Natural Newswire

Campaign for Safe Cosmetics names Lily Organics a Champion

2011-11-30T12:16:40-08:00

Henderson, CO - Lily Organics was recently named a Champion by the Campaign for Safe Cosmetics. Out of 1500 companies that signed the Compact for Safe Cosmetics over the last seven years, Lily Organics was one of the 321 that reached Champion status. To receive this honor, a company had to ‘comply with the European Union’s Cosmetics Directive, disclose all ingredients [even when they contain hormone disruptors, carcinogens and other harmful chemicals], publish and regularly update product information in EWG’s Skin Deep cosmetics database and participate in the Campaign for Safe Cosmetics.’ FAQ from CSC website

“Congratulations to Lily Organics for being a Champion and for demonstrating that it's possible to make personal care products that far exceed current safety standards in the United States. A growing number of consumers are seeking personal care products that do not contain hazardous chemicals, and our report shows that making safer products is not only possible, but is also part of a successful business model,” said Mia Davis, organizing director of the Campaign for Safe Cosmetics and coordinator of the new Safe Cosmetics Business Network.

The Compact that Lily Organics, and over 1500 companies, signed was created for cosmetic and personal care companies to fully disclose the ingredients in their products, and to become recognized for being chemical-free. The Campaign for Safe Cosmetics is releasing their news report, “Market Shift: The story of the Compact for Safe Cosmetics and the growth in demand for safe cosmetics’ to talk about the companies the campaign worked with in order to help improve the movement for safer products. For over 25 years, Lily Organics has been growing ingredients on its USDA Certified Organic farm to make chemical-free skin care and is proud to be recognized for its efforts.

Global Natural & Organic Beauty Product Sales Reach USD 9 billion

2011-11-10T11:27:45-08:00

London – Global sales of natural & organic beauty products are projected to reach USD 9 billion this year. Although consumer demand for natural & organic products remains buoyant, new research finds the growth rate is slowing because of the weak economic climate.
In its upcoming report on the Global Market for Natural & Organic Personal Care Products, Organic Monitor (www.organicmonitor.com) predicts revenues to climb to USD 14 billion in 2015. Demand for natural & organic products has spread to every region, however sales remain concentrated in Europe and North America.

Natural & organic products have 2% share of global personal care product sales. In some countries – such as the USA, Germany, Austria – the market share is reaching 10 percent. The large market share is because of high consumer awareness and extensive distribution of natural & organic products.

Widening availability is a major driver of market growth. Natural & organic personal care products are crossing over from specialists to mainstream channels. Premium brands, such as Dr. Hauschka and REN, are targeting high-end retailers. Other brands are entering pharmacies, drugstores, supermarkets and department stores. Companies like ADA Cosmetics and Panpuri are developing natural lines for hotels and the spa channel.

Large cosmetic companies are entering the naturals arena. Some like L’Oreal and Colgate-Palmolive have taken the acquisition route, whilst others have developed natural / organic lines. Recent newcomers, such as Garnier, Henkel and Amore Pacific, are launching certified organic products.

Retailer private labels are also becoming prominent for natural personal care products. They are most successful in Germany where they comprise about 20% of natural personal care product sales. Alverde, the private label of DM drugstores, is leading with over 300 products across categories. Private labels are most established in Europe, however they are also becoming popular in the US, Russia and other countries.

Competitive stakes are rising as new entrants continue whilst market growth rates slow. Organic Monitor finds successful brands are those that focus on marketing and distribution to differentiate their products. Vertical integration is occurring whereby brands are operating at several levels of the supply chain. Concept stores have become en vogue, with leading brands like Aveda, Melvita and Korres opening international retail networks.

Latest findings from this new report as well as future growth projections are given in dedicated workshops at the Sustainable Cosmetics Summit (www.sustainablecosmeticssummit.com). Organic Monitor will be conducting workshops titled ‘Business Opportunities in the Global Market for Natural & Organic Cosmetics’ at the European and Asia-Pacific editions of this summit.

Workshops at Sustainable Cosmetics Summit

Asia-Pacific edition:                  Nov 7-8th Hong Kong

                                                www.sustainablecosmeticssummit.com/Asia/

European edition:                      Nov 28-30th Paris

                                                www.sustainablecosmeticssummit.com/Europe/

Research Publication
#7001-60   The Global Market for Natural & Organic Personal Care Products (Publish date: Dec’11)    http://www.organicmonitor.com/700160.htm

Sustainable Cosmetics Summit
Organised by Organic Monitor, the aim of the Sustainable Cosmetics Summit is to encourage sustainability in the beauty industry by bringing together key stake-holders and debate major sustainability issues in a high-level forum. More information is available from www.sustainablecosmeticssummit.com

About Organic Monitor
Organic Monitor is a specialist research, consulting & training company that focuses on the global organic & related product industries. In 2011, we are celebrating 10 years of encouraging sustainable development. Since 2001, we have been providing a range of business services to operators in high-growth ethical & sustainable industries. Our services include market research publications, business & technical consulting, summits, seminars & workshops. Visit us at www.organicmonitor.com

Lily Organics, Again, Receives USDA Certification

2011-11-09T16:18:00-08:00

Henderson, CO - Lily Organics Skin Care's farm in Colorado, where ingredients for its products are grown, just received USDA Organic Certification for the 5th year in a row, in 2011. The rigorous process of certification takes as long as several hundred hours a year, at least. "The extra farm work alone is several hundred hours, not to mention the lab [where the products are formulated], the documentation, the standards, filling out the hundred plus pages of applications, creating maps, surveys, inventory and the auditing systems," states Lily Morgan, Founder and Formulator of Lily Organics. Before you can even apply for certification, the land must be pristine for at least 3 years.

The reason Lily goes through this every year for her full skin care line is because, "the USDA is the gold standard of the world. No other skin care company on planet Earth meets these standards, or follows these procedures to get the certifications that we do." Not only is Lily Organics farm certified, but they currently have one product on the market that is certified, Lily Organics Kukui Senstive Facial Oil Treatment, and six others that have been approved for certification. Lily feels that getting these certifications for her farm, her products and even her laboratory can "guarantee the customer that they are buying the most superior product with the highest standard and quality."

While many other skin care companies claim to be organic, Lily says there is only one way to know for sure - through certification. "The USDA is what makes organic products legit. When looking for organic products, look for real people that own and run their own companies. Look for people that grow their own ingredients and are in touch with their company, the products and the growing. Look for companies that actually make their own products, not just the ones that outsource. Finally, and most importantly, look for the USDA label."

Lily Morgan is the author of Beauty, Health, and Happiness: A way of Life. She is the founder and formulator of Lily Organics, Fresh, Chemical-free skin care line of facial care products. You can reach her at her website www.lilyorganics.com. 303- 668-1128.

Herb Pharm Launches Chronic Stress Remedy

2011-11-07T15:23:00-08:00

Introducing STRESS MANAGER™ Liquid Herbal Compound

Williams, Oregon - Herb Pharm, manufacturer of America's number one selling brand of liquid herbal extracts, today announced the introduction of STRESS MANAGER™ liquid herbal compound, created from a combination of herbs known to relieve anxiety, calm nerves and relieve overall chronic stress.

All stress is not bad! It is our response to stress that keeps us alive and alert. Normal stress comes and goes. It is typically short-lived and our recovery from it is fairly rapid. However, it is the long-term, chronic stress - the kind that we experience day-in and day-out, and which feels inescapable - which causes an overload for our nervous and endocrine systems.

David Bunting, Herbal Affairs Manager at Herb Pharm, said, "The deleterious effects of chronic stress include reduced immunity, high blood pressure and other cardiovascular manifestations, fatigue, poor digestion, mental and psychic anomalies like loss of concentration, anxiety, depression and insomnia. While chronic stress may be inescapable, there are steps we can take to counter its effects."

STRESS MANAGER™, Herb Pharm's new liquid compound, includes herbs classified as Adaptogens which are particularly well suited to helping us deal with chronic and excessive stress. STRESS MANAGER™ includes:

Eleuthero (Eleutherococcus senticosus) appears to enhance resistance to overwork and environmental factors such as heat and cold;

Reishi (Ganoderma lucidum) has been used for thousands of years in China and Japan as a longevity tonic, increases oxygenation of the blood and has been used to curb altitude sickness;

Holy Basil (Ocimum sanctum & O. gratissimum) is used in Ayurvedic medicine to clear the mind and improve memory, enhance immunity, strengthen the nervous system and improve digestion and absorption;

Rhodiola (Rhodiola rosea) has held a place in Asian and Scandinavian traditional medicine for enhancing strength and physical endurance, longevity and fertility. Rhodiola is known to help with stress related states that manifest in disturbed sleep, poor appetite or over-eating, irritability, mild depression, headache and general fatigue;

Schisandra (Schisandra chinensis), like Reishi, is said to quiet the spirit and calm the heart, which makes it valuable with neuroses, irritability, memory loss and insomnia.

As a liquid herbal extract blend, STRESS MANAGER™ is optimally absorbed by the body and is designed to steadily address both the mental and physical aspects of chronic stress without the jolting effects of short-lived stimulant ingredients and sugar.

STRESS MANAGER™ can be found in health food stores and healthcare practitioner offices, or online at www.herb-pharm.com.

About Herb Pharm
Located in rural southern Oregon, Herb Pharm is a certified organic grower of medicinal herbs and produces a line of herbal extracts and herbal healthcare products, which are distributed under the Herb Pharm brand. We grow most of our herbs on our 85-acre Oregon Tilth certified organic farm and also do practical research on the propagation and cultivation of endangered wild medicinal plants. More information is available at http://www.herb-pharm.com.

Box 116 - Williams, OR 97544 - www.herb-pharm.com

Lily Organics - 25 Years of All-Natural Skin Care

2011-10-31T06:00:00-07:00

Henderson, CO - Lily Organics Farm Fresh Skin Care celebrates 25 years of growing ingredients on its own farm in Colorado, and formulating those ingredients into a full skin care line, in 2011. Lily Morgan, Founder and Formulator, started the line with her Oil-Free Conditioning Serum after being unable to find anything to cure her cyst acne. 25 years later, her line consists of cleansers, toners, moisturizers, lip balm and a hydrating mask for dry sensitive, normal, combination, anti-aging and acne-prone skin and her farm has received USDA Organic Certification. She also published a self-help book, Beauty, Health, and Happiness: A Way of Life.

Morgan knew from the start that she wanted to design her own skin care using only organic ingredients, way before the organic movement became fashionable. In order to do this, she realized she would have to grow her own. As a seventh-generation farmer, it was already in her blood. Morgan grew up on her father’s farm where he was both a Pomologist and Horticulturist. This experience, combined with her formal studies at the Colorado Herbal College in Boulder, CO, put her in the right path for what she wanted to accomplish. Now, 25 years later, she has broadened her experience in formulating, manufacturing and selling organic skin care products, which are available in Whole Foods and Vitamin Cottages throughout CO as well as online at www.lilyorganics.com.

When asked what makes Lily Organics stand out from other skin care brands currently on the market, Morgan replied, “We are the only USDA Certified Organic grower/skin care company on Earth. This means we are truly a seed-to-shelf product. We can monitor quality control through every step of the process. This allows the customer to get the freshest products available with ingredients that come from our USDA Certified Organic farm and made up in our USDA Certified Organic lab. The consumer can rest assure that stringent controls are in place and there is a constant monitoring from one of the highest standards in the world.”

Future plans for Lily Organics include a farm factory store in Hudson, CO. The facility will be a Colorado agri-tourist destination, similar to the Coors factory in Golden, CO. People can visit the location and see exactly how the company operates. They are also anticipating housing approximately five other similar, green, handcrafted businesses for tourists to visit including a winery, bakery and a hemp or tofu company. They will offer shaded picnic tables to bring a lunch and sample what the businesses there have to offer. Lily Organics is currently waiting to get its zoning approval by January 1, 2012.

Lily Morgan is the author of Beauty, Health, and Happiness-A Way of Life. She is the founder and formulator of Lily Farm Fresh Skin Care, chemical-free skin care line of facial care products which can be found at www.lilyorganics.com.

Lily Organics Skin Care Celebrates Old Farmer’s Day

2011-10-27T11:20:02-07:00

Henderson, CO – Lily Morgan, Founder and Formulator of Lily Organics, has spent the last 25 years growing ingredients on her farm in Colorado for her organic facial skin care line. For yet another year, Lily Organics Farm received USDA Organic certification. To celebrate, Morgan will be taking time out of her busy farming schedule this October 12 for Old Farmer’s Day. This day is generally observed to honor the hard labor of farmers. After a full summer of growing and harvesting, October seems to be the most appropriate time to finally take a break.
Old Farmer’s Day shouldn’t just be celebrated by farmers though because, “without farmers, everyone would literally starve to death.” “People don’t realize how important farmers are to them. Without farmers, there is no food supply. That is pretty fundamental to the human existence.” “People should also support USDA Certified Organic growers, for so many reasons. They will ensure nutritious food for generations to come, supply the open space for the future and work in cooperation with Mother Earth by not poisoning the environment.” Morgan
As a seventh-generation farmer, Lily grew up on a farm. Her father was an apple grower and she started helping him as early as 4 years old. Lily never wanted to be a farmer, you have to “get up at dawn and work to dark.” However when Lily wanted to formulate her own all-natural skin care line, she realized the only way to get organic ingredients in her products was to grow them herself. Lily Organics started back in the mid 1980’s, pre-internet. “I couldn’t source any, so I had to grow them. It was never my direct intention to be into farming again. Very few farm kids grow up wanting to continue to farm.”

For someone who wanted so badly out of the farming industry, Lily realized that farming her own organic ingredients would ensure her customers “the highest quality ingredients in the world. Quality controlled. seed-to-shelf. We can make them up fresh,” Morgan replies. Lily Organics is able to do this based on how it operates. The ingredients are grown on Lily’s farm and then formulated in her FDA-Inspected lab, on the same property. Orders are made on demand each week.

Lily Morgan is the author of Beauty, Health, and Happiness: A way of Life. She is the founder and formulator of Lily Organics, Fresh, Chemical-free skin care line of facial care products. You can reach her at her website www.lilyorganics.com. 303- 668-1128.

Herb Pharm Launches Therapeutic Herb Capsule Products

2011-07-22T13:38:02-07:00

Goldenseal, Milk Thistle and Saw Palmetto Join Herb Pharm’s Capsule Lineup

Williams, Oregon – Leading herbal healthcare products provider Herb Pharm today announced the introduction of three new herbs in capsules. The three products – Goldenseal, Milk Thistle, and Saw Palmetto – join Herb Pharm’s two existing herb capsule products, Pharma Kava® and Super Echinacea®.
Renowned herbalist Ed Smith, co-founder and co-owner of Herb Pharm said, “Organic cultivation and sustainable wild-harvesting practices, proper plant-part harvesting, and broad-spectrum extraction without the use of synthetic, environmentally-harmful solvents are essential to all the herbal products we produce at Herb Pharm, and our new capsule products are no exception.”

Wild populations of Goldenseal (Hydrastis canadensis) have been on the decline for many years, which is why only organically cultivated Goldenseal is used for Herb Pharm’s Goldenseal Capsules. Each vegetarian capsule contains 540 mg of Goldenseal rhizomes and rootlets, which are ground and encapsulated without any further processing.

Milk Thistle is restorative and supportive to the liver. Herb Pharm’s Milk Thistle Capsules are made from the dark, mature seeds of Silybum marianum plants, which are grown without herbicides or pesticides. Prior to extraction, the seeds are defatted under pressure rather than the common chemical defatting method using petroleum ether. Extraction is performed with pharmacopeial-grade alcohol and not with methanol or ethyl-acetate as is the case with most commercial Milk Thistle powders. The result is a very pure, broad-spectrum extract that delivers 140 mg of silymarin per capsule.

Saw Palmetto is a popular prostate support herb for men. Herb Pharm’s Saw Palmetto Softgels are made from the dark (deep purple to black) berries of Serenoa repens palms. While most makers of Saw Palmetto are content with unripened, green berries, Herb Pharm’s berries are harvested only after they fully develop their health-promoting fatty acids and phytosterols. Extraction is done with pharmacopeial-grade alcohol in lieu of the commonly used, highly toxic solvent hexane. The use of alcohol also enables Herb Pharm to capture higher levels of important sterols, which are often sacrificed in other extractions such as the supercritical carbon dioxide method.

Herb Pharm's new herbal capsules began arriving in natural products stores in mid-July. Suggested retail prices range from $21.00 to $25.00 for a 60-count bottle.

About Herb Pharm
Established in 1979 and located in rural southern Oregon, Herb Pharm is a certified organic grower of medicinal herbs and produces a line of herbal extracts and herbal healthcare products, which are distributed under the Herb Pharm brand. Most herbs are grown on our own 85-acre Oregon Tilth-certified organic farm where we also perform practical research on the propagation and cultivation of endangered wild medicinal plants. More information is available at www.herb-pharm.com

Is the Environmental Working Group Single-Handedly Changing the Face of Sunscreens?

2011-06-02T17:34:00-07:00

GILSUM, NH; June 02, 2011 – For the fifth year in a row W.S. Badger’s natural, zinc oxide-based sunscreens are highly recommended by the Environmental Working Group (EWG)’s Sunscreen Guide. With more brands than ever offering mineral options one has to wonder: is the EWG redefining the sunscreen market?

Judging by the proliferation of mineral sunscreens on the store shelves, and a dramatic rise in sales – sunscreens containing some organic content making up 65% of sunscreen sales in 2010¹ – the answer seems to be a resounding ‘yes’.

The study released last week wades through 1,000+ sunscreen products jockeying for position in people’s beach bag, and rates each according to ingredients, UVA/UVB protection, and stability. Of the over 600 beach and sport sunscreens reviewed, the EWG only recommends about 20%. This is in stark contrast to the 2010 report, which only recommended about 8% of the sunscreens reviewed. Close to 90 brands including Neutrogena, Banana Boat and Aveeno now offer sunscreens with an active ingredient of zinc oxide and/or titanium dioxide, which suggests that there’s market share to be had.

Badger, which has been manufacturing zinc oxide sunscreens since 2004, saw incredible growth in their sunscreen sales last year, on the heels of the EWG report. Badger’s Director of Product Development, Rebecca Hamilton, elaborates: “We made a sunscreen to safely protect people, but at the time there was little demand for a natural, zinc oxide sunscreen. We made it for our diehard natural fans, not expecting that our simple organic sunscreen would have such broad appeal – we wanted to make the option there for those who were looking for it. But, to our great surprise and delight, sales for our sunscreen have grown tremendously since their launch.”

But did the EWG set the trend, or just respond to an evolving market?

“The EWG is responsible for bringing this information to a broader audience,” commented Badger’s Marketing Manager Jentri Provenzano. “I don’t know if they started the trend, but they certainly brought the dangers of certain sunscreen ingredients in front of the consumer, who then set the trend with their buying power. There’s no doubt that the EWG is a factor in the growing popularity of natural sunscreens.”

Badger is at the forefront of the natural sunscreen movement, and makes a full line of safe, mineral sunscreens for the whole family. The Badger sunscreen line includes SPF30+ Lightly Scented, SPF30+ Unscented, SPF30+ Baby Sunscreen, SPF30+ Sunscreen and Anti-Bug Repellent, SPF30+ All-Season Face Stick, SPF15 Lightly Scented, and SPF15 Unscented Lip Balm Stick. All of Badger sunscreens use Zinc Oxide in a base of certified organic ingredients.

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¹According to SPINS, a market research and consulting firm for the Natural Products Industry (SPINSscan Natural, 52 Weeks Ending 2.19.11)

Do You Need More Protection From Your Sunscreen Then You Do From the Sun?

2011-05-19T10:03:12-07:00

GILSUM, NH; May 19, 2011 – The Environmental Working Group (EWG)’s 2010 Sunscreen Report has revealed that sunscreens may do more harm than good. In fact, many of the best-known names in sunscreen may actually be hazardous to your health.

The study showed that many leading brands are insufficiently effective, provide inadequate sun protection, contain chemicals that may be potentially unsafe and fall short of their manufacturers claims for protection. Because of this, "to sunscreen or not" has become a hot topic for people everywhere especially when protecting children is part of the equation.
What's a bewildered sun lover to do short of hiding in the shade all day?
As beach and outdoor weather return, there's more to know about sunscreens than the number on the label. According to Katie Schwerin, co-founder of the W.S. Badger Company, a natural, personal care products manufacturer of a full line of safe, natural and effective sunscreens, "The best protection from the sun is to stay out of it or cover up with a good hat and long sleeve shirt. But for the sun lovers among us, using a mineral sunscreen with zinc, not chemicals, is the safest and most effective way to go because these minerals stay on the surface of the skin and are not absorbed, releasing free radicals into your body.”

Schwerin continues, “Sunscreen users should be careful not to have a false sense of security and overdo, over expose or under protect themselves."

What else is important to know about a sunscreen? “Make sure it’s natural, really natural,” says Schwerin. If it is, it will have the Natural Products Association's Certified Natural seal or an NSF/ANSI 305 designation that certifies organic ingredient content.

Next, make sure your sunscreen choice includes organic plant oils, butters and waxes. These provide a safe moisturizing base to help protect your skin from water, wind, sand and sun while they help keep your skin hydrated.

Other hidden dangers from conventional sunscreen are their impact on the environment and our natural surroundings. If your sunscreen isn't biodegradable, its chemicals can wash off the body and leech into lakes, oceans and rivers causing potential damage and harm. “They can even damage delicate coral reefs and marine life,” adds Schwerin.

W.S. Badger makes a full line of safe, effective, natural, mineral-based, certified organic sunscreens for your entire family – from infants to elders. The Badger sunscreen line includes SPF30+ Lightly Scented, SPF30+ Unscented, SPF30+ Baby Sunscreen, SPF30+ Sunscreen and Anti-Bug Repellent, SPF30+ All-Season Face Stick, SPF15 Lightly Scented, and SPF15 Unscented Lip Balm Stick.

The full line uses uncoated, non-nano zinc oxide for broad-spectrum protection in a base of certified organic ingredients.

They protect you from both UVA and UVB rays by creating a barrier that blocks sun damage before it happens. W.S. Badger sunscreens are recommended and rated #1 for safety and effectiveness by the Environmental Working Group as sunburn protection you can depend on and trust.

“When you have sunscreen protection that really protects your family, you can go to the beach and just relax,” says Schwerin. “Of course, if your kids let you.”

For more information please contact the W.S. Badger Company at www.badgerbalm.com or call 800-603-6100.

Earth Mama Angel Baby® presents THREE New Organic soaps

2011-04-04T13:29:43-07:00

Clackamas, OR — Earth Mama Angel Baby presents safe, pure soap for the whole family, Natural Non-Scents Hand to Toe Wash, Calm & Clean Hand to Toe Wash and Happy Mama Hand to Toe Wash! Pure, natural and USDA Certified Made With Organic ingredients means Hand to Toe Clean for EVERY Body! NO toxins, NO Triclosan, just pure, clean organic soap from the most trusted name in mama, baby and family care.
Natural Non-Scents Hand to Toe Wash, Calm & Clean Hand to Toe Wash and Happy Mama Hand to Toe Wash are brand new, and Happy Mama Body Wash has a fresh new look, repackaged as Happy Mama Hand to Toe Wash to expand the audience and remind people that this soap can be used as a body wash and for safe, zero toxin hand washing too. All Earth Mama soaps are pure, foamy and naturally antibacterial without artificial preservatives, foaming agents or the all too common pesticide Triclosan. All THREE soaps are USDA Certified Made With Organic ingredients!
Earth Mama founder Melinda Olson saw the need for a truly unscented soap, so Natural Non-Scents Hand to Toe Wash was, well, a natural! “Some unscented products actually have a masking scent to cover the chemical ingredients” says Olson, “Many people, from pregnant women with morning sickness to chemotherapy patients to just plain sensitive types just can’t tolerate any scent. Natural Non-Scents is as close to really scent-free that a product can naturally get. Calm & Clean Hand to Toe Wash was formulated with naturally calming, naturally germ fighting organic Lavender and Vanilla pure essential oils. And Happy Mama Hand to Toe Wash already is a beloved scent for over tired or queasy mamas, with fresh Ginger, organic Lime and organic pink Grapefruit essential oils, but is now packaged for an expanded audience."

Pure, castile soap means there’s no need for artificial preservatives, foaming agents, emulsifiers or antibacterial pesticides (like Triclosan). Ingenious foaming bottles make the gentle, pure soap fun and naturally bubbly. And of course they are safe for pregnancy, baby and EVERY body! Economical too, each 5.3 oz bottle contains over 300 pumps!

Interview Melinda
Earth Mama Angel Baby founder Melinda Olson is a nurse, herbalist, and, by necessity, expert on truth in organic labeling and pure, safe options in the “natural” product industry.

About Earth Mama Angel Baby^®:
Earth Mama Angel Baby^® is the first, and only, company manufacturing products for pregnancy and baby care to achieve an all zero rating on the Skin Deep toxicity database. Founded by nurse, herbalist, and concerned mother, Melinda Olson, the company’s mission is to comfort the common discomforts of pregnancy, childbirth, breastfeeding and baby care with pure, safe herbal remedies. Olson’s knowledge of traditional herb medicine is combined with evidence-based research to help soothe and comfort mamas and babies naturally. Proudly pure, Earth Mama Angel Baby products are made only with worry-free ingredients: no artificial ingredients or toxins of any kind. That’s Mama’s Promise^®. Earth Mama Angel Baby’s products are certified by Quality Assurance International.