NBRI

Get Our New E-Book, How to Conduct a Survey, Free

NBRI — Tue, 21 Feb 2012 17:46:31 +0000

We’ve been conducting research for businesses for nearly 30 years. From employee engagement surveys to market research, NBRI has covered every inch of the survey data spectrum. As you can imagine, we’ve compiled a lot of benchmarking data and derived a lot of knowledge from it. Our motto is Research for Knowledge, Knowledge for Power, and what better way to empower than to share what we’ve learned?

Available to you now is our e-book, How to Conduct a Survey. Inside you’ll find many of the tips and insights researchers use to elicit the most useful responses during surveys. Sure, you … Continue Reading...

The Power of Political Research

NBRI — Fri, 10 Feb 2012 15:48:17 +0000

Two events at the top of news reports right now put a fine point on the power of political research. In one case, people are using it expertly to joust with one another. And in the second case, no political research was performed, and massive fallout has tarnished a prestigious brand.

In the first case, the 2012 Presidential election will be here before you know it. The candidates have been preparing for years in some cases, perfecting their speaking skills and narrowing their focus on the key issues. Behind the candidates, are mountains of research that their campaign teams have … Continue Reading...

Customer Loyalty: What it is and Why it’s Important

NBRI — Mon, 06 Feb 2012 20:02:47 +0000

Customers are a business’ most important asset, without them the business wouldn’t exist. So it’s imperative to keep these customers happy and improve their loyalty to your business. We created this customer loyalty infographic to help you not only understand it, but to help you cultivate that loyalty among your own customers.

Embed this Infographic

Embed this Infographic

The State of Casino Gaming

NBRI — Wed, 01 Feb 2012 15:26:31 +0000

Americans love to gamble, there’s no doubt about that. Americans spent nearly $35 billion at casinos in 2010, which was an increase over 2009. Cities are lining up to open new casinos; The Hollywood Casino, in Kansas City, Mo., is scheduled to open very soon. There is a proposed casino project in New York City that, if approved, would call for a $4 billion casino to be erected. Many states are struggling with budget woes from the recession and need money to keep state programs, and their constituents are ready to give them the money via tax revenues from … Continue Reading...

Employee Engagement: Leading by Example

NBRI — Fri, 27 Jan 2012 19:32:47 +0000

Many companies have begun employee engagement initiatives, realizing that employees who are engaged at work will perform at higher levels and accomplish more. But there is no universal solution to drive employee engagement through the ceiling. It takes a commitment from the entire organization – starting at the top.

Decision makers in your company have reached their position for a reason, they’re leaders. A good manager will lead by example, and their staff will strive to meet the boss’s expectations. However, if a manager is cutting corners, taking long lunches, or spreading negative sentiment, their employees will also follow suit. … Continue Reading...