One of the benefits of these servers is that they provide a significant return on investment. Dedicated servers also provide security, stability, and high speed. However, as they are usually accommodated in data centers, dedicated servers often provide redundant power sources. Many of the clients who use these servers are websites that handle a large amount of traffic.

A client may use any one of the various operating systems offered by dedicated hosting providers. Some of the most common operating systems available include the various variations of Linux and Unix. These operating systems are usually provided at no charge. Other open source operating systems include FreeBSD, OpenBSD, and CentOS. For clients who prefer commercial OS, Red Hat, and Microsoft Windows Server.

The choice as to which operating system to use depends on some factor including the availability of the OS, its price and how familiar the client is with the particular OS. Sometimes, the support of a particular operating system by a dedicated server may require updates such as kernel and application updates.

When choosing a dedicated hosting service, one of the things to consider is its bandwidth. Bandwidth is the amount of data that can be transferred from one point to another and is usually measured in bits per second. Opt for providers that offer large amounts of bandwidth. Some servers offer as high as 3000 gigabytes, although it is not uncommon to find prominent players in the market giving over 1 Terabyte or even higher.

Also, determine the line speed of the server, which is how fast data flows from your server. Find out if your provider uses the total transfer method that is, a calculation of the total amount of data arriving and leaving your site. Typically, providers measure only outbound traffic.

Dedicated hosting offers a variety of services depending on whether the hosting is fully managed, managed, self-managed or unmanaged. For clients lacking much technical knowledge, managed dedicated hosting may be the best option. Managed servers offer increased support to clients. Different providers offer various services for managed dedicated hosting as there are no standards set in the industry.

Find out which services your provider offers. Some of the most common services include operating system updates, server monitoring, security audits and technical support. Some providers may also provide database administration, disaster recovery, backups and restoration, performance tuning and load balancing.

Also Read: VPS Hosting: When do I need one?

The pricing for a dedicated host is usually on a monthly basis and depends on the type of services offered by the provider. The specific software packages offered by the server also influence the pricing model. Most dedicated hosting providers allow the client to select the software you want to use. Your choice of the OS, applications and database will then determine your overall bill.

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In the beginning, software was sold on a floppy disk that was packaged in a box the size of an encyclopedia and sold in retail stores that specialized in computers or office supplies. Later, when the internet had grown up a bit, software became available for download, saving people time and money. More recently, with the development of the cloud, much of the software in use today is simply accessed on an as-needed basis, with databases being maintained offsite, and is often referred to as an application.

So, what’s the difference between regular software and enterprise software? Basically, software that meets a particular business need is considered enterprise software. For example, online shopping carts and payment processing, document signature services, email marketing systems, customer relationship management, customer support systems, and human resource management are all enterprise software systems. Why should you be interested in enterprise software? The best reasons for making this type of investment in your company are outlined here.

A Better Bottom Line

At first glance, some enterprise software seems pricey. However, when you figure in the amount of time that it can save your employees, it may look like a bargain. Take, for example, internal database systems. Would you rather hire a person to manually enter changes to the database, or use software that can do it automatically, and without errors?

A better example might be online shopping carts and payment processing systems. Previously, customers had to place a phone call and talk to an employee when they wished to place an order for your product. Now, enterprise software makes it possible for them to spend their money with you in just a few clicks, freeing up your employees for other tasks. By using enterprise software to streamline your business systems, you can save on labor, sell more of your product, and watch your profits increase.

Better Information Sharing

Enterprise software applications can help enable the flow of information between systems within a company, and data collection efforts can be consolidated, which helps eliminate redundancies within the database. By integrating information collection and storage systems with enterprise software, data is able to be accessed by any employee who needs it, so less labor is spent searching for information. As a bonus, the information is often more complete and relevant than it would have been otherwise. Departments are able to collaborate more effectively with a system to share information, which helps a company stay focused on meeting their goals.
Ease of Use

Most enterprise software is designed to be easy to learn and use, which reduces the need for complicated IT support. Often, this type of software integrates previous systems into a single one, with just one interface, that is simple to utilize. Without the need for IT staff to install and maintain outdated systems, your company can save money.

The Personal Touch

Without enterprise software applications, it is virtually impossible to deliver a targeted, personalized online experience to your customers. From showing relevant ads to making suggestions based on a shopper’s preferences, specialized software makes it possible to sell significantly more product online than is possible in a brick-and-mortar store. Shoppers today expect to be able to look up their past order history, create a wishlist, and safely store their personal information on your website. None of that would be possible without enterprise software.

Better Collaboration

Some enterprise applications help companies and clients speed up the collaboration process. For example, document signature services allow multiple parties to sign lengthy documents rapidly, from the comfort of their own office, home, or any location by using the application on their computer or mobile device. Keith Krach, the chairman and CEO of DocuSign, works hard to make his company’s enterprise software relevant for all kinds of businesses.

Other types of collaboration that can be significantly improved with enterprise software include task management, hiring the best talent, and holding virtual meetings. Many businesses are able to save valuable resources by using specialized software for collaboration purposes.

Enterprise software is the result of decades of software development, brought to you by talented designers and engineers. With it, your business may grow faster, realize higher profits, and offer a better shopping experience to valued customers. Your processes may become more streamlined and efficient, which can save your company money and prevent wasted time. Enterprise software is poised on the leading edge of business efficiency models, and can be the answer that your company is looking for.

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However, while things are continually changing, there are also elements that remain constant – continually leading to more traffic, a higher ranking and increased conversions.  Some business owners are confused when it comes to how to start a blog. Getting some professional help is vital when trying to have success in this medium.

However, not just any blog will do. You have to create interesting, informative content on a regular basis in order to see any SEO effects with your blog. When you do this, some of the benefits you will see include the following.

Fresh Content = Increased Rankings

When you add two to three new blog entries to your blog every week, you will be showing Google that your website is up-to-date, active and worthy of the good rankings. If you leave your website unchanged for weeks or months on end, Google will eventually start ignoring your site. However, if you are constantly adding new and fresh content, you will be rewarded with higher rankings all across the board.

Helpful Tip:

Blogging can actually affect your SEO ranking negatively if you use scraped or low quality content. You need to ensure that only high quality, unique and relevant posts are published. If you are short on time to write, consider hiring a freelance writer.

More Content = Increased Traffic

Every new blog entry that you post on your blog adds another page on your website that Google will index and then send to searchers. In a number of cases, the blog pages can rank very well for the long-tail keyword phrases, even if you aren’t even trying to rank for them. While individually the phrases may not perform significantly, collectively the traffic can add up quite a bit.

Helpful Tip:

Use the Keyword Research tool from Google’s AdWords KeyWord planner to discover blogging topics ideas on current search behavior that is related to your services or products.

New Blog Pages = New Internal Links

When you configure your blog properly, each page will include “internal links” to the site’s home page, brand pages, category pages and other important pages that you are attempting to rank for. These internal links will help to increase your blog’s authority, as a result your PageRank to these pages, which increases their importance according to Google and will also result in more visitors to your page.

Interesting Blogs = A Larger Social Hub

It can be virtually impossible to get visitors to “follow,” “share,” or “like” a link for a commercial product page where you are attempting to sell something. While you may be able to get a few friends and family members to do this, it doesn’t go much further. The only way that you can successfully build a following socially is to build a social following and have people post the links to your site is by creating an on-site blog. When you have interesting and trending topics, people will naturally follow and like, even link to the blog entries.

Informative Blogs = More Authority in Your Industry

Most business owners fail to realize just how powerful a good blog can be. If you are consistently providing people with informative content about your chosen industry, then chances are they will look to you as an authority on this type of subject matter. The last thing that you want to do is waste the power of blogging on something that does not relate to your industry. By doing this, you will usually cheapen the value that a good blog has and you may inadvertently drive people to the competition. Usually, a person reading a blog is looking for some specific information. You need to find a writer who is able to take the complexities of your industry and breakdown this information in an easy to read and digest way.

Without the help of a professional writer, a business owner will struggle to get their blog off of the ground. The writer will be able to put the thoughts that a business has on paper and make it more appealing. Generally, if a business owner tries to blog on their own, then they will usually fill the content with a bunch of industry jargon that no one understands.

Remember, your blogs do not always have to be directly related to what you are trying to sell. Take some time to discover the topics that are trending to create relevant content that creates a buzz. Finding the right topics will allow you to take advantage of trending subject matter that can catapult your website to the top of the Google rankings. Letting professional blog writers handle the research aspect of blogging is important and can help to save you a lot of time and effort.

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In the following article, we have outlined five different reasons why your sales team may not be doing so well, and what can be done against that.

1. The lack of people skills

While you may think that your sales team is made up of professionals, there is a slight possibility that one or more of the members lack people skills. This essential mistake most definitely stands behind the reason why not number of customers isn’t growing. To help counter this destructive lack of skill, it is best to pair up those who don’t score so well on the chart with people that have natural talents when it comes down to interacting with others. In return, this will surely bring better results after a period of time.

2. Being technologically challenged

In today’s world, technology plays an essential role in all of life’s aspects. With this in mind, while sales ability definitely does not have to go hand in hand with a member’s tech skills and equipment, they do form a good match when put together. With this in mind, it is essential for business owners from all around the world to invest in machinery that can allow the sales team to do their job correctly, but also in specialized software. In return, you will be better able to keep track of the efforts being made, while also giving the sales team numerous other possibilities of promoting your business and bringing in new customers.

3. Poor performance of the products being released

Leaving aside the fact that your sales team has nothing to do with product development, having poor products put out for the market may be the number one reason why your sales team isn’t doing too god of a job. With this in mind, whenever they get order cancellations or refunds, their morale and motivation takes an acute drop. Unfortunately, this isn’t their fault at all. This is why you, as a business owner should only strive to sell high quality products that can actually be put to good use and encourage customers to be purchased.

4. Not having the proper approach when selling

While this is strongly related to the people skills your sales team members have, taking the wrong approach can definitely keep out a couple of good clients. When it comes down to selling a product, it is important to focus on what clients will gain from purchasing it, rather then what the product does, or what the company will gain from each unit sold on the market. Analysts have long stated that the best sellers are those who can be referred to as problem solvers. When pitching, it is important to see things from the perspective of the buyer, and try to understand the issues that he’s dealing with. In return, this will allow for a close-up between the sales team member and the client, thus leading to higher chances of closing a deal.

5. Not having a proficient list of leads

Leads are essential for the success of any sales team, as they allow members to be in the know about who wants to buy something, or who just got access to a large amount of capital that now needs to be invested. While some businesses may assume that good sales team members find their own leads, this is not always the case. There are tools available that can help them gather high quality leads from various sources. These don’t only bring in a list of addresses and names, but also go ahead and verify each of the leads being mentioned and checking whether they fit a pre-set profile or not.

Based on everything that has been outlined so far, these were five of the main reasons why your sales team may be performing poorly. There are of course, many other possible choices, so be on the look-out, and understand that without the proper resources, a competent sales team can’t do that much.

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Take Care of Google’s Mobilegeddon Update

2015 proved to be a landmark year where searches from mobile outpaced those from desktop and laptop ones. It heralded the arrival of a new era where smartphones and tablets are ruling the roost and their influence is set to only multiply further. With Google’s Mobilegeddon update already out in the open, businesses have no choice but to give preference to mobile users. It means, responsive website design is something no business can afford to miss.

Don’t Ignore Search Terms From Typing   

Gone are the days when people only relied on typing to get their searched items on the internet. They can now speak and get flooded with items of their choice. This trend has caught up in recent time as the voice-based technologies have improved and some great products have hit the market. As the dynamics of voice searches are entirely different from typed ones, one not ignore them as this might spell ranking troubles galore.

Give Due Emphasis to Local SEO

There is a lot of positive buzz going around for local SEO. As Google now gives more prominence to local terms, no business can afford to miss out on search results featuring items locally. The best strategy would be to list on Google and other directories available for the same purpose. With a little effort, your business will gain a lot by featuring on top of local businesses.

Social Feeds Are Now A Ranking Factor 

Yes, you can now socialize and gain a lot of benefits out of search engines. All your social feeds, be it posts, videos, images, news, etc., can rank and boost your business’ visibility and brand. As a result, you should be careful with your Facebook posts or Tweets as they can be among the top searches for various searched items by users.

Visual Forms of Content Will Dictate the Terms

Users on the internet want big doses of information, entertainment and enrichment together. Why not mix them all in a single package? This is what visual contents do. That’s why messages spread using videos, infographics, charts and images work wonders and boost the conversion rates manifold. Such type of contents not only engage users more, but also gain superior ranking in search engines.

Links Are Here to Stay For More  

The repercussions from the Penguin update continue to scare a lot of businesses that relied heavily on links building for superior ranking. They still do it but with a changed approach – they no longer look for the number; rather, they give focus on quality only. They are sticking with only contextual and relevant links as they don’t want to repeat the “same mistake” again.

Quality Content With Long Length Will Work More   

It’s the quality which makes the difference with your content. Quality means, your content has to deliver value, has to inform users, has to enrich them and above all, has to keep them engaged. It needn’t be duplicate, short and stale. More so, short posts won’t help in the way they used to. So, switch your focus to 1500-word blog posts as they give users a lot of information and value besides bringing an in-depth knowledge of the subject.

More Website-Driven Businesses Will Switch to Apps

Apps are going to be the toast of the season. Thanks to app indexing from Google, more businesses are set to leverage apps to gain ranking benefits and cater their users in a superior way. As apps are more convenient and easily accessible, their stock is set to rise further. Their being more intuitive helps websites gain a lot, and also made them a trend to watch out for in 2016.

Buy Buttons to Rise More in Popularity

How about letting one buy directly from a social site? Why not let buyers buy directly from search engine? This lips-smacking concept is shaping gradually into reality. As Google is already testing its own buy button and few social sites have already implemented it, your business should be ready for this trend.

Marketing Automation

In 2016, the focus is going to be more on saving time and boosting the overall productivity by leveraging the virtues of marketing automation. Marketers have already started benefiting from automation and they will focus more on this front this year. After all, an automation strategy is necessary to get the job done easily and help resource utilization to a great level.

Conclusion  

In a nutshell, your business would be better off once it knew the changing dynamics of social media and search engine searches. After all, only then can it come up with a robust marketing strategy to face the challenges of the new age.

Author Bio:- Hi, I am Abhilash Tyagi an SEO specialist with years of experience of the domain. I consult and guide brands on planning, execution and implementation of best SEO Service to help them with rankings and visibility. Currently, I am employed with Mind Digital Group.

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After all, many of us who use the Internet nearly every day are typing on the keyboard whether it’s writing a new article to your blog, commenting on other blogs or corresponding with friends, relatives, colleagues, etc.

I learned hunt and peck typing in 2002-2003 when I studied at the university, so the time was the most suitable. And I am very glad that mastered this technique because this skill is very helpful when working with the Internet.

It all started with the fact that I decided to take care of my health at the computer – about the right posture and overall health. For a long time, I was working at a laptop in the uncomfortable position with the neck is bent down. It began to ache constantly even when I was away from the computer.

Touch typing also increased my productivity. There are those of you who may object ‘I’m typing quickly with two/four/seven fingers!’. Yes, it can be fast, but not as much as possible while using touch typing.

Some of those who agree that the hunt and peck typing is faster, come up with an excuse: I have no time to master this technique and the time that I spend on the training will be more than the time I can win as a result. Here’s my answer: it’s not true. For me it took 30 minutes daily for 15 days. You definitely can find that time to practice.

Enhancing typing speed and accuracy are certainly two of the most critical skills that virtually every computer user should take time to master. Both of these skills can go a long way in improving your productivity and work efficacy, which in turn can transform the mundane typing into an extremely rewarding experience. To this end, there are now numerous online tutor websites that are solely dedicated to offering lessons which can come in handy in executing this process. These lessons essentially dwell on touch typing, and range from beginner courses to more advanced ones. To make things even better, most of these invaluable services are provided for no cost at all. Below is a review of websites that focus on how to improve your typing speed: 4 free online tutors that you may like to give a try.

Typingtest.com

This is an excellent site where you can learn the art of touch typing in a markedly stress-free and highly convenient manner. It offers step by step tutorials on just what you need to do to become a skilled touch typist. These lessons are generally grouped into the beginner, intermediate, advanced and business levels. In particular, these online courses cover fourteen touch typing lessons. Along with four others, which dwell on symbols typing, and include seven tutorials on just how to improve typing speed. Typingtest.com also provides a wide variety of word games, and is noted for highlighting words that you may need to improve upon when you are engaged in typing. By visiting this site, you will be able to take a typing test, but to access all the resources it offers, you will first need to register with it.

Ratatype.com

Ratatype.com is arguably the very best free online tutor for all beginner touch typists. This definitely makes it feature in this list of how to improve your typing speed: 4 free online tutors review. The lessons that this site offers commence by outlining just which fingers you ought to use when typing different words. The keyboard which you will make use of is color coded, and it provides a well-organized view that can allow you to identify just which of your fingers should press on different keys. Ratatype.com is highly acclaimed for offering certificates, which are totally based on the user’s given touch typing performance on the test it provides. You will also be able to access real time data on the errors that you make as you type as well as critical information on your typing speed. Finally, this website has put in place additional tutorials, which teach users on the right typing posture and finger placement. Should you wish to determine your current typing speed, feel free to start with typing test.

Typing.com

Typing.com is a website that offers a wide range of totally free touch typing lessons. These vary from those that are meant for beginners to those which are specifically designed for professional touch typing enthusiasts. This service is noted for providing real time tracking of the user’s typing speed progress. While also coming with highly interactive and fun games, which have been developed to significantly assist you to enhance your touch typing skills. Typing.com also facilitates for exciting typing speed competitions, where participants can get to compete with other users from all across the globe. This website also provides exquisite and unique user interface skins, which you can use to match the current mood you may be in. Finally, typing.com offers typing speed certificates from the typing institute of America. It needless to point out that obtaining such certification can be an indispensable addition to your resume, which will make you more marketable among prospective employers.

Typingclub.com

Lastly, you can settle for typingclub.com that is noted for providing free comprehensive lessons, particularly those that are geared for beginners. Currently this site offers up to one hundred tutorials that cover almost all subjects you could ever imagine in regards to the art of touch typing. Typingclub.com comes with invaluable analytics functionalities, which clearly display information on your typing speed and accuracy for each finger you make use of. It also has a unique lesson timeline that provides a graphical chart view function, which you can utilize to assess your typing speed during the lessons. You can go through all the lessons offered in this website before registering. However, to ensure that your progress is saved, you will first have to take the necessary time to register.

All in all, by opting for any of these websites on how to improve your typing speed: 4 free online tutors, you will gain great inroads to becoming a skilled touch typist.

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Get a Google Business Page

Google is still the primary source of traffic when it comes to search engine optimization, so among the first things you need to do when you want to optimize your site for local SEO is to actually sign up for a Google Business Page. This is different than getting your site indexed. Google Business Page is very similar to a Yelp review page, but with a few added benefits.

With a Google Business Page set up, your business will start appearing on Maps searches and other Google products. Be sure to add your complete address and your phone number to get indexed even faster. You should also complete the address verification process too.

Optimize Your Keywords

Not all keywords work well with local viewers or market segments. The words “auto” or “automobile” for example, are actually more commonly used by certain viewers than “car” when they are doing an online search. Revisiting your keywords and optimizing them for local SEO are great for improving your site’s SEO performance.

The Google AdWords keyword planner is always a good place to start. You can get a lot of insight and find keywords that work well with the market segment you are targeting rather quickly. You can also use other tools such as Market Samurai to know more about the keywords that work well with your audience.

Head & Title Tags

One of the best way to boost your site’s local SEO performance is to actually add location info to select areas of your website. Adding a full contact information to the footer of your pages, for instance, can help search engine identify your site’s local market segment more accurately.

Another thing you need to do is to modify your site’s head and title tags. Add a city you are based in to a title tag and add location-specific keywords to the <head> section of your site. If you are based in Toronto, for instance, simply adding the keyword “Toronto metro area” or something similar can greatly improve your site’s SEO performance locally.

Content Is (Still) Key

Last but certainly not least, start making adjustments to your content. Instead of using general references, start adding area-specific keywords and keeping the articles as readable and enjoyable as they can be. User experience matters more than keyword density and other conventional metrics nowadays. Search engines value these aspects less than readability and user experience simply because the later affects users more. Also, try to write appealing and valuable articles that users are actually happy to share. You will start seeing the impact of great content almost immediately.

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Plan Your Day

Spend a few minutes of your night planning the day after. Careful planning is always half the battle; the better you can play your day, the more chances you will have at completing the day fruitfully. Planning the day doesn’t mean setting a schedule for everything. It just means separating the things you need to do – the priorities – from the things you want or would love to do.

Once you know which are important, it is much easier to allocate sufficient amounts of time for them. You will get more things done, which in turn will help you get that much closer to your goals.

Wake Up Earlier Than You Should

Not all of us like to wake up early; I know I don’t. I usually have afternoon meetings and love to stay in bed until 10 in the morning. What I always do, however, is wake up earlier than I should.

Never be in a hurry, especially at the start of your day. Always give yourself enough time in the morning to reflect on your goals, refresh and have a proper breakfast. This will give you the positive energy you need to succeed.

Be Positive

I know we can’t be positive all the time, but it is important to start the day positively. Put on some happy music, read that book you like so much or simply have a great meal for breakfast. Putting yourself in a good mood at the beginning of the day is important.

“Don’t let negativity ruin your day before it even begins,” a friend once said. I totally agree with her.

Don’t Let Distractions Win

I personally know how easy it is to get distracted by unimportant things, especially when they are more exciting than the things we need to do. Don’t let distractions win – or worse, steal – your time. Focus on the things that you need to do first and reward yourself with as much distractions as you like once your tasks are completed.

Don’t Multitask

Even when you have superb multitasking capabilities, you should always focus on one project at a time. Devote your time and energy to that project and you will have more chances of reaching your goals and completing the project successfully. You can also focus more on the project you are working on, which means you get better end results as well.

Have a Personal Life

Even when all you want to do is work towards your goals, it is still important to have a healthy personal life. As entrepreneurs, it is not always easy to have fixed work hours. The key here is to separate work and personal life, and to still have a great personal life outside your business.

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Content Is (Still) King

Most of your internet marketing strategy consists of creating content that works for you. Do you want to know how to save on internet marketing the easy way? Learn to create your own content.

Instead of having professionals write articles for you, spend one or two hours a day writing your own content. You can also allocate time to produce other content for your site, including podcasts and videos.

The process of creating content is not as difficult as you may think. You can learn more about how to write good articles, produce compelling content and fine-tune them to suit your internet marketing strategy in a relatively short amount of time. The amount of money you save on content creation can then be allocated to other parts of the campaign that produce more results.

Stay Generic!

It is very easy to fall for the temptation of using SEM or paid adverts, but these are not the internet marketing instruments you should use if you want to keep your budget in check. Instead of using paid advertising, you can achieve the same results generically through proper channels.

Taking the time to post comments on other websites and blogs, engaging on guest blogging opportunities and even optimizing your content to make it easier for other users to share your content can help you get the same desired results without spending a penny.

Use One Tool that Works

We tend to rely on multiple tools to help our internet marketing efforts; I know, because I too use – or at least try – several tools for analytics alone. When you want to save on internet marketing, however, this may not be the best approach to take.

Instead of using paid tools, try to find free alternatives to help you. Google Analytics, for instance, is a good way to start. You will be surprised by just how flexible the analytic tool can be. You can even track multiple campaigns and keep track of your social media impact just by optimizing your Google Analytics tracking scripts.

Do It Right the First Time

Last but not least, take your time to formulate a good internet marketing strategy and do it right the first time. Over the years, I’ve come to notice that most businesses and individuals spent more on mistakes and failed internet marketing efforts than the ones that actually worked. By avoiding these mistakes, you are actually saving a lot of your internet marketing budget.

Eager to know how to get your internet marketing campaign right the first time? Stay tuned for more tips and tricks right here on this site.

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Mobile Apps Are Expensive

One of the reasons why a lot of small businesses don’t get into mobile apps is because developing one is expensive; well, this is not really true. Mobile apps are now more affordable to develop than ever. Freelancers, mobile app companies and even free services are available to help you develop a useful app for your customers.

There are also fewer platforms to worry about. BlackBerry and Windows Phone are great, but you can simply focus on iOS and Android at the beginning. This will save you a lot of time and money at the beginning of the development process.

So why do I need a mobile app?

There are several things a mobile app can do that mobile-friendly sites can’t. For starters, it is easy to initiate customer loyalty thanks to push notifications, location-based promotions and other features that can be easily integrated to mobile apps. These features will keep customers engaged even when they are not actively shopping for your products or services.

Mobile apps are also great for sharing information. This is the era of content marketing, where soft selling is far more effective than forcing customers to buy your products or services. By providing them with valuable information through the mobile app, you can invoke interest and keep your brand recognized.

Lastly, mobile apps are great medium for connecting with customers directly. Yes, we do have social media, but social networks are massive and we may not be able to connect with every user or respond to their requests. It is, however, very easy to facilitate live chat or email communications through mobile apps.

The Rise of Smartphone Usage

Over 70% of today’s internet traffic come from mobile devices. This statistic is a good enough reason to venture into the world of mobile apps and mobile platforms. The number is only getting higher; smartphones are penetrating different markets at a staggering rate. If you do want to develop a mobile app, here are a few tips to remember:

• Keep the mobile app functional. Customer must be able to do something related to the products or services you offer for the mobile app to be appealing (i.e. they can order your product through the app, make inquiries, etc.).
• Focus on value. Information, how-tos and even promotional offers add great value to the mobile app.
• Integrate location-based services to the app. Notifying customers about an offer when they are close to your store can have a direct impact on sales.
• Test and improve! There is no point in having a bad mobile app. Test the app regularly, make sure everything works smoothly and be sure to add improvement to the app through regular updates.

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