Realtechnetwork

RealTechNetwork - http://www.realtechnetwork.com/

Blue-chip advertisers seem to justify the tough qualification standards for RealTechNetwork. The site is geared for low involvement from high-traffic publishers. If you have the number to convert the RealTechNetwork rates and don’t want to be bothered with constantly adjusting your offerings, this may be the company for you. Although there is some negative blogger buzz about their rates, most of this info seems out of date as the company continues to improve the things that matter- including its payment schedule.

Interface 7/10

Positive:

Straight-forward and informational

Negative:

Hands-off

RealTechNetwork aspires to be your complete fire and forget network solution. Upfront, all your questions are answered and sign-up is straight-forward. If you qualify and you’re happy with the results, no problem. For publishers who want to view detailed reports and tweak their offering depending on traffic patterns, the lack of control may make RealTechNetwork a somewhat more frustrating experience.

Support: 7.5/10

Positive:

Online community

Negative:

Again, hands-off 

Like the entire RealTechNetwork business model, support services feel a step removed. Support is there and available by email, but the company seems to shepherd publishers towards a sit-back-and-watch role. The upside is, RealTechNetwork has a monitored forum which is a feature missing from almost all other networks.

Payment: 8/10

Positive:

NET 20; all of the normal payment options including Paypal

Negative:

Conversion rates

As the company grows, so goes the business model. For mid to large-size publishers who make the cut, crunching the numbers to see if RealTechNetwork meets your payment expectations makes perfect sense. Bigger publishers looking for a reliable no-hassle company with great offerings should put RealTechNetwork near the top of their test list.

eCPM: 7.5/10

Positive:

Decent Yield

Negative: 

Lower Conversions for similar quantity of traffic

Overall Rating: 7.5/10 - Nearly Good

Heavily weighted towards customer self service and decent Yields for high volume traffic; RealTechNetwork is a good one to try if you fit the niche of high volume self supported.  Our recommendation is you give them a shot.

Kitara Media Site

Kitara Media - http://kitaramedia.com/

With the recent purchase of the company by Bristol Interactive, LLC and the cash and talent infusion they seem to be making serious headway into the first tier. Mostly a revenue share network, Kitara Media has made vast improvements in payments, interface and eCPM.  It is indicated by some publishers they will do cpm deals.  Some of the new toys for publishers to play with are a fully automated sign in and digital W8/W9 which simplifies and accelerates signup.  Kitara Media also has a brand new iPhone widget which streams revenue stats to your phone real time, and a quality of traffic rating which constantly compares your traffic to historical and their internal network quality levels.  These tools and a proactive attitude make them a solid player in the web publishing world.

Ad formats available:

• Skyscraper (120×600) 
• Wide skyscraper (160×600)
• Medium Rectangle (300×250)
• Standard Banner (468×60)
• Pops (728×300)
• Leaderboard (728×90)

Interface: 7.5/10

Positive:

Superior customization for publishers

Negative:

Functionality issues

A better-than-average site in terms of form and function scores high marks for its content filters. Publishers can choose ad offering tailored to their own site from a range of options missing in most companies. An online tutorial would help to overcome some of the usage issues.

Support services 9/10

Positive:

Outstanding service

Negative:

Phone often better than email

Direct and friendly service that’s responsive and easily accessed by a 1-800 number. Plus, assigned account managers for every publisher. Publishers report email requests are answered in the industry-standard two days, so picking up the phone seems the better option. Overall feedback while light has been positive. 

Payment 8/10

Positive: On time and in full

Negative: Minimum US$75.00 threshold for payment. No Paypal

For small publishers with good traffic, Kitara Media is a solid choice. NET30 payments paid in a reportedly timely fashion by check, ACH (US Only) and wire for payments over 5K US means that publishers who can bridge the minimum payment threshold criteria are duly rewarded.

eCPM: 9/10

Solid performer- Competitive with most networks

Overall Rating: 8.5/10 – Very Good

With a balance of customer service and publisher focus, Kitara Media will have what it takes to run with the big dogs.  Time will tell.  I suggest you give them a try.

Resources:

Kitara Media Signup:  http://aristotle.kitaramedia.com/web/publisher/pubsignup

Value Click Media

ValueClick Media – http://www.valueclickmedia.com/

At a threshold of 3000 unique visitors a month, ValueClick Media is a great company that any site should be able to join- provided your content meets their criteria. In the past, some publishers complained about the quality of their offerings, but the company seems to be moving in the right direction on this front. The thing that keeps ValueClick top of mind for so many small to medium publishers is the controlled offered in adjusting their content, and the always up-to-date products- such as interstitials- and top-of-the-line visitor tracking. Features and service often only reserved for big publishers in the top tier networks are made available to the little guy with ValueClick.

Ad formats available:

• Skyscraper (120×600) 
• Wide skyscraper (160×600)
• Medium Rectangle (300×250)
• Rectangle (780×150)
  
• Standard Banner (468×60)
• Interstitial
• Pops (728×300)
• Leaderboard (728×90)
• Half Page (300×600)
• Video
• inVue (Rich Media)

Interface: 8/10

Positive:

Always up-to-date stats

Negative:

Some interface loading issues 

Some the site may seem to chug along, but small publishers are rewarded with filters and tracking features they may not have access to anywhere else. The design leans toward the utilitarian- but maybe that’s the value side in ValueClick.  Some publishers have vented the page load can be slow and report running can timeout.  Not a huge issue but can be frustrating to publishers used to top tier speed.

Support services 7/10

Positive:

Polite!

Negative:

Not Personal, no assigned Account Manager

For a big company dealing with small to medium size publishers, ValueClick have their customer service down pat. The treatment publishers receive is always professional and helpful. With this degree of service readily available and so much of the set-up and maintenance intuitively built into the ValueClick site, perhaps there’s no need for assigned reps for every account- and perhaps the business model doesn’t allow for it. In the practical experience of most publishers, ValueClick service is there when you need it, but the call center is not the best way of leveraging a relationship. 

Payment schedule and payment options: 9/10

Positive:

Direct deposit, paypal & ACH; NET20; Payment date and amount noted on interface

Negative:

None

With a Direct Deposit option you only deal with your own bank and your own bank’s transaction fees. Downside is direct deposit is only available to US based publishers.  That said- if you do the math, with ACH the savings add up over Paypal, and it can be considerable- when your transactions are over $1000.00 USD per month. At a NET20 with an impeccable record of paying on time, ValueClick is the best in the financial department.  

eCPMS: 8/10 

Minimum eCPM bid control and default traffic redirect option available.  The rates are solid, but some publishers will quibble that other sites are the better.  Of course this can come down to traffic quality.  Try it and see. 

Overall Rating: 8/10 – Good

With the ad engine of Fastclick and the payment and fulfillment of the ValueClick behemoth, you have a top tier winner.  But with size comes bureaucracy and lack of attention.  Hopefully you don’t have any issues which require a hands-on solution.  Otherwise this is an excellent fire-and-forget publisher revenue solution.

Resources:

ValueClick: http://www.valueclickmedia.com/pub_display_advertising.shtml

Rubicon Project

The Rubicon Project - http://rubiconproject.com/

The Rubicon Project is a network of ad networks that seems to work. Publishers can apply to one great catch-all for access to all the offerings of a whole bunch of networks. Great design, great fundamentals and function; this site is a winner. But, already some users are concerned that what worked pre-signup, now doesn’t work thru Rubicon. And if Rubicon ever starts to seriously squeeze the profits of its network partner, so that they become viewed as competitors, their business model might have problems. But, with a one hundred and thirty network depth that includes the top-tier players, they might just be on to a very good thing.

Ad formats available:

• Skyscraper (120×600) 
• Wide skyscraper (160×600)
• Medium Rectangle (300×250)
• Standard Banner (468×60)
• Pops (728×300)
• Leaderboard (728×90)

 Interface: 9/10

 Positive:

Awe-inspiring design and content filters

Negative: 

The endless pre-show sell

Maybe you’ve already heard some of the crazy hype about Rubicon. Once you’re in the system, you can track where your successful hits are coming from and make minute adjusts that are easy to follow. Everything works well, well designed and sign-up is easy. The thing is- you have to get past the endless sales pitch at the beginning to get to the product. Somewhat over PR’d.  And truth is the product sells itself.

Support services: 7/10

Positive:

Moving in the right direction

Negative:

A lot of style; schools out on substance

The overall take on Rubicon so far seems to be fairly positive. It could be a certain amount of goodwill might exist because so many publishers would like to see this idea work. Also helps when you spend a fortune on Public Relations.  That said, there have been a handful of reports about service and payment issues. For a company barely two years old, the publishing community seems to have decided to give those growing pains a pass because other aspects are good. A year from now, Rubicon had better have its payment and service delivery completely watertight. Nothing can kill a start-up, good idea or not, faster than bad word-of-mouth. And a year from now you can bet someone else will be cribbing from the Rubicon experience and setting up their own ‘network of networks’. If they want to stay number one in this category, they’d better stake their claim right now by doing everything absolutely right.

Payment schedule and payment options: 7/10

Positive:

Centralized single point of payment with PayPal

Negative:

10% fee on everything, some grumblings about late payment 

Rubicon promises to capture every click, with ads that are better targeted for your region and site. Are Rubicon and its offerings going to deliver the jump in traffic that is worth it to your bottom line? If so, then 10% is money well spent. The problem is if you don’t see a 10% increase in return from your existing relationships, then it seems like a tax just to get a centralized bill.  Other feedback is more interesting.  Websites that use the Rubicon project indicate that what once worked pre-Rubicon now doesn’t.  You need to keep a close eye on performance changes and test original relationships constantly to ensure that you don’t see your eCPMs slide.  The bonus is you’ll no longer have to deal with your payments coming in by dribs and drabs- Rubicon will consolidate the results of your entire network resulting in one easy payment.

eCPMS: 7/10

10% less than if you were signed up individually

Overall Rating: 7.5/10 -  Above Average

The Rubicon Project is a smart idea at an early point in its execution.  I suggest you give it a try and report back to us your experience so we can pass it on to the rest of the NetworkReview.com community and get the word out if this is as good as the venture capital fueled hype.    

Traffic Marketplace

Traffic Marketplace - http://www.trafficmarketplace.com/

At first glance, Traffic MarketPlace (TMP) appears to be good site for your third tier choice. Dig deeper and the issues begin to emerge, including rampant problems with site functionality and poor customer service.  Add in a higher threshold of clicks required before you actually see any revenue and Traffic Marketplace may not be worth your time. 

Considering about five years ago TMP was one of the triumvirate of best and able networks I used, the other two being Fastclick and Advertising.com, they have managed to descend a fair amount of altitude in the ensuing years.  TMP was purchased in July 2007 by Connexus.  Since the purchase the new owners have admirably purged the old Vendare management and now seem to be building out a decent top tier executive team and cutting out the extensive rot from the previous regime.  TMP had been notorious for under reporting impressions & revenue and horrible customer service, but had excellent advertiser relationships and strong media buying bench.  These relationships are what allowed TMP to climb as high as it did.  It would seem with the new team and new attitude the transition is underway, but it’s way too soon to tell if they are making significant headway yet.

Interface: 5.5/10

Positive:

Passable design

Negative:

Poor functionality

Land on the Traffic Marketplace site and it all seems inviting enough. Core functions are there and presented in a way that should be easy to navigate. Begin to browse around and you’ll find the pages don’t always load. Not a quality that produces confidence in for publishers who expect seamless delivery of ads.  Even in the most basic functions, the site performs less than required for even a startup network.  The company needs to invest both time and money into some serious upgrades if they ever hope to return to the top tier.

Support services: 3/10

Positive:

Email support available

Negative:

Unresponsive or simple form-letter response 

Two things matter most for publishers when it comes to customer service: a timely response and one that addresses and solves the issue at hand. (…Seems obvious) Publishers have routinely complained that emails to Traffic Marketplace have gone unanswered, or the reply that does eventually arrive is a cut-and-paste answer that lacks any personal touch or specific resolution to the often not cut and paste nature of the problem.  The prevailing consensus is, you’re on your own when it comes to technical support.  Not good enough in today’s three hundred ad network universe.

Payment schedule and payment options:  4/10

Positive:

They do pay, if you call them and ask when did they send the check.

Negative:

Payment record and rate

The long tail of poor payment history is not easily repaired.  Vendare did a commendable job at killing this company when they bought it from Vivendi, and from what I can see Connexus is working hard at resurrecting it, but with the current baggage and nothing really positive to report, I would suggest a rebrand and a significant PR budget might be a worthy investment.   

eCPMS: 4/10

Traffic Marketplace has eMarketmakers,  once the shining star of the affiliate market universe.  Like TMP, eMarket is a shadow of it’s former self.  Making the CPA campaigns make money for you is a whole another issue.   Direct eCPM are usually low, and TMP gets relegated to a default network choice as a result.   I would recommend avoiding them for eCPM until they provide demonstrable evidence of getting better.

Overall Rating: 4/10 - Below Average

With a history of shoddy publisher treatment and payment issues, publishers have branded TMP with the scarlet letter of shame.  Despite new management, I would avoid them- unless you have a serial problem getting accepted by mainstream networks.

Advertising.com

Advertising.com - http://www.advertising.com

The leader in the industry, AOL’s advertising.com, recently folded under the umbrella of Platform A, boasts what ComScore Media Metrics calls the largest advertising network on earth.  With an astonishing 91% reach and the scope of the offerings from premium, agency and brand clients, as well as ‘smart’ ads that track the behavior of your visitors and adjust your offering according, make it a network well worth being a part of.  The difficulty comes in qualifying, with the click thru rates and unique traffic needed from publishers only sitting at the very highest end of the spectrum.

Ad formats available:

• Skyscraper (120×600) 
• Wide skyscraper (160×600)
• Medium Rectangle (300×250)
• Large Rectangle (336×280)
  
• Standard Banner (468×60)
• Leaderboard (728×90)
• Popunder (720×300)
• Video

Interface: 8/10

Positive: 

Great function and ease-of-use

Negative:

Corporate look and feel, slightly dated 

For a company that invented many of the features that have now become standard, advertising.com has done a good job of sticking with its fundamentals. Everything works well. While the on-screen stats are presented with a sense of fun on the landing page, advertising.com could stand to better represent the ethos of the online world. Sure they’re the biggest and they belong to an even bigger company, but why not reward the user with a great and memorable experience for visiting the site?

Support services: 8/10

Positive:

Great responsiveness

Negative:

Publisher appreciation 

Advertising.com built its business on being responsive to publishers, from ad offering that capture usable data about visitors to top-notch customer service. No wonder they have the biggest network. The company seems to understand that the network and its publishers- not the advertisers- comes first and that to be the best advertisers will flock to a network that can operate on the scale of advertising.com while maintaining good relations with the sites where ads are presented.  With some publishers beginning to defect to other networks, advertising.com could possibly do more to ensure communications are a two-way street and publishers stayed engaged with the company. 

One word of warning though, because they are owned by AOL, advertising.com is allergic to anything to do with spyware or adware.  If you have some download based inventory or are unsure of the origin in your mix, you will be found out and unceremoniously terminated.  They have a zero tolerance for adware.

Payment schedule and payment options: 9/10

Positive: 

Religiously prompt payments

Negative:

Conversion rate on some campaigns

Click-through rates on some of its offering and resulting payouts have prompted some publishers to switch to other companies. At a NET 30 payout schedule, advertising.com has managed year after year to provide solid returns on time at rates that keep them in the out front and at the top tier of the industry.

eCPM:  9/10 

Pretty close to the best rates available, especially on Run of Network inventory, which is advertising.com’s specialty.

Overall Rating: 8.5/10 – Very Good 

One of the founders of the network model and still one of the strongest, advertising.com should be on any medium to large scale publisher’s first served list.

Casale Media

 
Casale Media - http://www.casalemedia.com/

Casale Media gives the publisher a variety of choice and control over advertising content afforded by users, not to mention an industry leading 70% payout rate, has made Casale a major player. However, I have some concerns about Casale which I will share below.  On the whole, most publishers like the treatment they get from Casale, and advertisers like the reach and scope of the network. Delivery of ads to publisher sites is sometimes hampered by the constrained technical specs of their offerings, but relative to its size, (huge) the complaints are few and far between.  The only problem I have personally had with Casale is an extreme level of conceit with the staff.  If you do not have to deal with the business development people or the management, you may have a great experience.

Ad formats available:

• Skyscraper (120×600) 
• Wide skyscraper (160×600)
• Medium Rectangle (300×250)
• Large Rectangle (336×280)
  
• Standard Banner (468×60)
• Leaderboard (728×90)
• Popunder (720×300)

Interface: 7.5/10

Positive:

Easy sign-up

Negative:

Busy design

Everything you need is right there when you land on the Casale Media site. The problem is, it’s all right there. A little more hierarchy with the design might make for a simpler site. In terms of actual function, the site works better than most and any elements a user needs to interact with, like sign-up, are simple and straight-forward.

Support services: 0/10

Positive:

Nice red hats

Negative: 

Arrogance

I have had enormous difficulty with their business development and management people, from the front line staff to the owners.  Casale has been non responsive to the point of abdication and a lot of condescension when you actually do manage to get someone to answer your 50^th call.   Very unCanadian.  As you can probably tell, I have had some issues here.  But they do have a nice trade show booth and give away nice red hats.

Payment schedule and payment options: 9/10

Positive:

An industry-leading 70% payout, Paypal

Negative:

None

Great rates paid on time (NET30) with barely a complaint from publishers.

eCPM: 9/10

Concrete returns for a top tier player.

Overall Rating: 6/10 – Fair

Shame about the people.  I wish you luck if you are inclined to use them.   Good referal program though.  (5%)

Resources:

Media Kit: http://www.casalemedia.com/mediakit/

interCLICK site

InterCLICK - http://www.interclick.com/

InterCLICK is a still-solid choice for a second tier network when other qualifying criteria of other companies are out of your reach.  However, interCLICK has lost some of the shine it held just a few years ago.  Some of the innovative products they offer, especially the ground breaking options available to publishers in interstitials, may make it worth your consideration.  A recent track record of delayed payments may not warrant a red flag, but certainly a yellow. For some, these payment issues reflect an overall decline in position that is continuing steadily downward.

Ad formats available:

• Skyscraper (120×600) 
• Wide skyscraper (160×600)
• Medium Rectangle (300×250)
• Standard Banner (468×60)
• Leaderboard (728×90)
• Popunder (720×300)
• Video

Interface: 7/10

Positive:

Fun and functional site

 Negative:

Weighted towards advertisers rather than publishers

Great design that’s easy to navigate is always welcome.  Publishers have made interCLICK a popular choice and the attention to ease-of-use contributes to that welcome feeling. Building its brand on the promise of ‘transparency’, it seems the company is geared more towards happy advertisers rather than happy publishers- a fact that is reflected in site messaging.  More features and focus on publishers can be found at other sites.

Support services: 7/10

Positive:

Professional and personable

Negative:

Nagging questions about their payment policy

Publishers report interCLICK support service is prompt and helpful, often solving issues the first time around without a lot of unnecessary follow-up.  If your questions revolve around payment, the lag time in response seems to grow substanially. These monetary dealings have been a deal breaker for some users.  Otherwise, interCLICK seems to deliver a high degree of satisfaction in day-to-day service.

Payment schedule and payment options: 3/10

Positive:

You do eventually get paid

Negative:

Unexplained serious delays in payment

Advertising as a NET45 company, interCLICK has at times left publisher waiting 60 to 120 days without any explanation or follow-up to repeated queries. Payments have always eventually been made, and interCLICK is large enough (publicly traded) and established enough that users should have confidence that the money exists.  However, this pattern of behavior does not engender confidence.  

eCPM: 8/10

Solid perfomance exceeding other tier two companies.

Overall Rating: 6/10 - Fair

In a side-by-side comparison of companies, the advertising revenue you’d calculate from interCLICK would often win out.  But, if you’d rather have your revenue stream in the time  frame promised, the spotty record of interCLICK may not be worth it.

Resources:

Publisher Terms: http://www.interclick.com/TermsOfUseV2.aspx

Tribal Fusion site

 
Tribal Fusion - http://www.tribalfusion.com/

The Tribal Fusion business model is centered on high volume traffic from high-quality publishers, which also means high standards for choosing their business partners. Listed as CPM-only, the list of publishers Tribal Fusion carries tends to be pretty exclusive at around only top 1000 sites.  Great if you can get in, because the adverting offerings also tend towards premium and brand clients.  Add in great customer service and great filter options and you can build a click-worthy site - even if the return may be less than some other companies.

Ad formats available:

• Skyscraper (120×600) 
• Wide skyscraper (160×600)
• Medium Rectangle (300×250)
• Large Rectangle (336×280)
  
• Standard Banner (468×60)
• Leaderboard (728×90)
• Popunder (720×300)

Interface: 8/10

Positive:

Outstanding content filters

Negative:

Very involved sign-up & approval process

The amount of control afforded publishers in choosing their advertising content is one of the biggest pluses of Tribal Fusion. Most publishers report the site as easy to use and give high marks for the quality of information available about accounts and payment details. However, becoming a Tribal Fusion publisher is not easy process.  Aside from their qualification criteria and glacial slow response time for new member requests, publishers have found the sign-up process itself more involved than perhaps needed.

Support services: 9/10

Positive:

Great service, step-by-step help

Negative:

Long wait period for replies

At an outside window of two days for replies, Tribal Fusion could find ways to speed up its response process. While certainly not the shortest in the industry, it remains in a range that keeps them competitive with other companies. The reviews of that quality customer care are almost universally positive. Members are also fans, which has translated into great word-of-mouth about the company.

Payment schedule and payment options: 7/10

Positive:

Open and transparent cost payment breakdown 

Negative:

Payment rate, check only

For a company that’s doing so many things so well, the fact that the only payment option offered is a mailed check leaves me puzzled.  Perhaps in the future other options may evolve, but I wouldn’t hold my breath. Payment rates may be a little lower than other top tier companies, but balanced against overall publisher satisfaction and cost of doing business seems to be well worth it.

eCPM: 8/10

Not the highest average return but solid for a top tier network.  Works best for high traffic US & UK based sites with a channel target that matches their list that they can point top advertisers toward.

Overall rating: 8/10 – Good 

Tribal Fusion is an exclusive club which has high publisher standards and if you have the Alexa rating and you can get in, its worth the trouble.

Resources:

TF Adsizes: http://www.tribalfusion.com/SmartAdvertisers/adformats.html

Bannerconnect.net

A Netherlands-based company with offices in Europe and North America BannerConnect fulfill a niche as a web-banner adverting leader with the bulk of their services weighted towards flash-based ads at standard sizes. Users report that the company has stringent requirements for the publishers it accepts. For those that qualify, Banner Connect offers the freedom of CPC, CPM and CPA options. 

A division of Techconnect BV, BannerConnect is a European oriented Right Media Exchange network partner who specializes in flash banner campaigns and claim to have 100% worldwide coverage and able to accept all languages.  With CPM, CPA and CPC campaigns represented, we have a strong contender for a Tier-2 network.

Ad formats available:

Standard ad sizes:

• Skyscraper (120×600)
• Wide skyscraper (160×600)
• Medium Rectangle (300×250)
• Standard Banner (468×60)
• Leaderboard (728×90)

Interface: 7/10 

Positive:

Elegant, easy-to-navigate site

Negative:

Functionality for publisher’s updating their ad offerings

BannerConnect’s approach to design feels downright refreshing compared to the clutter of some sites. One page offers all the options you need to track your account with simple tabs. Publishers report the only hiccup comes with accessing and navigating through the process of updating your ads, which can sometimes be trying.

Support services: 7/10

Positive: 

Responsive and accessible in multiple languages.  A online support chat option.

Negative:

Questionable customer service practices at the management level

With language service available in English, German, Spanish, French, Italian and Dutch, BannerConnect delivers customer care with a scope that is truly more global than most. Publishers also reports all requests are followed up on in a professional, timely fashion. Problems only seem to occur when disputes arise. Whether the company or publisher has been a fault in a miscommunication of expectations, the resulting correspondence has decended to less than civil terms.  Use caution when escalating issues.  Being European means a challenge to collect debt from the US.

Payment schedule and payment options: 7/10

Positive:

Competitive rates & Paypal

Negative:

Rate differs signifigantly by country; Net 60 Terms mean a wait to get paid.

BannerConnect promises every click is captured and there are no minimum payments, which rates well with publishers. On the downside, a NET 60 payment schedule means waiting longer than you might with comparable providers. Added to a variable rate for different countries and difficulties some have found in qualifying, publishers in certain markets might find the hassle outweighs the rewards.  BannerConnect offers wire, check and Paypal payment methods.

eCPM: 7/10 

Postive:

Good worldwide coverage means you have a decent chance to earn an above average return on a global traffic footprint  

Negative:  

Still have to have a signifigant balance of traffic in english speaking countries to maintain a high return

Overall rating: 7/10 – Above Average 

BannerConnect has a good mixture of return and payment options with a clean reputation for payment and decent ad mix.  Only issue is they are picky with publisher approval.  As a member of the Right Media Exchange you will also have a deep selection of ads available outside of their own managed advertisers.  BannerConnect is a strong second tier choice for your traffic. 

Resources:

Publisher Handbook: http://www.bannerconnect.net/downloads/p_handbook.zip

Contact: support@bannerconnect.net