“Hey, McFly!” The Netsertive team (pictured) gathered last evening to view a screening of Back to the Future in our Research Triangle Region, North Carolina office. Just one of the fun events our Funcubator team puts on to give employees and their families a chance to mingle and relax in our fun work environment! Join us for a career adventure: http://netsertive.com/careers

Members have access to hyperlocal search, display, retargeting and mobile ads, plus dynamic landing pages and social media content.

ARVADA, C.O. — May 2, 2013 — The Board and Executive Director of M.E.S.A., the Mobile Electronics Specialists of America, are pleased to announce that Netsertive has been made a M.E.S.A. Vendor Partner for online marketing products and services. Netsertive is a fast-growing online ad technology company that offers extensive online marketing and social media services to its clients.

Download our MESA-Netsertive Brochure

As a promotionally-driven retailer marketing and selling group that is 100-percent Member owned, M.E.S.A. helps members become more profitable; this is achieved by partnering with the strongest Vendors in the industry, the sharing of best practices, Vendor closeout and buying opportunities, and extensive marketing materials and programs.

Through this new partnership with Netsertive, M.E.S.A. Members will have access to a full complement of dynamic online marketing resources including search, display banner (left example), retargeting, mobile ads and dynamic landing pages all customized for the individual Member.

In addition, M.E.S.A. Members have the opportunity to participate in Netsertive’s Social Extend program, which generates and automatically publishes custom Facebook (right example) and Twitter content for aftermarket dealers directly to their business presences on these critical customer communication channels.

“We recognize that online marketing is a natural progression for us as more and more consumers flock to the Internet to research purchases while looking for local dealers,” said Ryan Gunter, Executive Director of M.E.S.A. “This partnership with Netsertive will bring new levels of online visibility and help drive more revenue and local brand awareness to our individual Members.”

“We are incredibly pleased to have been selected as M.E.S.A.’s online marketing partner,” said Ken Kovasala, Business Development Director for Netsertive. “M.E.S.A. Members are at the pinnacle of the mobile electronics retail and installation industry, and we look forward to utilizing our patent-pending technology platform to fuel their continued growth through a high-profile online presence in their local markets.”

For more information about M.E.S.A:
Visit www.mespecialists.com or call 877.770.MESA

For more information about Netsertive:
Visit www.netsertive.com or call 1.800.940.4351

ABOUT NETSERTIVE

Netsertive (www.netsertive.com) has moved to the forefront of the digital ad tech industry with a vision of using technology to connect local consumers with products and businesses. Based in Research Triangle Park, N.C., the company automates localized digital advertising and channel marketing solutions, leveraging online search, online display, social media and mobile platforms. It provides standalone localized campaign automation as well as its innovative Digital Co-Op system, which combines brands and local channel partners in turnkey, cooperative online ad campaigns. Serving specific vertical industries, Netsertive helps local businesses, multi-location retailers and national brands increase sales in targeted local markets. Its expert team, patent-pending technology and unique platform drive results for clients across North America. Founded in 2009, the company has a history of rapid growth, a world-class team, and the strength of venture capital funding from top firms RRE Ventures, Harbert Venture Partners and Greycroft Partners.

ABOUT M.E.S.A.

Mobile Electronic Specialists of America (www.mespecialists.com) is the industry’s first and only Member-owned retailer marketing and selling group. Retailers meeting the criteria for membership and vendors, whose business practices support the independent channel of distribution, make up the backbone of the Group. Retail and vendor members are those who have demonstrated the highest level of business principals and acumen. Retail Members are comprised of dealers representing the finest installation available to consumers and many are winners of multiple industry awards every year.

You could win $250 in free display ads just by logging into Netsertive in April, May and June! That’s the big hook to kick off our March 2013 client update video podcast.

Set aside 20 minutes to join members of our marketing and product development team at our RTP, NC headquarters.

Go in-depth into the latest enhancements to our online marketing platform (visible in this new article from Vision Monday centered on client Graystone Eye), catch a glimpse of our updated channel marketing (co-op) programs that will soon be made available to our clients across North America, and much more.

Bonus: Step into our offices and see our client operations and development team working hard for local businesses and national brands.

Finally, be sure to subscribe to our blog (see right) and watch for links and information about upcoming video podcasts and more as we roll into the next quarter. Stay tuned!

ABOUT NETSERTIVE

Netsertive (www.netsertive.com) has moved to the forefront of the digital ad tech industry with a vision of using technology to connect local consumers with products and businesses. Based in Research Triangle Park, N.C., the company automates localized digital advertising and channel marketing solutions, leveraging online search, online display, social media and mobile platforms. It provides standalone localized campaign automation as well as its innovative Digital Co-Op system, which combines brands and local channel partners in turnkey, cooperative online ad campaigns. Serving specific vertical industries, Netsertive helps local businesses, multi-location retailers and national brands increase sales in targeted local markets. Its expert team, patent-pending technology and unique platform drive results for clients across North America. Founded in 2009, the company has a history of rapid growth, a world-class team, and the strength of venture capital funding from top firms RRE Ventures, Harbert Venture Partners and Greycroft Partners.

HICKORY, N.C.—”I knew we needed to do more online advertising after carefully tracking our marketing and becoming frustrated that we were spending a lot on the yellow pages and not getting much return on investment,” said Jean Shankles, marketing director of Graystone Eye, a five-location group offering ophthalmology along with optical dispensing.

However, switching from the old-fashioned and ineffective directories to the up-to-date electronic format was not her decision alone. “We have 14 doctors and have to build consensus, but the older doctors thought we had to be in the yellow pages.”

“I was putting my reputation and credibility on the line by talking my doctors into such a bold transition,” said Shankles. Now, they all agree, “we found something that really works that has been a tremendous boost to all of our locations.”

Convincing them that more people get their information and find telephone numbers online was a start, then finally letting the holdouts know that they’d still get a free listing in the yellow pages gave Shankles the opportunity to test out online marketing. She took all of her yellow pages budget and spent it on online advertising.

Finding an Online Specialist
As a marketing professional with 30 years’ experience, Shankles was careful to find a specialist. “We do eyes. That’s all we do, and we do it well,” she said. Similarly, “I wanted someone that this is all they do; that they don’t sell any other media.”

Netsertive in Morrisville, N.C., in the state’s Research Triangle Region stood out as the company that could deliver what they were looking for, a way to turn people searching online for eyecare and eyewear in their part of North Carolina into patients making appointments at one of their five locations.

A specialist in all forms of digital advertising (search, display, retargeting, social media and more), Netsertive does not create websites, develop social media plans or assist with organic search engine optimization like the potpourri of services that are offered by many other internet marketing companies. The company helps optical clients “who spend money on advertising, the ones who want to proactively grow their business,” explained Brandon Sifrar, Key Account Executive with Netsertive.

Online Appointments Explode
“In November 2012, I had 15 online appointments made. In January of this year, I had 58 online appointments made,” she said. “We have eight appointment secretaries, but at first we didn’t include them in this initiative. Then we asked them if they were getting more appointments online after we started our advertising campaign. ‘What is going on?’ they asked. ‘We were seeing three to five a week, and now we’re seeing five to eight a day!’”

Not only is Graystone Eye’s marketing director, Jean Shankles, convinced that switching from the yellow pages to online advertising was the right move for this five-location North Carolina group practice, but so are its doctors…as well as its CEO. “I was putting my reputation and credibility on the line by talking my doctors into such a bold transition,” said Shankles. Now, they all agree, “we found something that really works that has been a tremendous boost to all of our locations.”

Read the full story in this month’s Vision Monday dba.

ABOUT NETSERTIVE

Netsertive (www.netsertive.com) has moved to the forefront of the digital ad tech industry with a vision of using technology to connect local consumers with products and businesses. Based in Research Triangle Park, N.C., the company automates localized digital advertising and channel marketing solutions, leveraging online search, online display, social media and mobile platforms. It provides standalone localized campaign automation as well as its innovative Digital Co-Op system, which combines brands and local channel partners in turnkey, cooperative online ad campaigns. Serving specific vertical industries, Netsertive helps local businesses, multi-location retailers and national brands increase sales in targeted local markets. Its expert team, patent-pending technology and unique platform drive results for clients across North America. Founded in 2009, the company has a history of rapid growth, a world-class team, and the strength of venture capital funding from top firms RRE Ventures, Harbert Venture Partners and Greycroft Partners.

By now it’s evident that the mobile revolution has progressed from simply facilitating phone calls and text messages to accessing a full spectrum of information and media on the go.

Here are some eye-opening statistics regarding the prevalence of smartphones:

• Mobile Internet use will surpass computer internet use in 2014, just months from now
• 85 percent of U.S. adults have a mobile phone and nearly half have a smartphone
• By 2016, three out of four U.S. mobile phone users will have a smartphone
  Most people look at their smartphone over 150 times a day
• 25 percent of U.S. internet users say they are “mobile-only” and rarely go online via computer
• Globally, one billion people will soon use mobile devices as their primary internet access point

How does this affect you as sellers and installers of high-end electronics and other small business owners?

A recent study released by the Interactive Advertising Bureau (IAB), titled “Showrooming: Empowering Consumer Electronics Shoppers” provides keen insights into the minds of mobile shoppers.

Showrooming occurs when a shopper visits a store to check out merchandise but then purchases the product online, thus depriving the store of revenue. It’s a major concern for big-box retailers who carry more general rather than specialized merchandise.

Okay, first, here’s the slightly discouraging news:

• Among in-store shoppers, 27 percent intended to showroom in the first place
• 42 percent of those who used a mobile device in-store made their purchase online

Now, here are the more encouraging findings:

• 30 percent of in-store shoppers who used their mobile device made their purchase in the store
• Those who used their mobile devices while shopping were more likely to make unplanned purchases (32 percent in-store vs. 22 percent online).
• 42 percent of shoppers who used a mobile device in-store spent more than $1,000; only 21 percent of those without mobile devices spent more than $1,000
• 65 percent of shoppers who used their mobile device in-store said it made them more likely to buy the product

So how do you work toward leveling the playing field when it comes to reversing the trend of showrooming?

One answer is making sure you have a solid digital presence with a good mobile website, and an assertive online campaign encompassing site optimization and well-aimed digital marketing. Here are some findings of the study in regards to digital advertising:

• 35 percent of shoppers recalled seeing ads for consumer electronics they were shopping for. Of those respondents, about 70 percent said they had viewed digital ads.
• Half of those surveyed said that digital ads influenced them to visit an online store, while 28 percent said digital ads drove them to a bricks-and-mortar location.
• More than 75 percent of consumers did some form of online research, either on a PC or mobile device, prior to visiting a store. A good online marketing campaign can capture the attention of these prospects.
• The top three drivers for in-store purchases are: 1) Convenience, 2) Trying/seeing the product, and 3) Price
• The top three motivators for purchasing online are 1) Price, 2) Convenience, and 3) Selection/Availability

If all this sounds daunting to you, remember that you don’t have to do it alone.

Find and partner with a qualified online marketing firm that is a Google Premier Small Business (SMB) Partner: Netsertive. Our team can walk you through all the steps necessary to achieve good share of voice and invigorate your online presence as the mobile revolution unfolds.

Home goods retailers: If you want to reach local customers who are ready to buy TODAY, there’s only one way to go — the Internet.

Digital advertising programs from Netsertive give you the power to put your message in front of ONLY highly qualified buyers in your target market.

And you only pay when a customer clicks on your ad. Stop spending most of your marketing budget blasting your message to a huge audience, most of whom aren’t in the market to buy.

You know the drill, with traditional advertising channels you spray ads on television, over radio, or in the newspaper. And you HOPE that the 1 or 2 percent listening who are ready to buy hear your ads and come in.

Most painful of all, today you’re paying about $43 per lead using traditional media. That adds up! And you have no real data to measure who’s seen your ad and what moved them to take action.

The reality? Since 2000, the amount of time your BEST customers spend reading the newspaper, watching TV and listening to the radio has been in free fall. The average American spends 4 to 10 hours a day connected to the Internet. And smart phone users look at their screen more than 100 times a day on average. Now they can search by simply talking to their phone and it’s getting easier every day!

Buyers conduct more than a dozen online searches from personal computers, tablets and smart phones before they buy from a local store. In fact, more than 85% of buyers research online before making a large purchase.

What does this mean for YOU? Even if you don’t sell online, you MUST be FOUND online when prospects are researching a purchase.

Watch our new video for Planned Furniture Promotions (PFP) retailers, then call Netsertive today to get started at 1.800.940.4351.

ABOUT NETSERTIVE

Netsertive (www.netsertive.com) has moved to the forefront of the digital ad tech industry with a vision of using technology to connect local consumers with products and businesses. Based in Research Triangle Park, N.C., the company automates localized digital advertising and channel marketing solutions, leveraging online search, online display, social media and mobile platforms. It provides standalone localized campaign automation as well as its innovative Digital Co-Op system, which combines brands and local channel partners in turnkey, cooperative online ad campaigns. Serving specific vertical industries, Netsertive helps local businesses, multi-location retailers and national brands increase sales in targeted local markets. Its expert team, patent-pending technology and unique platform drive results for clients across North America. Founded in 2009, the company has a history of rapid growth, a world-class team, and the strength of venture capital funding from top firms RRE Ventures, Harbert Venture Partners and Greycroft Partners.

The Netsertive fitness marketing team was on hand in #680 at IHRSA (International Health, Racquet & Sportsclub Association) 2013 in Las Vegas. Hundreds of exhibitors and thousands of attendees were on hand to see the latest fitness equipment and try the newest workout classes.

Netsertive helps club owners attract more new members through the power of digital marketing. We also help fitness product manufacturers sell more equipment to commercial and residential clients.

Learn more about our Digital Extend&trade and Local Extend™ programs by calling 800.940.4351 or visit http://www.netsertive.com/fitness.

Fitness facility owners and equipment brands and retailers: Learn more about our Digital Extend&trade and Local Extend™ programs by calling 800.940.4351 or visit http://www.netsertive.com/fitness.