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	<title>NewAdvertising</title>
	
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	<description>Community blog of the New Advertising Age</description>
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		<title>Your body of work</title>
		<link>http://feedproxy.google.com/~r/newadvertising/feed/~3/K3JA-CtfoE4/your-body-of-work</link>
		<comments>http://newadvertising.org/your-body-of-work#comments</comments>
		<pubDate>Fri, 03 Feb 2012 19:52:45 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[new advertising]]></category>
		<category><![CDATA[#actionbranding]]></category>
		<category><![CDATA[#actiongraph]]></category>
		<category><![CDATA[#ifwerantheworld]]></category>
		<category><![CDATA[#microactions]]></category>
		<category><![CDATA[Cindy Gallop]]></category>
		<category><![CDATA[digital footprint]]></category>
		<category><![CDATA[Field Notes]]></category>
		<category><![CDATA[Moleskine]]></category>
		<category><![CDATA[resume]]></category>
		<category><![CDATA[Seth Godin]]></category>
		<category><![CDATA[vita]]></category>

		<guid isPermaLink="false">http://newadvertising.org/?p=12135</guid>
		<description><![CDATA[You are what you do (Cindy Gallop).]]></description>
			<content:encoded><![CDATA[<p><font face="Lucida Grande"><img src="http://newadvertising.org/wordpress/wp-content/uploads/2012/02/Body-of-Work.jpg" alt="" title="Body of Work" width="596" height="447" class="alignleft size-full wp-image-12136" /></p>
<div align="center"><em>foto via <a href="http://davesmechanicalpencils.blogspot.com/2008/09/field-notes-notebook-review.html" title="davesmechanicalpencils" target="_blank"><font face="Lucida Grande" color="#666666">davesmechanicalpencils</font></a></em></div>
<p></font>&nbsp;</p>
<h3><font face="Lucida Grande">
<p>Your body of work is a history of field notes made accessible while getting done</p>
<p>Seth Godin just added the following page to his body of work:</p>
<p></font></h3>
<p><font face="Lucida Grande" size="+1">
<p>Are you leaving behind an easily found trail of accomplishment?</p>
<p>
Few people are interested in your resume any more. Plenty are interested in what you&#8217;ve done.</p>
<p>The second thing you&#8217;ll need to do is regularly note what you produce in a log or find some other way to keep track.
</p>
<p>The first thing is more difficult: If the work you do isn&#8217;t worth collating and highlighting, you probably need to be doing better work.</p>
<p>With a honest perception of self, all you need to do is demonstrate your work while you are getting it done. This will do more for your business pursuit than any work of any ad agency can do for you today.</p>
<p>&nbsp;<br />
<img src="http://newadvertising.org/wordpress/wp-content/uploads/2012/02/Field-Notes-options.jpg" alt="" title="Field Notes options" width="596" height="222" class="alignleft size-full wp-image-12150" /><br />
&nbsp;</p>
<p>Now go <a href="http://fieldnotesbrand.com/" title="Field Notes Brand" target="_blank"><font face="Lucida Grande" color="#666666">visit Field Notes Brand</a>. This is how you sell products now: Low-budget, heartbreaking stories.</font></font></p>
<p>&nbsp;</p>
<p>&nbsp;</p>
<h3  class="related_post_title">Related Posts</h3><ul class="related_post"><li>January 9, 2012 -- <a href="http://newadvertising.org/trautmann-and-wulff-better-turn-to-the-better" title="Trautmann and Wulff: Better turn to the better">Trautmann and Wulff: Better turn to the better</a> (0)</li><li>November 4, 2011 -- <a href="http://newadvertising.org/silicon-valley-looking-west-berlin-looking-east" title="Silicon Valley looking west, Berlin looking east">Silicon Valley looking west, Berlin looking east</a> (0)</li><li>September 14, 2011 -- <a href="http://newadvertising.org/mightybell" title="Mightybell">Mightybell</a> (0)</li><li>August 26, 2011 -- <a href="http://newadvertising.org/igod-icook" title="iGod iCook">iGod iCook</a> (0)</li><li>August 26, 2011 -- <a href="http://newadvertising.org/girls-club" title="Girl&#8217;s Club">Girl&#8217;s Club</a> (0)</li></ul><img src="http://feeds.feedburner.com/~r/newadvertising/feed/~4/K3JA-CtfoE4" height="1" width="1"/>]]></content:encoded>
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		<item>
		<title>Support capacity of advertising</title>
		<link>http://feedproxy.google.com/~r/newadvertising/feed/~3/Bny2woeBS0E/support-capacity-of-advertising</link>
		<comments>http://newadvertising.org/support-capacity-of-advertising#comments</comments>
		<pubDate>Tue, 31 Jan 2012 17:38:50 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[new advertising]]></category>
		<category><![CDATA[new business model]]></category>
		<category><![CDATA["Because I'm Worth It"]]></category>
		<category><![CDATA["oriceless"]]></category>
		<category><![CDATA[John Winsor]]></category>
		<category><![CDATA[Kreativität]]></category>
		<category><![CDATA[L’Oréal]]></category>
		<category><![CDATA[Mastercard]]></category>
		<category><![CDATA[McCann]]></category>
		<category><![CDATA[McCann Düsseldorf]]></category>
		<category><![CDATA[Philip Royer]]></category>
		<category><![CDATA[priceless]]></category>
		<category><![CDATA[Reach und Relevance]]></category>
		<category><![CDATA[Support capacity of advertising]]></category>
		<category><![CDATA[V&S]]></category>
		<category><![CDATA[Victors & Spoils]]></category>

		<guid isPermaLink="false">http://newadvertising.org/?p=12105</guid>
		<description><![CDATA[Reach and relevance.]]></description>
			<content:encoded><![CDATA[<p><div style="width:28%; float: left; padding-right: 0%; display: inline;" class="post_column_1"><p><br />
&nbsp;<br /><img src="http://neuewerbung.org/wordpress/wp-content/uploads/2012/01/Check-Soft-Bralet-left.jpg" alt="" title="Check Soft Bralet left" width="180" height="552" class="alignleft size-full wp-image-21634" /><br />
</div><br />
<div style="width:44%; float: left; padding-right: 0%; display: inline;" class="post_column_1"><p></p>
<div align="center">
<h3><font face="Lucida Grande">Support capacity of advertising</font></h3>
<p><font face="Lucida Grande" size="+1">
<p>A new CEO. A new COO. The team is being replaced. Another department is founded. Business as usual at the network agencies.</p>
<p>Brands are burning their money and wasting their time at agencies with an organizational structure resembling their own.</p>
<p>Exception of the rule?<br /> <a href="https://www.victorsandspoils.com/" title="V&#038;S" target="_blank"><font face="Lucida Grande" color="#666666">Victors &#038; Spoils</font></a>.</p>
<p>V&#038;S has systemized a steady stream of creativity and is organized with a difference, the merry-go-round nature of large agency structures with ever occurring restructuring, was eliminated in the process of building a new business model.</p>
<p>Support capacity must prove itself in reach and relevance.</p>
<p>In reach and relevance <a href="http://adage.com/article/special-report-80-years-of-ideas/mccann-s-industry-influence-priceless/142996/" title="Value Of McCann's Industry Influence? Priceless" target="_blank"><font face="Lucida Grande" color="#666666">McCann</font></a> has provided priceless brand value in the history of advertising with truth well told i.e. <a href="http://www.mccannworldgroup.com/our-work/mastercard/" title="McCann Worldgroup" target="_blank"><font face="Lucida Grande" color="#666666">&#8220;priceless&#8221;</font></a> for Mastercard or <a href="http://online.wsj.com/article/SB10001424052970204323904577037720293895982.html" title="L'Oréal Slogan Must Prove Worth Anew" target="_blank"><font face="Lucida Grande" color="#666666"> &#8220;Because I&#8217;m Worth It&#8221;</font></a>. for L&#8217;Oréal.</p>
<p>Oh Là Là</p>
<p>Philip Royer. Faites vos jeux!</p>
<p></font></div>
<p></div><br />
<div style="width:28%; float: left; padding-right: 0%; display: inline;" class="post_column_1"><p><img src="http://neuewerbung.org/wordpress/wp-content/uploads/2012/01/Check-Soft-Bralet-right.jpg" alt="" title="Check Soft Bralet right" width="179" height="557" class="alignnone size-full wp-image-21635" /><br />
</div><div style="clear: both;"></div><br />
<img src="http://neuewerbung.org/wordpress/wp-content/uploads/2012/01/topshop-Check-Soft-Bralet_back.jpg" alt="" title="topshop Check Soft Bralet_back" width="596" height="283" class="aligncenter size-full wp-image-21677" /></p>
<p>&nbsp;</p>
<p><a href="http://www.topshop.com/webapp/wcs/stores/servlet/ProductDisplay?beginIndex=0&amp;viewAllFlag=&amp;catalogId=33057&amp;storeId=12556&amp;productId=4550642&amp;langId=-1&amp;categoryId=&amp;parent_category_rn=&amp;intcmpid=W_SUPERCAT_NEW_IN_UK_WK22_SELLING_QUICK"><img src="http://newadvertising.org/wordpress/wp-content/uploads/2012/01/Check-Soft-Bralet.jpg" alt="" title="Check Soft Bralet" width="143" height="159" class="alignleft size-full wp-image-12116" /></a>
<p>Image Source:</p>
<p>Check Soft Bralet</p>
<p>available at</p>
<p>Topshop</p>
<p>for 24 pounds.</p>
<p>&nbsp;</p>
<p>&nbsp;</p>
<h3  class="related_post_title">Related Posts</h3><ul class="related_post"><li>October 2, 2011 -- <a href="http://newadvertising.org/mccann-pinball-whizzard" title="McCann Pinball Whizzard">McCann Pinball Whizzard</a> (0)</li><li>July 31, 2011 -- <a href="http://newadvertising.org/a-bit-of-blogosphere" title="A bit of blogosphere">A bit of blogosphere</a> (0)</li><li>February 10, 2011 -- <a href="http://newadvertising.org/discretionary-search-for-mccann-germany-ceo" title="Discretionary search for McCann Germany CEO">Discretionary search for McCann Germany CEO</a> (0)</li><li>September 23, 2010 -- <a href="http://newadvertising.org/call-for-transformation" title="Call for transformation">Call for transformation</a> (0)</li><li>May 20, 2010 -- <a href="http://newadvertising.org/old-short-list-of-ad-agencies-suceeding-with-new-business-model" title="Old short list of ad agencies succeeding with new business model">Old short list of ad agencies succeeding with new business model</a> (0)</li></ul><img src="http://feeds.feedburner.com/~r/newadvertising/feed/~4/Bny2woeBS0E" height="1" width="1"/>]]></content:encoded>
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		<item>
		<title>Have reality kick in</title>
		<link>http://feedproxy.google.com/~r/newadvertising/feed/~3/uhhSeuPHGZI/have-reality-kick-in</link>
		<comments>http://newadvertising.org/have-reality-kick-in#comments</comments>
		<pubDate>Sat, 28 Jan 2012 23:54:19 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[new advertising]]></category>
		<category><![CDATA[Announcements]]></category>
		<category><![CDATA[Assertions]]></category>
		<category><![CDATA[Derek Sivers]]></category>
		<category><![CDATA[handguns]]></category>
		<category><![CDATA[hipster]]></category>
		<category><![CDATA[Jaguar]]></category>
		<category><![CDATA[Little Miss Sunshine]]></category>
		<category><![CDATA[McCann Erickson]]></category>
		<category><![CDATA[topshop]]></category>
		<category><![CDATA[transparency]]></category>
		<category><![CDATA[truth well told]]></category>

		<guid isPermaLink="false">http://newadvertising.org/?p=12057</guid>
		<description><![CDATA[3 widely exercised ill practices.]]></description>
			<content:encoded><![CDATA[<p><font face="Lucida Grande" size="+1">
<p>Let&#8217;s pretend for a moment, the digital revolution has never occurred, which may well be the case after all. How have we progressed since the desktop revolution? What are learnings we can rely on?</p>
<p>There seems to be an infinite number of combinations of syntheses that will have everything happen to most everyones fullest satisfaction.</p>
<p>In marketing it is equally important what your brand experience entails as are the things your brand does not stand for.</p>
<p>Take a key visual for your campaign, for most its but a picture for others it reveals your brand&#8217;s DNA including relevant codes that are embedded.
<p>With infinite opportunities and possibilities, here are three things to avoid.</font>&nbsp;<br />
<font face="Lucida Grande"><div id="attachment_12058" class="wp-caption alignleft" style="width: 606px"><img src="http://newadvertising.org/wordpress/wp-content/uploads/2012/01/Yellow.jpg" alt="" title="Yellow" width="596" height="334" class="size-full wp-image-12058" /><p class="wp-caption-text"><em>Little Miss Sunshine has long grown up</em></p></div></font>&nbsp;</p>
<h3><font face="Lucida Grande">Assertions</font></h3>
<p><font face="Lucida Grande" size="+1">
<p>Remember the first time you were confronted with the Google search screen or when you first signed up with Facebook?</p>
<p>Not a word of explanation, right?
<p>Neither company wished to distract you from your task.</p>
<p>Neither company wanted to invoke doubt in the task the user had chosen on her own behalf and came to this screen for.</p>
<p></font><br />
&nbsp;<br />
<font face="Lucida Grande"><div id="attachment_12059" class="wp-caption alignleft" style="width: 606px"><img src="http://newadvertising.org/wordpress/wp-content/uploads/2012/01/Hipster.jpg" alt="" title="Hipster" width="596" height="334" class="size-full wp-image-12059" /><p class="wp-caption-text"><em>Consider head banging to hipster music</em></p></div></font>&nbsp;</p>
<h3><font face="Lucida Grande">Announcements</font></h3>
<p><font face="Lucida Grande" size="+1">
<p>Was it Derek Sivers who made us aware, that talking about your intended project, makes you more likely fail at executing what you had in mind? It is unnecessary, albeit counterproductive and dumb to announce your plans before their completion has become effective in public.</p>
<p> Advertising is a big promise with a big difference, the promise better be immediately fulfilled, easy accessible and within reach at the time the promise is made.</p>
<p></font><br />
&nbsp;<br />
<font face="Lucida Grande"><div id="attachment_12060" class="wp-caption alignleft" style="width: 606px"><img src="http://newadvertising.org/wordpress/wp-content/uploads/2012/01/7Jaguar_E-Type_1961_Jaguar_Heritage_0.jpg" alt="" title="7Jaguar_E-Type_1961_Jaguar_Heritage_0" width="596" height="334" class="size-full wp-image-12060" /><p class="wp-caption-text"><em>For cult of done members only</em></p></div></font>&nbsp;</p>
<h3><font face="Lucida Grande">Transparency</font></h3>
<p><font face="Lucida Grande" size="+1">
<p>Being clear about what you want from your customers, how customers benefit from your brand and what the source of your income is, may have parts in common with transparency. A more beneficial rule of thumb is not to let the truth get in the way of success.</p>
<p>With truth well told, McCann Erickson claims a more tangible brand option. (<em>Alas, they stopped working with their claim now that it is approaching universal relevance</em>)</p>
<p>I see that transparency has become an important factor for maintaining democracy, I doubt however that anything like 100% transparency exist. There are very successful company&#8217;s out there that make for an impression of conducting transparency. At most they are 70% transparent, hence transparency does not exists.</p>
<p>If we had transparency we wouldn&#8217;t need handguns to defend our freedom against the government, now would we?</p>
<p></font></p>
<p>&nbsp;</p>
<p><font face="Lucida Grande">Fotos via <a href="http://www.topshop.com/webapp/wcs/stores/servlet/CatalogNavigationSearchResultCmd?catalogId=33057&#038;storeId=12556&#038;langId=-1&#038;viewAllFlag=false&#038;sort_field=Relevance&#038;categoryId=208496&#038;beginIndex=1&#038;pageSize=20&#038;interstitial=true&#038;intcmpid=W_HERO_HP_UK_WK22_SS12_LOOKBOOK_VIDEO" title="Topshop Video" target="_blank"><font face="Lucida Grande" color="#666666">1) TopShop</font></a> <a href="http://blog.interview.de/#2673685/Buch-der-Woche-Hipster" title="Book of the week: Hipster" target="_blank"><font face="Lucida Grande" color="#666666">2) Interview</font></a> <a href="http://www.fastcodesign.com/1665734/12-of-britains-greatest-design-achievements-from-the-past-60-years" title="12 Of Britain’s Greatest Design Achievements From The Past 60 Years" target="_blank"><font face="Lucida Grande" color="#666666">3) FastCompany CoDesign</font></a></font></p>
<p>&nbsp;</p>
<p>&nbsp;</p>
<h3  class="related_post_title">Related Posts</h3><ul class="related_post"><li>April 5, 2011 -- <a href="http://newadvertising.org/buying-power-the-sex-i-was-sold-on" title="Buying power &#038; the sex I was sold on">Buying power &#038; the sex I was sold on</a> (0)</li><li>September 23, 2011 -- <a href="http://newadvertising.org/marketing-immediacy" title="marketing immediacy">marketing immediacy</a> (0)</li><li>September 3, 2011 -- <a href="http://newadvertising.org/first-twitter-tvc" title="First twitter tvc">First twitter tvc</a> (0)</li><li>May 10, 2011 -- <a href="http://newadvertising.org/sasha-grey" title="Sasha Grey">Sasha Grey</a> (0)</li><li>May 3, 2011 -- <a href="http://newadvertising.org/lame-luxury" title="Lame Luxury">Lame Luxury</a> (0)</li></ul><img src="http://feeds.feedburner.com/~r/newadvertising/feed/~4/uhhSeuPHGZI" height="1" width="1"/>]]></content:encoded>
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		<item>
		<title>Once</title>
		<link>http://feedproxy.google.com/~r/newadvertising/feed/~3/kOX8IRfyZ7o/once</link>
		<comments>http://newadvertising.org/once#comments</comments>
		<pubDate>Fri, 27 Jan 2012 02:16:08 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[awe]]></category>
		<category><![CDATA[hipster music]]></category>
		<category><![CDATA[bernard b. jacobs theatre]]></category>
		<category><![CDATA[broadway musical]]></category>
		<category><![CDATA[Glen Hansard]]></category>
		<category><![CDATA[Marketa Irglova]]></category>
		<category><![CDATA[once]]></category>
		<category><![CDATA[swell seasons]]></category>

		<guid isPermaLink="false">http://newadvertising.org/?p=12023</guid>
		<description><![CDATA[A new musical with music by the Swell Seasons.]]></description>
			<content:encoded><![CDATA[<p><font face="Lucida Grande"><div id="attachment_12024" class="wp-caption alignleft" style="width: 606px"><img src="http://newadvertising.org/wordpress/wp-content/uploads/2012/01/Once.jpg" alt="" title="Once" width="596" height="345" class="size-full wp-image-12024" /><p class="wp-caption-text"><em>Marketa Irglova and Glen Hansard bring some fine hipster music to Broadway</em></p></div><br />
<a href="http://newadvertising.org/wordpress/wp-content/uploads/2012/01/Once-stage-build.jpg"><img src="http://newadvertising.org/wordpress/wp-content/uploads/2012/01/Once-stage-build-300x224.jpg" alt="" title="Once stage build" width="290" height="214" class="alignleft size-medium wp-image-12031" /></a><a href="http://newadvertising.org/wordpress/wp-content/uploads/2012/01/Once-stage.jpg"><img src="http://newadvertising.org/wordpress/wp-content/uploads/2012/01/Once-stage-300x224.jpg" alt="" title="Once stage" width="290" height="214" class="alignleft size-medium wp-image-12028" /></a>
<div align="center"><em>stage pictures by<a href="https://twitter.com/#!/NYTW79" title="New York Theatre Workshop" target="_blank"><font face="Lucida Grande" color="#666666"> @NYTW79</font></a> via twitpic</em></div>
<p></font>&nbsp;</p>
<h3><font face="Lucida Grande">
<p>Once</p>
<p>A new musical</p>
<p>with songs by the Swell Seasons</font></h3>
<p><font face="Lucida Grande" size="+1">
<p><a href="http://oncemusical.com/" title="once - a new musical" target="_blank"><font face="Lucida Grande" color="#666666">Read the full story <u>here</u></font></a>. <a href="http://www.theswellseason.com/avplayer/index.html" title="The Swell Seasons" target="_blank"><font face="Lucida Grande" color="#666666">Learn more about the Swell Seasons <u>here</u></font></a> <a href="http://www.theswellseason.com/avplayer/index.html" title="player" target="_blank"><font face="Lucida Grande" color="#666666">and have a listen <u>here</u>.</font></a></p>
<p><a href="https://twitter.com/#!/OnceMusical" title="Twitter" target="_blank"><font face="Lucida Grande" color="#666666">@OnceMusical</font></a></p>
<p><a href="http://www.telecharge.com/behindTheCurtain.aspx" title="telecharge" target="_blank"><font face="Lucida Grande" color="#666666">Get tickets</font></a></p>
<p></font><br />
<iframe width="596" height="303" src="http://www.youtube.com/embed/kTC9rwnoB4I?rel=0" frameborder="0" allowfullscreen></iframe></p>
<p>&nbsp;</p>
<p>&nbsp;</p>
<h3  class="related_post_title">Related Posts</h3><ul class="related_post"><li>No Related Post</li></ul><img src="http://feeds.feedburner.com/~r/newadvertising/feed/~4/kOX8IRfyZ7o" height="1" width="1"/>]]></content:encoded>
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		<item>
		<title>Grand Central</title>
		<link>http://feedproxy.google.com/~r/newadvertising/feed/~3/Yh7B81ctGis/grand-central</link>
		<comments>http://newadvertising.org/grand-central#comments</comments>
		<pubDate>Wed, 25 Jan 2012 18:35:42 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[best practice]]></category>
		<category><![CDATA[design]]></category>
		<category><![CDATA[new advertising]]></category>
		<category><![CDATA[Apple store]]></category>
		<category><![CDATA[Grand Central Station]]></category>
		<category><![CDATA[interior design]]></category>
		<category><![CDATA[store design]]></category>

		<guid isPermaLink="false">http://newadvertising.org/?p=12004</guid>
		<description><![CDATA[Apple Store Grand Central Station Design.]]></description>
			<content:encoded><![CDATA[<p><font face="Lucida Grande"><div id="attachment_21403" class="wp-caption alignleft" style="width: 606px"><img src="http://neuewerbung.org/wordpress/wp-content/uploads/2012/01/grandcentral_gallery_image2.jpg" alt="" title="grandcentral_Apple Store Grand Central, New Yorkgallery_image2" width="596" height="373" class="size-full wp-image-21403" /><p class="wp-caption-text"><em>Apple Store Grand Central Station, New York</em> </p></div><div id="attachment_21410" class="wp-caption alignleft" style="width: 606px"><img src="http://neuewerbung.org/wordpress/wp-content/uploads/2012/01/grandcentral_gallery_image3.jpg" alt="" title="grandcentral_gallery_image3" width="596" height="373" class="size-full wp-image-21410" /><p class="wp-caption-text"><em>central balcony</em></p></div><div id="attachment_21404" class="wp-caption alignleft" style="width: 606px"><img src="http://neuewerbung.org/wordpress/wp-content/uploads/2012/01/grandcentral_gallery_image6.jpg" alt="" title="grandcentral_gallery_image6" width="596" height="373" class="size-full wp-image-21404" /><p class="wp-caption-text"><em>salesroom</em></p></div><div id="attachment_21405" class="wp-caption alignleft" style="width: 606px"><img src="http://neuewerbung.org/wordpress/wp-content/uploads/2012/01/grandcentral_gallery_image7.jpg" alt="" title="grandcentral_gallery_image7" width="596" height="373" class="size-full wp-image-21405" /><p class="wp-caption-text"><em>Genius Bar</em></p></div>
<p>&nbsp;</p>
<p><div id="attachment_21406" class="wp-caption aligncenter" style="width: 300px"><img src="http://neuewerbung.org/wordpress/wp-content/uploads/2012/01/Grand-Central-terminal.jpg" alt="" title="Grand Central terminal" width="290" height="180" class="size-full wp-image-21406" /><p class="wp-caption-text"><em>Enjoy your insights.</em></p></div></font></p>
<h3  class="related_post_title">Related Posts</h3><ul class="related_post"><li>January 13, 2012 -- <a href="http://newadvertising.org/asian-anger-with-apple-and-mine" title="Asian anger with Apple and mine">Asian anger with Apple and mine</a> (0)</li><li>November 14, 2011 -- <a href="http://newadvertising.org/pictures-under-glass" title="Pictures under glass">Pictures under glass</a> (0)</li><li>November 6, 2011 -- <a href="http://newadvertising.org/eames-the-architect-and-the-painter" title="Eames: the architect and the painter">Eames: the architect and the painter</a> (1)</li><li>October 25, 2011 -- <a href="http://newadvertising.org/sexy-ipad-stylus" title="Sexy iPad stylus">Sexy iPad stylus</a> (0)</li><li>October 21, 2011 -- <a href="http://newadvertising.org/its-the-little-things-that-count" title="It&#8217;s the little things that count">It&#8217;s the little things that count</a> (0)</li></ul><img src="http://feeds.feedburner.com/~r/newadvertising/feed/~4/Yh7B81ctGis" height="1" width="1"/>]]></content:encoded>
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		<title>Remember the under construction sign?</title>
		<link>http://feedproxy.google.com/~r/newadvertising/feed/~3/hBMndF8U5Cc/remember-the-under-construction-sign</link>
		<comments>http://newadvertising.org/remember-the-under-construction-sign#comments</comments>
		<pubDate>Wed, 25 Jan 2012 13:49:04 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[design]]></category>
		<category><![CDATA[new advertising]]></category>
		<category><![CDATA[ux]]></category>
		<category><![CDATA[blogging software]]></category>
		<category><![CDATA[content management]]></category>
		<category><![CDATA[content managements systems]]></category>
		<category><![CDATA[dynamic website]]></category>
		<category><![CDATA[Under Construction]]></category>

		<guid isPermaLink="false">http://newadvertising.org/?p=11978</guid>
		<description><![CDATA[Build your website based on blogging software.]]></description>
			<content:encoded><![CDATA[<p>&nbsp;</p>
<p><font face="Lucida Grande"><br />
<img src="http://newadvertising.org/wordpress/wp-content/uploads/2012/01/construction_barrier.png" alt="" title="construction_barrier" width="128" height="128" class="aligncenter size-full wp-image-11979" /><br />
</font></p>
<p>&nbsp;</p>
<div align="center">
<h3><font face="Lucida Grande">Under Construction</font></h3>
</div>
<p><font face="Lucida Grande" size="+1">
<p>Remember the under construction sign occasionally pop up on websites back in the early days of the web?</p>
<p>Today it would send only one signal, the site owner has no idea on how communications works.</p>
</p>
<p>Sites had to put up the under construction sign, whenever a change was made to the format of the site or when anything was added to the content.</p>
<p>Useless, horrendously expensive, complex and complicated content management systems were introduced and companies who could afford them believed to have been sold on a dynamic website.</p>
<p>IT companies made a fortune selling Custom CMS.</p>
<p>Ad agencies and digital agencies made are fortune on selling dynamic websites.</p>
<p>Customer be warned you are still being sold on the same old lie.</p>
<p>Then social media demonstrated what dynamism really means.</p>
<p></font></p>
<p>&nbsp;</p>
<p><a href="http://newadvertising.org/wordpress/wp-content/uploads/2012/01/elvis_animation.gif"><img src="http://newadvertising.org/wordpress/wp-content/uploads/2012/01/elvis_animation.gif" alt="" title="elvis_animation" width="125" height="162" class="aligncenter size-full wp-image-11984" /></a></p>
<p>&nbsp;</p>
<div align="center">
<h3><font face="Lucida Grande">Sold on dynamic</font></h3>
</div>
<p><font face="Lucida Grande" size="+1">
<p>With the event of blogs (basically an off the shelf content management system with plugins bringing connectivity to the CMSystem), communications were democratized and made available at no or little cost to the rest of us.
<p>Today the dirty truth is, websites in contrast to blogs, have no default way of communicating with one another or social media sites. The pings send out by blogs are not being picked up by websites and no consequent action can be taken.</p>
<p>The solution is unspectacular.</p>
<p>Build your website based on blogging software.</p>
<p></font></p>
<p>&nbsp;</p>
<p>&nbsp;</p>
<h3  class="related_post_title">Related Posts</h3><ul class="related_post"><li>December 23, 2011 -- <a href="http://newadvertising.org/most-everything-is-easier-done-than-said" title="Most everything is easier done than said">Most everything is easier done than said</a> (0)</li><li>July 27, 2011 -- <a href="http://newadvertising.org/november-is-coming" title="November is coming">November is coming</a> (0)</li></ul><img src="http://feeds.feedburner.com/~r/newadvertising/feed/~4/hBMndF8U5Cc" height="1" width="1"/>]]></content:encoded>
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		<item>
		<title>How she got away with murder</title>
		<link>http://feedproxy.google.com/~r/newadvertising/feed/~3/gA73QLVniDo/how-she-got-away-with-murder</link>
		<comments>http://newadvertising.org/how-she-got-away-with-murder#comments</comments>
		<pubDate>Mon, 23 Jan 2012 20:21:04 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[design]]></category>
		<category><![CDATA[new advertising]]></category>
		<category><![CDATA[ux]]></category>
		<category><![CDATA[Atlantic Press]]></category>
		<category><![CDATA[DC Comics]]></category>
		<category><![CDATA[DC superheroes]]></category>
		<category><![CDATA[Elizabeth Blue]]></category>
		<category><![CDATA[Elizabethan Days]]></category>
		<category><![CDATA[illustrator]]></category>
		<category><![CDATA[Integrated Marketing]]></category>
		<category><![CDATA[Joanna Newsom]]></category>
		<category><![CDATA[Lady Day]]></category>
		<category><![CDATA[Patsy Cline]]></category>
		<category><![CDATA[tumblr]]></category>

		<guid isPermaLink="false">http://newadvertising.org/?p=11854</guid>
		<description><![CDATA[75 years of Story Telling meets New Gen Comic Artist.]]></description>
			<content:encoded><![CDATA[<p><font face="Lucida Grande"><img src="http://newadvertising.org/wordpress/wp-content/uploads/2012/01/dc-comics.jpg" alt="" title="dc comics" width="596" height="386" class="alignleft size-full wp-image-11855" /></p>
<div align="center"><em><a href="http://www.kineda.com/dc-comics-reveals-new-logo/" title="DC Comics Reveals New Logo" target="_blank"><font face="Lucida Grande" color="#666666">DC Comics reveals new logo, <u>further details</u> on kineda.com</font></a></em></div>
<p></font><br />
&nbsp;</p>
<h3><font face="Lucida Grande">75 years of Story Telling meets New Gen Comic Artist</h3>
<p><font face="Lucida Grande" size="+1">
<p>DC Comics reveals new peeling back logo, new gen comic artist, Elizabeth Blue has revamped her web presence while back in England, her first comic book goes to press by Atlantic Press.</p>
</p>
<p>When you think about DC superheroes such as Batman, Superman, Superwoman, Green Lantern, there&#8217;s a secret identity. The new DC logo reflects a common denominating nature of DC characters as individuals and dual identities (<a href="http://www.comicsalliance.com/2012/01/19/new-dc-logo-images-interactive/" title="New Interactive DC Comics Logos to be Deployed in March  Read More: http://www.comicsalliance.com/2012/01/19/new-dc-logo-images-interactive/#ixzz1kISC7s1y" target="_blank"><font face="Lucida Grande" color="#666666">read on <u>here</u>.</font></a>).</p>
<p>&Uuml;bermensch heroes yes, but with a difference. While conventional comics picture a fully developed hero with superpowers in place, the reader gets thrown right into pow wow action, new gen comic artists must start from scratch and have the story begin before superpowers have fully developed.</p>
<p>Both, their own and the superpowers of their heroes.</p>
<p>Leaving behind the anti hero of the 90s, heroes are the girl next door or the one successful Fables&#8217; heroine, Frau Totenkinder (<em>German for dead children</em>) at around age 70.</p>
<p></font><br />
&nbsp;</p>
<h3><font face="Lucida Grande">New gen comic heroes are heroins</h3>
<p><font face="Lucida Grande"><br />
<div style="width:32%; float: left; padding-right: 1%; display: inline;" class="post_column_1"><p><br />
&nbsp;<br /><a href="http://newadvertising.org/wordpress/wp-content/uploads/2012/01/Patsy-Cline.jpg"><img src="http://newadvertising.org/wordpress/wp-content/uploads/2012/01/Patsy-Cline-150x150.jpg" alt="" title="Patsy Cline" width="150" height="150" class="aligncenter size-thumbnail wp-image-11936" /></a></p>
<div align="center"><em>Patsy Cline</em></div>
<p></div><br />
<div style="width:32%; float: left; padding-right: 1%; display: inline;" class="post_column_1"><p><br />
<a href="http://newadvertising.org/wordpress/wp-content/uploads/2012/01/Joanna-Newsom.jpg"><img src="http://newadvertising.org/wordpress/wp-content/uploads/2012/01/Joanna-Newsom-150x150.jpg" alt="" title="Joanna Newsom" width="150" height="150" class="aligncenter size-thumbnail wp-image-11937" /></a></p>
<div align="center"><em>Joanna Newsom</em></div>
<p></div><br />
<a href="http://newadvertising.org/wordpress/wp-content/uploads/2012/01/Lady-Day.jpg"><img src="http://newadvertising.org/wordpress/wp-content/uploads/2012/01/Lady-Day-150x150.jpg" alt="" title="Lady Day" width="150" height="150" class="aligncenter size-thumbnail wp-image-11938" /></a></p>
<div align="center"><em>Lady Day</em></div>
<p><div style="clear: both;"></div><br />
<font face="Lucida Grande"><br />
<div style="width:47%; float: left; padding-right: 3%; display: inline;" class="post_column_1"><p><br />
<img src="http://newadvertising.org/wordpress/wp-content/uploads/2012/01/Elizabeth-portfolio.jpg" alt="" title="Elizabeth portfolio" width="290" height="234" class="alignnone size-full wp-image-11864" /><br />
<em><a href="http://web.mac.com/elizabethsargent/elizabethblueillustrations/welcome.html" title="Elizabeth Blue Illustrator and Comic Artist" target="_blank"><font face="Lucida Grande" color="#666666">Elizabeth Blue Credentials</font></a></em></p>
<p>&nbsp;</p>
<p>&nbsp;</p>
<p>&nbsp;</p>
<p></div><br />
<img src="http://newadvertising.org/wordpress/wp-content/uploads/2012/01/tumblr.jpg" alt="" title="tumblr" width="290" height="309" class="aligncenter size-full wp-image-11866" /><br />
<em><a href="http://elizabethandays.tumblr.com/" title="Elizabethan Days" target="_blank"><font face="Lucida Grande" color="#666666">Elizabethan Days on tumblr</font></a></em><br />
<div style="clear: both;"></div><br />
<div id="attachment_11916" class="wp-caption aligncenter" style="width: 606px"><img src="http://newadvertising.org/wordpress/wp-content/uploads/2012/01/Riverview-Farm.jpg" alt="" title="Riverview Farm" width="596" height="237" class="size-full wp-image-11916" /><p class="wp-caption-text"><em>Normal is the new spectacular</em></p></div><br />
&nbsp;</p>
<h3><font face="Lucida Grande">Design offers a path to integrated marketing</h3>
<p><font face="Lucida Grande" size="+1">
<p>A path best traveled one step at a time.</p>
<p>A beautiful and most meaningful advantage for brand building and introducing a business to the market in our post-digital time, is taking confidence and comfort in interactivity. A purely psychological effort of not taking yourself too serious and superb accomplishment.
<p>It separates the procrastinators from the believers.</p>
<p>No need to plan the outcome in advance. Get done with your first step already, rather than falling prey to the old word insanity as marketing planning suggested, since you can&#8217;t foresee the action or responses of your most important prospects, those you aim to turn into happy customers.</p>
<p>It matters most to get started and it does not matter what your initiative will be.
<p>Thus development is a friend and happens over time.</p>
<p>Do become a member of <a href="http://www.brepettis.com/blog/2009/3/3/the-cult-of-done-manifesto.html" title="The Cult of Done Manifesto" target="_blank"><font face="Lucida Grande" color="#666666">the cult of done</font></a> now.</p>
<p>Visit</p>
<p><a href="http://elizabethandays.tumblr.com/" title="Elizabethan Days" target="_blank"><font face="Lucida Grande" color="#666666">Elizabethan Days</font></a></font><br />
<div style="width:47%; float: left; padding-right: 3%; display: inline;" class="post_column_1"><p><br />
<img alt="" src="http://static.tumblr.com/hpppha3/vTgly20o4/stampiconsm.gif" class="alignnone" width="200" height="126" /><br />
<em><a href="http://elizabethbluecomics.tumblr.com/" title="Elizabeth Blue Comics Online" target="_blank"><font face="Lucida Grande" color="#666666">Extensions to your brand focus on a particular product and its promotion.</font></a></em><br />
</div></p>
<p>&nbsp;</p>
<p>&nbsp;</p>
<p><img src="http://newadvertising.org/wordpress/wp-content/uploads/2012/01/Profile-Liz.jpg" alt="" title="Profile Liz" width="62" height="74" class="aligncenter size-full wp-image-11877" /><br />
<em>Facebook profile picture or thumbnail of an oil painting of a royal family member?</em><br />
<div style="clear: both;"></div></font></p>
<p>&nbsp;</p>
<p>&nbsp;</p>
<h3  class="related_post_title">Related Posts</h3><ul class="related_post"><li>September 8, 2011 -- <a href="http://newadvertising.org/micanopy-murders" title="Micanopy Murders">Micanopy Murders</a> (0)</li><li>August 14, 2011 -- <a href="http://newadvertising.org/the-death-of-daniel-cotton" title="The Death of Daniel Cotton">The Death of Daniel Cotton</a> (0)</li><li>August 14, 2011 -- <a href="http://newadvertising.org/a-postcard-from-micanopy-usa" title="A postcard from Micanopy, USA">A postcard from Micanopy, USA</a> (0)</li><li>September 4, 2010 -- <a href="http://newadvertising.org/the-farmers-wife" title="The farmers wife">The farmers wife</a> (0)</li><li>January 4, 2012 -- <a href="http://newadvertising.org/food-blog-finalist" title="Food blog finalist">Food blog finalist</a> (0)</li></ul><img src="http://feeds.feedburner.com/~r/newadvertising/feed/~4/gA73QLVniDo" height="1" width="1"/>]]></content:encoded>
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		<item>
		<title>Best of</title>
		<link>http://feedproxy.google.com/~r/newadvertising/feed/~3/2tI5ft78FRQ/best-of</link>
		<comments>http://newadvertising.org/best-of#comments</comments>
		<pubDate>Sun, 22 Jan 2012 00:06:58 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[design]]></category>
		<category><![CDATA[best of]]></category>
		<category><![CDATA[CES]]></category>
		<category><![CDATA[Charles Arthur]]></category>
		<category><![CDATA[EVP/Managing Director of Innovation at McCann Erickson]]></category>
		<category><![CDATA[Head of BBH Labs NYC]]></category>
		<category><![CDATA[integrated design]]></category>
		<category><![CDATA[Neil Perkins]]></category>
		<category><![CDATA[Saneel Radia]]></category>
		<category><![CDATA[Tim Harris]]></category>

		<guid isPermaLink="false">http://newadvertising.org/?p=11820</guid>
		<description><![CDATA[Not more better is what we are asking.]]></description>
			<content:encoded><![CDATA[<p><font face="Lucida Grande"><div id="attachment_11821" class="wp-caption alignleft" style="width: 606px"><img src="http://newadvertising.org/wordpress/wp-content/uploads/2012/01/CES.jpg" alt="" title="CES" width="596" height="407" class="size-full wp-image-11821" /><p class="wp-caption-text">www.CESweb.org</p></div></font>&nbsp;</p>
<h3><font face="Lucida Grande">Nothing so exciting between the years</h3>
<p><font face="Lucida Grande" size="+1">
<p>Neil Perkin pointed at two fine summaries of CES, and both are worth the read of course.</p>
<p><a href="http://www.guardian.co.uk/technology/2012/jan/15/ces-2012-learned-gadgets-future" title="10 Things We Learned About The Gadgets Of The Future " target="_blank"><font face="Lucida Grande" color="#666666">10 Things We Learned About The Gadgets Of The Future</font></a> by Charles Arthur.</p>
<p><a href="http://bbh-labs.com/ces-2012-why-marketers-should-be-relieved" title="CES 2012: Why marketers should be relieved" target="_blank"><font face="Lucida Grande" color="#666666">CES 2012: Why marketers should be relieved.</font></a> The authors are Saneel Radia, Head of BBH Labs NYC &#038; Tim Harris, EVP/Managing Director of Innovation at McCann Erickson.</p>
<p>There is a notion that nothing much happened. A bit of fresh thinking in tv sets with screens getting thinner and displays even larger, which reminds me of the development in the auto industry. No development that is.</p>
<p>Selling more rather than developing better replaced strategy with tactics in the old world.</p>
<p>What I am looking forward to is integrated design, where the inner makings and the shape of things make for something I really would want to have.</p>
<p>&nbsp;</p>
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<h3  class="related_post_title">Related Posts</h3><ul class="related_post"><li>October 17, 2011 -- <a href="http://newadvertising.org/steve-jobs-on-marketing" title="Steve Jobs on marketing">Steve Jobs on marketing</a> (0)</li><li>August 26, 2011 -- <a href="http://newadvertising.org/igod-icook" title="iGod iCook">iGod iCook</a> (0)</li><li>April 17, 2011 -- <a href="http://newadvertising.org/leaning-on-londons-lean-agency-talks" title="Leaning on London&#8217;s lean agency talks">Leaning on London&#8217;s lean agency talks</a> (0)</li><li>March 7, 2011 -- <a href="http://newadvertising.org/innovation-collaboration" title="Innovation &#038; Collaboration">Innovation &#038; Collaboration</a> (0)</li><li>January 18, 2011 -- <a href="http://newadvertising.org/andjelic-upstart" title="Andjelic Upstart">Andjelic Upstart</a> (0)</li></ul><img src="http://feeds.feedburner.com/~r/newadvertising/feed/~4/2tI5ft78FRQ" height="1" width="1"/>]]></content:encoded>
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		<title>Internet Spring</title>
		<link>http://feedproxy.google.com/~r/newadvertising/feed/~3/8LffFP98Aac/internet-spring</link>
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		<pubDate>Thu, 19 Jan 2012 19:37:35 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[new advertising]]></category>
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		<category><![CDATA[Harold Feld]]></category>
		<category><![CDATA[Internet Spring]]></category>
		<category><![CDATA[Jaron Lanier]]></category>
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		<category><![CDATA[pipa]]></category>
		<category><![CDATA[sopa]]></category>
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		<category><![CDATA[Tim Berner Lee]]></category>

		<guid isPermaLink="false">http://newadvertising.org/?p=11781</guid>
		<description><![CDATA[SOPASTRIKE The Day After]]></description>
			<content:encoded><![CDATA[<p><font face="Lucida Grande"><div id="attachment_11782" class="wp-caption alignleft" style="width: 606px"><img src="http://newadvertising.org/wordpress/wp-content/uploads/2012/01/wiki-blackout-2012-1.jpg" alt="" title="wiki-blackout-2012-1" width="596" height="367" class="size-full wp-image-11782" /><p class="wp-caption-text">Wikipedia black out January 18</p></div></font>&nbsp;</p>
<h3><font face="Lucida Grande">SOPASTRIKE The Day After</font></h3>
<p><font face="Lucida Grande" size="+1">
<p><a href="http://tales-of-the-sausage-factory.wetmachine.com/sopastrike-the-day-after/" title="SOPASTRIKE The Day After" target="_blank"><font face="Lucida Grande" color="#666666"><u>Read</u> Harold Feld&#8217;s summary</font></a> of how some 7.000 black outs of wikipedia, wordpress blogs, google support made it through the infamous “Washington bubble” that separates our elected officials from what is actually going on in the real world.</p>
<p></font><br />
<a href="http://sopastrike.com/"><img src="http://newadvertising.org/wordpress/wp-content/uploads/2012/01/web-goes-on-strike.jpg" alt="" title="web goes on strike" width="596" height="212" class="alignleft size-full wp-image-11788" /></a><br />
&nbsp;</p>
<h3><font face="Lucida Grande">The internet inside the internet</h3>
<p><font face="Lucida Grande" size="+1">
<p><a href="http://www.nytimes.com/2012/01/19/opinion/sopa-boycotts-and-the-false-ideals-of-the-web.html?_r=2&#038;hp" title="The False Ideals of the Web" target="_blank"><font face="Lucida Grande" color="#666666">Jaron Lanier post re. proprietary Facebook is worth a <u>read</u> as well</font></a>, if you want the topic expanded to the proprietary workings of facebook of which Tim Berners Lee has raised concerns about earlier.</p>
<p>Concerns are in place with Apple&#8217;s iCloud as well.</p>
<p><a href="http://sopastrike.com/" title="sopastrike" target="_blank"><font face="Lucida Grande" color="#666666">Sopastrike.com</font></a></font></p>
<p>&nbsp;</p>
<p>&nbsp;</p>
<h3  class="related_post_title">Related Posts</h3><ul class="related_post"><li>January 11, 2012 -- <a href="http://newadvertising.org/why-cant-we-be-friends" title="Why can&#8217;t we be friends?">Why can&#8217;t we be friends?</a> (0)</li><li>June 7, 2011 -- <a href="http://newadvertising.org/the-great-sync" title="The great sync.">The great sync.</a> (0)</li><li>January 10, 2011 -- <a href="http://newadvertising.org/portland" title="Portland">Portland</a> (0)</li><li>November 14, 2010 -- <a href="http://newadvertising.org/calling-all-49ers" title="Calling all 49ers">Calling all 49ers</a> (0)</li><li>November 10, 2010 -- <a href="http://newadvertising.org/influencers" title="Influencers">Influencers</a> (0)</li></ul><img src="http://feeds.feedburner.com/~r/newadvertising/feed/~4/8LffFP98Aac" height="1" width="1"/>]]></content:encoded>
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		<title>Civilization 2012</title>
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		<pubDate>Sun, 15 Jan 2012 14:32:34 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[zeitgeist]]></category>
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		<guid isPermaLink="false">http://newadvertising.org/?p=11755</guid>
		<description><![CDATA[Occupying a cause by Bill Moyers &#038; Company.]]></description>
			<content:encoded><![CDATA[<p><font face="Lucida Grande"><img src="http://newadvertising.org/wordpress/wp-content/uploads/2012/01/Snowy-figurine_small.jpg" alt="" title="Snowy figurine_small" width="596" height="350" class="alignleft size-full wp-image-11756" /></p>
<div align="center"><a href="http://www.tintin-collection-figurines.com/" title="Tintin collection" target="_blank"><font face="Lucida Grande" color="#666666">Snowy figurine</font></a> </div>
<p></font><br />
&nbsp;</p>
<h3><font face="Lucida Grande">“Search the parks in all the cities, you won&#8217;t find statues of any committees.”—David Ogily </h3>
<p><font face="Lucida Grande" size="+1">
<p>Rather than honoring the occupy movement with a group statue on wall street, citizens may want to support the local occupants by providing tea, soup, sandwiches or making sanitation available to occupants.</p>
<p>Bill Moyers has a way with words and put the cause in context for the rest of us. Keyword?</font><br />
&nbsp;</p>
<h3><font face="Lucida Grande">Civilization</h3>
<p><font face="Lucida Grande" size="+1">
<p>&#8220;I grew up in a working class family. We were among the poorest in town. But I was rich in public goods. I went to a good public school, played sandlot ball in a good public park, had access to a good public library, drove down a good public highway to a good public college. All made possible by people I never met. There was an unwritten bargain among the geneations. We didn&#8217;t all get the same deal but we did get civilization. That bargain is being trended, the occupyers of wall street understand this.&#8221;</p>
<p><a href="http://billmoyers.com/segment/bill-moyers-essay-occupying-a-cause/" title="Bill Moyers and Company" target="_blank"><font face="Lucida Grande" color="#666666">Learn more about Bill Moyers and company <u>here</u></font></a>.</p>
<p></font><br />
&nbsp;<br />
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<h3  class="related_post_title">Related Posts</h3><ul class="related_post"><li>July 4, 2010 -- <a href="http://newadvertising.org/what-became-of-the-trumpeter-swan" title="What became of the trumpeter swan?">What became of the trumpeter swan?</a> (3)</li></ul><img src="http://feeds.feedburner.com/~r/newadvertising/feed/~4/AoWzFfNc4Jw" height="1" width="1"/>]]></content:encoded>
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