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From Local Stage to Grand Finals: LG xboom IDOL 2026 Spotlights Iloilo Talent

2026-10-12T22:44:41.220+08:00

From Local Stage to Grand Finals: LG xboom IDOL 2026 Spotlights Iloilo Talent

News Summary

LG Electronics Philippines held the Iloilo leg of LG xboom IDOL 2026 at Festive Walk Iloilo on September 25, 2026.
The competition drew 14 registrants, with 11 semi-finalists selected to compete.
Idel Siaotong Navarro, Mark Anthony Layson and Jayne Raizel T. Sajulla emerged as the Top 3 finalists, with Jayne Raizel T. Sajulla named the Iloilo winner and Grand Finalist with an average score of 95.98 percent.
The LG xboom Stage 501 brings together AI-powered karaoke features, powerful sound and up to 25 hours of battery life for performances, parties and shared music experiences.
The program also featured an intermission performance by the SALOG Dance Troupe, while attendees had the chance to win 10 LG xboom Minis.

ILOILO, Philippines, September 25, 2026 — LG Electronics Philippines brought music, movement and local talent together as LG xboom IDOL 2026 made its Iloilo stop at Festive Walk Iloilo, giving aspiring Filipino singers and dancers a platform to showcase their skills in front of the local community. The Iloilo leg welcomed 14 registrants, with 11 semi-finalists advancing to the competition. Seven semi-finalists also came together for the opening production number, setting an energetic tone for a day celebrating music, performance and local talent.

Iloilo Talent Takes Center Stage

More than a competition, LG xboom IDOL 2026 gave emerging performers an opportunity to step onto the stage, connect with an audience and share their talent through music and dance.

After a series of performances, Idel Siaotong Navarro of Banate, Mark Anthony Layson of Bacolod and Jayne Raizel T. Sajulla of Molo emerged as the competition’s Top 3 finalists.

Following the final performances, Jayne Raizel T. Sajulla was named the Iloilo winner and Grand Finalist, earning an average score of 95.98 percent and securing her place in the next stage of the competition.

Winners Bring Home LG xboom Prizes

The competition brought added excitement through prizes designed to keep the music going beyond the stage. As part of the elimination-round prize mechanics, standout performers received an LG xboom Stage 501 with Php 5,000 in cash, while other selected performers took home an LG xboom Mini with Php 2,000 in cash. These same elimination-round prizes were also featured in the previously approved LG xboom IDOL releases for Tagbilaran, Davao, and Subic.

The journey to the national finals brings even bigger rewards. The 5th place winner will receive Php 10,000 and a 50-inch LG Nano UHD 4K Smart TV. The 3rd and 4th place winners will each receive Php 20,000 and a 50-inch LG Nano UHD 4K Smart TV, while the 2nd place winner will take home Php 50,000 and a 55-inch LG Nano UHD 4K Smart TV. The 1st place winner will receive Php 100,000 and a trip for two to Seoul, South Korea.

A Stage Built for Big Voices and Bigger Moments

At the heart of the LG xboom IDOL experience is the LG xboom Stage 501, a portable Bluetooth party speaker built around interactive, shared music experiences.

Its AI Karaoke Master can transform virtually any song into a karaoke track in real time without requiring dedicated karaoke tracks. Built-in AI Vocal Remover and Key Changer let users adjust vocals and pitch directly on the speaker or through the companion app, making it easier to turn everyday listening into a karaoke experience.

The LG xboom Stage 501 delivers up to 220 watts of output when plugged in and up to 160 watts on battery, along with up to 25 hours of battery life. Sound tuned by will.i.am, together with AI Sound and Space Calibration Pro, helps optimize audio based on the content and surrounding environment.

Its combination of powerful sound, AI-powered karaoke and long playtime makes the LG xboom Stage 501 a natural fit for karaoke nights, performances, parties and other music-led gatherings. LG positions the Stage 501 as the ideal party speaker for social gatherings, featuring AI Karaoke Master, Vocal Remover and Key Changer, up to 25 hours of playtime, and xboom Signature Sound by will.i.am.

Celebrating Music and Community

“Through LG xboom IDOL, we want to create more opportunities for aspiring performers to be seen, heard, and celebrated,” said Yongwoo Park, Media Solutions Product Director, LG Electronics Philippines. “It’s our way of bringing people closer to music while showing how LG xboom can make every performance feel more alive, more shared, and more memorable.” The Iloilo program was hosted by Ayumi Cassandra Zerrudo, with Matthew Edward Tiu, Monica Dipad and AG Constantino serving as judges.

Adding to the celebration, the SALOG Dance Troupe delivered a special intermission performance. Event attendees also had the opportunity to take part in the festivities through a raffle, with 10 LG xboom Minis given away during the program.

LG xboom IDOL 2026 Heads to Manila

LG xboom IDOL 2026 is set to conclude on November 7 at the SM MOA Music Hall, giving more aspiring singers and dancers the opportunity to step into the spotlight. Through LG xboom IDOL 2026, LG Electronics Philippines continues to bring its sound experience closer to Filipino music fans while creating opportunities for emerging performers to showcase their talents, foster community connections, and bring people together through music and shared experiences.

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About LG Electronics

LG Electronics is a global innovator in technology and consumer electronics with presence in almost every country and an international workforce of more than 75,000. LG’s four Companies – Home Appliance Solution, Media Entertainment Solution, Vehicle Solution and Eco Solution – combined for global revenue of over KRW 88 trillion in 2024. LG is a leading manufacturer of consumer and commercial products ranging from TVs, home appliances, air solutions, monitors, automotive components and solutions, and its premium LG SIGNATURE and intelligence LG ThinQ brands are familiar names world over. Visit www.LG.com/global/newsroom/. for the latest news.

Christmas Starts Here at Robinsons Department Store: Shop decorations now with great prices, festive experiences

2026-10-09T00:53:07.547+08:00

Get a headstart on shopping Christmas decor and gifts, and join a handicraft workshop with loved ones at Robinsons Department Store

Christmas is way too much fun to squeeze into December. With traffic and crowded stores still comfortably in the distance, there’s time to wander, imagine how the house might look, and choose decorations and gifts because they genuinely bring joy In true Filipino fashion, we start celebrating Christmas as soon as September comes around to bring the warmth and sparkle of the holiday season into our lives. Whether you’re looking for festive decor for your home or want to start gift shopping, Christmas Starts Here at Robinsons Department Store.

Running until December, this seasonal showcase turns every Robinsons Department Store into a vibrant holiday wonderland packed with stylish and affordable festive finds. Check out the e-catalogue here.

Transform Your Space into a Festive Sanctuary

Nothing sets the holiday mood quite like setting up the Christmas tree and bringing out the festive lights. This season, Robinsons Department Store offers an array of Christmas décor designed to fit every theme.

If you want a traditional holiday vibe, Yuletide Classics and Pines and Berries offers timeless pieces in green and red motifs, ranging from tree baubles and wreaths to an eye-catching Christmas Village centerpiece and Nutcracker figurine. Golden Opulence brings elegance to any home with its white and gold pieces, while Holiday Jewels makes a regal statement with its jewel-toned collection. For something more playful, Whimsical Pastels’ candy-inspired color palette brings more magic to your home.

No matter the theme, Robinsons Department Store’s wide range of home decor makes the anticipation for Christmas feel like an early celebration. As early as now, you can host festive gatherings with your cozy, beautifully-decorated space as the backdrop.

Effortless Gifting for Loved Ones

Finding thoughtful presents doesn't have to be overwhelming. Robinsons Department Store makes gift shopping seamless with curated seasonal must-haves for all ages. From local fashion finds and beauty sets to home and kitchenware, there’s something for all the important people in your life.

Get Creative at the Christmas Craft House

Make holiday shopping even more memorable at Robinsons Department Store’s Christmas Craft House at select branches. Shoppers will get the chance to DIY holiday decor and other handicraft projects. It’s the perfect weekend activity for families, kids, and DIY enthusiasts looking to add a personal, handmade touch to their Christmas celebrations.

To join, you just need to present a single-receipt purchase from Robinsons Department Store.

***

Beat the holiday rush and start shopping early. Head to your nearest Robinsons Department Store branch nationwide until December 2026 to grab all your holiday essentials. Because when it comes to heartwarming celebrations, bright decorations, and meaningful gifts, Christmas Starts Here at Robinsons Department Store.

For more updates and information, follow Robinsons Department Store on Facebook, Instagram, and TikTok.

TECNO CAMON Slim 5G Pre-Order in the Philippines Offers ₱2M Cash Prize Pool, Free MagBadge and Up to ₱3,000 Off

2026-10-09T00:52:04.338+08:00

TECNO CAMON Slim 5G Pre-Order in the Philippines Offers ₱2M Cash Prize Pool, Free MagBadge and Up to ₱3,000 Off

Pre-order the CAMON Slim 5G at ₱27,999 until October 15 for a chance to win ₱1 million, plus premium benefits worth up to ₱10,000 including a free TECNO MagBadge.

MANILA, Philippines — October 2026 — The TECNO CAMON Slim 5G is now available for pre-order in the Philippines from October 2 to October 15, 2026, giving customers the chance to win from a total ₱2 million cash prize pool, including one ₱1 million Grand Prize.

Priced at ₱27,999, the new ultra-slim imaging flagship also comes with premium benefits worth up to ₱10,000, including a free TECNO MagBadge, plus a special cash discount of up to ₱3,000 for customers who claim their pre-ordered devices during the promotional period. Customers can pre-order at participating TECNO stores nationwide, and available for: Burgundy Red, Matisse Black,Rebel Pink.

Built around TECNO’s “Make It Lighter” philosophy, CAMON Slim 5G combines a 6.39mm ultra-slim design, a 6000mAh battery, and a 50MP Sony LYTIA™ 700C main camera with Super-Zoom FlashSnap — making it lighter to carry and ready to capture fast-moving everyday moments clearly.

Win from a ₱2 Million Cash Prize Pool — Including ₱1 Million Grand Prize

At the center of the CAMON Slim 5G pre-order campaign is a total ₱2 million cash prize pool, giving customers 101 chances to win.

The prizes include:

1 Grand Prize — ₱1,000,000
100 winners — ₱10,000 each

Each valid CAMON Slim 5G pre-order and claim during the promotional period qualifies for one entry, subject to the official campaign mechanics. Approved permit number: DTI Fair Trade Permit No. FTEB-267625 Series of 2026.

For one lucky customer, bringing home a new smartphone could also come with a life-changing ₱1 million cash prize. For 100 lucky customers, can get ₱10,000 each.

Whether it goes toward family needs, a new business, education, travel or a personal goal, the campaign gives another meaning to TECNO’s “Make It Lighter” idea — giving consumers a chance to make something bigger in life a little lighter.

Get Premium Benefits Worth Up to ₱10,000, Including a Free TECNO MagBadge

Every eligible CAMON Slim 5G pre-order also comes with a package of premium benefits worth up to ₱10,000.

The package includes:

Free TECNO MagBadge — Style Meets Smarter
60-Day Free Replacement — Start Every Day with Confidence
13-Month Extended Warranty — Support That Stays With You
3-Year 256GB Cloud Storage — Save the Memories That Matter
3-Month Google One AI Plus 2TB Free Trial — Work Smarter, Make Every Day Lighter

A highlight of the package is the TECNO MagBadge, TECNO’s smart magnetic accessory with an SRP of ₱5,999 when purchased separately.

Featuring a 1.73-inch display, the MagBadge supports functions including rear-camera preview, wireless media sync and remote shutter control, giving CAMON Slim 5G users another way to take advantage of the phone’s imaging capabilities.

For selfies, group shots or creative shooting, users can preview the rear camera through the MagBadge and remotely trigger the shutter — making it easier to use the phone’s main camera without having to stay behind the device.

Claim Early and Get Up to ₱3,000 Special Cash Discount

Customers who successfully pre-order the CAMON Slim 5G can also enjoy a special cash discount of up to ₱3,000, depending on when they claim their device.

Claim Date	Special Cash Discount
October 16–17	₱3,000 OFF
October 18	₱2,500 OFF
October 19–23	₱2,000 OFF

Customers who claim their devices earlier can therefore enjoy a bigger cash discount on top of the other pre-order benefits. Applicable terms, availability and redemption mechanics apply.

CAMON Slim 5G: Light to Hold. Fast to Catch.

Behind the pre-order offers is the core reason CAMON Slim 5G was created: to make two things people do every day feel easier — carrying their phone and capturing the moment.

At only 6.39mm thin, CAMON Slim 5G is designed to feel noticeably slimmer and easier to carry throughout the day, while still housing a large 6000mAh battery. For working Filipinos moving between the office, commuting, family time, social activities and everything in between, the phone is designed to deliver everyday capability without adding unnecessary bulk.

CAMON Slim 5G features a 50MP Sony LYTIA™ 700C Ultra-Night Main Camera, supported by TECNO’s imaging technologies including Super-Zoom FlashSnap.

FlashSnap is designed for moments that happen quickly — from children moving, pets jumping and friends laughing, to sports, concerts and other spontaneous scenes.

With support for up to 2x telephoto snap shooting, the feature helps users capture fleeting moments clearly without having to prepare for the shot long in advance.

The idea is simple: Light to Hold. Fast to Catch. That is how CAMON Slim 5G brings “Make It Lighter” into everyday use.

Burgundy Red Brings Fashion into the CAMON Slim 5G Experience

CAMON Slim 5G also puts strong emphasis on how a smartphone looks and feels in everyday life. Its hero color, Burgundy Red, combines red and brown tones with a refined matte texture and velvet-like finish, giving the phone a warmer and more sophisticated visual character.

Together with its ultra-slim profile, CAMON Slim 5G is designed to feel less like a conventional piece of electronics and more like an extension of personal style.

Consumers can also choose Matisse Black and Rebel Pink, with Gossamer White following later in October.

Up to 24-Month Installment Options with Official Financing Partners

To make CAMON Slim 5G more accessible, TECNO is working with a wide range of official financing partners in the Philippines, including Home Credit, Skyro, Salmon, PayJoy, BillEase and Kredivo, as well as participating credit card installment providers.

Depending on the partner and applicable promotion, customers may enjoy:

Installment plans of up to 24 months
Up to ₱1,000 discount or cashback
Special promotions from selected fintech partners, including raffles with a chance to have eligible loan balances of up to ₱84,000 waived

Terms, eligibility, installment periods and promotional mechanics may vary by partner.

Free Globe Prepaid SIM with One Year of UNLI 5G

TECNO has also partnered with Globe for the launch of CAMON Slim 5G. Eligible customers who purchase the device can receive a free Globe Prepaid SIM with one year of UNLI 5G data, adding another connectivity benefit to the CAMON Slim 5G ownership experience.

Pre-Order CAMON Slim 5G Until October 15

Pre-order now to get a free TECNO MagBadge worth ₱5,999, premium benefits, special cash discounts, and a chance to win ₱1 million.

For more product and Pre-order details are available at https://bit.ly/4iKb0AM

LG Showcases Everyday Home Convenience at SM Mall of Asia

2026-10-09T00:49:02.436+08:00

News Summary

 LG Electronics Philippines brought its LG Home Solutions Exhibit Display to SM Mall

of Asia from September 24 to 30, 2026.

 Located at the Ground Floor of the Entertainment Mall, the exhibit gave mallgoers an

easy way to explore selected LG home appliances.

 Visitors discovered everyday home essentials across three categories: washing

machines, refrigerators, and microwave ovens.

 The exhibit also invited visitors to scan the onsite code and join the K-Sama Club, with

a complimentary giveaway available while daily supplies lasted.

 Through the display, LG brought its Life’s Good philosophy closer to everyday routines

in a practical and approachable way.

MANILA, Philippines – Everyday life at home moves through small routines. Laundry waits

by the door. Groceries need their place. A quick meal has to be ready before the next part of the

day begins. As more people looked for practical ways to make these moments feel lighter, LG

Electronics Philippines brought its home solutions closer to mallgoers through the LG Home

Solutions Exhibit Display at SM Mall of Asia.

Held from September 24 to 30, 2026, the exhibit was located at the Ground Floor of the

Entertainment Mall, where visitors explored selected LG home appliances during their mall

visit. On display were three everyday home essentials: washing machines, refrigerators, and

microwave ovens.

“Through the LG Home Solutions Exhibit

Display, we wanted to meet people where everyday

life already happens and show how thoughtful home solutions can make daily routines feel

lighter and easier,” said Changhee Doh, Home Solutions Product Director, LG Electronics

Philippines. “At LG, we believe innovation fits best when it feels useful, intuitive, and close to

home.”

Bringing Home Solutions Within Reach

LGE Internal Use Only

More than a product display, the LG Home Solutions Exhibit Display gave visitors a chance to

see how home appliances could fit naturally into real daily routines.

From keeping clothes fresh and food stored properly to helping make everyday meals a little

easier, the exhibit brought together familiar appliance categories in one accessible stop. It

offered a simple way to discover how LG supported the moments people came home to every

day.

By bringing these solutions closer to where people already were, LG continued to bring

its Life’s Good philosophy into everyday life in ways that felt practical, useful, and close to

home.

Discover LG and Join the K-Sama Club

The exhibit also gave visitors a simple way to connect with LG beyond the display floor.

Mallgoers who visited the exhibit could scan the onsite code and join the K-Sama Club. After

completing the activity, visitors could also claim a complimentary giveaway, while daily

supplies lasted.

It was an easy way to turn a quick stop into something more—an opportunity to discover LG,

join the community, and take a little something home.

Experience Better Everyday Living with LG

Through the LG Home Solutions Exhibit Display, visitors explored how selected home

appliances supported everyday routines in an accessible mall setting.

The LG Home Solutions Exhibit Display was held through September 30, 2026, at the Ground

Floor of SM Mall of Asia’s Entertainment Mall, near Nike and Krispy Kreme. Visitors explored

selected washing machines, refrigerators, and microwave ovens, scanned the onsite code to join

the K-Sama Club, and claimed a complimentary giveaway while daily supplies lasted.

Life’s Good when everyday living feels a little easier.

###

About LG Electronics

LG Electronics is a global innovator in technology and consumer electronics with presence in almost every country

and an international workforce of more than 75,000. LG’s four Companies – Home Appliance Solution, Media

LGE Internal Use Only

Entertainment Solution, Vehicle Solution and Eco Solution – combined for global revenue of over KRW 88 trillion in

2024. LG is a leading manufacturer of consumer and commercial products ranging from TVs, home appliances, air

solutions, monitors, automotive components and solutions, and its premium LG SIGNATURE and intelligence LG

ThinQ brands are familiar names world over. Visit www.LG.com/global/newsroom/. for the latest news.

“Mono No Aware” and “Limlim” take top honors at 2026 Puregold CinePanalo Film Festival Awards Night

2026-10-02T00:04:49.324+08:00

The dust has settled and the victors stand triumphant. At the end of the most competitive Puregold CinePanalo awards season ever, “Mono No Aware” and “Limlim” took home the top prizes in their respective categories.

In the full-length category, the Japan-set drama “Mono No Aware” was far and away the most awarded film. The film landed nine awards including Pinakapanalong Pelikula, Panalo sa International Jury, Panalong Direktor for BC Amparado, Panalong Aktor for Juan Karlos Labajo, Panalong Pangalawang Aktres for Momoko Kobayashi, Best Ensemble, Panalo sa Cinematography for TM Malones, Panalo sa Editing for Edmund Telmo, and Panalo sa Sound Design for Willie Apa Jr.

“Apol of my Ai,” “Multwoh (Patay na Patay Sa’yo),” and “Patay Gutom” took home four awards each, while “Stuck on You” left with two.

Notable wins include Xyriel Manabat taking home Panalong Aktres for her comedic turn in “Stuck on You,” young Zion Cruz of “Apol of my Ai” taking home the Panalong Child Performer award, and Zanjoe Marudo winning the Panalong Pangalawang Aktor award.

In the student shorts category, “Limlim” and “Kun Hain, Bisan Diin.” found themselves in a neck-and-neck race best highlighted when Samantha Palaje and Jomarie Corro-Reyes respectively took home Panalong Direktor in a tie for the award. Both films ended the night with four awards each, with “Limlim” taking home the top honor of Pinkapanalong Maikling Pelikula.”

The complete list of 2026 Puregold CinePanalo award winners is as follows:

PINAKAPANALONG PELIKULA

Full-Length: “Mono No Aware”

Student Shorts: “Limlim”

PANALONG KARANGALAN MULA SA HURADO

Full-Length: “Apol of my Ai”

Student Shorts: “Kun Hain, Bisan Diin.”

PUREGOLD ALWAYS PANALO FILM

Full-Length: “Multwoh (Patay na Patay Sa’yo)” & “Patay Gutom (Dead Hungry)”

Student Shorts: “Miss Intrams” & “Pulis Dunggab”

PANALO SA INTERNATIONAL JURY

Full-Length: “Mono No Aware”

Student Shorts: “Alumahan”

PANALONG DIRECTOR

Full-Length: BC Amparado - “Mono No Aware”

Student Shorts: Jomarie Corro-Reyes - “Kun Hain, Bisan Diin.” &

Samantha Palaje - “Limlim”

PINAKA PANALONG MAIKLING PELIKULA (PANORAMA SECTION)

“The Other Side of Reality” - Zig Dulay

PANALONG AKTRESS

Full-Length: Xyriel Manabat - “Stuck on You”

Student Shorts: Jonalyn Mateo - “Ang Huling Banlaw ni Susan”

PANALONG CHILD PERFORMER

Full-Length: Zion Cruz - “Apol of My Ai”

Student Shorts: Zoey Madison Lim - “Limlim”

PANALONG AKTOR

Full-Length: Juan Karlos Labajo - “Mono No Aware”

Student Shorts: Jay Gabriel Cañada - “The Sound of K”

PANALONG PANGALAWANG AKTRESS

Full-Length: Momoko Kobayashi - “Mono No Aware”

Student Shorts: Nour Hooshmand - “Starfish”

PANALONG PANGALAWANG AKTOR

Full-Length: Zanjoe Marudo - “Apol of My Ai”

Student Shorts: Nor Domingo - “12 Shots”

BEST ENSEMBLE

“Mono No Aware”

PANALO SA MGA MANONOOD

Full-Length: “Multwoh (Patay na Patay Sa’yo)”

Student Shorts: “Ang Huling Banlaw ni Susan”

PANALONG KWENTO

Full-Length: Carl Joseph E. Papa, Yvonne Garcia - “Patay Gutom”

Student Shorts: Jomarie Corro-Reyes, William Roberts - “Kun Hain, Bisan Diin.”

PANALO SA CINEMATOGRAPHY

Full-Length: TM Malones - “Mono No Aware”

Student Shorts: Geia de Vera - “Limlim”

PANALO SA PRODUCTION DESIGN

Full-Length: Rodrigo Ricio - “Multwoh (Patay na Patay Sa’yo)”

Student Shorts: Jim Flores, Minnesota Flores, Sol Samodio - “12 Shots”

PANALO SA MUSICAL SCORING

Full-Length: Emerzon Texon - “Apol of My Ai”

Student Shorts: Lenard Kent Villanueva - “Miss Intrams”

PANALO SA VISUAL EFFECTS

Full-Length: “Patay Gutom” Animation Team

Student Shorts: Junelle Bacho Tecson, Luis Martin Mañalac - “Starfish”

PANALO SA EDITING

Full-Length: Edmund Telmo - “Mono No Aware”

Student Shorts: Brian Spencer Reyes - “Kun Hain, Bisan Diin.”

PANALO SA SOUND DESIGN

Full-Length: Willie Apa Jr. - “Mono No Aware”

Student Shorts: Hannah Gagalac - “Bumtak Sara ti Nuangen”

PANALONG AWITIN

Full-Length: “Reyna ng Quezon City” by Juana - “Stuck on You”

Student Shorts: “Game Na!” by Kier Mosquito, Edlyn Icao, John Dave Brion - “Teks Battle: Shoot Pati Pato!”

PANALONG POSTER

Full-Length: Denver Balbaboco - “Patay Gutom”

Student Shorts: Keith Ian Serfino - “Alumahan” & Eidan Maninang - “Nang Matakasan ang Tagay”

PINAKAPANALONG PROMOSYON NG PELIKULA

“When Heaven Inched Towards Earth”

PANALO SA BRAND INTRUSION

Full-Length: “Multwoh (Patay na Patay Sa’yo”)

Student Shorts: “Alumahan”

Puregold CinePanalo festival chair Ivy Hayagan-Piedad spoke on the importance of the occasion. “Each year, we gather to honor the brave artistry, and passion of Filipino filmmakers who continue to make a statement in Philippine cinema,” she said. “We proudly celebrate their achievements and we will continue to push this new voice and new perspective that move, inspire, and resonate with our panalo cinema audience.”

The Puregold CinePanalo continues to run until October 4 at Gateway Cineplex 18, TriNoma, Fairview Terraces, Ayala Malls Feliz, Ayala Malls Circuit, Ayala Malls Manila Bay and Market! Market!

Regular tickets are priced at ₱250, while PWDs, senior citizens, students, national athletes, and Aling Puring and Puregold Perks cardholders can purchase discounted ₱200 tickets.

A ₱2,000 festival pass provides access to all seven full-length films and four sets featuring the festival’s 19 student shorts. Festival passes are available at Gateway Cineplex 18 and TriNoma.

The Puregold CinePanalo Film Festival 2026 is supported by Alaska, Angel, Argentina, Ariel, Bingo, Birch Tree Fortified, Bear Brand, C2, Century Tuna, Champion, Chuckie, Coca-Cola, Colgate, Creamsilk, Datu Puti, Downy, GoodNom Fresh, Great Taste, Del Monte, Jack’N Jill, Knorr, Lucky Me!, Maggi, Magnolia Real Mayonnaise, Milo, Monde, MY San, Nestea, Nissin, Nivea, Palmolive Naturals, Pantene, Purefoods, Rebisco, Royal, Safeguard, Sprite, Surf, Wilkins and Zonrox.

Jollibee and DreamWorks team up for global ‘Forgotten Island’ campaign celebrating friendship and Filipino culture

2026-09-27T16:19:36.195+08:00

Jollibee and DreamWorks Animation are teaming up for a global partnership tied to the worldwide theatrical release of Forgotten Island, a new original animated feature that celebrates friendship, family, and Filipino-inspired storytelling.

The collaboration brings together DreamWorks, the studio behind globally recognized films including Shrek, How to Train Your Dragon, and The Wild Robot, and Jollibee, the beloved Filipino restaurant brand that makes your favorite Chickenoy, Yumburger, Jolly Spaghetti and Burger Steak.

The partnership also brings together shared themes of friendship and togetherness. Forgotten Island draws inspiration from Filipino mythology and stories passed down through Filipino families, while Jollibee has long brought people together through shared meals and everyday moments of joy. In the Philippines, the collaboration offers fans an opportunity to experience the film’s themes and Filipino cultural elements through Jollibee.

At the heart of Forgotten Island, from the filmmakers of Puss in Boots: The Last Wish, are lifelong best friends Jo and Raissa, voiced by Grammy and Academy Award winner H.E.R. and Filipino actress Liza Soberano. The story follows the two friends as they discover a mysterious portal leading to Nakali, a magical island inhabited by mythical creatures inspired by stories from their Filipino families.

Their adventure takes a turn when they discover that returning home comes at the cost of losing their memories of each other. Joined by a group of allies, Jo and Raissa must navigate the challenges of Nakali while finding a way to preserve their friendship.

The film features an international voice cast that includes Dave Franco, Lea Salonga, Jenny Slate, Manny Jacinto, Dolly de Leon, Jo Koy, and Ronny Chieng, bringing together global talent and Filipino voices in a story rooted in Filipino-inspired mythology.

“At Jollibee, we've always believed that some of life's best memories are made around the dining table. Forgotten Island is a beautiful and moving story that reminds us of the power and importance of friendship, something that has always been at the heart of our brand,” said Dorothy Ching, vice president for marketing of Jollibee Philippines. “Through this partnership with DreamWorks, we're excited to give Filipinos another meaningful way to celebrate friendship, create lasting memories, and share the joy of eating together.”

To bring the partnership closer to Filipino fans, Jollibee Philippines will introduce the limited-time Forgotten Island Adventure Bundle launching September 16 in Metro Manila and September 23 in all other regions, available until October 31 at participating stores nationwide.

The Adventure Bundle includes Jollibee's 1-pc. Chickenjoy with rice and Pineapple Quencher, the new Peach Mango Pie à la Mode with Vanilla Soft Serve, Jollibee's Peach Mango Pie with Chocolate Sauce, and an exclusive Forgotten Island Friendship Charm Bracelet. The bundle is priced at ₱389.

Inspired by the film, the exclusive Friendship Charm Bracelet serves as a collectible that fans can take home as a memento of the partnership and the friendships celebrated in Forgotten Island.

The Forgotten Island Adventure Bundle will be available through dine-in, takeout, and drive-thru, while supplies last.

Forgotten Island, distributed by Universal Pictures, opens in Philippine cinemas on September 23, 2026.

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About Jollibee

Jollibee is a global restaurant brand best known for its world-famous Chickenjoy fried chicken. It was voted No. 1 Best Fast Food Fried Chicken in the U.S. in USA TODAY's 10Best Readers' Choice Awards for three consecutive years and garnered multiple acclaims in various markets. It is the #1 QSR in the Philippines, Vietnam, and Brunei. Guided by its purpose to serve great-tasting food and bring the joy of eating to everyone, Jollibee continues to bring people together through joyful dining experiences across more than 1,800 stores in 16 countries. Jollibee is the flagship brand of Jollibee Group, one of the fastest-growing restaurant companies in the world.

About DreamWorks Animation’s Forgotten Island

Your best friendship is worth fighting for.

DreamWorks Animation, the studio that brought you unforgettable bonds between a boy and a dragon in How to Train Your Dragon, an ogre and a donkey in Shrek, and a robot and a gosling in The Wild Robot, now welcomes a dazzling and emotional story about two lifelong best friends who must come together before they drift apart in Forgotten Island.

The new original film is written and directed by Academy Award® nominee Joel Crawford and Januel Mercado and is produced by Academy Award® nominee Mark Swift, the filmmaking team behind Puss in Boots: The Last Wish.

Grammy and Academy Award® winning supernova H.E.R. and Liza Soberano (Lisa Frankenstein, Alone/Together) star as high school graduates Jo and Raissa, who have been best friends since grade school but are now about to embark on separate life paths.

While celebrating their last night together, Jo and Raissa stumble upon a mysterious portal that transports them to the fantastical island of Nakali, packed with magical and mythological creatures they grew up hearing stories about from their Filipino families.

Some of these figures will become friends, some foes. Joined by well-meaning-but- hapless weredog Raww (Dave Franco) and a small-but-mighty pack of pals, Jo and Raissa must face The Dreaded Manananggal (Tony winning icon Lea Salonga), the most feared creature on the island. When they discover that the memories of their entire friendship are the price for returning home, Jo and Raissa will race to find a way to leave the island before they forget each other forever.

The film’s all-star voice cast also includes Emmy nominee Jenny Slate (Marcel the Shell with Shoes On, Dying for Sex), Manny Jacinto (The Good Place, Top Gun: Maverick), BAFTA nominee Dolly de Leon (Triangle of Sadness, Ghostlight), global comedy superstar Jo Koy (Haunted Mansion, Jo Koy: Live from Brooklyn) and Emmy winner Ronny Chieng (The Daily Show, M3GAN).

DreamWorks Animation’s Forgotten Island is distributed by Universal Pictures.

About DreamWorks Animation

DreamWorks Animation, a division of the Universal Filmed Entertainment Group, within NBCUniversal, a subsidiary of Comcast Corporation, is a global family entertainment company with feature film and television brands. DreamWorks' feature heritage includes many of the world’s most acclaimed films and beloved franchises, including Shrek, Puss in Boots, Kung Fu Panda, How to Train Your Dragon, Trolls, The Boss Baby, Madagascar, The Bad Guys, Gabby’s Dollhouse and The Wild Robot. Collectively, these theatrical film properties have grossed more than $17 billion worldwide. DreamWorks Animation’s television studio is one of the world’s leading producers of high-quality, animated family programming, reaching consumers in more than 190 countries with a diverse array of original streaming series and films. The company’s deep portfolio of intellectual property is supported by a robust, worldwide licensing and consumer products practice, as well as award-winning brand experiences through Universal Destinations & Experiences theme parks, live entertainment and more.

About Universal Pictures

Universal Pictures is a division of Universal Studios (www.universalstudios.com). Universal Studios is part of NBCUniversal. NBCUniversal is one of the world’s leading media and entertainment companies in the development, production and marketing of entertainment, news and information to a global audience. NBCUniversal owns and operates a valuable portfolio of news and entertainment networks, a premier motion picture company, significant television production operations, a leading television stations group and world-renowned theme parks. NBCUniversal is a subsidiary of Comcast Corporation.

Veterans face rising stars in fiercely contested Puregold CinePanalo acting awards

2026-09-27T16:12:59.103+08:00

From acclaimed veterans to mainstream stars and fearless newcomers, some of Philippine cinema’s most exciting performers are going head-to-head for Puregold CinePanalo’s top acting prizes.

There will be no easy wins at this year’s Puregold CinePanalo Film Festival.

Acclaimed veterans, established stars and a new generation of performers are going head-to-head in what is shaping up to be one of the festival’s fiercest acting races yet.

During a livestream on the official Puregold CinePanalo Facebook page, festival director Chris Cahilig announced the actors and actresses nominated for the festival’s top performance prizes.

The nominations set up several intriguing battles ahead of the September 30 awards night, with seasoned actors competing against younger performers and emerging talents making their presence felt alongside some of Philippine cinema’s most recognizable names.

Nowhere is the competition more crowded than in the full-length Panalong Aktor category.

Award-winning actor John Arcilla earned a nomination for “Beast,” facing Joross Gamboa for “Wantawsan”; Ian Pangilinan and Khalil Ramos for “Patay Gutom”; Joao Constancia for “Multwoh (Patay na Patay Sa’yo)”; and Perry Dizon and Juan Karlos Labajo for “Mono No Aware.”

The Panalong Aktres race, meanwhile, pits Xyriel Manabat of “Stuck on You” against Sassa Gurl of “Multwoh (Patay na Patay Sa’yo),” setting up a head-to-head battle between two performers coming from markedly different career paths.

The supporting categories are just as competitive, with Rita Daniela, Rochelle Pangilinan, Agot Isidro and Momoko Kobayashi competing for Panalong Pangalawang Aktres, while Paolo O’Hara, Roger Naldo and Zanjoe Marudo are up for Panalong Pangalawang Aktor.

The student shorts competition brings another formidable field, including veteran Soliman Cruz alongside emerging actors from the festival’s 19 student films.

The official acting nominees are:

FULL-LENGTH CATEGORY

PANALONG AKTRES

Xyriel Manabat — “Stuck on You”

Sassa Gurl — “Multwoh (Patay na Patay Sa’yo)”

PANALONG AKTOR

Joross Gamboa — “Wantawsan”

John Arcilla — “Beast”

Ian Pangilinan — “Patay Gutom”

Khalil Ramos — “Patay Gutom”

Joao Constancia — “Multwoh (Patay na Patay Sa’yo)”

Perry Dizon — “Mono No Aware”

Juan Karlos Labajo — “Mono No Aware”

PANALONG CHILD PERFORMER

Zion Cruz — “Wantawsan”

Ruslan Jacob — “Beast”

Zion Cruz — “Apol of My Ai”

PANALONG PANGALAWANG AKTRES

Rita Daniela — “Wantawsan”

Rochelle Pangilinan — “Apol of My Ai”

Agot Isidro — “Patay Gutom”

Momoko Kobayashi — “Mono No Aware”

PANALONG PANGALAWANG AKTOR

Paolo O’Hara — “Mono No Aware”

Roger Naldo — “Stuck on You”

Zanjoe Marudo — “Apol of My Ai”

STUDENT SHORTS CATEGORY

PANALONG AKTRES

Pau Baluyan — “Kun Hain, Bisan Diin.”

Mariella Cuerpo — “Miss Intrams”

Jonalyn Mateo — “Ang Huling Banlaw ni Susan”

Belle Francisco — “Bumtak Sara ti Nuangen”

Kyrie Samodio — “12 Shots”

PANALONG AKTOR

Soliman Cruz — “Nakabinbin”

Arjhay Mangulabnan — “No Mad Is an Island”

Jay Gabriel Cañada — “The Sound of K”

VR Relosa — “Starfish”

André Miguel — “When Heaven Inched Towards Earth”

Chino Alfonso — “Nang Matakasan ang Tagay”

PANALONG CHILD PERFORMER

Van Jordan Gacayan — “Pulis Dunggab”

Don Rishmond Cerbito — “Alumahan”

Zoey Madison Lim — “Limlim”

Kenneth Mendoza — “Teks Battle: Shoot Pati Pato!”

PANALONG PANGALAWANG AKTRES

Nour Hooshmand — “Starfish”

Ma. Christina Simon — “Alumahan”

Angela Salga — “Limlim”

Karla Pambid — “12 Shots”

Mika Hamajo — “Miss Intrams”

Diana Palma — “Miss Intrams”

PANALONG PANGALAWANG AKTOR

Jeremy Mayores — “Alumahan”

Nor Domingo — “12 Shots”

Elj Seth Tababa — “Pulis Dunggab”

Kaleb Ong — “When Heaven Inched Towards Earth”

Alfredo Montano — “Bumtak Sara ti Nuangen”

Vic Romano — “No Mad Is an Island”

The winners will be revealed at the Puregold CinePanalo Awards Night on September 30 at Gateway Cineplex 18.

The 2026 Puregold CinePanalo Film Festival runs until October 4 at Gateway Cineplex 18, TriNoma, Fairview Terraces, Ayala Malls Feliz, Ayala Malls Circuit, Ayala Malls Manila Bay and Market! Market!

Regular tickets are priced at ₱250, while PWDs, senior citizens, students, national athletes, and Aling Puring and Puregold Perks cardholders can purchase discounted ₱200 tickets.

A ₱2,000 festival pass provides access to all seven full-length films and four sets featuring the festival’s 19 student shorts. Festival passes are available at Gateway Cineplex 18 and TriNoma.

The Puregold CinePanalo Film Festival 2026 is sponsored by Alaska, Angel, Argentina, Ariel, Bingo, Birch Tree Fortified, Bear Brand, C2, Century Tuna, Champion, Chuckie, Coca-Cola, Colgate, Cream Silk, Datu Puti, Downy, GoodNom Fresh, Great Taste, Del Monte, Jack 'N Jill, Knorr, Lucky Me!, Maggi, Magnolia Real Mayonnaise, Milo, Monde, MY San, Nestea, Nissin, Nivea, Palmolive Naturals, Pantene, Purefoods, Rebisco, Royal, Safeguard, Sprite, Surf, Wilkins, and Zonrox.

Heavyweights vs. Wild Cards: Puregold CinePanalo 2026’s Best Actor Race Heats Up

2026-09-22T23:29:10.807+08:00

The gloves are off. Puregold CinePanalo 2026 is looping in a Venice Best Actor winner, a defending Panalong Aktor champion, acclaimed character actors, rising stars, and hungry newcomers all vying for the festival’s most hotly contested acting award yet. Seasoned actor John Arcilla looks formidable on paper, but Khalil Ramos has a crown to defend—and Juan Karlos Labajo, Joross Gamboa, Ian Pangilinan, Joao Constancia, and River Joseph have roles that could rattle the competition.

Previous CinePanalo editions have even produced ties. Not a good time to feel smug.

JOHN ARCILLA: THE MAN TO BEAT?

A Volpi Cup winner at the Venice International Film Festival, Arcilla enters “Beast” with the most intimidating résumé in the field. But Lolo Omeng is far removed from the masterful characters he is associated with.

Playing a farmer traveling to Manila with his carabao Pepe, Arcilla must rely on warmth, vulnerability and restraint. Trophies line a shelf but there’s room for more. Could Panalong Aktor be next?

KHALIL RAMOS AND IAN PANGILINAN: A CHAMPION UNDER ATTACK

Khalil Ramos is no stranger to triumph after sharing Panalong Aktor in 2025 for “Olsen’s Day.” Now he’s back to defend his crown in “Patay Gutom.”

As Art, he encounters Tristan, played by Ian Pangilinan, after consuming an offering intended for a ghost. What follows is a supernatural relationship that straddles the realms of life and death.

Ramos could be a back-to-back winner, but his own co-star may stand in his way. Pangilinan has the dual challenges of starring and co-directing the film with Carl Joseph E. Papa.

JUAN KARLOS: READY FOR A BREAKTHROUGH?

In BC Amparado’s “Mono No Aware,” Juan Karlos Labajo plays Ichi, a Filipino kodokushi cleaner in Japan who develops an unexpected bond with an elderly widower nearing death.

After earning a Gawad Urian Best Supporting Actor nomination for “Blue Room,” Labajo may yet steer this story of loneliness, grief, and mortality on his way from singer-actor to serious Best Actor.

JOROSS GAMBOA: NEVER UNDERESTIMATE COMEDY

In Joseph Abello’s “Wantawsan,” Gamboa plays Chito, a cash-strapped father whose ₱1,000 from the mayor becomes the center of an increasingly complicated journey.

Gamboa has both fine comic timing and an instinct for drama. With a Balanghai Best Supporting Actor win and several major acting nominations behind him, he could be the challenger hiding in plain sight.

JOAO CONSTANCIA AND RIVER JOSEPH: THE WILD CARDS

Joao Constancia could spring a surprise in Rodina Singh’s “Multwoh (Patay na Patay sa’yo),” a supernatural love story about feelings that survive death. As the lead character opposite Sassa Gurl, Constancia’s role projects romance, vulnerability, and emotional weight.

Then there is River Joseph.

Joseph plays Max in Mikko Baldoza’s “Stuck on You,” a dark romantic comedy involving a heartbroken manicurista, a hitman’s job, and a deadly conspiracy. Alongside the multi-awarded Xyriel Manabat, newbie Joseph could be the race’s biggest spoiler yet.

AND THEN THERE’S ZION CRUZ

Young Zion Cruz stars with Zanjoe Marudo in Thop Nazareno’s “Apol of My Ai.” He will compete for Panalong Child Performer rather than Panalong Aktor, but his central role as Poli makes him a contender to watch.

WHO SURVIVES THIS ACTING SHOWDOWN?

Arcilla has widespread prestige. Ramos wears the crown. Gamboa touts experience. Juan Karlos has momentum. Pangilinan is a multi-tasker. Constancia and Joseph have everything to prove.

On paper, favorites abound. Once the lights go off, résumés mean nothing.

The 2026 Puregold CinePanalo Film Festival runs from September 23 to October 4 at Gateway Cineplex 18, TriNoma, Fairview Terraces, Ayala Malls Feliz, Ayala Malls Circuit, Ayala Malls Manila Bay and Market! Market!

Regular tickets are priced at ₱250, while discounted tickets cost ₱200 for PWDs, senior citizens, students, national athletes, and Aling Puring and Perks cardholders.

For moviegoers who want the full CinePanalo experience, a ₱2,000 festival pass allows audiences to watch all seven full-length films and 19 student short films.

Festival passes will be available starting September 22 at Gateway Cineplex 18, and from September 23 onwards at Gateway Cineplex 18 and TriNoma.

Puregold Hakot Relay draws 4,000 runners in Cavite, takes it to the next level with epic 8K challenge

2026-09-21T11:16:47.352+08:00

Puregold’s “hakot” legacy hit a whole new stride in Cavite as the Hakot Relay South Luzon leg transformed Vermosa Sports Hub in Imus into an adrenaline-charged showcase for speed, grit, and panalo. More than 4,000 runners that showed up had their game face on as they competed, enjoyed the camaraderie, and joined the signature “hakot” moments of the race.

Around 500 runners took on the full 8 kilometers, proving that Puregold Hakot Relay is also about pushing one’s limits and crossing the finish line stronger than ever.

The rest competed in the event’s signature Hakot Relay, where runners formed teams and raced through the course while collecting grocery items along the way.

Therein lay the difference: Hakot Relay was a team event, while the new 8K was an individual race.

In the relay, teammates had to strategize and work together as they raced to collect groceries before reaching the finish line. In the 8K Individual Challenge, runners tackled the longer distance entirely on their own.

“We wanted to offer runners a fresh and enjoyable way to challenge themselves, with the ‘hakot’ mechanic adding a playful and uniquely Puregold twist to the race. Being part of the running community is meaningful to us, and it is a privilege for Puregold to bring people together for a shared panalo experience.” said Ivy Hayagan-Piedad, Puregold Senior Marketing Manager.

Participants began with a pre-race warm-up before heading to the starting line and completing their respective courses within prescribed cut-off times.

After crossing the finish line, runners collected their race-day rewards and visited sampling booths of participating brands. Sponsor-led stage activities and an awarding ceremony capped the event.

Participants in the team Hakot Relay went home with a Grocery Sling Bag and a Finisher’s Grocery Bag, but a ‘surprise’ awaited the solo 8K finishers at the end of the line: the chance to roll home their loot in a finisher’s grocery cart wagon.

“We’re always looking for ways to level up the Hakot Relay and give Filipinos something new to look forward to,” Piedad said. “This year, this meant introducing our first-ever 8K challenge and bringing the experience to an even bigger scale.”

With more than 4,000 runners joining either as teams or solo competitors, the South Luzon leg expanded the Hakot experience while keeping its coveted reward intact: you race to the finish line—and go home with groceries, too.

For updates, subscribe to the Puregold Channel on YouTube, like @puregold.shopping on Facebook, and follow @puregold_ph on Instagram and X and @puregoldph on TikTok.

Philippine cinema’s brightest unveil latest works at Puregold CinePanalo Film Festival mediacon

2026-09-18T18:54:03.824+08:00

The Puregold CinePanalo Film Festival 2026 recently presented the 26 participating original films and their extraordinarily talented makers at a lively media conference held at Quantum Skyview in Gateway Mall 2, Araneta City.

Alongside seasoned directors and actors joining this year’s filmfest are stoked-up aspirants and brave auteurs seeking to make a name in the industry through a diverse mix of movie genres.

Hosted by TV personality Migs Almendras, the Puregold CinePanalo Film Festival mediacon served to bring excited festival participants within reach of their multi-generation audience. On stage, the artists spoke with passion about their projects while providing attendees with glimpses into this year’s films.

In attendance for the coming-of-age film “Apol of my Ai” were director Thop Nazareno as well as actors Zion Cruz and Rochelle Pangilinan.

Representing the fantastical “Beast” was producer Meg Bryan Bermudez, together with the film’s supporting cast of Candy Pangilinan, Karl Medina, Ruslan Jacob, and Dax Alejandro.

The quiet and moving drama “Mono No Aware” was represented at the event by director BC Amparado, producer Patricia Salic, as well as lead actor Juan Karlos Labajo.

The supernatural and proudly queer “Multwoh (Patay na Patay Sa’yo)” had director Rodina Singh in attendance alongside actors Sassa Gurl, Joao Constancia, Phi Palmos, Gaia Poly, and Inah Evans.

The otherworldly love story “Patay Gutom” had actors Khalil Ramos, Cris Villanueva, and Alwyn Uytingco joining co-directors Carl Joseph Papa and Ian Pangilinan.

The romantic comedy with a deadly twist “Stuck on You” saw Mikko Baldoza take the stage with lead stars Xyriel Manabat and River Joseph.

And last but not least, director Joseph Abello appeared to present “Wantawsan,” his ‘slice of life’ comedy with a twist of political dilemma.

Also in attendance for the event were the nineteen filmmakers participating in this year’s student shorts category. Hailing from all over the country, this new generation of cinematic voices are raring to leave a mark at this year’s upcoming festival.

“Every film in this year’s CinePanalo carries the passion of its creators,” says Ivy-Hayagan Piedad, festival chair of Puregold CinePanalo. “Giving these stories a platform where audiences can experience and celebrate them is our way of supporting Filipino artistry and contributing to the continued growth of Philippine cinema.”

PUREGOLD CINEPANALO FULL-LENGTH CATEGORY

“Apol of My Ai”

Director: Thop Nazareno

Starring: Zanjoe Marudo, Zion Cruz, and Rochelle Pangilinan

Logline: Bata lang si Apol pero binata na ang tingin niya sa kaniyang sarili. Masusubok ang kaniyang pagbibinata nang ma-inlove siya sa kaniyang choir teacher, at nang gumawa ang kaniyang tatay Poli ng isang desisyon na maglalayo sa kanilang loob. Kaya ba silang hilumin at muling paglapitin ng musika?

“Beast”

Director: Lawrence Fajardo

Starring: John Arcilla

Logline: After a final harvest forced upon him by the landlord, a farmer and his loyal carabao embark on a magical road trip to Manila, chasing the ghost of a niece the years stole from him.

“Mono No Aware”

Director: BC Amparado

Starring: Juan Karlos Labajo and Perry Dizon

Logline: In a quiet apartment in Japan, a Filipino kodokushi cleaner meets an elderly widower who asks him for one final favor before he dies. What begins as a promise becomes a quiet story of grief, family, and accepting life's impermanence.

“Multwoh (Patay Na Patay Sa’yo)”

Director: Rodina Singh

Starring: Sassa Gurl and Joao Constancia

Logline: When a college queer dies suddenly in their dorm, they return as a ghost—not to seek revenge, but to say the one thing they never found the courage to say in life: “I love you.” A haunting, hilarious, and tender story about fear, desire, and the kind of love that refuses to die.

“Patay Gutom”

Directors: Carl Papa and Ian Pangilinan

Starring: Khalil Ramos, Ian Pangilinan, Agot Isidro, and Cris Villanueva

Logline: The story follows a grumpy shut-in whose third eye is accidentally opened after eating an offering meant for a charming but lonely ghost. Now bound together, they discover family secrets, shared heartaches, and a love that blurs the line between life and the afterlife.

“Stuck on You”

Director: Mikko Baldoza

Starring: Xyriel Manabat and River Joseph

Logline: A heartbroken manicurista accidentally takes on a hitman’s job, leading her to a deadly conspiracy where she must choose between saving her family or killing the man of her dreams.

“Wantawsan”

Director: Joseph Abello

Starring: Joross Gamboa, Rita Daniela, and Zion Cruz

Logline: A cash-strapped father receives money from the newly elected mayor he supported, but when he sets out to buy food for his son’s birthday that day, he’s thrust into a comical adventure that tests his wit and his values.

PUREGOLD CINEPANALO STUDENT SHORTS CATEGORY

SET A

“Starfish”

Director: John Clite Apolinar

Starring: VR Relosa, Nour Hooshmand, Jake Ulan, Floyd Tena, and Dads Valencia

Logline: Forced to return to his provincial hometown, a male sex worker confronts his estranged father, sister, and a town where oppression wears a more familiar face.

“Kun Hain, Bisan Diin. (Anywhere and Everywhere)”

Director: Jomarie Reyes

Starring: Pau Baluyan, Carla Zarcal, and Anton Nolasco

Logline: A young lawyer returns to Samar to look for her estranged activist mother before her wedding.

“Kanibal”

Director: Michael Baylon

Starring: Rowen Jean Ledesma, Roselle Lao, and Ma. Lourdes Maculada

Logline: Sa palengkeng hindi maiwasan ang pagbabago, kasabay nito na magbabago ang paniniwala at katawan ni Lea.

“Sa Mga Nagdaan at Lumipas”

Director: Ezaldea Carla Fernandez

Starring: Darelle Tiu, Aly Torres, and Karla Dipasupil

Logline: Ella, a queer archivist in mourning, reminisced about her lover by preserving a historical video documenting the first Pride March in the Philippines in 1994, in which they are both featured.

“Limlim”

Director: Samantha Beatriz Acoja Palaje

Starring: Zoey Madison Presentacion Lim and Angela Salga

Logline: A ten-year-old girl and her mother move into seclusion at an old chicken farm, where they are forced to confront their grief while starting a new life.

SET B

“Alumahan”

Director: Christian Melvin M. Arejola

Starring: Don Rishmond Cerbito, Zoey Madison Lim, and Jeremy Mayores

Logline: In a small provincial fishing town, 13-year-old Unyok, a grieving fish port helper bullied by his peers, seeks to belong in a violent youth gang and faces a brutal initiation rite.

“When Heaven Inched Towards Earth”

Director: Vinh Marco

Starring: André Miguel and Kaleb Ong

Logline: In a Catholic high school in Bulacan, a farm boy’s bond with a sacristan forces him to grapple with faith, shame, and the space between heaven and earth.

“No Mad is an Island”

Director: Carl Geronimo

Cast: Arjhay Mangulabnan and Vic Romano

Logline: In a vibrant fishing town, Matmat dreams of dancing like a fish, yet the world keeps casting nets around him.

“Tingi”

Director: Rowan De Aro

Starring: Jero Andrey Marcelino and Evangeline Argete Gigante

Logline: Inside a neighborhood sari-sari store where every transaction tells a story, a graduating student quietly saves every coin for college until an unexpected turn challenges the future he has carefully built.

“Ang Huling Banlaw ni Susan”

Director: Hezekiah M. Estorque

Starring: Jonalyn Mateo, Ian Laczi, Chayl Flores, and Jeffrey James

Logline: A Filipina labandera’s vivid fantasies slowly take over her reality, exposing the hidden cost of surviving in a broken system.

SET C

“Pulis Dunggab”

Director: Maxine Dela Bajan

Starring: Van Jordan Gacayan, Elj Seth Tababa, and Richel Ann Basiga

Logline: While playing his favorite game of Pulis Dunggab, 9-year-old Dongkoy stumbles into an encounter that transforms childhood make-believe into something all too real.

“The Sound of K”

Director: Jay Gabriel A. Cañada

Starring: Jay Gabriel A. Cañada

Logline: A young boy burdened by the fear of speaking discovers that finding his voice may require confronting the very sound he’s spent his life avoiding.

“Nakabinbin”

Director: Carlo Gula

Starring: Soliman V. Cruz

Logline: A widowed father must secure a death certificate to bury his daughter, only to learn that without proof she was ever born, the law leaves him no choice but to break it.

“Nang Matakasan ang Tagay”

Director: Giancarlo Santiago

Starring: Chino Alfonso and Jovic Gabriel Cardano

Logline: On the eve of his departure, a seaman drifts between a farewell drinking session with his friends and quiet moments with his son, until the tension between machismo and tenderness pushes him toward a reckoning he can no longer postpone.

SET D

“Teks Battle: Shoot Pati Pato!”

Director: John Russel Capule

Starring: Trisha Nicole Corpus, Kenneth Mendoza, Rhandylle Marius Obra, and Samantha Gleo

Logline: In a small barangay where a children’s game of teks reflects real power, Maya challenges Rod, the reigning champion turned tyrant, in a teks battle that could change the fate of their community.

“Kapag Tapos na ang Umpukan”

Director: Justine Lee Estinor

Starring: Oz Kenshin Rodas

Logline: A young man trapped between family obligation and personal ambition finds himself at a crossroads when the rituals of lambanog-making and a night of celebration force him to confront the courage he has long been stalling.

“12 Shots”

Director: Minnesota Flores

Starring: Nor Domingo, Kyrie Samodio, and Ethan King

Logline: In a dying Manila photo studio, a teenage apprentice inherits her mentor’s vintage camera and his penchant for the past—until a debt turns deadly, and the only mercy left is to walk the hours back to where it began.

“Bumtak Sara ti Nuangen (The Carabao’s Horns Have Cracked)”

Director: Lloyd Pereira

Starring: Belle Francisco and Riya Miranda

Logline: A young woman determined to find her mother is about to become their town’s first OFW, sending the townsfolk into a frenzy of over-the-top reactions.

“Miss Intrams”

Director: Henri Marie C. Belimac

Starring: Mariella Cuerpo, Mika Hamajo, and Diana Palma

Logline: A queer transmasc college student enters the campus Miss Intramurals pageant not to win, but to understand: is this who she is? Or is this the farewell to who she was?

The Puregold CinePanalo Film Festival runs from September 23 to October 4 at Gateway Cineplex 18, TriNoma, Fairview Terraces, Ayala Malls Feliz, Ayala Malls Circuit, Ayala Malls Manila Bay and Market! Market!

Tickets are priced at ₱250 regular and ₱200 discounted, while a ₱2,000 festival pass gives moviegoers a way to take on the entire lineup. PWDs, senior citizens, students, national athletes and Aling Puring and Perks cardholders qualify for discounted tickets.

Festival passes will be available at the Gateway Cineplex 18 beginning September 22, and also TriNoma starting September 23.

Familiar and Fresh: How URC Continues to Surprise Filipinos After 70 Years

2026-09-15T22:49:13.911+08:00

Some favourites never go out of style—and they continue to delight in new ways. For 70 years, Universal Robina Corporation (URC) has been a constant companion in Filipino households through quality and well-loved brands such as Jack ‘n Jill Piattos, Maxx, Cloud 9, Cream-O, C2 Cool and Clean, and Great Taste, among others. Staying true to its purpose of delighting everyone with good food choices, URC constantly evolves alongside the tastes and lifestyles of consumers.

Today, the company continues to excite generations of consumers by introducing fresh flavours, new formats, and exciting product experiences that prove innovation can come from the brands Filipinos already know and love.

Here’s how some of URC’s popular brands are continuously evolving to excite and delight everyone:

The iconic tasty hexagon snack keeps offering exciting flavours

As a staple in daily snacking moments of Pinoys, Piattos is widely loved for its signature hexagon shape, satisfying crunch, and classic flavors such as Cheese, Sour Cream & Onion, Roadhouse Barbeque, Nacho Pizza, Roast Beef and Spicy Cheese. To excite today’s adventurous palates and satisfy evolving snack cravings, the brand continues to introduce more flavor options—from limited-edition creations like Beef Bulgogi and Truffle Cream, to exciting flavor combinations like its latest Cheddar & Sour Cream variant.

Alongside Piattos, other Jack 'n Jill favorites—including Nova, Mang Juan, and VCut—as well as classics like Chippy and Chiz Curls, continue to roll out exciting new flavor profiles, giving Filipinos even more reasons to look forward to snack time.

From sandwich cookie to full chocolate experience

Cream-O has long been the go-to treat for chocolate lovers, but URC has reimagined the brand to go way beyond the traditional cookie format. To satisfy modern cravings for premium and indulgent textures, the brand has expanded into an entire ecosystem, featuring Cream-O Cake Bar, Cream-O Cakewich, and Cream-O Premium. Its newest is the Cream-O Dark Choco, an indulgent cookie sandwich that offers a rich and bold chocolate experience.

The spirit of variety extends across URC’s biscuit favourites with Dewberry, Presto, and Magic Crackers, continuously adapting their formats to fit every kind of modern snack craving.

Reimagining the chocolate enjoyment with a new crunch

Known for its signature combination of nougat, caramel and peanuts, URC’s Cloud 9 chocolate has been a go-to treat for several chocolate lovers. The brand has been introducing new ways to satisfy sweet cravings by offering products like the new Cloud 9 Crunchies that bring a fun and crispy texture to a familiar favourite.

Alongside Cloud 9, other fun treats like Nips chocolate introduce vibrant flavors and formats, proving that chocolate moments can make any day a little sweeter.

Fruity freshness, now with a chewy twist

Maxx has always been a pocket essential for on-the-go freshness. Recognizing a growing consumer preference for playful, chewy textures, URC expanded its candy lineup with Maxx Chews. This chewy menthol candy comes in a convenient, value-packed three-piece stick that is tailor-made for the fast-paced routines of modern commuters and professionals.

Together with URC’s other candy favourites like XO, Dynamite and Lush, Maxx offers something for every candy craving and every moment that calls for a refreshing treat.

Offering refreshing tea favorites, and flavor innovations

As the pioneer of ready-to-drink green tea in the Philippines, C2 Cool and Clean introduced a refreshing tea experience to Filipinos. Alongside its Classic Green Tea, Apple, and Lemon variants, C2 continues to evolve its product lineup, introducing flavor innovations such as Raspberry, Dalandan and Peach. Its latest flavor, C2 Freeze Melon, brings an innovative twist on fruity tea with a delicious melon flavor and a refreshing coolness that lingers in every sip.

Brewing modern coffee moments, one cup at a time

As one of the country's most chosen beverage brands (based on Kantar's Brand Footprint report), URC’s Great Taste has a history of delivering innovative products - most notably by introducing White Coffee in the Philippines.

URC continues to elevate Pinoy’s daily coffee ritual with the new Great Taste Premium roast, a coffee mix that’s designed to give everyone a delicious afternoon coffee break companion with its Tapang-Sarap blend of dark-roasted robusta coffee, palm sugar and real milk - para Balik Lakas Sigla.

Bigger, bolder flavours for instant happiness

Payless continues to redefine value-for-money meals by giving consumers MORE at a sulit price, through its delicious range of instant noodle variants and bold innovations.

Its newest Payless Chili Garlic Mami offers a flavorful twist on a Filipino comfort food favorite. Made with rich chili oil and real garlic bits, this crave-worthy meal delivers a balanced blend of Anghang-Linamnam that elevates your everyday noodle cravings. Experience the kakaibang Anghang-Sarap na Tumatatak goodness of Payless Chili Garlic, available in Beef and Chicken flavors.

Moving into modern pet care

Beyond making everyday snacking moments more enjoyable for Filipinos, URC also supports joyful moments shared by pet parents and their fur babies. Through its award-winning pet care brand, TopBreed, URC has been supporting fur parents’ journey by offering quality pet care products including dog and cat food, and other pet essentials. This 2026, TopBreed brand started expanding its portfolio from dry dog and cat food to other formats like wet and treats, also TopCare cat litter.

Always something new to discover

For 70 years, URC has grown alongside generations of Filipinos—evolving with changing tastes, lifestyles, and everyday moments. As a lifestyle companion, URC stays true to what it has always stood for: bringing quality, flavor and everyday delight to Filipino homes.

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For 70 years, Universal Robina Corporation (URC) has grown into one of the Philippines' leading food and beverage companies, with a portfolio of trusted brands enjoyed by millions of consumers locally and across international markets. Through decades of innovation and a deep understanding of evolving consumer needs, URC has built a lasting legacy of delivering quality products that enrich everyday life. Its iconic brands—including Jack 'n Jill Piattos, Cloud 9, Maxx Candy, Cream-O, Payless, C2 Cool and Clean, and Great Taste coffee—have become household names, connecting generations of Filipinos through shared moments and the simple joy of great taste. To learn more about URC, visit its website (www.urc.com.ph), Facebook page (@URCPhilippines), and TikTok account (@URCPhilippines).

What’s Really In the Bowl? Why Pet Parents Deserve More than an Ingredients List

2026-09-13T11:50:17.387+08:00

What if pet parents could feel as confident about their pets’ food as they do about the food they choose for themselves?

With shelves crowded with products promising everything from “natural” ingredients to better digestion and healthier coats, making an informed choice can feel overwhelming. According to the 2025 ADM Pet Insights Report, pet parents are looking beyond the growing front-of-pack claims and becoming more discerning about the information behind the products they choose, making ingredient visibility an increasingly important part of premium pet nutrition.

“True transparency goes beyond simply listing ingredients. Pet parents are increasingly interested in understanding where those ingredients come from, how they are sourced, and the standards behind the food they give their pets,” said Romy Sia, Managing Director of Bow & Wow Philippines. “The more information pet parents have, the better they can make choices that are right for their pets and aligned with their values.”

What Real Transparency Looks Like

For Open Farm founders Jacqueline Prehogan and Isaac Langleben, the journey began after rescuing their first pugs, Maddie and Bella, and struggling to find pet food that met their standards for nutrition, animal welfare, sustainability, and transparency. This led them to build Open Farm around three core commitments: premium nutrition, animal welfare, and sustainability.

Today, Open Farm brings these commitments to life through every aspect of its products, from the ingredients it selects to the standards behind every aspect of its products, from ingredients it selects to the standards behind their sourcing and production.

Available at all Bow & Wow Stores and the Bow & Wow Online Store, Open Farm’s recipes feature ethically sourced meats as the first ingredient, alongside non-GMO fruits and vegetables, naturally occurring prebiotic fiber, and natural superfoods. Its animal proteins are also sourced according to specific welfare and sustainability standards, including pasture-raised lamb from New Zealand, crate-free pork, pasture-raised beef, and sustainably sourced, wild-caught fish.

Open Farm takes these commitments a step further through traceability, empowering pet parents to understand exactly where their ingredients come from and hold the brand accountable for delivering on its promises.

Through Open Farm’s own transparency platform, pet parents can enter the lot code found on the back of each bag to access information about where the ingredients in that specific batch came from. With this greater visibility into the supply chain, pet parents can see how the brand's standards are carried through every step of the process, from sourcing and raising ingredients to their final production.

“Pet nutrition is becoming a more holistic conversation,” Sia added. “Pet parents are looking not only at whether it meets their pets’ nutritional needs, but also at the practices behind it. Understanding sourcing, animal welfare, and sustainability gives them a fuller picture of what they are choosing for their companions.”

Making Transparency Easier for Pet Parents

For Bow & Wow, this emphasis on transparency reflects a broader commitment to helping pet parents make more informed choices. As the pet care market continues to expand, the company puts standards first when curating its portfolio, considering ingredient quality, sourcing, nutritional standards, and transparency. By bringing in brands like Open Farm that align with these values, Bow & Wow aims to give pet parents access to better options and greater visibility into what they feed their pets.

Transparency is also the heart of Bow & Wow's approach to pet care advice. Rather than simply recommending the most expensive options, its trained Pet Care Advisors work closely with pet parents to understand each pet’s individual needs and tailor recommendations based on formulation, ingredients, sourcing, and production practices, helping pet parents make informed decisions with confidence.

“Every pet is different, so choosing food should go beyond simply picking the product with the most appealing claims,” Sia concluded. “Our role is to help pet parents understand their options, ask the right questions, and find a food that fits their pet’s individual needs.”

For those who want to experience the products before committing, Bow & Wow also offers free in-store samples of Open Farm’s Wild-Caught Salmon and Homestead Turkey & Chicken Grain-Free Kibble recipes. Pet parents can also browse Bow & Wow's full Open Farm Collection online to explore recipes tailored to their pets' needs. to explore recipes tailored to their pets' needs.

Ultimately, the evolution of pet nutrition is reshaping what “premium” means. Today, pet parents increasingly want to understand the story behind the bowl—from the ingredients and how they are sourced to the standards and practices behind them.

For Open Farm, that means traceable ingredients, responsible sourcing, and animal welfare standards. For Bow & Wow, it means making better options and the information behind them more accessible. For pet parents, it means greater visibility and confidence in every choice they make for the companions they love.

Rotary District 3830 Hosts Public Image Summit with Top Communication Leaders; Highlights Storytelling, Media’s Role in Service Impact

2026-09-13T11:49:00.943+08:00

Makati City – Aug. 22, 2026 -- Rotary International District 3830 brought together more than 300 Rotarians, media and communication leaders, and partners for its first-ever Public Image Summit held Saturday at Dusit Thani Makati. Its theme, “Captain Your Story,” underscored the importance of intentional storytelling in shaping public perception and advancing Rotary’s mission of service.

Designed as a flagship learning platform for the district, the Rotary Year 2026-2027 Public Image Summit empowered participants to take charge of Rotary’s narrative by navigating their reputation, visibility, influence, and legacy in today’s dynamic multi-platform media landscape. Rotarians even brought the theme to life by dressing in nautical-themed ensembles.

While Rotary districts normally hold public image seminars throughout the Rotary year, the Summit took the program a notch higher by making it a whole-day conference with several sessions handled by different resource speakers from both the Rotary and Industry.

District 3830 Governor Jasmin “Jaz” Limon set the tone of the conference with her inspirational speech. “Grounded in our values, strengthened by fellowship, and guided by our commitment to service above self, we are called to captain our own story—leading with authenticity, credibility, and purpose so we not only keep Rotary moving, but create momentum for the next generation of Rotarians,” she said.

Sessions throughout the day reinforced the importance of consistency, authenticity, and purpose in communication—bringing together diverse perspectives on storytelling and influence and reflecting an integrated approach to public image development.

Workshops on content creation, writing, and branding equipped participants with actionable tools to improve how their clubs communicate with communities, partners, and the public. A multi-sector panel discussion further explored how purposeful storytelling can drive meaningful and measurable impact.

Distinguished guest speakers and panelists who graced the stage included GMA News producer and anchor Mariz Umali; GGC Group Asia Chairman & CEO and Rotary Club of Makati West Past President Gil G. Chua; DITO Philippines President and COO Donald Lim; ABS-CBN Creative Communication Management Head Robert Labayen; Former Presidential Communications Secretary and Past District Governor Sonny Coloma; Philstar Media Group Executive Vice President Lucien Dy Tioco; Manila Broadcasting Company Vice President for Integrated Media Vince Jaen, and Ripple8 Managing Director Bobby Vito.

Other renowned speakers who led the workshops in the afternoon were Unbox Media Group Chairman & CEO Carlo Ople; veteran multi-platform journalist Inday Espina-Varona; and District 3830 Public Image Committee Chairperson and Rotary Club of Makati San Lorenzo Past President Charlotte S. Cruz. Ripple8 Managing Partner Michelle Ople served as the event’s emcee, together with Summit Chair GJ Dy, seamlessly guiding the audience throughout the day-long program.

During her session, Public Image Committee Chair Charlotte Cruz underscored how communicating properly through the right platforms can build credibility, attract support, and create lasting influence: “Captain Your Story is really about helping Rotarians become better storytellers. We do so much meaningful work in our communities, but sometimes we don't communicate that impact as effectively as we could. Thank you to our speakers for giving us Rotarians practical tools to share what we do in ways that connect with people”, she said.

Meanwhile, District Public Image Committee Co-chair Gil G. Chua highlighted the responsibility of shaping perception: “Every Rotary project carries a story of service and hope. When we tell these stories consistently, we strengthen trust, inspire action, and expand our reach as an organization,” he said.

Aside from his morning session, Chua went back on stage for the second time in the afternoon to launch “Tayo Mismo”, a new platform where good news like those coming from his fellow Rotarians can be shared.

With a turnout exceeding 300 and strong support from both the private and public sectors, the “Captain Your Story” Public Image Summit sets a new benchmark for district-wide collaboration and capability building.

The summit was made possible through the support of Megaworld, Pag-IBIG Fund, PCSO, and PLDT as financial sponsors, alongside trade sponsors GGC Group Asia, Ripple8, Bent and Buzz, Globaltronics, Unbox, and Zen Institute.

Media partners ABS CBN, GMA, Manila Bulletin, TV5, MBC Media Group, RMN Network, 105.9 True FM, Monster RX 93.1, Tiger 22, and Tayo Mismo underscored a shared commitment with Rotary to advance community impact through meaningful storytelling.

Summit Chairperson, Rotary Club of Makati San Lorenzo Past President Gregory James “GJ” Dy, said that the message of the summit was delivered well and clear: as Rotary District 3830 continues to expand its service footprint, impact must not only be delivered—it must also be told.

“With the successful holding of Rotary District’s for Public Image Summit, we hope we are able to equip participants with the capability to become true captains of their narrative—shaping how Rotary is seen and inspiring more people to take part in creating lasting impact,” he said.

Rotary International District 3830 is one of the leading Rotary districts in the Philippines, with 100 plus Rotary clubs and more than 3,200 members across six cities — Makati, Taguig, Pateros, Parañaque, Muntinlupa, Las Piñas, and the province of Palawan.

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SPEAKERS’ PHOTOS:

All speakers and panelists

District 3830 Governor Jasmin “Jaz” Limon set the tone of the “Captain Your Story” Public Image Summit with her inspirational speech.

GMA News anchor Mariz Umali delivered an anecdote-filled keynote speech at the Rotary District 3830 Public Image Summit, captivating the audience from start to finish.

GGC Group Asia Chairman & CEO and Rotary Club of Makati West past president Gil G. Chua concluded his speech by encouraging everyone to be angels of hope.

Jollibee brings the joy of friendship to life with DreamWorks Animation’s Forgotten Island

2026-09-13T11:44:04.728+08:00

Jollibee , is marking a milestone with its global collaboration with DreamWorks Animation for the worldwide theatrical release of Forgotten Island on September 23, 2026.

At the heart of Forgotten Island are lifelong best friends Jo and Raissa, who discover a mysterious portal that transports them to Nakali, a fantastical island filled with mythical creatures inspired by stories from their Filipino families. When they discover that returning home could come at the cost of losing the memories of their friendship, Jo and Raissa must find a way to leave the island without forgetting each other.

Forgotten Island features Filipino and Filipino-American talent including Tony Award-winning Lea Salonga, global comedy star Jo Koy, Grammy and Academy Award-winning H.E.R., actress Liza Soberano, and co-writer and co-director Januel Mercado.

“Great stories and great food both have a way of bringing people together,” said David Beal, Jollibee Group global chief marketing officer and head of digital marketing. “With DreamWorks Animation’s Forgotten Island, we’re inviting friends and families to celebrate the joy of friendship—from watching the film to sharing a delicious Jollibee meal together. It is a simple expression of what Jollibee has always stood for: serving great-tasting food and bringing the joy of eating to everyone.”

The Filipino connection extends beyond the film, with Filipino girl group, who are also Jollibee endorsers, BINI contributing the song “A Parallel World” to the Forgotten Island soundtrack. The upbeat electronic-pop track, which features English and Filipino lyrics, was released on July 23.

BINI also performed the song at the Forgotten Island panel during San Diego Comic-Con in July, further connecting the group and the film with audiences around the world. The music video for “A Parallel World” also features Jollibee, showing members of BINI enjoying their favorite meals and sharing candid moments while in the United States for the song’s recording and related activities.

“At Jollibee, we value partnerships that allow us to collaborate with world-class brands and create experiences that genuinely resonate with our customers,” said Dorothy Ching, vice president for marketing of Jollibee Philippines. “Our partnership with DreamWorks is especially meaningful because Forgotten Island brings together universal themes of friendship and family with Filipino-inspired storytelling. We are proud to be part of this global collaboration and excited to bring the spirit of the film to Jollibee communities around the world.”

The Jollibee and Forgotten Island collaboration brings together global entertainment, Filipino talent and storytelling, and Jollibee’s own spirit of togetherness, extending the experience from the big screen to everyday moments shared over a meal.

More elements of the collaboration are set to be revealed, including an exclusive Jollibee offer tied to the film. Details will be announced at a later date.

DreamWorks’ Forgotten Island arrives in theaters September 23, 2026.

For more information, visit https://www.jollibee.com.ph/ or follow Jollibee’s social media channels for updates.

About Jollibee

About DreamWorks Animation’s Forgotten Island

Your best friendship is worth fighting for.

DreamWorks Animation’s Forgotten Island is distributed by Universal Pictures.

About DreamWorks Animation

About Universal Pictures

Julia Barretto and Maris Racal Are Back Fighting for What’s “MINE” with Maya

2026-09-13T11:41:54.638+08:00

Julia Barretto and Maris Racal are back, and they’re taking getting more from your money to a whole new level.

In their last Maya video, the two showed what it feels like when your savings earns interest daily. Now, they’re turning their attention to everyday spending, with a new face-off over something they both want to claim.

This time, the two go head-to-head over 1% cashback when you pay with your Maya Card, making cashback something neither of them is willing to give up. The result is an all-out, wildly entertaining showdown built around one simple idea: if there’s value to be claimed from money you’re already spending, why leave it behind?

It’s a mindset that hits especially close to home today. Filipinos want more out of their money, and we’re becoming more conscious of where it goes and what we get in return—comparing prices, waiting for sales, looking for deals, and finding ways to make everyday spending go further.

Cashback taps into that same instinct. And Julia and Maris take it to an entertaining extreme. Watch just how far they’ll go to claim their cashback here: [Embed YouTube Vid: https://youtu.be/8wUazyPfWVk]

And claiming yours is much easier. Get 1% cashback on all in-store or online purchases in the Philippines when you use your Maya Card, from your morning coffee and weekly groceries to dining out, shopping, and your latest online checkout.

Julia and Maris may be fighting for what’s “MINE,” but when your everyday spending can give you something back, there’s no reason to leave yours behind.

So however you choose to spend, make that cashback MINE with your Maya Card.

Visit maya.ph/mine and follow @makeyourmoneymaya on Facebook, Instagram, YouTube, and TikTok to stay updated. Maya Philippines, Inc. and Maya Bank, Inc. are regulated by the Bangko Sentral ng Pilipinas (www.bsp.gov.ph). Deposits are insured by PDIC up to ₱1 million per depositor.

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About Maya

Maya is the #1 Fintech Ecosystem in the Philippines, with Maya, the #1 Digital Bank, and Maya Business, the #1 Omni-Channel Payment Processor. Maya Bank is a digital bank regulated by the Bangko Sentral ng Pilipinas (BSP), with deposits insured by the Philippine Deposit Insurance Corporation (PDIC) up to ₱1 million per depositor. To learn more about Maya, check out maya.ph and mayabank.ph. Follow Maya at @makeyourmoneymaya on Facebook, Instagram, YouTube, and TikTok and @mayaofficialph on Twitter.

For more information:

Small Beginnings, Big Ambition: How Three Filipino Entrepreneurs Grew Their Negosyo with Maya Business

2026-09-13T11:40:19.821+08:00

In photo (L-R): Mohammad Hadji Mahmod, Von Bindolo, and Ma. Christine Vito

For many Filipino entrepreneurs, growing a negosyo doesn’t always begin with a big investment. Sometimes, it starts with just enough capital to restock in-demand products, expand what they can offer, or keep up with their customers.

For Ma. Christine Vito, Mohammad Hadji Mahmod, and Von Bindolo, that starting point was a Maya Advance loan of ₱10,000, ₱1,000, and ₱20,000, respectively. Each put that additional capital toward practical business needs: from inventory and everyday operations to services their customers were already looking for.

Over time, those small beginnings opened the door to bigger opportunities. By continuing to transact through Maya Business and responsibly managing their loans, all three were able to access more working capital as their businesses grew, turning their first relatively small loans into millions of pesos in Maya Advance loans utilized over time.

Christine: From a Sari-Sari Store to a Growing Grocery

For Ma. Christine Vito, becoming a business owner wasn’t always part of the plan. After completing an internship at a shipping company, where she gained experience selling dry goods, she became interested in running a business of her own.

Christine and her family eventually opened a small store in Boracay Island. When the property where it stood was sold, they relocated to Sebaste, Antique, where they started again with a sari-sari store.

During the pandemic, the store remained open to serve the community. As more customers came in for mobile load, bills payment, and cash-in and cash-out services, Christine began using Maya Business more actively, and soon found herself needing more inventory to keep up with demand.

She was initially hesitant when she was offered her first ₱10,000 Maya Advance loan, but decided to use it to purchase more products for the store.

“Noong una, natakot akong kumuha ng loan, pero dahil sa Maya Business, nagkaroon kami ng puhunan para tuloy-tuloy na mapalago ang negosyo namin.” (At first, I was afraid to take out a loan, but through Maya Business, we had the capital to continuously grow our business.)

As the negosyo grew, Christine continued putting additional capital back into the business. Since that first ₱10,000, she has utilized more than ₱3 million in Maya Advance loans over time.

What began as a small sari-sari store has since expanded into a mini grocery, with a kitchen and mini warehouse to support its operations. Her family has also purchased a vehicle for the negosyo, growth that Christine built one practical investment at a time.

Mohammad: Making the Most of His First ₱1,000

For Mohammad Hadji Mahmod, the first step was even smaller. After years of working as an OFW, Mohammad returned to the Philippines to help grow his family’s business in Boracay Island. He became a Maya Business user in 2023, offering mobile load, bills payment, and cash-in and cash-out services to customers in their community.

When his first Maya Advance offer came, it was for ₱1,000. Rather than waiting for a bigger amount, Mohammad saw an opportunity to put what was available to work. He used the funds for his load business, helping keep the service running while gradually building up his capital.

As he continued using Maya Business and responsibly managing his loans, he was able to access more working capital for the family negosyo. From that first ₱1,000, Mohammad has since utilized more than ₱2.2 million in Maya Advance loans over time, helping him sustain daily operations, expand his product offerings, and pursue new business opportunities.

“Hangga't may Maya Business, mas kampante akong patuloy na palaguin ang negosyo ng pamilya namin.” (As long as we have Maya Business, I feel more confident continuing to grow our family business.)

For Mohammad, it’s a mindset that has stayed the same since his first loan: start with what you have, put it to good use, and keep building from there.

Von: Turning Additional Capital Into New Opportunities

Von Bindolo’s journey with Maya Business began before she even took over her family’s sari-sari store. While working in Manila, she discovered Maya Business through Facebook and began selling mobile load to earn additional income through commissions. When she returned to Boracay to take over the family store from her mother, Maya Business became part of how she served customers in the community.

When the pandemic hit and tourism in Boracay came to a standstill, keeping the negosyo running became even more important. Von continued serving customers who relied on the store for mobile load, bills payment, and cash-in and cash-out services.

Her first ₱20,000 Maya Advance loan gave her additional working capital to keep investing in the business during a difficult period.

“Malaking bagay kahit maliit lang ang puhunan, lalo na kapag ginagamit mo para madagdagan ang paninda at mapagsilbihan nang mas maayos ang mga suki. Unti-unti, nakita ko rin na kaya palang lumago ang negosyo namin.” (Even a small amount of capital can make a big difference, especially when you use it to add more products and serve your regular customers better. Little by little, I also saw that our business could really grow.)

Since that first loan, Von has utilized more than ₱2.6 million in Maya Advance loans over time. The additional capital has helped her grow sales and invest back into the negosyo, including purchasing an e-bike for daily operations. Her growing business has also helped support her child’s education.

What started as a sari-sari store passed down by her mother continues to grow into a negosyo that supports both her family and the community around her.

Small Capital Can Go a Long Way

Christine, Mohammad, and Von started with different businesses and different amounts. What they shared was how they chose to use that capital: putting it toward real, everyday needs that could help their negosyo move forward.

As their businesses grew, so did the opportunities available to them. What began with inventory, load, and daily operating needs eventually helped make room for bigger investments: from expanding a sari-sari store into a mini grocery to purchasing vehicles and exploring new sources of income.

Through Maya Business, entrepreneurs can access digital tools and services for everyday business needs, from accepting QR Ph payments to offering mobile load, bills payment, and cash-in and cash-out services. Eligible Maya Business users can also access additional working capital through Maya Advance.

For Filipino entrepreneurs, growing a negosyo doesn’t always mean starting big. Sometimes, it means making the most of the capital you have, putting it where it can make a difference, and building from there.

Because a small first step can eventually take a negosyo much further.

Looking to grow your negosyo with digital tools and services? Apply to become a Maya Center and download the Maya Business app on Google Play and App Store to get started.

Visit maya.ph or mayabank.ph, and follow @makeyourmoneymaya on Facebook, Instagram, YouTube, and TikTok to stay updated. Maya Philippines, Inc. and Maya Bank, Inc. are regulated by the Bangko Sentral ng Pilipinas. www.bsp.gov.ph. For 24/7 assistance, visit the Help Center in the Maya app or call us from 8 AM to 7 PM daily at +632 8845-7788.

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About Maya

Cebu Province Strengthens Digital Governance with PLDT Enterprise Connectivity and Collaboration Solutions

2026-09-13T11:38:50.111+08:00

Enabling more responsive public service across the province through efficient government operations

PLDT Enterprise and the Province of Cebu formalize their partnership to support digital governance through enhanced connectivity and collaboration solutions. (L–R): Ms. Hazel Amoyan and Mr. Jay Lagdameo of PLDT Enterprise with Governor Pamela S. Baricuatro of Cebu Province and Atty. Joseph “Ace” Durano, Provincial Administrator of Cebu Province

Cebu, Philippines — The Province of Cebu is advancing its digital transformation efforts through its partnership with PLDT Enterprise, adopting solutions designed to strengthen connectivity, improve workforce collaboration, and support more efficient and responsive public service delivery.

The recently formalized partnership highlights how digital infrastructure can help local governments modernize operations and better serve their constituents. As one of the country’s oldest provinces and a first-class province in Central Visayas, Cebu continues to

pursue initiatives that strengthen governance and public service delivery, with PLDT Enterprise supporting this direction through reliable and scalable digital solutions.

Cebu Governor Pamela S. Baricuatro emphasized the importance of boosting digital capabilities. "This collaboration underscores Cebu’s continued effort to modernize government systems and adopt digital tools that support better service delivery across the province. As the Province of Cebu continues its digital transformation journey, the partnership with PLDT Enterprise reflects a shared vision of using technology to improve how government works—making public services more connected, productive, and responsive to the needs of the people.”

A Government & Private Sector Push for Collaboration, Innovation, and Technology

A major step in this direction was the enactment of the Cebu Province Digital Services Act of 2025, which established a province-wide digital services framework aimed at streamlining government transactions, strengthening data protection, and improving the quality and accessibility of public services.

Complementing this initiative is the creation of the Provincial Information and Communications Technology Council (PICTC), the province’s policy-making and coordinating body for ICT development.

In support of these digitalization efforts, the Province of Cebu has adopted several PLDT Enterprise solutions, including iGate connectivity, Smart Corporate Lines, and Microsoft 365 which was deployed and enabled by PLDT Group’s ICT subsidiary, ePLDT. Together, these services provide the province with reliable, secure, and collaborative digital infrastructure that supports modern government operations, enhances workforce productivity, and enables more effective delivery of public services across Cebu.

“For a province as dynamic as Cebu, reliable digital infrastructure is essential to keeping public service moving,” said Javier Lagdameo, PLDT Vice President & Head, Domestic Enterprise Business, Regional & Commercial. “Through this partnership, we are helping provide the connectivity and collaboration tools that allow government teams to work more seamlessly, serve constituents more efficiently, and build a stronger foundation for Cebu’s continued growth."

Reliable high-speed connectivity through iGate supports continuity and stable access to digital services, while Microsoft 365 provides a comprehensive suite of tools designed to enhance collaboration, streamline workflows, and boost productivity across teams.

“PLDT Enterprise remains strongly committed to supporting local governments as they build stronger digital foundations for governance and public service,” said Ma. Hazel Amoyan, CRM Head, PLDT Enterprise. “Through reliable connectivity, collaboration tools, and mobility solutions, we aim to help enable more efficient operations and more responsive service delivery for the Province of Cebu. Moving forward, we will continue to deliver and provide these kinds of innovative solutions and products to each and every province across the country.”

A commitment to empowering Cebu with secure, reliable, and future-ready digital infrastructure

The partnership reflects PLDT Enterprise’s continuing commitment to helping local governments build the digital capabilities needed for modern governance. In Cebu’s case, the focus is on providing secure, reliable, and future-ready digital infrastructure that can support both internal efficiency and citizen-facing services.

By strengthening connectivity and equipping teams with collaborative digital tools, the partnership is expected to contribute to faster coordination, more efficient government processes, and improved service responsiveness. The broader significance lies in how these technologies can help the Province of Cebu sustain its smart governance ambitions while supporting transparency, accessibility, and public trust in digital government services.

To learn more about how PLDT Enterprise supports digital transformation in the public sector, visit https://pldtenterprise.com/about-us.

About PLDT Enterprise

PLDT Enterprise is the corporate business arm of PLDT, the leading telecommunications and digital services provider in the Philippines. Dedicated to delivering innovative fixed-line, wireless, and ICT solutions, PLDT Enterprise enables businesses to adapt to evolving technological needs, optimize efficiency, continuity, and connectivity, and enhance customer experience. With a strong commitment to doing business responsibly, PLDT Enterprise aims to contribute to the United Nations Sustainable Development Goals by

enabling digital transformation, championing meaningful innovations, and bridging the digital divide.

For more information, visit pldtenterprise.com.

Customized Funko Figures: Turn Your Imagination Into a One-of-a-Kind Collectible

2026-09-13T11:38:13.742+08:00

JC Moulds PH - Customized funko of Sofia Andres and Inigo (Sofino)

Looking for a unique gift that feels truly personal? Want to turn yourself, your loved ones, or someone special into a collectible figure?

At JC Moulds PH, we turn imagination into reality through our customized Funko figures—personalized 3D figures designed to capture the look, personality, profession, and special memories of the person you want to celebrate.

Whether it's a birthday, wedding, anniversary, graduation, Christmas, Valentine's Day, Father's Day, Mother's Day, or simply a surprise for someone special, a customized Funko can become a memorable keepsake that lasts for years.

What Is a Customized Funko?

A customized Funko is a personalized collectible figure inspired by the popular Funko-style aesthetic. Instead of purchasing a standard character from a store, the figure is created specifically for you.

We can customize different details such as:

Hairstyle and hair color
Clothing and uniforms
Accessories
Shoes
Props
Hobbies and interests
Profession
Special poses
Personalized name tags
Logos and designs
Sports equipment
Musical instruments
Work-related items
Other meaningful details

The goal is simple: create a figure that represents you or someone important to you.

From Imagination to Reality

Everyone has a story.

Maybe it's a couple who wants a miniature version of themselves as a wedding keepsake. Maybe it's a doctor who wants a figure wearing their medical uniform. Maybe it's a basketball player, teacher, engineer, gamer, musician, entrepreneur, or content creator who wants something that represents what they love.

That's where customized Funko figures become special.

Instead of giving an ordinary gift, you can create something that reflects the person's identity and the memories you share.

At JC Moulds PH, we believe that special people deserve special keepsakes.

A Gift That Is More Than Just a Toy

A customized Funko may look like a collectible, but its value goes beyond the figure itself.

Imagine giving your partner a miniature figure wearing the same outfit from the day you first met.

Imagine creating a wedding couple Funko wearing their wedding attire.

Imagine surprising a parent with a figure showing their profession or favorite hobby.

Imagine creating a family set where every member has their own customized figure.

These details transform a simple collectible into something much more meaningful.

It's not just a figure.

It's a memory you can hold in your hands.

Customized Funko Figures for Every Occasion

There are countless occasions where a customized figure can make an unforgettable gift.

🎂 Birthday Gifts

Surprise your friend, partner, family member, or colleague with a miniature version of themselves.

You can customize the figure with their favorite outfit, hobby, profession, or even a special birthday theme.

💍 Wedding and Anniversary

Customized couple figures are a beautiful way to commemorate an important relationship milestone.

Create figures wearing wedding attire, formal outfits, or the clothes from a special moment in your relationship.

🎓 Graduation

Celebrate someone's achievement with a customized graduate figure.

Add their graduation attire, school colors, diploma, medal, or other meaningful accessories.

👨‍⚕️ Professional Figures

Want to celebrate someone's career?

We can create customized figures inspired by different professions, including doctors, nurses, teachers, engineers, chefs, pilots, business owners, athletes, and many more.

Add the appropriate uniform, tools, equipment, and accessories to make the figure uniquely theirs.

❤️ Valentine's Day

Instead of another ordinary Valentine's gift, give your special someone a miniature version of the two of you.

Couple figures can be customized with matching outfits, romantic poses, favorite accessories, or other details that represent your relationship.

🎄 Christmas Gifts

Customized Funko figures also make memorable Christmas presents for family, friends, coworkers, and loved ones.

You can even create an entire collection featuring the people closest to you.

We Can Recreate the Details That Matter

What makes customized figures special are the little details.

A pair of glasses.

A favorite hairstyle.

A specific uniform.

A guitar.

A camera.

A basketball.

A stethoscope.

A favorite bag.

A beloved pet.

A name tag.

A company logo.

These small elements can make a big difference in making the figure feel personal.

At JC Moulds PH, we work with your ideas and reference photos to create a design that captures the important characteristics you want included.

Turn Your Loved One Into a Collectible

One of the most exciting things about customized Funko figures is that almost anyone can become a collectible.

Your parents.

Your partner.

Your best friend.

Your boss.

Your favorite teacher.

Your teammates.

Your coworkers.

Your family.

Or even yourself.

You can create individual figures or a complete set representing an entire family, barkada, team, or organization.

Customized Figures for Businesses and Organizations

Customized figures aren't only for personal gifts.

Businesses and organizations can also use customized figures for special projects, employee recognition, corporate gifts, events, and promotional purposes.

For example, companies can create customized figures representing their employees or team members.

You can incorporate uniforms, company branding, accessories, and other recognizable elements to create a unique collectible.

This can be an especially memorable way to celebrate milestones, achievements, anniversaries, or special events.

Why Choose JC Moulds PH?

At JC Moulds PH, we don't simply want to produce another generic figure.

Our goal is to help you create something personal.

We understand that every customer has a different story and a different idea of what makes a figure special.

That's why customization is at the heart of what we do.

From imagination to reality, we can recreate your special someone in the most special and unforgettable way—and immortalize that memory as a collectible figure.

Your Idea, Your Story, Your Figure

The best customized Funko figures start with an idea.

It can be as simple as:

"I want a figure of my boyfriend wearing his favorite basketball jersey."

Or:

"I want a figure of my mom wearing her nurse uniform."

Or:

"I want a miniature version of our entire family."

From there, the idea can become a real physical collectible.

You provide the inspiration and the memories.

JC Moulds PH helps turn them into something you can keep.

A Keepsake That Lasts

Trends come and go, but meaningful memories remain.

Photos are wonderful, but a customized 3D figure gives you another way to preserve a special moment.

It can sit on your desk, shelf, bedside table, office, or display cabinet as a constant reminder of someone important or a moment you'll never forget.

Years from now, you can look at that figure and remember exactly why it was created.

That's what makes personalized collectibles special.

Create Your Customized Funko With JC Moulds PH

Have an idea for a customized Funko figure?

Whether you're creating a gift for someone special, commemorating an important milestone, celebrating a profession, or simply turning yourself into a collectible, JC Moulds PH can help bring your concept to life.

Your imagination is the beginning. Your memories are the inspiration. And the finished figure becomes something you can treasure.

From Imagination to Reality

At JC Moulds PH, we believe that there are no limits to what a personalized collectible can represent.

Give us your idea.

Give us your photos.

Tell us the story behind it.

And let's create something truly special.

JC Moulds PH — Turning special moments into unforgettable collectibles.

Negros Trade Fair marks 40 years of championing MSMEs with SM Supermalls

2026-09-04T04:19:42.095+08:00

Unveiled during the media launch, the official BÚTLAK video sweeps across Negros—its landscapes, landmarks, fashion, and artistry—bringing the island’s creative spirit to life.

One afternoon at SM Aura was enough to show why generations of shoppers have made the Negros Trade Fair a much-awaited celebration. The Association of Negros Producers (ANP), together with SM Supermalls, officially launched BÚTLAK: The 40th Negros Trade Fair with a preview that brought together the flavors, fashion, craftsmanship, stories, and creative spirit of Negros. From September 22 to 27, 2026, the landmark anniversary edition will bring 178 brands from the Negros Island Region to the SMX Convention Center Aura.

A Journey to Negros—Without Booking a Flight!

One of the media launch’s most evocative moments was the unveiling of the official BÚTLAK video. Taking viewers through the places, flavors, craftsmanship, and stories of Negros, the film offered the kind of visual journey that could make anyone want to book a flight and experience the island for themselves.

But there is no need to pack a suitcase. This September, Negros is coming to Manila for six days of food, fashion, art, homeware, and handcrafted discoveries at SMX Aura.

ANP President Christina Gaston opened the program, emphasizing the fair’s role in helping creativity become enterprise. “For ANP, MSME development is about giving people the opportunity to discover what they can create, what they can become, and where their creativity can take them. Over 40 years, we have seen small businesses grow into enterprises and local products reach markets once thought beyond their reach,” Gaston said.

ANP leaders, partners, and Negrense culinary personalities share a celebratory moment at the BÚTLAK media launch.

This was followed by welcome remarks from SM Supermalls President Steven Tan, who underscored how platforms such as the Negros Trade Fair can connect Filipino culture with greater economic opportunity. “Our role is to help open doors. For us, the Negros Trade Fair is a wonderful example of how culture and enterprise can grow together,” Tan said. Through SM for MSMEs, SM Supermalls continues its collaboration with ANP by connecting homegrown businesses to a high-traffic marketplace, greater visibility, new customers, partners, and growth opportunities.

SM Supermalls President Steven Tan and style icon Tessa Prieto celebrate the color, craft, and unmistakable creative spirit of Negros.

Broadcast journalist Ces Drilon serves as host, guiding guests through an afternoon celebrating Negrense creativity, enterprise, and heritage.

A taste of Negros: Guests sample regional flavors and culinary favorites during the media launch—a delicious preview of what awaits at the fair.

That journey continued at the table as guests sampled a taste of what awaits at the fair, with Negrense culinary personalities JJ Yulo, Joel Torre, and Chef JP Anglo sharing the flavors and stories of the province. The tasting offered just a first bite of the experience—from comforting regional favorites and heirloom recipes to fresh interpretations by a new generation of food entrepreneurs.

For Joel Torre—actor, restaurateur, and owner of JT’s Manukan—the pride behind the food is just as important as its flavor. “I’m a proud Negrense. I’m very proud of Negros products,” Torre said.

Chef JP Anglo linked that same pride to the fair’s ability to keep evolving. “Life is always changing; it’s a constant evolution,” Anglo said. “And that’s why the Negros Trade Fair is thriving through the years—it’s because of that chase to perfection and love for craftsmanship.”

Food, fashion, crafts—and 178 brands to discover

That same spirit is carried by a new generation of brands. Stephanie and Cristina Claparols of Lakat Sustainables described the fair as a place where ideas are exchanged and makers support one another: “To us, this really feels like a family gathering, and there’s a lot of new brands to discover, especially coming from the new generation. I think that’s the most exciting part of it.

Food remains one of the fair’s biggest draws. Visitors can look forward to well-loved names such as Bob’s Café, 21 Restaurant, Chicken House, El Ideal, and Virgie’s Homemade Products, alongside newer food concepts, regional specialties, sweet treats, pantry staples, and pasalubong finds.

As Basti Escalante of the Antonio’s Group put it, “Negrense food goes beyond inasal—there’s a lot more to discover.”

Beyond the table, the fair offers plenty to wear and bring home. Arête creates handcrafted island-style accessories using indigenous Philippine materials, while Ellege Handcrafted Fashion brings Negros Occidental’s intricate hand-smocking tradition into contemporary clothing. Other fashion and lifestyle labels will showcase resort wear, jewelry, woven pieces, and modern designs rooted in local culture. Home and craft enthusiasts can explore pieces by Hacienda Crafts, Tumandok Crafts Industries, Artisana Island Crafts, NVC Foundation, and other makers transforming abaca, rattan, bamboo, capiz, ceramics, wild pandan, and repurposed materials into distinctive décor, houseware, art, and furniture. Many of these pieces also sustain artisan livelihoods and help keep community craft traditions alive.

The fair will feature 178 brands across food, fashion, furniture, homeware, art, and local crafts—bringing come for the names they already love and leave with a new favorite—or several.

Leaders and partners behind BÚTLAK: The 40th Negros Trade Fair come together during the media launch. From left: Royce Cabuñag, AVP and Head of SM Communities; Chef JJ Yulo; Mary Anne Colmenares, NTF Chairperson; Chef Tony Boy Escalante, owner of Antonio’s; Francis Esteban, owner of Breakfast at Antonio’s; Christina Gaston, ANP President; Antonio Sebastian Escalante of Antonio’s; Pats Lim Dy, SAVP for SM Communities; and Joaquin San Agustin, EVP for Marketing of SM Supermalls.

A 40-year legacy designed for the next 40

ANP Vice President Mary Anne Colmenares captured the meaning behind the anniversary theme: “Our roots are found in the traditions, skills, and stories handed down to us. Our blooms are the new ideas, new enterprises, and new generations emerging from those roots. After 40 years, Negros continues to bloom—and its brightest chapters are still ahead.” The milestone edition is therefore both a homecoming and a new beginning. “We’re celebrating 40 remarkable years—but we’re equally excited about the next 40,” said SM Supermalls Executive Vice President for Marketing Joaquin San Agustin. More than shopping, this is a celebration of talent, heritage, and heart. Bring your family and friends, support local, and take home a piece of Negros! See you at BÚTLAK!

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About SM Supermalls – SM for MSMEs

Through SM for MSMEs, SM continues to evolve with the needs of Filipino entrepreneurs by creating opportunities that help businesses start, grow, and thrive. From market access and business visibility to strategic partnerships and entrepreneurship platforms, SM empowers MSMEs across different stages and sectors—connecting homegrown brands with more customers and communities nationwide.

My SM. Your Most Loved Supermall.

SM Job Fair marks 500th milestone, expands access to jobs and future-ready skills

2026-09-04T04:18:30.188+08:00

OPPORTUNITIES WITHIN REACH. Across SM malls nationwide, jobseekers are finding new ways to connect with jobs, skills, and brighter possibilities.

For thousands of Filipinos, finding the right job begins with having the right opportunity within reach. SM Job Fair marked a major milestone while widening access to employment and skills development—from celebrating its 500th nationwide job fair and bringing SM Group employers directly to communities, to working with the Technical Education and Skills Development Authority (TESDA) to connect technical-vocational training with careers. Together, these initiatives reflect SM Supermalls’ continuing commitment to make the journey from preparing for work to finding meaningful employment more accessible to Filipinos.

500 JOB FAIRS—AND COUNTING!

On August 12, SM City Daet hosted the 500th SM Job Fair, marking an important milestone in SM Supermalls’ nationwide jobs advocacy. As of its 500th Job Fair, the program has connected around 330,000 jobseekers with thousands of employers nationwide, resulting in more than 42,000 applicants hired on the spot (HOTS). Behind those numbers are individual journeys—from fresh graduates looking for their first break and career shifters starting again to breadwinners and experienced professionals taking their next step.

500 JOB FAIRS, THOUSANDS OF NEW BEGINNINGS. At SM City Daet, a nationwide milestone became personal as another jobseeker walked away hired on the spot.

Through partnerships with the Department of Labor and Employment (DOLE), local Public Employment Service Offices (PESO), employers, and industry organizations, SM continues to use its nationwide mall network to bring jobs closer to communities.

FROM OPPORTUNITY TO EMPLOYMENT AT THE SM GROUP JOB FAIR

The momentum continued on August 18 at SM City Fairview, where the SM Group Job Fair connected jobseekers with career opportunities across the SM Group.

Applicants met recruiters face-to-face, explored vacancies, submitted applications, and underwent interviews in one accessible venue—simplifying the hiring journey while helping participating companies meet potential talent from the community.

ONE STEP CLOSER TO A CAREER. Jobseekers meet SM Group recruiters face-to-face, turning applications and interviews into possibilities for a fresh start.

For fresh graduate May Stephanie, the search for her first job ended with good news when she was hired by Savemore. “Masaya po kasi mahirap po maghanap ng work lalo po pag fresh grad ka po.” Her experience reflects the human impact behind every successful match: a chance to begin a career, earn a livelihood, and build toward a more secure future.

FROM SKILLS TO OPPORTUNITIES WITH TESDA

SKILLS IN ACTION. Hands-on training turns learning into practical skills that can open doors to the workplace.

As industries evolve, Filipinos need both access to jobs and the skills to succeed in them. Last August, SM Supermalls and TESDA brought the World Café of Opportunities (WCO) to SM malls nationwide in celebration of 2026 National Tech-Voc Day, connecting technical-vocational graduates and jobseekers with employers and industry partners.

READY FOR WHAT’S NEXT. From technology to creative skills, Filipino talent gets hands-on experience for an evolving world of work.

At the SM Mall of Asia Music Hall on August 24, more than 1,000 jobseekers met 54 participating employers offering more than 4,000 job opportunities. Job matching was complemented by skills demonstrations in HVAC, autonomous robotics, driving, animation, and coffee barista—showing how practical training can translate into workplace readiness.

For Jeff Justine Geraga, a BS IT student at the University of Makati who took Computer Systems Servicing through TESDA, gaining additional skills has helped strengthen his confidence in a competitive job market.

“Definitely tumaas ang value ko dahil may added skills ako from TESDA, more opportunities for me. Requirement na po ang upskilling dahil competitive po ngayon.”

A key highlight was the launch of the TESDA Skills Compass, a career guidance and job-matching platform that helps Filipinos explore career pathways and connect their competencies with in-demand jobs. For some participants, the connection between skills and employment became immediate.

After traveling from Mindoro in search of work, Cristyl Faith Robles was hired on the spot as a barista at French Baker.

“Masaya po kasi last week pa po kami nag-aapply ng work kasi galing pa po kami sa Mindoro... Para po ito sa magulang ko at sa kapatid ko para matulungan ko po siya sa college.”

Employers also recognize the value of skills-based training. CJ Bajamunde, HR Assistant at SMC Repairs and Maintenance, shared that TESDA training and certifications are among the qualifications the company looks for when recruiting skilled workers.

“Nakatulong po talaga ang TESDA hindi lang sa mga naghahanap ng trabaho, kundi sa aming mga employers din.”

Through the World Café of Opportunities, SM and TESDA are helping turn skills into employability—connecting training, talent, and industry needs in ways that can lead to meaningful careers.

LEARNING THAT MOVES PEOPLE FORWARD. Free upskilling brings future-ready knowledge closer to learners in SM communities.

MORE JOBS AND SKILLS THIS SEPTEMBER

The momentum continues this September as SM Job Fair brings another nationwide lineup of employment activities to SM malls, complemented by government career opportunities and upskilling sessions with partners.

SEPTEMBER JOB FAIR SCHEDULE

September 1 – SM City Sto. Tomas
September 3 – SM City Manila
September 4 – SM City Sta. Mesa
September 7–8 – SM City Butuan
September 8–9 – SM City Iloilo
September 8–9 – SM City Davao
September 9 – SM City Baguio
September 9–10 – SM City Cebu
September 9–10 – SM CDO Downtown Premier
September 10 – SM City Trece Martires
September 10 – SM Center Muntinlupa
September 10 – SM City Tuguegarao
September 10 – SM City North EDSA
September 10 – SM City Zamboanga
September 10 – SM Center Muntinlupa
September 12 – SM City La Union
September 12 – SM City San Pablo
September 14 – SM Center Antipolo
September 14 – SM CDO Downtown Premier
September 16–17 – SM Seaside City Cebu
September 22–23 – SM Seaside City Cebu
September 23 – SM City Calamba
September 24 – SM City Trece Martires
September 24 – SM Center Pulilan
September 24 – SM City Bacoor

*Schedules, venues, and participating partners may be subject to change.

UPSKILLING SESSIONS

Jobseekers and learners can also take advantage of upskilling activities scheduled throughout the month:

September 10 – SM City Trece Martires
September 12 – SM Center Sangandaan
September 12 – SM City North EDSA
September 24 – SM City Trece Martires

MORE THAN JOBS

SM’s employment advocacy continues beyond recruitment. Through partnerships with government agencies, educational institutions, and industry organizations, SM Supermalls has provided free upskilling opportunities to more than 1,600 learners, covering artificial intelligence, digital literacy, cybersecurity, and other emerging workplace competencies. In select malls, SM Government Service Express (GSE) also brings essential government services closer to communities, with selected locations serving as Upskilling Hubs.

From reaching the 500th SM Job Fair to helping a fresh graduate land a first job, and from gaining a technical skill to finding where it can lead, August demonstrated what can happen when employment, learning, services, and strong partnerships come together.

THE NEXT OPPORTUNITY STARTS HERE. Beyond the 500th milestone, SM Job Fair continues to connect more Filipinos with employers and possibilities closer to home.

And as SM Job Fair moves beyond its 500th milestone, the work continues—helping more Filipinos find jobs, build relevant skills, and move toward better futures closer to home. To learn more about upcoming SM Job Fairs and free upskilling opportunities, visit the SM Supermalls website or follow SM Supermalls’ official social media pages.

EVERY CONVERSATION CAN OPEN A DOOR. Jobseekers meet recruiters face-to-face at SM Job Fairs, taking another step toward their next career opportunity.

About SM Supermalls – Job Fairs

SM Supermalls is one of Southeast Asia’s largest mall developers and operators, with 90 malls in the Philippines and nine in China. For generations, SM has grown alongside Filipino communities by creating destinations where people, businesses, and opportunities come together.

Through SM Job Fairs, SM continues to evolve with the aspirations of Filipino jobseekers by making employment opportunities more accessible across its malls nationwide. Designed for diverse jobseeker communities—from fresh graduates and career shifters to experienced professionals—SM connects talent with employers through meaningful partnerships that support workforce development and inclusive economic growth. My SM. Your Most Loved Supermall.

Strong performance, stronger trust: SM Supermalls evolves for the next generation of customers

2026-09-04T04:17:17.931+08:00

Mall operator sustains portfolio transformation reinforced with customer-obsessed strategy following strong H1 business performance

MANILA, Philippines, September 1, 2026 — SM Supermalls delivered record revenues in the first half the year, expanding 8% to P41.8 billion from P38.6 billion. Its exceptional performance was driven by higher leasable space and tenant sign-ups, along with steady foot traffic.

Total gross leasable area grew 3 percent to 5.1 million square meters from 5.0 million square meters, while the number of tenants rose 4 percent to 23,174 from 22,192. Average daily foot traffic was steady at 3.7 million.

“Our growth reflects the enduring trust of our tenants and shoppers. Despite macroeconomic headwinds, they continue to find value in the variety of our offerings and the strong sense of community in our malls,” said SM Supermalls President Steven Tan. “This gives us confidence to keep investing in spaces and experiences that respond to their changing needs.”

SM’s Transformation Journey

Noting market demand for diverse and unique experiences beyond retail, SM enhanced its spaces with refreshed sports, leisure, and entertainment offerings. The mall operator sustained foot traffic through the addition of 41 Pickleball courts in its first-half inventory, bringing up the number of its courts to 102 courts across 32 properties nationwide.

On June 12, 2026, SM Supermalls also co-hosted the Galaxy Manila Marathon, the first-ever full marathon to take over EDSA, drawing over 25,000 runners across multiple categories.

On top of these, SM also emphasized its corporate purpose of driving value to its surrounding communities through sustainable facilities developed in its malls. From 100 Megawatt peak (MWp) solar power generated through its mall rooftop solar PV system, SM has increased its capacity to 122 MWp with further plans on expansion until the end of the year. SM also recently reached 100% coverage for free EV Charging Stations across all 90 of its malls at 203 EV charging stations.

Because of its sustained innovation and pioneering customer-centric vision, SM Supermalls was heralded as the Philippines’ Strongest Brand for the second year in a row by leading global brand valuation consultancy firm Brand Finance. Fueled by its strong customer, community, and advocacy initiatives, SM Supermalls scored a 95.3 out of 100 on the Brand Strength Index, surpassing its 2025 performance to retain its AAA+ rating in the Philippines 50 2026 report.

The next chapter of My SM

With these milestones, SM aims to sustain its customer-defined transformation through My SM—its five-year platform for evolving SM malls around the changing needs, lifestyles and aspirations of Filipino communities.

“Our growth plan for the rest of 2026 and beyond is to continue evolving for our customers. SM will keep building business momentum through the introduction of exciting new brands, cinema and entertainment acts, as well as leisure offerings that will sustain market interest. With the upcoming opening of our 91st mall, SM Nuvali, we are expanding our business footprint in the emerging growth corridor of South Luzon and Calabarzon with an innovative upscale mall concept never experienced in the Philippine market before,” said Tan.

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About SM Supermalls

SM Supermalls is one of Southeast Asia’s largest mall developers and operators, with 90 malls in the Philippines and 9 in China. Every Filipino has an SM story. For generations, SM has been more than a place to shop. It has become part of everyday Filipino life, a place where families gather, friendships grow, milestones are celebrated, passions are discovered, and communities come together. As Filipinos’ lifestyles continue to evolve, SM continues to transform its destinations through My SM creating malls that are more connected, experiential, and meaningful, while remaining the place Filipinos know, trust, and call home. My SM. Your Most Loved Supermall.

Think You Know Coconut? Discover 5 Ideas That May Surprise You

2026-09-04T04:14:13.947+08:00

From Gen Z innovation to zero-waste businesses, Filipino coco-preneurs are taking coconut somewhere new.

A coconut may be familiar, but what Filipino entrepreneurs are doing with it is anything but. A college feasibility study has become a Gen Z-run coconut milk business. Surplus coconut shells are being transformed into handcrafted bags while helping provide livelihood to more than 100 workers. And one entrepreneur has developed around 40 products by finding new uses for virtually every part of the coconut.

Around 300 Filipino coco-preneurs are transforming the country’s “tree of life” into fresh ideas, innovative products, and businesses ready to grow.

These are among the ideas and founder stories waiting to be discovered at the DTI-Bagong Pilipinas COCONUTPhilippines Trade Fair 2026, now underway at SMX Convention Center Manila until August 30.

“Over the next five days, we bring our coco-preneurs, our buyers, shoppers and partners together under one roof here in SMX as we celebrate National Coconut Week,” said DTI Assistant Secretary Nylah Rizza Bautista during the opening ceremony.

Mounted by the Department of Trade and Industry (DTI) in partnership with the Department of Agriculture–Philippine Coconut Authority (DA-PCA) and supported by the Coconut Farmers and Industry Development Plan (CFIDP), the fair brings together around 300 coconut MSMEs nationwide. With SM Supermalls, through SM for MSMEs, providing a marketplace that gives entrepreneurs greater visibility and access to more customers, visitors get an early look at fresh ideas—and perhaps the next great Filipino brands waiting to be discovered.

Coconut, reimagined. From food and beverages to fashion, home, and lifestyle finds, Filipino entrepreneurs transform the “tree of life” into innovative, market-ready products—showing there’s still so much more to discover from one coconut

Here are five discoveries worth making before the fair ends.

1. One coconut. More possibilities than you imagined.

For Elmer Marbello, General Manager of Marbello’s Processed Foods Manufacturing, virtually every part of the coconut can inspire another product. He has developed around 40, including coconut liniment and coconut bagoong made from coconut remnants.

“Mahilig po talaga akong mag-develop ng products. I have about 40 that I have developed. Lahat po ng parte ng coconut, ginamit ko na… Tree of life po talaga ang coconut.”

Adrian Ramilo of Ayanas is also pushing coconut in unexpected directions with coconut wine. “Hindi po siya tuba—and masarap po siya,” he shared. More importantly, demand generated through trade fairs is helping create jobs in their community: “Marami po kaming produkto na nabebenta sa trade fair kaya may mga trabaho na sa amin.”

One crop. Dozens of possibilities. And hundreds of entrepreneurs finding new ones.

2. A Gen Z school project can become a real business.

For Dehusk, the business began with a college feasibility study—and a very personal problem. One of its founders is lactose intolerant. At the same time, the young entrepreneurs saw an opportunity in the country’s surplus of coconuts. Their solution was to develop drinkable coconut milk as a milk alternative, rather than coconut milk traditionally used for cooking. That school project eventually became a Gen Z-run business.

“We are very proud to have come up with this product, being the only one in the market locally producing drinkable milk from coconut—not for cooking. It’s a great alternative to other milk alternatives. Our company is also proudly run by Generation Z!” said Chloe De Ocampo, Marketing Lead of Dehusk.

From feasibility study to trade fair floor, Dehusk shows how a personal need, a local resource, and a fresh idea can become a promising Filipino business.

3. What looks like waste can create livelihoods.

For Virna Morales of Venice Rose Integrated Farms and Johnalyn Lamprea of Lampre’s Integrated Farm, surplus coconut shells weren’t something to throw away. They saw raw material—and opportunity. The partners transform the shells into handcrafted bags, alkansya, and other useful products.

“We believe nothing from the coconut should go to waste. We transform surplus shells into handcrafted products—creating new value from what could have been discarded. Today, this innovation helps provide livelihood to more than 100 workers.”

Morales, a nurse by profession, returned to help with her family’s farming business. Their coconut-shell bag venture is only in its first year, and with DTI Iloilo helping expand their market linkages, their first showcase at SMX opens another opportunity to connect with potential buyers. Less waste. More value. More than 100 livelihoods.

4. The right opportunity can turn a skill into a growing business.

Juvy Crusina of Crusina’s Handicrafts in Pagudpud, Ilocos Norte began her entrepreneurial journey by learning the craft through DTI’s Kapatid Mentor ME Program. She eventually moved from being part of a cooperative to becoming a sole proprietor in 2024. Then another turning point came when she joined DTI’s National Trade Fair at SM Megamall.

“I learned the craft through DTI’s Kapatid Mentor ME Program, and today I have my own business. Joining the National Trade Fair at SM gave us so much exposure that orders became overwhelming. Now at my first COCONUTPhilippines Trade Fair here at SMX, I’m excited to be discovered by even more customers.”

Her story shows how opportunities can build on one another—from learning a skill, to starting a business, to finding a bigger market. Learn. Build. Be discovered. Grow.

5. Big ideas go further when the right partners open doors.

Behind these individual success stories is a bigger ambition: helping promising Filipino ideas become sustainable businesses that create jobs and reach wider markets. DTI and DA-PCA help develop coconut farmers and enterprises, while SM and SMX provide a highly visible marketplace where entrepreneurs can showcase their products, meet shoppers and buyers, and explore new opportunities.

As DTI Secretary Ma. Cristina A. Roque emphasized during the opening, “Our challenge is turning good products into lasting and sustainable businesses that can provide income for our country and provide jobs for our people.” She also called for stronger collaboration between government and business to create more Filipino success stories: “Let us now continue to create more Filipino products and more superstars through stronger coordination between private sector and government as we continue to build better lives for our farmers and for our communities.”

Where style meets purpose. SM Supermalls President Steven Tan and DTI Secretary Cristina Roque celebrate Filipino creativity and enterprise at the COCONUTPhilippines Trade Fair 2026—championing the coco-preneurs turning local ideas into Filipino brands.

For Joaquin L. San Agustin, Executive Vice President for Marketing of SM Supermalls, SM’s long-standing partnership with DTI is about helping those ideas reach the market. “Some of the most exciting Filipino brands begin with a simple idea and an entrepreneur willing to pursue it. Through our long-standing partnership with DTI, we help bring these ideas closer to the market—giving MSMEs opportunities to be discovered, connect with customers, and grow.” There’s still more to discover.

A school project turned into a Gen Z business. Surplus coconut shells turned into livelihoods. A craft learned through mentoring became an enterprise. And around 300 coconut MSMEs are showing just how many possibilities can grow from one of the Philippines’ most familiar resources.

A marketplace for Filipino ingenuity. COCONUTPhilippines brings hundreds of coconut MSMEs under one roof, giving homegrown businesses greater visibility and opportunities to connect with shoppers, buyers, and new markets.

The coco-preneurs are here. Their ideas are ready to be discovered. Come meet the founders, try something unexpected, and proudly support Filipino businesses. Somewhere on the trade fair floor could be the next great Filipino brand waiting for its big break. The DTI-Bagong Pilipinas COCONUTPhilippines Trade Fair 2026 runs until August 30 at SMX Convention Center Manila, Pasay City. FREE ADMISSION.

See it. Discover it. Experience it.

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About SM Supermalls – SM for MSMEs

SM Supermalls—one of Southeast Asia's largest mall developers and operators with 90 malls nationwide—continues to champion Filipino entrepreneurship through SM for MSMEs, creating opportunities that are relevant, inclusive, and designed around what entrepreneurs need most. As the country's most loved retail destination, SM supports MSMEs across different stages of growth by providing market access, greater visibility, strategic partnerships, and platforms that help local businesses thrive. By connecting communities with proudly Filipino brands, SM continues to empower entrepreneurs while building stronger, more resilient local economies.

SM Megamall Becomes Part of Metro Manila’s Transit Backbone with Busway Link

2026-09-04T04:12:33.538+08:00

As ridership on the EDSA Bus Carousel increases, infrastructure evolves to meet daily demand

Commuters no longer have to take the inconvenient walk across EDSA to arrive at the SM Megamall station

Download the video or GIF here

MANILA, Philippines, 28 August 2026 - Every day, over 170,000 commuters board the EDSA Bus Carousel to get to work, school, and everywhere in between – and this passenger count continues to climb. As more Filipinos turn to the EDSA busway as their daily mode of transportation, the infrastructure around its busiest stations is being pushed to keep pace, with one of the initiatives being a direct walkway linking the bus station to SM Megamall.

The SM Megamall EDSA Busway Concourse, which opened to the public on April 2026, is an elevated, weather-protected walkway that connects the EDSA Bus Carousel’s SM Megamall station to SM Megamall Building A, eliminating the need for commuters to traverse the lengthy stretch across EDSA. It houses escalators and elevators to ensure convenient access for all, including commuters with disabilities, senior citizens, and pregnant women.

The SM Megamall busway link features escalators and elevators for easier mobility from the entrance to exit points

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The concourse was developed by your most loved SM Supermalls in collaboration with the Department of Transportation (DOTr), as part of joint efforts to improve the commuter experience. The link provides direct access to the bus platform that serves northbound trips to Monumento and southbound trips to the Parañaque Integrated Terminal Exchange (PITX).

This development reflects a broader shift in how Philippine malls are evolving in design – being positioned not only as shopping and leisure destinations, but also as functional nodes within the country’s urban mobility network. SM Megamall’s busway link builds on a similar model previously introduced at SM North EDSA, signaling a pattern that may be replicated across other SM Supermalls strategically located along major transit corridors.

Under the My SM campaign, the mall operator highlights its larger commitment to enhancing and reenvisioning how daily activities – like commuting – can be made more seamless, comfortable, and safe for every Filipino. For more information, visit @smmegamall or https://www.smsupermalls.com/.

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About SM Supermalls

7 Reasons You Can’t Miss BÚTLAK: The 40th Negros Trade Fair

2026-09-04T04:11:29.322+08:00

Forty years. Generations of makers. One landmark celebration of everything Negros—back at SM

Forty years of Negrense creativity, craftsmanship, and enterprise—all coming together under one roof. Food, fashion, home, and craftsmanship at BÚTLAK: The 40th Negros Trade Fair, in partnership with SM for MSMEs, brings homegrown businesses closer to more customers and opportunities at SMX Convention Center Aura, September 22–27.

Some fairs are worth visiting for the shopping. Others for the food. BÚTLAK: The 40th Negros Trade Fair gives you 40 years of reasons to come. From September 22 to 27, 2026, the country’s longest-running provincial trade fair returns to SMX Convention Center Aura, bringing the best of Negros closer to Metro Manila shoppers for its milestone 40th anniversary.

Through SM for MSMEs, SM Supermalls continues its collaboration with the Association of Negros Producers (ANP), helping provide Negrense entrepreneurs a highly visible marketplace where their products, stories and craftsmanship can connect with more customers and potential markets.

Crafted in Negros, made to be discovered. Negrense artisans give traditional craftsmanship a fresh, contemporary spin.

This year’s theme, BÚTLAK, celebrates a legacy moving forward with fresh energy: honoring the flavors, craftsmanship and stories that made the fair an institution while giving Negrense creativity a distinctly contemporary spin. Whether you come to eat, shop, discover something new—or all three—here are 7 reasons this milestone edition deserves a spot on your calendar.

1. Because the Big 4-0 is going BIG!

Forty years doesn't happen every day. More than 115 Negrense entrepreneurs are preparing to fill 178 booths with the best of the island—from beloved food and fashion to handcrafted furniture, home accents, art and more. For longtime NTF fans, it's a homecoming. For first-timers, this may be the best year to finally discover why generations of shoppers keep coming back. Six days. 178 booths. One island's creativity under one roof.

Hot off the griddle—and always worth the wait! One of the most sought-after experiences at the Negros Trade Fair is watching the iconic piaya freshly heated and served warm on-site. Crisp on the outside with its sweet, gooey filling inside, this beloved Negrense delicacy proves that some favorites are simply best enjoyed fresh, warm, and straight from the fair.

2. Come hungry. Very hungry.

Ask an NTF regular what they're looking forward to and chances are, food is somewhere near the top of the list.

21 Restaurant is bringing Bacolod favorites including its Signature Batchoy, Spanish-style Boquerones and Lola Nitang's Bibingka.
Quan Delicacies brings the ultimate Negrense comfort-food haul: classic kakanin, napoleones, chicken pie and Frozen Sud-an—including Cansi—alongside newer creations such as Puto Sorbetes and Batuan Focaccia.
Then there's Sir and Ma'am Restaurant's heirloom Morcon, a family tradition dating back to 1962.
Casa Carmela's small-batch Negrense dishes and culinary staples made for stocking the pantry.

Come hungry. Leave with enough pasalubong to make everyone at home very happy.

Discover old favorites and new finds from Quan Delicacies, Casa Carmela, 21 Restaurant, Sir and Ma’am Restaurant, and more—proof that at the Negros Trade Fair, there’s always something worth coming back for seconds.

3. Wear Negros differently.

This isn't heritage that stays behind glass. At BÚTLAK, traditional craftsmanship finds its way into pieces made for today's wardrobe.

Behind every contemporary Negrense fashion piece are skilled hands transforming fabric, texture, and tradition into something made for today.

Negrense makers transform craftsmanship and tradition into fashion designed for today.

Tia Lacson The Label's Medina Collection brings effortless resort dressing in natural linen, lace, fine piña and recycled materials, with selected pieces supporting mother-embroiderers in Silay and local seamstresses across Bacolod and Talisay.
Ellege Handcrafted Fashion keeps Negros Occidental's intricate hand-smocking tradition alive, translating a painstaking heritage technique into elegant contemporary clothing.
And Arête brings handcrafted island-style accessories made with indigenous Philippine materials and created in partnership with local Local fashion, but make it unmistakably Negrense.

Negrense style, reimagined. From contemporary fashion to handcrafted accessories, local makers bring heritage, artistry, and modern design together—unmistakably Negros.

4. Bring a little bit of Negros home.

Consider this fair dangerous territory for anyone who says, “I'm just looking.”

Hacienda Crafts transforms abaca, rattan, bamboo and coconut twigs into export-grade lighting and home décor while providing livelihoods to sugarcane communities during tiempo muerto. Around 90% of its artisans are local mothers who weave from home.

Hacienda Crafts: Woven with purpose. Local materials become beautiful home pieces while creating livelihoods for Negrense artisan communities.

Tumandok Crafts Industries turns carefully treated capiz shells into premium houseware and statement décor, preserving a craft it has developed since 1988.

Meanwhile, Artisana Island Crafts combines ceramics with wild pandan harvested from the foothills of Mt. Kanlaon to create eco-luxury table décor while supporting livelihoods for wives of local sugarcane farmers.

Crafted by nature, shaped by Negros. Capiz, ceramics, and wild pandan are transformed into distinctive pieces that bring Negrense artistry home.

These aren't simply beautiful objects. They're pieces of Negros—and the communities behind them—that you can bring home.

5. Be among the first to discover what's new.

Here's where the 40th gets particularly exciting. Five product specialists from the Design Center of the Philippines went directly into Negros workshops to collaborate with ANP makers, exploring local raw materials and combining time-honored skills with contemporary design perspectives. The result? Fresh, market-ready collections debuting at the 40th Negros Trade Fair, alongside the 2026 Bulawan Awards pieces.

After four decades, Negros isn't simply looking back. It's designing what comes next.

6. Find something you never expected to buy.

One of the best things about NTF has always been discovery.

A typhoon once stripped Chef Mae Selene Puentespina-Resultay's Sarisa trees of their fruit. Instead of looking at what was lost, she looked at what remained—the leaves—and eventually transformed them into Rensel's crispy Sarisa Chips.

Come for your favorites, leave with a new discovery. From Sarisa chips and mosaic art to clay sculptures, NTF is full of unexpected finds shaped by creativity, resourcefulness, and purpose.

Artist Ramon De los Santos makes his official NTF debut with Lutak Art Sculptures, combining clay and raw earth in textured works inspired by the nostalgia of Larong Pinoy.
And NVC Foundation transforms discarded materials such as broken tiles and used Nespresso capsules into intricate mosaic art, with every purchase helping fund nutrition, education and livelihood initiatives in Negros Occidental.

Made in Negros, designed to stand out. Natural and repurposed materials are handcrafted into one-of-a-kind décor and art pieces—showcasing the ingenuity behind Negrense craftsmanship.

Come looking for your favorites. Leave having discovered a new one

7. Because when the right partners open doors, local businesses can go further.

The Negros Trade Fair has always been more than a place to shop. For four decades, it has helped give Negrense entrepreneurs a marketplace for their creativity, craftsmanship and products. This milestone edition builds on that legacy by bringing together ANP, the Provincial Government, SM Supermalls through the SM for MSMEs program and SMX Aura around a shared opportunity: helping more Filipino enterprises reach more people.

Through SM for MSMEs, SM helps bring platforms such as the Negros Trade Fair closer to a ready, high-traffic market—providing entrepreneurs with greater market access, business visibility and opportunities to connect with customers.

It's an idea at the heart of SM for MSMEs: when Filipino entrepreneurs are given the right marketplace and the right opportunities, small businesses have more room to grow.

After 40 years, NTF offers plenty of proof of what can happen when communities, entrepreneurs and partners grow together. 40 years brought them here. Come see where they go next. BÚTLAK is more than an anniversary. It's a chance to taste recipes passed through generations, wear craftsmanship reimagined for today, bring home extraordinary Filipino design, meet the people behind the products—and support businesses helping keep Negrense culture and enterprise thriving. So come hungry. Come curious. And perhaps come with an extra shopping bag!

BÚTLAK: The 40th Negros Trade Fair
September 22–27, 2026
SMX Convention Center Aura

Taste it. Wear it. Bring it home. And be part of the next 40 years of Negros.

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About SM Supermalls – SM for MSMEs

SM Supermalls is one of Southeast Asia's largest mall developers and operators. For generations, SM has grown alongside Filipino communities by creating destinations where people, businesses and opportunities come together. Through SM for MSMEs, SM continues to evolve with the needs of Filipino entrepreneurs by creating opportunities that help businesses start, grow and thrive. From market access and business visibility to strategic partnerships and entrepreneurship platforms, SM empowers MSMEs across different stages and sectors—connecting homegrown brands with more customers and communities nationwide. My SM. Your Most Loved Supermall.

SM and PMAP Mega Job Fair, Creating an Employment Ecosystem

2026-09-04T04:10:03.494+08:00

Neither rain nor disrupted schedules could stop jobseekers from pursuing their next opportunity.

FROM JOBSEEKER TO HIRED! Successful applicants proudly mark their new beginnings after being hired on the spot at the PMAP Mega Job Fair 2026, where SM Job Fair and PMAP brought employment opportunities closer to Filipino communities.

After being rescheduled to August 17–18 due to inclement weather in Metro Manila, the PMAP Mega Job Fair 2026, held in collaboration with SM Job Fair, pushed through at the SM City North EDSA Skydome—connecting jobseekers with employers, career coaches, upskilling opportunities, and employment support services under one roof. The two-day event brought together around 30 employers and hundreds of jobseekers, with several applicants hired on the spot (HOTS).

A jobseeker meets directly with a recruiter at the PMAP Mega Job Fair 2026, bringing meaningful career opportunities closer to the community.

Held in celebration of the People Management Association of the Philippines' (PMAP) 70th Anniversary, the career fair carried the theme “HumanITy Forward 2026: Empowering Talent in a Digital World,” putting the spotlight not only on getting Filipinos hired, but also on helping them become better prepared for the changing world of work.

SM Supermalls’ Royston Cabunag, 1st District Councilor Hon. Charm Ferrer, PMAP President Gilbert Camasura, PMAP Past President Obet Policarpio, PMAP’s Ghie Lara and Jemai Duque-Gomez, and DOLE QC Director Rowella Grande, officially open the PMAP Mega Job Fair 2026, reaffirming their shared commitment to creating more employment opportunities and building a future-ready Filipino workforce.

More than getting hired

For Ghie Lara, Chairperson of PMAP's Employability Committee, the event represented a broader approach to helping Filipinos build sustainable careers. “What we have here is not just a job fair but an employability ecosystem which includes our employer partners. This year, we also have the upskilling zone and the career-coaching zone where volunteers can give guidance to our jobseekers. We are here not only to employ but also to upskill.”

HIRED ON THE SPOT! Newly hired applicants celebrate their career milestone with Ghie Lara, Chairperson of PMAP’s Employability Committee, at the PMAP Mega Job Fair 2026. Their success reflects what the event’s employability ecosystem is all about—connecting Filipino talent with employers, career support, and opportunities that can lead to meaningful employment.

That approach complements the continuing evolution of SM Job Fair—bringing employment opportunities closer to communities while creating pathways for jobseekers to develop the skills and confidence they need to compete in today's workplace.

Showing up for opportunity

For the jobseekers who came despite the weather, the experience was far more personal. Richmond Carl Bello arrived determined to find work and left hired on the spot as Administrative Staff at Readyman.

“Pumunta po ako ngayon kasi kailangan po talaga ng work. Umulan man o bumagyo, kailangan ng trabaho.”

Hired-on-the-spot applicant Richmond Carl Bello celebrates his new opportunity with SM Supermalls executives Royston Cabunag, Asst. Vice President and Head of SM Communities; Pats Lim-Dy, Senior Asst. Vice President for SM Communities Marketing; and Cedrik Forbes, Lead for SM Job Fairs, at the PMAP Mega Job Fair 2026.

For Sweet Ehricka Toledo, who was hired on the spot as a Cashier at SM Hypermarket, having the job fair inside the mall made pursuing an opportunity easier despite the conditions outside.

“Hindi ako mapipigilan ng ulan sa paghahanap ng trabaho. Buti po dito sa SM ang job fair, secured po mula sa panahon at maayos ang lugar.”

Their stories underscore why bringing job fairs into accessible community spaces matters: when opportunities are closer and easier to reach, more Filipinos have the chance to pursue them.

HIRED ON THE SPOT! A successful applicant proudly celebrates landing a new job at the PMAP Mega Job Fair 2026—turning a day of job hunting into a fresh career start.

Connecting employers with community talent

The benefits extend to employers looking for skilled people. Jhane Unciano, Administrative Manager of Dewan Architects and Engineers, said the event helped the company build its talent pool as it expands its presence in the Philippines. “We are also trying to promote our company's needs for Architects and Engineers... and we think this partnership with PMAP and SM is helping us tremendously with this.”

Joaquin Feliciano, University Relations Partner and Talent Sourcer at Meralco, likewise noted the turnout despite the weather, citing the collaboration among Quezon City LGU, PMAP and SM as a strength of the event. By bringing employers and jobseekers into the same accessible venue, SM Job Fair helps shorten the distance between available talent and available opportunities.

Making the employment journey easier

Jobseekers were also able to access digital government assistance through eGovPH, helping facilitate requirements such as TIN, Pag-IBIG, and SSS.

Pauline Faye Agtarap, Project Development Officer II of DICT, said the service helps reduce the steps jobseekers need to take as they prepare for employment. “Happy po ako kasi natutulungan natin ang mga naghahanap ng trabaho, bawas po sa pag-asikaso nila. It's a great opportunity to have SM as a partner in promoting the programs of DICT in helping Filipino jobseekers.”

This reflects the broader direction of SM Job Fair: making the journey to employment more convenient—not only by bringing jobs closer, but by connecting Filipinos with skills development and essential support services along the way.

OPPORTUNITIES WITHIN REACH. Jobseekers connect directly with recruiters at the PMAP Mega Job Fair 2026, exploring career opportunities from multiple employers—all under one roof.

Opportunities closer to home

The PMAP Mega Job Fair is part of SM Supermalls' continuing nationwide employment advocacy, bringing together employers, government and industry partners to make career opportunities more accessible to different communities. From a jobseeker braving bad weather for an interview to an applicant walking out with a new job, the impact ultimately comes down to individual lives moving forward.

Because sometimes, the distance between looking for an opportunity and finding one can be as simple as having the right people, support, and opportunities within reach.

ONE HANDSHAKE CLOSER TO A NEW CAREER. A jobseeker connects with a recruiter at the PMAP Mega Job Fair 2026, where face-to-face conversations open doors to new career possibilities.

More SM Job Fairs ahead

Following the successful PMAP Mega Job Fair, SM Job Fair continues to bring employment opportunities closer to communities through a nationwide lineup of hiring events:

August 25 – SM City Davao I SM City Tuguegarao
August 26 – SM City Fairview I SM City Cabanatuan
August 27 – SM City Pampanga I SM City Bacoor I SM City Trece Martires I SM Center Muntinlupa
August 29 – SM City Baguio
August 31 - SM Center San Pedro
September 1 – SM City Sto. Tomas
September 3 – SM City Manila
September 4 – SM City Sta. Mesa
September 7–8 – SM City Butuan
September 8–9 – SM City Iloilo I SM City Davao
September 9 – SM City Baguio
September 9–10 – SM City Cebu I SM CDO Downtown Premier
September 10 – SM City Trece Martires I SM City Tuguegarao I SM City North EDSA I SM City Zamboanga
September 12 – SM City La Union I SM City San Pablo
September 14 – SM CDO Downtown Premier
September 16–17 – SM Seaside City Cebu
September 24 – SM City Trece Martires I SM City Calamba
September 29 – SM City Bacoor

Schedules and participating malls may change without prior notice.

Each event provides jobseekers with direct access to employers from various industries, allowing them to explore career opportunities, submit applications, and participate in on-the-spot interviews—all in one convenient and accessible location.

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About SM Supermalls – Job Fairs

SM Supermalls is one of Southeast Asia's largest mall developers and operators, with 90 malls in the Philippines and 9 in China. For generations, SM has grown alongside Filipino communities by creating destinations where people, businesses, and opportunities come together. Through SM Job Fairs, SM continues to evolve with the aspirations of Filipino job seekers by making employment opportunities more accessible across its malls nationwide. Designed for diverse job seeker communities—from fresh graduates and career shifters to experienced professionals—SM connects talent with employers through meaningful partnerships that support workforce development and inclusive economic growth.

My SM. Your Most Loved Supermall.