Digital Marketing =
Social Media, Internet Marketing, SEO

Which is It? And Why?

1. Strong on-site SEO using SEO Best Practices (included in each My Pandamonium website)
2. Local SEM (Search Engine Marketing) is a basic building block of SEO
3. Social Media Marketing – in 2012, every business must have social media to rank well in Search
4. Email marketing is a basic building block of Internet Marketing
5. Digital press releases create enormous SEO and is a basic Internet Marketing tool (and also includes social media!)

These activities are the very first steps to strong SEO and internet marketing.

It takes 60-90 days for websites to be indexed completely by all Search Engines and begin ranking well.  None of these activities represents 100% of the work needed for SEO or internet marketing. 

Internet Marketing = Digital Marketing = Social Media Marketing
Confused?!

The Digital Media-Marketing Landscape in 2012

More About Internet Marketing, Social Media Marketing and Local SEM

Confused? The digital media marketing landscape is changing rapidly. In 2012, mostly due to Google changes in its Search Algorithm calculations for Search Ranking – the lines between Social Media Marketing, traditional SEO activities and Internet Marketing – are even more blurred and are rapidly becoming interchangeable.

•  Can you have strong SEO without Social Media?
  Increasingly in 2012 – business must have social media to rank well in Search.
• Can you have social media marketing that does not include internet marketing?
  No – social media marketing overlaps internet marketing.
• Can you have internet marketing without social media marketing?
  Yes – but you would be missing many, many opportunities for sales, advertising and PR.
• Can you have internet marketing without Local SEM?
  No – Local SEM is a foundation for both internet marketing and strong SEO.
• How valuable is a Digital Press Release?
  Enormous! A digital press release not only provides instant SEO for your website via in-linking: It stays on an active internet link for over one year, creates enormous instant SEO ‘findability’ for your business and is distributed to over 500 local newspapers and publications. Your website is also embedded in the press release itself – as soon as viewers find the press release, they have found your website.

Got Digital Marketing? Be Found!

Contact My Pandamonium Marketing-SEO for a free Digital Marketing evaluation.

My Pandamonium Creates Marketing Internet Presence for Business

WordPress Websites and Training, SEO Services, Search Engine Marketing Services, Social Media Marketing Services,
Training: WordPress, Social Media, Internet Marketing, Search Engine Marketing.
Consultation: Digital Marketing and Business Development

Some of The Cities We Serve:
Addison, Allen, Arlington, Bedford, Carrollton, Coppell, Dallas, Dallas Wordpress Design, DFW Airport, DFW WordPress Design, Denison, Denton, Euless, Fort Worth, Fort Worth WordPress Design, Frisco, Garland, Grand Prairie, Grapevine, Greenville, Houston, Hurst, Irving, Kaufman, Keller, Las Colinas, Lewisville, Mansfield, McKinney, Midlothian, North Texas, North Texas WordPress Design, Plano, Richardson, Rockwall, Round Rock, Solana, Sherman, Southlake, Watagua.

DFW Small Business Websites by My Pandamonium Marketing|Digital Online Marketing|SEO-SEM|Training - Creating LARGE Internet Presence for Business in the Dallas-Fort Worth Area and Virtually Anywhere

NEW Facebook Business Pages Take Effect March 30

Facebook Timelines for All Business Pages: Ready or Not

Why Your Business Page Needs an Update by March 30, 2012

Today, Facebook has done it again: Re-invented Facebook. The New Facebook Business Pages timeline style will take effect for all pages on March 31. Just when it seems the old Facebook is easy to manage – Facebook changes. See The Official Facebook Pages Announcement

How Facebook Page Changes Can Benefit Small Business

Facebook, after their $5 Billion IPO Offering last month – is obviously leaning heavily towards  more advertising and – ad revenue. The new changes in Business Pages will obviously benefit major brands. But will the change be beneficial to small business and Main St USA?

Changes in Facebook Business Pages mean:

1. More space for a Company Banner Graphic, featuring Products and Services.
2. Less space for the actual company logo.
3. More space for a Featured Post.
4. New Company Milestones section.

Need Help in a Business Page Makeover?

Contact My Pandamonium Marketing-SEO for help! We create Facebook Business pages and Facebook Business Page Makeovers.

My Pandamonium Marketing-SEO will:

1. Re-design your Facebook Business page to take advantage of the new Facebook timeline style.
2. Feature your products and/or services to position you AHEAD of your competition.
3. Make any size business look LARGE.
4. Give your business an instant ‘corporate’ presence: driving sales to your business!

My Pandamonium Creates Marketing Internet Presence for Business

WordPress Websites and Training, SEO Services, Search Engine Marketing Services, Social Media Marketing Services,
Training: WordPress, Social Media, Internet Marketing, Search Engine Marketing and more.
Consultation: Digital Marketing and Business Development

Some of The Cities We Serve:
Addison, Allen, Arlington, Austin, Carrollton, Coppell, Dallas, Dallas Wordpress Design, DFW Airport, DFW WordPress Design, Denison, Denton, Fort Worth, Fort Worth WordPress Design, Frisco, Garland, Grand Prairie, Grapevine, Greenville, Houston, Irving, Kaufman, Keller,  Las Colinas, Lewisville, Mansfield, McKinney, Midlothian, North Texas, North Texas WordPress Design, Plano, Richardson, Rockwall, Round Rock, Solana, Sherman, Southlake, Watagua.

DFW Small Business Websites by My Pandamonium Marketing|Digital Online Marketing|SEO-SEM|Training - Creating LARGE Internet Presence for Business in the Dallas-Fort Worth Area and Virtually Anywhere

SEO and Local Search Engine Marketing
Resource Articles

Should Small Business care about SEO and Local SEM? [Hint: YES!]

What Powers SEO Find-ability in Online Searches for Businesses?
Local Search Engine Marketing: Business Listings in Local Online Business Directories

 More Info on Local Search Engine Marketing 

Social Media vs Search Marketing – How Do They Match Up? [INFOGRAPHIC]

March 27, 2012. Search, for example, is still of paramount importance to brands. For local business visibility, customers are far more likely to use search engines than they are social media. And while social media excels at brand awareness and consumer interactivity, search marketing has been shown to be more effective for lead generation.

So, we like social media, but we also like search marketing. But which is better? There’s only one way to find out…(Read More…)

The Google crackdown on SEO has begun

March 28, 2012. Great news for small business from Google! At SXSW 2012, Matt Cutts (Google) discussed many topics in his panel with Danny Sullivan. The most interesting portion was the answer to a question about how large companies were able to muscle out “ma and pa websites” with aggressive optimization techniques. Cutts replied by saying this…
(Read More…)

Need assistance with SEO, Local Search Engine Marketing, Social Media Marketing; or DIY Training?
Contact My Pandamonium Marketing-SEO

DFW Small Business Websites by My Pandamonium Marketing|Digital Online Marketing|SEO-SEM|Training - Creating LARGE Internet Presence for Business in the Dallas-Fort Worth Area and Virtually Anywhere

My Pandamonium™ Creates Marketing Internet Presence

Completely Affordable WordPress Business CMS Websites
Online Marketing Presence with Large Corporation Look and Feel

Get Website Quote

My Pandamonium Websites Include:

• WordPress CMS Websites: Best for Business
• Unlimited Pages, Videos and Email Addresses (when using our Recommended Website Hosting: Hostmonster)
  
• Search Engine Optimized (SEO) Website Architecture
• SEO Best Practices used in the website build (very important!)
  
• Highly Rated WordPress CMS website platform for Business and Entrepreneurs
• Google Analytics Included
  
• Website Submission to Major Search Engines
• Social Media Marketing Ready (including Facebook, Twitter, LinkedIn Badges)
• Social Media Marketing Packages Available
• SEO Services, Local SEM (Search Engine Marketing) and Marketing Content Creation Available
• Ongoing Internet, Social Media and Email Marketing Available
• Business Social Media Account Creation Available
• White Hat Organic SEO Link Building Using Industry-Specific Local and National Resources Available

Contact My Pandamonium To Begin Creating Your Internet Presence

Get Website Quote

My Pandamonium Creates Marketing Internet Presence for Business

WordPress Websites and Training, SEO Services,
Search Engine Marketing Services, Social Media Marketing Services,
DIY Training, Consultation: Marketing and Business Development

Service Area: Fort Worth WordPress Design, Dallas Wordpress Design, DFW WordPress Design, North Texas WordPress Design

DFW Small Business Websites by My Pandamonium Marketing|Digital Online Marketing|SEO-SEM|Training - Creating LARGE Internet Presence for Business in the Dallas-Fort Worth Area and Virtually Anywhere

Google+ Brand Pages Arrive

First, the good news for marketers about Google+ Brand Pages:
It’s incredibly easy to set up a brand page there. Now, the bad news: It’s incredibly easy to set up a brand page there.

From Mashable Article Nov 9, 2011, Google+ Brand Pages Are the “Wild West”– for Now

At long last, Google quietly announced on Mon Nov 7, 2011 that Google+ Brand (Business) Pages are available on Google+.

One possible security risk: at present it is very easy to create ‘spam’ Brand Pages with Google+. Undoubtedly, Google will tighten its security and verification process for Google+ Brand Pages in the future.

My Pandamonium’s Recommendation for Google+ Brand Pages: Create your Brand Page now – before someone else does. Contact My Pandamonium now to start your Google+ Brand Page; or to create or expand Social Media Marketing for your business.

Video below features interview with Google Executive Brad Horowitz, vice president and product manager of Google Inc.’s Google+, who talks about the new Pages feature and the company’s strategy for the social network.

My Pandamonium Creates Marketing Internet Presence for Business

WordPress Websites and Training, SEO Services,
Search Engine Marketing Services, Social Media Marketing Services,
DIY Training, Marketing and Business Development

Service Area: Fort Worth WordPress Design, Dallas Wordpress Design, DFW WordPress Design, North Texas WordPress Design

DFW Small Business Websites by My Pandamonium Marketing|Digital Online Marketing|SEO-SEM|Training - Creating LARGE Internet Presence for Business in the Dallas-Fort Worth Area and Virtually Anywhere

First Published July 2011

Creating Dynamic Internet Presence

dy·nam·ic adjective /dīˈnamik/

1. (of a process or system) Characterized by constant change, activity, or progress
   -  a dynamic economy
2. (of a person) Positive in attitude and full of energy and new ideas
   - she’s dynamic and determined
3. (of a thing) Stimulating development or progress
   - the dynamic forces of nature
4. Of or relating to forces producing motion
5. (of a verb) Expressing an action, activity, event, or process
6. (of a memory device) Needing to be refreshed by the periodic application of a voltage

Internet (Digital) Marketing is Constantly Re-Creating Itself

Marketing on the internet in 2011 is a dynamic process: Interactive, Growth Stimulating, Producing Motion and Needing Regular Fresh Input. Many businesses still think of their website and internet presence in the terms of a 1970 telephone: plug it in, forget it and it works like a charm for the next 20 years.

In terms of internet (digital) marketing, the old idea of ‘plug it in and forget it’ is totally wrong!

I am not a big fan of the over-used phrase Paradigm Shift – but this is one case in which I can make an exception. The demands of digital marketing in 2011 is a total Paradigm Shift from even 10 years ago.

Is SEO Dead or Merely on Life Support?

As organizer for the Meetup group Fort Worth Web Design Enthusiasts, I created this title for our last Meetup. As expected, the title generated some lively discussion. Resolved: SEO is not Dead. But IMO, SEO is changing and continues to evolve.

So What’s the Secret Formula?

It is not that big a secret – although many businesses still have not noticed!

SEO + Social Media + Blogging (Content Marketing)

The Essential Big 3 for All Business (especially small business) are: SEO + Social Media + Blogging (Content Marketing). The Big 3 work together as a dynamic unit to promote and expand Internet Presence and Customer Base.

So whether your business is large, small or a corporate giant – forget the ‘plug and play’ concept! Also, it is not enough to simply believe ‘If We Build a Website – Customers Will Somehow Just Find It!’.

All business needs a Dynamic Internet Presence: Interactive with Customers, Business Growth Stimulating, Producing Customer Motion to Find Out More/Buy and Providing Fresh Useful Input (blog posts, Facebook updates, tweets, special offers, etc) on a Regular Basis.

Got Dynamic Internet Presence? My Pandamonium Marketing-SEO can help!
Contact My Pandamonium Marketing-SEO

Digital Marketing, SEO Websites, SEM Services, WordPress CMS Websites, WordPress
Training, Consultation: Marketing and Business Development

Creating Marketing Internet Presence for Business

DFW Small Business Websites by My Pandamonium Marketing|Digital Online Marketing|SEO-SEM|Training - Creating LARGE Internet Presence for Business in the Dallas-Fort Worth Area and Virtually Anywhere

Website Design Critical Elements

1. COLOR. Studies have shown that certain colors are more likely to produce Trust and Buyer Confidence.
2. CONTENT. Once viewers stick round long enough to begin reading content – it had better be concise and to the point.
3. PHOTOS and GRAPHICS. Same as for Color. Dark, old-fashioned and not related to your product photos/graphics will not hold info surfers to your site.
4. AUTHORITY. Rightly or wrongly, website viewers equate a clean, modern and bright website with “They Know What They’re Doing”.
5. NAVIGATION. If users cannot find what they want on your site within 10-20 seconds – they are gone and they don’t come back.

Website Makeover Tips

1. KNOW What you Really Want in a Makeover (may require consultation)
2. TRUST Your Designer
3. Be Willing To Accept Advice
4. Most Important: Be Willing To Make Changes

Website Makeovers are exciting! And Scary. Whether it’s a personal makeover, house/home update, wardrobe rescue or website design – makeovers are a part of doing business in the 21st century.

Like it or not – we are a visual culture. Daily everyone is bombarded with 1000’s of images. And although most are not design experts in any field – we know what we see. And, we know what we like.

Even more interesting: As a result of the constant media image bombardment, on some level we all ‘know’ what looks new, bright and modern. And what looks old, dark and old-fashioned.

What Drives a Website Makeover Decision

•    SEO (Search Engine Optimization)
•    Want To Be Found Easier/More Often in Searches
•    Need to Convert Searches to Sales

All Business is now Search Engine oriented. Studies done in 2010 show that 87% of US adults use Search Engines to find information. In mid-2011, the numbers of adults using Search to find info – and YOUR business – is probably even higher.

A website makeover will include SEO (Search Engine Optimization). If the vast majority of consumers are using Search Engines to find businesses – and your business does not have internet presence – you might as well close up shop.

Not being found in Searches is the 21st equivalent of a business not having a phone line or phonebook listing and ad in the 1980’s. If you need help with SEO, please Contact My Pandamonium Marketing-SEO asap.

So now you’ve got SEO. What’s next? The Design of the website itself.

‘I Want Change As Long As Nothing is Too Different!’

This is where Trusting Your Web Designer plays a large part. Before choosing a web designer for your makeover, ideally, there was a vetting process.

You got referrals, looked at the designers’ work and are satisfied the designer can deliver the Makeover Main Objectives: Be Found and Convert Searches to Sales.

And now, here’s the most difficult part of any makeover: You have to Listen to your web designer.

Almost inevitably, the design suggested will be radically different than the current under-performing website. If the current site and associated advertising were doing the job needed – would you really be looking at a makeover in the first place?

Gone in 5 Seconds: 2011 Critical Elements in a Website Build

You have 5 seconds for your website to make an Impression on potential clients/customers. If they don’t like what they see – they are gone and they don’t come back.

You do it yourself! When Searching – finding a website that has acceptable or even great info but has a dark and old-fashioned presentation – you surf on. Why? The business may have superior knowledge and use cutting edge technology, but their website is extremely dated.

End Result: User Loss of Confidence and potential customer surfs on. Which is a shame: they may end up doing business with a quack or crackpot that has a great website and minimal knowledge/training.

1. COLOR. Studies have shown that certain colors are more likely to produce Trust and Buyer Confidence.
2. CONTENT. Once viewers stick round long enough to begin reading content – it had better be concise and to the point.
3. PHOTOS and GRAPHICS. Same as for Color. Dark, old-fashioned and not related to your product photos/graphics will not hold info surfers to your site.
4. AUTHORITY. Rightly or wrongly, website viewers equate a clean, modern and bright website with “They Know What They’re Doing”.
5. NAVIGATION. If users cannot find what they want on your site within 10-20 seconds – they are gone and they don’t come back.

Are you Willing to Make Changes?

•    Your current website colors are dark purple and black – and your web designer tactfully suggests that a lighter color palette will keep people on your website longer and encourage buying.
•    Navigation does not ‘flow’ – users have difficulty finding what they need.
•    Your current website photos appear to be unrelated to your main product.
•    Website photos are not high resolution and are ‘dark’ (without proper lighting).
•    Photos have not been professionally produced (or at least, created by a talented amateur photographer that knows about lighting, composition, etc).
•    Text content on current website is without SEO or marketing value.

Major Objections to Change

•    My Aunt Mary wrote the text content for the site. It took forever and she is really proud of her work.
•    My cousin Larry designed our current website. It’s not great – but it’s a website!
•    We spent a fortune to acquire our current website and I really like the colors/graphics.
•    Do we have to re-do everything? I know that nothing is working marketing-wise or for SEO on the site, but I’m really used to it.
•    We know that Aunt Mary knows nothing about SEO, marketing copywriting or internet presence – but we insist that she be allowed to write all the content for the new website.
•    Go ahead and design the new site – but we insist that you use all the colors, graphics and photos from the old site.

Bottom Line

Change IS Scary. But if you want a dynamic, high-performing, SEO and Marketing powerhouse website – then you have to be willing to Trust Your Chosen Web Designer. And, you have to be willing to Make Changes.

If your current website is under-performing and not producing the results you want and need – what have you got to lose?

For more info on How To Drive More Sales from Your Website,
Contact My Pandamonium Marketing-SEO

Digital Marketing, SEO Websites, SEM Services, WordPress CMS Websites, WordPress
Training, Consultation: Marketing and Business Development

Creating Marketing Internet Presence for Business

DFW Small Business Websites by My Pandamonium Marketing|Digital Online Marketing|SEO-SEM|Training - Creating LARGE Internet Presence for Business in the Dallas-Fort Worth Area and Virtually Anywhere

First Published June 2011

SEO Step One: Achieve a High Search Ranking
SEO Step Two: Maintain It!

Remember the old Western and Kung Fu movies? As soon as a gunfighter or kung fu master got to be #1 (not easy!) – was he allowed to rest on his laurels?

Of course not! As soon as word about the new Best Fighter got around – the Best Fighter had challengers lining up to knock him out of First Place.

It’s the same with SEO rankings: SEO is an Ongoing Process

Achieving outstanding and consistent high Search Engine ranking is an interactive and ongoing marketing process. For optimum results, SEO is not a ‘set it and forget it’ item.

Each month there are 1000’s of new websites coming online. Many of these will be in your field, your business type and your city. To continue to rank #1 or on the first page of Searches, ongoing SEO work is a necessity.

Search Ranking Slippage

Without ongoing SEO work, your business will inevitably begin to slip in Search rankings.

Of course, the majority of SEO work will be in the beginning. Optimizing the website structure from the inside out, submitting to Search engines and ‘white hat’ and appropriate link building activities. Some of these activities could be considered SEM – Search Engine Marketing.

[Note: Sharp and easily definable divisions between SEO, Social Media Marketing, SEM and Internet Marketing are beginning to blur. Some suggest that any activity contributing to higher Search Engine ranking, increased business find-ability and more leads/sales could be called Digital Marketing.]

SEO Maintenance

After a high Search Ranking is achieved, then there needs to be ongoing ‘maintenance SEO’. Why?

Remember those 1000’s of websites coming online each month? The internet is not a static medium. It is constantly changing and growing. And so are your competitors online. Your competitors and not standing still as a statue – and neither should you!

We’ve had many small business clients who chose the Jump Start SEO Package to help their sites rank higher. And it was a success for them, resulting in #1 or high first page Search ranking. Their leads and sales increased. Referrals multiplied.

But when approached regarding ongoing SEO Maintenance, their universal response was: “We’re good now, Thanks!”

Six months later, a Search shows those businesses are slipping in Search listing placement and are no longer #1. In a few more months, they may no longer even be on the first page of Search.

Need Higher Search Ranking?

Need help to achieve a higher Search Engine Ranking or to maintain it? Don’t wait any longer – Contact My Pandamonium Marketing-SEO today!

And your kung fu will be better than ‘their’ kung fu – where it counts in business: in the Search Engine listings.

 → My Pandamonium also provides SEO super-charged WordPress Websites. WordPress websites are a CMS: Content Management Software. The best way to create highly effective SEO is to build it into the website architecture from the beginning.

 →  Once the WordPress website is designed and Search Engine Optimized – anyone can update and maintain it.  My Pandamonium Professional WordPress Training with custom class design is available for individuals and business.

Digital Marketing, SEO Websites, SEM Services, WordPress CMS Websites, WordPress
Training, Consultation: Marketing and Business Development

Creating Marketing Internet Presence for Business

DFW Small Business Websites by My Pandamonium Marketing|Digital Online Marketing|SEO-SEM|Training - Creating LARGE Internet Presence for Business in the Dallas-Fort Worth Area and Virtually Anywhere

Just a day after Facebook was sent an open letter by security firm Sophos addressing privacy issues, new safety features have been introduced to protect teens from bullying and to protect the average user.

Read the entire Open Letter to Facebook at Sophos Naked Security blog.

The Security Recommendations from Sophos:

1) PRIVACY BY DEFAULT

No more sharing of information without your users’ express agreement (OPT-IN). Whenever you add a new feature to share additional information about your users, you should not assume that they want this feature turned on.

2) VETTED APP DEVELOPERS

It is far too easy to become a developer on Facebook. With over one million app developers already registered on the Facebook platform, it is hardly surprising that your service is riddled with rogue applications and viral scams. Only vetted and approved third-party developers should be allowed to publish apps on your platform.

3) HTTPS FOR EVERYTHING

We welcome you recently introducing an HTTPS option, but you left it turned off by default. Worse, you only commit to provide a secure connection “whenever possible”. Facebook should enforce a secure connection all the time, by default. Without this protection, your users are at risk of losing personal information to hackers.

Facebook New Security Features 4-19-11

• Two Factor Facebook Authentication
• Improved HTTPS While Logged into Facebook
• Expanded Social Reporting Tool To Prevent Online Bullying
  
• Family Safety Center Redesign

If your company would like assistance with Facebook and Social Media Marketing, contact My Pandamonium.

DFW Small Business Websites by My Pandamonium Marketing|Digital Online Marketing|SEO-SEM|Training - Creating LARGE Internet Presence for Business in the Dallas-Fort Worth Area and Virtually Anywhere

WordPress 3.1.1 Released April 5, 2011.

According to the WordPress Blog, this release includes some important Security Updates.

■ Some security hardening to media uploads
■ Performance improvements
■ Fixes for various query and taxonomy edge cases that caused some plugin compatibility issues

We suggest you update to 3.1.1 promptly. If you need assistance in managing or updating your WordPress site – Contact My Pandamonium.

DFW Small Business Websites by My Pandamonium Marketing|Digital Online Marketing|SEO-SEM|Training - Creating LARGE Internet Presence for Business in the Dallas-Fort Worth Area and Virtually Anywhere