Naperville, Illinois based office supply retailer, OfficeMax is introducing the company’s first high-tech Private Brand product line under the name ENGAGE. The new brand will feature innovative and affordable technology products and accessories that reflect its tagline – Connect to the Future of Computer Technology. The Optical Mouse is the first product to launch under the ENGAGE brand and is available in wired and wireless versions. It features a comfortable, midsize laser mouse that delivers smooth tracking on a variety of surfaces. It’s ergonomic design and dynamic functionality offer users complete control for efficient navigation between web pages, documents and applications.

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The home meal solutions products are particularly interesting as it seems that virtually every channel is attempting to play in this space. Who would have er imagined Walgreens, Food Lion and Walmart head to head in a battle for the fresh macaroni and cheese dollar.

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New Private Brand package design work for the British retailer Budgens from the English design firm Pentagram. According to the package design blog Dieline:

“New brand packaging for the Budgens gin, vodka and whisky range. Harry Pearce and his team have been commissioned to redesign the complete brand for Budgens and Londis stores.

The Private Brand has three levels, Good, Better, and Best, and many of the redesigned Good Value range have already hit the shelves with Pentagram’s designs for Good Value Jaffa Cakes and Good Value Assorted Crisps winning the Quality Food Awards 2009.

Now the first three varieties in the wines, beers and spirits range of Better products have been released with three sizes of whisky, gin and vodka. Each label takes a typographic approach with an individual letterform being adapted to capture the essence of the spirit inside. So the V of the vodka has a strong red constructivist feel with a silver foiled eagle set against it, the W of the whisky is foiled in gold against a faint thistle and the G of the gin is interlaced with a juniper branch replete with berries.

The text on each label adopts the same layout, which extends across all of the Private Brand products. It is expected that the whole redesign will take a year to roll out.”

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The Kroger Southwest Division Launches New Marketing Campaign: Low Prices Plus More

Since 1955 the Kroger Southwest Division, the market share leader among traditional grocers in Houston and Dallas – has provided Texans with quality products, value pricing, outstanding service and an exceptional shopping experience. The Kroger Southwest Division reaffirms its commitment to offering customers Low Prices Plus More through value-added services and exceptional stores.

“Kroger continues to be a leader in meeting customers’ ever-changing household needs. We recognize that over the past few years, families have changed their lifestyles and purchase styles but still desire quality products at an affordable cost along with friendly customer service,” says Bill Breetz, president of the Kroger Southwest Division. “In 2009, we saved Texas shoppers over $32 million through our various money-saving features like our everyday senior discount, coupon and fuel rewards programs.”

On any given day, more than 10,000 yellow tags are lined along the shelves that indicate deeper cost savings for customers at the 209 stores in the Kroger Southwest Division. Last year, Kroger invested an additional $28 million to reduce prices in its meat, produce, and beauty and health departments to save shoppers money on hundreds of popular items. Looking ahead, Kroger will continue to monitor market prices on a daily basis to stay competitive.

Kroger is a leader in offering a number of convenient, cost-saving programs. A point of difference over competition is that the Kroger Plus card not only allows shoppers to benefit from significant price deals, but provides Kroger the opportunity to notify customers of product recalls during a crisis by way of the receipt tape and a phone call. More than 90 percent of Kroger customers use their Kroger Plus card to save up to $.10 off per gallon at the pump, double and triple the value of coupons, and load and redeem digital, clip-free coupons. Senior customers, those 59 and older, also receive the benefit of a 10 percent discount on all Private Brand products like cereal, bread, housewares, and skin care and cosmetics when they use their Kroger Plus card.

“As our market share continues to grow, we have the opportunity to show new customers the strength of our company values,” says Bill Breetz, president of the Kroger Southwest Division.

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Mauldin, SC based BI-LO is running a promotion that rewards Private Brand shoppers with NCAA baseball tickets. Shoppers who purchase four participating Private Brand items from their Top Care or Southern Home brands will receive tickets to a University of South Carolina or Clemson University home game. The “No Dough” baseball promotion will run March 3, 2010 – May 18, 2010 while supplies last only at participating SC BI-LO stores.

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