MyADLETS, The Viral Frontier.

Burger King - Heinz Ketchup - Andy Warhol - 1982 Super Bowl Ad

noreply@blogger.com (ravenII) — Fri, 24 Apr 2020 07:32:00 +0000

The vintage footage was televised during 1999 ad placement for the Super Bowl.

Found on Reddit

Nike's #JustDoIt Manages To Chill Us With The "Never Stop Winning" AD with United States Women's National Soccer Team!

noreply@blogger.com (ravenII) — Thu, 11 Jul 2019 07:12:00 +0000

Video advertisement created by Wieden + Kennedy, United States for Nike
Category: Sports.
Agency Network: Wieden + Kennedy
Published/Aired:July 2019

While NIKE always managed to bring out the best in sports, even when they are controversial, manages this time to Just Do It.
#JustDoIt mantra of NIKE takes you further with this ad, placing Longing, the stress, the fight and the camaraderie and the final goal, the win. Wieden + Kennedy, of United States, manages to squeeze all this in to a minute.
Congratulations #USWNT, United States Women's National Soccer Team! for winning the 2019 World Cup Soccer.

"You Can't Be Seen Until You Learn To See" - This Is Marketing by Seth Godin

noreply@blogger.com (ravenII) — Thu, 13 Jun 2019 09:29:00 +0000

I just started to read a book by . I happened to be by a tweet. Once on Seth's blog, I read the free PDF excerpt and knew in no time that I need to read the entire thing. I think if you are one those like me, an unseen personality, you might find some ways to be seen.
If you need to verify further, there are some excellent reviews here.

Here’s a free PDF excerpt from the uncorrected galleys. If you decide to buy it like I did;

Barnes & Noble
IndieBound
800 CEO READ
Book Depository outside of USA
And in French!

Krispy Kreme Bring Joy to Every Earther While Welcoming Doghnut Earthers

noreply@blogger.com (ravenII) — Thu, 13 Jun 2019 04:49:00 +0000

While round earthers were shaming flat earthers, last year a new theory emerged. The new earthers put forward the idea that the earth could be shaped like a doughnut. May be because the ideas of cities in space are envisioned to be much stretched doughnut While we may all laugh at this unbelievable idea, Krispy Kreme and it's Spanish agency seem to wholly embraces this doughnut earth idea.

Imagine a joy-filled, doughnut shaped world filled with doughnut earthers! Krispy Kreme wants to give the new earther theory supporters a big warm welcome for National Doughnut day.

In a series of adorable but bizarre ad spots that are targeted for 20 different markets, Krispy Kreme sails through dinosaurs, the Bermuda triangle and tornadoes in search of a more joyful world.

Krispy Kreme is known to be a brand that package happiness in each of its freshly baked doughnuts to present the world joy and they would be believing the world would be a more joyful place if it was shaped like a doughnut.

Production of the spot;

Agency: LOLA MullenLowe, Madrid

Category Confectionery Sweets and snacks

Client Krispy Kreme

Production Landia

Country Spain

Google is under investigation by DoJ

noreply@blogger.com (ravenII) — Sat, 01 Jun 2019 05:35:00 +0000

If the DoJ's case against Alphabet' Google is to go ahead, there will be some changes to how the Advertising dollars span the world and coffers. Alphabet, is ranked among the world’s five largest corporations by market capitalization. The company's growth is mostly due to its powerful position in online advertising, a lucrative market that threatens to eclipse other forms of advertising. This was shared by News Papers, Magazines and TV prior.
WSJ (Pay walled) first dropped the news but the information is still sketchy.

The Justice Department is gearing up for an antitrust investigation of Alphabet Inc.’s Google, a move that could present a major new layer of regulatory scrutiny for the search giant, according to people familiar with the matter. The department’s antitrust division in recent weeks has been laying the groundwork for the probe, the people said…
The department is preparing to closely examine Google’s business practices related to its search and other businesses, the people said.
It couldn’t immediately be learned whether Google has been contacted by the department. Third-party critics of the search giant, however, already have been in contact with Justice Department officials, some of the people familiar with the matter said…
Alphabet, Google’s parent, typically is ranked among the world’s five largest firms by market capitalization. It has grown, thanks largely to its powerful position in online advertising, a lucrative market that threatens to eclipse other forms of advertising.

The North face and Leo Burnett Tailor Made, defaces Wikipedia to promote The North Farce (intentional) gear.

noreply@blogger.com (ravenII) — Fri, 31 May 2019 09:15:00 +0000

Advertising field is a crazy busy and expensive one. Every company wants to get the best for their advertising dollar and sometimes even look for free advertising, in various manner. The North Face seemed to have found a clever but unethical way to go about it.

It and the advertising partner went and edited the Wikipedia. Using the central principle of Wikipedia, communal editing. It uploaded photos of own products to famous outdoor destinations on the Wikipedia. Why you may ask? to push the brand into the top of Google image results, according to a video by North Face itself.

“We hacked the results to reach one of the most difficult places: the top of the world’s largest search engine,” the North Face said in the video, which paired footage of a climber reaching a mountain top with the company’s “Top of Images” campaign. The video touted the campaign as innovative (“We did what no one has done before”) and free (the video claimed that the company collaborated with Wikipedia and paid “absolutely nothing”).

As one would expect in a sneaky try like this campaign, which was carried out by the company’s team in Brazil and reported by Ad Age, quickly backfired this week.

Yesterday, the Wikimedia Foundation, the nonprofit entity that hosts and takes care of Wikipedia, denied collaborating on the project and blasted the North Face and its advertising partner, Leo Burnett Tailor Made, for “unethically” manipulating the site. In other words, defacing a public property. In no time, fans of Wikipedia were calling on the retailer to make a donation to the nonprofit to make up for its mistake. And by Wednesday night, the North Face had publicly offered an apology.

“We believe deeply in @Wikipedia’s mission and apologize for engaging in activity inconsistent with those principles,” the North Face said on Twitter. “Effective immediately, we have ended the campaign and moving forward, we’ll commit to ensuring that our teams and vendors are better trained on the site policies.”

Two Yubari melons from Yubari, Hokkaido realized a record ¥5 million, ($45,500) at season's first auction

noreply@blogger.com (ravenII) — Sat, 25 May 2019 07:42:00 +0000

Making advertising and hype to a new level, the today's (5-24-2019) bid for Yubari melons at the Sapporo wholesale market easily beat the all-time record set last year, a hefty ¥3.2 million paid in the first auction of melons last year.

These melons are premium cantaloupe very famous for its soft juicy orange-colored flesh and sweetness due high sugar content. The harvesting of melons began Thursday morning in Yubari, a city famous for the priced melon production and is expected to reach its peak in early July, according to the local agricultural cooperative.
These melons usually sell for ¥4,000 to ¥10,000 each and are often given as gifts in Japan and business buy them and display them to show the successful business capabilities of the firm.

Tokyo-based Pokka Sapporo Food and Beverage Ltd., who paid the large sum for these melons, said it decided to bid in the first auction. It was also the first time the Pokka bid in the auction. The company president President Yoshihiro Iwata said he wanted the melons to mark the 10th anniversary of the release of its melon-flavored soda by the company. The company was formed in Hokkaido and provided benefits to Yubari area by creating the Pokka Yubari Melon Favored Soda.
So if you have drunk this soda, you already know the flavor.

“As our company was founded in Sapporo, I had been thinking there must be something I can do for Hokkaido,” said President Yoshihiro Iwata, 57.
The melons will be on display at Sapporo Dome and New Chitose Airport in Hokkaido. Then they will travel to the factory for color and scent analysis to help in the development of new products.

The switch to unified pricing rules and a unified first price auction

noreply@blogger.com (ravenII) — Wed, 22 May 2019 06:16:00 +0000

According to Google, the switch to unified pricing rules and a unified first price auction will help our partners simplify how they manage advertising revenue and increase transparency for everyone in the ecosystem. We understand these changes will impact how publishers operate their advertising businesses, so over the next few months our teams will be working with our partners to help them with this transition. We are excited to take this next step together.
Google is making a change to its programmatic exchange that will likely result in marketers paying more for their ads, at least in the short term until brands adjust.

Under a plan announced Wednesday, Google Ad Manager, previously known as Adx, will move to a first-price auction, a significant shift that will resonate across the $48 billion programmatic landscape.

"By simplifying our auction in Ad Manager, we can help make it easier for publishers and app developers to manage and get fair value for their inventory," Google stated in a blog post.

Google previously operated on a second-price auction model, which generally speaking, is similar to winning something on eBay. For example, if the highest bidder bid $5 for an ad, and the second highest bidder bid $3 for the same ad, then the highest bidder would pay $3.01 — just a smidge more than the second highest bid. Now, however, what someone bids is what they pay. Because Google is so critical to how digital ads are bought and sold, the implications of the change will be felt across the industry.

“Moving to a first price auction puts Google at parity with other exchanges and SSPs in the market, and will contribute to a much fairer transactional process across demand sources. The move also provides significantly greater information transparency to both advertisers looking to understand their working media dollars, and publishers looking to assess the fair market value of their supply.”
- Scott Mulqueen, VP Programmatic and Data Product Operations, Trusted Media Brands

Fourth Circuit Court of Appeals Reverses Fair Use Ruling, Confirming Stolen Photographs Being Used Under The Guise of “FAIR USE" Unlawful.

noreply@blogger.com (ravenII) — Sun, 19 May 2019 00:39:00 +0000

The case in point was when a photographer found out one of his photographs being used, illegally on a commercial website. The photographer is Russell Brammer who created the time-lapse photograph in question. That photograph was then used by film festival organizer called Violent Hues, on Violent Hues’ website without attribution or licensing. I join countless others thinking this was a willful infringement, with weak factors like Violent Hues did not know the image was “copyrighted,” and "fair Use"
But to the amazement of many, fourth circuit court ruled in favor of Violent Hues (Russell Brammer v. Violent Hues Productions, LLC No. 1-17-cv-01009(E.D. Va.June11, 2018))
The judge agreed that Violent Hues’ owner Fernando Mico used the photograph “in good faith,” Mico, who claimed that he saw “no indication” the image was copyrighted, (In the Flickr screenshot above, one could clearly see the copy right clause.) and did not impact Brammer’s financial income by using the photo (?), the court added. The judge concluded that taking it was “fair use.”
Rebuttals came from all over, the Copyright Officer of Nova Southeastern University, Attorney David Kluft of the law firm Foley Hoag, to name a few.

Of course Mr. Brammer took the case to the appeals court.
The court had more knowledge and understanding on the matter;

Starting with “fair us is not designed to protect lazy appropriators,” the court applied fair use provisions, all four (Scroll down to check out the fair use doctrine). The court concluded that the use of the photograph by Violent Hues, failed all four tests.

The “purpose and character” of the secondary use, which is the first of the four fair use factors, the appeals court found that Violent Hues shows no apparent transformation and the cropping of the image does not alter the original with ‘new expression, meaning or message' to the photo.

The "nature of the copyrighted work,” the second fair use factor, the appeals court found that the artistic creativity of Brammer went in to making the photograph entitled it “to thick copyright protection.” and concluded that “the second factor also weighs against fair use.”

The “amount and substantiality of the portion used,” the third factor, also weighed against fair use, Violent Hues used roughly half the photo—the half that was “the heart of the work,” the court said.

The fourth factor, “the effect of the use upon the potential market for or value of the copyrighted work,” also weighted against fair use. “Violent Hues made commercial use of the Photo and duplicated the heart of the work by copying the Photo’s most expressive features. Brammer thus need not demonstrate that the licensing market for his Photo would be depressed should Violent Hues’ behavior become widespread,” the appeals court said.

“Considering these factors together, it is clear that the copying here fails the ‘ultimate test’ of fair use: Violent Hues’ online display of Brammer’s Photo does not serve the interest of copyright law,” the court concluded.

The appeals court sent the case back to the lower court for further proceedings.

The fair use in the USA;

Notwithstanding the provisions of sections 106 and 106A, the fair use of a copyrighted work, including such use by reproduction in copies or phonorecords or by any other means specified by that section, for purposes such as criticism, comment, news reporting, teaching (including multiple copies for classroom use), scholarship, or research, is not an infringement of copyright. In determining whether the use made of a work in any particular case is a fair use the factors to be considered shall include—
(1)
the purpose and character of the use, including whether such use is of a commercial nature or is for nonprofit educational purposes;

(2)
the nature of the copyrighted work;

(3)
the amount and substantiality of the portion used in relation to the copyrighted work as a whole; and

(4)
the effect of the use upon the potential market for or value of the copyrighted work.

The fact that a work is unpublished shall not itself bar a finding of fair use if such finding is made upon consideration of all the above factors.

(Pub. L. 94–553, title I, § 101, Oct. 19, 1976, 90 Stat. 2546; Pub. L. 101–650, title VI, § 607, Dec. 1, 1990, 104 Stat. 5132; Pub. L. 102–492, Oct. 24, 1992, 106 Stat. 3145.)

MyAdlets Youtube Channel "Warriors WCF Game 2 Win" Andre Iguodala Snaps the ball from Damian Lillard.

noreply@blogger.com (ravenII) — Fri, 17 May 2019 19:22:00 +0000

Golden State Warriors' Andre Iguodala's block and steal left Damian Lillard of Blazers, almost crying. WCF Game 2. This will be remembered, for a long time.

A warriors fan Diego Patterson voiced "One of the best ending to a great comeback!!! Lggy made a great play!!!! Who saying at 35 you can do a play like that!!! Warriors!!!! 💯💯💯👏👏👏👏👏🥇🥇🥇🥇🥇"
Await more YouTube work.

Mastercard's “Together, Everything is Possible.” Makes, Neymar Jr., Messi, Sorenstam, Dan Carter, Et al Follow The Bouncing Red Ball

noreply@blogger.com (ravenII) — Sun, 12 May 2019 19:58:00 +0000

With McCann XBC and McCann New York and associated teams, Mastercard is delivering message that appeal to greater and divers a global market, at the same time making the message locally relevant. The adlet has been produced in a flexible and modular fashion to make it locally relevant while maintaining a straight line in global brand management. The Adlet is produced in multiple versions to grab the attention of sports fans of rugby, tennis, hockey and football across Europe, Middle East & Africa, Latin America and Asia Pacific. It is also the first Advertising entertainment to incorporate the Mastercard sonic brand, including its distinct melody, acceptance sound and sonic signature.

“People today expect more than a great product – they expect brands to have a point of view, and it’s through Start Something Priceless that we show ours. We’ve always been a brand focused on experiences over things, and are thrilled to see our global ambassadors uniting to demonstrate in a light-hearted way, that together, everything is possible. It is a message we hope reminds people that we are all stronger when we come together, and have some fun with it too.” said Raja Rajamannar, chief marketing and communications officer, Mastercard, about the

Client, Ad team, and Production;

Client Mastercard Agency McCann XBC Joyce King Thomas, chairman, chief creative officer, McCann XBC; Adrian Botan, global creative director; Pete Jones, EVP, executive creative director; Hetu Negri, sr. creative; Juan Peirano, sr. art director. Production McCann New York Dave Herman, SVP, executive producer; Athenea Harrington, lead executive producer. Craft, Valentina Barbazza, sr. producer; Juan Perez de Rozas, producer. Production Company Landia Films Rodrigo Saavedra, director; Nicolas Cabuche, exec producer; Maria Silva, producer; Charli Ritter, DP; Cristina Cavanillas, production manager.

Cruise 2020, Virginie Viard's Solo Chanel Collection SInce The Passing Of Karl Lagerfeld

noreply@blogger.com (ravenII) — Sun, 05 May 2019 13:35:00 +0000

A runway, catwalk or ramp, is one of best of the advertising since the 19th century or the modern era, for fashion. Chanel has been an icon in this field of fashion and continue to be so.

Chanel lost an iconic designer in February 2019 when Karl Lagerfeld passed away. But that did not stop the line from vanishing with him.
Virginie Viard worked alongside Karl Lagerfeld at Chanel for over 30 years, and for the fist time presented her first solo collection for the house since Lagerfeld's passing in February. Presenting the brand's Cruise 2020 show in Paris, Viard ushered in the next era of Chanel while staying true to Karl's vision, according to fashion pundits. Here is a short video (AP) of the runway.

Google might be looking to block ADblockers in Chromium.

noreply@blogger.com (ravenII) — Thu, 24 Jan 2019 15:54:00 +0000

It seems Google might be looking to block AD blockers in Chrome. Google engineers have proposed changes to the open-source Chromium browser that will break content-blocking extensions, including ad blockers.

If the changes happen as planed, plugins like Adblock Plus that rely on basic filtering might continue to work if properly tweaked, and block ads. But the more aggressive extensions like uBlock Origin will meet a wall. The drafted changes will limit the capabilities available to extension developers, apparently for the sake of speed and safety. Chromium forms the central core of Google Chrome, and, soon, Microsoft Edge.

From the Chromium bug tracker

From the description of the declarativeNetRequest API[1], I understand that its purpose is to merely enforce Adblock Plus ("ABP")-compatible filtering capabilities[2]. It shares the same basic filtering syntax: double-pipe to anchor to hostname, single pipe to anchor to start or end of URL,  caret as a special placeholder, and so on. The described matching algorithm is exactly that of a ABP-like filtering engine.

If this (quite limited) declarativeNetRequest API ends up being the only way content blockers can accomplish their duty, this essentially means that two content blockers I have maintained for years, uBlock Origin ("uBO") and uMatrix, can no longer exist.

Beside causing uBO and uMatrix to no longer be able to exist, it's really concerning that the proposed declarativeNetRequest API will make it impossible to come up with new and novel filtering engine designs, as the declarativeNetRequest API is no more than the implementation of one specific filtering engine, and a rather limited one (the 30,000 limit is not sufficient to enforce the famous EasyList alone).

Key portions of uBlock Origin[3] and all of uMatrix[4] use a different matching algorithm than that of the declarativeNetRequest API. Block/allow rules are enforced according to their *specificity*, whereas block/allow rules can override each others with no limit. This cannot be translated into a declarativeNetRequest API (assuming a 30,000 entries limit would not be a crippling limitation in itself).

There are other features (which I understand are appreciated by many users) which can't be implemented with the declarativeNetRequest API, for examples, the blocking of media element which are larger than a set size, the disabling of JavaScript execution through the injection of CSP directives, the removal of outgoing Cookie headers, etc. -- and all of these can be set to override a less specific setting, i.e. one could choose to globally block large media elements, but allow them on a few specific sites, and so on still be able to override these rules with ever more specific rules.

Extensions act on behalf of users, they add capabilities to a *user agent*, and deprecating the blocking ability of the webRequest API will essentially decrease the level of user agency in Chromium, to the benefit of web sites which obviously would be happy to have the last word in what resources their pages can fetch/execute/render.

With such a limited declarativeNetRequest API and the deprecation of blocking ability of the webRequest API, I am skeptical "user agent" will still be a proper category to classify Chromium.

Instagram's Bot Problems Affecting Advertisers.

noreply@blogger.com (ravenII) — Sat, 22 Dec 2018 04:45:00 +0000

Fraudulent Bot Activity On Instagram

Captiv8 is saying that 11% of sponsored post activity were performed by Bots! Controlling them seem to be a problem. It looks like fashion industry influencer got the largest share of bot activity while the traditional celebrities.

Here Comes Google Admobs

noreply@blogger.com (ravenII) — Sun, 16 Dec 2018 10:23:00 +0000

Every mobile app developer, be it a corporate developer or a solo developer with a single app, looks for monetizing it once ready for launch. Yes, here comes Google Admobs (I prefer MyAdlets ;) ) providing app developers with easy-to-use solutions to earn more from their apps. AdMob has invested in a range of tools to do this, but also make it much easier.
Here are some of the ways AdMob helps out App developers and information on some of the new aspects and addons to AdMob;

Google’s advanced monetization technology
Earlier this year we introduced Open Bidding in beta, a new monetization model where all participating ad buyers compete simultaneously in one unified auction. Developers using Open Bidding are already seeing more ad revenue and less latency for their users.
Today, we are excited to announce that the Open Bidding program now features eight advertising partners for mobile ad buying. In addition to OpenX, Index Exchange, Smaato, Tapjoy and AdColony, now Facebook Audience Network, AppLovin, and Rubicon Project are joining the ongoing beta. With these new partners, we're offering diverse sources of app advertising to compete for ad inventory in real time, driving even more revenue for app developers.
"AdColony is excited to join forces with Google to move the app monetization ecosystem forward with Open Bidding. AdMob’s scale of advertiser demand and ease of integration provides a tremendous opportunity for app developers to drive more revenue and operational efficiency.”
- David Pokress, EVP Publishing & Account Management at AdColony
We’re continuing to add new features to Open Bidding based on feedback from our beta participants, including support for all ad formats like interstitial, rewarded, banner, which are all available today, and native, which will be added soon.
In addition to asking for more formats and advertising demand, developers participating in our beta have also asked us for transparency into who is bidding on and buying their ad inventory. We’re pleased to announce that we'll be adding a new auction report that allows developers to understand how their different advertising partners are performing. Open Bidding Auction Reports will be available to beta participants early next year.

While we’re paving the way for the next era of monetization technology, we also know that waterfall mediation* isn’t going away anytime soon. That’s why we’ve built Open Bidding to work seamlessly with waterfall mediation to maximize the value of every impression and simplify operations. Beta participants have noted the compatibility as a meaningful value-add.
Get set up quickly with developer-first tools
Regardless of whether developers use waterfall mediation, Open Bidding, or both, we’re committed to delivering the best experience on our platform. We know onboarding processes can be painful and create extra work—but we’ve got a few new tools to help with that.
AdMob’s new Mediation Test Suite beta makes it easier to test if your app is set up correctly to display ads, so you don’t miss out on revenue. Now, if you hit a snag with the SDK integration, you can test each individual network and instantly identify the source of the issue (e.g. SDK, adapter, credentials, etc.)—no more blindly troubleshooting issues and searching for the source. Once everything checks out, you’ll see an ad in the testing environment to confirm that the pipes are ready.
Another new beta feature is the ability to “warm up” your SDK adapters to reduce timeouts on the first ad request. Soon, you'll be able to initialize all SDK adapters in a single call to AdMob, ensuring all adapters are ready to go when the first ad is requested.
Our goal is to make setup easier. And if you do get stuck, we have the resources and global support to help you move fast.
In addition to building better tools, we’re partnering with players across the ecosystem and moving to a more efficient model that enables developers to earn more from their apps. Stay tuned for more exciting announcements over the next few months.

*Waterfall mediation uses historical revenue data to prioritize networks and call them one at a time.

Posted in:

Help AdSense Improve Their Products and Services

noreply@blogger.com (ravenII) — Fri, 07 Dec 2018 03:54:00 +0000

"Help us improve our services and products"

AdSense is inviting all AdSense users to share your thoughts with us so that they can provide you with a better experience
Depending on how you have setup your email preferences, within AdSense, you may have already received a survey by email.
If did get the invitation, please take the time to respond to it and provide your input. In the past, AdSense relied on your responses to improve the help, product interaction, and thet type of features offered by AdSense.
According to a blog post, the survey should take about 10-15 minutes and can be answered on mobile. Whether you’ve completed this survey before or you’re providing feedback for the first time, AdSense thanks you for sharing your valuable thoughts.

eBay's "Retail Revival Local Business, Global Market" Nears End Of The First Year With Happy Notes For 2019.

noreply@blogger.com (ravenII) — Fri, 07 Dec 2018 02:47:00 +0000

eBay launched "Retail Revival Local business, global market" initiative with the cities of Akron, Ohio, Lansing, Michigan, and Wolverhampton, UK, to train and empower local business owners to sell their unique inventory in a global marketplace. There are many a ways, one could promote a business. Thank you eBay.

Each of the three city programs is now thriving and producing very promising results:

Of the 182 participating Retail Revival sellers, 60% were new to eBay

Collectively, Retail Revival sellers have made 37,000+ sales

Approximately 10% of the combined US city GMV has come from international sales, representing buyers from over 70 countries from Algeria to Vietnam

Sellers in Akron with previous eBay experience have seen their GMV grow 78% YoY as a result of the top-notch coaching and training they’ve received

Lansing and Wolverhampton experienced sellers are also performing well, with current GMV growth at 14% and 33%, respectively

Two Akron Retail Revival sellers, Five Blessings and Seventh Floor Clothing, opened brick-and-mortar locations this year — a tangible sign of growth, in part supported by their sales on eBay

eBay plans to extend the effort to add three more cities of which at least one will be out side of the USA.
You too can make a big impact of your own this holiday season by shopping from a small business, be they cute holiday cards from Five Blessings, a stylish backpack from Goodstart Jones, a vinyl record art from Records Redone or a cool graphic tee from The Social Dept. You can find all of them at ebay.com/RetailRevival.

"Believe in something, even if it means sacrificing everything." Tweet Brings The AdAge's Marketer of the Year for 2018 For NIKE

noreply@blogger.com (ravenII) — Wed, 05 Dec 2018 06:15:00 +0000

"Believe in something, even if it means sacrificing everything." Nike and Colin Kaepernick collaboration on twitter platform set off a storm or a Tornado of a campaign, winning fans, enemies and refuel a conversation about the role of brands place in societal issues. With some uneducated fans adding the smoke to the debate with burning apparels, Nike became the darling of the time, even with PHILIP H. KNIGHT: Chairman Emeritus pumping some money in to some campaigns. Good work #Nike #ADAGE

Adage

Samsung Malaysia AD Blunder , again, - Fake Photos Rules In Phone ADs

noreply@blogger.com (ravenII) — Wed, 05 Dec 2018 01:01:00 +0000

Samsung, I am certain if not you, your agency should have a better way to obtain a photo to fake your portrait photos with your phone. At least take try and avoid buying from a stock agency like Getty :). Samsung, Huawei have a thing for using DSLR photos in their phone ads. Despite all the backlash, they continue to do so. What is even bad, is that the post processing department perhaps run by second graders.

Samsung Malaysia bought a photograph from Photographer Dunja Djudjic from Getty and used a heavily edited version of it to advertise the portrait mode on the Galaxy A8 Star.

This is nothing new as Huawei used a photo clearly taken with a DSLR and the previous Samsung Brazil photos from the Web, At least buy a camera and take your own photo. But please don't post the EXIF info. The dumb users will find out later, that you cheated.