Most social networks and communities online don’t make it easy to create mass marketing schemes.  They do this to protect the integrity of their own business model and keep their users happy.  However, that doesn’t mean that you cannot create a buzz on Facebook; it simply means you will have to work within the company’s constraints.  That means interacting politely and no spamming.

Create a Facebook Fan Page

Facebook certainly encourages companies, organizations, brands, products, artists, bands, fields of entertainment, communities, and causes to have a presence on the site.  You can make your own page at www.facebook.com/pages/create.php.  Choose the respective category and get started.

Make sure to upload a picture and fill out the page with company details.  Include a short bio and a link to your site in the “About” section.  Your longer business description can be placed in the “Edit Info” section.  Include an email address and other contact information.  The process is painless and straightforward, and these two sections can be updated at any time.

Note that once you choose a category and name for your Facebook page, however, these details cannot be changed in the future.  You could create an entirely new page if you change your mind, but that also means you would have to start rebuilding your Facebook customer base from scratch.  Choose carefully!

Promote Your Facebook Page Everywhere
Put a link or Facebook icon everywhere you exist online: on your website, your other social networks, and even if you advertisements.  Send out emails to all of your personal and professional contacts and ask them to connect to your business Facebook.

If you use Facebook email on your personal profile to do so, make sure to do so gradually, as the company has placed limits on the amount of outgoing mail that can be sent daily.  Certainly do not automate the process with software, though a copy/paste method isn’t a bad idea.

Use the name of each person at the opening of your messages to make it personal.  You can even send emails one at a time to each contact you have and mention your Facebook profile “in passing” rather than appearing self-promotional.

Keep a Daily Buzz Going

Activity on your page via status updates will show that your business is indeed active and gives the impression you are legitimate.  Remember that that does not mean you need to self-promote constantly.  If you do, your updates will get “hidden” in users’ news feeds.

Try, instead, to post status updates that are interesting, genuine and useful – and remember they do not need to be all about your company.  In fact, it’s best if they appear neutral and non-promotional the majority of the time.  This way, when you do choose to send out a promotional link, you will have credibility and people will take it seriously.  Otherwise, they’ll begin to tune you out.

Promote with Discretion
Naturally, at some point you will mention what you do and try to make a sale or two.  But you can be subtle about this.  Link people to another page that has an interesting story but also has links embedded that lead to your site.  Mention the benefits of company and its products and services as part of a broader message.  People are more likely to react in a community environment when they feel that they are not being marketed to directly.

Too busy to keep it updated?  Have a business partner take care of this task, or ask a staff member or your internet marketing company to maintain your Facebook page.  It may cost you a little, but the returns will be there.  A Facebook buzz presents great value in both branding and direct response.

Pay Attention to Fan Page “Insights”
Facebook as a company wants businesses to entertain their users.  It is understood that if your content is useful to Facebook users, they will keep coming back to use the social network.  They will also reward you with business either immediately or in the future.

To make it possible to please your audience, Facebook provides “Insights” which allows you to see the amount of feedback and impressions your posts are generating.  Pay attention to these statistics as they will better allow you to gauge what kind of content is desired within your niche and gradually evolve your posts accordingly.

Jared Pomranky

Related posts:

1. Facebook Fan Pages Updated to iFrame
2. Internet Marketing Triple Threat: SEO, SMO, PPC
3. Don’t SEO Your Facebook Fan Page

View the original post Integrating Facebook Into Your Internet Marketing Strategy or our main blog site Detroit SEO Web Design

A substantial level of added exposure is very possible via Twitter.  Perhaps you have a company profile there, but haven’t done much with it.  Let’s change all that, starting now.  Follow these easy tips to start taking advantage of the free marketing potential of Twitter.

Create and Design Your twitter Profile

Reserve and Protect Your Name
It is advisable to create at least one profile on Twitter bearing the name of your company, before someone else does.  (Keep in mind that the character limit for screen names is 15.)  Even if you plan on using additional accounts for each member of your staff, you do not want to find yourself fighting a trademark battle against some other Twitter user who reserves your company name as a screen name before get the chance.  Try to come up with a screen name that is as similar as possible to your real company name.  This will help people find your company on Twitter if and when they search you.

Make It Look Official and Professional
Once your name is established, one of the best ways to make your business look professional is to create a background for your profile and upload a picture.  For your primary company account, you should use the company logo as your picture.  Creating a generic page at first is ok as Twitter provides a few nice backgrounds, but you should definitely customize your profile as soon as possible.  It makes you look like a more legitimate company and allows your company to stand out.

Make an Impression
The bio on your page gives Twitter users an introduction to what your company is about.  Make this impression count, as it could serve as reinforcement for an existing brand but may also be a first impression for some visitors to your Twitter.  Be sure to include a link to your website and other networks.  It also lends credibility to list a valid contact email address and phone number.

Cross-Promote Your Twitter Page

Mention Your Twitter on Other Networks
Your business should, naturally, have a presence on other networks like Facebook, YouTube, Google+, and LinkedIn.  In your tweets, you’ll want to mention these from time to time.  On the flip side, be sure to mention (and link to) your Twitter page everywhere.

Include a Twitter Link in All Communications
Link people to your Twitter in the email signature of your conventional emails and social network mail, the signature at the end of your blog posts, and anywhere else you post contact information.  This can multiply your Twitter following over time.

Interacting with the Twitter Community

Now that you have laid the groundwork, it’s time to interact.

Tweet Regularly and Caringly
Be an active Twitter user or assign an update schedule to someone on your staff.  You can also have your digital marketing company take this on.  As with all online communities, keep a caring community mindset and don’t simply self-promote and show only concern for your company’s self-interests.  Doing that anywhere is a quick way to alienate potential leads.  Allow your tweets to have useful information and links pertaining to your industry.  You can link to your landing pages with a headline that doesn’t look promotional.

Making Use of Hashtags
One of the most powerful aspects of Twitter interactions is the use of hashtags.  Hashtags start with a “#” sign as their prefix, such as “#exampletopic.”  Using existing hashtags that pertain to your industry will allow you to connect quickly with an audience (and hence gain exposure).

Hashtags also allow you to stay updated on a variety of topics and trends on Twitter.  Keep tabs on what topics are trending on Twitter daily, and see what you can do to jump on the bandwagon.  Come up with a useful non-promotional response and others following the topic make discover you “in passing,” by virtue of the hashtag discussion.  This is a free and quick way to nudge your way into the online “town square” and start a buzz.

Jared Pomranky

Related posts:

1. twitter for Business: How to Make it Effective
2. Social Media Tips For Business Success

View the original post Tips to Create an Active Twitter Following for Your Business or our main blog site Detroit SEO Web Design

3 Reasons to Use YouTube to Market Your Products and Services:

Reason #1: YouTube is a Leading Search Engine and So Much More
One of the foremost reasons you should be marketing via this unique and popular website can be summed up in a simple statement: YouTube recently surpassed internet giant Yahoo and became the 2^nd most popular search engine in the world (hot on the heels of its parent company, Google).  You could stop there and would have justification enough to tap into this marvelous resource.

But there’s more.  YouTube is far more than a search engine.  It is a community, a social network, a form of media (essentially on par with television in terms of prospective influence), and a venerable platform for dialog on a universal spectrum of subject matter.

Reason #2: YouTube Offers Free Marketing Opportunities, Plus Revenue Sharing
When internet users are thinking of a product, service, or field of interest, YouTube is often the first place they look.  Think about the potential that fact represents for you as a webmaster and business owner: for free, you can place your product in front of the mass market online.  That’s big!

Furthermore, if your videos go viral, you can enjoy substantial income via revenue sharing with YouTube.  That means this video sharing site could help you to turn a profit regardless of how much traffic your video directs to your website –  all this, before you ever even make a sales conversion.

Reason #3: YouTube Can Multiply Your Sales Conversion Rate (CR) and Word-of-Mouth Exposure
The last but certainly not least potent advantage introduced through YouTube marketing is that it can help drive an immeasurable number of visitors to your actual site.  If your video is properly injected with call-to-action, benefit-based content and relevant subject matter, YouTube has afforded you the opportunity to draw in some of your hottest leads and increase your Conversion Rate (CR) by leaps and bounds.

The video sharing site also helps to institute a viral word-of-mouth effect off-site (on social networks like facebook, twitter and Google+) and off-line in the “real world” in internet users’ homes and places of business.

3 Methods to Promote Your Business via YouTube

Method #1: Create Genuinely Good Video Content
You or your marketing agent can help you to create something genuinely well-produced and interesting to share with the YouTube audience.  That can be something funny, informative, unique, even controversial, or anything useful and captivating to a relevant niche audience.

Be certain to make sure that your content is relevant to your field.  It is also vital that your content explains the benefits involved with what you offer (if even in a subtle way) and makes users feel the need to visit your site for more information.

Present benefits and call to action but avoid imparting too much of a promotional tone.  Always consider the platform: YouTube users are generally there to learn or be entertained – not to be directly marketed to.  Teach and entertain them properly and they will be drawn to your offerings as a sheer byproduct.

Method #2: Email and Post Links to Your Videos
It may seem overly simple, but you should email everyone in your personal contacts list and your professional mailing list when you create a YouTube video you think has real potential to go viral.  Be cautious and selective to maintain credibility.  Construct a headline (subject line) that makes your video sound earth-shattering or enticing.

Remember that you are more likely to garner views to multiple videos by the same viewer if that person subscribes to your YouTube channel, so let them willingly do that.  Those on your company mailing list are fine to send regular links to, but don’t overdo it.  And obviously don’t saturate your friends and family with your video links.

Create a business presence on every major social network, like Google+, facebook and twitter.  Obviously, you should promote your YouTube videos daily on these networks by posting links with a strong headline.  And, if you can afford to, you may even want to consider paid marketing and advertising for your videos.

Method #3: Interaction with Other YouTube Content
Interact with other YouTube users by replying to comments, commenting on other users’ videos (especially those within your industry or customer base), and by directly emailing other users through their YouTube channels.

You should also request to be friends with as many other users as the site will allow, and again, stick to relevant users when you send out requests.  If these friend requests foster warm leads, those users could subscribe to your videos and may even start linking others to your content.  Ask and remind people to subscribe, at every turn.

Bear in mind that “going viral” is not strictly linked with some magical phenomenon that cannot be traced back to an initial set of conscious actions on the part of the content creator.  By doing the groundwork and creating the early buzz about your video, and doing so strategically, you can actually play an active role in directly sparking your own viral video firestorm.

Jared Pomranky

Related posts:

1. Video Sitemaps For More Traffic
2. Internet Marketing Triple Threat: SEO, SMO, PPC

View the original post YouTube Marketing 101 or our main blog site Detroit SEO Web Design

AIDA is an acronym that stands for:

• Attention (or Awareness)
• Interest
• Desire
• Action

Let’s have a look at each one, and see how it applies to internet marketing.

1. Attention (Awareness)
Getting the attention of your potential customers can be done in several ways online.  One is through SEO, or Search Engine Optimization.  This is a process, usually executed by an SEO firm, where content is created and optimized to help your website reach the top 10 (preferably top 3 results) on major search engines like Google.  There is a systematic approach these experts can use to make that happen for you, and it truly works when applied properly.

Another way to garner attention is to run advertisements.  PPC ads get you immediate attention and help generate warm sales leads.  Running pay Per Impression (PPM) and having a presence on social media networks including professional networks like LinkedIn and social networks like facebook, YouTube, Google+, and Twitter speak more to the term “Awareness,” but also relate to Attention.  Generally, these steps help you to build and maintain Top of Mind Awareness (TOMA) and are usually considered forms of branding.

2. Interest
How do you create interest in your products and services online?  One way is to ensure that your images and multimedia are eye-catching and capable of keeping the attention going.  If interest is not generated within the first few sentences, or the first few seconds, of any content you place online, you are doing a disservice to yourself, and your Bounce Rate (BR) will reflect it.

Interest is fueled by presenting a common problem or need and the associated emotions that go along with it.  If your audience identifies with what you communicate, you will have a follower.  This could be a twitter follower, someone who “Likes” your company’s Facebook page, one who frequents your website, or one who subscribes to your blog or YouTube profile.

3. Desire
Now that you have the online attention and interest of internet users, how do you bolster an intense desire for your particular products or services?  This is where communicating benefits becomes quintessential.  Emotion-based marketing and benefit-driven marketing are closely related.  Truly, they are both emotionally related.

The initial emotion is past or present tense, a feeling of identification, introduced by bringing to mind a memory of a need or problem.  This makes the end user feel that understand what they are going through, and gets them on your side.

Benefits are emotions based in the future tense, introduced by inspiring the individual to envision an improved version of their life approaching, as a result of a need being met or problem being removed.  By quickly and clearly eliciting these emotions, you are generating a strong desire for your offerings – especially if you make the connection between that future vision with your products or services.

4. Action
Finally, you must cause your visitors to take action.  That includes things like clicking links, downloading a free e-book, subscribing, making a purchase, or making a connection on a social network.  Most people won’t automatically follow or “Like” your company online, and most of them won’t buy from you just because you have something that you have convinced them they want or need it.  You must do more.

First of all, action is known as “call to action,” meaning that you enunciate the action you want your visitors to take and place that proposition plainly in front of them (without being annoying of course—please do not use pop-up windows!).

Use bolded headings, graphics, colors, headings, and other attention-getting elements to announce your call to action.  And with your call to action, make sure the question “what do I get?” is answered.  That is, you should always blend brief benefit verbiage in with your call to action, whenever possible, even if you have already stated your benefits ad nauseam.

Jared Pomranky

No related posts.

View the original post How the Classic “AIDA” Method Applies to Modern Internet Marketing or our main blog site Detroit SEO Web Design

To review, the sales funnel generally stands for the marketing steps, and interactions, that take place on the part of you and your website visitors (potential customers) before people take a desired action such as purchasing your products or services, signing up for a mailing list or subscribing.  To streamline your sales funnel, you must become aware of which customers are likely to partake in your offerings and separate, or filter them out, from those who are not interested or qualified to purchase.

Step 1: Map It Out
Without an understanding of your visitor base, you will not be able to increase sales.  Recognize your leads by their authority and interest to buy your services or products.  A basic sales funnel could be set up as follows:

• Recognize Overall Visitors and Associated Characteristics and Needs
• Identify Interested/Qualified Leads
• Sort Warm Leads from Hot Leads
• Determine Strategy to Follow Up with Each Type of Lead
• Implement Strategies to Generate Sales Conversions

Step 2: Identify Market Segments
It is assumed in the e-commerce world that particular segments of the online market have particular needs that separate them from other market segments.  Once you have categorized your leads into segments or groupings, you can pinpoint the needs of the individuals in each group and use that understanding to guide the benefits you present through your sales copy on your landing pages, website content and the ads you run.

Showing those who have a particular need that your product or service is extremely likely to meet is crucial to increase your conversion rate.  A need can be summed up as a problem that needs solving.  Your duty, under that mindset, is to readily demonstrate that what you offer will solve a particular problem.

It is very possible that your product or service is capable of meeting two or more needs.  Set up multiple distinct landing pages that each focus on various market segments’ particular needs/problems/vantage points.  Test many ads for effectiveness, each touting your ability to meet one need within each market segment.

Step 3: Measure Lead Quality
There are three types of sales leads: cold, warm and hot.  By distinguishing your leads using these three categories, you can devise unique strategies to convert each type.  Many times those strategies involve presenting frequently asked questions, concerns or doubts accompanied by answers that clarify and resolve those issues.  A FAQ section of your website is an excellent idea, to that end, even if you think your benefits are self-evident.

Cold leads are those who have never heard of your company or its products and services.  They are the least likely to make a purchase.  Warm leads are those who demonstrate a mild interest but are not ready to buy – or those who actually are ready to buy but do not have the authority to do so (example: an individual who does not hold the proverbial checkbook).  Hot leads are those who are ready to buy, and you simply need to execute turnkey solutions to lead them across the threshold.

Step 4: Warming Up Cold Leads
Relying solely on the heart of your niche and your hottest leads within it would be a grave oversight on the part of any webmaster.  You may not think so yet, but next you will see that you actually do have the ability to make warm up cold leads.  Sometimes an individual who seems to be a cold lead, due to not appearing to have the need or problem that would cause them to need your product or service, may actually be persuadable.

For instance, you may think it’s nearly impossible to get a man to buy beauty supplies, right?  What if you set up a landing page about how much women love to receive a gift certificate or gift card as an anniversary, birthday or holiday gift?  How about setting up a landing page for style-conscious men and how “in” that is in modern society.  Congratulations, in doing so, you will have turned two cold leads, from two potentially different market segments, into hot leads in one easy step!

Step 5: Turning Warm Leads into Hot Leads
You need to nurture your warm leads if you wish to take advantage of the possibility that they could become hot leads.  How do you bring warm leads to their boiling point?  One effective method is to inject a sense of urgency into your call to action.

Remember that your warm leads have a finite budget and it is possible they want what you offer, but they simply want or need other things more and consider your offerings to be distant on their “things to buy” list.  Run ad copy, landing pages and website content that persuades warm leads to buy now.  Explain why putting it off to another time won’t do.  Why do you think you hear “limited time offer” in so many commercials?

No related posts.

View the original post 5 Steps to Streamline Your Online Sales Funnel or our main blog site Detroit SEO Web Design

Introducing Conversion Optimization: What Is It?
You may or may not have heard the term “conversion optimization” or “conversion rate optimization” (CRO) being used almost secretively.  However, you may have not known what it referred to.  Conversion optimization is a method of internet marketing that boosts the ratio of sales to traffic.

Why You Need Conversion Optimization
Conversion optimization is arguably one of the e-commerce industry’s best kept secrets.  If you are among the few ingenious webmasters who are properly, actively and consistently applying it, you will stand out from your competition like no other.

3 Main Benefits of Conversion Optimization:

• Increases Revenue
• Improves Repeat Business
• Maximizes Return on Marketing Investment
• Enables You to Defeat the Competition

Spending money on marketing your site, its products and services, and its branding power is unquestionably a worthwhile endeavor.  However, you and your enlisted internet marketing firm must be continuously applying conversion optimization methodology if you are to recoup your marketing investment and see your greatest possible profit margin.

The Process behind Conversion Optimization
Three components you should consider when applying conversion optimization are:

1. Bounce Rate
There is a direct correlation between the optimization of sales conversions and the reduction of “bounce rate.”  Bounce rate is a term that refers to the ratio of visitors who leave a site quickly after arriving versus those who stay long enough to perform a desired action.

To minimize bounce rate, you must be determined to ascertain why certain visitors bounce (without much in the way of click-throughs and other preferred actions) while others stay and engage in ideal activity (such as joining a mailing list or making a purchase).  Minimizing the bounce rate of the site is, by many accounts, nearly interchangeable with the act of maximizing your rate of conversion.

2. Sales Funnel
A focus on the sales funnel is one of the most popular approaches to conversion optimization.  This is the process of examining the steps, in order, that visitors take, and the behavior they exhibit when they do so.

To optimize your sales funnel, you must study what causes visitors to become aware and interested in your site’s offerings.  You must also scrutinize details such as what causes them to commit to making a purchase, make referrals, and return for repeat business.

3. Identifying and Adapting to Your Niche
While a general emphasis on the enhancement of the website, landing page content, and ad copy is an essential part of this process, gaining an accurate and thorough understanding of your niche (or “target demographic”) is also vital.

The act of being fully mindful of your target audience entails measuring the characteristics of your current visitor audience, particularly those segments of the audience which tend to make purchases, and catering to that audience by tailoring your content accordingly.  It also is important to examine your general industry and the tendency of specific market segments to be drawn to your category of products and services.

How to Apply Conversion Optimization
How do you maximize your sales conversions?  There are a variety of strategies that fall under this heading.  Numerous aspects of your content, design, functionality, usability and ad copy can be optimized to maximize your sales.  Some changes you make will have a permanent effect while others will need to be periodically maintained to sustain their optimum effectiveness.

The best way to apply conversion optimization, once you have a general understanding of it, is to allow a digital marketing agency to inspect your business model and assist you in enhancing it.  It is also up to you as the webmaster to take certain steps (as those previously outlined) to complement and supplement the actions of your internet marketing firm.  If you are unsure of how this translates to real-world duties, inquire with your marketing agent for more detailed explanation.

Jared Pomranky

No related posts.

View the original post Conversion Optimization: Your Internet Marketing Missing Link or our main blog site Detroit SEO Web Design

The professional networking opportunities that are presented by the use of LinkedIn are self-evident and undeniable.  How do you harness the potential of this incredibly popular social media site to generate a maximum number of highly-targeted leads for your business?

Before You Begin
Use common sense by being polite and not “spamming” on LikedIn.  It is helpful to review the company’s policies.  The terms in the user agreement include very implicit language about not sending unsolicited advertising, “junk mail,” promotional materials, “pyramid schemes,” “chain letters,” and all other types of solicitation.  Don’t do it!  Use LinkedIn for networking properly, as outlined below.

Using the Numbers Game to Your Advantage
It is understood in the business world that, for those companies with an excellent, well-packaged product or service, sales is essentially a “numbers game.”  You can actually use the numbers to your advantage by building a base of hot leads using LinkedIn.  Follow that up with conversion optimization techniques – and you will have sales potential pouring in and soon your revenue will be soaring.

Start by Building up Your First Degree Connections Base
Your network is only as large and expansive as that of your connections.  Send LinkedIn invites to everyone you know personally and professionally.  Even those outside your industry may be connected to someone within your industry via LinkedIn, so do not overlook anyone.

If you have someone’s email address, simply send them an “invitation to connect.”  One trick to building up first degree connections is to post mailing list sign ups or by utilizing other opt-in email address list generation methods.

Try to avoid emailing the same person more than once or twice with a LinkedIn invitation.  This prevents LinkedIn from being marked as spam by those who receive invitations.  Too many invitations marked as spam and LinkedIn’s reputation is jeopardized, so be considerate.

Foster and Maintain Relationships with First Degree Connections
Reach out to those within your first degree connection base from time to time.  Offer them something useful or simply strike up conversation.  Become familiar with those who are in their contact lists as well, with a keen eye open for any potential customers in your 2^nd level of connections.

There are two core reasons to nurture your first degree connections:

1. They may not remain a connection if you do not interact, or interact in a displeasing way.
2. They may introduce you to 2^nd degree connections (which may then become 1^st degree connections) by virtue of your solid relationship with the initial direct connection.

Expanding Your Network via LinkedIn Company Search
One of the most powerful tools you can use on LinkedIn is Company Search.  This is a phenomenal vehicle for networking with likeminded professionals, potential B2C and B2B leads.  You can search using criteria such as industry, size, and location.

The attribute that really makes this search function shine is the ability to find companies that are connected to you either directly (1^st connection) or those that are part of your extended network (2^nd and 3^rd connections).

Use Communication to Turn Connections into Relationships
Building relationships is what professional networking and customer loyalty are all about.  Simply being “connected” is no better than having your product “exist” on the shelf in a store full of other products.  Sure, you may happen to be noticed, but not if you are not actively driving customers to that shelf.

In the analogy of LinkedIn, the prospect of driving connections to become true comrades demands communication.  Communicate with your 1^st level (direct) connection using status updates, event invites, “InMails” and “Introductions.”  The “Request an Introduction” feature is a way to communicate with 2^nd and 3^rd degree connections.

Sticking to the “Soft Sell”
Remember that LinkedIn is a networking site, not a marketplace.  Once you have established a large number of first degree connections, open a dialog about what you do using status updates, or casually bringing up your product or service in the context of relevant conversations.

For harder sells, you may consider establishing supplemental communication outside of LinkedIn to avoid tarnishing your professional reputation on LinkedIn – and to preserve the integrity of your account.

Jared Pomranky

Related posts:

1. How to Effectively Use LinkedIn for Business
2. Link Your LinkedIn Profile With Your Company
3. How To Use LinkedIn for Business – Quick Start Guide

View the original post How to Use LinkedIn to Generate Sales Leads or our main blog site Detroit SEO Web Design

What really allows big brands to blanket the web with a full-force, global presence is a comprehensive combination of search engine optimization, social media optimization, and carefully executed pay per click (PPC) advertising campaigns.

Search Engine Optimization (SEO)
Search Engine Optimization (SEO) is perhaps the most talked-about format of internet marketing today.  Reaching #1 on Google for certain keywords seems to be the proverbial Holy Grail of webmasters.  Why is that?

One of the reasons SEO is so universally sought after is because it holds the potential to produce massive levels of website traffic.  “The more web traffic you generate, the greater the number of potential sales leads” – so goes the standard mantra.  Granted, there is some truth to that.  However, traffic alone does not establish image — which is one of the chief components of online branding and one of the fundamental pathways toward achieving long term profit margins.

Social Media Optimization (SMO)
To help create and maintain a company image, you must go behind basic steps like posting a mission statement or “About Us” page.  You must create a lively, interactive and ongoing presence outside of your dot com.  This will reinforce your website and drive sales leads.

More importantly, a company image established properly through social media outlets like Facebook, YouTube, LinkedIn and Twitter can greatly increase the amount each individual customer spends.  This is equally if not more valuable than an increase in traffic alone.

When attempting to harness social media via SMO, it is crucial to enlist the help of a qualified and experienced digital marketing agency.  That is, to make sure your efforts don’t fall flat but instead have a growing and glowing effect on the public perception of your products and services, and ultimately the image of your company itself.

Pay Per Click (PPC) Advertising
Pay per Click (PPC) advertising has become the most popular advertising vehicle for a reason: it works.  Paying only for internet users who willingly click your ad has two outstanding benefits.  One is that it ensures the site visits stemming from the ads are from relevant members of your target demographic.

Those who do not immediately click your ad experience something called an “impression.”  This means they are exposed to your company image, brand and message.  The second benefit of PPC that makes it so powerful and valuable is that impressions that take place without clicks are free of charge!  That cannot be said for the PPM advertising format which forces you to pay for every single time your ad is viewed by anyone – regardless of whether they click it and regardless of whether they are even in your niche.

Why to Use All 3 Marketing Formats at Once
The combination of all three of these marketing formats (SEO, SMO and PPC) packs a punch of greater potency than any of these three if executed on their own.  It may seem overwhelming to attempt to make the most of even one form of marketing, which is the reason many webmasters only tackle one at a time – and sometimes give up before they reach success.

This is where the assistance of a qualified marketing agent working on your behalf becomes indispensable.  Since the best internet marketers are specialized in all 3 platforms, and marketing is all they do day-in and day-out, with their help you will see results that you literally could not attain on your own.

Jared Pomranky

Related posts:

1. Conversion Optimization: Your Internet Marketing Missing Link
2. How the Classic “AIDA” Method Applies to Modern Internet Marketing
3. Integrating Facebook Into Your Internet Marketing Strategy

View the original post Internet Marketing Triple Threat: SEO, SMO, PPC or our main blog site Detroit SEO Web Design

Using the right keywords for your website is essential for SEO, making a Keyword Report a crucial part of your internet marketing success.

Keyword Reports
The reason you need a Keyword Report is so you are able to determine which keywords are best suited to your particular business and website to bring in more traffic. Although you are encouraged to visit similar competitive websites in order to discover and evaluate what keywords they are using, be sure to come up with your own unique keywords/keyword phrases. This will help you stand out and set yourself apart from the competition. In essence, you’re creating your niche, a critical aspect of climbing your way to the top of the search engine ladder.

When you decide to order a Keyword Analysis Report, the following information is included – Keyword Discovery. Keyword Metrics. Competition Metrics. Below is just a touch of what you can expect to receive when you have access to a Keyword Analysis Report.

Customer Behavior. Find out exact keywords/phrases customers are using when they are searching for items related to your particular niche.

Competition. Learn what keywords are easier to rank due to low competition and/or high demand.

SEO Campaigns. Edit meta data, site elements, and content for improved ranking performance.

Competitor Reports
The reason for wanting a Competitor Report is so you are able to evaluate your competitors. Before starting any new business, it’s essential to know anything and everything you can about the business topic as well as who else is in your proposed field. The more informed you have about your niche, the better prepared you will be to do what it takes to get your website noticed!

When you decide to order a Competitor Analysis Report, you can expect to receive the following information:

- A list of your company’s competitors with business summaries.

- A list of your competitor strengths & weaknesses.

- Strategies they’ve utilized to achieve their objectives.

- The market outlook for your particular service and/or product.

Good To Know
Although it is possible to prepare both a Keyword and Competitive Report yourself, know that it takes a lot of work and time! If you don’t have the time to give to create these comprehensive, in-depth reports, be sure to contact us for more information. Most Keyword Reports are provided in Excel format.

Related posts:

1. SEO Friendly Web Design – Keyword Placement
2. Benefit From a Web Site Analysis
3. Free Reports

View the original post Keyword & Competitor Analysis Reports – Why You Need Them or our main blog site Detroit SEO Web Design

How do I add the link?
First you need a company page. Don’t have one yet? You can visit Add Company to LinkedIn to add it. Once you’ve added your company (or if you already have a company page), you can go into your Edit Profile (Profile->Edit Profile) and go into any section that mentions your company (Current Position, Experience) and click on the Edit button. You’ll see a screen similar to the one on the left. Click on “Change Company” to retype your company name, start typing your company name, and you’ll see suggestions that are company pages on LinkedIn. Select the company page you created for your company, click on Save, then you’re linked! Some people may have difficulties finding your company name. Just try retyping your company and clicking on Save.

An added result is that you get your personal profile listed under your LinkedIn company page so people can find you by looking for your company. This is a quick update but it should help connect you better with your company. You can see this by viewing our Net Profit Marketing LinkedIn page.

Related posts:

1. How to Effectively Use LinkedIn for Business
2. How To Use LinkedIn for Business – Quick Start Guide
3. How to Use LinkedIn to Generate Sales Leads

View the original post Link Your LinkedIn Profile With Your Company or our main blog site Detroit SEO Web Design