My CEO Life

Great Write Up of One of Our New Businesses – ListGlobally

Sun, 29 Aug 2010 23:17:31 +0000

Whenever you launch a new business, the hardest thing to do is get cut through with your target market. Therefore you need to do everything in your power to create awareness of what you are offering them. We have managed to acheive this with one of our new businesses, ListGlobally. Check out the coverage. Related posts:

One of My Businesses – Classified Ad Ventures – Looking for Sales People One of my businesses, Classified Ad Ventures, is looking for...
Classified Ad Ventures Looking for Online Sale Staff Classified Ad Ventures is looking for experienced online sales people...
The Internet Killing “Old World” Businesses In the late 90's pundits around the world foretold of...

Related posts brought to you by Yet Another Related Posts Plugin.

One of My Businesses – Classified Ad Ventures – Looking for Sales People

Sat, 10 Jul 2010 18:34:27 +0000

One of my businesses, Classified Ad Ventures, is looking for experienced online sales people to join our rapidly growing sales team. We are currently looking for sale people in all states in Australia and later in the year, we will have opportunities in other markets. Related posts:

Classified Ad Ventures Looking for Online Sale Staff Classified Ad Ventures is looking for experienced online sales people...
The Internet Killing “Old World” Businesses In the late 90's pundits around the world foretold of...
Firing People the Right Way The cold hard reality of life for all businesses is...

Related posts brought to you by Yet Another Related Posts Plugin.

eBay Using Social Media to Plan for the Future

Thu, 13 May 2010 14:10:57 +0000

I had a great chat today with the Head of eBay Talent Management based out of Ireland. His role is to conduct a global search for top talent and to find out if they would be interested in working for EBay in the future. At any point in time he has a number of live executive searches he is conducting. What is intersting is that he found me via linkedin. He reached out, contacted me and we had a chat. While i am not interested in changing jobs at the moment, i know people that would be suitable and i will the eBay guy in touch with them. This is a great example of a company that is forward planning. eBay is using social networking to its advantage and it is appears to be delivering storng results. More companies should take this approach. Your target market is out there and they are using linkedin. It is just a case of being systematic and organised in building contacts and developing networks. No related posts. Related posts brought to you by Yet Another Related Posts Plugin.

Good Customer Communication – From the Top

Fri, 09 Apr 2010 06:23:33 +0000

Today i received an email from the CEO of Qantas apologising about the recent disruptions to their services. Initially i thought i was someone important then i realised it went to all Frequent Flyers. The good news is that this email directly addresses some of the bad press the airline has been receiving. It was good, from a customer perspective, to actually hear from the man at the top and not some PR mouth piece. Overall this is a great example of using PR and email to directly get to those customers that really matter, the frequent flyer. More companies should use this approach more often. Overall, well done ... not just fix the maintenance issues. No related posts. Related posts brought to you by Yet Another Related Posts Plugin.

Classified Ad Ventures Looking for Online Sale Staff

Fri, 09 Apr 2010 00:05:30 +0000

Classified Ad Ventures is looking for experienced online sales people to join our rapidly growing team. Initiall we are looking for sale people in all states in Australia and later in the year, we will have opportunities in other markets. The ideal candidate has probably worked for a realestate.com.au or domain.com.au in a front line sales position. They would have experience as either a BDM (business development manager - ie new business) or account management (management of existing customers). Related posts:

RedBubble Looking for Online Marketing Staff RedBubble, one of CAV Investment Holdings investments, is looking for...

Related posts brought to you by Yet Another Related Posts Plugin.

RedBubble Looking for Online Marketing Staff

Wed, 07 Apr 2010 09:59:43 +0000

RedBubble, one of CAV Investment Holdings investments, is looking for experienced online marketing people. There are two major roles available - Head of Consumer Marketing and Head of Industry Marketing. The Head of Consumer Marketing is responsible for rapidly increasing the number of visitors to the site and improving their conversion from visitors to buyers. Over 1.5 million people from all parts of the world visit the site each month. The successful candidate will need to increase this traffic. In addition, the successful candidate needs to ensure that the site presents the art for sale in its best possible light to maximise the conversion from visit to sale. The Head of Industry Marketing is responsible for rapidly increasing the take up and useage of the site by artists from around the world. Artists are the core of the business. It is their art work that is being presented for sale and it is important that we increase the volume of art work on the site and that we help the agents to market their art work on the site and to their customers directly. RedBubble is a leading online retailer of the works of emerging artists. Visitors to the site are able to select the work that they like, select how they would like to receive the work (t-shirt, print, cards, etc) and then RedBubble does the fulfilment. While the head office is in Australia, customers are from throughout the world. The roles are based in Melbourne, Victoria, Australia. If you are interested in this role or know someone that would be interested, email sbaker@classifiedadventures.com No related posts. Related posts brought to you by Yet Another Related Posts Plugin.

Walking the Talk – Management Must Lead by Example

Sun, 04 Apr 2010 22:28:06 +0000

In today's economic environment businesses are making tough decisions. They are laying off people at a great rate, cutting back on non-essential costs, and pushing through price increases on their customers, all in an effort to improve the overall performance of a business. Banks are a great example of this, they are looking for any way to increase their revenues through new fees and charges while quietly (and sometimes not so quietly) laying off people. These businesses, especially the public ones, have no choice. Their share prices reflect the belief by shareholders in higher and higher returns from these companies. However, while these changes in an organisation can be difficult for the employees (no one likes to see collegues lose their jobs), senior management often dont cut back on their pay packets or their perks, thereby creating an us and them culture in a business. If senior management don't walk the talk, the run the risk of undermining the culture of a business. No related posts. Related posts brought to you by Yet Another Related Posts Plugin.

Firing People the Right Way

Fri, 26 Mar 2010 09:20:13 +0000

The cold hard reality of life for all businesses is that, from time to time, people need to be let go. Recently i chatted with one person that was made redundant. Her description of the process was "I was notified I was being made redundant, and immediately frog-marched out of the building. I wasn't even given the opportunity to collect my wedding photos off my desk. It was all rather disrespectful." The above is an example of a company that is not approaching the letting go of people in the right manner. How should companies handle this most difficult of times? No related posts. Related posts brought to you by Yet Another Related Posts Plugin.

The Internet Killing “Old World” Businesses

Thu, 18 Mar 2010 00:07:33 +0000

In the late 90's pundits around the world foretold of the rapid dimise of traditional business at the hands of the Internet. Of course this didnt really happen as the internet provided more of an evolutionary change than a revolutionary change. Still, the internet has dramatically changed our economic landscape. Just take the online real estate advertising business. Ten to 15 years ago, everything was advertised in the paper. Now classified sections have shrunk to former shadows of themselves. If you are looking for a flatmate or a rental, you wouldnt even consider buying a paper, Craiglists or one of the thousands of niche sites out there provide a far better service. The same is happening with homes for sale ... it is just a matter of time before more and more papers either reinvent themselves or just disappear. Therefore it was with interest that the following article came across my desk (ok ended up in my email) about the Blockbuster thinking about entering bankruptcy protection. No wonder businesses like Netflix (USA), Lovefilm (UK and Europe) and Quickflix (Australia) are growing at ever increasing rates. No related posts. Related posts brought to you by Yet Another Related Posts Plugin.

When PR Goes Wrong

Simon — Mon, 08 Mar 2010 10:47:12 +0000

Its been a while since i last wrote however i just couldnt resist writing about a PR event that i am sure Tiger Airways is regretting. I was kicking back and watching TV the other night when the show Airways came on. Now i dont usually view these types of shows however i was intersted in seeing how the Australian version of the UK show faired. Suffice to say, the Tiger Airways, about which the show is about, came off looking amateurish at best. No related posts. Related posts brought to you by Yet Another Related Posts Plugin.