To access the new homepage, please visit: http://muxlim.com

For non-food companies like South Korea’s LG and Finnish cell-phone giant Nokia, targeting Muslims is also big business. LG offers an application to help users find the direction of Mecca, while Nokia has free downloadable recitations from the Koran and maps showing the locations of major mosques in the Middle East. Such offerings increase brand loyalty, according to market research by the Finland-based Muslim lifestyle portal Muxlim.com. “There’s a lot of room out there for mainstream brands to appeal to Muslims without making changes to their products,” says Muxlim.com’s CEO Mohamed El-Fatatry. “It’s just about their marketing messages, about showing that this brand is interested in them as consumers.”

Click here to read the full article: http://www.time.com/time/magazine/article/0,9171,1898247-1,00.html

The official announcement on the Guinness World Records website can be viewed by clicking on the picture above.

The news was also covered by the BBC: http://news.bbc.co.uk/1/hi/england/london/8065753.stm

Date: Thursday, June 11, 2009
Time & Location: 5pm in the South Court Auditorium of The New York Public Library

Panel Topic: MEDIA; Can entertainment and media, old and new, play a major role in shaping our views of diverse cultures and communities? Are there links between humiliating media images or stereotypes and a rise in conflict between Muslim and Western Societies?

Participants:

Introduction: Mahnaz Anwar Fancy
Moderator: Shamil Idriss (Alliance of Civilizations Media Fund)

Her Majesty Queen Noor
Mohamed El-Fatatry
Andrea ter Avest Dahm
Emmanuele Castano

The articles can be reached by clicking on the images above.

To visit the website, click on the screenshot above.

You can join the record-breaking attempt by clicking on the image below:

The aim of Gaza 100 is to set a new Guinness World Record for “the most people running 100 metres in a 24-hour relay” (Guinness book of records official title). IF, a new charity, is seeking 4,000 participants to take part in the run at Mile End Stadium on May 23rd and 24th 2009.

As part of its involvement, Muxlim is providing IF with:

o Branded presence for Gaza 100 on Muxlim to launch a full social media and viral campaign promoting the project across the web: http://my.muxlim.com/Gaza100/

o Access to Muxlim’s global user base, comprising the world’s largest Muslim lifestyle online community, to promote the project, and stimulate support and participation

o Muxlim content platform for hosting and collecting statistics on content related to the project

o Muxlim Tv live streaming technology for all events and ceremonies

Celebrities who have already agreed to participate in the run include Tre Azam and Ghazal Asif from BBC1s hit show, the Apprentice, comedian Jeff Mirza, boxer Anthony Small and Baroness Pola Uddin.

The campaign includes an official presence for Change The Story on the world’s largest Muslim lifestyle community (located at: http://my.muxlim.com/changethestory/ ), as well as a number of outreach efforts to the wider Internet community.

You can reach Change The Story’s official profile by clicking on the logo above.

About Change The Story:

Huge numbers of Americans profess to having little knowledge of Islam despite the fact that there may be as many as five million Muslims living in the U.S. ChangeTheStory.net is an on-line resource aimed at transforming harmful stereotypes about Muslims that persist in society.

The project offers an interactive experience where users?Muslim and non-Muslim alike?can meet their neighbors, learn about Islam and apply techniques of interfaith dialogue and action to local communities. Here you will find tools and helpful information for educators, religious leaders and individuals concerned about building bridges of understanding across lines of faith and culture.

The list of winners can be reached by clicking on the logo above.