People who are new to Twitter sometimes ask me how to get followers and how they can build relationships using Twitter. My first response is always, “try being a human being.”

That’s a great place to start, but of course there’s more to understanding Twitter etiquette than just a vague idea of being human.

If you’ve been on Twitter for a while, this list probably won’t surprise you too much, but a reminder of good etiquette never hurts. For those who want to improve their Twitter presence, understanding what not to do is often a useful way of understanding what to do.

1) Dumping Tons of Tweets at Once

How many times have you unfollowed someone because they sent a lot of tweets all at once? Even worse, they’re usually not even meaningful tweets.

I have a feeling this is a problem of automation. While social media automation is a necessity for maximum success, there are ways of bad automation.  When I see someone dump multiple tweets all within a matter of seconds, it’s easy to assume they’re not engaged.

I know they’re not interested in holding a conversation on Twitter and I know they’re not monitoring their Twitter automation very closely, so it’s unlikely I’m going to follow them.

2) Relentlessly Tweeting Quotes

I’m as big a fan of inspirational quotes as the next guy, but a lot of people really overdo it.

Before I follow people, I usually check their profile to see what kind of content they tweet. When I see three of the last five tweets are random quotes, I’m skeptical about whether I want them in my Twitter feed.

Tweeting a quote occasionally isn’t a big deal, but if you’re tweeting lots of quotes on a daily basis, I think you’re doing yourself a disservice. I understand the purpose may be to get a lot of retweets. However, tweeting a certain way simply to maximize retweets on less-than-valuable information isn’t a great strategy in most cases.

At the end of the day, the number of retweets you receive is just that: a number. If those retweets aren’t furthering your relationships with others or resulting in leads of any sort, what’s the point?

3) Minimal Retweeting or Conversation

Similar to #2 above, I like connecting with people who actively take part in the Twitter-verse. Anybody can set up an aggregated RSS feed and push out random content. I’m more interested in the people who take the time to converse, do the old fashioned retweet (using RT @username [tweet]), and so on.

When I look at a profile and see zero interaction with others, I wonder why that person is even there. It’s like going to a party and standing in the corner with your back to everyone else.

4) Identical Tweets Nearly Every Day

I won’t name names, but there are some very prominent social media marketers who tweet the same 8-10 tweets every single night. Of course, it’s automated and painfully obvious.

I don’t understand this strategy. Sure, you probably get retweets, but to what benefit and at what cost? You look disengaged, you look lazy, and the tweets lose value as they’re shared more and more. There’s no way you can build relationships by pushing the same generic social media tips every single night between midnight and 4am.

What Turns You Off on Twitter?

What would you add to this list? Is there any specific behavior on Twitter that immediately raises red flags and makes it unlikely you’ll follow someone? Leave a comment below and let everyone know your thoughts.

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The world works in strange ways, huh?

As some of you may know, I recently started working as an Interactive Marketing Specialist at Strategexe Consulting Group, a digital marketing agency in Louisville.  One of the first things I suggested was to start allowing guest posts on the Strategexe blog.

So, I took on the task of creating a set of guest posting guidelines, “recruiting” guest bloggers, and handling guest post submissions. This was back in March.

Fast forward about three months and I wake up to a guest post submission for Strategexe. Here’s where things get fun.

A Story of Coincidence!

The guest post submission was from a company/website called Guest Posting Services. Pretty self-explanatory name, but here’s how they explain their process:
 

The concept of guest posting is pretty straightforward; we identify the target niche of our client’s website(s) and our team of expert content creators diligently crafts highly researched articles on currently trending topics that are readily accepted by the top-notch websites.

Our team of online marketers then contacts the webmasters or editors of those reputed blogs and websites to seek permission to post those articles, and in lieu of the same, we seek just a back-link in the author-bio section, which turns out to be highly powerful since there are no other out-going links from that web page.

 
I always do background checks on people before allowing a guest post, so I decided to check out the quality of writing on their blog. I clicked the most recent post titled Spotlight on 5 Most Important Benefits of Guest Blogging [they removed the post after I published this => broken link] and started skimming the post.

“This post sounds really familiar. Wait! Yeah, that’s probably because I wrote it back in January on Business2Community.”

As far as I can tell, the author (who may or may not be fully associated with the company) copy/pasted about 90% of my post, took out a few contractions and sentences, changed the title barely, added some images, and then represented it as a unique blog post.

Here are some images of the two posts to show similarities.

The Intro to My Post

The Introduction of My Post from January

The Intro to Their Post

The Introduction to Their Post from May

The First Subheading of My Post

The First Subheading of My Post from January

The First Subheading of Their Post

The First Subheading of Their Post from May

The rest of the story is the same. All the other subheadings are nearly identical and nearly all the text is the same except for minor changes.

Here’s Why I Care

People rant about duplicate content and related SEO problems. I’ve never made an effort to check if my posts were being used without my permission. There are far more important ways to spend my time and I trust Google enough to make an accurate assessment of which post is original and more authoritative.

I also accept this is the Internet and the nature of where the blogging industry has been for a while. People rip off content daily and there’s not much you can do about it unless you hire full-time content police. I would have never found this post had someone from their website not coincidentally requested to guest post on the Strategexe blog.

This is why I care…

If they knew this content was stolen and still posted it, then I question the quality of work they produce and their clients should know they’re getting the short end of the stick.

I’ll give them the benefit of the doubt and say they weren’t aware the content was stolen.

If they didn’t know the content was stolen, this highlights the importance of properly vetting the people you allow to guest post on your blog.

I fully understand the author of the post could have pulled a fast one on Guest Posting Services and they have no clue the content is stolen. That could happen to anyone, as there’s no easy, cheap way to check the originality of the content if the author changed just enough of the post.

Where Does That Leave Us?

I don’t know. Mostly I just wanted to open the discussion about people taking content and giving no proper attribution. If nothing else, I got a chuckle from how I accidentally stumbled on this — from a random guest post submission to my company email address.

I’d also like to hear about how you typically handle this problem. Do you ignore it? Do you send a request to have the content removed? Let me know in the comments how you approach these scenarios!

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After only four years in existence, Zynga is already earning over a billion dollars a year in revenue. No gaming company has grown so big in so little time before.

Part of the reason for this growth was an incredible change in the way games are consumed. Games like Farmville have moved beyond being only for young men and have found wide acceptance across all age groups. In addition, the Facebook platform has allowed games to quickly spread through players’ personal networks.

Though the changing landscape has been a tremendous help, Zynga’s success is no coincidence. They have a solid marketing plan that has been executed as well as any, and it’s Zynga’s understanding of behavioral psychology and viral marketing that has allowed them to dominate the social gaming environment so quickly.

The success of Zynga has a lot to teach us about marketing in the digital age. Below are seven outstanding marketing lessons we can all take away from Zynga’s success.

1. The Power of Free

Zynga understands how the power of free entices people to play their games. People are naturally adverse to risk and, because making a purchasing decision involves a potential loss in the form of not getting value for money, people will often choose not to buy.

In the case of Zynga’s games, this risk has been minimized or removed entirely, so people have no reason not to try them. Once they are involved with the game world, they have the opportunity to purchase items that will improve their performance in the game.

A similar lesson was learned by Amazon when they started offering free shipping — sales significantly increased in every country where free shipping was offered. The only exception seemed to be France, but when Amazon looked at the matter more closely they realized France was charging a nominal amount for shipping of about 20 cents.

This small rate wouldn’t be expected to make a difference in purchasing decisions, but it did. When the 20 cents shipping charge was removed, sales increased in France in line with data from other countries. This demonstrates that power is not necessarily in offering a low price, but in the psychological potency of free.

2. Make the Most of Cross Promotion

As of 2013, Zynga had approximately 298 million users. This massive audience means that Zynga is able to easily cross-promote its games. When Zynga is launching a new title, it runs banner ads across the top of their past games, increasing the likelihood of piquing the interest of people very much in their target market.

If Heinz can effectively cross-promote with ketchup, just about any product can be cross-promoted using a little creativity!

Zynga can create a huge amount of momentum for new titles, which then go viral. While few businesses have such a large audience, all have some. You can leverage your existing popular products and media channels to cross-promote new products or other existing, complementary products.

3. Change The Value Equation

Zynga have capitalized on another aspect of human psychology: the idea of time vs. money. On the surface, paying for a digital item doesn’t seem to make a lot of sense, so Farmville also gives you the opportunity to earn that same item by playing the game. However, you can skip the time you would spend earning the item by paying for the item instead and being able to use it immediately.

The question then becomes: “How much do you value your time?” rather than “Is it worth paying for this item.”

Reframing the value equation can be applied to the marketing of just about any product — if you think your consumer will have trouble justify their buying decision in one way, provide a different way for them to think about buying it. Help them see the value in some way other than relative to dollars.

4. Quickly Achieve Critical Mass

For games like those produced by Zynga, the network effect is crucial. This is where you play the game (or buy the product), because other people in your personal network are already consuming the product. Zynga’s marketing strategy is reliant on getting a lot of people to start playing the game.

In order to achieve this initial boost, Zynga spends heavily on Facebook Ads in order to promote new games. CEO Marcus Pincus has stated the company spends a “couple of million” advertising games like FarmVille. Once people are drawn into the game, viral marketing aspects built into the game help to further increase the number of players.

5. Create a Community

Another secret to Zynga’s marketing success is creating a close-knit community. The Zynga message boards allow regular players to discuss tips, share tutorials, and talk with their fellow players. By creating a strong community, the players become more immersed in the world of Zynga’s games and are less likely to leave.

Forums also create content which is then indexed by the search engines, thereby helping improve Zynga’s exposure in major search engines. If your business has a product people can gather around, adding a forum or community section to your website might pay off in a big way.

6. Make Your Customer Your Brand Advocates

The Epitome of Brand Advocacy

Zynga is notorious for what is known as the “friend tax.” This is the place in Zynga’s games where, to progress, you need to send your friends invitations to the game.

People are far more likely to use a product or play a game, such as FarmVille, when people they trust recommend it. Being able to tap into their customers’ personal networks and provide incentives for players to recommend games is an invaluable marketing tactic for Zynga.

Zynga also allows you to share the points that you earn in the game with your friends. This adds another social aspect to the game and makes recommending the game to friends much more likely. People like to be altruistic towards their friends and that instinct also serve as a very good marketing tool for Zynga.

7. Stay Top Of Mind

Zynga makes the best possible use of the News Feed. If players have been away from the game for too long, Zynga will send them free gifts and a message that they miss them. They also send out regular updates about the game to make sure players are always up to date. The purpose of all this is, of course, to ensure Zynga stays on their customers’ radar.

This marketing tactic emphasizes the importance of monitoring your customers even after they’re outside of the purchasing process.  Businesses can achieve much the same effect as Zynga by using email marketing. By sending out consistent emails to customers and reaching out to those customers who seem to have fallen off the wagon, you can ensure your brand is always top of mind when it comes time for the consumer to buy.

Are You a Zynga-er?

Do you play any games made by Zynga or have you played in the past? Did you find yourself getting “stuck” in the game due to any of the marketing tactics outlined in this post? Leave a comment and let me know your thoughts!

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About the Author: Tom writes for www.valuator.com.au – click here to learn more about what your website may be worth and what it may fetch when selling.

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We’re told to be polite, earnest, and respectful. However, as we’ve learned from Reality TV, face slaps and unfiltered emotions are often more engaging than polite interaction. Micro-blogger Chad Johnson attracted a lot of praise for the influence he earned with raw unfiltered messaging; Twitalyzer in 2011 called Chad Ochocinco the most influential American on Twitter.

Recently, we’ve seen an epic “brawl” on Twitter centered around Nassim Nicholas Taleb and his book, Antifragile-Things That Gain From Disorder. Dr Taleb has attracted a lot of attention with his challenging, brash, and often bombastic tweets. His persona is more Ochocinco then Emily Post. Even more interesting is that his topic is Macroeconomics and Econometrics rather than cheating spouses, baller theatrics, and celebutantes. He is making economics interesting.

Taleb’s Social Media Authenticity

Taleb has written about Antifragility twice, in his popular book and in the equation-filled textbook, Fat Tails and Antifragility. The book starts simply with the statement, “Wind extinguishes a candle and energizes a fire” and is followed by a bunch of stories before delving deeper into everything from economics to health care to society and, finally, to the value of tough guys from Brooklyn.

Taleb gets upset, for lack of a better word, when financial journalists and scholars review the book (rather than the textbook) and profess that he is wrong. Until you learn aeronautics you might look at an airplane and say it can’t fly; Taleb is challenging those who want to debate him to find a flaw in his math:

If my main point is valid, attacks by all the fin journos and econoquacks are just air; if invalid one single mathematician can destroy me.

— Nassim N. Taleb (@nntaleb) April 26, 2013

His word choice and theatrics are not always polite; one rarely sees econometrics and curses in the same Tweet:

@dsquareddigest And you forget that I AM an econometrician, spent 19 years in data, which is the reason econometricians don’t fuck with me. — Nassim N. Taleb (@nntaleb) April 26, 2013

Other authentic and raw Tweets include:

@WhelanKarl So you are incapable of commenting on substance because you are a bullshitter?

@WhelanKarl Mr Whelan you made a public statement on twitter, you will have to confront the consequences and defend your competence.

Like Ochocinco, Taleb is actively entangling and engaging on Twitter — he puts out a lot of tempting messages to say the least. The brawl with Karl Whelan started when Taleb tweeted a common sense heuristic for picking vendors:

Never buy a product that the owner of the company that makes it doesn’t use (Generalized Skin in the Game) facebook.com/permalink.php?… — Nassim N. Taleb (@nntaleb) April 22, 2013

Unlike Franklin’s Poor Richard, Taleb has skin in the game; he follows his own advice. On April 25^th he Tweeted about the modern culture of abundance and the low stress/comfort lifestyle:

Overnutrition now killing far more people than hunger, and comfort is killing much more than violence. Modernity & Denial of #Antifragility

— Nassim N. Taleb (@nntaleb) April 25, 2013

Can Your Brand Make Use of This Personality?

How interesting is your brand or product? When we, our staff, or our agencies are messaging via social media, are those messages authentic? Do we err to much on the side of civility and miss out on opportunities to attract attention?

Now, I’m not suggesting you should create controversy for the sake of creating controversy. As Mark Schaefer recently wrote about, that tactic isn’t nearly as strong as many seem to think.

The point is brands need to create emotional connections with consumers. Yet, “Brand Speak” can be a bland pablum, overly structured and artificially neutral. Realism (including the odd typo) and authenticity can make your message stand out. Realism can make your message a bit more robust or even “Antifragile.”

When your messaging is inauthentic, you have to work harder and you have to create a fake “voice” — a voice which may not resonate with consumers. Consumers have a 6th sense for separating real communications from messages that are just a signifier of realism. This doesn’t mean your brand needs to channel Ochocinco and Taleb. As cliche as it sounds, honesty and authenticity come from the heart, not a style guide:

• Put more of your employees out on social media (they are real and you trusted them enough to hire them)

• Pull less punches (more honesty)

• Do not freak out over a small typo (it’s human to err)

• Try and have some fun (fun is exciting)

Don’t put on a facade.  Your brand is backed by real people and you’re trying to appeal to real people — people with emotions, aspirations, personal faults, and accomplishments.

Be genuine, be authentic…even if that requires taking a step outside of your comfort zone and doing something the masses aren’t doing.  You may find your brand becomes the center of attention in a good way and that’s what it’s all about!

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About the Author: Harry Hawk is a social media consultant for the social media teams at Commodore USA, Leske’s Bakery, and New York Hand Made Breads. He is also part of the social media team for The Food Film Festivals. Connect with Harry on Facebook and Twitter.

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As part of the #SMPro Expert Spotlight Blog Series, this interview highlights Stewart Rogers of UsFitties, a philanthropic venture dedicated to bringing up-to-date and down-to-earth health and fitness advice to the public.

Below, Stewart discusses his background, offers a handful of outstanding digital marketing tips, and provides his opinions on the overall landscape of the social media industry.

1.  Where did your interest in social media marketing originate, how has it developed and what role does it play in your professional life now?

 I don’t recall, unlike many other events in my life, a key driver or defining moment behind my interest in social media and multi-channel marketing. For me, it has been more of an evolution.

Using social media in marketing and, initially, the sales arena was really an extension of my general attitude to all new ideas, tools and methodologies; try everything that is new, test if it works, keep if it does and throw it away if it doesn’t.

2.  Who do you read, follow or pay attention to in order to stay ahead of the curve in social media?

I have around 65 feeds I monitor continuously that help me stay on top of what is happening in social media, marketing, business methods and sales practices. As a result, I read through around 200 articles a day.

To make that process easy and efficient, I use Feedly on both Chrome and Android. It helps me read everything quickly, stays in sync with my Google Reader RSS account and orders stories in terms of importance to my network, so I catch the juicy stuff first.

With that being said, I do particularly enjoy the content of a few individuals within that stream, including Danny Brown, Gini Dietrich, Sam Fiorella, Scott Brinker, Mars Dorian and Brian Solis.

3.  What do you believe to be the biggest misconception some businesses still have with social media?

 There is more than one misconception, that’s for sure. First, the myth that good social media marketing is free of charge just because some of the tools used to manage it are available gratis. Good SoMe marketing relies on ever-interesting and highly engaging content, in exactly the same way traditional marketing does. Just because the delivery channel is ‘free’ (in reality, it still costs money to manage the delivery channels properly), it doesn’t mean the inception, creation and approval process behind the message won’t require time, money and resources.

Another misconception is that SoMe is about constantly pushing links to your web content via Twitter, Facebook, Google+, LinkedIn or the channel of your choice in the hope they’ll create leads and extra traffic. That is one sure way to bore your followers to death and have them running for the hills. To get the best from SoMe marketing, strive to create interesting content for each channel that speaks to that particular set of followers, and you’re on your way. Then, be there to engage and converse with people that invest their time in interacting with you. Just remember, Facebook users interact with updates in a totally different way to those on Twitter or Google+, so learn what works where, stay original and keep in touch with your followers.

4.  A lot of businesses steer clear of social media due to the potential ramifications of making a mistake in such a public environment. What would your response be to that concern?

Social media is here to stay. Your customers, prospective clients, raging fans and detractors are all using SoMe to talk about you, your competitors, your successes and your failures.

Given that in all forms of business the trick is ‘to be where your customers are’, you need to be on social platforms. Simple as that. Of course, I’m not suggesting SoMe is the only place you need to be. You still need to have a full, rounded marketing campaign that includes all inbound and outbound channels, but if your clients are on SoMe platforms, you should be too.

And making mistakes, or dealing with negative feedback, is not only a healthy part of everyone’s day-to-day business, it is your golden opportunity to show everyone how great you really are. Nobody gets to see how wonderful you and your business are when everything is going well; it is when you deal with a negative issue in an extraordinarily good way that you create real buzz.

5.  With the rapid evolution of internet marketing, are offline marketing channels now a waste of time? Or is it all still valuable?

Absolutely not. Every marketing channel is as important as the others.

Imagine, for a moment, your average day. You wake up and check if anything important has hit your email. You might then watch a little TV over breakfast, read the headlines from your Feedly aggregator and get to work. On the commute you may use a mobile device to keep in touch with the world and see what’s going on. At lunch you might read the newspaper. I could go on, but what is the key message here?

People use different systems of information at different points in the day. The above is one person’s story from waking to lunchtime; you might do things in a completely different way at alternative times. How can you get your message across to the largest number of target-relevant people unless you put that message on every channel your prospects use? If you limit your marketing to SoMe alone and ignore print, display, email, web and other channels, you’re going to miss a lot of opportunity.

6.  How have you integrated social media effectively into your (or your clients) business strategies? How are you proving a return on investment?

Proving a return on investment with social media is a topic that might need an entire article, but it is possible. For example, I use technologies such as marketing automation software suites that allow me to see if a visitor to the website has originated from Facebook, Twitter, advertising (display and web), search engines (and what terms they queried) and other key pieces of information. Those leads are tracked through the CRM to the accounts software if the customer purchases, which gives us the ROI against all our source marketing channels.

If you don’t have the budget to install similar technologies, you can still gain a lot of this insight via good use of tools such as Google Analytics, and there are plenty of great guides available for free that explain how to set GA up to track social traffic.

7.  What sort of marketing advice would you give to a person who said that their business simply does not fit with social media?

Usually the person that states their business doesn’t fit social media is the person that hasn’t tried using it. If they have, they haven’t used it properly. I go back to my standard marketing ethos; try it, measure it, keep/tweak/delete it accordingly.

Of course, the chances of success are much greater in the first place if you create great content that engages your audience and makes them think about you, above all others, when making a buying decision. But that isn’t about SoMe; that’s just good marketing.

8.  If you had to give up all but one social network, which one would you keep and why?

That’s a tough question, since they are all valuable in different ways. If I think about my charity fitness website project, UsFitties, for a moment, I’d have to say that the content there resonates most with the Twitter audience, but all the channels we publish UsFitties content to play their part. For other organisations and companies, it could be any of the others; there isn’t a blanket answer for this question at all!

9.  How do you deal with the 24/7 aspect of social media marketing? Do you ever step away from it all and recharge?

I have awesome processes and tools in place to manage my SoMe channels. I currently look after six accounts across five platforms and, thanks to those processes and tools, manage them in a combined 20-30 minutes a day. This isn’t a promise, but one day I might write a short e-book explaining everything.

10.  One of the most exciting aspects of social media is that it’s always changing, evolving and progressing. What changes do you expect to see in social media over the next 12 months?

Google+ is already proving to be an important platform, both from a SoMe perspective and looking at the SEO benefits. While I’m already an evangelist for Google’s relatively new platform, I think there will be a big surge in Google+ interest over the next year, buoyed by the newsworthy ‘wearable technology’ movement that is being headlined by the Google Glass project.

I think there are also some positive movements in bringing ‘big company’ SoMe monitoring and management technology to the masses. The ever-expanding Hootsuite and the recent beta of Danny Brown’s Jugnoo solution have shown that ‘good’ doesn’t need to equate to ‘pricey’. I expect many more cost-effective tools and better understanding of how to manage SoMe as the year goes on.

Where Can Our Readers Find You?

Stewart Rogers: @TheRealSJR on Twitter

Blog: UsFitties – Fitness News (all revenues go to charity)

Twitter: @UsFitties on Twitter

Facebook: www.facebook.com/UsFitties

What is #SMPro?

#SMPro, in affiliation with My Social Game Plan, is a group of professional social media and digital marketers who have made a simple agreement to support, assist and promote each other via social media. With member backgrounds spanning the marketing industry and beyond, #SMPro has become a vibrant, engaging environment where questions are answered, hot topics are discussed, and everyone is always learning and helping each other reach that next level.

If you’re interested in joining the #SMPro group, check out the conversation on Facebook, Twitter, and Google+.

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Lately, people have been asking me what strategies, resources, and tools I’ve used to grow My Social Game Plan.  I feel odd answering the question, because I honestly don’t do anything outrageously time consuming, costly, or complex.

I started completely from scratch.  While I probably should, I don’t give speeches or do seminars.  I don’t pay for advertising.  I don’t have tons of connections with top bloggers or social media influencers.

So what’s the key to My Social Game Plan’s growth?

Get Used to Being a Guest

If you’ve been around the blog for a while you probably already know this, but the most important ingredient to My Social Game Plan’s growth is a lot of targeted promotion through guest blogging.

When I tell people about guest posting, they inevitably ask me, “How do you know what blogs to guest post on? How do you approach big name bloggers and get them to accept your posts? How do you get the attention of people who receive tons of guest post pitches?”

Those are the same questions I used to have.

About eight months ago, I stumbled on a guest blogging training program from Danny Iny called Write Like Freddy.  It’s one of very few digital marketing products I’ve ever bought, and the return on that investment has been huge since I started putting the training into action.

I’ll go much deeper into what Write Like Freddy is and how it can help you, but let’s get this out of the way first…

I’m About to Attempt to Sell Something

Yes, there are affiliate links in this post and yes, I’m about to attempt to sell something.

I’m not hiding affiliate links and hoping somebody clicks them without noticing.  Trying to trick people contradicts the single most important principle I believe characterizes effective marketing: long-term relationships built on mutual trust are far more beneficial to both parties than a one-time transaction.

So, while I am selling here, I hope you understand my intent is genuine and transparent.

Enough of that, on to the good stuff!

What Is Write Like Freddy?

It’s the magic bullet to growing your blog.

Kidding, there’s no such thing.

Write Like Freddy is a four-week (four video modules) guest blogging training program from Danny Iny that teaches you every step involved with writing killer blog posts and guest posting on big name blogs.  For someone who requests and publishes lots of guest posts, I receive multiple emails a day from people pitching guest posts exactly how they shouldn’t.

Most pitches I receive are unprofessional.  They lack personalization, writing samples, or a brief outline of what the post will include, and they rarely give me the impression the person doing the pitching has legitimate expertise on the topic.

How can you expect your guest posts to be accepted if this is how you’re approaching bloggers?

If you pitch guest posts frequently, but rarely hear back from the blogger, there are two major problems you’re likely facing:

• You’re targeting the wrong blogs, which means you’re targeting the wrong readers.

• Your pitch email isn’t structured “correctly.”

These aren’t absurdly difficult problems to overcome, but they’re bottlenecks in the guest posting process that will definitely hold you back if left alone.

What Does Write Like Freddy Bring to the Table?

Fortunately, Write Like Freddy blows the above two problems out of the water.

Here’s the thing: Write Like Freddy is much more than blogging training and Danny Iny is more than a blogger; Write Like Freddy is marketing training and Danny is an outstanding marketer.

So, if you need help determining who your target reader is or you need help selling both yourself and your blog to big name bloggers, you’re going to get that training in Write Like Freddy.  If you need help figuring out how to pitch your posts so they’re accepted 99.9% of the time (even if you don’t have a prior relationship with the blogger, Write Like Freddy is for you.

You’re going to be doing quite a bit of marketing strategy and planning for your blog before you get into pitching and writing posts, but that strategy and planning is a crucial part of growing a blog.

Write Like Freddy teaches the following and much more:

• Gaining a solid understanding of your niche and using creative methods to hone in on your target reader.

• What the three criteria are for deciding whether to post on a blog, or whether you’re better off not wasting your time

• How to pitch guest post ideas in a way that is almost guaranteed to get accepted (an email template is included in the training).

• How to outline an entire post in less than 10 minutes (this is the same process Danny uses to write all of his posts).

• How to structure and write blog posts that get read once the pitch has been accepted.

• What you should do after the guest post has been published.  How should you promote the post?  Should you stick around and handle comments on the post?  How can you use this opportunity to build a long-lasting relationship with the blogger and have easy access to guest post there again in the future?

The real beauty of Write Like Freddy is, with a few minor tweaks, the strategy Danny teaches can be applied to almost every single niche.  Plainly put, if there are other bloggers with decent sized reader bases in your niche, then you can adopt the Write Like Freddy approach and get tangible results within just a few months.

That’s exactly what I did.

How I Got Involved with Write Like Freddy

I first learned about Write Like Freddy from a webinar hosted by Danny.  I’m very good about keeping my credit card in my wallet at the end of webinars, and this time was no different…initially.  As the webinar was ending, Danny was explaining Write Like Freddy and I was interested, but I kept myself from making that impulse purchase.

Like I said earlier, though, Danny is an outstanding marketer.

I spent the next two days thinking about how My Social Game Plan wasn’t growing as fast as I planned and I kept asking myself: “What if the Write Like Freddy strategy Danny introduced worked for me?  Wouldn’t it be really cool if it worked and I finally started seeing big traffic and subscriber increases?”

After two days of driving myself crazy with “what if,” I sucked it up and joined Write Like Freddy.  I don’t regret it in the slightest.

My Success with Write Like Freddy So Far

I initially started following the Write Like Freddy approach by guest posting on business and marketing blogs like Business2Community and Social Media Today.  Every single time I published a new guest post, my traffic multiplied and I had people subscribing to My Social Game Plan more than ever.

I continued guest posting on various other blogs, mostly those on the “smaller” end.  As expected, my traffic continued to increase, subscribers continued to flow in, I was getting way more shares via social media, and I started to really see some life in My Social Game Plan.

I started devoting more and more time to guest posting around November 2012 and, as you can see in the image below (click to enlarge), my traffic has increased significantly since then.

In early March, I decided to step back from the smaller blogs and went after one of the “big dogs,” because I was confident the Write Like Freddy strategy worked.  So, I pitched a guest post idea to Jeff Bullas and awesomeness ensued.

Using exactly what I was taught, I pitched a post for Jeff Bullas’ blog, got accepted, wrote the post, and had it published — all within 24 hours.  As of writing this, my post on JeffBullas.com has gotten over 1,000 retweets and hundreds of LinkedIn, Facebook, and Google+ shares.

That’s the Write Like Freddy training in practice.

Will You Join Me in Write Like Freddy?

With all that said, I think it’s clear guest posting is a key ingredient to growing blogs in most niches and I genuinely believe the results provided by the Write Like Freddy method will blow you away.

If you think your blog could benefit from more guest posting (it can, trust me), then I highly encourage you to give Write Like Freddy a chance.

To give a brief summary of everything you’ll receive in the training:

• The best guest blogging training, which will walk you through every step in the process including choosing a target blog, coming up with a post idea, writing an epic post, and finally promoting the post and building relationships with others in your niche.

• An avenue to more traffic, more subscribers, more social media connections, and more authority in your niche.

• Outstanding marketing training from a proven digital marketer, Danny Iny.

• An invitation to the Write Like Freddy private Facebook group, where Write Like Freddy members provide support for each other, discuss guest blogging, and share each other’s guest posts.

• Close access to Danny to ask questions and get great advice.

What’s the Price?

The entire training course is priced at $137 and, while that may seem like a lot of money to some, there is a 100% money back guarantee within the first two weeks.  If you’re not happy, cancel — no questions asked.

It’s also worth noting that price is much lower than similar training programs, often times priced at $300 – 500 for essentially the same product and results.

If you’re on board and want to give Write Like Freddy a try, click here or click the banner just below.  If you have any questions or are hesitant for any reason, please send me an email with your concerns.

If you know any other bloggers who are struggling trying to grow their blogs, please share this post with them.  I truly believe they’ll thank you.

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Engagement, engagement, engagement.  That seems to be the popular buzzword in the social media industry these days.

While engagement isn’t exactly the purpose of social media, it’s certainly an important ingredient for achieving results and impacting the bottom line.

With so many people and businesses flooding social media with their messages, breaking through the noise and getting people to genuinely engage you in conversation can be a daunting task.

It doesn’t have to be though!

Below are five key steps to engaging people with social media and expanding the scope of your business.

1.  Know Your Audience

Imagine you were offered a speaking opportunity at a national convention, but the person who extended this offer didn’t give you any information about the people attending.  How could you deliver an effective presentation to a crowd you know absolutely nothing about?  You’d be on stage yapping about topics that apply to the restaurant industry and it turns out your audience is composed of people in the medical and healthcare industry.  That’s a big waste of everyone’s time.

Pinpointing your audience well is perhaps the most important step to any marketing effort, yet so many people seem to skip this part of the process.  To engage your audience you must first know who they are for the simple reason that your approach should evolve based on who your message is intended to reach.

Obviously, demographics are important, but taking this a step further: what are the psychographics of your target audience?

• What beliefs and values are held by your audience?

• Do they fall into a specific social class?

• How would you characterize their buying habits?

• What are their perceptions of your brand relative to your competitors’ brands?

• Who do they go to for recommendations or approval in the process of making a purchase?

That’s just a start!  If you haven’t created a customer profile — a clear picture of your customer based on demographics and psychographics — for your business, it’s better that you do so before jumping into social media.

2.  Maintain Brand Consistency

At the end of the day, branding comes down to each and every minor experience a customer has with your business — every advertisement, every customer service interaction, every visit to your store, and so on.  You obviously want those experiences to be positive, because that leads to brand loyalty, which greatly contributes to brand equity (the key to customer retention and word-of-mouth referrals).

Consistency is just as imperative on social media as it is offline.  Obviously, you’ll want to make sure your social media accounts are branded with recognizable logos and information so people can easily verify they’re official.  Beyond that, your offline and online messages should be aligned, because there are few things worse than being unable to honor something a customer claims they saw online.

3.  Narrow Your Focus

There are tons of social media channels available and trying to choose which networks your company should tackle can be overwhelming. The most important consideration you can make takes us back to #1 above — know your audience.  If your audience isn’t on Pinterest or Instagram, then there’s no reason for you to be there.

I would recommend you stick with two to three to avoid spreading yourself too thin. You’re much better off having a very active, strong presence on few social channels rather than a mediocre presence on five or six.

4.  Encourage and Participate in Conversations

You can broadcast on social media until you’re blue in the face, but it’s extremely unlikely to bring the results you want.  Effective social media marketing requires conversing and conversing requires a balance between talking and listening.

Engaging your audience is all about creating conversations, as well as getting involved in the conversations already taking place.  Create conversations by positioning yourself as an authority within your niche or industry, then start producing unique, helpful content for others.

If you don’t have the time or resources to create conversations using content marketing, getting involved in conversations that are already happening is a worthy effort.  Seek out popular Twitter chats in your niche, get involved with group Pinterest boards, find active LinkedIn and Facebook groups, regularly leave great comments on popular blogs, and reach out to social media influencers in your industry via Twitter or Google+.

5.  Reciprocate

Reciprocation is vital in social media, but that doesn’t necessarily mean reciprocating is always appropriate. You don’t have to follow every single person who interacts with you on Twitter or Pinterest (I would recommend you don’t), but you should make an effort to follow other users who complement your business or would help grow your network.  Social media is about give and take, but other users will figure out quickly if you’re participating only as a taker.

Patience, Consistency, and Focus

If you’re business has only recently incorporated social media into the overall marketing plan, things can seem a little clunky at first.  Give yourself time to get into the swing of things.  Learn the etiquette of each venue to ensure you don’t turn off potential customers. As you go along, make time to learn from other small businesses that have found success with social media marketing by following a few in your field.

Your social media marketing efforts will produce steady results when performed with consistency and with an eye on your audience.  Social media comes with a huge learning curve, but approach that as an opportunity rather than a detriment, and take advantage of every learning opportunity to enjoy the best possible results for your marketing efforts.

About The Author:  Lucy Harper works for TouchpointDigital.co.uk, an Internet marketing company & digital advertising agency focusing on digital communication requirements for businesses. Visit us to find out more about our social media management services or take a read of our blog for more about increasing your online sales.

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I occasionally get emails and tweets asking what social media and digital marketing blogs I follow.  There’s so much content written daily on the topic of social media and I know how difficult sifting through all of it can be.

Nonetheless, it’s important to stay current with what’s going on in the digital marketing world and there’s no better way than to spend some time reading what others are writing.

My Google Reader is overflowing with amazing content and I could probably mention dozens of great blogs with ease, but here are seven from proven digital marketers that I would recommend you add to your RSS feed immediately.

1)  {grow} from Mark Schaefer

When it comes to credentials in the social media world, it’s hard to find anyone who outdoes Mark Schaefer — Forbes “Power 50″ social media influencers of the world, AdAge magazine “Power 150″ marketing blogger, author of two best-selling marketing books (The Tao of Twitter and Return on Influencer)…the list goes on and on.

Needless to say, he understands the landscape and always provides unique marketing insights that most others don’t catch.  {grow} is always worth a read!

2)  Convince and Convert from Jay Baer

Having read Baer’s book, The NOW Revolution, I’m of the opinion there’s no one who better understands how digital marketing is forcing and allowing businesses to become more efficient, effective, and versatile.

Convince and Convert is constantly bringing the top-notch kind of content that very, very few other blogs publish with as much consistency.  Not only does Jay walk the walk, he talks the talk as the lead social media and content strategy consultant at Convince and Convert.  Definitely someone worth following!

3)  Virante Orange Juice from Mark Traphagen

I like to call Mark Traphagen the King of Google+.  I’ve yet to meet someone who grasps all the details and inner workings of Google+ as well as Mark does.  Virante Orange Juice is always bubbling with fantastic posts showing readers how they can get the most out of Google+.

For those who still have doubts about the importance of Google+ from a business standpoint, as well as a content marketing standpoint, this blog is for you.

4)  Windmill Networking from Neal Schaffer

Neal Schaffer might be the closest person to Mark Schaefer (and I can’t be the only person who thinks there’s some kind of conspiracy going on with the similarity between last names — joking!).  As a Forbes Top 30 Social Media Power Influencer, you can be sure Neal is bringing value to the table.

The Windmill Networking blog is never short on quality content from Neal and a myriad of guest bloggers — Joe Ruiz, Rebekah Radice, and Bob Geller to name a few.  If you want to truly understand what being a social business means, as well as pick up some solid social media marketing strategy, Windmill Networking is your blog.

5)  Inbound Marketing Agents from Jasmine Henry

I’ve got to give a shout out to Inbound Marketing Agents, because they’ve been very good to me lately!  We recently had Jasmine Henry on our blog writing about Vine and that led to me checking out Inbound Marketing Agents.

They have an explosion of flavorful content that spans the entirety of social media marketing and, from what I can tell, they do some quality marketing work out of Nashville.

6)  SteamFeed from Daniel Hebert and DJ Thistle

I’m not sure I’ve ever seen a blog or community take off as fast as SteamFeed has done.  I met Daniel Hebert through My Social Game Plan’s Facebook Group shortly before he and DJ were set to launch SteamFeed.  Out of nowhere, the site flew up and I started constantly seeing “via @SteamFeedcom” in my Twitter timeline.

They have an outstanding lineup of bloggers who push out a ton of great content on a daily basis.  If you’re looking for a blog with a thriving, growing community, I would definitely recommend taking a step into SteamFeed.

7)  Jon Loomer from Jon Loomer (duh!)

If Mark Traphagen is the King of Google+, Jon Loomer may be the King of Facebook.  I honestly never thought a blog could be solely devoted to Facebook marketing strategy, but Jon Loomer has taken that niche and made himself an authority.

If you’re struggling to understand Facebook as a marketing channel, Jon’s blog is a must-read.  Even as someone who considers himself to have a solid grasp of Facebook marketing, I constantly find myself learning something new from Jon’s blog.

What Blogs Would You Add to the List?

Seven isn’t nearly enough.  I know you all follow a lot of incredible blogs I didn’t include on this list, and I want to know what those blogs are!  Please share your favorite, must-follow social media and digital marketing blogs in the comments.

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Your website is often the first factor that influences how people feel about your business.  Recent research found 97% of consumers use online media to aid their purchasing decisions.

Let’s put it this way: poor web design and functionality?  Then the back button is getting clicked immediately and your product is out of that potential customer’s consideration set.  Yep, it happens that fast.

Great web design assures every online visitor they’re about to have an enjoyable experience the moment he or she lands on the site. When done correctly, it leads the visitor out of the unknown and into the known, providing knowledge about and access to a solution that meets their needs.

A quality web design should lead visitors exactly where they need to go.  It’s imperative the design offers every visitor specific actions to take before leaving the website, whether that’s making a purchase, filling out a lead generation form, subscribing, or making a phone call.

While designing a business website or blog can be a very complex process, here are five key considerations to always keep in mind.

1.  Web Design Shouldn’t Be an Urgent Process

When developing a company website, the quality and creativity of the design needs to be the highest priority.  Don’t rush the process.  Deeply contemplate how and why your target market will be visiting your website.  Are they primarily visiting from a desktop or mobile device?  Is your product’s purchasing process characterized by high-involvement or low-involvement decisions? Are customers seeking information or seeking to make a quick purchase?

Your website is, at the core, a marketing tool that represents your brand.  If quality is lacking or it doesn’t hit your target audience, it could very easily reflect negatively on your brand as a whole.  Taking the time to develop a quality, creative, and targeted website will do wonders for your business.

2.  Too Busy with Too Much Content

A lot of businesses, especially small businesses, believe their website needs as much content as can possibly fit.  This isn’t the case at all.  When someone lands on the home page, they should view only a specific, direct amount of pertinent information.  More choice isn’t necessarily better and receiving too much data at once can instantly diminish the quality of the design.

The design should focus on a minimal amount of information located on the home page, delivering only the most primary content about how your business will solve that potential customer’s needs.

Every page on your website should have a clear purpose and a call-to-action.  Are you trying to convert visitors to subscribers or driving them to call to your office?  Make that obvious and give people an incentive, such as a free informational eBook or a free one-on-one phone session with a consultant.  Are you trying to get more people to read through your website or visit your blog?  Include relevant, internal links to other content on your site.

In general, less is more.  Remember who you’re targeting and what course of action you want them to take, then provide a path and incentive to pull them in that direction.

3.  A Few Seconds Makes All the Difference

How long do you have to capture a visitor’s attention when they land on your website?  Consider yourself very lucky if someone sticks around for 10 seconds without finding what they’re looking for.

This short attention span is exactly why too much content on any single page can be a detriment.  The design must immediately grab the visitor’s attention and convey that you have the solution to their needs.  Grabbing the attention of your visitor comes down to the details: headings, subheadings, color, a good balance of static information and interactive multimedia, and so on.

Check out the video blow for a breakdown on how to grab attention and quickly convey your site’s purpose to visitors.

4.  From Blueprint to Computer Screen: Designing the Website

The most significant problem every company faces when designing their website is figuring out where to start.  Before the website design can begin, it’s important to understand exactly what platform the site will be built on.  Most professional web developers use extensive coding, HTML and PHP, along with CSS programming, to create the exact style and design the company requires.  However, this isn’t necessarily the only option.

In 2003, WordPress brought an incredible blogging platform to the Internet. Since then, it has been used by many companies as a way to generate beautiful web pages, as well as blogging sites.  WordPress offers extensive add-ons and plug-ins that, to a degree, circumvent the extensive coding process, allowing companies to more quickly build a site that functions exactly the way they need.

Additionally, third-party vendors have created thousands of professional style, pre-designed WordPress themes that can be downloaded and immediately put to good use.  Most of these themes (templates) offer a variety of layouts and designs, as well as simple customization options even the layperson can handle.

A small word of caution here: WordPress is an amazing platform and, on many levels, very simplistic even for non-web designers.  However, it’s in your best interests to avoid the DIY mentality when it comes to web design and always have your website professionally designed if possible.

5.  Attracting a Larger Audience

The adage, “if you build it they will come,” is absolutely not true on the Internet.  Actually, I’m not sure it’s true anywhere in the universe!  With billions of web pages and every competitor having a website, it takes a proven online marketing strategy to maximize the number of visitors to your website.

There are three major ingredients in an online marketing strategy, all of which are interrelated:

• Search engine optimization.

• Unique, quality content generated via a blog.

• A social media presence on networks where your target market is active.

It’s likely you’ll need to hire an experienced professional to manage your search engine optimization initiatives.  However, both your blog and social media channels should be managed in-house as much as possible.  If you don’t have anyone on staff who is experienced with digital marketing, temporarily outsourcing to a digital marketing agency may be your best option.  Be sure to consider the pros and cons of outsourcing social media management if you take this path.

The Internet as a Battle Ground

In this business world, the Internet is a battle ground where quality, consistency, clarity, and strategy are everything.  From layout and content, to blogging, social media, and search engine optimization, a properly designed website is your ticket to a more successful, profitable, and accessible business.

If you know someone who’s designing a website or blog, forward this post over to them and ask how they feel about this list!

About the Author:  Anny Solway is a dedicated writer at ThemeFuse – a web studio that creates original WordPress templates, which can be used straight out of the box.  She loves to share blogging and technology tips.

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As part of the #SMPro Social Media Spotlight Blog Series, this interview highlights Will Russell: San Francisco resident, soccer fanatic, and founder of online marketing consultancy Will Russell Marketing.

Founded in 2012, Will Russell Marketing assists brands in the safety and security industry by elevating their online presence and integrating online initiatives into their business strategy to drive increased business success.

Below, Will discusses his background, offers a handful of golden marketing tips, and provides his opinions on the overall landscape of the social media industry.

1.  Where did your interest in social media marketing originate, how has it developed and what role does it play in your professional life now?

My first foray into social media marketing was back in 2009, when I was provided a lot of freedom to explore new initiatives and growth opportunities for the company I was working for.

What I loved most about social media was that everyone, whatever their age and business experience, was basically on a level playing field. It was so new that there were no paths forged and very few universal best practices – I could be creative, test my own theories and create my own path.

Now, social media marketing is just one of the ways I assist clients through my consultancy. I primarily try to teach clients how to integrate social media into their business plans, as well as assisting with campaign implementation when necessary.

2.  Who do you read, follow or pay attention to in order to stay ahead of the curve in social media?

Jay Baer, Darren Rowse, and Jeremiah Owyang are three individuals in the industry who I really admire and follow closely.  They offer fresh ideas, truly valuable information, and fantastic insight.

3.  What do you believe to be the biggest misconception some businesses still have with social media?

That it’s a “plug and play” situation. Even now, I see a lot of business owners watching other, big brands attain success and think all they need to do is set up a Facebook Fan page and they will see the same results.

The reality is that it takes time, it takes an approach unique to your business, and it takes a lot of hard work.

4.  A lot of businesses steer clear of social media due to the potential ramifications of making a mistake in such a public environment. What would your response be to that concern?

Everyone makes mistakes. I do, you do, we all do. And social media channels can be unforgiving places. But remember: today’s front page news is tomorrow’s garbage, and mistakes will be forgotten.

Don’t be afraid of making a mistake, just make sure you’re prepared for it and ensure that, when you eventually do make that mistake (and I promise you, you will), you learn from it.

5.  With the rapid evolution of Internet marketing, are offline marketing channels now a waste of time? Or is it all still valuable?

It is absolutely all still valuable, if the channel suits your specific needs.  The Internet may mean that offline marketing is no longer a necessity for all businesses, but it can be a fantastic tool in your tool kit.  Many would suggest nothing can replace the face-to-face networking achievable at trade shows, conferences, or offline events.

6.  How have you integrated social media effectively into your (or your clients’) business strategies? How are you proving a return on investment?

This answer could be an essay in itself, so let’s just get very basic: I try not to think as social media as any different to the other marketing opportunities available to me.

I have a list of goals to achieve and I set out a plan to reach those goals. If I think that social media can be used to help get there, then it is included in the strategy. Over time, if you have the right strategy in place you should be in a position where it’s relatively easy to show ROI. The tricky part is persuading business owners that it’s not an overnight process.

7.  What sort of marketing advice would you give to a person who said that their business simply does not fit with social media?

I would ask them to break social media down into its individual components, and evaluate each one individually. While I agree that not every business needs to be on Facebook, Twitter etc.,  I think that at a base level, some form of social media can help everyone. Businesses just need to work out which piece of the puzzle fits for them.

8.  If you had to give up all but one social network, which one would you keep and why?

From a personal standpoint, I think I would probably keep Twitter, purely because what I get from it is irreplaceable.  I find it such a valuable platform for discussion, learning from others, and keeping on top of trends.

From a business perspective, I’ve seen the most success from Facebook, so it would be really tough to lose that. A lot of people are very critical of Facebook and its use as a business tool, but I’m a faithful supporter.

9.  How do you deal with the 24/7 aspect of social media marketing? Do you ever step away from it all and recharge?

I try! I’m a firm believer in maintaining a balance in life, and there is certainly more to life than social media, the internet and work. If I decide I want to switch off for a weekend, then I have no qualms in doing just that. It may mean I have a longer to-do list when I return, but that’s something I’m fine with.

Having said that, I will rarely go more than 48 hours without logging in on social platforms to at least check on and talk with close friends and family. I’m trying to recall the last time I went for longer than that…and I can’t.

10.  One of the most exciting aspects of social media is that it’s always changing, evolving and progressing. What changes do you expect to see in social media over the next 12 months?

I think the biggest developments we’ll see go well beyond its use by businesses, and instead relate to how we as a society adapt to these new communication tools. You only need to look at SOPA, the Aaron Swartz tragedy or the number of young people suffering at the hands of cyber-bullies to see that we don’t yet understand how to manage the opportunity and implications that exist through the rapid development of these new mediums.

Governments need to understand and societal frameworks need to adapt.  That is what I think will be the next big evolution in this space.

About Will Russell

Check out Will’s social media blog and connect with Will Russell Marketing on Facebook, Twitter, and Google+.

What is #SMPro?

#SMPro, in affiliation with My Social Game Plan, is a group of professional social media and digital marketers who have made a simple agreement to support, assist and promote each other via social media.  With member backgrounds spanning the marketing industry and beyond, #SMPro has become a vibrant, engaging environment where questions are answered, hot topics are discussed, and everyone is always learning and helping each other reach that next level.

If you’re interested in joining the #SMPro group, check out the conversation on Facebook, Twitter, and Google+.

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