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How Technology is Changing Education

admin — Mon, 20 Feb 2012 18:08:33 +0000

Source: The William and Ida Friday Institute for Educational Innovation

By Guest Author ReflexAV

Much of education has been linear and text-based – read it and memorize it, write it down on the test. Educators have long known that there are many students who simply don’t learn well in this fashion. As computer technology expands, “computers in the classroom” have expanded too. While we used to simply teach computer skills, we now use computers as a valuable teaching tool. Computers have changed the way that teachers teach, from the way we can demonstrate a concept to the way we track students progress. Technology has amazing potential for bettering education; here are a few ways its already working:

Simulations and Models – Stick a vibrating tuning fork in a cup of water, and students can immediately grasp the concept of a sound wave. Other concepts can be more difficult to demonstrate – things like evolution, the behavior of molecules, or black holes. Through the use of computer simulations, teachers are able to much more easily demonstrate processes that are can’t be done in the classroom. Evolution takes millions of years, but you can show it on the computer in minutes. Other programs are used to help students understand ideas like energy efficiency or the interaction of electrons with matter.

Multimedia – Everyone loves YouTube, right? Teachers are using the video phenomenon to help students learn. Students can be given a simple assignment or topic and access to technology; then, they’re responsible for researching and creating a product that shows what they’ve learned. Students are more motivated to learn when they are excited about creating a video they know other people will see. Besides learning the subject matter, they develop important computer and teamwork skills. Multimedia is more than passive learning; it engages students in a different way making learning easier and more fun.

E-books – Some schools no longer allow students to have lockers, meaning they must carry all their books around in backpacks. But the days of lugging heavy backpacks around may soon be at an end! Some states and school districts are taking a serious look into the feasibility of using electronic textbooks. And the idea goes far beyond a mere PDF of the textbook – imagine having a variety of computer demonstrations and simulations included with your science book? A video of a Shakespearean play with your British literature text? Or maybe you’d like to have vocal demonstrations along with your Spanish workbook? All work could be done with the help of a stylus and turned in to the teacher via email (no more “The dog ate my homework”). The possibilities are truly endless and can only lead to improved learning. And carrying an iPad instead of six heavy textbooks can only lead to improved posture!

Epistemic Games – As we mentioned earlier, not everyone has the same ability to grasp concepts through rote learning. With epistemic games, students learn by being immersed into computer simulations like city planning or engineering where they have the opportunity to learn by performing. Imagine, for example, a more high-tech “Farmville” that teaches students the need for water management and crop rotation. Game developers, The Epistemic Games Group, have several games that show just how effective this method of learning is for students. It can also be used to introduce students to more mature themes; for example, one game has students playing the role of negotiator, arguing the consequences of a real-life controversial medical procedure. Epistemic games teach values and problem solving skills by making kids exercise those very skills.

Kevin is a educational expert working for videoconferencing specialists Reflex AV. He loves the way computers and the Internet are making their way into every day life, and firmly believes that there are huge benefits to the continued integration.

Verizon Wireless Updates Usage Controls

admin — Thu, 09 Feb 2012 16:54:04 +0000

Verizon Wireless updated its Usage Controls, an option giving subs more granularity to set data limits for family members. I can now limit data consumed in my household including apps/games, and block ringtone purchases. The option’s still $4.99/line/month, on top a family plan. Pretty steep, but it allows for limiting data abuses. Go here to read more about VZW’s changes…

- Randy Giusto

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An Evening on Steve Jobs: A Legacy of Vision and Leadership

admin — Mon, 14 Nov 2011 09:56:04 +0000

On Wednesday, November 9, 2011 I had the privilege to attend The Churchill Club’s event “Steve Jobs: A Legacy of Vision and Leadership,” an open forum event held at the Tech Museum in San Jose, California that featured friends and colleagues who worked with Steve over the years. The panel discussion was moderated by Paul Frieberger who worked for Infoworld and the San Jose Mercury News during his early days interactions with Steve Jobs, and later at NPR. Paul’s first book, co-authored with Michael Swaine was the “Fire in the Valley: The Making of the Personal Computer” (McGraw-Hill 1984 and 2000), which made into the movie, “The Pirates of Silicon Valley” (1999).

Joining Freiberger on the panel were:

Bill Atkinson- member of the original Macintosh team at Apple, creator of QuickDraw, MacPaint, and HyperCard
Jean-Louis Gassee- ex-Head of Macintosh Product Development, and now Venture Investor at Allegic Capital
Andy Hertzfeld- developer on the original Macintosh Team, founder of Radius (1986), General Magic (1990), and Eazel (1999) and now Software Engineer at Google and one of the main creators of Google+
Regis McKenna- founder of Regis McKenna, Inc.
Deborah Stapleton- VP of Communications including investor relations and public relations at Pixar shortly before it was purchased by Disney
Larry Tesler- Former VP of Advanced Technology and Chief Scientist at Apple (1980-1997)

Some video highlights from the Q&A session.

Steve Jobs the Romanticist and “Do You Think I Could Become President of the US One Day?”

The first is a question addressed by Regis McKenna where Regis goes into detail about Steve Jobs the romanticist, his longing for belonging, and one peculiar question that Steve asked Regis one day.

Larry Tesler and the 2am Calls, But Not Regis!

One of the subjects covered that night was Steve’s multiple personalities — the romanticist, the obsessive perfectionist, and the “not nice person.” In this clip, Larry Tesler goes into Steve’s penchant for late night calls, with a follow up by Regis McKenna on how he thankfully never saw that side of Steve.

Jean-Louis Gassee on How He Exited Apple

This was a response by Jean-Louis Gassee on how he was fired at Apple and what Apple had become after Steve had left the company.

Why Was Bill Gates Asked to Save Apple?

In this scene, panelists describe the details around why Bill Gates was asked by Steve to save Apple, when Steve returned. It was well documented in the biography, and shown in the news media (including the recent PBS special) the response that Bill Gates got on stage at MacWorld when Steve Returned to the Apple and announced Bill’s investment.

The State of Silicon Valley Innovation Without Steve Jobs

In this final scene the panelists discuss the state of Silicon Valley innovation without Steve Jobs, and where things are headed.

Twitter Codes From the Event

@churchillclub #ChurchillClub

Bill Atkinson: @billatk

Jean-Louis Gassee: @gassee

Andy Hertzfeld: @andyhertzfeld

Regis McKenna: #RegisMcKennah

Deborah Stapleton: #DeborahStapleton

Larry Tesler: @nomodes

Paul Freiberger: @PaulFreiberger

Other Footage From The Evening

Here are links from others that evening

Apple Insider: http://bit.ly/t0lNAX

CBS News: http://bit.ly/sECkks

- Randy Giusto

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Should We Have One Standard OS for All Smartphones and Tablets?

admin — Thu, 25 Aug 2011 17:00:48 +0000

I’ve been involved in a discussion recently in The Business and Technology Forum on LinkedIn revolving around the question — “Should smartphones and tablets work on a standard operating system? “ — based on comments from Deloitte that state “The emergence of a de facto standard is very important to everyone involved in the smartphone and tablet markets. Technology industries with a single dominant provider of hardware or software tend to have economics very different from those with multiple providers.”

I challenge this assumption.

As I went on to point out, I believe that someone needs to remind Deloitte that technologies with very dominant players are called “monopolies” and that we have laws both in the U.S. and EU against that. These conditions stifle competition rather than encourage it. Apple was not a dominant player in PCs, nor were they in MP3 players, smartphones, or tablets when they first rolled out their now historic products. Others were. In a monopolistic segment, Apple wouldn’t have been given a chance. Maybe they would have in MP3 and tables because those segments hadn’t scaled yet, but the PC market was big as was the mobile phone market. In Deloitte’s vision, Apple, with years of under 10% market share, should not have been allowed to exist.

According to Deloitte’s, in mobile phones and smartphones, Nokia should have remained king as it sold millions each day, effectively stifling any competitive work coming out of Apple, Google, RIM, etc. over the past five years. But that didn’t happen.

When any market segment gets very large, inevitably there is a shakeout of players, standards, etc. Any segment, not just technology. Three seems to be the optimal number with scale. In the case of smartphones we had six OSes just two years ago. We are now down to iOS, Android, Windows Phone, and QNX, and some may argue Bada although its shipments are questionably small and its direction hazy. We’ve shed Symbian (which was #1) and WebOS recently— let’s face it, its future is questionable at the moment. There is room for maybe three smartphone OSes two years from now as the market segment reaches scale.

One of the comments on the forusm was also around the post-PC era and post-OS era in favor of the cloud. PC growth has maxed out, and while some may say we are in the post-PC era because of scale (mobile devices sellin the millions, not millions like PCs), PCs will remain the content creation platform of choice for years to come, especially in business. Margins may be slim in PCs, one reason why HP is trying to get out, but they’re not great in smartphones either. “It’s the apps stupid!” is the cry of the day when it comes to realizing where the ROI and margins are.

I don’t think we’re getting close to the post-OS era because of cloud. Many people don’t trust the cloud for obvious reasons- security, identity, control, etc. especially as cloud becomes a power struggle between some very large companies that people have issues with already. That won’t stop the cloud movement from happening; it just won’t replace everything overnight. Are you ready, willing,and able to trust everything your business does, everything your household does to Google, AT&T, Verizon, IBM and a few others? In many ways cloud is an evolution of client/server. Remember when “that” was all the rage and would replace everything?

There may not be many advantages to one person having multiple OSes personally in their household, or at their place of work. But there are many advantages of having multiple OSes, frameworks, development platforms in the marketplace. And that’s because it breeds competition and innovation. The question is “what’s the optimal number?” And the answer is three when a market segment reaches a certain scale (it’s two with PCs). Without that, we’re at the mercy of the monopolists.

And don’t forget, open source runs counter to any closed OS or dominant development platform. But we see that even open source is not truly open depending on how it is implemented and by who.

No, one de facto, dominant dog is not the answer.

- Randy Giusto

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Thank You Boston!

admin — Mon, 25 Jul 2011 06:51:05 +0000

You’ve probably been wondering where this blog has been the past few months — and the real reason is not only have I been busy with my day job, but I also took the plunge and moved across the USA to the Bay Area.

Yes, after 18 years it was time to bid Boston and New England adieu. After nearly a decade and a half of living on planes, traveling to the west coast for analyst events, consulting projects, speaking engagements, and conferences, I found that Boston was getting too small in the areas I concentrated in — consumer electronics, mobility, and the Web. Yes, it has pockets of activity around mobile infrastructure — mobile payments, analytics, and the same when it comes to the Web infrastructure, but the Boston area is more of an enterprise play than a consumer one.

While I also found the Boston VC and Angel communities extremely accommodating, and enjoyed working on several projects, I also found that the community was focusing less and less on the types of innovation that my role was increasingly focusing on — products and services that at the end of the day were being offered to the everyday person instead of the F1000 corporation.

So after 18 years of nearly monthly trips coast to coast, and previous roles where I had more staff in the Valley than in Boston, I made the decision, I took the plunge, and jumped in with both feet, into the West Coast technology market. My days of flying out on Mondays and flying back on Fridays to be home with the family would be over. And so would be the days of recovery. There comes a time in a person’s life when traveling so much is no longer fun, no longer fulfilling, especially if you go to the same places over and over again most of the time — for me that was San Francisco, San Jose, Seattle, San Diego, and the conference pilgrimage to Las Vegas multiple times per year.

Don’t get me wrong, I will sorely miss Boston, the Cape, the Maine Coast and all the friends, ex-colleagues, and others I have come to know both personally and professionally over the years. Yanking your entire family from its current roots and transplanting it 3,000+ miles away is not an easy decision to make. But it was a chance to be physically closer to the people I work for and the people I work with, on a daily basis. And the Winter we had in the Boston area this past year was also one that pushed the entire family to the brink of finally taking the plunge.

I will miss the North End and the South Shore. I will miss the social and professional events at Harvard and MIT. I will miss Mobile Monday Boston, one of the largest Mobile Monday events worldwide and hope that it will continue to grow and I encourage others to attend. I will miss Mass Innovation Nights, a beacon for not just tech-related entrepreneurs, but anyone who wants to start a business, in any field. I will miss Boston Tweetups and Boston Media Makers brunches at Doyle’s Pub in Jamaica Plain on the first Sunday of every month, where I met a lot of really cool people who really have digital media flowing through their veins on a daily basis.

I will miss New England clam chowdah, fish cakes and beans, and the Boston Creme Pie at the Parker House. Grendel’s Den in Cambridge. Hiking the Freedom Trail, riding the T, taking the commuter rail into Boston, and the commuter boats from Hingham and the pilgrimage to that special town each Summer. A town I used to live in many years ago.

For many, many years I spent most of my professional time on a plane never really getting to know the Boston technology community until a career turn in 2009 gave me the time to finally explore what was going on in my back yard. While I looked long and hard for the right opportunity to come from the Boston area, it was elsewhere where the opportunities kept coming from — Seattle, the Bay Area, and New York. It was the later that came through with a strong tie to the West Coast (once again) that led me to pursue a final decision to go West!

I didn’t spend much of the Spring in Boston due to an increasing workload with clients outside of the area. And so in early July, we emerged in the Bay Area to start anew. Unfortunately, there was little time for formal goodbyes back in Boston except with a few close friends. Things just moved so fast.

There are a lot of people in New England who have inspired me over the past three years, and a number of people I’d like to wish well.

Matt Gross who took on a leading role in running Mobile Monday Boston, got me involved early on after I exited from IDC, and who continued to grow the event in attendance and quality over the years. And MOMO Boston is coordinated with MOMO Silicon Valley, so I look to get re-engaged with those leading the charge here.

Bobby Carleton who runs Mass Innovation Nights and who continues to spotlight some of the brightest talent in the Boston area, with entrepreneurs from many disciplines. Bobbie tirelessly puts together a major event each month, and not even a major flooding of the Charles can stop her efforts.

Steve Garfield and all the folks at Boston Media Makers. A great bunch of people who share, mingle, and descend upon Doyle’s once a month for breakfast, social community, sharing insights and enlightenment, despite snowstorms, major holidays, broken water mains, and frogs.

Arno Grbac who founded Trusted Ones and continues to focus on making social recommendation engines better and better every day.

Raj Aggarwall, CEO of Localytics, a great entrepreneur with a vision for where mobile analytics is going in the future.

Josh Bob, another gifted Boston-area entrepreneur and founder of textaurant, who has a vision for tomorrow’s restaurant services.

Jeffrey Bussgang at Flybridge Capital Partners who introduced me to a number of people in person, by phone, and by email who were involved in Boston’s tech community when I was finally home long enough (16 months) to discover the talent and depth of personalities in my own backyard for the very first time.

and then there was…

Lee Wright who I met one night at a MOMO Boston event and continued to trade insight with for over a year, as our paths in mobility had many inflection points.

Michael Fitzgerald, a friend and a gifted writer who I have known for many, many years and last year entered the Niemen Fellowship at Harvard in the pursuit of his dreams.

and Jeffrey Henning, a good friend and ex-colleague who sold his firm Perseus Development Corporation, helped form Vovici and has since gone on to another senior role recently. Alas, we were almost neighbors once again.

So many, many people, too many to continue to list here.

Thank you Boston and New England, for a great ride over the many years!

Warm Regards,

Randy

GO Red Sox!!!!!!!

- Randy Giusto

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Don’t Feel Common- The Commoner’s Guide to Using Social Influence

admin — Tue, 31 May 2011 12:30:00 +0000

A few weeks back, I had the opportunity to converse with Neicole Crepeau at Coherant Interactive and a contributing columnist over at {grow} as part of the weekly #socialmedia twittercast over at http://hashtagsocialmedia.com/live

Neicole was working on a post entitled “The Commoner’s Guide to Using Social Influence” at the time. It just so happened that May 17 topic on #SM111 was the role of influencers. As an industry analyst I’ve been branded an influencer for many years by many brands, but I’ve also seen the role of the industry analyst and traditional market research companies change dramatically since 2008, as social media has taken off.

I spent most of 2009 and 2010 studying various social media platforms, the growth of the medium, and how the view of influence and social acceptance was changing within companies and major brands. After our exchange that day on #sm111, Neicole pointed us to her work and commented —

“@randygiusto @NealWiser Would be great if you guys took what I have and did a revision on your blogs to improve it. #sm111″

At the time, I had some other suggestions for the segments of influencers that Neicole was proposing. She was definitely spot on to state that — “the topic of ‘who is an influencer?’ is hot, right now.” I’ve played with tools such as Klout and PeerIndex, and they were discussed during the twittercast, but I haven’t felt socially fulfilled by them. You have to be part of their algorithm in order to be plotted, and I’ve always been wary of systems that require you to be a member to get measured.

These days I’m focusing a lot more on measuring marketing messaging specific to concept and idea testing for major brands. Included in those measurements is the capability of a new product or service to generate organic “word of mouth” marketing dynamics. Influencers traditionally tended to be at the top of that food chain, depending on who they were. and more importantly, whom they were influencing. But today, increasingly, those influencers are turning out to be early adopters of that product, service, or brand.

For years, traditional technology industry analysts at many of the brand name firms were thought to be influencers because they influenced IT hardware and software deals specifically. But surprisingly, only about 20% of all analysts are actually involved with companies at this level.

The rise of the Web and social media has led to an increase in the number of analyst boutiques who either focus on regurgitating news while attempting to come up with industry forecasts out of thin air, or try to measure online dynamics via analytics or social media tracking tools. The later are clearly more interesting. Even bigger research firms are influencing less and less these days, especially the F1000 and major brands with the rise of the über bloggers and disruptive business and market intelligence firms. Analysts used to influence also via the business and technology press, but the rise of blogging has stunted much of that ability.

The role of influencer has truly shifted in scope over the three years, and brands increasingly look towards their customers rather than firms they used to pay thousands if not millions of dollars to in order to monitor the market. During the economic downturn, organic word of mouth marketing and the measurement of it became increasingly important as brands realized that their most important influencers were actual customers, rather than consultants and pundits. Not only was word of mouth measurement more practical with social media, but it was relatively inexpensive as well. As social media grew, so did the new tools to measure social reach, volume, and impact as did their price tags. Today, brands are spending big dollars on social brand monitoring.

As Neicole succinctly pointed out, new types of influencers have arrived on the scene over the last few years and the challenge is how to “determine which influencers to target for your commercial activities.” And so she developed a framework to identify certain influencer categories and their activities that I’d like to share with you, and with her permission, build a little bit off of:

Influencer Categories

Opinion shapers — People who are influential in an area because of their expertise, and therefore tend to shape people’s opinions with their reviews, posts, and comments. Think Walt Mossberg.

Amplifiers—People who share information or their ideas widely, and have an extremely broad reach. Think Guy Kawasaki.

Thought leaders — People who develop new ideas and concepts that become widely recognized and well regarded by well-known brands. Think Jeremiah Owyang.

Conversationalists — Individuals who interact with large numbers of people in one-on-one or within small-group settings, particularly through blogs or social networks. Think Gini Dietrich.

I’ve thought of a few more types of influencers that I mentioned that day on #sm11 that I’d like to add to Neicole’s list:

Dealmakers — These are individuals who connect people and organizations that lead to deals, including partnerships, future funding and investments, and acquisitions. Think Mark Andreesen.

Facilitators — These people are a step down from dealmakers in that they focus on connecting people because one of the parties has a need. They originate the introduction that may lead to a new relationship. Think of anyone in LinkedIn that you’ve asked to help make a connection for you.

Fundraisers — People who focus on seeking out people with finds and the act of actually raising funds for social or developmental causes. Think Causes.

The people above are all influential in their own way, through a series of activities. Neicole pointed out in “The Commoner’s Guide to Using Social Influence,” a list of activities that any of the influencer types can be involved with.

Influencer Activities

Creating Content — The influencer creates a lot of original text, video, podcasts or other types of content that gets sources around the Web. Think bloggers creating original content.

Speaking — Influencers who attends industry events, targeted professional events, or possibly events specific to their geographical area and speaks at them. Think panelists at CES.

Social Networking — This includes participating regularly and very actively in online communities on either a broad or narrow range of topics. Think #sm111.

Consulting — Consults with businesses and makes recommendations, either strategic, tactical, or organizational.

And to Neicole’s list I would add —

Value-added Aggregation — Influencers who collect content from other locations and built off of that content by adding value to it, or to keep the conversation flowing. Think AllTop.

Tummeling — Influencers who create social engagement and conversation instead of just presenting to a crowd. Requires learning how to create the best space and conditions to really have socially interactive conversations. Think Heather Gold.

Social Alteration — This goes beyond social networking in twittercasts, presenting, and even tummeling. It’s about bringing a unique experience, perspective, or accomplishment to a group of individuals that has led to some type of social change. Think Yi-Tan.

Neicole in her “The Commoner’s Guide to Using Social Influence” post went on to explore how to create profiles for influencers and measure their value, and I would highly encourage you to read it, and get involved in the discussions around her posts over at {grow} and Coherant Interactive, and with her on Twitter at @neicolec.

Social influence has changed dramatically just over the last few years. Understanding who is an influencer, what they do, and how they can add value to what you focus on is crucial if you are building a brand, leading a cause, or just trying to create social change.

-Randy Giusto

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The Royalty-Go-Round of Android and Windows Phone

admin — Tue, 31 May 2011 11:30:18 +0000

As reported on numerous sites this past week, Microsoft is collecting royalties on every Android-based smartphone that HTC sells. Back in April of 2010 Redmond signed a patent agreement with HTC entitling them to $5 in royalties per device, from Microsoft IP that is inherent in the package. Asymco’s Horace Dediu has calculated that Microsoft has made five times as much in royalties from HTC’s Android sales than it has in its own nascent Windows Phone sales. Microsoft collects $15 in royalties per Windows Phone device sold.

Microsoft is also pursuing other device vendors who support Android. In the past Microsoft has signed more than 600 licensing agreements with brands including Apple, Hewlett-Packard, and LG Electronics, and has even sued some, such as Motorola and Barnes and Noble in order to collect fees if it felt its IP was being used in their products. It’s not uncommon for the IP of several technology companies to end up in many devices, but to have one of those companies as a major platform competitor is the interesting part. Nokia too is looking at the IP portfolio it has built as well as acquired through multiple software firm acquisitions over the past few years, to see if any of that technology has made it into competing platforms.

HTC historically was a Taiwanese contract manufacturer making notebook PCs (for Compaq), mobile devices, smartphones, and other consumer electronics goods for many global brands. It was the original ODM for the Rocket eBook way back when Kindle wasn’t even on the drawing board at Amazon.com. But HTC gradually built up its own brand name in Asia and then spread successfully into North America and Europe, something other Taiwanese ODMs have not been able to do. Does anyone remember BenQ?

HTC was once billed as “everyone’s contract manufacturer” and had relationships with many mobile brands. It supported multiple operating systems through these relationships and when it debuted its own brand outside of Asia it pushed both Windows Mobile and Android.

Because HTC signed the agreement early on with Microsoft, it received pretty fair terms. Now Redmond is look to extract much more from other brands, in the neighborhood of $7.50 to $12.50 per unit. HTC was smart to settle last year. In the meantime, Microsoft has managed to create a decent revenue flow from a competitive platform as it ramps up its own Windows Phone platform with supporters in volume in 2012.

In a few weeks, the Nortel portfolio is up for bids, which includes a number of patents around mobile telephony with Google appearing to be the most interested party. But Microsoft already has royalty-free access to Nortel IP and the patents through previous agreements. So while a Google acquisition of the Nortel property may fend off other mobile competitors, it won’t do so with Redmond.

Microsoft has vigorously sought claims on IP it’s created as well as licensed over the years. Many other mobile technology brands have done the same, so it’s not unique to Redmond. Nokia and Qualcomm fought each other for years over IP claims, in rather nasty public displays. Ironically, now that Nokia and Microsoft have paired up over Windows Phone, Helsinki is looking to use Qualcomm chips in its new devices running the OS. Funny how things play out.

Like it or not, IP, or intellectual capital is really the DNA of the tech world. You are nothing if you don’t have IP or at least access to it through licensing agreements. Many have chided Microsoft and Steve Balmer for letting its mobile operating system wither on the vine while Google and Apple soared across the marketplace. But its business tenacity and legal savvy led Redmond to work the IP system to ensure that its property and previous licensing agreements were protected, even though it couldn’t execute its own mobile platform effectively over the past two years.

Execution is everything. But IP execution is the Holy Grail in mobile.

-Randy Giusto