Hubspot launches Facebook marketing effectiveness tool</h1> <article> <h1>Hubspot launches Facebook marketing effectiveness tool</h1> <p>Natalie Brandweiner — Mon, 21 May 2012 13:55:16 +0100</p> <p class="MsoNormal">Marketing software company <a target="_blank" href="http://www.hubspot.com/"><strong>Hubspot </strong></a>has launched a dashboard web app for tracking the success of Facebook marketing campaigns. <o:p></o:p></p> <p><a href="http://www.mycustomer.com/topic/marketing/hubspot-launches-facebook-marketing-effectiveness-tool/142838">read more</a></p> </article> <article> <h1>Mike Grafham, Yammer: How to drive social adoption throughout your business</h1> <p>Neil Davey — Mon, 21 May 2012 01:10:22 +0100</p> </article> <article> <h1>IT service desks clueless over call costs - study</h1> <p>Natalie Brandweiner — Mon, 21 May 2012 01:09:17 +0100</p> <p class="MsoNormal">Nearly 80% of IT service desks have no idea how much each call they are handling actually costs, according to new research. <o:p></o:p></p> <p class="MsoNormal">Additionally, the report from <a target="_blank" href="http://www.pinkelephant.com/"><strong>Pink Elephant</strong></a> and <a target="_blank" href="http://www.sdi-europe.com/home/"><strong>The Service Desk Institute (SDI)</strong></a> revealed that a staggering 92% of service desks do not even measure the cost of calls, transferred to second line support. <o:p></o:p></p> <p><a href="http://www.mycustomer.com/topic/customer-experience/it-service-desks-clueless-over-call-costs/141846">read more</a></p> </article> <article> <h1>Are these the three major trends for social business?</h1> <p>Natalie Brandweiner — Mon, 21 May 2012 01:08:03 +0100</p> <div>Presenting at the Webcom conference in Montreal last week, <a target="_blank" href="http://www.web-strategist.com"><strong>analyst Jeremiah Owyang </strong></a>spoke of the integration of advertising with social and announced his own updates to the the first three theses of the Cluetrain manifesto.</div> <div> </div> <div>The analyst used his keynote to examine the state and future of social business – outlining how companies are organising social business and the emergence of the dynamic customer journey. </div> <div> </div> <div>He provided three predictions likely to i</p> <p><a href="http://www.mycustomer.com/topic/social-crm/analyst-jeremiah-owyang-predicts-three-future-trends-social-business/142801">read more</a></p> </article> <article> <h1>Real-time decision-making a customer service differentiator - study</h1> <p>Natalie Brandweiner — Mon, 21 May 2012 01:06:58 +0100</p> <p class="MsoNormal">The enhanced customer and transaction data analysis delivered by contact centre systems vendors is allowing centres to affect the outcome of interactions and create more opportunistic conversations.<o:p></o:p></p> <p><a href="http://www.mycustomer.com/topic/customer-experience/real-time-decision-making-differentiator-customer-service/141438">read more</a></p> </article> <article> <h1>Oracle couples RightNow CX Cloud Service with Fusion Sales</h1> <p>Natalie Brandweiner — Mon, 21 May 2012 01:06:08 +0100</p> <p class="MsoNormal">Oracle has announced the integration of its newly acquired RightNow CX Cloud Service with Oracle Fusion CRM in the Cloud. <o:p></o:p></p> <p class="MsoNormal">The combination will allow organisations to increase customer retention, cross-channel customer interactions that increase revenue opportunities and drive organisational efficiencies, said the firm. <o:p></o:p></p> <p><a href="http://www.mycustomer.com/topic/social-crm/oracle-couples-rightnow-cx-cloud-service-fusion-sales/142844">read more</a></p> </article> <article> <h1>Infographic: How mobile is leading the email revolution</h1> <p>Natalie Brandweiner — Mon, 21 May 2012 01:05:49 +0100</p> <p><em>With 88% of emails now read via a mobile phone daily, this new infographic from </em><a target="_blank" href="http://www.returnpath.net/"><em><strong>Return Path</strong></em></a><em> explains how mobile devices are changing how and where we read emails.</em></p> <p> </p> <p> </p> <p> </p> <p><strong>CLICK ON THE IMAGE TO ENLARGE. </strong></p> <p><a href="http://www.mycustomer.com/files/siftmedia-mycustomer/images/Email%20in%20motion%20infographic.jpg"></a></p> </article> <article> <h1>How to make your social service desk a success</h1> <p>Natalie Brandweiner — Mon, 21 May 2012 01:03:27 +0100</p> <p><em>With social rapidly becoming one of the most important channels for customer service, MyCustomer.com examines its emergence into agents' service desks - and </em><i>outlines which brands are successful integrating service operations. </i></p> <p> </p> <p> </p> <p> </p> <p><a href="http://www.mycustomer.com/topic/how-make-your-social-service-desk-success/141812">read more</a></p> </article> <article> <h1>VoC: What’s wrong with VoC and how do you get it right? (Part II)</h1> <p>Neil Davey — Mon, 21 May 2012 01:02:15 +0100</p> </article> <article> <h1>Missouni Hotel: Beautiful shoes, customer compliments and surprising service</h1> <p>Neil Davey — Mon, 21 May 2012 01:02:08 +0100</p> <p><em>At a time when vendors are trying to monetise every service, Lior Arussy examines a business that has chosen the opposite direction. </em></p> <p> </p> <p> </p> <p><a href="http://www.mycustomer.com/topic/customer-experience/missouni-hotel-beautiful-shoes-customer-compliments-and-surprising-service">read more</a></p> </article> <article> <h1>Benioff sets sights on the CMO with Marketing Cloud ambitions</h1> <p>slauchlan — Mon, 21 May 2012 00:42:50 +0100</p> <p>Did we miss a memo? Is Salesforce.com now competing in the Cloud marketing automation space? </p> <p><a href="http://www.mycustomer.com/topic/marketing/benioff-sets-sights-cmo-marketing-cloud-amibitions/142881">read more</a></p> </article> <article> <h1>Salesforce.com: Benioff dreaming of a $10bn a year business</h1> <p>Neil Davey — Fri, 18 May 2012 13:46:18 +0100</p> <p><em>Salesforce.com's quarterly results were better than expected and enough to please Wall Street. Now its CEO is thinking bigger. </em></p> <p> </p> <p> </p> <p> </p> <p><a href="http://www.mycustomer.com/topic/technology/salesforcecom-benioff-dreaming-10bn-year-business/142833">read more</a></p> </article> <article> <h1>NetSuite announces commerce as a service</h1> <p>Natalie Brandweiner — Fri, 18 May 2012 12:53:25 +0100</p> <p><a target="_blank" href="http://www.netsuite.co.uk/portal/uk/home.shtml"><strong>NetSuite </strong></a>has announced the transformation of its Cloud ERP/CRM business management application into a commerce-aware platform.</p> <p class="MsoNormal"><o:p></o:p></p> <p class="MsoNormal">The firm’s SuiteCommerce solution allows users to manage all transactions and interactions with consumers and other businesses in the Cloud via one central system accessible through multiple touch points – including a website, smart phone, social media site and in-store. <o:p></o:p></p> <p><a href="http://www.mycustomer.com/topic/netsuite-transforms-business-management-app-commerce-service/142830">read more</a></p> </article> <article> <h1>What does the Facebook IPO mean for brands and marketers?</h1> <p>Natalie Brandweiner — Fri, 18 May 2012 11:26:08 +0100</p> <p class="MsoNormal">In one of the most highly-anticipated floatations of all time, Facebook has finally announced pricing of its shares at $38 per share, valuing the company at $104bn - making it one of the highest ever valued IPOs. <o:p></o:p></p> <p class="MsoNormal">But doubts continue to be raised regarding the network's advertising programmes and its ability to generate long-term profit, escalated by its decision just days before the IPO to sell 25% more shares than originally stated.</p> <p class="MsoNormal"><o:p></o:p></p> <p><a href="http://www.mycustomer.com/topic/marketing/what-does-facebook-ipo-mean-brands-and-advertisers/142826">read more</a></p> </article> <article> <h1>Should brands bother with Facebook advertising?</h1> <p>Natalie Brandweiner — Fri, 18 May 2012 01:14:41 +0100</p> <p class="MsoNormal">With new researching showing 44% of users would ‘never’ click on Facebook sponsored ads, whilst only 10% claim to do so often and 3% regularly, should brands continue to include Facebook in their digital budget?<o:p></o:p></p> <p><a href="http://www.mycustomer.com/topic/marketing/should-brands-bother-facebook-advertising/142776">read more</a></p> </article> <article> <h1>Can your Voice of Customer programme double the size of your sales force?</h1> <p>Neil Davey — Fri, 18 May 2012 01:04:17 +0100</p> </article> <article> <h1>No customer experience spin for Adobe as it sets out its CEM stall</h1> <p>Neil Davey — Fri, 18 May 2012 01:04:00 +0100</p> <p><em>John Mellor tells MyC why customer experience has become a vendor battleground and why Adobe's approach is unique.</em></p> <p> </p> <p> </p> <p> </p> <p><a href="http://www.mycustomer.com/topic/customer-experience/no-customer-experience-spin-adobe-it-sets-out-its-cem-stall/142789">read more</a></p> </article> <article> <h1>Ovum reveals the future of ‘knowing your customer’ in banking</h1> <p>Natalie Brandweiner — Fri, 18 May 2012 01:02:27 +0100</p> <p class="MsoNormal">As banks face new ‘know your customer’ (KYC) requirements, Ovum explains how the emergence of an interconnected solution reveals the need for a single view of the customer. <o:p></o:p></p> <p><a href="http://www.mycustomer.com/topic/customer-intelligence/ovum-reveals-future-knowing-your-customer-banking/142794">read more</a></p> </article> <article> <h1>Pinterest raises $100m funding to drive ecommerce offering</h1> <p>Natalie Brandweiner — Fri, 18 May 2012 00:08:27 +0100</p> <p class="MsoNormal">Pinterest is to expand its ecommerce operations with a $100m investment led by Japanese online marketplace Rakuten. <o:p></o:p></p> <p class="MsoNormal">Alongside existing investors Andreessen Horowitz, Bessemer Venture Partners and FirstMark Capital, as well as a number of angel investors, Rakuten said it aims to continue improving the service as well as expand the community globally. <o:p></o:p></p> <p><a href="http://www.mycustomer.com/topic/social-crm/pinterest-raises-100m-funding-drive-ecommerce-offerings/142781">read more</a></p> </article> <article> <h1>O2 takes to Twitter to launch Priority Moments crowdsourcing campaign</h1> <p>Natalie Brandweiner — Fri, 18 May 2012 00:00:51 +0100</p> <p class="MsoNormal">O2 is to take to social media to launch a new crowdsourcing campaign, inviting customers to vote for which brand deals they would most like to receive from O2’s Priority Moments service. <o:p></o:p></p> <p><a href="http://www.mycustomer.com/topic/marketing/o2-takes-twitter-launch-priority-moments-crowdsourcing-campaign/142790">read more</a></p> </article> </main></body></html>