Website Analysis India

Magnifying Glass to Look Through - Full Page Preview for Websites in Google Search Results

2010-10-06T10:16:00.000-07:00

Google's inclination towards experiments is a real fascination and they are simply unstoppable.

A testing is on the way; a magnifying glass for every search result which can provide a full page preview of the respective website.

Ask.com is the pioneer to offer this kind of full preview for web pages and in fact Bing has got this feature in its kitty.

Will this feature increase the loading time of Google SERPS? Have to wait and see after it is implemented fully!

A New Feature of Google Instant -A Navigational type Blue Arrow Next to Google's Top Search Result

2010-10-01T10:56:00.000-07:00

Experimentation to make Google Instant has just started it seems!

Today I noticed a blue arrow next to Google's first search results which can be moved down easily to other search results using the keyword navigation. Just press the down arrow in your system and you will see something funny and interesting.

This move by Google certainly enables the first ranking website steal the attention of the users. This could take take away / eat the possible clicks for the results after the first position.

Google Adwords ads displayed above the search results carries this blue delta / arrow next to it. One thing that has to be noted here is, the blue arrow button is pinned next to the top results, when Google ads occupies the top slot.

Hence can we assume, Google has tactically executed the move to push Google Adwords advertisers to compete for the top slot and make that extra bucks out of the that!

Google Instant in All Google Verticals

2010-09-30T05:53:00.000-07:00

Google Instant spreads its wings and flies high; makes itself available in other Google verticals and many countries.

When Google Instant was launched it was incorporated only in Google search. Now the Instant search function is available on all Google verticals. This wonder functionality is also available to 12 more countries viz. Austria, Belgium, Canada, Czech Republic, Ireland, Mexico, Netherlands, Poland, Slovakia, Slovenia, Switzerland and Ukraine.

Google Organic vs Google Places - Great Disparity in Value of Results

2010-09-27T10:01:00.000-07:00

Has Google got it all right in displaying results in its place page?

I think they have got it perfectly right on organic search results. The organic results shown in its SERP has held high standards compared to any other search engine. But the results furnished below the "more about this place" in Google maps page do not have much value.

Here is an example shown in Google SERPs. Results from MerchantsCircle and Yahoo local occupies the first 2 spots in the organic results.

But in place page, not only the results are different but some of the results are worthless; check the last 3 results.

Is it not time to Google for taking action to assemble worthy results like it has been providing in it SERPs.

Today is Google's 12th Birthday

2010-09-27T09:21:00.000-07:00

Google celebrates its 12th birthday today, it has posted a birthday cake logo in its home page.

The birthday cake was designed by a grand artist, Wayne Thiebaud. He is famous for his painting and cake drawing.

Many many happy returns of the day to you, Mr. Google !

Yahoo, You Still Rely on Meta Keywords for Ranking Websites?

2010-09-26T01:40:00.000-07:00

Do top search engines; Google and Yahoo give importance to Meta description and Meta Keywords tags for ranking purpose?
Most of the answers from stalwarts of SEO so far have been "meta keywords tag is dead for years and meta description is still considered."

One of my friend unleashed an experiment to prove the world with ample evidence on the current algorithm followed by Google and Yahoo for deciding the keyword ranking.

Before he started the experiment many SEOs thought that Keyword meta tag is not at all considered by Google and yahoo in their ranking algorithm. My friend started the experiment, within a fortnight he got the answer which many SEOs did not know. The answer is Yahoo still considers meta keyword tags and meta descriptions for ranking keywords wherein Google only frowns at both tags.
He experimented with the below test URLs in Google and Yahoo

1)Experiment 1 with only meta description
Contained only meta description

<html>
<head>
<title>Test Page 1 - meta description</title>
<meta name="description" content="ezhiltest">
</head>
<body>Test Page 1 - meta description</body>
</html>

2)Experiment 2 with only meta keywords
Contained only meta keywords

<html>
<head>
<title>Test Page 2 - meta keywords</title>
<meta name="keywords" content="ezhiltest">
</head>
<body>Test Page 2 - meta keywords</body>
</html>

His experiment result in Google:
Google indexed both the URLs but did even mind to rank the URLs for keyword placed in the Meta description and keywords tag. View the screenshot below.

His experiment result in Yahoo:
Yahoo coolly accepted the keyword in meta description keyword and meta keyword tag. :-) Look at the screenshot below.

Must Read - From Horse Mouth; From the mouth of Google!

Does this mean that Google ignores all meta tags?

A: No, Google does support several other meta tags. This meta tags page documents more info on several meta tags that we do use. For example, we do sometimes use the "description" meta tag as the text for our search results snippets, as this screenshot shows:

Even though we sometimes use the description meta tag for the snippets we show, we still don't use the description meta tag in our ranking.

Does this mean that Google will always ignore the keywords meta tag?

A: It's possible that Google could use this information in the future, but it's unlikely. Google has ignored the keywords meta tag for years and currently we see no need to change that policy.

I just saw a post by Danny Sullivan on Oct 24, the following is the title of the post Sorry, Yahoo, You DO Index The Meta Keywords Tag. Glad to see another great personality with the same conclusion on keyword meta tag. Bravo!

Popular SEO Books to Increase your Site Rankings in Google

2010-09-26T00:49:00.000-07:00

Tired of searching SEO tutorials in internet to make your website rank first in Google? Don't worry there are umpteen print books out there in the market which are written by well known authors.

But to pick up one from that will be a cumbersome process, this difficult step is simplified by SearchEngineLand. Take a closer at a 2009's popular SEO books.

There is nothing wrong in spending money for learning something useful. If you feel that there are abundant resources available in the internet for free, why should I purchase print book, then please do not go for traditional books.

Know your Site Traffic and Track your Site Rankings with StatCounter

2010-09-25T21:23:00.000-07:00

StatCounter is fabulous website tracking tool which has the ability to display website hits on your website. This tool is free to use if your website has less than 2,50,000 page loads/month.

You can get more details on the kind of services Statscounter offers from the following link http://statcounter.com/services.html.

StatCounter is very simple to install in your website / blog. Getting registered to use this tool and implementing it on your sites takes only few minutes of yours. If you are a fan of Google Analytics and do not want to use Statscounter alone, then you can use both simultaneously on your site.

The great advantage of StatCounter is that you need not login to your account to check the statistics, you can know the number of hits to your site by just visiting your website. You can easily know your site rankings and statistics for other important metrics.

Google Instant and it Effect on Adwords | Will Adwords be more Costlier than Ever

2010-09-25T09:07:00.000-07:00

Google Instant has something to say to Search Engine Optimizers and Google Advertisers.

It is a simple message to SEOs to wake up and be on your toes. This means relying on few top search volume keywords to pull search traffic might not work out in the presence of Google Instant.

It is indeed a hard message to Adwords advertisers compared to the message voiced to SEOs. Adwords advertisers are very likely to witness instant increase in avg.CPC due to Google Instant.

CTR is a major contributor to the Quality score which helps the Adwords advertisers to pay less for every click on their ads. CTR when expanded becomes click through rate and arrived by the following calculation Clicks/Impressions * 100. If the CTR comes down for a particular keyword the Adwords advertiser is bidding, it will directly contribute to the increase in the CPC aka cost per click. Decrease in CTR is due to increase in number of impressions not accompanied by adequate clicks. Google Instant is prone to increase the number of impressions that will / will not result in reasonable amount of clicks to stop reduction of CTR.

Just read the below example:-

Searchers do not need to hit the search button to see the results, they have to just select the suggested keywords or pause typing for 3 seconds. Obviously this is going to increase the impressions for any keyword, if this is not going to get the companionship of clicks to a minimum extent, certainly this is going to affect the CTR and CPC. Here Google can smack its lips to get more money from Adwords advertisers.

Other example on impression increase and Google's target of Exact match:-

An advertiser has a keyword in exact match and the keyword looks like this [SSL]. A searcher types SSL in Google.com, immediately Google throws lot of keyword phrases before him, he skips SSL and selects a suggested long tail keyword.

The above scenario has resulted in an impression increase for the [SSL] and a lost opportunity for the advertiser if he do not have long tail keyword in his Adwords account. If thousands of searchers follow this attitude, the keyword will witness a decline in CTR and an increase in CPC.

Google here indirectly prompts the advertisers who have mainly used exact matches to switch over to other matches. Exact match keywords are cheap compared to broad match and phrase match keywords. Because of Google's clever strategy advertisers are left with no options other to use broad match or phrase match keywords if they are serious on their business.

Check your Blog Site Rankings / Traffic Stats using Google Analytics

2010-09-24T22:26:00.000-07:00

Google has simplified the steps to check your traffic statistics. Henceforth you need not login to your Google analytics account to check your blog site traffic statistics / keyword rankings. You can get the traffic metrics of your blogger site in Blogger.com itself!!!!!!!!!!!!!!!!!!!!!!

This is superb right...

Now I will guide you to locate the tabs in which you can get the site statistics in your Blogger.com account.

Navigate to the Blog you want to check the web analytics data. Look out for the Stats tab in the nav bar, next to Monetize tab. Did you see that perfect, now click on the Stats tab, you would witness the following sub tabs Overview, Posts, Traffic Sources and Audience.

Click Overview to get a concise view of the overall stats which includes the birds eye view of the traffic for your posts, the sources which have brought in the traffic and the GEO location of your visitors. You can see the data in the following time periods Now, Day, Weekly, Monthly and All Time. The draw back is that you cannot view the reports for any other time periods, I mean to say that you would not able to see the trafic for any custom date other than the furnished time periods.

Click Posts tab to get the traffic statistics to your blog pages and posts. I am sure you all know how to create blog pages that will show up in the nav bar of your live blog site, just like a real website. Okay cool, will go back to the actual discussion point. You will be able to know the page views witnessed by your blog posts and pages. The draw back here is you can only see one metric, that is page views, rest of the metrics like bounce rate, exit rate, avg.time etc. cannot be seen from here. For that you have to access your GA account.

Traffic statistics will provide you the stats pertaining to referring urls, referring sites and search keywords. Referring sites are the actual websites sending the traffic. Referring urls are the exact urls belonging to the referring site. Search keywords are the keywords triggered in search engines to reach your site. The draw back is that the search keyword report do not provide the break up of keywords searched in various search engines to reach your blog site. To get these details you have to head over to your GA account.

Audience tab will supply your the GEO location statistics, Browser usage and Operating systems used. In GEO location stats you can see only the countries from where people are accessing your site. You cannot do a slice and dice analysis here. If you want to know the city from which people have accessed your blog, it is simply not possible through your Blogger stats tab. But do not worry, if you want to take a deep dive in to any blog statistics you require, head towards your analytics account and get the details you want from this great enterprise class software.

Enjoy the benefit of having an in built analytics tool to check your blog traffic statistics!

Tips and Tricks to make your Blog Site Rank First in Google

2010-09-24T07:40:00.000-07:00

Blogger.com is a product of Google which empowers blogger.com account holders to reach out to the internet world free of cost. People with blogger.com blogs need not pay a penny to Google for hosting their content in Google's server. A free hosting server and an unique blog url to any one who wants to create a blog is indeed a great gift from Google to it valuable users.

Blogger.com blogs have the ability to rank well in Google due to the mother and child relationship between them. Since 70% of the the world's internet population uses Google this really makes sense to go with at least one blogspot site.

Blogger.com SEO tips and tricks:

Having unique title for all your blog urls is one of the major factors in On page optimization. The title you give for your whole blog will get repeated before the actual titles of your individual blog posts. Implementing a few lines of code will enable your blog with unique titles. Below is the code to have unique blog post titles in blogger.com.

Look for the default title tag code in your XML blog code. Click edit html in the header navigation menu

Google Files Lawsuit against Rogue Online Pharmacies

2010-09-22T09:35:00.000-07:00

Rogue pharmacies which were playing cat and mouse game with Google have been sued by the search engine emperor.

These rogue pharmacies were selling drugs illegally by breaking the rules of Google Adwords. The efforts of Google to prevent rouge online pharmacies from selling drugs did not really have much impact on the kind of strategies they executed. The sturdiness of Google's verification procedures, automated keywords blocking, ad policies were not able to prevent the rogue online pharmacies from advertising drugs on Google.

Since Google's tolerance for formulating strategies did not pay the adequate results, the options were limited with Google other than filing a lawsuit in federal court against the so called rouge online pharmacies / advertisers for breaking its rules.

Are you Trying to Rank for "My Site Ranks First in Google"? Have you Read Google SEO Guidelines?

2010-09-22T08:57:00.000-07:00

Dear Novice SEO Contestants battling to rank for the keyword phrase "My Site Ranks First in Google,"I seek your kind attention please..

Have you read the SEO guidelines written by the Google, the search engine giant ruling internet empire? Will be glad to hear the word 'yes' from you, even if the answer is "No", I would appreciate the expression of interest to go through the SEO guide for beginners laid down by Google.

SEOs are at the mercy of Google, following their advice will do a world of good and power you to say ""My Site Ranks First in Google."

Here is the link to Google's Search Engine Optimization Starter Guide.

Google Instant and Decline in Traffic Eventhough your Site Ranks First in Google

2010-09-22T07:54:00.000-07:00

Are you people experiencing decline in traffic even though your site ranks first in Google for high search volume generic keywords due to the advent of "Google Instant" ?

Well, I pity if you are nodding your head agreeing decrease in traffic. But fact is a fact and you have to accept the reality and move forward to formulate strategies to improve the decline in traffic.

Some points to think about..

Optimize your website for long tail keywords shown by Google Instant
If your site ranks for only few generic keywords, then try to optimize your site for other generic ones releated to your site

The rules of SEO are unaffected / the Google ranks websites remains unchanged. This is a big relief for Search Engine Optimizers who makes Web Sites Rank First in Google !!!!!!!!!!

What is PPC and how does it work? Who are the pioneers of PPC model?

2010-09-22T06:36:00.000-07:00

PPC is the amount you are willing to pay for each click on your adcopy. PPC stands for Pay Per Click. When the user type the keywords in your PPC campaign in search engines and click on your corresponding ads you have in your campaign, then the PPC engine will charge you a cost depending on the MAX CPC you have set.

GoTo is the first search engine to offer PPC advertising and later it was renamed to Overture PPC. Google, the search engine giant which made it way in 1998 copied Overture PPC model and introduced Google Adwords in 2000. From there on the main revenue for Google is from Adwords, the pay per click product of Google.

https://adwords.google.com/professionals/profile/ind?id=08755009469586704486&hl=en

How to Find out if it is Easy / Difficult to Rank for a Particular Keyword in Google

2010-09-21T23:40:00.000-07:00

Check the competition in Google.

For Example if "My site ranks first in Google" is the keyword you want to rank in Google.com, then Google that keyword in Google.com and take a close look at the competition.

The competing pages in Google.com for this keyword is 30,500,000
Number of pages that has got the same phrase in the title is 54 (allintitle:My site ranks first in Google)

Get the help of a keyword difficulty checker tool.

The higher is the percentage greater is the difficulty!

Now you can decide for yourself the amount of hard work you have put in to rank for "My site ranks first in Google".

SEO Contest to Rank for Keyword "My Site Ranks First in Google"

2010-09-21T23:08:00.000-07:00

A fortnight of fierce competition among SEO professionals to rank for "My Site Ranks First in Google" has produced encouraging results.

Who is going to reap the dividend for the hard work exhibited is going to be quite interesting?

People who are watching the contest closely are very anxious to "read the last page of the book," in this case it is not possible at all :-)

October 1st will be the deciding day for choosing the winner of the contest , the one who ranks on top of Google SERPs for the keyword "My Site Ranks First in Google" outperforming other contestants will be crowned as the winner.

My site ranks first in Google

2010-09-14T02:40:00.001-07:00

Every SEO aspires to say the following to the world "My site ranks first in Google." There is nothing wrong in this, absolutely perfect; enabling a website to rank for keywords / key phrases is the mission of SEO.

Don't you people agree with me... I am sure you will :-)

Umpteen SEOs striving to rank number one for the same keyword in Google will not succeed in their mission. This is simply because there is only one number one slot in Google for the keyword phrase "My site ranks first in Google." I am not de-motivating the great SEOs competing with each other to rank for the target keyword; I am just reminding them that aspiring to conquer the number one slot is not easy. SEOs who know the rules of the game can outplay the novice, but here I would like to remind the contestants on the rabbit and tortoise race. I am sure you can recall the story stored in a corner of your brain. The amount of focus, dedication and perseverance exhibited by the contestants is going to be crucial in deciding the winner of the contest.

Here is my advice to rank for the keyword phrase "My site ranks first in Google." After reading the powerful ranking tips, apply these techniques to witness number one ranking in Google. Also prepare yourself on the means and ways to express your happiness to the world.

· Write a quality post on the topic

· Update your post with additional content every day

· Add more post to you blog containing *this theme

· Do not change the title after making the post live

· Increase the overall density for the targeted keyword in your whole blog

· Get backlinks................

Intimate Google bot about the existence of your blog site; open an account with Google Webmaster tools and submit your sitemap. You can get broad level of understanding about your sites performance in Google and view tips to fix issues related to your website. The keywords for which your blog site tanks in Google can easily be glanced in your web master tools account.

Please inform me at kamal.vayu@gmail.com when you witness ranking for "My site ranks first in Google".