tag:blogger.com,1999:blog-4625424465654870561Thu, 16 Feb 2012 06:23:12 +0000mobilegreen ethical volkswagen climate_change mworksweb16-24 YRSmeasurementseesmicfriend_feedMMAtrendssheltercontactless paymentsmarketing_week spreading_the_word social_media marketing blogger_advocacy creative_and_cultural_skills creative_choicesiphoneted_talkscelebrity kirsty_shieldshideous_productionsgingerbread menDigital_Marketingbakingyouthvideoaward winning creativeMMA_awardstmobile.netvodafonepanasonic CESwho killed summerBurger_kingbrand partnership marketingmworks cfcc change_for_climate_change climate_change david_lloyd david_lloyd_lefini_projectcoca_colacop15pokemastercardfacebookTECHNOLOGYhalloweenmworks who_killed_summer wks09 vodafone online_drama online_content youth telecoms big_balls_films hideous_productionsdramapolar_bearTVolivier_blanchardUS_electionstorytellingCESbig_balls_filmseconomysnowmenbrainbarack_obamasmartphonefilm partnershipst_johnsguerillalee_joblinggamingedible_christmas_cardsSHOPPINGPRstephen_fryruby_pseudosnowball_fightmicro-blogginggingerbread_mencraftsmirnoffinnovationsocial_mediamarketingOMDSOCIAL MEDIAcreative_and_cultural_skillsMAKEbakertweetbloggingcontentgooglespider_emailcreative_choicesOLDER SURFERSNFCchristmaskirsty_shieldsIron Man 2advertisingbig_ballsflowing_dataveet adwkstelecomsemarketerlondon_eventssnowmen_of_st_johnshappy_birthdaysurveykate_modernsuccessful viralVOUCHERSart directioninternetwoolworthsObamalondonlive_guyguardiantargetingbrandingarduinoCOMMUNITIEStom_thirlwallwks09techROIviralcollaborateresearchbranded_contentbirthdaytcktcktcknew_mediagoodbye bushclimate_changemobile_youthChief_Productionsalbion_cafeveet goodbye bush admobile_internetmworksbebomash-upsthe_modern_pantrydemographicsgoogle_androidmarketing weekonline_dramaniall_harbisonLondon Marathonrecipeexperientialclient servicetiming and relevancetwitteronline dramafaris_yakobLOVEgamblingsocial_networkingdigitalsmirnoff_original_nightsAdidaschimamanda_adichieblogger_advocacyambushmac_os_xtmobile_dancewho_killed_summerhttp://mworkslondon.blogspot.com/noreply@blogger.com (Kirsty R)Blogger68125tag:blogger.com,1999:blog-4625424465654870561.post-7562493441979586159Mon, 09 May 2011 09:00:00 +00002011-05-09T02:02:29.539-07:00mobilecontactless paymentsNFCIt’s predicted that 1 in 6 mobile device will be contactless by 2014. With London being the first European city to go contactless in time for the Olympics you might be under the impression that we’re ahead of the game.Not in the slightest. It’s been around in Japan and Korea for several years now, which probably comes as no surprise. However it’s with the developing nations where huge progress http://mworkslondon.blogspot.com/2011/05/rise-of-virtual-wallet.htmlnoreply@blogger.com (Zoe)0tag:blogger.com,1999:blog-4625424465654870561.post-7107741622520555084Tue, 03 May 2011 15:34:00 +00002011-05-03T08:38:09.843-07:00SOCIAL MEDIAOLDER SURFERSTECHNOLOGY<!--StartFragment--> There are 21 million people in the UK who are 50 years and over, yet very few technology related briefs are written for this audience in mind. What do they know about Tweeting, Poking, Posting or Tagging. And as for using their mobiles OMG they have NFC. Not so. One in four internet users is over 50, 42% access social media sites (which goes up to 50% for women over 55), a http://mworkslondon.blogspot.com/2011/05/technology-is-young-persons-game.htmlnoreply@blogger.com (Zoe)0tag:blogger.com,1999:blog-4625424465654870561.post-8210060626129386739Thu, 28 Apr 2011 11:05:00 +00002011-04-28T04:18:30.543-07:00London MarathonAdidasAfter more than four months of dedicated training, Mworks very own Emma Compton [right] crossed the line hand-in-hand with sister Rachel to finish her first London Marathon in a hugely impressive 3 hours 59 minutes. They raised a massive £3500 for the charity Shelter and as she crossed the line wearing Adidas running shoes she got an extra £40 towards her chosen charity - part of a nice little http://mworkslondon.blogspot.com/2011/04/nice-one-em.htmlnoreply@blogger.com (Lucy)1tag:blogger.com,1999:blog-4625424465654870561.post-4292626014982257904Thu, 28 Apr 2011 10:38:00 +00002011-04-28T04:33:08.158-07:00VOUCHERSSHOPPINGCOMMUNITIES<!--StartFragment--> We think so. Groupon fever has hit the UK with the site experiencing a 540% increase in visits since September. Vouchercloud has been downloaded 1.2m times since its launch in Feb 2010. Even House of Fraser and M&S are piloting personalised vouchers sent to your mobile as soon as you’re within spitting distance of their stores. However the social shopping trend will soon http://mworkslondon.blogspot.com/2011/04/is-social-shopping-next-big-trend.htmlnoreply@blogger.com (Zoe)0tag:blogger.com,1999:blog-4625424465654870561.post-1858638062677472563Thu, 28 Apr 2011 10:37:00 +00002011-04-28T04:32:14.641-07:00research16-24 YRS<!--StartFragment--> A study by a Dutch research agency asserts that young people are consumed by “growing tide of self-satisfaction”. Instant gratification of one’s own needs and a certain apathy towards needs of others are typical of the youngest generation. Not so fast my Dutch friends. A study conducted over here reveals that our 16-24 year olds are a pretty optimistic and altruistic bunch. http://mworkslondon.blogspot.com/2011/04/young-people-are-egotistical-bunch.htmlnoreply@blogger.com (Zoe)0tag:blogger.com,1999:blog-4625424465654870561.post-775941914486820493Thu, 01 Jul 2010 12:07:00 +00002010-07-01T05:10:26.850-07:00marketing weekclient serviceMWorks were recently approached to write a column for the MCCA in their regular Marketing Week spot Agency Issues.Our CSD Lucy Hamer-Hodges delivered her take on excellence in client servicing and how ‘integrity is key’. This was only mildly overshadowed by the fact that the crop of her photo made her look naked. The irony was not lost on us...http://mworkslondon.blogspot.com/2010/07/mworks-air-their-views-on-agency-issues.htmlnoreply@blogger.com (Jamie Tait)0tag:blogger.com,1999:blog-4625424465654870561.post-6938321726256427115Thu, 01 Jul 2010 11:57:00 +00002010-07-01T05:06:29.988-07:00halloweenaward winning creativeart directionWe recently took home (well, to the office – like most agencies it sometimes feels like we live there!) a Gold award for Best Art Direction from the Institute of Sales Promotion (ISP) Awards held here in London.The work in question was a simple yet spot-on execution for Samsung’s Genio White handset in the O2 channel, which created great cut-through in a cluttered high street at Halloween.You http://mworkslondon.blogspot.com/2010/07/mworks-wins-isp-gold.htmlnoreply@blogger.com (Jamie Tait)0tag:blogger.com,1999:blog-4625424465654870561.post-2595387357633442238Thu, 01 Jul 2010 11:51:00 +00002010-07-28T01:18:55.241-07:00Iron Man 2film partnershipbrand partnership marketingWhilst the volcanic ash cloud somewhat overshadowed the world premiere, nothing got in the way of the promotional tie-up between Samsung Monte and Iron Man 2, which MWorks recently brokered and managed.The activity consisted of ATL, online, in-store, experiential, sales channel incentives and more.O2 employees were treated to exclusive preview screenings of the movie, and bank holiday shoppers http://mworkslondon.blogspot.com/2010/07/samsung-monte-iron-man-2.htmlnoreply@blogger.com (Jamie Tait)0tag:blogger.com,1999:blog-4625424465654870561.post-1320638093110335226Thu, 01 Jul 2010 11:36:00 +00002010-07-01T04:51:08.813-07:00online dramavodafonewho killed summerOur beloved online drama/social media project from 2009 Who Killed Summer? was nominated for a 2010 British Academy of Film and Television Arts award.The Vodafone-sponsored campaign was nominated for Interactive Creative Contribution but sadly, despite WKS having been an exceptionally ground-breaking project, we were pipped to the post by BBC series Embarrassing Bodies. http://mworkslondon.blogspot.com/2010/07/who-killed-summer-nominated-for-bafta.htmlnoreply@blogger.com (Jamie Tait)0tag:blogger.com,1999:blog-4625424465654870561.post-1374055894294832392Thu, 01 Jul 2010 11:31:00 +00002010-07-01T04:36:22.235-07:00client servicesurveyWe recently conducted a client satisfaction survey to see how we we’re doing in the eyes of our clients. Not too shabby by all accounts, with all respondents agreeing we deliver creative ideas that push the boundaries and that they wouldn’t hesitate to recommend MWorks to a colleague. Not ones to rest on our laurels, there is still always room for improvement but it’s certainly put a little http://mworkslondon.blogspot.com/2010/07/our-clients-are-satisfied-lot.htmlnoreply@blogger.com (Jamie Tait)0tag:blogger.com,1999:blog-4625424465654870561.post-7926173815455981650Thu, 19 Nov 2009 15:32:00 +00002010-02-10T03:28:11.438-08:00OMDMMAbranded_contenthideous_productionsbig_balls_filmsmarketingvodafonesocial_mediaonline_dramaMMA_awardswho_killed_summertelecomsThe Mobile Marketing Association (MMA) announced the winners of its Fifth Annual Global Mobile Marketing Awards on 17th November in Los Angeles.These awards recognise companies and their campaigns across the globe for spearheading the adoption of the mobile channel for marketing purposes. Winners are selected by a commitee of global industry leaders from wireless carriers, technology and content http://mworkslondon.blogspot.com/2009/11/double-mma-award-win-for-who-killed.htmlnoreply@blogger.com (Kirsty Shields)0tag:blogger.com,1999:blog-4625424465654870561.post-4540277300841295887Wed, 11 Nov 2009 11:20:00 +00002009-11-11T03:29:07.566-08:00videomobilemworksmeasurementtrendssocial_mediadigitaltelecomsShamelessly 'borrowed' from Ruth Mortimer's blog, these top 10 digital trends for 2010 below (created by Drew Neisser from Renegade Marketing) make for an interesting read.Some are more obvious, others are less-so.1. Social Media: A Marathon, Not a SprintNeisser says that a lot of brands – hoping to become fast friends with their targets – rushed into Facebook and Twitter in the last 24 months http://mworkslondon.blogspot.com/2009/11/top-10-digital-trends-for-2010.htmlnoreply@blogger.com (Kirsty Shields)0tag:blogger.com,1999:blog-4625424465654870561.post-6309344119393752736Mon, 02 Nov 2009 16:48:00 +00002009-11-02T08:50:26.947-08:00storytellingchimamanda_adichieted_talksdemographicsbranded_contentmworksmarketingtargetingcontentIt's funny how the TED Talks seem to magically answer the questions that are going around in your head. I've been thinking lately, as we work more and more on 'content' briefs, that the traditional approach of developing a proposition to connect a brand + a story with its intended audience just doesn't work here. Different people connect with stories in different ways, depending on who they are, http://mworkslondon.blogspot.com/2009/11/demographics-are-dead.htmlnoreply@blogger.com (Kirsty Shields)1tag:blogger.com,1999:blog-4625424465654870561.post-8942267809796095984Mon, 26 Oct 2009 16:50:00 +00002009-10-26T10:17:27.960-07:00ROIcoca_colamworksmeasurementemarketersocial_mediaolivier_blanchardcontentGood news!An article over at at e-marketer shares the results of a survey undertaken by King Fish Media which reports that 86% brands are planning on creating original content with which to engage their audience, with 74% believing it to be more effective at generating ROI than traditional advertising.In addition to this, brands now believe the best ways to communicate with prospective leads + http://mworkslondon.blogspot.com/2009/10/86-of-brands-plan-to-engage-with.htmlnoreply@blogger.com (Kirsty Shields)0tag:blogger.com,1999:blog-4625424465654870561.post-8806798390515203339Fri, 16 Oct 2009 17:10:00 +00002009-10-16T10:22:20.299-07:00tcktcktckmworkscop15climate_changetcktcktck talks about all things climate change + in the run-up to COP15 (the United Nations Climate Change Conference), it's asking us to submit our names to say that we're ready for the global leaders to sign an ambitious, fair + binding deal that means the world is committed to a plan which will hopefully turn the climate change problem around.Please take a few mins to leave your name + then http://mworkslondon.blogspot.com/2009/10/click-here-to-tell-our-global-leaders.htmlnoreply@blogger.com (Kirsty Shields)0tag:blogger.com,1999:blog-4625424465654870561.post-7375898638469771109Tue, 13 Oct 2009 13:43:00 +00002009-10-13T06:47:49.895-07:00green ethical volkswagen climate_change mworksThis is great. What an exciting world this would be if we created a fun alternative to everything that negatively impacts the environment..Source: Do the green thinghttp://mworkslondon.blogspot.com/2009/10/piano-stairs-make-it-fun-to-be-green.htmlnoreply@blogger.com (Kirsty Shields)0tag:blogger.com,1999:blog-4625424465654870561.post-8466887644110624112Fri, 25 Sep 2009 18:16:00 +00002009-09-25T11:35:07.240-07:00mworks cfcc change_for_climate_change climate_change david_lloyd david_lloyd_lefini_projectWe've recently started working with new charity, Change for Climate Change.This is very exciting for us because, for once, this is a climate change initiative that feels like it will work! This is because it understands that it's only when business and industry change their bad habits that this problem ever has a chance of going away. And with this in mind Change for Climate Change wants to http://mworkslondon.blogspot.com/2009/09/were-happy-to-be-working-withchange-for.htmlnoreply@blogger.com (Kirsty Shields)0tag:blogger.com,1999:blog-4625424465654870561.post-8154639646267015991Wed, 23 Sep 2009 13:12:00 +00002009-09-23T06:12:38.144-07:00Just spotted this on Mintel..how very exciting!As 3-D cinema offers an alternative to the download culture, 3-D cameras might offer manufacturers respite from the threat of phones.Fujifilm is launching a camera which takes 3D video and photos, without recourse to special glasses. The FinePix REAL 3D W1 launches in the UK this month.Its integrated processor creates an image from using two slightlyhttp://mworkslondon.blogspot.com/2009/09/take-3d-pics-vids-with-fulifilms-new-3d.htmlnoreply@blogger.com (Kirsty Shields)0tag:blogger.com,1999:blog-4625424465654870561.post-175457210635099748Tue, 22 Sep 2009 15:10:00 +00002009-09-22T08:18:02.891-07:00happy_birthdaymworkslee_joblingIt's Lee's birthday today - happy birthday Lee!Lee is our Creative Director + it seems we only ever blog about his birthdays which is odd?! I think it's because as one of the more mature members of MWorks we have to look after the old guy. The question is..will he remove his jacket for the occasion? It's not looking too promising at the moment, but there are still 1.5 hours of the working day http://mworkslondon.blogspot.com/2009/09/happy-birthday-lee.htmlnoreply@blogger.com (Kirsty Shields)0tag:blogger.com,1999:blog-4625424465654870561.post-3439952427392217812Tue, 15 Sep 2009 15:00:00 +00002009-09-15T08:35:28.664-07:00mworks who_killed_summer wks09 vodafone online_drama online_content youth telecoms big_balls_films hideous_productionsIt's been a long, hot summer for the Who Killed Summer? contestants. And for the most part it's been amazing fun rockin' up at festivals like Benicassim, the Croatia Garden Festivals + Relentless Boardmasters - they've met their idols, made new friends + some among the group have even reached more intimate levels of friendship!!But recent events have seen the best summer ever turn into their http://mworkslondon.blogspot.com/2009/09/who-killed-summer-all-is-revealed.htmlnoreply@blogger.com (Kirsty Shields)0tag:blogger.com,1999:blog-4625424465654870561.post-2788782954202492134Wed, 19 Aug 2009 11:02:00 +00002009-08-19T04:24:10.454-07:00wksmworkswks09who_killed_summerAll is not good in the WKS09 camp. Only last week we noticed some warped blogger is targeting the WKS crew, and now they're squabbling amongst themselves.A few weeks back Jude shared his ingenious (?) way of collecting beer money using ebay. The idea of Fleabay is that someone in the group steals something from another member of the group that is of great value to them, but worthless to anyone http://mworkslondon.blogspot.com/2009/08/all-saints-jacket-for-beer-money-bid.htmlnoreply@blogger.com (Kirsty Shields)0tag:blogger.com,1999:blog-4625424465654870561.post-1736010943168817011Wed, 05 Aug 2009 13:32:00 +00002009-08-05T07:01:58.110-07:00youthtom_thirlwallmworkswks09vodafonesocial_mediaonline_dramawho_killed_summerBrand-e.biz interviewed MWorks MD, Tom Thirlwall about our current online drama, Who Killed Summer? You can see the whole thing over here. And you can watch Who Killed Summer? over here. Is good!http://mworkslondon.blogspot.com/2009/08/interview-with-our-tom-about-who-killed.htmlnoreply@blogger.com (Kirsty Shields)0tag:blogger.com,1999:blog-4625424465654870561.post-7178908771764235304Fri, 17 Jul 2009 08:17:00 +00002009-07-17T02:31:37.135-07:00youthhideous_productionsmworksbig_balls_filmsvodafonesocial_mediaonline_dramaAfter a mere 2 years in development (!), Who Killed Summer? is finally live!Visit the site, watch the first episode, tell us what you think? We're desperate to know.http://mworkslondon.blogspot.com/2009/07/who-killed-summer-live-live-live.htmlnoreply@blogger.com (Kirsty Shields)0tag:blogger.com,1999:blog-4625424465654870561.post-8437204843227309365Wed, 15 Jul 2009 13:19:00 +00002009-07-17T03:07:34.567-07:00hideous_productionsmworksbig_balls_filmswks09vodafonesocial_mediaonline_dramawho_killed_summer Finally! Our 'baby' is fully formed + ready to meet the rest of the world. It's been a long time in the making, but after 2 years (!) of hard work, countless documents, some laughs, many tears and medium-sized palpitations, Who Killed Summer? is to launch tomorrow.Who Killed Summer? is a collaboration between MWorks / EI, Hideous Productions + Big Balls Films (the guys behind Kate Modern + http://mworkslondon.blogspot.com/2009/07/who-killed-summer-launches-tomorrow.htmlnoreply@blogger.com (Kirsty Shields)0tag:blogger.com,1999:blog-4625424465654870561.post-144824282590426725Fri, 17 Apr 2009 12:38:00 +00002009-04-17T06:45:02.313-07:00londonsmirnofflondon_eventskirsty_shieldsexperientialmarketingfacebooksocial_mediasmirnoff_original_nightsSmirnoff's Original Nights is a series of alternative events in London, involving (among other things) a bit of dressing up, plenty of dancing + a lot of drinking. Which is why it's got my attention! Smirnoff invited London's Promoters to apply for a £10k bursary to host one of four nights in London as part of their Smirnoff Night Vision initiative. They then asked London nightlife experts; Shaunhttp://mworkslondon.blogspot.com/2009/04/we-likesmirnoff-original-nights.htmlnoreply@blogger.com (Kirsty Shields)0