Natural Search Blog


Welcome to Natural Search Blog

Natural Search Blog provides articles on search engine optimization including keyword reasearch, on-page factors, link-building, social media optimization, local search optimization, image search optimization, and mobile SEO.

In addition to natural search optimization topics, we also cover internet marketing, ecommerce, web design, usability, and technology.

Recent Entries

Reach Local Scam Artists & Thwack ‘Em!

Have you ever been taken advantage of by a business, and wanted to get your due justice?  In most cases we may encounter generally bad service or unacceptable products from small businesses. But, in the worst cases, we actually get victimized by our friendly, local scam artists. It’s not just a matter of unsatisfactory service, but they willfully intended to dupe or cheat your or treat you badly!

Reach Local ScamWith merely a bad service or product, we might push for a discount or refund, and write some negative reviews about a company at various ratings sites like Yelp. But, when it’s an actual scam artist, it becomes a question of how to reach them in the first place, and then how to do anything that they’d even feel.

In the local search marketing world, many of us have noticed a spate of bad actors who are setting up fraudulent business listings (perhaps even operating under bogus names), and once they’ve lured people into doing business with them, they abscond with fees in return for shoddy service or no service/product whatsoever. So, there are some basic issues around how they are operating with impunity, promoting themselves online (sometimes out-ranking bona fide established local businesses), and then taking consumers’ money with zero accountability.

So, here are some tips we’ve made to help you REACH LOCAL SCAM ARTISTS and even thwack ‘em!  You may not be able to get your lost time and money back, but you may get a little justice or you might be able to declaw these bad guys just a bit so they can’t prey on other consumers as easily.

Tips To Reach Local Scam Artists & Thwack ‘Em: (more…)

Pure Oxygen Mobile: New Marketing Venture Worth Watching

Pure Oxygen MobileMy former coworker and colleague, Brian Klais, who has also been a contributor to Natural Search Blog, has launched a new venture to assist companies with marketing to wireless device users and mobile optimization: Pure Oxygen Mobile.

Almost everyone is aware that mobile usage has been on the upswing for the past few years, and more and more search activities are being conducted via smartphones. Since consumers are going to handheld devices to find products and services, it behooves companies to target the mobile market and focus on the unique opportunities to be found there.

Enter Pure Oxygen, a real pioneer in the field of mobile ad optimization. The firm provides consumer brands and marketers independent analysis, tools, and strategy to improve results across mobile web, search, social, sms, apps, and more.

They have created a tool for checking out webpages on mobile devices, the Mobile Site Analyzer, currently in beta, which checks content for optimal delivery on multiple platforms including iPhone, Android, and Blackberry.

Pure Oxygen also provides consultation services for more sophisticated analysis of mobile friendliness, and they help increase conversion rates and ROI derived from mobile channels.

There’s a surprising number of companies which are ignoring mobile optimization and ad targeting — apparently expecting their regular internet marketing via SEO and PPC advertising to automatically distribute their marketing message via mobile as well. This is a very poor assumption, since traditional internet media does not automatically translate onto mobile platforms, and there’s a plethora of mobile-specific channels which would fail to be exploited under this lack of strategy. For instance, mobile apps can be a terrific source of referrals and promotion, but they must be properly engineered and could be offered through iPhone app store, Android/Verizon app store, and Amazon’s appstore.

I recently pointed out how Google is treating mobile-friendly sites differently than sites without mobile optimization, and this has significant implications for websites’ performance as mobile usage continues to grow. For many local companies desiring to appear and rank in local search results, the need for mobile optimization borders upon necessity — it could well be, ahem, “oxygen” to them!

Anyway, congrats to Brian on the launch of Pure Oxygen Mobile! I think this new venture is targeting a great niche, and will provide just what many companies need.

SuperMedia + Dex One = SuperDex

I was recently speculating about a possible SuperMedia – Dex One merger which could be hinted-at by the two companies cross-distribution agreement. If the two companies do merge, what might be their combined product or company brand name? Here’s a portmanteau brandname logo I came up with:

SuperMedia + Dex One = SuperMedia + Dex One = SuperDex

Actually, I since discovered that “SuperDex” is the trademarked name of a chromatography product, so that potential brand name is in-use and not available!

Perhaps some other brand name could result from the theoretic union of yellow pages companies, like “SuperKnows” or “DexMedia”. Maybe even “DexPages” or “SuperOne”!

It would probably be ultimately least expensive to keep one dominant brand name — I think Superpages has more brand equity overall, so that’s what I would vote towards.

Texas Stadium Demolition Case Study – YouTube Still Tops For Video Promotion

Texas Stadium Implosion - Time LapseWhenever I know I’ll be near some major spectacle, I try to photograph it or video it. Not only are such events great practice for a search marketer, the content is great for getting links from individuals and from newspapers. So, when I heard about the scheduled Texas Stadium Demolition, I couldn’t resist, even though it was painfully early in the morning (7:00 a.m.).

I’ve written here before on how Flickr introduced videos in order to compete with the popular YouTube. Flickr’s owned by Yahoo, while Google owns YouTube.

Both services have a huge usership, however, (more…)

Top In-House SEOs – Where Are They Now?

There’s been a lot of buzz lately criticizing TopSEOs, a business which purports to rate Search Engine Optimization experts, though ratings are influenced by payments. Both Aaron Wall and Edward Lewis skewered the service with pretty convincing points.

The rating service and talk about it reminded me that I actually did a sort of rating via a blog post here back in 2007 entitled “Some Top In-House SEOs“. In that post I sought to list out the cream-of-the-crop of search engine optimization experts working within major companies.

Top SEOs - On Top Of The Heap

The main difficulty of attempting to rate SEOs is that it’s quite hard to know precisely what they’ve recommended or done to optimize a company’s websites. For instance, you could be an absolute genius at SEO, but if the company is lethargic or incompetent programmers oversee their sites, none of the SEO expert’s talent might be reflected in the actual site. That’s an extreme example, and in most cases some degree of the expert’s recommendations will be properly implemented. But the point is that site configuration may not really be used to reflect an expert’s actual ability, particularly if compared with other colleagues.

Back when I wrote “Some Top In-House SEOs”, I wasn’t really prepared for the large amount of attention it received. I was immediately pressured by a lot of people who wanted to be added to the list, but didn’t meet the criteria I was using. Quite a few people asked me to update the list over time as well, and I quickly saw that it would be necessary if this was done ongoing to be open about the rating criteria I was using — else people would question why so-and-so was listed while so-and-so was not.

The criteria I used back then was very basic. I wanted to list only people who were employees of top companies that performed organic search optimization of one sort or another for those company’s websites. I wanted companies which were readily-identifiable by a majority of people in the U.S., so they had to be MAJOR brand names: top-50 websites, Fortune 500 companies, and Internet Retailer 500 companies. Finally, I had to be able to find/identify the SEOs who worked for those companies, which usually meant that they’d have to self-disclose what they did (many SEOs operated somewhat anonymously behind corporate walls). So, the SEO needed to blog or speak at conferences, and disclose who they worked for. In one or two cases, I discovered individual’s names through news interviews or press releases. I also mined the list of top-linked SEOs from LinkedIn (apparently no longer in operation? formerly: http://www.linkedseo.com/).

I made a number of mistakes, of course. I didn’t feel I had time to write to and receive confirmation from each person. In some cases I just “outed” people from behind the corporate curtain for the first time!

For the most part, people loved the attention and recognition! I felt a bit stressed from those who clamored to get in, and I pretty much stated that I wouldn’t add any until I updated a year down the road. In quite a lot of cases, I think that headhunters mined the list in order to lure people away to other companies, so many benefited from the exposure.

Here it is, about three years after the fact, and I thought it’d be interesting to see where are they all now? So, here’s the list once again, with individual’s former companies listed from back then, and who they work for now. Nothing scientific – I merely base this on what their LinkedIn resume or website states. It’s been neat for me to revisit this list! So many of these folks became friends and close acquaintances since I wrote this up! It’s also fascinating to see how many of them have moved on to advanced titles and to owning their own companies. (more…)

Check Out New Google Maps Labs Features

Many Google Maps users may have missed the recently added button, allowing users to opt-in to try out some of the Google Maps Labs beta features. The Labs options can be accessed via the new little icon button found in the upper right of the user-interface, if you’re logged-in to your Google account:

Google Maps Labs Icon Button

The new features might also reveal some secrets of Google Maps ranking factors. It’s definitely a space that’s well worth watching for local search marketing experts.

New Personal Blog Launched – Nodal Bits

Enhancement Graphic - NodalBitsFor those of you who are long-term readers of mine, you may be interested to know that I’ve now launched a new personal blog, Nodal Bits.

In its inaugural post, I describe how I first came to do blogging here at Natural Search Blog at the invite of Stephan Spencer, and how I believe blogging is likely more important than a resume in this day and age – at least, it is for a great many industries.

Will I continue to blog here at Natural Search Blog? Well, I intend to do so. I further intent to step up my pace again in posts everywhere I publish.

Are you an SEO Superhero?

I was tickled to see these SEO Superhero t-shirts that Covario was giving away to attendees of the SMX West conference in Santa Clara this week:

SEO - Covario's SEO Superhero T-Shirt

Naturally, I got my t-shirt sporting the SEO Superman-esque logo! I don’t wear t-shirts a whole lot, but this is one I’ll definitely wear sometimes.

It felt odd not to see Stephan Spencer, VP at Covario, at the SMX conference, since he’s been such a search marketing juggernaut over the past few years and his book, The Art of SEO, just came out. But, I understand that he may be hitting some other conferences, and these speaking gigs can sap the energy out of one really quickly.

There’s not a lot of companies that could pair themselves up with an SEO superhero promotion and still be taken seriously, but I think Covario can do it. I know from formerly working with Netconcepts that their automated SEO solution, GravityStream, is an awesome service, and pairing it up with Covario’s analytics makes for a very strong combination. As a technologist, I certainly think it’s best to simply program a site to have excellent optimization for search rankings, but I’ve seen time and again when large companies are unable to get past bureaucratic IT development processes to roll something out in a timely fashion. For those companies, GravityStream is a really good solution.

For all of you who also attended the SMX West conference, did you get your SEO superhero t-shirts? How often will you wear them?

Guerilla Marketing & Google Maps

My article on “Six Odd Tactics For Getting Ads Into Google Maps” posted today on Search Engine Land, and I believe many of my regular readers should find it moderately entertaining. The piece covers how some elements of guerrilla marketing have found their way into some Google Maps advertising patents, and also how some others have used creative means to get messages into Maps via “roofvertising”, “skywriting” and more.

Google in Digital Graffiti

Those familiar with Natural Search Blog may remember some of my similar past work here outlining laser graffiti ads on buildings, roofvertising, marriage proposals in Google Maps, “earth art” geoglyph ads, and sponsoring town names as an Ultimate Local SEO tactic.

It’s not surprising to see guerilla marketing tactics finding their way into Google Maps. Not only does Google itself seek to introduce disruptive technology innovations, but I expect that as Satellite and Aerial photos may get more frequently updated in such interfaces we’ll be bound to see a whole lot more efforts from people trying to get messages conveyed through the Maps interfaces.

The real question I’m left with, is if Google resells ad space on pictures of people’s rooftops and billboards, would they owe anything back to the original property owners?!?

Exciting News — Netconcepts Acquired by Covario

Happy New Year Natural Search Geeks!

As some of you know, for the past five years I’ve worked with Stephan Spencer building up the Netconcepts‘ search marketing and SEO technology business. Today it gives me great pleasure to announce a very special event: Netconcepts is merging, through acquisition, with the leading search marketing software company Covario!

As part of Covario, I’m very excited for our people and our clients to be part of what is the leading search marketing software and services organization. Together, we have nearly 100 combined clients in key industries, including high-tech, ecommerce, consumer electronics, financial services, media and consumer packages goods, with many Fortune 500 brands.

Our combined SEO technologies, which include Organic Search Insight and GravityStream, promise advertisers the first end-to-end industry solution that spans the entire search optimization process: keyword research, recommendations, execution, and ongoing reporting. GravityStream is a pioneering technology for automating the execution piece. And now even more is possible.

Analysts expect marketers to increase their SEO spend by 100% over the next 5 years, to $5.0 billion by 2014. By leveraging our leading technologies and world-class SEO expertise, we will continue to improve performance and ROI for leading brands across organic and paid search, on a global scale.

(And on balmy, single-digit temperature days like today in Madison, I’m also excited to spend a bit more time out at the new San Diego headquarters)

As the world of search continues to evolve, these are exciting times indeed!

Brian Klais
Chief Operating Officer
Netconcepts

Collective Conscious

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