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    <title>NEMOA Idea Blog</title>
    
    
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    <id>tag:typepad.com,2003:weblog-81249891588151051</id>
    <updated>2011-02-03T09:08:15-08:00</updated>
    <subtitle>Great marketing ideas</subtitle>
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        <title />
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        <id>tag:typepad.com,2003:post-6a0128775abfa3970c0148c84c2597970c</id>
        <published>2011-02-03T09:08:15-08:00</published>
        <updated>2011-02-03T09:08:15-08:00</updated>
        <summary>Loved this post from Seth Godin as we put the finishing touches on our spring conference in Boston, 3/2-3/4. "Setting the stage" makes a huge difference... It might be a garage or a sunlit atrium, but the place you choose to do what you do has an impact on you....</summary>
        <author>
            <name>NEMOA Idea Blog</name>
        </author>
        
        
<content type="xhtml" xml:lang="en-US" xml:base="http://nemoaideablog.typepad.com/nemoa-idea-blog/"><div xmlns="http://www.w3.org/1999/xhtml">Loved this post from Seth Godin as we put the finishing touches on our spring conference in Boston, 3/2-3/4. "Setting the stage" makes a huge difference...<br />
<br />
It might be a garage or a sunlit atrium, but the place you choose to do what you do has an impact on you.<br />
<br />
More people get engaged in Paris in the springtime than on the 7 train in Queens. They just do. Something in the air, I guess.<br />
<br />
Pay attention to where you have your brainstorming meetings. Don't have them in the same conference room where you chew people out over missed quarterly earnings.<br />
<br />
Pay attention to the noise and the smell and the crowd in the place where you're trying to overcome being stuck. And as Paco Underhill has written, make the aisles of your store wide enough that shoppers can browse without getting their butts brushed by other shoppers.<br />
<br />
Most of all, I think we can train ourselves to associate certain places with certain outcomes. There's a reason they built those cathedrals. Pick your place, on purpose.<xhtml:img xmlns:xhtml="http://www.w3.org/1999/xhtml" src="http://feeds.feedburner.com/~r/nemoaideablog/~4/mS9huInb0jQ" height="1" width="1" /></div></content>



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    <entry>
        <title>fear.less</title>
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        <link rel="replies" type="text/html" href="http://nemoaideablog.typepad.com/nemoa-idea-blog/2010/12/fearless.html" thr:count="0" />
        <id>tag:typepad.com,2003:post-6a0128775abfa3970c0147e04c6edb970b</id>
        <published>2010-12-01T13:25:32-08:00</published>
        <updated>2010-12-01T13:25:32-08:00</updated>
        <summary>Here's a fun thought to ponder from the fear.less blog. Perhaps I like this because I used to run catalog production at L.L.Bean where chaos was a constant force around me...! Cooler heads tend to prevail because they are not very cool at all - they are aflame with focus,...</summary>
        <author>
            <name>NEMOA Idea Blog</name>
        </author>
        
        
<content type="xhtml" xml:lang="en-US" xml:base="http://nemoaideablog.typepad.com/nemoa-idea-blog/"><div xmlns="http://www.w3.org/1999/xhtml"><p>Here's a fun thought to ponder from the fear.less blog. Perhaps I like this because I used to run catalog production at L.L.Bean where chaos was a constant force around me...!</p>
<p style="margin: 0px; font: 13px Arial;">Cooler heads tend to prevail because they are not very cool at all - they are aflame with focus, thought and determination.</p>
<p style="margin: 0px; font: 13px Arial; min-height: 15px;"> </p>
<p style="margin: 0px; font: 13px Arial;">Fear is disorienting, and  panic can scatter brain you whether in a few seconds of natural disaster  or a drawn-out week of personal strife. We are so much more than our  animal instincts yet that is what we are often reduced to when we are put in a  stressful situation.</p>
<p style="margin: 0px; font: 13px Arial; min-height: 15px;"> </p>
<p style="margin: 0px; font: 13px Arial;">Those who rise to the occasion  in a crisis make the active choice to not freak out. Collecting information and using reason deconstructs fear and helps turn paralyzing terror into a captivating puzzle. Curiosity and problem solving can be an effective substitute for courage.</p>
<p style="margin: 0px; font: 13px Arial; min-height: 15px;"> </p>
<p style="margin: 0px; font: 13px Arial;">Breathe deep and gather facts.</p><xhtml:img xmlns:xhtml="http://www.w3.org/1999/xhtml" src="http://feeds.feedburner.com/~r/nemoaideablog/~4/zgk7gdZdYyQ" height="1" width="1" /></div></content>



    <feedburner:origLink>http://nemoaideablog.typepad.com/nemoa-idea-blog/2010/12/fearless.html</feedburner:origLink></entry>
    <entry>
        <title>Why we work</title>
        <link rel="alternate" type="text/html" href="http://feedproxy.google.com/~r/nemoaideablog/~3/X2FD6iNQ1Fo/why-we-work.html" />
        <link rel="replies" type="text/html" href="http://nemoaideablog.typepad.com/nemoa-idea-blog/2010/11/why-we-work.html" thr:count="0" />
        <id>tag:typepad.com,2003:post-6a0128775abfa3970c0147e017e73c970b</id>
        <published>2010-11-23T06:55:06-08:00</published>
        <updated>2010-11-23T06:55:06-08:00</updated>
        <summary>Love this post today from Seth Godin's blog. Why do we work? For the money To be challenged For the pleasure/calling of doing the work For the impact it makes on the world For the reputation you build in the community To solve interesting problems To be part of a...</summary>
        <author>
            <name>NEMOA Idea Blog</name>
        </author>
        
        
<content type="xhtml" xml:lang="en-US" xml:base="http://nemoaideablog.typepad.com/nemoa-idea-blog/"><div xmlns="http://www.w3.org/1999/xhtml"><p>Love this post today from Seth Godin's blog.</p>
<p>Why do we work?</p>
<ol>
<li>For the money</li>
<li>To be challenged</li>
<li>For the pleasure/calling of doing the work</li>
<li>For the impact it makes on the world</li>
<li>For the reputation you build in the community</li>
<li>To solve interesting problems</li>
<li>To be part of a group and to experience the mission</li>
<li>To be appreciated</li>
</ol>
<p>Why do we always focus on the first? Why do we advertise jobs or  promotions as being generic on items 2 through 8 and differentiated only  by #1?</p>
<p>In fact, unless you're a drug kingpin or a Wall Street trader, my  guess is that the other factors are at work every time you think about  your work.</p><xhtml:img xmlns:xhtml="http://www.w3.org/1999/xhtml" src="http://feeds.feedburner.com/~r/nemoaideablog/~4/X2FD6iNQ1Fo" height="1" width="1" /></div></content>



    <feedburner:origLink>http://nemoaideablog.typepad.com/nemoa-idea-blog/2010/11/why-we-work.html</feedburner:origLink></entry>
    <entry>
        <title>More ideas from NEMOA's Fall Conference</title>
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        <id>tag:typepad.com,2003:post-6a0128775abfa3970c0133f4e91fc3970b</id>
        <published>2010-10-07T09:10:02-07:00</published>
        <updated>2010-10-07T09:10:02-07:00</updated>
        <summary>Several of NEMOA's Fall speakers talked about "must-dos" on your website. Here are a few ideas they presented in more detail at the September conference. You MUST have product reviews on your website. If you get bad reviews, fix the product! Learn how to make inexpensive videos for your website...</summary>
        <author>
            <name>NEMOA Idea Blog</name>
        </author>
        
        
<content type="xhtml" xml:lang="en-US" xml:base="http://nemoaideablog.typepad.com/nemoa-idea-blog/"><div xmlns="http://www.w3.org/1999/xhtml"><p>Several of NEMOA's Fall speakers talked about "must-dos" on your website. Here are a few ideas they presented in more detail at the September conference.</p>
<ul>
<li>You MUST have product reviews on your website. If you get bad reviews, fix the product!</li>
<li>Learn how to make inexpensive videos for your website at <a href="http://www.howcast.com" target="_blank" title="easy video production">www.howcast.com</a>. Don't worry about being perfect - fun videos are a hit via YouTube.</li>
<li>Improve customer search results by automating your search function so that as a customer types a word, words drop down giving the customer a choice to choose from.</li>
</ul>
<p>More to come!</p><xhtml:img xmlns:xhtml="http://www.w3.org/1999/xhtml" src="http://feeds.feedburner.com/~r/nemoaideablog/~4/XjbpcmmPXTA" height="1" width="1" /></div></content>



    <feedburner:origLink>http://nemoaideablog.typepad.com/nemoa-idea-blog/2010/10/more-ideas-from-nemoas-fall-conference.html</feedburner:origLink></entry>
    <entry>
        <title />
        <link rel="alternate" type="text/html" href="http://feedproxy.google.com/~r/nemoaideablog/~3/fc8rFIpxrfk/nemoas-fall-conference-wrapped-up-last-week-our-speakers-had-so-many-cool-ideas-here-are-three-of-my-favorites-from-a-lar.html" />
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        <id>tag:typepad.com,2003:post-6a0128775abfa3970c013487ce1455970c</id>
        <published>2010-09-28T15:44:02-07:00</published>
        <updated>2010-09-28T15:44:02-07:00</updated>
        <summary>NEMOA's Fall Conference wrapped up last week. Our speakers had so many cool ideas... Here are three of my favorites from a large business-to-business and business-to-consumer multichannel merchant: 1. If you are sending a customer a coupon, give her a choice of $ off, or a free gift. Why try...</summary>
        <author>
            <name>NEMOA Idea Blog</name>
        </author>
        
        
<content type="xhtml" xml:lang="en-US" xml:base="http://nemoaideablog.typepad.com/nemoa-idea-blog/"><div xmlns="http://www.w3.org/1999/xhtml">NEMOA's Fall Conference wrapped up last week. Our speakers had so many cool ideas... Here are three of my favorites from a large business-to-business and business-to-consumer multichannel merchant:<br />
<br />
1. If you are sending a customer a coupon, give her a choice of $ off, or a free gift. Why try to guess which one she prefers?<br />
<br />
2. Ask your vendors to choose cross-sell items for your website rather than assign your own staff to this task.<br />
<br />
3. There is an "attachment ceiling" to try and get a customer to add more items to their shopping cart. For each item a customer purchases, offer three possible add-ons. If you offer more, the customer has too many to choose from - and will choose none.<xhtml:img xmlns:xhtml="http://www.w3.org/1999/xhtml" src="http://feeds.feedburner.com/~r/nemoaideablog/~4/fc8rFIpxrfk" height="1" width="1" /></div></content>



    <feedburner:origLink>http://nemoaideablog.typepad.com/nemoa-idea-blog/2010/09/nemoas-fall-conference-wrapped-up-last-week-our-speakers-had-so-many-cool-ideas-here-are-three-of-my-favorites-from-a-lar.html</feedburner:origLink></entry>
    <entry>
        <title>Love this recent post from Seth Godin...</title>
        <link rel="alternate" type="text/html" href="http://feedproxy.google.com/~r/nemoaideablog/~3/_mEJu9oB6rs/love-this-recent-post-from-seth-godin.html" />
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        <id>tag:typepad.com,2003:post-6a0128775abfa3970c0134870545be970c</id>
        <published>2010-09-06T14:15:16-07:00</published>
        <updated>2010-09-06T14:15:16-07:00</updated>
        <summary>Seth Godin - Generosity If you make a difference, you also make a connection. You interact with people who want to be interacted with and you make change that people respect and yearn for. Seek to make a difference. It's your art, it's what you do. You touch people and...</summary>
        <author>
            <name>NEMOA Idea Blog</name>
        </author>
        
        
<content type="html" xml:lang="en-US" xml:base="http://nemoaideablog.typepad.com/nemoa-idea-blog/">
&lt;div xmlns="http://www.w3.org/1999/xhtml"&gt;&lt;p&gt;&lt;span style="font-size: 15px; font-family: Times New Roman;"&gt;&lt;strong&gt;&lt;span style="text-decoration: underline;"&gt;Seth Godin -
Generosity&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/strong&gt;&lt;/span&gt; &lt;/p&gt;&lt;p&gt;
&lt;span style="font-size: 17px; font-family: Times New Roman;"&gt;If you make a difference, you also make a connection. You
interact with people who want to be interacted with and you make change that
people respect and yearn for. Seek to make a difference. It&amp;#39;s your art, it&amp;#39;s
what you do. You touch people and change them for the better. The more you
give, the more you get.&lt;/span&gt;

&lt;span style="font-size: 17px; font-family: Times New Roman;"&gt;&lt;o:p&gt;&amp;#0160;&lt;/o:p&gt;&lt;/span&gt; &lt;/p&gt;&lt;p&gt;
&lt;span style="font-size: 17px; font-family: Times New Roman;"&gt;There are tens of thousands of businesses making many
millions a year in profits that still haven&amp;#39;t ever heard of Twitter, blogs, or
Facebook. Are they all wrong? Have they missed out, or is the joke really us?
They do business through personal relationships by delivering customer service
and it&amp;#39;s working for them... They are not writing about it, they are doing it. &lt;/span&gt;&lt;span style="font-size: 17px; font-family: Times New Roman;"&gt;&lt;o:p&gt;&amp;#0160;&lt;/o:p&gt;&lt;/span&gt;

&lt;span style="font-size: 17px; font-family: Times New Roman;"&gt;&lt;br /&gt;&lt;/span&gt;&lt;/p&gt;&lt;p&gt;&lt;span style="font-size: 17px; font-family: Times New Roman;"&gt;Vision is the lifeblood of any organization. It is what
keeps us moving forward and provides meaning to the challenges and setback that
make up real life. In a down economy, things get very tactical. We are just
trying to survive. What worked yesterday does not necessarily work today. What
works today may not necessarily work tomorrow. &lt;/span&gt;&lt;span style="font-size: 17px; font-family: Times New Roman;"&gt;&lt;o:p&gt;&amp;#0160;&lt;/o:p&gt;&lt;/span&gt;

&lt;span style="font-size: 17px; font-family: Times New Roman;"&gt;This is where great leadership makes all of the difference.
Leadership is more than influence. It is about reminding people of what it is
we are trying to build - and why it matters. It is about painting a picture of
a better future. It comes down to pointing the way and saying, &amp;quot;C&amp;#39;mon. We
can do this!&amp;quot;&lt;/span&gt;

&lt;span style="font-size: 17px; font-family: Times New Roman;"&gt;&lt;o:p&gt;&amp;#0160;&lt;/o:p&gt;&lt;/span&gt;

&lt;span style="font-size: 17px; font-family: Times New Roman;"&gt;When times are tough, vision is the first casualty. Before
conditions can improve, it is the first thing we must recover.&lt;/span&gt;

&lt;span style="font-size: 17px; font-family: Times New Roman;"&gt;&lt;o:p&gt;&amp;#0160;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;&lt;p&gt;

&lt;span style="font-size: 17px; font-family: Times New Roman;"&gt;Commit to a lifetime relationship that spans events,
companies, and geographic boundaries. Care for the concerns of others as if
they are your own. Aim to connect those who will benefit and enrich each
other&amp;#39;s lives in equal measure. Communicate candidly. Tell people what they
should hear rather than what they want to hear. &lt;/span&gt;&lt;span style="font-size: 17px; font-family: Times New Roman;"&gt;&lt;o:p&gt;&amp;#0160;&lt;/o:p&gt;&lt;/span&gt;

&lt;span style="font-size: 17px; font-family: Times New Roman;"&gt;If you are truly enriching someone&amp;#39;s life, they will
typically miss you in their past. They think their lives would have been better
if they had met you earlier. &lt;/span&gt;&lt;span style="font-size: 17px; font-family: Times New Roman;"&gt;&lt;o:p&gt;&amp;#0160;&lt;/o:p&gt;&lt;/span&gt;&lt;span style="font-size: 17px; font-family: Times New Roman;"&gt;People at events are hungry for authenticity.&lt;/span&gt;&lt;/p&gt;&lt;p&gt;&lt;span style="font-size: 17px; font-family: Times New Roman;"&gt;We try to live by this creed at NEMOA! Hope to see you at our Sept Conference in Newport, RI, 9/15-9/16/2011. &lt;/span&gt;&lt;span style="font-size: 17px; font-family: Times New Roman;"&gt;&lt;/span&gt;&lt;/p&gt;













&lt;p&gt;&lt;span style="font-size: 17px; font-family: Times New Roman;"&gt;&lt;/span&gt;&lt;/p&gt;&lt;span style="font-size: 17px; font-family: Times New Roman;"&gt;
&lt;/span&gt;&lt;span style="font-size: 17px; font-family: Times New Roman;"&gt;&lt;/span&gt;&lt;/div&gt;
&lt;img src="http://feeds.feedburner.com/~r/nemoaideablog/~4/_mEJu9oB6rs" height="1" width="1"/&gt;</content>



    <feedburner:origLink>http://nemoaideablog.typepad.com/nemoa-idea-blog/2010/09/love-this-recent-post-from-seth-godin.html</feedburner:origLink></entry>
    <entry>
        <title>Idea #7 - Editing your work</title>
        <link rel="alternate" type="text/html" href="http://feedproxy.google.com/~r/nemoaideablog/~3/Dg9-2ERbu3c/idea-7-editing-your-work.html" />
        <link rel="replies" type="text/html" href="http://nemoaideablog.typepad.com/nemoa-idea-blog/2010/05/idea-7-editing-your-work.html" thr:count="0" />
        <id>tag:typepad.com,2003:post-6a0128775abfa3970c013480b7606c970c</id>
        <published>2010-05-12T07:38:55-07:00</published>
        <updated>2010-05-12T07:38:55-07:00</updated>
        <summary>Loved this post today from Seth Godin's Blog: Seth's Blog It's laughably easy to find someone to critique a sentence, to find a missing apostrophe or worry about your noun-verb agreement. Sometimes, you're lucky enough to find someone who can tell you that a paragraph is dull, or out of...</summary>
        <author>
            <name>NEMOA Idea Blog</name>
        </author>
        
        
<content type="xhtml" xml:lang="en-US" xml:base="http://nemoaideablog.typepad.com/nemoa-idea-blog/"><div xmlns="http://www.w3.org/1999/xhtml"><p>Loved this post today from <a href="http://sethgodin.typepad.com/seths_blog/" title="Seth Godin's Blog">Seth Godin's Blog</a>:</p><p /><p><title>Seth's Blog</title><p>It's laughably easy to find someone to critique a sentence, to find a missing 
apostrophe or worry about your noun-verb agreement.</p>
<p>Sometimes, you're lucky enough to find someone who can tell you that a 
paragraph is dull, or out of place.</p>
<p>But finding people to rearrange the chapters, to criticize the very arc of 
what you're building, to give you substantive feedback on your strategy--that's 
insanely valuable and rare.</p>
<p>Perhaps one criticism in a hundred is actually a useful and generous 
contribution in your quest to reorganize things for the better.</p>
<p>[And for those in need of subtitles, this isn't a post about your next novel. 
It's about your business, your career and your life.]</p>
<p>Four people tell you that there was a typo on the third slide in your 
presentation. A generous and useful editor (hard to call them a consultant), 
though, points out that you shouldn't be doing presentations at all, and your 
time would be better spent meeting in small groups with your best clients.</p></p><xhtml:img xmlns:xhtml="http://www.w3.org/1999/xhtml" src="http://feeds.feedburner.com/~r/nemoaideablog/~4/Dg9-2ERbu3c" height="1" width="1" /></div></content>



    <feedburner:origLink>http://nemoaideablog.typepad.com/nemoa-idea-blog/2010/05/idea-7-editing-your-work.html</feedburner:origLink></entry>
    <entry>
        <title>Idea #6 - Mashable</title>
        <link rel="alternate" type="text/html" href="http://feedproxy.google.com/~r/nemoaideablog/~3/Ay-syjV24zs/idea-6-mashable.html" />
        <link rel="replies" type="text/html" href="http://nemoaideablog.typepad.com/nemoa-idea-blog/2010/04/idea-6-mashable.html" thr:count="0" />
        <id>tag:typepad.com,2003:post-6a0128775abfa3970c0133eca2f37f970b</id>
        <published>2010-04-12T10:17:54-07:00</published>
        <updated>2010-04-12T10:17:54-07:00</updated>
        <summary>One of our NEMOA speakers told be about Mashable.com which bills itself as "The Social Media Guide". Our speaker tells me this is one of the top blogs to read. I wasn't sure what to expect - Social Media covers a wide gambit! But I love the information here -...</summary>
        <author>
            <name>NEMOA Idea Blog</name>
        </author>
        
        
<content type="xhtml" xml:lang="en-US" xml:base="http://nemoaideablog.typepad.com/nemoa-idea-blog/"><div xmlns="http://www.w3.org/1999/xhtml">One of our NEMOA speakers told be about <a href="http://mashable.com" target="_blank" title="The Social Media Guide&quot;">Mashable.com</a> which bills itself as "The Social Media Guide". Our speaker tells me this is one of the top blogs to read. I wasn't sure what to expect - Social Media covers a wide gambit! But I love the information here - especially the Twitter Guidebook and Facebook Guidebook. The trending tab and social media tab take you to all sorts of interesting news in Social Media and new and emerging technology. The site layout is easy to navigate with clear headlines and click-throughs to learn more. Very helpful!<xhtml:img xmlns:xhtml="http://www.w3.org/1999/xhtml" src="http://feeds.feedburner.com/~r/nemoaideablog/~4/Ay-syjV24zs" height="1" width="1" /></div></content>



    <feedburner:origLink>http://nemoaideablog.typepad.com/nemoa-idea-blog/2010/04/idea-6-mashable.html</feedburner:origLink></entry>
    <entry>
        <title>Idea #5 - What's next in Communication Tools?</title>
        <link rel="alternate" type="text/html" href="http://feedproxy.google.com/~r/nemoaideablog/~3/Irp9MSA7hdw/idea-5-whats-next-in-communication-tools.html" />
        <link rel="replies" type="text/html" href="http://nemoaideablog.typepad.com/nemoa-idea-blog/2010/04/idea-5-whats-next-in-communication-tools.html" thr:count="0" />
        <id>tag:typepad.com,2003:post-6a0128775abfa3970c0133ec86df09970b</id>
        <published>2010-04-07T11:41:33-07:00</published>
        <updated>2010-04-07T11:41:33-07:00</updated>
        <summary>Wow. When this technology rolls out, and I have no doubt it will, everything about how we sell and how we advertise product changes... Check out this incredible link from TED.com about an upcoming technology from the Media Labs...</summary>
        <author>
            <name>NEMOA Idea Blog</name>
        </author>
        
        
<content type="xhtml" xml:lang="en-US" xml:base="http://nemoaideablog.typepad.com/nemoa-idea-blog/"><div xmlns="http://www.w3.org/1999/xhtml">Wow. When this technology rolls out, and I have no doubt it will, everything about how we sell and how we advertise product changes... Check out this incredible link from <a href="http://www.ted.com/talks/pattie_maes_demos_the_sixth_sense.html" target="_blank" title="TED presentation on new communication tool">TED.com</a> about an upcoming technology from the Media Labs...<xhtml:img xmlns:xhtml="http://www.w3.org/1999/xhtml" src="http://feeds.feedburner.com/~r/nemoaideablog/~4/Irp9MSA7hdw" height="1" width="1" /></div></content>



    <feedburner:origLink>http://nemoaideablog.typepad.com/nemoa-idea-blog/2010/04/idea-5-whats-next-in-communication-tools.html</feedburner:origLink></entry>
    <entry>
        <title>Idea #4 - More cool ideas from the NEMOA Conference...</title>
        <link rel="alternate" type="text/html" href="http://feedproxy.google.com/~r/nemoaideablog/~3/BdJTpxE790Y/idea-4-more-cool-ideas-from-the-nemoa-conference.html" />
        <link rel="replies" type="text/html" href="http://nemoaideablog.typepad.com/nemoa-idea-blog/2010/03/idea-4-more-cool-ideas-from-the-nemoa-conference.html" thr:count="0" />
        <id>tag:typepad.com,2003:post-6a0128775abfa3970c0133ec568d74970b</id>
        <published>2010-03-30T11:49:48-07:00</published>
        <updated>2010-03-30T11:49:48-07:00</updated>
        <summary>Vineyard Vines is working hard to create a "hugging environment" for their retail, catalog, and internet customers. They tell personal stories about the models in their product copy and encourage customers to send in their own stories about Vineyard Vines products - along with photos. The founders of Vineyard Vines,...</summary>
        <author>
            <name>NEMOA Idea Blog</name>
        </author>
        
        
<content type="xhtml" xml:lang="en-US" xml:base="http://nemoaideablog.typepad.com/nemoa-idea-blog/"><div xmlns="http://www.w3.org/1999/xhtml"><p><a href="http://www.vineyardvines.com/home___" target="_blank" title="vineyard vines home page">Vineyard Vines</a> is working hard to create a "hugging environment" for their retail, catalog, and internet customers. They tell personal stories about the models in their product copy and encourage customers to send in their own stories about Vineyard Vines products - along with photos. The founders of Vineyard Vines, brothers Shep and Ian Murray, told us that the two most important people in their organization are the person the customer talks to when they place an order, and the last person in the company to touch a product before it reaches the customer. </p><p>Vineyard Vines focuses on the experience the customer has ordering from Vineyard Vines as well as on the product that is ordered. Good idea!</p><xhtml:img xmlns:xhtml="http://www.w3.org/1999/xhtml" src="http://feeds.feedburner.com/~r/nemoaideablog/~4/BdJTpxE790Y" height="1" width="1" /></div></content>



    <feedburner:origLink>http://nemoaideablog.typepad.com/nemoa-idea-blog/2010/03/idea-4-more-cool-ideas-from-the-nemoa-conference.html</feedburner:origLink></entry>
 
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