n3wmedia

Hyper local marketing, location based mobile applications for businesses

Ed — Tue, 24 Aug 2010 09:30:19 +0000

The rapid adoption of mobile and location aware smartphones has seen the dawn of location based applications. Whilst often based around gaming, these applications enable hyper-local marketing. Currently Foursquare appears to be the dominant application in this space, with brands such a Starbucks being quick to see the potential and get involved. Checkin-apps, as they are [...]

To blog or not to blog; that is no-longer the question.

Ed — Mon, 23 Aug 2010 17:35:55 +0000

The humble blog, despite being mentioned frequently, it seems to remain often misunderstood. Yet this established vehicle provides clear and quantifiable value for Charities and Professional Services organizations, as well as many other B2B businesses. In this article I try to address some of the main reasons your organization should invest time into this social [...]

LinkedIN re-visited

Ed — Wed, 11 Aug 2010 09:00:31 +0000

I have not been slow to criticise LinkedIN in the past, but with the latest refresh the site might just have something to offer some small businesses. If LinkedIN is for you, how do you go about getting the best from it? My main criticisms in the past have been to do with the networks reach [...]

How safe is your Smartphone?

Ed — Tue, 10 Aug 2010 11:24:16 +0000

Most people are aware of the dangers of computer based viruses, Phishing emails and online scams. But the threat to your smartphone is potentially much more serious. Are you up to speed on the risks and how to keep your money safe? Despite the fact that it is easy to protect your computer from a virus [...]

Some advice from Google on Twitter SEO value

Ed — Thu, 29 Jul 2010 13:14:32 +0000

Matt Cutts (Google) shares some tips on how to make the most of Twitter from an SEO perspective. Certainly not rocket science but sensible advice, much as you would expect.

Blog with confidence. How & Why your organisation needs to be doing it.

Ed — Mon, 26 Jul 2010 11:33:32 +0000

In this world of up to the minute information, user participation and conversational communication, you may wonder if there is still a role for the traditional website? The answer is certainly yes. But in order to keep pace you almost certainly need to modernise it by integrating a blog. Why is a blog important and [...]

Limited time price promotion on email marketing

Ed — Thu, 22 Jul 2010 21:25:51 +0000

Keeping in touch with your prospects, clients, supporters and influencers is vitally important. Despite the ever growing number of ways you can do this, email continues to deliver consistently high return on investment. Whether you are new to email marketing or a seasoned professional; SimpleMailer is the perfect tool to support you. And with our [...]

Augmenting your reality or just cluttering your space?

Ed — Wed, 21 Jul 2010 10:59:15 +0000

We seem to hear a lot about augmented reality these days. Perhaps not as much as 3d cinema or more recently the World Cup… but still quite a lot. What is all the fuss about and is anyone really doing anything interesting and valuable with augmented reality yet? Come to that what is augmented reality? One [...]

iPhone 4 Antenna song

Ed — Mon, 19 Jul 2010 10:14:14 +0000

This just sums up the recent unwarranted criticism of Apple perfectly, so thought it was worth sharing.

Social Recruitment or Social Discrimination?

Ed — Wed, 07 Jul 2010 08:20:59 +0000

Increasingly Social Media (SoMe) is being seen as a corporate resource and not just the domain of the marketing and communications team. After Marketing, HR have been one of the first departments to adopt SoMe, and for good reason. Not only do HR need to be concerned about employees SoMe usage, they also potentially have [...]