All Blog Posts From New Media Plus | New Media Plus Marketing Blog

6 Reasons Your Blog Content Won’t Go Viral

brett@newmediaplus.com (RtMixMktg) — Fri, 24 May 2013 00:33:00 +0000

It’s like Deja Vu.

I’ve had this same conversation with representatives from a Fortune 500 financial services company, with a B2B industrial lighting distributor and several consumer-facing companies like wineries, restaurants, real estate agents and retailers.

It goes like this.

Them: We have a blog. We don’t seem to get any traction. Should we c

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Social Media: Employees Are Your Best Brand Advocates

brett@newmediaplus.com (AnitaLoomba) — Thu, 23 May 2013 23:36:00 +0000

One of the most under-leveraged resources for many brands, within social media, comes from within: their employees. Research has continuously shown that people trust word of mouth or recommendations anonymously or via personal networks. So then this raises the question – why don’t more companies leverage the support of their employees? (Hiring int

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Keeping Track of Your Social Media Marketing Progress

brett@newmediaplus.com (Marcela De Vivo) — Thu, 23 May 2013 23:20:00 +0000

The number of “likes” on your Facebook page and the amount of followers on your Twitter account are not the only determiners of the efficacy of your social media marketing campaign. In fact, it may not be a true marker of the success of your strategies.

How can you tell if your social media marketing is working? Measure your Reach, Engagement and

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Whisper review

brett@newmediaplus.com (Derek Tillotson) — Thu, 23 May 2013 22:37:00 +0000

Whisper is an iPhone app from WhisperText LLC. It’s available now as a free download from the App Store and carries additional in-app purchases.

Whisper is a social networking service that relies on images and anonymity to create connections and conversations. Before users can dig into the service, they are asked to set a username and PIN.

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Marketers Beware: Facebook Losing Steam with Teens

brett@newmediaplus.com (Michael) — Thu, 23 May 2013 21:54:00 +0000

Have America’s teenagers begun losing interest in Facebook?

A new report says the answer is in the affirmative, and marketers may want to take note. A freshly published Pew survey indicates that the social network of one billion is becoming too much of a headache for some teens to handle.

Why so? Because their moms, dads, grandparents, neighbors,

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Infographic: Smartphones Decoded

brett@newmediaplus.com (Michael) — Thu, 23 May 2013 21:42:00 +0000

On Thursday, LogicBuy posted a must-read report on smartphones and the often-touted specs that should actually carry very little weight with consumers in the market for a new or refreshed device.

“For example,” reads the guest post by Shaun Chatman, “did you know that so-called native apps take up huge allotments of your phone’s memory: why would y

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How To Schedule Tweets To Boost Your Impact and Save Time

brett@newmediaplus.com (tribalcafe) — Thu, 23 May 2013 21:41:00 +0000

To be effective on Twitter you need to setup a good workflow and learn how to schedule your Tweets to get the best impact with your audience. Scheduling your Tweets will save you time and help you be more productive with your social media. It is all too easy on social media to get distracted, lose valuable time and not achieve your objectives.

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SearchCap: The Day In Search, May 23, 2013

brett@newmediaplus.com (Barry Schwartz) — Thu, 23 May 2013 21:08:00 +0000

Below is what happened in search today, as reported on Search Engine Land and from other places across the Web.

Penguin 4, With Penguin 2.0 Generation Spam-Fighting, Is Now Live

The fourth release of Google’s spam-fighting “Penguin Update” is now live. But, Penguin 4 has a twist. It contains Penguin 2.0 technology under the hood, which Google says is

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CorFire Partners with OLO to Bring Mobile Functionality to the Restaurant Industry

brett@newmediaplus.com (Nina Michael) — Thu, 23 May 2013 21:00:00 +0000

Mobile commerce technology and solution provider CorFire has announced a strategic partnership with digital commerce engine OLO to help further the advance of mobile technology in the restaurant industry.

The partnership will combine OLO’s digital POS platform for mobile and online ordering with CorFire’s mobile technology to offer restaurants “mo

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