https://www.musicmarketingmanifesto.com Music Marketing Manifesto has been helping independent artists successfully promote and market their music since 2009. Thu, 12 Aug 2021 11:49:35 +0000 en-US hourly 1 https://www.musicmarketingmanifesto.com/wp-content/uploads/2020/06/cropped-MMM-small-logo-32x32.jpg https://www.musicmarketingmanifesto.com 32 32 Music Marketing Manifesto is a leading resource for today's DIY musicians, hosted by John Oszajca. John is a Music Marketing Expert, a Former Major Label Recording Artist, and one of the pioneers of Direct To Fan Marketing in the Music Industry. Music Marketing Manifesto Podcast – Music Marketing Manifesto clean episodic Music Marketing Manifesto Podcast – Music Marketing Manifesto oszajca@gmail.com oszajca@gmail.com (Music Marketing Manifesto Podcast – Music Marketing Manifesto) Copyright © Music Marketing Manifesto 2012 - 2021 Advanced Strategies, Secrets, Tactics and Tips For Successfully Selling Your Music Online, with John Oszajca. https://www.musicmarketingmanifesto.com/wp-content/uploads/2021/01/new_music_marketing_manifesto_logo-1.jpg https://www.musicmarketingmanifesto.com/category/music-marketing-manifesto-podcast/ https://www.musicmarketingmanifesto.com/from-live-show-to-lasting-fans/ https://www.musicmarketingmanifesto.com/from-live-show-to-lasting-fans/#comments Thu, 12 Aug 2021 01:27:33 +0000 https://www.musicmarketingmanifesto.com/?p=3890 https://www.musicmarketingmanifesto.com/from-live-show-to-lasting-fans/feed/ 2 This sound familiar? You hit the stage… The crowd loves it… You make sure that everyone knows how to find you on Spotify and your socials… You get home and wait to see those stats skyrocket… But then… NOTHING HAPPENS. All that work; all that exposure, This sound familiar? You hit the stage… The crowd loves it… You make sure that everyone knows how to find you on Spotify and your socials… You get home and wait to see those stats skyrocket… But then… NOTHING HAPPENS. All that work; all that exposure, and the needle doesn’t move at all. This is […] John Oszajca, from Music Marketing Manifesto How to turn Live Show Attendees Into Real and Lasting Fans clean 41:23 https://www.musicmarketingmanifesto.com/what-would-i-do-if-i-had-just-500-to-spend-on-marketing/ https://www.musicmarketingmanifesto.com/what-would-i-do-if-i-had-just-500-to-spend-on-marketing/#comments Mon, 21 Jun 2021 02:40:38 +0000 https://www.musicmarketingmanifesto.com/?p=3870 https://www.musicmarketingmanifesto.com/what-would-i-do-if-i-had-just-500-to-spend-on-marketing/feed/ 19 Most musicians are on significantly limited budgets and typically there is very little money set aside for marketing. In this episode I field a question from listener, Jason Eli, who asked how I would spend my money if I had just $500 (approximately) t... Most musicians are on significantly limited budgets and typically there is very little money set aside for marketing. In this episode I field a question from listener, Jason Eli, who asked how I would spend my money if I had just $500 (approximately) to spend on music marketing.  If you’ve got a question that you […] Music Marketing Manifesto Podcast – Music Marketing Manifesto 37:03 https://www.musicmarketingmanifesto.com/from-0-to-26-album-sales-per-day-using-mmm/ https://www.musicmarketingmanifesto.com/from-0-to-26-album-sales-per-day-using-mmm/#comments Mon, 25 Jan 2021 19:38:23 +0000 https://www.musicmarketingmanifesto.com/?p=3828 https://www.musicmarketingmanifesto.com/from-0-to-26-album-sales-per-day-using-mmm/feed/ 30 In the latest episode of the Music Marketing Manifesto Podcast we are going to speak with Kevin Goetz from the metal band, Mute Prophet. Kevin is a Music Marketing Manifesto member who I have watched over the last few years as he (along with other memb... n the latest episode of the Music Marketing Manifesto Podcast we are going to speak with Kevin Goetz from the metal band, Mute Prophet. Kevin is a Music Marketing Manifesto member who I have watched over the last few years as he (along with other members of his band) took Mute Prophet from obscurity and turned them into an incredible indie success story.<br /> <br /> When the band's first album was released they initially sold less then ten copies. Things didn't look great for this symphonic metal band. However, Kevin is one of those guys that doesn't give up, and he worked diligently over the last few years to master the art of direct to fan marketing. He has asked smart questions and has stuck with it for the last few years, and that hard work is really paying off!<br /> <br /> These days Mute Prophet sees an average of 26 album sales per day, all on their own terms, and without touring!<br /> <br /> In this episode Kevin pulls back the curtain on his band's success and shares EVERYTHING. He walks you through his entire marketing process and shares the precise numbers. This is one you won't want to miss. Music Marketing Manifesto Podcast – Music Marketing Manifesto 45 From 0 to 26 Album Sales Per Day, Using MMM 1:21:13 https://www.musicmarketingmanifesto.com/is-this-really-the-end-of-facebook-advertising-as-we-know-it/ https://www.musicmarketingmanifesto.com/is-this-really-the-end-of-facebook-advertising-as-we-know-it/#comments Thu, 14 Jan 2021 00:40:51 +0000 https://www.musicmarketingmanifesto.com/?p=3812 https://www.musicmarketingmanifesto.com/is-this-really-the-end-of-facebook-advertising-as-we-know-it/feed/ 25 Many in the digital marketing space are suggesting that Apple’s coming iOS 14 update will mean the end of Facebook Advertising as we know it. Spoiler alert… It’s not. But there are things you NEED to know. In a nutshell, Many in the digital marketing space are suggesting that Apple’s coming iOS 14 update will mean the end of Facebook Advertising as we know it. Spoiler alert… It’s not. But there are things you NEED to know. In a nutshell, apple will soon be asking all app users if they are willing to allow their […] Music Marketing Manifesto Podcast – Music Marketing Manifesto 1:17:42 https://www.musicmarketingmanifesto.com/tour-on-your-own-terms/ https://www.musicmarketingmanifesto.com/tour-on-your-own-terms/#comments Thu, 27 Aug 2020 00:43:14 +0000 https://www.musicmarketingmanifesto.com/?p=3739 https://www.musicmarketingmanifesto.com/tour-on-your-own-terms/feed/ 19 In episode #43 of the Music Marketing Manifesto Podcast we chat with Brian Vander Ark – lead singer of the band The Verve Pipe – about how he has consistently made six figures per year from house concerts, and how you can too! In episode #43 of the Music Marketing Manifesto Podcast we chat with Brian Vander Ark - lead singer of the band The Verve Pipe - about how he has consistently made six figures per year from house concerts, and how you can too!<br /> <br /> House concerts have long been one of the best ways for independent artists to generate a significant amount of revenue each year. That said, with all that is going on in the world, this is probably not the best time for any kind of touring, house concert or otherwise... However, with so many live venues closing down, and no real end of the pandemic in sight, musicians may need to start thinking ahead to a time when we can start touring again. Because for many, house concerts may be the best, if not only, option. <br /> <br /> I could think of no one better to tackle this topic than Brian Vander Ark. Brian is the lead singer of the platinum selling rock band, The Verve Pipe. Years ago he embraced the 1000 true fan model and began doing house concerts across America for his existing fan base. The result was as much as six figures a year in revenue by performing backyards and living rooms for just a few months each year. In this interview he will explain exactly how he did it and how YOU can too! Music Marketing Manifesto / John Oszajca 43 Tour on your Own Terms 57:53 https://www.musicmarketingmanifesto.com/the-art-science-of-playlist-promotion/ https://www.musicmarketingmanifesto.com/the-art-science-of-playlist-promotion/#comments Wed, 06 May 2020 03:53:36 +0000 https://www.musicmarketingmanifesto.com/?p=3602 https://www.musicmarketingmanifesto.com/the-art-science-of-playlist-promotion/feed/ 11 In episode #42 of the Music Marketing Manifesto Podcast we chat with Michael Sloane, the CEO of StreamingPromotions.com about the art and science of getting your music on more Spotify playlists. As many of you know, In episode #42 of the Music Marketing Manifesto Podcast we chat with Michael Sloane, the CEO of StreamingPromotions.com about the art and science of getting your music on more Spotify playlists. As many of you know, the streaming promotion landscape is littered with charlatans and low quality promotion services that can hurt your music career […] Music Marketing Manifesto Podcast – Music Marketing Manifesto 1:21:11 https://www.musicmarketingmanifesto.com/learn-how-to-generate-income-from-your-music-on-twitch/ https://www.musicmarketingmanifesto.com/learn-how-to-generate-income-from-your-music-on-twitch/#comments Thu, 30 Apr 2020 03:34:26 +0000 https://www.musicmarketingmanifesto.com/?p=3591 https://www.musicmarketingmanifesto.com/learn-how-to-generate-income-from-your-music-on-twitch/feed/ 39 In episode #41 of the Music Marketing Manifesto Podcast we will speak with Karen Allen the author if “Twitch for Musicians” about how musicians can use the world’s largest streaming platform for gamers to grow their fan base and potentially generate a ... In episode #41 of the Music Marketing Manifesto Podcast we will speak with Karen Allen the author if “Twitch for Musicians” about how musicians can use the world’s largest streaming platform for gamers to grow their fan base and potentially generate a full-time income from their music. I also want to remind everyone that I […] Music Marketing Manifesto Podcast – Music Marketing Manifesto 1:21:14 https://www.musicmarketingmanifesto.com/lockdown/ https://www.musicmarketingmanifesto.com/lockdown/#comments Wed, 15 Apr 2020 03:36:17 +0000 https://www.musicmarketingmanifesto.com/?p=3498 https://www.musicmarketingmanifesto.com/lockdown/feed/ 8 The current global pandemic has had a tremendous impact on musicians. The loss of the ability to perform live, the fact that our fans have less money to spend on non-essential items, and the fact that many of us have lost our day jobs during this time ... The current global pandemic has had a tremendous impact on musicians. The loss of the ability to perform live, the fact that our fans have less money to spend on non-essential items, and the fact that many of us have lost our day jobs during this time has really hit musicians hard. In the wake […] Music Marketing Manifesto Podcast – Music Marketing Manifesto 1:41:36 https://www.musicmarketingmanifesto.com/stepping-stones-what-it-takes-to-go-from-the-rehearsal-room-to-performing-at-arenas/ https://www.musicmarketingmanifesto.com/stepping-stones-what-it-takes-to-go-from-the-rehearsal-room-to-performing-at-arenas/#comments Thu, 06 Feb 2020 20:38:57 +0000 https://www.musicmarketingmanifesto.com/?p=3343 https://www.musicmarketingmanifesto.com/stepping-stones-what-it-takes-to-go-from-the-rehearsal-room-to-performing-at-arenas/feed/ 30 In episode #39 of the Music Marketing Manifesto Podcast I ask Niels Schroeter to explain his concept of "Stepping Stones" and to walk us through just what it takes to go from the very beginning of one's career, to becoming an international act. Niels Schroeter from NCS Entertainment and Blue Élan Records once introduced me to a very important concept: Not every marketing tactic is right for every artist, and the next step an artist should take is really determined by where their career is at, and where they want to take it.<br /> <br /> This is important because so often I see artists spending thousands of dollars on promotions that stand very little chance of working because they are simply not ready for it, or because it's the wrong prescription for their genre.<br /> <br /> This was one of those nuggets that I have repeated more times than I can count, and so I thought... Why don't we get Niels on the podcast to explain this himself.<br /> <br /> Niels is a very smart guy who has been there and done that in just about every aspect of the music business. He's worked in A & R, product development, artist management, music marketing, and as a general manager of several labels.<br /> <br /> In episode #39 of the Music Marketing Manifesto Podcast I ask Niels to explain his concept of "Stepping Stones" and to walk us through just what it takes to go from the very beginning of one's career, to becoming an international act. This is one of the more substantial conversations we've had on the podcast in a long time. I really think you're going to dig it. Music Marketing Manifesto Podcast – Music Marketing Manifesto 1:18:50 https://www.musicmarketingmanifesto.com/live-music-marketing-q-a-replay/ https://www.musicmarketingmanifesto.com/live-music-marketing-q-a-replay/#comments Wed, 04 Dec 2019 03:22:59 +0000 https://www.musicmarketingmanifesto.com/?p=3319 https://www.musicmarketingmanifesto.com/live-music-marketing-q-a-replay/feed/ 4 In episode #38 of the Music Marketing Manifesto Podcast we are going to be doing something a bit different... This episode consists of the audio taken from a LIVE Music Marketing Q & A that I held earlier today. In episode #38 of the Music Marketing Manifesto Podcast we are going to be doing something a bit different...<br /> <br /> This episode consists of the audio taken from a LIVE Music Marketing Q & A that I held earlier today.<br /> <br /> It is MUCH longer than the average MMM podcast episode and clocks in at 2.5 hours. That was me being obsessive about trying to answer everyone's questions :-)<br /> <br /> But there were some incredible questions and I think you'll find that there is a LOT of little light bulb moments throughout this Q & A.<br /> <br /> If you are interested in grabbing the 60% off Cyber Monday discount mentioned in the podcast, you can click here to get the discount: https://www.musicmarketingmanifesto.com/cyber-monday/<br /> <br /> Just make sure you act before Thursday, December 5th, at Midnight Pacific (which is when the discount expires. Music Marketing Manifesto Podcast – Music Marketing Manifesto 2:36:52 https://www.musicmarketingmanifesto.com/branding-for-musicians/ https://www.musicmarketingmanifesto.com/branding-for-musicians/#comments Tue, 26 Nov 2019 19:00:22 +0000 https://www.musicmarketingmanifesto.com/?p=3257 https://www.musicmarketingmanifesto.com/branding-for-musicians/feed/ 44 In episode #37 of the Music Marketing Manifesto Podcast I go into depth on my concept of "brand".  I explain what it is, why it's so important, and outline a few actionable steps that you can take right now to better develop your brand. When a musician comes to me with a troubled marketing campaign, 9 times out of 10 the issue is in the branding...<br /> <br /> However, branding is one of those ambiguous words that most people think they understand but seldom truly do.  Musicians tend to associate it more with the simpler concept of "image", "genre", or "niche". But branding goes much deeper than that.<br /> <br /> Ultimately your brand is your core identity; it's what makes you unique and stand out from the hundreds of thousands of other musicians out there making similar music.<br /> <br /> Your brand is the succinct expression of your unique qualities, and when well crafted, it creates a shortcut to the mind of your potential fans and makes all of your career decisions much much clearer; from the font you use on your website, to the targeting options you choose, to the content that you share with your fans.<br /> <br /> If you're not completely clear on what your brand is, then you're winging it. And if you're winging it, the odds are stacked against you...<br /> <br /> In episode #37 of the Music Marketing Manifesto Podcast I go into depth on my concept of "brand".  I explain what it is, why it's so important, and outline a few actionable steps that you can take right now to better develop your brand. Music Marketing Manifesto Podcast – Music Marketing Manifesto 30:14 https://www.musicmarketingmanifesto.com/how-to-get-your-music-licensed-in-television-and-film-with-karyn-rachtman/ https://www.musicmarketingmanifesto.com/how-to-get-your-music-licensed-in-television-and-film-with-karyn-rachtman/#comments Fri, 11 Oct 2019 03:59:23 +0000 https://www.musicmarketingmanifesto.com/?p=3251 https://www.musicmarketingmanifesto.com/how-to-get-your-music-licensed-in-television-and-film-with-karyn-rachtman/feed/ 27 One of the questions I receive most often from independent musicians is “how do I get my music licensed in television and films?”  It’s easy to understand why licensing would be on the minds of so many musicians. One of the questions I receive most often from independent musicians is “how do I get my music licensed in television and films?”  It’s easy to understand why licensing would be on the minds of so many musicians. A placement in the right television show or film can be incredibly lucrative, it can lead to […] Music Marketing Manifesto Podcast – Music Marketing Manifesto clean 39:54 https://www.musicmarketingmanifesto.com/how-to-report-sales-from-your-own-website-to-soundscan/ https://www.musicmarketingmanifesto.com/how-to-report-sales-from-your-own-website-to-soundscan/#comments Mon, 10 Jun 2019 02:47:34 +0000 https://www.musicmarketingmanifesto.com/?p=3198 https://www.musicmarketingmanifesto.com/how-to-report-sales-from-your-own-website-to-soundscan/feed/ 28 One of the benefits of following a marketing strategy like the one outlined in Music Marketing Manifesto is that, if done right, you stand a very good chance of charting on key sales charts such as those in Billboard Magazine. One of the benefits of following a marketing strategy like the one outlined in Music Marketing Manifesto is that, if done right, you stand a very good chance of charting on key sales charts such as those in Billboard Magazine. A chart position can be valuable to an up-and-coming artist because it helps to build […] Music Marketing Manifesto Podcast – Music Marketing Manifesto clean 1:06:19 https://www.musicmarketingmanifesto.com/growing-your-fan-base-with-free-social-media-strategies/ https://www.musicmarketingmanifesto.com/growing-your-fan-base-with-free-social-media-strategies/#comments Mon, 01 Apr 2019 02:36:14 +0000 https://www.musicmarketingmanifesto.com/?p=3175 https://www.musicmarketingmanifesto.com/growing-your-fan-base-with-free-social-media-strategies/feed/ 31 If you’ve ever gone through any of my training programs then you know that I’m a huge fan of paid advertising. I think that it’s an invaluable tool for musicians who want to get their music in front of a large number of people very quickly. If you’ve ever gone through any of my training programs then you know that I’m a huge fan of paid advertising. I think that it’s an invaluable tool for musicians who want to get their music in front of a large number of people very quickly. Having said that, it’s not for everyone. Some musicians […] Music Marketing Manifesto Podcast – Music Marketing Manifesto clean 44:37 https://www.musicmarketingmanifesto.com/what-about-spotify/ https://www.musicmarketingmanifesto.com/what-about-spotify/#comments Wed, 13 Mar 2019 20:58:08 +0000 https://www.musicmarketingmanifesto.com/?p=3164 https://www.musicmarketingmanifesto.com/what-about-spotify/feed/ 47 There is no question about it, streaming is here to stay. However, despite the industry shift towards streaming, we still see a landscape in which 99% of all Spotify streaming comes from just 10% of songs. This should cause independent artists to take ... There is no question about it, streaming is here to stay. However, despite the industry shift towards streaming, we still see a landscape in which 99% of all Spotify streaming comes from just 10% of songs. This should cause independent artists to take pause and ask themselves if they are moving towards streaming because they […] Music Marketing Manifesto Podcast – Music Marketing Manifesto clean 22:22 https://www.musicmarketingmanifesto.com/how-to-grow-your-fan-base-with-just-5-day/ https://www.musicmarketingmanifesto.com/how-to-grow-your-fan-base-with-just-5-day/#comments Wed, 21 Nov 2018 09:24:36 +0000 https://www.musicmarketingmanifesto.com/?p=3060 https://www.musicmarketingmanifesto.com/how-to-grow-your-fan-base-with-just-5-day/feed/ 22 In Episode #32 of the Music Marketing Manifesto Podcast I am going to teach you how to grow your fan base using Facebook ads for just $5 a day. This strategy varies from many other strategies that I teach in that it is less focused on lead generation, In Episode #32 of the Music Marketing Manifesto Podcast I am going to teach you how to grow your fan base using Facebook ads for just $5 a day. This strategy varies from many other strategies that I teach in that it is less focused on lead generation, and more focused on slow and steady […] Music Marketing Manifesto Podcast – Music Marketing Manifesto clean 52:16 https://www.musicmarketingmanifesto.com/l-a-band-threatin-gets-exposed-for-faking-their-following-to-land-european-tour/ https://www.musicmarketingmanifesto.com/l-a-band-threatin-gets-exposed-for-faking-their-following-to-land-european-tour/#comments Mon, 12 Nov 2018 03:29:32 +0000 https://www.musicmarketingmanifesto.com/?p=3039 https://www.musicmarketingmanifesto.com/l-a-band-threatin-gets-exposed-for-faking-their-following-to-land-european-tour/feed/ 113 UPDATE 11/14/2018: In an interesting development, early this morning Jared Threatin’s social media profiles came back online, revealing a post that simply states “Jared Threatin to make “fake” official statement tomorrow”. UPDATE 11/14/2018: In an interesting development, early this morning Jared Threatin’s social media profiles came back online, revealing a post that simply states “Jared Threatin to make “fake” official statement tomorrow”. Have his accounts been hacked? Has this all been an elaborate ruse? Or is he simply attempting to make the best of a bad […] Music Marketing Manifesto Podcast – Music Marketing Manifesto clean 50:12 https://www.musicmarketingmanifesto.com/the-power-of-words/ https://www.musicmarketingmanifesto.com/the-power-of-words/#comments Sun, 01 Jul 2018 00:46:26 +0000 https://www.musicmarketingmanifesto.com/?p=2917 https://www.musicmarketingmanifesto.com/the-power-of-words/feed/ 12 In Episode #30 of the Music Marketing Manifesto Podcast you will hear the audio replay taken from a music marketing webinar I held earlier this week. The focus of the webinar, and therefore this episode, is the power of words! In Episode #30 of the Music Marketing Manifesto Podcast you will hear the audio replay taken from a music marketing webinar I held earlier this week. The focus of the webinar, and therefore this episode, is the power of words! Promoting your music online means creating content. That might be a Facebook ad, a social […] Music Marketing Manifesto Podcast – Music Marketing Manifesto clean 2:09:12 https://www.musicmarketingmanifesto.com/what-does-it-take-to-make-the-charts/ https://www.musicmarketingmanifesto.com/what-does-it-take-to-make-the-charts/#comments Fri, 08 Jun 2018 07:39:03 +0000 https://www.musicmarketingmanifesto.com/?p=2800 https://www.musicmarketingmanifesto.com/what-does-it-take-to-make-the-charts/feed/ 11 In Episode #29 of the Music Marketing Manifesto Podcast we’re going to be talking about what it takes to get your music on to the Billboard Charts. Not so much from a numbers perspective (although we will address that as well), In Episode #29 of the Music Marketing Manifesto Podcast we’re going to be talking about what it takes to get your music on to the Billboard Charts. Not so much from a numbers perspective (although we will address that as well), but instead we’re going to look at how an independent artist can take sales that […] Music Marketing Manifesto Podcast – Music Marketing Manifesto clean 34:05 https://www.musicmarketingmanifesto.com/on-getting-dropped-by-your-record-label/ https://www.musicmarketingmanifesto.com/on-getting-dropped-by-your-record-label/#comments Wed, 09 May 2018 00:20:17 +0000 http://www.musicmarketingmanifesto.com/?p=2745 https://www.musicmarketingmanifesto.com/on-getting-dropped-by-your-record-label/feed/ 27 In Part 2 of the “On Getting Signed” interview I talk about what happened after I landed my deal with Interscope Records and how things eventually took a turn for the worse and I was dropped by the label. In the interview you’ll hear what that’s like, In Part 2 of the “On Getting Signed” interview I talk about what happened after I landed my deal with Interscope Records and how things eventually took a turn for the worse and I was dropped by the label. In the interview you’ll hear what that’s like, and how I eventually turned things around. To […] Music Marketing Manifesto Podcast – Music Marketing Manifesto clean 1:11:12 https://www.musicmarketingmanifesto.com/on-getting-signed/ https://www.musicmarketingmanifesto.com/on-getting-signed/#comments Tue, 01 May 2018 01:08:59 +0000 http://www.musicmarketingmanifesto.com/?p=2733 https://www.musicmarketingmanifesto.com/on-getting-signed/feed/ 22 If you’ve ever heard me talk about music marketing then you’ve heard me mention the fact that I was once signed to Interscope Records when I landed what the trade papers called, “the largest new artist record deal in history”. If you’ve ever heard me talk about music marketing then you’ve heard me mention the fact that I was once signed to Interscope Records when I landed what the trade papers called, “the largest new artist record deal in history”. While I’ve certainly mentioned that deal, I’ve never really told the story of how I […] Music Marketing Manifesto Podcast – Music Marketing Manifesto clean 58:59 https://www.musicmarketingmanifesto.com/marketing-music-outside-of-the-united-states/ https://www.musicmarketingmanifesto.com/marketing-music-outside-of-the-united-states/#comments Thu, 05 Apr 2018 23:04:52 +0000 http://www.musicmarketingmanifesto.com/?p=2712 https://www.musicmarketingmanifesto.com/marketing-music-outside-of-the-united-states/feed/ 7 When it comes to building your fan base, it’s not just about the U.S.. You have millions of potential fans and music buyers  spread out around the world and they shouldn’t be neglected. But many international musicians have felt that while one thing mi... When it comes to building your fan base, it’s not just about the U.S.. You have millions of potential fans and music buyers  spread out around the world and they shouldn’t be neglected. But many international musicians have felt that while one thing might work in the United States, it doesn’t always work in other […] Music Marketing Manifesto Podcast – Music Marketing Manifesto clean 23:26 https://www.musicmarketingmanifesto.com/itunes-and-the-future-of-downloads-podcast-episode-25/ https://www.musicmarketingmanifesto.com/itunes-and-the-future-of-downloads-podcast-episode-25/#comments Wed, 28 Mar 2018 21:48:42 +0000 http://www.musicmarketingmanifesto.com/?p=2701 https://www.musicmarketingmanifesto.com/itunes-and-the-future-of-downloads-podcast-episode-25/feed/ 52 Episode #25 of the Music Marketing Manifesto Podcast marks the beginning of a  a bit of a “reboot” for the show. The format is changing, and episodes will be released far more frequently. In this episode we discuss iTunes and the future of downloads. Episode #25 of the Music Marketing Manifesto Podcast marks the beginning of a  a bit of a “reboot” for the show. The format is changing, and episodes will be released far more frequently. In this episode we discuss iTunes and the future of downloads. It’s been rumored for some time now that iTunes would be […] Music Marketing Manifesto Podcast – Music Marketing Manifesto clean 30:02 https://www.musicmarketingmanifesto.com/ariel-hyatt-on-developing-your-brand-podcast-episode-24/ https://www.musicmarketingmanifesto.com/ariel-hyatt-on-developing-your-brand-podcast-episode-24/#comments Wed, 29 Nov 2017 09:34:18 +0000 http://www.musicmarketingmanifesto.com/?p=2674 https://www.musicmarketingmanifesto.com/ariel-hyatt-on-developing-your-brand-podcast-episode-24/feed/ 23 In episode #24 of the Music Marketing Manifesto Podcast Ariel Hyatt from Cyber PR joins us to discuss the impact that a well developed brand can have on your music career. Because without a well developed brand… the marketing just isn’t going to work. In episode #24 of the Music Marketing Manifesto Podcast Ariel Hyatt from Cyber PR joins us to discuss the impact that a well developed brand can have on your music career. Because without a well developed brand… the marketing just isn’t going to work. In this interview Ariel lays out a few simple steps that any artist can take […] Music Marketing Manifesto Podcast – Music Marketing Manifesto clean 58:56 https://www.musicmarketingmanifesto.com/music-marketing-q-a-podcast-episode-23/ https://www.musicmarketingmanifesto.com/music-marketing-q-a-podcast-episode-23/#comments Sun, 30 Jul 2017 07:00:08 +0000 http://www.musicmarketingmanifesto.com/?p=2546 https://www.musicmarketingmanifesto.com/music-marketing-q-a-podcast-episode-23/feed/ 11 As you may already know, Registration for Music Marketing Manifesto 4.0 went live a few days ago. Hundreds of musicians have already signed up and the members area is buzzing. Well, yesterday I held a fairly impromptu LIVE Q & A call to just chat about... As you may already know, Registration for Music Marketing Manifesto 4.0 went live a few days ago. Hundreds of musicians have already signed up and the members area is buzzing. Well, yesterday I held a fairly impromptu LIVE Q & A call to just chat about marketing music the MMM way, and to address the […] Music Marketing Manifesto Podcast – Music Marketing Manifesto clean https://www.musicmarketingmanifesto.com/podcast-episode-22/ https://www.musicmarketingmanifesto.com/podcast-episode-22/#comments Thu, 06 Jul 2017 00:42:28 +0000 http://www.musicmarketingmanifesto.com/?p=2353 https://www.musicmarketingmanifesto.com/podcast-episode-22/feed/ 68 In episode #22 of the Music Marketing Manifesto Podcast we are going to speak with Josh Solomon of The Empty Pockets. Josh is a Music Marketing Manifesto member who used what he learned in the course to transform his band’s last album release from a “f... In episode #22 of the Music Marketing Manifesto Podcast we are going to speak with Josh Solomon of The Empty Pockets. Josh is a Music Marketing Manifesto member who used what he learned in the course to transform his band’s last album release from a “flop” into an ENORMOUS indie success story. When the band’s […] Music Marketing Manifesto Podcast – Music Marketing Manifesto 1:49:06 https://www.musicmarketingmanifesto.com/chicago-vocalist-and-bassist-jason-scheff/ https://www.musicmarketingmanifesto.com/chicago-vocalist-and-bassist-jason-scheff/#comments Sun, 30 Apr 2017 23:32:05 +0000 http://www.musicmarketingmanifesto.com/?p=2303 https://www.musicmarketingmanifesto.com/chicago-vocalist-and-bassist-jason-scheff/feed/ 17 In episode #21 of the Music Marketing Manifesto Podcast we are going to speak with Jason Scheff – the long-time vocalist and bassist of the world famous rock/pop band, Chicago – about thriving in the new music business. In episode #21 of the Music Marketing Manifesto Podcast we are going to speak with Jason Scheff – the long-time vocalist and bassist of the world famous rock/pop band, Chicago – about thriving in the new music business. If by some chance you have been living under a rock for the last few decades and […] Music Marketing Manifesto Podcast – Music Marketing Manifesto clean https://www.musicmarketingmanifesto.com/how-to-get-nominated-for-a-grammy-podcast-episode-20/ https://www.musicmarketingmanifesto.com/how-to-get-nominated-for-a-grammy-podcast-episode-20/#comments Wed, 08 Feb 2017 00:57:11 +0000 http://www.musicmarketingmanifesto.com/?p=2293 https://www.musicmarketingmanifesto.com/how-to-get-nominated-for-a-grammy-podcast-episode-20/feed/ 33 In episode #20 of the Music Marketing Manifesto Podcast we are going to talk with blues artist, Janiva Magness, about her recent Grammy nomination for Best Contemporary Blues Album of 2016. I take particular pride in sharing her story as I had the good... In episode #20 of the Music Marketing Manifesto Podcast we are going to talk with blues artist, Janiva Magness, about her recent Grammy nomination for Best Contemporary Blues Album of 2016. I take particular pride in sharing her story as I had the good fortune of being part of it. Early in 2016 I was […] Music Marketing Manifesto Podcast – Music Marketing Manifesto clean https://www.musicmarketingmanifesto.com/are-facebook-ads-the-new-touring/ https://www.musicmarketingmanifesto.com/are-facebook-ads-the-new-touring/#comments Thu, 17 Nov 2016 09:25:46 +0000 http://www.musicmarketingmanifesto.com/?p=2255 https://www.musicmarketingmanifesto.com/are-facebook-ads-the-new-touring/feed/ 39 In episode #19 of the Music Marketing Manifesto Podcast we are going to take a look at Facebook advertising and the notion that it is to modern independent musicians, what touring has been in decades past. Now before all you road veterans get yourselve... In episode #19 of the Music Marketing Manifesto Podcast we are going to take a look at Facebook advertising and the notion that it is to modern independent musicians, what touring has been in decades past. Now before all you road veterans get yourselves all worked up in the comments below, I am not hear […] Music Marketing Manifesto Podcast – Music Marketing Manifesto clean https://www.musicmarketingmanifesto.com/your-guide-to-music-licensing-podcast-episode-18/ https://www.musicmarketingmanifesto.com/your-guide-to-music-licensing-podcast-episode-18/#comments Wed, 09 Sep 2015 01:05:52 +0000 http://www.musicmarketingmanifesto.com/?p=2060 https://www.musicmarketingmanifesto.com/your-guide-to-music-licensing-podcast-episode-18/feed/ 12 In episode #18 of the Music Marketing Manifesto Podcast Ali Handal, co-founder of Triple Scoop Music, joins us to offer insight into the world of music licensing. Triple Scoop Music is a boutique music licensing company that focuses on serving photogra... In episode #18 of the Music Marketing Manifesto Podcast Ali Handal, co-founder of Triple Scoop Music, joins us to offer insight into the world of music licensing. Triple Scoop Music is a boutique music licensing company that focuses on serving photographers, filmmakers, and leading brands worldwide. Ali gives us an insider’s perspective on how music […] Music Marketing Manifesto Podcast – Music Marketing Manifesto clean 1:00:46 https://www.musicmarketingmanifesto.com/how-to-land-a-sponsorship-for-your-band-podcast-episode-17/ https://www.musicmarketingmanifesto.com/how-to-land-a-sponsorship-for-your-band-podcast-episode-17/#comments Wed, 18 Feb 2015 22:38:01 +0000 http://www.musicmarketingmanifesto.com/?p=1959 https://www.musicmarketingmanifesto.com/how-to-land-a-sponsorship-for-your-band-podcast-episode-17/feed/ 11 In episode #17 of the Music Marketing Manifesto Podcast we are joined by James Book of Top Secret Productions to talk about sponsorships. What they are, how they work, and the best way to go about trying to secure one for your band or music. In episode #17 of the Music Marketing Manifesto Podcast we are joined by James Book of Top Secret Productions to talk about sponsorships. What they are, how they work, and the best way to go about trying to secure one for your band or music. James Book is the former bassist of the gold selling […] Music Marketing Manifesto Podcast – Music Marketing Manifesto clean 54:41 https://www.musicmarketingmanifesto.com/spotify-helping-or-hurting-independent-artists/ https://www.musicmarketingmanifesto.com/spotify-helping-or-hurting-independent-artists/#comments Thu, 11 Dec 2014 23:01:52 +0000 http://www.musicmarketingmanifesto.com/?p=1931 https://www.musicmarketingmanifesto.com/spotify-helping-or-hurting-independent-artists/feed/ 44   A few weeks ago I posted something on the MMM Facebook page about the Fact that Taylor Swift recently pulled her entire catalog from Spotify. She was quoted as saying “I’m not wiling to contribute my life’s work to an experiment that I don’t feel fai...   A few weeks ago I posted something on the MMM Facebook page about the Fact that Taylor Swift recently pulled her entire catalog from Spotify. She was quoted as saying “I’m not wiling to contribute my life’s work to an experiment that I don’t feel fairly compensates the writers, producers, artists, and creators of […] Music Marketing Manifesto Podcast – Music Marketing Manifesto clean 45:26 https://www.musicmarketingmanifesto.com/heres-how-you-release-the-number-1-blues-album-in-america/ https://www.musicmarketingmanifesto.com/heres-how-you-release-the-number-1-blues-album-in-america/#comments Wed, 15 Oct 2014 01:25:54 +0000 http://www.musicmarketingmanifesto.com/?p=1910 https://www.musicmarketingmanifesto.com/heres-how-you-release-the-number-1-blues-album-in-america/feed/ 16   Over the last few months I’ve had the pleasure of working as the marketing director for blues artist Janiva Magness‘ newly formed indie label, Fat Head Records. The label’s first release debut at #5 on Billboard’s Blues Chart and has held the #1 spot...   Over the last few months I’ve had the pleasure of working as the marketing director for blues artist Janiva Magness‘ newly formed indie label, Fat Head Records. The label’s first release debut at #5 on Billboard’s Blues Chart and has held the #1 spot on blues radio for much of this summer. In the […] Music Marketing Manifesto Podcast – Music Marketing Manifesto clean 1:07:27 https://www.musicmarketingmanifesto.com/new-jacobin-club/ https://www.musicmarketingmanifesto.com/new-jacobin-club/#comments Tue, 05 Aug 2014 21:34:50 +0000 http://www.musicmarketingmanifesto.com/?p=1820 https://www.musicmarketingmanifesto.com/new-jacobin-club/feed/ 8   In the latest episode of the Music Marketing Manifesto Podcast, Xerxes Horde from the New Jacobin Club, joins us to discuss how he’s been able to use the strategies learned in MMM 3.0 to outsell two years of web sales in under three months,   In the latest episode of the Music Marketing Manifesto Podcast, Xerxes Horde from the New Jacobin Club, joins us to discuss how he’s been able to use the strategies learned in MMM 3.0 to outsell two years of web sales in under three months, and generate some pretty impressive sales and subscriber stats. The […] Music Marketing Manifesto Podcast – Music Marketing Manifesto clean 1:02:59 https://www.musicmarketingmanifesto.com/cd-baby-founder-derek-sivers-on-the-habits-of-successful-independent-musicians-podcast-episode-13/ https://www.musicmarketingmanifesto.com/cd-baby-founder-derek-sivers-on-the-habits-of-successful-independent-musicians-podcast-episode-13/#comments Mon, 28 Apr 2014 19:50:51 +0000 http://www.musicmarketingmanifesto.com/?p=1762 https://www.musicmarketingmanifesto.com/cd-baby-founder-derek-sivers-on-the-habits-of-successful-independent-musicians-podcast-episode-13/feed/ 43 In this episode of the Music Marketing Manifesto Podcast, CD Baby founder Derek Sivers, joins us to discuss how he transitioned from musician to owner of the world’s largest distributor of independent music. In this episode of the Music Marketing Manifesto Podcast, CD Baby founder Derek Sivers, joins us to discuss how he transitioned from musician to owner of the world’s largest distributor of independent music. He also discusses some of the defining patterns and traits he observed in their best selling artists. To listen in just go […] Music Marketing Manifesto Podcast – Music Marketing Manifesto clean 1:22:28 https://www.musicmarketingmanifesto.com/a-new-take-on-crowd-sourcing-a-discussion-about-haters-podcast-episode-12/ https://www.musicmarketingmanifesto.com/a-new-take-on-crowd-sourcing-a-discussion-about-haters-podcast-episode-12/#comments Tue, 18 Mar 2014 02:03:38 +0000 http://www.musicmarketingmanifesto.com/?p=1690 https://www.musicmarketingmanifesto.com/a-new-take-on-crowd-sourcing-a-discussion-about-haters-podcast-episode-12/feed/ 9 In this episode of the Music Marketing Manifesto Podcast Tyler Palmer joins us to discuss Patreon; crowd funding platform with a twist. We also have a frank discussion about haters and trolls, what’s normal, In this episode of the Music Marketing Manifesto Podcast Tyler Palmer joins us to discuss Patreon; crowd funding platform with a twist. We also have a frank discussion about haters and trolls, what’s normal, and whether or not it’s worth taking any of it on board. We also share some of the more outlandish hate […] Music Marketing Manifesto Podcast – Music Marketing Manifesto clean 1:16:46 https://www.musicmarketingmanifesto.com/danika-holmes/ https://www.musicmarketingmanifesto.com/danika-holmes/#comments Tue, 11 Feb 2014 01:35:40 +0000 http://www.musicmarketingmanifesto.com/?p=1641 https://www.musicmarketingmanifesto.com/danika-holmes/feed/ 19   In episode 11 of the Music Marketing Manifesto Podcast we’ll be talking with independent singer songwriter, Danika Holmes. Danika is a Music Marketing Manifesto member who recently wrote in to report that she was able to sell 1200 copies of her Chris...   In episode 11 of the Music Marketing Manifesto Podcast we’ll be talking with independent singer songwriter, Danika Holmes. Danika is a Music Marketing Manifesto member who recently wrote in to report that she was able to sell 1200 copies of her Christmas album to a list of approximately 3000 fans, in just a few […] Music Marketing Manifesto Podcast – Music Marketing Manifesto clean 50:32 https://www.musicmarketingmanifesto.com/vegan/ https://www.musicmarketingmanifesto.com/vegan/#comments Wed, 02 Oct 2013 00:31:33 +0000 http://www.musicmarketingmanifesto.com/?p=1491 https://www.musicmarketingmanifesto.com/vegan/feed/ 11   I’m excited to introduce you guys to what is possibly the coolest guest I’ve ever had on the Music Marketing Manifesto Podcast, the Vegan Black Metal Chef. The Vegan Black Metal Chef combines music and cooking in a very unexpected and fun way,   I’m excited to introduce you guys to what is possibly the coolest guest I’ve ever had on the Music Marketing Manifesto Podcast, the Vegan Black Metal Chef. The Vegan Black Metal Chef combines music and cooking in a very unexpected and fun way, which has led to coverage from ABC, the Washington Post, Wired, […] Music Marketing Manifesto Podcast – Music Marketing Manifesto clean 48:28 https://www.musicmarketingmanifesto.com/this-is-my-last-chance-to-make-it-with-my-music-mmm-podcast-episode-9/ https://www.musicmarketingmanifesto.com/this-is-my-last-chance-to-make-it-with-my-music-mmm-podcast-episode-9/#comments Wed, 29 May 2013 01:09:51 +0000 http://www.musicmarketingmanifesto.com/?p=1429 https://www.musicmarketingmanifesto.com/this-is-my-last-chance-to-make-it-with-my-music-mmm-podcast-episode-9/feed/ 16   In Episode #9 of the Music Marketing Manifesto Podcast we discuss Twitter Music, Crowd Sourcing Post-Amanda-Palmer, and I also share an excerpt from a recent Insider Circle coaching call in which musician, Ace Collins,   In Episode #9 of the Music Marketing Manifesto Podcast we discuss Twitter Music, Crowd Sourcing Post-Amanda-Palmer, and I also share an excerpt from a recent Insider Circle coaching call in which musician, Ace Collins, shares the story of how he went from a single subscriber (himself) to over 500 subscribers in just three and […] Music Marketing Manifesto Podcast – Music Marketing Manifesto clean 1:06:09 https://www.musicmarketingmanifesto.com/the-state-of-the-independent-music-industry-in-2013/ https://www.musicmarketingmanifesto.com/the-state-of-the-independent-music-industry-in-2013/#comments Mon, 21 Jan 2013 08:51:02 +0000 http://www.musicmarketingmanifesto.com/?p=1284 https://www.musicmarketingmanifesto.com/the-state-of-the-independent-music-industry-in-2013/feed/ 19   This past Thursday, my compadre Scott James (from websitesforrockstars.com) and I, held a live music marketing summit / webinar / coaching call / whatever-you-wanna-call it, to discuss the state of the music industry in 2013.   This past Thursday, my compadre Scott James (from websitesforrockstars.com) and I, held a live music marketing summit / webinar / coaching call / whatever-you-wanna-call it, to discuss the state of the music industry in 2013. More importantly we opened up the phone lines and discussed YOUR music careers and the various obstacles many of […] Music Marketing Manifesto Podcast – Music Marketing Manifesto clean 2:58:14 https://www.musicmarketingmanifesto.com/mmm-podcast-episode-7-kickstarter-for-the-average-musician-with-kat-parsons/ https://www.musicmarketingmanifesto.com/mmm-podcast-episode-7-kickstarter-for-the-average-musician-with-kat-parsons/#comments Tue, 24 Jul 2012 03:44:52 +0000 http://www.musicmarketingmanifesto.com/?p=933 https://www.musicmarketingmanifesto.com/mmm-podcast-episode-7-kickstarter-for-the-average-musician-with-kat-parsons/feed/ 26   Recently I reported on Amanda Palmer’s astonishing Kickstarter success, when the indie artist raised over 1.2 million dollars to help promote her upcoming album/book release. However many readers pointed out that Amanda Palmer is by no means your ave...   Recently I reported on Amanda Palmer’s astonishing Kickstarter success, when the indie artist raised over 1.2 million dollars to help promote her upcoming album/book release. However many readers pointed out that Amanda Palmer is by no means your average musician. She has a major label past, a huge following, managers, publicists, and a reportedly […] Music Marketing Manifesto Podcast – Music Marketing Manifesto clean 58:35 https://www.musicmarketingmanifesto.com/using-search-engine-traffic-to-promote-your-music-with-sean-mize/ https://www.musicmarketingmanifesto.com/using-search-engine-traffic-to-promote-your-music-with-sean-mize/#comments Mon, 09 Apr 2012 00:42:40 +0000 http://www.musicmarketingmanifesto.com/?p=774 https://www.musicmarketingmanifesto.com/using-search-engine-traffic-to-promote-your-music-with-sean-mize/feed/ 15   In this weeks Music Marketing Manifesto Podcast we’ve got a really special guest. His name is Sean Mize. Sean happens to be the number #2 article marketer in the world (by volume), and he happens to be one of just a small handful of guys that I consi...   In this weeks Music Marketing Manifesto Podcast we’ve got a really special guest. His name is Sean Mize. Sean happens to be the number #2 article marketer in the world (by volume), and he happens to be one of just a small handful of guys that I consider to have been major contributors to my […] Music Marketing Manifesto Podcast – Music Marketing Manifesto clean 1:26:55 https://www.musicmarketingmanifesto.com/getting-your-music-in-television-and-film-with-music-supervisor-joe-paganelli/ https://www.musicmarketingmanifesto.com/getting-your-music-in-television-and-film-with-music-supervisor-joe-paganelli/#comments Wed, 01 Feb 2012 08:37:11 +0000 http://www.musicmarketingmanifesto.com/?p=625 https://www.musicmarketingmanifesto.com/getting-your-music-in-television-and-film-with-music-supervisor-joe-paganelli/feed/ 5   In episode #2 of the Music Marketing Manifesto podcast I interview music supervisor, Joe Paganelli from Shovelhead media. Listen and/or subscribe on itunes. Joe discusses the reality of pitching music supervisors and what it takes to get your music i...   In episode #2 of the Music Marketing Manifesto podcast I interview music supervisor, Joe Paganelli from Shovelhead media. Listen and/or subscribe on itunes. Joe discusses the reality of pitching music supervisors and what it takes to get your music in television and film. We also take more questions from the MMM audience, discuss industry […] Music Marketing Manifesto Podcast – Music Marketing Manifesto clean 2:41:41 https://www.musicmarketingmanifesto.com/the-music-marketing-manifesto-podcast-episode-1/ https://www.musicmarketingmanifesto.com/the-music-marketing-manifesto-podcast-episode-1/#comments Sun, 25 Dec 2011 07:50:30 +0000 http://www.musicmarketingmanifesto.com/?p=536 https://www.musicmarketingmanifesto.com/the-music-marketing-manifesto-podcast-episode-1/feed/ 10   First of all, I want to wish you all a very Merry Christmas! It really has been an amazing year and I hope it’s been just as great for every single one of you as well! As you settle in for your Christmas Holiday and the inevitable carb-coma that is s...   First of all, I want to wish you all a very Merry Christmas! It really has been an amazing year and I hope it’s been just as great for every single one of you as well! As you settle in for your Christmas Holiday and the inevitable carb-coma that is sure to follow, I […] Music Marketing Manifesto Podcast – Music Marketing Manifesto clean 1:43:32 https://www.musicmarketingmanifesto.com/matthew-wadsworth/ https://www.musicmarketingmanifesto.com/matthew-wadsworth/#comments Mon, 21 Nov 2011 19:40:38 +0000 http://www.musicmarketingmanifesto.com/?p=496 https://www.musicmarketingmanifesto.com/matthew-wadsworth/feed/ 30   With Thanksgiving upon us I can’t think of anything more appropriate than today’s guest, Matthew Wadsworth. Matt is an independent musician who has released 6 albums, written a book, built a million dollar internet business,   With Thanksgiving upon us I can’t think of anything more appropriate than today’s guest, Matthew Wadsworth. Matt is an independent musician who has released 6 albums, written a book, built a million dollar internet business, and is currently training to set the world record for the longest blindfolded motorcycle jump. Oh yeah… and he’s […] Music Marketing Manifesto Podcast – Music Marketing Manifesto clean 36:21 https://www.musicmarketingmanifesto.com/indie-artist-success-story/ https://www.musicmarketingmanifesto.com/indie-artist-success-story/#comments Wed, 12 Oct 2011 23:59:17 +0000 http://www.musicmarketingmanifesto.com/?p=461 https://www.musicmarketingmanifesto.com/indie-artist-success-story/feed/ 29   Click the play button below to listen or right click and save to your computer. I’ve received quite a few emails from Music Marketing Manifesto and Insider Circle members who have told me about the success they have had using the strategies I teach i...   Click the play button below to listen or right click and save to your computer. I’ve received quite a few emails from Music Marketing Manifesto and Insider Circle members who have told me about the success they have had using the strategies I teach in my various programs. One individual stood out… His name […] Music Marketing Manifesto Podcast – Music Marketing Manifesto clean 1:13:21