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		<title>The Direction</title>
		<itunes:author>Navigation Advertising</itunes:author>
		<link>http://www.navigationadvertising.com</link>
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		<description>Navigation Advertising, a Murfreesboro, TN advertising and marketing agency, offers a free monthly newsletter and podcast, “The Direction,” providing commentary and analysis on the latest innovations occurring in advertising and marketing.</description>
		<itunes:subtitle>subtitle</itunes:subtitle>
		<itunes:summary>Navigation Advertising, a Murfreesboro, TN advertising and marketing agency, offers a free monthly newsletter and podcast, “The Direction,” providing commentary and analysis on the latest innovations occurring in advertising and marketing.</itunes:summary>
		<language>en</language>
		<copyright>(c)2006 Navigation Advertising. All Rights Reserved.</copyright>
		<itunes:owner>
			<itunes:name>Navigation Advertising</itunes:name>
			<itunes:email>podcasts@navigationadvertising.com</itunes:email>
		</itunes:owner>
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			<url>http://www.navigationadvertising.com/xml-feeds/podcasts/podcastImage.jpg</url>
			<title>The Direction</title>
			<link>http://www.navigationadvertising.com</link>
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		<category>Marketing</category>
		<itunes:category text="Business">
			<itunes:category text="Marketing" />
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		<itunes:keywords>Tennessee Navigation Advertising The Direction online marketing media planning</itunes:keywords>
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		<media:copyright>(c)2006 Navigation Advertising. All Rights Reserved.</media:copyright><media:thumbnail url="http://www.navigationadvertising.com/xml-feeds/podcasts/podcastImage.jpg" /><media:keywords>Tennessee,Navigation,Advertising,The,Direction,Marketing,online,marketing,media,planning,website,design</media:keywords><media:category scheme="http://www.itunes.com/dtds/podcast-1.0.dtd">Business/Management &amp; Marketing</media:category><media:category scheme="http://www.itunes.com/dtds/podcast-1.0.dtd">Business</media:category><media:category scheme="http://www.itunes.com/dtds/podcast-1.0.dtd">Technology</media:category><itunes:author xmlns:itunes="http://www.itunes.com/dtds/podcast-1.0.dtd">Navigation Advertising</itunes:author><itunes:explicit xmlns:itunes="http://www.itunes.com/dtds/podcast-1.0.dtd">no</itunes:explicit><itunes:image xmlns:itunes="http://www.itunes.com/dtds/podcast-1.0.dtd" href="http://www.navigationadvertising.com/xml-feeds/podcasts/podcastImage.jpg" /><itunes:keywords xmlns:itunes="http://www.itunes.com/dtds/podcast-1.0.dtd">Tennessee,Navigation,Advertising,The,Direction,Marketing,online,marketing,media,planning,website,design</itunes:keywords><itunes:subtitle xmlns:itunes="http://www.itunes.com/dtds/podcast-1.0.dtd">Navigation Advertising, a Murfreesboro, TN advertising and marketing agency, offers a free monthly newsletter and podcast, ?The Direction,? providing commentary and analysis on the latest innovations occurring in advertising and marketing.</itunes:subtitle><itunes:summary xmlns:itunes="http://www.itunes.com/dtds/podcast-1.0.dtd">Navigation Advertising, a Murfreesboro, TN advertising and marketing agency, offers a free monthly newsletter and podcast, ?The Direction,? providing commentary and analysis on the latest innovations occurring in advertising and marketing.</itunes:summary><itunes:category xmlns:itunes="http://www.itunes.com/dtds/podcast-1.0.dtd" text="Business"><itunes:category text="Management &amp; Marketing" /></itunes:category><itunes:category xmlns:itunes="http://www.itunes.com/dtds/podcast-1.0.dtd" text="Business" /><itunes:category xmlns:itunes="http://www.itunes.com/dtds/podcast-1.0.dtd" text="Technology" /><atom10:link xmlns:atom10="http://www.w3.org/2005/Atom" rel="self" href="http://feeds.feedburner.com/navigation-direction" type="application/rss+xml" /><item>
			<title>03_06_Direction, episode 01</title>
			<itunes:author>Navigation Advertising</itunes:author>
			<description>-- Introduction, Christian Hidalgo, Owner, Navigation Advertising

-- Quick 3 Interview, Jeremy Holley, Promotions Coordinator, Word Records

-- Marketing Factoid, Edward Friz, Professor of Marketing, Middle Tennessee State University

-- Choosing a Web Host – Not Just About Price Anymore, Brian Easter, CEO, NeboWeb, Atlanta, GA

-- The 30-second Television Spot – No Longer the 800-pound Gorilla, Harold E. Henn, Jr., Director of Marketing, Navigation Advertising

-- Marketing Tools of the Month	</description>
			<itunes:subtitle>In the maiden voyage of “The Direction,” we set the tone for things to come by looking at a wide-range of advertising and marketing issues that are changing due to new technology including, media buying, online marketing and the recording industry.</itunes:subtitle>
			<itunes:summary>-- Introduction, Christian Hidalgo, Owner, Navigation Advertising

-- Quick 3 Interview, Jeremy Holley, Promotions Coordinator, Word Records

-- Marketing Factoid, Edward Friz, Professor of Marketing, Middle Tennessee State University

-- Choosing a Web Host – Not Just About Price Anymore, Brian Easter, CEO, NeboWeb, Atlanta, GA

-- The 30-second Television Spot – No Longer the 800-pound Gorilla, Harold E. Henn, Jr., Director of Marketing, Navigation Advertising

-- Marketing Tools of the Month	</itunes:summary>
			
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			<pubDate>Thu, 09 Mar 2006 00:00:00 -0600</pubDate>
			<category>Marketing</category>
			<itunes:explicit>no</itunes:explicit>
			<itunes:duration>00:10:53</itunes:duration>
			<itunes:keywords>Tennessee Navigation Advertising The Direction March Marketing Disruptive Technology Recording Industry Online Marketing Media Planning Neboweb Word Records</itunes:keywords>
		<dc:creator xmlns:dc="http://purl.org/dc/elements/1.1/">Navigation Advertising</dc:creator><media:content url="http://feedproxy.google.com/~r/navigation-direction/~5/DCNz4pxPY8c/03%5F06%5FDirection.mp3" fileSize="5229807" type="audio/mpeg" /><itunes:explicit xmlns:itunes="http://www.itunes.com/dtds/podcast-1.0.dtd">no</itunes:explicit><itunes:subtitle xmlns:itunes="http://www.itunes.com/dtds/podcast-1.0.dtd">-- Introduction, Christian Hidalgo, Owner, Navigation Advertising -- Quick 3 Interview, Jeremy Holley, Promotions Coordinator, Word Records -- Marketing Factoid, Edward Friz, Professor of Marketing, Middle Tennessee State University -- Choosing a Web Host</itunes:subtitle><itunes:author xmlns:itunes="http://www.itunes.com/dtds/podcast-1.0.dtd">Navigation Advertising</itunes:author><itunes:summary xmlns:itunes="http://www.itunes.com/dtds/podcast-1.0.dtd">-- Introduction, Christian Hidalgo, Owner, Navigation Advertising -- Quick 3 Interview, Jeremy Holley, Promotions Coordinator, Word Records -- Marketing Factoid, Edward Friz, Professor of Marketing, Middle Tennessee State University -- Choosing a Web Host – Not Just About Price Anymore, Brian Easter, CEO, NeboWeb, Atlanta, GA -- The 30-second Television Spot – No Longer the 800-pound Gorilla, Harold E. Henn, Jr., Director of Marketing, Navigation Advertising -- Marketing Tools of the Month </itunes:summary><itunes:keywords xmlns:itunes="http://www.itunes.com/dtds/podcast-1.0.dtd">Tennessee,Navigation,Advertising,The,Direction,Marketing,online,marketing,media,planning,website,design</itunes:keywords><link>http://feedproxy.google.com/~r/navigation-direction/~3/DCNz4pxPY8c/03%5F06%5FDirection.mp3</link><feedburner:origLink>http://video.navertise.net/navertise/podcasts/03%5F06%5FDirection.mp3</feedburner:origLink><enclosure url="http://feedproxy.google.com/~r/navigation-direction/~5/DCNz4pxPY8c/03%5F06%5FDirection.mp3" length="5229807" type="audio/mpeg" /><feedburner:origEnclosureLink>http://video.navertise.net/navertise/podcasts/03%5F06%5FDirection.mp3</feedburner:origEnclosureLink></item>
		
		<item>
			<title>02_08_Direction, episode 02</title>
			<itunes:author>Navigation Advertising</itunes:author>
			<description>Gone are the days when a company could run a dozen print ads and see increased sales.  With more media outlets, a more savvy, yet distracted audience, and more competition, the modern day business is faced with an advertising maze that is daunting at best.</description>
			<itunes:subtitle>Advertising in Today's Market</itunes:subtitle>
			<itunes:summary>Gone are the days when a company could run a dozen print ads and see increased sales.  With more media outlets, a more savvy, yet distracted audience, and more competition, the modern day business is faced with an advertising maze that is daunting at best.</itunes:summary>
			
			<guid isPermaLink="false">http://files.navertise.net/Podcasts/ep02_finalmix.mp3</guid>
			<pubDate>Fri, 22 Feb 2008 11:45:00 -0600</pubDate>
			<category>Marketing</category>
			<itunes:explicit>no</itunes:explicit>
			<itunes:duration>00:03:45</itunes:duration>
			<itunes:keywords>Tennessee Navigation Advertising The Direction March Marketing Disruptive Technology Recording Industry Online Marketing Media Planning Neboweb Word Records</itunes:keywords>
		<dc:creator xmlns:dc="http://purl.org/dc/elements/1.1/">Navigation Advertising</dc:creator><media:content url="http://feedproxy.google.com/~r/navigation-direction/~5/YYWs9oBoAU4/ep02_finalmix.mp3" fileSize="4517388" type="audio/mpeg" /><itunes:explicit xmlns:itunes="http://www.itunes.com/dtds/podcast-1.0.dtd">no</itunes:explicit><itunes:subtitle xmlns:itunes="http://www.itunes.com/dtds/podcast-1.0.dtd">Gone are the days when a company could run a dozen print ads and see increased sales. With more media outlets, a more savvy, yet distracted audience, and more competition, the modern day business is faced with an advertising maze that is daunting at best.</itunes:subtitle><itunes:author xmlns:itunes="http://www.itunes.com/dtds/podcast-1.0.dtd">Navigation Advertising</itunes:author><itunes:summary xmlns:itunes="http://www.itunes.com/dtds/podcast-1.0.dtd">Gone are the days when a company could run a dozen print ads and see increased sales. With more media outlets, a more savvy, yet distracted audience, and more competition, the modern day business is faced with an advertising maze that is daunting at best.</itunes:summary><itunes:keywords xmlns:itunes="http://www.itunes.com/dtds/podcast-1.0.dtd">Tennessee,Navigation,Advertising,The,Direction,Marketing,online,marketing,media,planning,website,design</itunes:keywords><link>http://feedproxy.google.com/~r/navigation-direction/~3/YYWs9oBoAU4/ep02_finalmix.mp3</link><feedburner:origLink>http://files.navertise.net/Podcasts/ep02_finalmix.mp3</feedburner:origLink><enclosure url="http://feedproxy.google.com/~r/navigation-direction/~5/YYWs9oBoAU4/ep02_finalmix.mp3" length="4517388" type="audio/mpeg" /><feedburner:origEnclosureLink>http://files.navertise.net/Podcasts/ep02_finalmix.mp3</feedburner:origEnclosureLink></item>
		
		<item>
			<title>04_08_Direction, episode 03</title>
			<itunes:author>Navigation Advertising</itunes:author>
			<description>Behavioral Target Marketing is based on marketing a specific product or service toward a specific target customer based on age, gender, education, income level, interests, location, etc..</description>
			<itunes:subtitle>Advertising in Today's Market</itunes:subtitle>
			<itunes:summary>Behavioral Target Marketing is based on marketing a specific product or service toward a specific target customer based on age, gender, education, income level, interests, location, etc..</itunes:summary>
			
			<guid isPermaLink="false">http://files.navertise.net/Podcasts/ep03mixed.mp3</guid>
			<pubDate>Mon, 7 Apr 2008 11:45:00 -0600</pubDate>
			<category>Marketing</category>
			<itunes:explicit>no</itunes:explicit>
			<itunes:duration>00:01:56</itunes:duration>
			<itunes:keywords>Tennessee Navigation Advertising The Direction March Marketing Disruptive Technology Recording Industry Online Marketing Media Planning Neboweb Word Records</itunes:keywords>
		<dc:creator xmlns:dc="http://purl.org/dc/elements/1.1/">Navigation Advertising</dc:creator><media:content url="http://feedproxy.google.com/~r/navigation-direction/~5/eEkMpzNGHw4/ep03mixed.mp3" fileSize="1631550" type="audio/mpeg" /><itunes:explicit xmlns:itunes="http://www.itunes.com/dtds/podcast-1.0.dtd">no</itunes:explicit><itunes:subtitle xmlns:itunes="http://www.itunes.com/dtds/podcast-1.0.dtd">Behavioral Target Marketing is based on marketing a specific product or service toward a specific target customer based on age, gender, education, income level, interests, location, etc..</itunes:subtitle><itunes:author xmlns:itunes="http://www.itunes.com/dtds/podcast-1.0.dtd">Navigation Advertising</itunes:author><itunes:summary xmlns:itunes="http://www.itunes.com/dtds/podcast-1.0.dtd">Behavioral Target Marketing is based on marketing a specific product or service toward a specific target customer based on age, gender, education, income level, interests, location, etc..</itunes:summary><itunes:keywords xmlns:itunes="http://www.itunes.com/dtds/podcast-1.0.dtd">Tennessee,Navigation,Advertising,The,Direction,Marketing,online,marketing,media,planning,website,design</itunes:keywords><link>http://feedproxy.google.com/~r/navigation-direction/~3/eEkMpzNGHw4/ep03mixed.mp3</link><feedburner:origLink>http://files.navertise.net/Podcasts/ep03mixed.mp3</feedburner:origLink><enclosure url="http://feedproxy.google.com/~r/navigation-direction/~5/eEkMpzNGHw4/ep03mixed.mp3" length="1631550" type="audio/mpeg" /><feedburner:origEnclosureLink>http://files.navertise.net/Podcasts/ep03mixed.mp3</feedburner:origEnclosureLink></item>
         
		 <item>
			<title>06_08_Direction, episode 04</title>
			<itunes:author>Navigation Advertising</itunes:author>
			<description>Contrary to the popular belief, simply building a website will not make it automatically at the top of the search engine rankings...</description>
			<itunes:subtitle>Search Engine Optimization: Why Isn't My Website</itunes:subtitle>
			<itunes:summary>Contrary to the popular belief, simply building a website will not make it automatically at the top of the search engine rankings.</itunes:summary>
			
			<guid isPermaLink="false">http://files.navertise.net/Podcasts/ep04june08.mp3</guid>
			<pubDate>Thu, 19 June 2008 11:45:00 -0600</pubDate>
			<category>Marketing</category>
			<itunes:explicit>no</itunes:explicit>
			<itunes:duration>00:03:56</itunes:duration>
			<itunes:keywords>Tennessee Navigation Advertising The Direction March Marketing Disruptive Technology Recording Industry Online Marketing Media Planning Neboweb Word Records</itunes:keywords>
		<dc:creator xmlns:dc="http://purl.org/dc/elements/1.1/">Navigation Advertising</dc:creator><media:content url="http://feedproxy.google.com/~r/navigation-direction/~5/mh94O8H3Zls/ep04june08.mp3" fileSize="4929246" type="audio/mpeg" /><itunes:explicit xmlns:itunes="http://www.itunes.com/dtds/podcast-1.0.dtd">no</itunes:explicit><itunes:subtitle xmlns:itunes="http://www.itunes.com/dtds/podcast-1.0.dtd">Contrary to the popular belief, simply building a website will not make it automatically at the top of the search engine rankings...</itunes:subtitle><itunes:author xmlns:itunes="http://www.itunes.com/dtds/podcast-1.0.dtd">Navigation Advertising</itunes:author><itunes:summary xmlns:itunes="http://www.itunes.com/dtds/podcast-1.0.dtd">Contrary to the popular belief, simply building a website will not make it automatically at the top of the search engine rankings...</itunes:summary><itunes:keywords xmlns:itunes="http://www.itunes.com/dtds/podcast-1.0.dtd">Tennessee,Navigation,Advertising,The,Direction,Marketing,online,marketing,media,planning,website,design</itunes:keywords><link>http://feedproxy.google.com/~r/navigation-direction/~3/mh94O8H3Zls/ep04june08.mp3</link><feedburner:origLink>http://files.navertise.net/Podcasts/ep04june08.mp3</feedburner:origLink><enclosure url="http://feedproxy.google.com/~r/navigation-direction/~5/mh94O8H3Zls/ep04june08.mp3" length="4929246" type="audio/mpeg" /><feedburner:origEnclosureLink>http://files.navertise.net/Podcasts/ep04june08.mp3</feedburner:origEnclosureLink></item>
		
		<item>
			<title>09_08_Direction, episode 05</title>
			<itunes:author>Navigation Advertising</itunes:author>
			<description>With an ever increasing number of companies and the increase in Internet marketing...</description>
			<itunes:subtitle>How to make sure your direct mail marketing campaign is a success!</itunes:subtitle>
			<itunes:summary /> With an ever increasing number of companies and the increase in Internet marketing, it can be challenging to make sure your mail piece gets noticed.
			
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			<pubDate>Thu, 4 Sept 2008 11:45:00 -0600</pubDate>
			<category>Marketing</category>
			<itunes:explicit>no</itunes:explicit>
			<itunes:duration>00:03:56</itunes:duration>
			<itunes:keywords>Tennessee Navigation Advertising The Direction March Marketing Disruptive Technology Recording Industry Online Marketing Media Planning Neboweb Word Records</itunes:keywords>
		<dc:creator xmlns:dc="http://purl.org/dc/elements/1.1/">Navigation Advertising</dc:creator><media:content url="http://feedproxy.google.com/~r/navigation-direction/~5/8osUYoXZqBs/ep05sept08.mp3" fileSize="3264588" type="audio/mpeg" /><itunes:explicit xmlns:itunes="http://www.itunes.com/dtds/podcast-1.0.dtd">no</itunes:explicit><itunes:subtitle xmlns:itunes="http://www.itunes.com/dtds/podcast-1.0.dtd">With an ever increasing number of companies and the increase in Internet marketing...</itunes:subtitle><itunes:author xmlns:itunes="http://www.itunes.com/dtds/podcast-1.0.dtd">Navigation Advertising</itunes:author><itunes:summary xmlns:itunes="http://www.itunes.com/dtds/podcast-1.0.dtd">With an ever increasing number of companies and the increase in Internet marketing...</itunes:summary><itunes:keywords xmlns:itunes="http://www.itunes.com/dtds/podcast-1.0.dtd">Tennessee,Navigation,Advertising,The,Direction,Marketing,online,marketing,media,planning,website,design</itunes:keywords><link>http://feedproxy.google.com/~r/navigation-direction/~3/8osUYoXZqBs/ep05sept08.mp3</link><feedburner:origLink>http://files.navertise.net/Podcasts/ep05sept08.mp3</feedburner:origLink><enclosure url="http://feedproxy.google.com/~r/navigation-direction/~5/8osUYoXZqBs/ep05sept08.mp3" length="3264588" type="audio/mpeg" /><feedburner:origEnclosureLink>http://files.navertise.net/Podcasts/ep05sept08.mp3</feedburner:origEnclosureLink></item>
		
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