Some of you are using Twitter, some of you are not. Those who use it may not understand the power that Twitter gives you to control your brand. Those who don’t use it make jokes about the people who do. Generally saying things like “I don’t care what you had for breakfast,” or “do people really need to know what you are doing all the time?”

My answer is: no, people don’t need to know what I’m doing every minute of the day. However, if people are going to tell me what they are thinking, I’m going to use it to my advantage. You should be, too.

Search Twitter to Find Your Next Client

Own a bar? Look for people near zip code 43016 who need a drink.

Own a restaurant? Look for people near zip code 43016 looking for a place to eat. Or, keep track of how bad the food at your competitors’ (or you) is.

Regional cleaning service? People talking about cleaning within 50 miles of 43016.

Respond to them with an Offer

Take the restaurant “bad food” example from above. This is a perfect time for your restaurant to fix the problem (if it was yours), or offer the person a free meal at your restaurant to try to lure people away from your competition.

Twitter Marketing Help

While Network Logix is not a marketing company trying to get your marketing business, we are very interested in using social tools to better our and our clients’ businesses. If you want to bounce some ideas off us, please leave us a comment or give us a ring. We’d love to talk with you.

The goal: 10 extra hours in my week.

The plan of attack: none.

Read the full article.