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	<title>New Media Blog | Social Media Entertainment News Blog</title>
	
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		<title>TheLip.tv Wants To Prove That Conversation Isn’t Dead</title>
		<link>http://newmediarockstars.com/2012/05/thelip-tv-wants-to-prove-that-conversation-isnt-dead/</link>
		<comments>http://newmediarockstars.com/2012/05/thelip-tv-wants-to-prove-that-conversation-isnt-dead/#comments</comments>
		<pubDate>Fri, 18 May 2012 23:17:28 +0000</pubDate>
		<dc:creator>Matthew Manarino</dc:creator>
				<category><![CDATA[New Media]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[YouTube]]></category>
		<category><![CDATA[Michael Lustig]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[TheLip.tv]]></category>
		<category><![CDATA[youtube]]></category>

		<guid isPermaLink="false">http://newmediarockstars.com/?p=13033</guid>
		<description><![CDATA[Michael Lustig is a bit of a maverick. “I love the Internet. I think it’s awesome mostly because you don’t have to ask for permission,” Lustig tells me at the start of our interview. “You can just do things and get started quickly.” Lustig is the founder of TheLip.tv, which is home to a variety [...]]]></description>
			<content:encoded><![CDATA[<p>Michael Lustig is a bit of a maverick. “I love the Internet. I think it’s awesome mostly because you don’t have to ask for permission,” Lustig tells me at the start of our interview. “You can just do things and get started quickly.” Lustig is the founder of <a href="http://thelip.tv/" target="_blank">TheLip.tv</a>, which is home to a variety of web shows dedicated to the dying art of long form content on the Internet. It is clear from the start that Lustig is a man who follows his passions with a tenacity that is equal parts admirable and unpredictable.</p>
<p><a href="http://newmediarockstars.com/wp-content/uploads/2012/05/BYODTHUMB2.jpg"><img class="alignright size-full wp-image-13037" title="BYODTHUMB2" src="http://newmediarockstars.com/wp-content/uploads/2012/05/BYODTHUMB2.jpg" alt="" width="300" height="200" /></a>“The first shows that I launched, I really centered on my specific interests. I think that when you go to make content you’re going to make something that is a reflection of what you are into, otherwise it’s not authentic,” Lustig told me. TheLip.tv currently features five web shows that range in subject matter from parenting to documentary filmmaking. Each show on TheLip.tv represents a specific niche that Lustig and his staff are vehement about, or a subject that they believe is underrepresented. “You would think that in the media there would be something specifically dedicated to documentary filmmaking, but there really isn’t” Lustig told me when speaking about the documentary film channel, “Bring Your Own Documentary.”</p>
<p>Hour long content about wine, parenting, and punk rock is far from what has traditionally worked for digital video, but Lustig has a reason for his choices. When I asked him why TheLip.tv focused on long form when short form is the precedent for web shows, he told me, “You just answered your own question, that is why we did it. Everybody else is doing short form.” Lustig went on to say “In doing that, I believe that we can go deeper into the topics.”</p>
<p>Lustig believes that the advantage of long form content is its ability to reveal a person’s deeper personality. “In any situation in the media now, when someone goes to talk about their film or their product or something that is coming out, they are given a really short period of time to get a soundbite out, and it is all very tightly controlled,” Lustig said, “in our situation if we allow people an hour or more to talk about themselves, we can find a better understanding and get more value and more nourishment out of that content.”</p>
<p><a href="http://newmediarockstars.com/wp-content/uploads/2012/05/media_mayhem2.jpg"><img class="alignleft size-full wp-image-13038" title="media_mayhem2" src="http://newmediarockstars.com/wp-content/uploads/2012/05/media_mayhem2.jpg" alt="" width="300" height="200" /></a>But where does Generation Y fit into this equation? The same group of 18 to 35-year-olds often described as the ADD generation make up <a href="http://www.newmediatrendwatch.com/markets-by-country/17-usa/123-demographics?start=1" target="_blank">84 percent of online video viewers</a>. Michael Rich, an associate professor at Harvard Medical School, in a<a href="http://www.nytimes.com/2010/11/21/technology/21brain.html?pagewanted=all" target="_blank"> New York Times article </a>on digital media and the influence it has on young adults, explains that, “Their brains are rewarded not for staying on task but for jumping to the next thing.”</p>
<p><a href="http://triplehelixblog.com/2012/02/generation-y-the-internet%E2%80%99s-effects-on-cognition-and-education/" target="_blank">Studies </a><a href="http://triplehelixblog.com/2012/02/generation-y-the-internet%E2%80%99s-effects-on-cognition-and-education/" target="_blank">suggest</a> that the online video generation lacks a strong ability to focus, especially in terms of media entertainment. Lustig feels differently, however, “If you treat your audience like they are intelligent and you respect them, they will engage with you. I think to blanket call Generation Y or any generation ADD with short attention spans is adopting an ideology that is shortsighted because there are so many smart people out there.”</p>
<p>TheLip.tv and Lustig are out to prove that deep and insightful conversations still have a place in digital media. “By engaging in deeper content we become deeper people and we share. That is the value that a user takes away, they get smarter as opposed to just being entertained,” Lustig told me. The world is full of interesting people, and Lustig hopes that TheLip.tv will open up opportunities to get to know them, “What our goal really is from a broad term is to be able to share great conversations with the people of our time.”<br />
<strong id="internal-source-marker_0.29560488439165056"><br />
</strong></p>
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		<title>Twitter Announces Tailored “Who to Follow” Feature</title>
		<link>http://newmediarockstars.com/2012/05/twitter-announces-tailored-suggestions-for-users-to-follow/</link>
		<comments>http://newmediarockstars.com/2012/05/twitter-announces-tailored-suggestions-for-users-to-follow/#comments</comments>
		<pubDate>Fri, 18 May 2012 22:28:30 +0000</pubDate>
		<dc:creator>Alan Van</dc:creator>
				<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Twitter]]></category>
		<category><![CDATA[facebook]]></category>
		<category><![CDATA[personalization]]></category>
		<category><![CDATA[privacy]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[twitter]]></category>

		<guid isPermaLink="false">http://newmediarockstars.com/?p=13012</guid>
		<description><![CDATA[Not to be outdone by Facebook’s IPO news, Twitter announced yesterday that they will be experimenting with a new feature that offers users a tailored list of whom to follow. On second thought, they were outdone by Facebook’s IPO news. Notice how when you first signed up to Twitter, they recommended that you follow Justin [...]]]></description>
			<content:encoded><![CDATA[<p>Not to be outdone by <a href="http://newmediarockstars.com/category/new-media/social-media/facebook/" target="_blank">Facebook</a>’s IPO news, <a href="http://blog.twitter.com/2012/05/new-tailored-suggestions-for-you-to.html" target="_blank">Twitter</a> announced yesterday that they will be experimenting with a new feature that offers users a tailored list of whom to follow. On second thought, they were outdone by Facebook’s IPO news.</p>
<p>Notice how when you first signed up to <a href="http://newmediarockstars.com/category/new-media/social-media/twitter/" target="_blank">Twitter</a>, they recommended that you follow Justin Bieber even though you’re not a lonely 12-year-old girl? If you were happy because you actually are a “Belieber,” then I apologize for the lack of taste in your life. For you non-Beliebers out there, look for my mutilated body in lil’ Becky’s closet. Pronto. Anyway, when you first signed up to Twitter you were given a list of users whom you were recommended to follow, often for no rhyme or reason. Justin Bieber, Lady Gaga, Ashton Kutcher… you get the picture – just awful, awful celebrities.</p>
<p><a href="http://newmediarockstars.com/wp-content/uploads/2012/05/evil_bread.jpg"><img class="aligncenter size-full wp-image-13018" title="evil_bread" src="http://newmediarockstars.com/wp-content/uploads/2012/05/evil_bread.jpg" alt="" width="400" height="342" /></a></p>
<p>But now, Twitter wants new users and old users alike to benefit from tailored suggestions. For instance, if you like rap music, Twitter may suggest you follow Kanye West or Jay-Z. If you like the Los Angeles Lakers, Twitter may suggest you follow Kobe Bryant or perhaps more helpfully, a psychiatrist. In other words, users are going to get suggestions that are relevant to them. Where to find these pertinent suggestions? New users will see their list of tailored suggestions of whom to follow along with a timeline of those users’ <a href="http://newmediarockstars.com/2012/05/tweeting-about-yourself-as-good-as-money-and-sex/" target="_blank">tweets</a> upon creation of their account. Current users can find their tailored suggestions under “who to follow” on the left.</p>
<div id="attachment_13022" class="wp-caption aligncenter" style="width: 510px"><a href="http://newmediarockstars.com/wp-content/uploads/2012/05/tailored-suggestions_signin1.png"><img class="size-full wp-image-13022" title="tailored suggestions_signin1" src="http://newmediarockstars.com/wp-content/uploads/2012/05/tailored-suggestions_signin1.png" alt="" width="500" height="383" /></a><p class="wp-caption-text">New users may see a list of tailored suggestions (left) and a timeline with Tweets from those accounts (right) as they sign up for an account. (from Twitter&#39;s blog)</p></div>
<p>So now is where you should be asking the question, “How does Twitter know who to suggest?” Uh oh. Maybe Twitter made their announcement during the rush of Facebook’s IPO news on purpose. Twitter tailors your suggestions by tracking which websites you’ve visited that have integrated Twitter buttons or widgets. They know where you’ve been online, and they’re going to use that knowledge to give you tailored suggestions. If other users who visited NMR followed <a href="https://twitter.com/#!/AlanMichaelVan" target="_blank">Alan Van</a>, for example, and they’ve seen that you’ve visited <a href="http://newmediarockstars.com/category/rockstars/" target="_blank">NMR</a> in the last 10 days, then they’ll suggest you follow Alan Van too. Of course, you’ll promptly ignore this suggestion since I am Twitter follower repellant.</p>
<div id="attachment_13021" class="wp-caption aligncenter" style="width: 510px"><a href="http://newmediarockstars.com/wp-content/uploads/2012/05/tailored-suggestions_wtf.png"><img class="size-full wp-image-13021" title="tailored suggestions_wtf" src="http://newmediarockstars.com/wp-content/uploads/2012/05/tailored-suggestions_wtf.png" alt="" width="500" height="383" /></a><p class="wp-caption-text">Current users may see tailored suggestions in “Who to follow”. (from Twitter&#39;s blog)</p></div>
<p>Once again, this is a case of another Internet giant tinkering with personalization versus privacy. Luckily, Twitter users have the option of opting in or out. For new users, they will be given the option to “Tailor Twitter based on my recent website visits” when they first create an account. Current users can make the choice thorugh the new “Personalization” section in their account settings.</p>
<p>&nbsp;</p>
<p><em><strong>What do you think of Twitter’s new tailored suggestions feature?</strong></em></p>
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		<title>Russian News Channel Surpasses Fox News on YouTube</title>
		<link>http://newmediarockstars.com/2012/05/russian-news-channel-gets-more-subscribers-than-fox-news/</link>
		<comments>http://newmediarockstars.com/2012/05/russian-news-channel-gets-more-subscribers-than-fox-news/#comments</comments>
		<pubDate>Fri, 18 May 2012 19:55:36 +0000</pubDate>
		<dc:creator>Ed Carrasco</dc:creator>
				<category><![CDATA[New Media]]></category>
		<category><![CDATA[CNN]]></category>
		<category><![CDATA[Fox News]]></category>
		<category><![CDATA[RT]]></category>
		<category><![CDATA[RT America]]></category>
		<category><![CDATA[Russia Today]]></category>
		<category><![CDATA[World News]]></category>

		<guid isPermaLink="false">http://newmediarockstars.com/?p=12997</guid>
		<description><![CDATA[Here’s a question for the day: Which news channel recently reached the 100,000 subscriber mark on YouTube? Is it CNN? Nope. Fox News? Not even close. It’s RT America, a relatively new 24-hour news channel in comparison to the major, established bigwigs like Fox News and CNN. As of today, the Russian government-funded television channel [...]]]></description>
			<content:encoded><![CDATA[<p><img class="size-full wp-image-13004 alignright" title="rtlogo" src="http://newmediarockstars.com/wp-content/uploads/2012/05/rtlogo.png" alt="" width="80" height="80" />Here’s a question for the day: Which news channel recently reached the 100,000 subscriber mark on YouTube? Is it CNN? Nope. Fox News? Not even close.</p>
<p>It’s RT America, a relatively new 24-hour news channel in comparison to the major, established bigwigs like Fox News and CNN. As of today, the Russian government-funded television channel has 101,347 subscribers on YouTube with more than 36 million video views. RT America is the United States affiliate of RT (formerly Russia Today), which in its own right has more than 283,000 subscribers and more than 725 million views—far surpassing competitor Al-Jazeera English’s 369 million video views.</p>
<p>What sets RT America apart from the more traditional news networks in the US? On its YouTube channel page, RT America’s mission is to “report on the other side of the story, not making any conclusions, but raising the unanswered questions.”</p>
<p><img class="aligncenter" title="rtamerica" src="http://newmediarockstars.com/wp-content/uploads/2012/05/rtamerica.png" alt="" width="627" height="433" /></p>
<p>From its sampling of videos, RT America has covered many stories that have either received scant or no coverage such as the Quebec student strikes and the beating death of homeless and schizophrenic man Kelly Thomas in Southern California.</p>
<p>With the success of RT America’s YouTube channel comes controversy. Although it has made strides to a certain segment of the American audience, it has been criticized for taking a pro-Russian government stance (it is an arm of RIA Novosti—a Russian government news agency). It has even made reports critical of other news organizations, most notably competitor Al-Jazeera and Al-Jazeera English.</p>
<p>[Source: <a href="http://www.kommersant.com/page.asp?idr=530&amp;id=619775">Kommersant</a>]</p>
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		<title>How To Improve Engagement on Your Facebook Brand Page</title>
		<link>http://newmediarockstars.com/2012/05/how-to-improve-engagement-on-your-facebook-brand-page/</link>
		<comments>http://newmediarockstars.com/2012/05/how-to-improve-engagement-on-your-facebook-brand-page/#comments</comments>
		<pubDate>Fri, 18 May 2012 16:46:29 +0000</pubDate>
		<dc:creator>Alan Van</dc:creator>
				<category><![CDATA[Facebook]]></category>
		<category><![CDATA[How To]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Tips&Tricks]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[engagement]]></category>
		<category><![CDATA[facebook]]></category>
		<category><![CDATA[marketing]]></category>

		<guid isPermaLink="false">http://newmediarockstars.com/?p=12910</guid>
		<description><![CDATA[Have a fan or brand page on Facebook but not getting the engagement you were wishing for? Well, tough luck because your brand probably sucks, is what an unhelpful jerk would say, but luckily for you I’m not totally unhelpful. Read on for insightful advice from the folks at Facebook (sorta), and then Wildfire Interactive [...]]]></description>
			<content:encoded><![CDATA[<p>Have a fan or brand page on <a href="http://newmediarockstars.com/2012/05/tweeting-about-yourself-as-good-as-money-and-sex/" target="_blank">Facebook</a> but not getting the engagement you were wishing for? Well, tough luck because your brand probably sucks, is what an unhelpful jerk would say, but luckily for you I’m not totally unhelpful. Read on for insightful advice from the folks at Facebook (sorta), and then <a href="http://www.wildfireapp.com/" target="_blank">Wildfire Interactive</a> (very).</p>
<p>First, <a href="http://www.facebook-studio.com/news/item/page-publishing-that-drives-engagement" target="_blank">Facebook</a> conducted an internal study to find out which page topics generated the most engagement. Hold on to your hats because their groundbreaking conclusion was: “speaking about subjects related to your brand is the best way to generate engagement.” Yup, that’s the <a href="http://newmediarockstars.com/2012/03/facebook-and-how-satan-is-using-it-to-eat-your-soul/" target="_blank">Zuckerberg</a>-sized payoff. Good night, folks, see you tomorrow.</p>
<p>Actually, there’s a little more to the story. <a href="http://newmediarockstars.com/category/new-media/social-media/facebook/" target="_blank">Facebook</a> came to their conclusion after their team of crack researchers examined a month’s worth of posts across 23 brands in 6 industries and categorized the posts into 3 types of content. These are the 3 types:</p>
<p><strong><a href="http://newmediarockstars.com/wp-content/uploads/2012/05/Screen-Shot-2012-05-16-at-3.50.28-PM.png"><img class="aligncenter size-full wp-image-12912" title="Screen Shot 2012-05-16 at 3.50.28 PM" src="http://newmediarockstars.com/wp-content/uploads/2012/05/Screen-Shot-2012-05-16-at-3.50.28-PM.png" alt="" width="566" height="141" /></a></strong></p>
<p>What they found was that the second type, topics related to brand, were the end-all be-all predictor of all types of engagement.  And their list of drivers of each type of engagement:</p>
<p><a href="http://newmediarockstars.com/wp-content/uploads/2012/05/Screen-Shot-2012-05-16-at-3.50.39-PM.png"><img class="aligncenter size-full wp-image-12911" title="Screen Shot 2012-05-16 at 3.50.39 PM" src="http://newmediarockstars.com/wp-content/uploads/2012/05/Screen-Shot-2012-05-16-at-3.50.39-PM.png" alt="" width="406" height="187" /></a></p>
<p>Let&#8217;s move on. There’s a brand new white paper out from <a href="https://www.facebook.com/wildfireinteractive?sk=app_160731467314127&amp;app_data[wfrs]=338ec182-9ec8-11e1-867a-12313d286de3" target="_blank">Wildfire Interactive and EdgeRank Checker</a> that singles out 3 keys to improving Facebook reach and engagement for any brand. For their study, they analyzed around 1 million posts over 60 thousand pages. Let’s talk about what they concluded were the most engaging types of contents first&#8211;out of photos, status updates, videos, and links&#8211;before we get to their 3 keys.</p>
<p>Wildfire and Edgerank found that the most engaging type of content was photos. And by far. Interaction rates for photos are over 7x higher than the next most engaging content type. Photos are the most engaging type of content simply because they’re easy and instant with no thinking required. This means that you should be posting photos to engage your users because they are all truly, incredibly lazy.</p>
<p>The second most engaging type of content was status messages, which work like pictures because they’re instantaneous, and users can know whether they will engage right from the get-go. Time is of the essence – asking users to spend time making decisions on whether to engage by clicking, watching, or following URL’s is risky. However, there’s something to take note of here – for well-known actors, singers, and musicians, status messages are the number one most engaging type of content. Wildfire’s hypothesis for this is that “Status updates are novel and intriguing to an audience that is used to visually connecting [only] with a performer or entertainer.”</p>
<p>Finally, because you&#8217;ve slogged through to this point, here are Wildfire&#8217;s 3 keys to engaging <a href="http://newmediarockstars.com/2012/05/the-36-laws-of-facebook-etiquette/" target="_blank">Facebook</a> users on your brand/fan page:</p>
<p style="text-align: center;"><a href="http://newmediarockstars.com/wp-content/uploads/2012/05/Screen-Shot-2012-05-16-at-3.49.06-PM.png"><img class="size-full wp-image-12913 aligncenter" title="Screen Shot 2012-05-16 at 3.49.06 PM" src="http://newmediarockstars.com/wp-content/uploads/2012/05/Screen-Shot-2012-05-16-at-3.49.06-PM.png" alt="" width="700" height="172" /></a></p>
<p>&nbsp;</p>
<p><em><strong>What do you think of these suggestions?</strong></em></p>
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		<title>YouTube Opens Business Merch Store For All Partners</title>
		<link>http://newmediarockstars.com/2012/05/youtube-opens-business-merch-store-for-all-partners/</link>
		<comments>http://newmediarockstars.com/2012/05/youtube-opens-business-merch-store-for-all-partners/#comments</comments>
		<pubDate>Thu, 17 May 2012 19:26:15 +0000</pubDate>
		<dc:creator>Ed Carrasco</dc:creator>
				<category><![CDATA[New Media]]></category>
		<category><![CDATA[YouTube]]></category>
		<category><![CDATA[CafePress]]></category>
		<category><![CDATA[iTunes]]></category>
		<category><![CDATA[web store]]></category>
		<category><![CDATA[youtube]]></category>
		<category><![CDATA[YouTube business]]></category>
		<category><![CDATA[YouTube celebrities]]></category>
		<category><![CDATA[YouTube Merch Store]]></category>

		<guid isPermaLink="false">http://newmediarockstars.com/?p=12970</guid>
		<description><![CDATA[If you’re a new media artist on YouTube trying to make some money selling merchandise, the company has just opened its Merch Store to all partners today. Initially, only independent musicians could take advantage of selling their wares to the Merch Store in partnership with iTunes, Amazon, Songkick and many others. Now with online customized [...]]]></description>
			<content:encoded><![CDATA[<p><img class="alignleft size-full wp-image-12981" title="partners-store-2" src="http://newmediarockstars.com/wp-content/uploads/2012/05/partners-store-2.jpg" alt="" width="271" height="190" /></p>
<p>If you’re a new media artist on <a href="http://newmediarockstars.com/tag/youtube/">YouTube</a> trying to make some money selling merchandise, the company has just opened its Merch Store to all partners today.</p>
<p>Initially, only independent musicians could take advantage of selling their wares to the Merch Store in partnership with iTunes, Amazon, Songkick and many others. Now with online customized product retailer CaféPress in the mix, any YouTuber with a following can sell T-Shirts, albums, mugs, coasters or whatever they think their fans will love.</p>
<p>“By expanding the Merch Store globally and teaming up with more companies our partners use to earn a living, we hope even more partners can turn their channels into their dream jobs,” a spokesman for YouTube said to NMR.</p>
<p>A new tab called “Store” that will allow users to check out YouTube partners’ merchandise will be implemented in the next few months.</p>
<div id="attachment_12990" class="wp-caption aligncenter" style="width: 584px"><a href="http://www.youtube.com/user/DeStorm/store"><img class=" wp-image-12990  " title="Screen Shot 2012-05-17 at 2.38.39 PM" src="http://newmediarockstars.com/wp-content/uploads/2012/05/Screen-Shot-2012-05-17-at-2.38.39-PM-717x349-custom.png" alt="" width="574" height="279" /></a><p class="wp-caption-text">DeStorm&#39;s Merch Store</p></div>
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		<title>Kanye Hates You: What Twitter Is Really Saying</title>
		<link>http://newmediarockstars.com/2012/05/50cent-will-fight-you-kanye-hates-you-what-twitter-is-really-saying/</link>
		<comments>http://newmediarockstars.com/2012/05/50cent-will-fight-you-kanye-hates-you-what-twitter-is-really-saying/#comments</comments>
		<pubDate>Thu, 17 May 2012 17:58:58 +0000</pubDate>
		<dc:creator>Matthew Manarino</dc:creator>
				<category><![CDATA[New Media]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Twitter]]></category>

		<guid isPermaLink="false">http://newmediarockstars.com/?p=12926</guid>
		<description><![CDATA[I have been following MC Hammer on Twitter for a while, and here is what I have learned. MC Hammer loves planes, hotels, technology and exclamation points &#160; &#160; &#160; &#160; &#160; &#160; &#160; &#160; &#160; &#160; &#160; &#160; Now, when I meet MC Hammer I know exactly how it will go down. I will shake MC [...]]]></description>
			<content:encoded><![CDATA[<p>I have been following MC Hammer on <a title="Why We Are Obsessed With Celebrities on Twitter" href="http://newmediarockstars.com/2012/04/why-we-are-obsessed-with-celebrities-on-twitter/" target="_blank">Twitter</a> for a while, and here is what I have learned.</p>
<h3>MC Hammer loves planes, hotels, technology and exclamation points</h3>
<h3><a href="http://newmediarockstars.com/wp-content/uploads/2012/05/McHammer003.png"><img class="alignleft size-full wp-image-12929" title="McHammer003" src="http://newmediarockstars.com/wp-content/uploads/2012/05/McHammer003.png" alt="" width="519" height="112" /></a></h3>
<p>&nbsp;</p>
<p>&nbsp;</p>
<p>&nbsp;</p>
<p>&nbsp;</p>
<p><a href="http://newmediarockstars.com/wp-content/uploads/2012/05/MCHammer001.png"><img class="alignleft size-full wp-image-12927" title="MCHammer001" src="http://newmediarockstars.com/wp-content/uploads/2012/05/MCHammer001.png" alt="" width="518" height="111" /></a></p>
<p>&nbsp;</p>
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<p>&nbsp;</p>
<h3><a href="http://newmediarockstars.com/wp-content/uploads/2012/05/MCHammer004.png"><img class="alignleft size-full wp-image-12930" title="MCHammer004" src="http://newmediarockstars.com/wp-content/uploads/2012/05/MCHammer004.png" alt="" width="520" height="100" /></a></h3>
<p>&nbsp;</p>
<p>&nbsp;</p>
<p>&nbsp;</p>
<p>&nbsp;</p>
<p>Now, when I meet MC Hammer I know exactly how it will go down. I will shake MC Hammer’s hand then I will shout everything I know about new IPhones until we become best friends.</p>
<p>Our Twitter accounts often say more about us than we intend them to. Every shared link or tweet is a declaration of the things we love, hate and lust over. Through my obsession with crazy people’s Twitter accounts I have uncovered what every maniac on Twitter is secretly trying to tell us.</p>
<h3>Yoko Ono Is One Million Percent Crazy</h3>
<p><a href="http://newmediarockstars.com/wp-content/uploads/2012/05/YokoOno001.png"><img class="alignleft size-full wp-image-12932" title="YokoOno001" src="http://newmediarockstars.com/wp-content/uploads/2012/05/YokoOno001.png" alt="" width="518" height="94" /></a></p>
<p>&nbsp;</p>
<p>&nbsp;</p>
<p>&nbsp;</p>
<p>&nbsp;</p>
<p>Okay, maybe she is just on some next level thought, but I literally have no idea what that tweet is supposed to mean.</p>
<p><a href="http://newmediarockstars.com/wp-content/uploads/2012/05/YokoOno003.png"><img class="alignleft size-full wp-image-12933" title="YokoOno003" src="http://newmediarockstars.com/wp-content/uploads/2012/05/YokoOno003.png" alt="" width="522" height="90" /></a></p>
<p>&nbsp;</p>
<p>&nbsp;</p>
<p>&nbsp;</p>
<p>&nbsp;</p>
<h3>50cent Takes Shit From No One</h3>
<h3><a href="http://newmediarockstars.com/wp-content/uploads/2012/05/50cent001.png"><img class="alignleft size-full wp-image-12934" title="50cent001" src="http://newmediarockstars.com/wp-content/uploads/2012/05/50cent001.png" alt="" width="519" height="101" /></a></h3>
<p>&nbsp;</p>
<p>&nbsp;</p>
<p>&nbsp;</p>
<p>&nbsp;</p>
<p>What can you expect from a man who’s Wikipedia includes the following quote: “I was embarrassed that I got arrested like that&#8230; After I got arrested I stopped hiding it. I was telling my grandmother [openly], &#8216;I sell drugs.’” Incredible</p>
<h3>Kanye West Hates Everything</h3>
<p><a href="http://newmediarockstars.com/wp-content/uploads/2012/05/Kanye001.png"><img class="alignleft size-full wp-image-12935" title="Kanye001" src="http://newmediarockstars.com/wp-content/uploads/2012/05/Kanye001.png" alt="" width="525" height="77" /></a></p>
<p>&nbsp;</p>
<p>&nbsp;</p>
<p>&nbsp;</p>
<p><a href="http://newmediarockstars.com/wp-content/uploads/2012/05/Kanye002.png"><img class="alignleft size-full wp-image-12936" title="Kanye002" src="http://newmediarockstars.com/wp-content/uploads/2012/05/Kanye002.png" alt="" width="521" height="80" /></a></p>
<p>&nbsp;</p>
<p>&nbsp;</p>
<p>&nbsp;</p>
<p><a href="http://newmediarockstars.com/wp-content/uploads/2012/05/Kanye003.png"><img class="alignleft size-full wp-image-12937" title="Kanye003" src="http://newmediarockstars.com/wp-content/uploads/2012/05/Kanye003.png" alt="" width="523" height="76" /></a></p>
<p>&nbsp;</p>
<p>&nbsp;</p>
<p>&nbsp;</p>
<p><a href="http://newmediarockstars.com/wp-content/uploads/2012/05/Kanye004.png"><img class="alignleft size-full wp-image-12938" title="Kanye004" src="http://newmediarockstars.com/wp-content/uploads/2012/05/Kanye004.png" alt="" width="520" height="76" /></a></p>
<p>&nbsp;</p>
<p>&nbsp;</p>
<p>&nbsp;</p>
<h3>Joe Budden Is Just Like You and Me</h3>
<p><a href="http://newmediarockstars.com/wp-content/uploads/2012/05/JoeBudden.png"><img class="alignleft size-full wp-image-12939" title="JoeBudden" src="http://newmediarockstars.com/wp-content/uploads/2012/05/JoeBudden.png" alt="" width="517" height="96" /></a></p>
<p>&nbsp;</p>
<p>&nbsp;</p>
<p>&nbsp;</p>
<p>&nbsp;</p>
<p><a href="http://newmediarockstars.com/wp-content/uploads/2012/05/JoeBudden002.png"><img class="alignleft size-full wp-image-12940" title="JoeBudden002" src="http://newmediarockstars.com/wp-content/uploads/2012/05/JoeBudden002.png" alt="" width="519" height="94" /></a></p>
<p>&nbsp;</p>
<p>&nbsp;</p>
<p>&nbsp;</p>
<p>&nbsp;</p>
<h3>Cher Hates Making Sense</h3>
<p><a href="http://newmediarockstars.com/wp-content/uploads/2012/05/Cher001.png"><img class="alignleft size-full wp-image-12941" title="Cher001" src="http://newmediarockstars.com/wp-content/uploads/2012/05/Cher001.png" alt="" width="518" height="112" /></a></p>
<p>&nbsp;</p>
<p>&nbsp;</p>
<p>&nbsp;</p>
<p>&nbsp;</p>
<p><a href="http://newmediarockstars.com/wp-content/uploads/2012/05/Cher002.png"><img class="alignleft size-full wp-image-12942" title="Cher002" src="http://newmediarockstars.com/wp-content/uploads/2012/05/Cher002.png" alt="" width="516" height="110" /></a></p>
<p>&nbsp;</p>
<p>&nbsp;</p>
<p>&nbsp;</p>
<p>&nbsp;</p>
<p><a href="http://newmediarockstars.com/wp-content/uploads/2012/05/Cher003.png"><img class="alignleft size-full wp-image-12943" title="Cher003" src="http://newmediarockstars.com/wp-content/uploads/2012/05/Cher003.png" alt="" width="518" height="111" /></a></p>
<p>&nbsp;</p>
<p>&nbsp;</p>
<p>&nbsp;</p>
<p>&nbsp;</p>
<h3>So does U.S. Senator Chuck Grassley</h3>
<p><a href="http://newmediarockstars.com/wp-content/uploads/2012/05/ChuckG001.png"><img class="alignleft size-full wp-image-12944" title="ChuckG001" src="http://newmediarockstars.com/wp-content/uploads/2012/05/ChuckG001.png" alt="" width="521" height="95" /></a></p>
<p>&nbsp;</p>
<p>&nbsp;</p>
<p>&nbsp;</p>
<p>&nbsp;</p>
<p><a href="http://newmediarockstars.com/wp-content/uploads/2012/05/ChuckG002.png"><img class="alignleft size-full wp-image-12945" title="ChuckG002" src="http://newmediarockstars.com/wp-content/uploads/2012/05/ChuckG002.png" alt="" width="521" height="118" /></a></p>
<p>&nbsp;</p>
<p>&nbsp;</p>
<p>&nbsp;</p>
<p>&nbsp;</p>
<p>&nbsp;</p>
<h3>Tyrese Gibson Is Trying To Have Sex With You</h3>
<p><a href="http://newmediarockstars.com/wp-content/uploads/2012/05/Tyrese004.png"><img class="alignleft size-full wp-image-12946" title="Tyrese004" src="http://newmediarockstars.com/wp-content/uploads/2012/05/Tyrese004.png" alt="" width="516" height="112" /></a></p>
<p>&nbsp;</p>
<p>&nbsp;</p>
<p>&nbsp;</p>
<p>&nbsp;</p>
<p><a href="http://newmediarockstars.com/wp-content/uploads/2012/05/Tyrese002.png"><img class="alignleft size-full wp-image-12947" title="Tyrese002" src="http://newmediarockstars.com/wp-content/uploads/2012/05/Tyrese002.png" alt="" width="516" height="98" /></a></p>
<p>&nbsp;</p>
<p>&nbsp;</p>
<p>&nbsp;</p>
<p>&nbsp;</p>
<p><a href="http://newmediarockstars.com/wp-content/uploads/2012/05/Tyrese003.png"><img class="alignleft size-full wp-image-12948" title="Tyrese003" src="http://newmediarockstars.com/wp-content/uploads/2012/05/Tyrese003.png" alt="" width="518" height="79" /></a></p>
<p>&nbsp;</p>
<p>&nbsp;</p>
<p>&nbsp;</p>
<p>Whoa, these tweets make me feel wildly uncomfortable.</p>
<h3>Puff Daddy/P Diddy/ Diddy/ Has a Better Life Than You</h3>
<p><a href="http://newmediarockstars.com/wp-content/uploads/2012/05/Diddy001.png"><img class="alignleft size-full wp-image-12949" title="Diddy001" src="http://newmediarockstars.com/wp-content/uploads/2012/05/Diddy001.png" alt="" width="519" height="93" /></a></p>
<p>&nbsp;</p>
<p>&nbsp;</p>
<p>&nbsp;</p>
<p>&nbsp;</p>
<p>I guess my invitation to Cannes Film Festival got lost in the mail. Thanks for rubbing it in Diddy.</p>
<p>&nbsp;</p>
<p>&nbsp;</p>
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		<item>
		<title>Will YouPay For YouTube?</title>
		<link>http://newmediarockstars.com/2012/05/will-youpay-for-youtube/</link>
		<comments>http://newmediarockstars.com/2012/05/will-youpay-for-youtube/#comments</comments>
		<pubDate>Thu, 17 May 2012 16:29:28 +0000</pubDate>
		<dc:creator>Ed Carrasco</dc:creator>
				<category><![CDATA[Celebrities]]></category>
		<category><![CDATA[Entertainment]]></category>
		<category><![CDATA[New Media]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[YouTube]]></category>
		<category><![CDATA[paywall]]></category>
		<category><![CDATA[shay carl]]></category>
		<category><![CDATA[smosh]]></category>
		<category><![CDATA[subscriptions]]></category>
		<category><![CDATA[youtube]]></category>

		<guid isPermaLink="false">http://newmediarockstars.com/?p=12921</guid>
		<description><![CDATA[How would you feel if you had to pay premium for exclusive content from Shay Carl or Smosh? What would happen if your favorite web series was under a paywall? Exclusive content may become a cash cow for YouTube in the near future as they are trying to get more premium offerings such as sports, [...]]]></description>
			<content:encoded><![CDATA[<p><img class="alignleft size-full wp-image-12915" title="youtube-subscriptions-1" src="http://newmediarockstars.com/wp-content/uploads/2012/05/youtube-subscriptions-1.jpg" alt="" width="371" height="325" /></p>
<p>How would you feel if you had to pay premium for exclusive content from <a title="Shay Carl | YouTube Personality" href="http://newmediarockstars.com/2012/05/shay-carl/">Shay Carl</a> or <a title="Smosh | New Media Personalities" href="http://newmediarockstars.com/2012/04/smosh/">Smosh</a>? What would happen if your favorite web series was under a paywall?</p>
<p>Exclusive content may become a cash cow for YouTube in the near future as they are trying to get more premium offerings such as sports, live music and entertainment from larger media companies that have otherwise avoided the advertising-supported model. The Google subsidiary has already made an effort to roll out original channels and the additional of a subscription model may prove to make more money for them in the future.</p>
<p>The New York Post reported the musings from YouTube officials and added that while they are courting such offerings from these entities, it doesn’t necessarily mean that YouTube will create a paywall for the entire site. So Smosh and Shay Carl are free for everyone to see at the moment.</p>
<p>Although YouTube already offers pay-per-view movies and a subscription service for cricket fans through its website, this idea reported by the New York Post would be a breakthrough for the video-sharing platform, which makes an estimated $2 to 3 billion in projected revenue.</p>
<p>Let’s break down the pros and con of having a paywall, shall we?</p>
<p>The Pros</p>
<ul>
<li>Stating the obvious: Quality content. The idea of allowing subscription content has been floated since January, when YouTube CEO Salar Kamangar told an audience that he wanted subscription content alongside advertising-supported content. He said, “We’re a media platform and we want to [have] a business model that media partners demand.” Kamangar cited a possible yoga channel</li>
<li>Generating money for content creators: Subscriptions are a fixed revenue stream for content creators and won’t wildly fluctuate like tying advertising to video views. Should it become a reality, you can be assured that some independent content creators would like to charge for their content.</li>
</ul>
<p>The Con</p>
<ul>
<li>As with all things provided for free initially, allowing subscriptions for premium content will turn away people from watching it. Because they’ve long expected things for free, it will be a hard sell to get them to pay for it. Not only that, but for those wishing to make a quick buck out of it, it may take longer given that YouTube may have promotional deals to encourage subscriptions.</li>
</ul>
<p>[Source: <a href="http://www.nypost.com/p/news/business/youpay_for_tube_PjqG1dnxtSrVa2NHRwg5VP?utm_medium=rss&amp;utm_content=Business">New York Post</a>]</p>
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		<title>Google+: Does Anyone Use It?</title>
		<link>http://newmediarockstars.com/2012/05/google-does-anyone-use-it/</link>
		<comments>http://newmediarockstars.com/2012/05/google-does-anyone-use-it/#comments</comments>
		<pubDate>Wed, 16 May 2012 17:18:30 +0000</pubDate>
		<dc:creator>Ed Carrasco</dc:creator>
				<category><![CDATA[New Media]]></category>
		<category><![CDATA[content]]></category>
		<category><![CDATA[Google+]]></category>
		<category><![CDATA[news]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[web]]></category>

		<guid isPermaLink="false">http://newmediarockstars.com/?p=12907</guid>
		<description><![CDATA[While Facebook and Twitter has its users engaged constantly, the new kid on the block—Google+&#8211;is still struggling to shed its “ghost town” image. We told you a while back that Google+ clocked in at a mere 3 minutes per visitor monthly and for something that has been force-fed to millions of Google users that search [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://newmediarockstars.com/wp-content/uploads/2012/05/google-ghost-1.jpg"><img class="alignleft size-full wp-image-12891" title="google-ghost-1" src="http://newmediarockstars.com/wp-content/uploads/2012/05/google-ghost-1.jpg" alt="" width="380" height="250" /></a>While Facebook and Twitter has its users engaged constantly, the new kid on the block—Google+&#8211;is still struggling to shed its “ghost town” image.</p>
<p>We told you a while back that Google+ <a title="How To Keep Your Fans Glued on Social Media" href="http://newmediarockstars.com/2012/03/how-to-keep-your-fans-glued-on-social-media/">clocked in at a mere 3 minutes per visitor monthly</a> and for something that has been force-fed to millions of Google users that search and send emails, it’s quite a disappointment. This is despite Google’s Larry Page boasting that the social media network is hitting the 100 million mark and on track for more growth.</p>
<p>Well, more growth doesn’t translate to more usage or, in this case, more postings and more time spent. A recent project by RJMetrics pointed out some of the flaws in Google’s user interactions and here are some of the reasons why Google+ is still largely a “ghost town”:</p>
<h2></h2>
<h2>Once They Post, They Never Come Back</h2>
<p>The main concern for Google+ is getting its users to interact at length—3 minutes isn’t close to the countless hours spent on Facebook or Twitter every month. In fact, the RJMetrics study said that 30 percent of users who post something to the public don’t ever make another post again. In fact, those who manage to make five public posts are 15 percent more likely to never post again at that point.</p>
<h2>Google+ Not Motivating Enough</h2>
<p><img class="size-full wp-image-12892 alignright" title="google-ghost-2" src="http://newmediarockstars.com/wp-content/uploads/2012/05/google-ghost-2.jpg" alt="" width="359" height="250" /></p>
<p>Not only does Google+ have a problem with users posting at all, it has a problem with its users keeping up. The report found that for those people who make public post, there are 12 days between each post. Could it be that they’re giving up updating since it’s new and no one gave them some love? Well if the average post gets less than +1, we have a problem.</p>
<p>Of course, Google responded to the survey by dismissing the user engagement factor, saying in a statement, “By only tracking engagement on public posts, this study is flawed and not an accurate representation of all the sharing and activity taking place on Google+. As we’ve said before, more sharing occurs privately to circles and individuals than publicly on Google+. The beauty of Google+ is that it allows you to share privately – you don’t have to publicly share your thoughts, photos or videos with the world.”</p>
<p>If Google+ users spent more than 3 minutes a month, then perhaps the merits would be recognized. Until then, Google will have to find ways of making Google+ more interactive than ever and not lead to a slow erosion of engagement or otherwise find a different purpose for its social media project.</p>
<p>[Source: <a href="http://info.rjmetrics.com/blog/bid/56123/New-Google-Plus-Data-Shows-Weak-User-Engagement">RJMetrics</a>, <a href="http://www.fastcompany.com/1837332/exclusive-google-google-plus-ghost-town-weak-engagement-data-rj-metrics-study?partner=gnews">Fast Company</a>]</p>
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		<title>Shay Carl | YouTube Personality</title>
		<link>http://newmediarockstars.com/2012/05/shay-carl/</link>
		<comments>http://newmediarockstars.com/2012/05/shay-carl/#comments</comments>
		<pubDate>Tue, 15 May 2012 23:20:50 +0000</pubDate>
		<dc:creator>Alan Van</dc:creator>
				<category><![CDATA[Entertainment]]></category>
		<category><![CDATA[New Media]]></category>
		<category><![CDATA[The Rockstars]]></category>
		<category><![CDATA[YouTube]]></category>
		<category><![CDATA[shay carl]]></category>
		<category><![CDATA[shaycarl]]></category>
		<category><![CDATA[shaytards]]></category>
		<category><![CDATA[youtube]]></category>

		<guid isPermaLink="false">http://newmediarockstars.com/?p=12882</guid>
		<description><![CDATA[Shay Carl Butler. The man, the myth, the YouTube legend. His Shaycarl and Shaytards channels have around 1 million subscribers each, he’s one of the founders of a thriving Maker Studios, and he’s lost over 100 pounds since beginning ShayLoss in 2009. What can’t he do? NMR met up with streamlined Shay Carl at Lemonade [...]]]></description>
			<content:encoded><![CDATA[<div>Shay Carl Butler. The man, the myth, the YouTube legend. His Shaycarl and Shaytards channels have around 1 million subscribers each, he’s one of the founders of a thriving <a href="http://newmediarockstars.com/tag/maker-studios/">Maker Studios</a>, and he’s lost over 100 pounds since beginning ShayLoss in 2009. What can’t he do? NMR met up with streamlined Shay Carl at Lemonade in Venice, California, where we ate cafeteria-style cuisine and sipped on exotic lemonades in flavors like blueberry mint, watermelon rosemary, and blood-orange. Afterward, we went on to Santa Monica beach where Shay, the man with unlimited energy, swung on the rings, did backflips, cartwheels, jogged, and was an all-around Olympian while I was getting sand in my new sneakers and developing melanoma. Scroll down to see pictures of Shay acting up under Santa Monica Pier and to read my interview with Shay, where he discusses the jobs he’s schlepped through, how he feels about his family of fans, why he wouldn’t do reality television, and how his faith informs his life.</div>
<div><a href="http://newmediarockstars.com/wp-content/uploads/2012/05/MellyLee-NMR-Shaycarl01.jpg"><img class="aligncenter size-full wp-image-12867" title="MellyLee-NMR-Shaycarl01" src="http://newmediarockstars.com/wp-content/uploads/2012/05/MellyLee-NMR-Shaycarl01.jpg" alt="" width="640" height="512" /></a></div>
<div></div>
<p><strong><strong>Fun Facts:</strong></strong></p>
<p><strong><strong></strong></strong><strong>Alan Van:</strong> What’s the one thing you&#8217;d take with you to a deserted island?</p>
<p><strong>Shay Carl:</strong> <span style="color: #800080;">I got this question asked to me today. I said I would take a helicopter. That would be the best thing. If you really wanted me seriously to be on the island, and I couldn&#8217;t bring a device to get off the island, what would I have? Probably a boat. I just want to get off the island. I don&#8217;t know. A cellphone.</span></p>
<p><strong>Alan:</strong> Who asked you that randomly?</p>
<div>
<p><strong>Shay:</strong> <span style="color: #800080;">I was at another shoot today. I got in this big argument because the person was saying, &#8220;How would you know how to fly a helicopter?&#8221; but I was like, &#8220;Every helicopter comes standard with an operators manual.&#8221; So you&#8217;d have the helicopter and I&#8217;d just figure out how to operate it.</span></p>
<p><strong>Alan:</strong> I originally thought, &#8220;Oh, he&#8217;s obviously going to say &#8216;my family.’”</p>
<p><strong>Shay:</strong> <span style="color: #800080;">See, I&#8217;d picture my family is at home and I&#8217;d go back to them.</span></p>
<p><strong>Alan:</strong> A superpower you&#8217;d like.</p>
<p><strong>Shay:</strong> <span style="color: #800080;">Dude, I want to fly. I know it&#8217;s cliché, but I want to be able to fly. I think I&#8217;m going to someday. Honestly, I&#8217;m going to fly. There are dudes that fly. You see those guys with the wing suits that are flying and those guys with the little jet packs with the wings. They&#8217;re like flying! They&#8217;re going like this in the air [puts his arms out]. They jump off mountains. They can&#8217;t start from a low spot. They have to jump off of a high point but they&#8217;re basically tracking. They&#8217;re going a quarter half a mile some of these guys. I want to be able to fly. I would really love to be able to just swoop down like the pelicans and sniff the ocean and cruise through the Everglades.</span></p>
<p><strong>Alan:</strong> You know, if you can&#8217;t ever get one of those suits you can just become a scientologist.</p>
<p><strong>Shay:</strong> <span style="color: #800080;">Either/or.</span></p>
<p><strong>Alan:</strong> What&#8217;s your favorite and least favorite food dish?</p>
<p><strong>Shay:</strong> <span style="color: #800080;">Wait, do scientologists believe they can fly?</span></p>
<p><strong>Alan:</strong> Eventually.</p>
<p><strong>Shay:</strong> <span style="color: #800080;">Serious?</span></p>
<p><strong>Alan:</strong> Eventually, you get the powers. They&#8217;re hidden within us.</p>
<p><strong>Shay:</strong> <span style="color: #800080;">Where do you sign up for this?</span></p>
<p><strong>Alan:</strong> Los Angeles. Tom Cruise. John Travolta. Okay, favorite and least favorite food dish.</p>
<p><strong>Shay:</strong> <span style="color: #800080;">Well, it&#8217;s kind of a weird question since we just went to lunch and I had brussel sprouts. Least favorite? I don&#8217;t have a least favorite. As a guy who has a past of portliness, I tend to like most anything but if I was to pick a favorite, and this might sound weird because of my portly past, I love watermelon. If I was to pick one food, and it probably won&#8217;t sustain me on that island very long, but watermelon. A cold, crisp, freshly cut watermelon on a summer&#8217;s day right after somebody in the distance down the neighborhood cut their yard, and the sprinklers are on and you can just smell that. It&#8217;s the fresh juicy watermelon, I&#8217;ll take that.</span></p>
<p><strong>Alan:</strong> You know you&#8217;re torturing us right now.</p>
<p><strong>Shay:</strong> <span style="color: #800080;">I know, right? Who wants some watermelon? Raise your hand. I know you do. Comment below! You want some watermelon.</span></p>
<p><strong>Alan:</strong> So you&#8217;re president of the United States. What&#8217;s the first thing you do or change?</p>
<p><strong>Shay:</strong> <span style="color: #800080;">I&#8217;ll tell you. I&#8217;ll go in there and implement some policies right away and make some quick change, and we can get this country pointed in the right direction! I would get us out of debt. My first job, day 1 as president, I&#8217;ll say, &#8220;OK, here I am everybody, I’m president! Obviously, I have no idea what I&#8217;m doing so give me some smart people. The first thing I want to work with these smart people is getting us out of debt. What do we gotta do?&#8221; And here&#8217;s honestly what I would do: I would cut spending across the board. I would not treat anything special. I would be an equal opportunity offender. I would just cut spending. Everybody has to get cut a certain percentage. I don&#8217;t care who you are or what program. Every program is going to be cut a certain percent. We&#8217;re a family. This country&#8217;s a family. We gotta cut back. I can go farther into this but I&#8217;d get us out of debt as president.</span></p>
<p><strong>Alan:</strong> Very noble. Okay, done with fun facts.</p>
<p><strong>Shay:</strong> <span style="color: #800080;">And then I&#8217;d get all the chicks to make out with me by law. [laughs] Yeah! Woo!</span></p>
<p><a href="http://newmediarockstars.com/wp-content/uploads/2012/05/MellyLee-NMR-Shaycarl02.jpg"><img class="aligncenter size-full wp-image-12868" title="MellyLee-NMR-Shaycarl02" src="http://newmediarockstars.com/wp-content/uploads/2012/05/MellyLee-NMR-Shaycarl02.jpg" alt="" width="640" height="960" /></a></p>
<p><strong>Alan:</strong> So you first saw Katilette performing in a community theater musical. You said that the first moment you saw her that she was this vision. She was beautiful and singing. Was the feeling mutual? Was it love at first sight for her?</p>
<p><strong>Shay:</strong> <span style="color: #800080;">No. She didn&#8217;t even know who I was for 2 weeks after that. I went to this play. It was this play &#8220;Anything Goes.&#8221; She was the lead role, Reno Sweeney, in the play, and I was there with my buddy whose brother was in the play. We were there to see my brother&#8217;s friend perform in this play. She came out on stage, and I was like, &#8220;Dang, girl! She&#8217;s hot!&#8221; She&#8217;s gorgeous, she can sing, she can act, and right away I checked the program. I was like, &#8220;What&#8217;s that girl&#8217;s name?&#8221; I was trying to figure out what part in the play she was playing and then I found her name. I told my buddy that night and I turned to him and said, &#8220;I will marry that girl.&#8221; I said that! It was probably more of just joking, but I thought that she was really pretty, and she can sing and I really liked that she could sing. You know how after the play all the people will come out and you can go shake their hand and be like, &#8220;That was a great performance. Great job! I love your part here and blah, blah, blah.&#8221; I was afraid to even go to that line. She was in the line, and I was so infatuated with her I was so afraid to even talk to her. What happened was that I started stalking her. She didn’t know who I was. I started seeing her around campus at college. I finally got the courage to ask her out and it took a year and a half to convince her to marry me but I finally did it, and we&#8217;ve been married 10 years this January.</span></p>
<p><strong>Alan:</strong> So around that time when you were stalking her and you were in college &#8211;</p>
<p><strong>Shay:</strong><span style="color: #800080;"> I was incarcerated too because of these things.</span></p>
<p><strong>Alan:</strong> So you quit college over money issues, and you probably don&#8217;t regret quitting.</p>
<p><strong>Shay:</strong> <span style="color: #800080;">No, I wish I had quit sooner really.</span></p>
<p><strong>Alan:</strong> Do you think about going back?</p>
<p><strong>Shay:</strong> <span style="color: #800080;">No, absolutely not. A degree to me is such a worthless piece of paper at this point. Not for everybody. I don&#8217;t want to discourage those who are in school or that want to go to school. It just wasn&#8217;t for me. I couldn&#8217;t function there. It didn’t work out. Ultimately, the reason why I couldn&#8217;t, I wouldn&#8217;t say that this is the full truth, but the reason why I say I quit college is because I couldn&#8217;t find a parking spot. Literally, everyday I was going to this one class&#8211;my psychology class&#8211;there was never any parking spots. We had just had our second kid so my wife and 2 kids are at home, and I&#8217;m trying to find this parking spot, and I just spent $140 on this stupid book that the professor wrote so basically I&#8217;m sitting there and paying all this money sitting there listening to this guy&#8217;s opinion. Then next year he&#8217;s going to write a revised edition so the first $140 book that he sold me I&#8217;m going to be able to sell back for $15 and then buy his new book for $160 just so I can get 3 points that go towards this certificate that says I can have a job. Yay, I got a degree! I was like, “Screw that! I&#8217;m going to start working on my own. I don&#8217;t need these guys to tell me when I can start living in the real world,” so I dropped out of that stupid place and never looked back. Go to college, kids! You should though, honestly. If you don&#8217;t know what you&#8217;re going to do you should go there until you figure it out.</span></p>
<p><strong>Alan:</strong> So after college you held a ton of different jobs. I&#8217;ve heard 20-something right? You&#8217;ve owned a stone countertop company, you were a bug guy, but out of all those jobs what was the worst?</p>
<p><strong>Shay:</strong> <span style="color: #800080;">I&#8217;ve worked a lot of jobs, that&#8217;s true. That&#8217;s the one thing my dad growing up taught me. I would always remember him saying, &#8220;You need to learn how to work.&#8221; There&#8217;s a saying my family would go by, &#8220;Work will work when nothing else would work,&#8221; so he taught me how to work. It wasn&#8217;t like I wanted to work. I wanted to do something with purpose. So I did and I never settled. I&#8217;d get a job and I would like it and be good at it, but it was like, “This isn&#8217;t my passion,” so I did a lot of other stuff. Dishwashing was probably the worst. I was a dishwasher at this steak and seafood restaurant. They would wait until 11:30 at night, and here I am a 16-year-old kid&#8211;a sophomore or junior in high school&#8211;and these older cooks like to mess with the new guy so they would slam you at 11 o&#8217;clock at night, and they&#8217;d bring you all their broiler trays, grease traps, and oven hood vents, and I&#8217;d be there scrubbing these things until 2 in the morning. That was the worst job probably.</span></p>
<p><strong>Alan:</strong> When you first got your computer, you were up all night watching YouTubers like sxephil and seeing how they connected with their audiences, and you thought,  &#8221;I could totally do that.&#8221; Before that point, had it ever crossed your mind that you would want to be an entertainer?</p>
<p><strong>Shay:</strong> <span style="color: #800080;">No. That&#8217;s what&#8217;s so crazy. I don&#8217;t know why it never dawned on me that this could be a viable source of income for me. Like, I could grow up and become an entertainer. It just never seemed realistic. That idea was never put in my mind. I never thought, &#8220;Oh, I&#8217;ll grow up to be an entertainer!&#8221; What did that mean? I couldn&#8217;t really sing, I&#8217;m not an actor, and I&#8217;m not a stand-up comedian. It&#8217;s evolved into that though, and it&#8217;s like, “Oh yeah, this makes sense. This is me.” People that have known me all my life will just say, &#8220;Oh, that&#8217;s just Shay being Shay.&#8221; That&#8217;s just how I normally am. This has been a perfect venue and a perfect medium for me to fall into. I remember the very first time that idea was put into my head was by a very good friend of mine named Jamie. He was a good friend of mine from high school. I went to his wedding, and at his wedding I randomly got to give a toast and there was 200 people, and I had the whole crowd just cracking up on the microphone and everyone at the wedding thought I was so funny. Afterwards, when I was leaving, I&#8217;m like, &#8220;Hey, congratulations!&#8221; and I was hugging him, and I remember he said to me, &#8220;Dude, you&#8217;ve got to get your comedy out there!&#8221; And I&#8217;m like, &#8220;What do you mean get my comedy out there? Like how? What comedy to get out where?&#8221; I remember when he said that I was thinking, “Well, how would I even go about that?” Little by little, I became a radio DJ, and I found out about YouTube. My life kind of made that switch where I can entertain people, and I found out I can get paid on YouTube to do it. Once I figured that out, I never looked back. It just kind of all focused on, and I wanted to make it work. I wanted this to be my career and it worked so far. You know, it&#8217;s interesting that out of all the 20 jobs I&#8217;ve had, this job as a full time YouTuber or whatever you want to call it has been the longest job I&#8217;ve ever had. I&#8217;m 32-years-old now, and I&#8217;ve had pretty close to 20 jobs, and this is the longest job I&#8217;ve ever had is being a YouTuber. I know this better than any career I&#8217;ve ever done at this point. This is what I do.</span></p>
<p><img class="aligncenter size-full wp-image-12866" title="MellyLee-NMR-Shaycarl03" src="http://newmediarockstars.com/wp-content/uploads/2012/05/MellyLee-NMR-Shaycarl03.jpg" alt="" width="640" height="512" /><strong>Alan:</strong> In the beginning, you weren&#8217;t making much and after working up to finally become a partner your first partner check was only 300-something dollars. There were times where you weren&#8217;t really making it through the month but your wife supported you. What if she hadn&#8217;t supported you? What if she said, &#8220;No, this YouTube thing is not going to work out, Shay.&#8221;</p>
<p><strong>Shay:</strong> <span style="color: #800080;">I would probably have done what she told me to do because I have found that that&#8217;s the best thing to do [laughs]. Honestly, I am the person I am largely because of my wife. She has been so supportive throughout the years. Not only was it crazy for me to get into YouTube but when I was trying to find other things, I was like, &#8220;Hey honey, let&#8217;s move across the country to North Carolina.&#8221; We lived in Idaho at the time, and I wanted to move to North Carolina to be a door-to-door pest control salesman. It was like, “What? We&#8217;re going to move to the East Coast to sell pest control?” But she supported me and was always like, &#8220;OK.&#8221; She has always believed in me, and we&#8217;ve always made it work. There were some hard times where it was like, “Do we pay the gas bill or do we save this money for groceries because we don’t have groceries?” We also had two kids and we had to pay the gas bill. Those times were definitely hard as a newlywed couple.</span></p>
<p><strong>Alan:</strong> She must have trusted you also because you&#8217;ve always been very entrepreneurial minded. When you first started getting your checks from YouTube, did you say, &#8220;Whoa, this could be a full-time career!&#8221; Did your mind immediately go, &#8220;I can make a ton of money off of this!”?</p>
<p><strong>Shay:</strong> <span style="color: #800080;">No. Once I finally got partnered&#8211;because I did this for a little while before I started making money&#8211;but once I finally got that all linked I saw that I was making money in my AdSense. Once you&#8217;re finally linked, you have an AdSense account where you can log on and see how much you&#8217;re making. I got on there and I remember when it was like 2 dollars or 3 dollars, and I was like, “Whoa, there&#8217;s something that&#8217;s showing up as a result of me uploading this video! When I upload this video this thing with the money goes up a little bit. Holy crap!” Just that connection was so cool. For a month’s worth of work, a month’s worth of videos, we got 326 bucks. I was like, “Dude, we can pay our light bill and our water bill with that!” That&#8217;s what it was at first. I was like, “This is gonna help us supplement those bills that we have.” I remember the first goal when I started doing this was, “I&#8217;m going to work until I can pay our mortgage,” because we had just bought a house. It was 1000 bucks a month for our mortgage payment. I thought, “If I could make 1000 dollars a month doing YouTube, and I could make this mortgage payment, I&#8217;ll be set.” It was little steps like that. I just kept working and working, and finally I got it up to where I could make enough to make my mortgage payment. One day I was like, “Wow, this is like replacing my regular income. This is my new job!” We just quit everything else and just started doing this.</span></p>
<p><strong>Alan:</strong> How do you personally view the content that you create for YouTube? Do you look at it as art? Do you look at it as just fun? First and foremost a paycheck? What is it?</p>
<p><strong>Shay:</strong> <span style="color: #800080;">That&#8217;s a good question because after you&#8217;ve done this for so long and after the hype has worn off of like, &#8220;This is so crazy and exciting that this is my career and this is my job.&#8221; After you&#8217;ve done it for 4 years you start to say, “Well, what am I doing? Am I offering any kind of value?” Is it just me like, &#8220;Hey, guys! It&#8217;s me and my stupid family again”? Am I giving anything to society? Over the last probably six months, I started to really think about that. What am I providing? What am I doing? Just as a man, what am I providing to society? Am I doing anything? Plumbers help people fix their toilets, and construction workers help build things. What is the value that I&#8217;m giving, if any at all? At the end of the day, the comments really show us that what we&#8217;re doing is worth it. Somebody would pay a million dollars to feel better and smile and feel better about themselves. The feedback we get, the emails, the tweets, and all the comments we get from people who watch &#8211; yeah, we do offer a lot to people. The way that I view it is, it&#8217;s like “The Kardashians” and it&#8217;s like a reality show. People always complain about these horrible reality shows. We&#8217;ve got the “Jersey Shore” and these scumbag Kardashians. Well, we have something else to offer. You can have that sit-down experience where you want to sit down and eat dinner and have the relaxed experience like a TV. It&#8217;s something that&#8217;s easy to watch. It&#8217;s fun; it&#8217;s our family having a good time. It will, at the end of the day, make you smile. A lot of people like to smile, it turns out. I don&#8217;t know. It&#8217;s a thing catching on. Try it.</span></p>
<p><a href="http://newmediarockstars.com/wp-content/uploads/2012/05/MellyLee-NMR-Shaycarl04.jpg"><img class="aligncenter size-full wp-image-12869" title="MellyLee-NMR-Shaycarl04" src="http://newmediarockstars.com/wp-content/uploads/2012/05/MellyLee-NMR-Shaycarl04.jpg" alt="" width="640" height="427" /></a></p>
<p><strong>Alan:</strong> So if the Shaytards were on TV, would it be a reality show like “The Osbournes” or “The Kardashians”?</p>
<p><strong>Shay:</strong> <span style="color: #800080;">No. I mean, probably. They&#8217;d probably want to switch it and script it and make us fight at stuff. That would never happen. We would never agree to that. It wouldn&#8217;t be worth it to us. We have so much control now that I would never forfeit that. We are able to provide and make enough money to provide for our families. Even if I made substantially more money, to lose that freedom is not worth it. That opportunity cost isn&#8217;t there. The freedom that I have now is worth more than a billion dollars. If you were to say, &#8220;I will give you a billion dollars but you have to work 9 to 5 Monday through Friday at this place, and you have to do exactly what I tell you to do,&#8221; I&#8217;d say, “No way.” I&#8217;m not going to do it because freedom is more valuable to me than the money. Those opportunities will come. I&#8217;m not about being a YouTuber to become a TV star or to become a movie star. I&#8217;m doing this because I&#8217;m part of a wave, a generation of people who are creating a new form of content, a new form of communication, a new form of ingesting news and knowledge and all that stuff. That rhymed! News and knowledge. Check out news and knowledge on my new “News and Knowledge Show”! So it&#8217;s cool to be part of something that is groundbreaking, to be a pioneer of something. Not like, &#8220;I hope I can get enough exposure so I can get on TV and be on a billboard!&#8221; That doesn&#8217;t matter to me. I don&#8217;t care about that. I want to be part of something that people will look back on and be like, &#8220;Remember when the computers started taking over? Remember when the computers made us do that stuff we didn&#8217;t want to do?&#8221;</span></p>
<p><strong>Alan:</strong> It’s interesting that your channel, all your fans are really a community.</p>
<p><strong>Shay:</strong> <span style="color: #800080;">It&#8217;s a family really. Like I said, I&#8217;ve been doing this for 4 years. There&#8217;s some people that have been on this journey with me this whole time. They have been there on those videos where I was in my room and I have hit 200 subscribers. 200 people have hit this button that said that they wanted me to be a part of their life. And I remember thinking like &#8211; hold on, I want to wait for this.</span></p>
<p><strong>[Helicopter flies by]</strong></p>
<p><strong>Alan:</strong> Hey! There&#8217;s your helicopter! It&#8217;s coming to get you!</p>
<p><strong>Shay:</strong> <span style="color: #800080;">I&#8217;m right here! Deliver the chopper here! See, guarantee you that the helicopter has an operators manual on them. If it had landed here, and we had enough time stranded on an island, don&#8217;t you think we can figure out how to fly it? I mean, there&#8217;s trial and error but I guess you don&#8217;t have much trial and error with a helicopter. Anyway, what were we talking about?</span></p>
<p><strong>Alan:</strong> Community. It&#8217;s your family.</p>
<p><strong>Shay:</strong> <span style="color: #800080;">Right. Some of those people were there when I was imagining 200 people in my room. I remember when I had hit 200 subscribers I thought, &#8220;Wow, what if all 200 people were right here in my bedroom?&#8221; We wouldn’t fit them all! That&#8217;s a lot of people! Some of those people that have been here for this whole journey, like that guy who was walking by that said, &#8220;Hey Shay!&#8221; he is in my house everyday because people that watch me, they&#8217;re part of our family. I get that all the time when people would walk up and say, &#8220;I know that this is weird, but I feel like I know you so well. You have no idea who I am.&#8221; But I do know who they are because I know that they know who I am so they have a lot of stuff to talk about because they know my life. It&#8217;s easy for them to say, &#8220;How&#8217;s Babytard?&#8221; They know them. It&#8217;s more of a community. A lot of it feels like a big family sometimes. And you know, I have adopted a lot, probably over 60,000 children, so there&#8217;s that.</span></p>
<p><strong>Alan:</strong> It&#8217;s cool how they&#8217;re so comfortable going up to you. You talk about the service that you provide to your community, your family, and these people that watch you. It&#8217;s beyond a paycheck for you; you&#8217;re giving them a smile. I think one of the most common adjectives seen when your fans post on your videos is &#8220;inspirational.&#8221; What makes your videos so inspirational?</p>
<p><strong>Shay:</strong> <span style="color: #800080;">Back a long time ago, I remember getting that question, and I don’t know if they&#8217;re inspirational. I think the goal that I have is that I am just having a really good time living life, and I really enjoy my life, and I&#8217;m grateful for all the things that I have. Just realize there&#8217;s so much out there that&#8217;s available, not only to me but to anybody, and it&#8217;s just fun to me and I&#8217;m having a good time, and I want everybody else that&#8217;s watching the videos to feel that and feel like they&#8217;re part of the party. There&#8217;s a lot of good opportunities, and I&#8217;ve kind of always been like that. In my life, I just love inspirational movies and I love inspirational quotes. I love going to movies where afterwards you feel like, &#8220;I can do that!&#8221; I&#8217;ve always been very optimistic. I&#8217;ve always had this crazy and insane goals for myself like, &#8220;I can do this!&#8221; I&#8217;ve kind of always had this tendency, and I feel like kind of an obligation with all of these people willing to watch our videos that I feel like I should offer something to them that will give them something to come back for. If you can inspire people, what better thing to provide than a little bit of inspiration? Tell you what, everybody wakes up on those days where you just don&#8217;t feel like it. You don&#8217;t feel like smiling, you don&#8217;t feel like talking to anybody. I hope that our videos are that place where people can come when you wake up on those days where it&#8217;s like, &#8220;Ugh,&#8221; and just get a little laugh first thing in the morning. It&#8217;s all about perspective. It&#8217;s easy to be like, &#8220;I&#8217;m in a crappy mood today,&#8221; but it&#8217;s like, &#8220;No, I&#8217;m going to choose to not be in a crappy mood. I&#8217;m going to breathe deep, I&#8217;m going to sit up, and I&#8217;m going to smile.&#8221;  Physiologically making those changes in your body can change your mental mood and they can change your state.</span></p>
<p><strong>Alan:</strong> Your videos are very positive and uplifting. Do you think it has anything to do with your faith? A lot of your viewers wonder if you are Mormon, but I think you&#8217;ve been pretty open about being a Mormon. You went on a mission to Trinidad, Tobago, and Guyana. Do you think your faith affects your videos in any way?</p>
<p><strong>Shay:</strong> <span style="color: #800080;">Totally. Absolutely. That&#8217;s the funny thing. I leave our faith out of it a lot just because sometimes I just don&#8217;t want to deal with it in the comments. The official name of our church is The Church of Jesus Christ of Latter Day Saints. The nickname of our church is Mormons. We&#8217;re Mormons. I kind of don&#8217;t talk about it a lot. I could talk about it a lot more. Honestly, a lot of the answers to the questions that people ask me, &#8220;Why are you so happy,&#8221; and stuff, is because of our faith and what we believe. It&#8217;s not crazy. I know there&#8217;s a lot of stereotypes of Mormons and stuff like that. We believe that our family is sealed forever. That&#8217;s kind of the basis of our belief.  Me and my wife believe that we are married for not only until death do us part but we believe because of our faith that we are sealed for time and eternity. We believe that we live after this life, and we believe that we will remain in this relationship after we die and that our children are sealed with us and that we&#8217;re an eternal family and that we&#8217;ll always be together. That basis and that feeling of that we&#8217;re just this little unit of people who are family. We&#8217;re brothers and sisters but still at the same time it&#8217;s cool to be able to figure out life together in a sense that we&#8217;re teaching our kids. We&#8217;re religious and we&#8217;re Mormons, and I don&#8217;t talk about it a lot because of the comments and people are freaking out in these giants fights in the comments break out. Sometimes it&#8217;s not worth it. I did a funny video the other day where I was at church, and I was filming myself in front of the church with the sign of the church behind me saying, &#8220;You guys always ask me which church we go to, and I just really don&#8217;t want to talk about it. I want to keep that private,&#8221; but the sign is really big and then of course in the comments they&#8217;re like, &#8220;The sign was behind you!&#8221; and people are fighting and people take it too serious sometimes. Anyway, yeah, we&#8217;re Mormons. I don&#8217;t hide it, but I don&#8217;t come out and shove it down people&#8217;s throat.</span></p>
<p><strong>Alan:</strong> You have so many channels now and Katilette has her own channel. Was she gung ho about having her own channel, or was this an extension of your brand? Were your audiences asking for Katilette?</p>
<p><strong>Shay:</strong> <span style="color: #800080;">They love her. I think that&#8217;s really why we have any subscribers at all is because of her. When we first started her channel, she wanted to get into it too. It&#8217;s so long ago, it&#8217;s hard to remember now. She started her channel 3 years ago. I was getting into it, and she was excited about doing it. Sometimes she feels like, “Is it worth doing a YouTube channel because I&#8217;m in it so much,” but she likes it. She makes 2 videos a week, and she&#8217;s part of “The Moms View,” which is a new channel that they&#8217;ve got going, which is with my sister, my sister-in-law, and my wife, and they all do mommy tips, all that kind of stuff. She&#8217;s a full time YouTuber too, and her conflict is that she wants to be a mom, first and foremost. She was in college too, and she wanted to go into health and fitness. She always wanted to be a mom, and that&#8217;s her favorite thing, being at home with the kids.</span></p>
<p><img class="aligncenter size-full wp-image-12870" title="MellyLee-NMR-Shaycarl05" src="http://newmediarockstars.com/wp-content/uploads/2012/05/MellyLee-NMR-Shaycarl05.jpg" alt="" width="640" height="427" /></p>
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<strong>Alan:</strong> You have all these channels. You basically have kind of an empire; this Tard empire. You put out so many videos, at least a video a day. You started off putting out a video a day, and you still put out a video a day.</p>
<p><strong>Shay:</strong> <span style="color: #800080;">We put out like 6 videos a day now with all the channels. Just yesterday alone, our little crew, that&#8217;s so funny because people are starting to think that I planned it this way. Little by little, my family&#8217;s gotten into it. We uploaded a podcast, an iPhone video, sometimes we upload a lot of content.</span></p>
<p><strong>Alan:</strong> Going into that, some people think you planned it that way. Do you think that your content output is growing with your audience or do you think your audience is growing with your content output?</p>
<p><strong>Shay:</strong> <span style="color: #800080;">That&#8217;s a good question. I think our content output is growing&#8230;I don&#8217;t know. I don&#8217;t think about it that much. I just upload a lot of videos. I&#8217;m just like, “Let&#8217;s put up this video, and let&#8217;s make this video!” This Justin Beiber video that we&#8217;re making is literally like we&#8217;re all in a room, and I&#8217;m like, &#8220;Hey, have you heard Justin Beiber&#8217;s new song?&#8221; and my brother&#8217;s like, &#8220;Yeah, I hate it,&#8221; and I&#8217;m like, &#8220;No! It&#8217;s kinda catchy; I like it,&#8221; and he&#8217;s like, &#8220;No, it sucks!&#8221; and I&#8217;m like, &#8220;Don&#8217;t you think Logan looks like Justin Beiber?&#8221; So we&#8217;re just sitting there talking, and we&#8217;re like, &#8220;We should do a parody video,&#8221; and he&#8217;s like, &#8220;No,&#8221; and I&#8217;m like, &#8220;Yeah! Let&#8217;s fly Logan out here!&#8221; That&#8217;s what&#8217;s so fun about it. It&#8217;s just like every idea we have or idea that we want to do we&#8217;re just like, “Yeah, let&#8217;s make a video out of it.” So yeah, sometimes we upload a lot of videos.</span></p>
<p><strong>Alan:</strong> What if one day one of your children said to you, &#8220;Dad, I don&#8217;t want to be on these YouTube channels anymore.&#8221; Do you ever feel  uncomfortable with putting too much of your family out there?</p>
<p><strong>Shay:</strong> <span style="color: #800080;">That&#8217;s definitely something that me and my wife have to take into consideration, like how much are we going to share and how much of our lives are we going to put out there for all of these people to see. At the end of the day, our daily videos are 15-20 minutes long. I have an editor now, but I see all those videos before it goes up. It&#8217;s not like TV where I don’t have a say of what goes up. I&#8217;m very conscious of keeping my family and kids safe. If the day ever comes where the kids don&#8217;t want to do it, I&#8217;m not going to force them into it. &#8220;You get on that camera and be funny! Better be cute or I&#8217;m going to smack you!&#8221; What I&#8217;m more worried about is that they want to start their own YouTube channels. Princesstard already has her channel design laid out. She&#8217;s like, &#8220;I want it pink, and I want it to say Princesstard here!&#8221; and I&#8217;m like, “Oh my gosh.” I&#8217;m trying to oppress them from getting on the Internet as long as possible. I think that’s going to be the other way around. I think they want to get on and start doing it right away but I&#8217;m trying to hold them back for as long as I can.</span></p>
<p><strong>Alan:</strong> Earlier, when we were having lunch, you were talking about Maker Studios. You were one of the founders. What&#8217;s it like being a part of Maker Studios? How has it helped you with all of your channels?</p>
<p><strong>Shay:</strong> <span style="color: #800080;">I wouldn&#8217;t be able to do half the stuff without having Maker Studios. Maker has been crazy. For the last 3 years of our lives, this company developing and growing has been cool to watch and to be a part of. It&#8217;s just an amazing opportunity. We started it with the idea that we were just going to help each other make YouTube videos. It was just a bunch of YouTubers together to help each other create content. Before, I was just shooting with my wife, and my wife&#8217;s holding this little digital camera, and I&#8217;m like, &#8220;No! Hold it like this!&#8221; and she&#8217;s like, &#8220;I don’t know how to do it!&#8221; When I got with the other YouTubers, there were cameras and guys that knew how to edit and know how do to sound. When we first started it, it was the idea of convenience like, “Let&#8217;s work together and make it easier to do videos.” As time progressed, we were able to hire people and get people who know what they’re doing, like cameramen and people who graduated from film school. For this Justin Bieber parody that we made, it was like “OK, we need somebody to do the beat. Who do we have to do the beat? My buddy, HiimRawn, he&#8217;s part of Maker Studio. I call and say, &#8220;Ron, I need you to make this beat song.&#8221; So me and Casey write the lyrics. Well, who can we get to sing it? So we get somebody that can sing. Well, who can film it? It&#8217;s like this pool of resources that I can pull from. For instance, yesterday we were filming on the green screen, and we&#8217;re like, &#8220;We need this!&#8221; We have a prop room so we can run to the prop room, and we have all this random stuff that we&#8217;ve had from the 4 years of videos that we&#8217;ve made and kept, and we&#8217;ve grown this giant prop room and we have wardrobe. The first outfits we&#8217;ve ever bought to shoot videos for the station, we still have that stuff. Over the last 4 years, we&#8217;ve built up this giant library of wardrobe and props so we can just go in and be like, “I want that shirt and that Freddy Krueger glove and these earrings and this wig.” Then we run off and go &#8220;OK, let&#8217;s go make our video now!&#8221; You have all these supplies, and it&#8217;s just been really cool. As a founder of Maker, I was just at the right place at the right time. I made friends with Danny Diamond and Lisa Nova and Ben, and I came here to LA and they were super nice to me and we started the company together. Now Maker Studios is way bigger. It&#8217;s a real legitimate corporation. There&#8217;s 300 employees, there&#8217;s insurance and 401Ks; all that crap that companies have. I&#8217;m not part of any of that. I just kind of create my content, and I&#8217;m a founder of the company but I don&#8217;t run it day to day. I just run my channels.</span></p>
<p><img class="aligncenter size-full wp-image-12865" title="MellyLee-NMR-Shaycarl07" src="http://newmediarockstars.com/wp-content/uploads/2012/05/MellyLee-NMR-Shaycarl07.jpg" alt="" width="640" height="479" /><strong>Alan:</strong> I don&#8217;t know how different you are private versus public persona, if there’s even a difference at all. Do you ever feel tired during the day? Do you feel like you&#8217;re always “on” and always looking for a moment to film? Don&#8217;t you ever just get sick of it and just want to live a day without it?</p>
<p><strong>Shay:</strong> <span style="color: #800080;">Totally. Here&#8217;s a great example: something funny would be happening where one of our kids are doing something, and we&#8217;d be cracking up and me and Katilette would be like, &#8220;Oh! We should be filming this!&#8221; And then we say to ourselves, “No, let&#8217;s just enjoy this moment. Let&#8217;s just enjoy this part of our lives without feeling like we have to film it.” There&#8217;s definitely days where it&#8217;s like, “Ugh, I got to turn the camera on.” It&#8217;s kind of just become part of my personality. You just get through it. That&#8217;s part of my mantra that I talk to my viewers about is the ability to choose happiness. I believe you literally have the option to choose how you react to any stimulus. You can reach over and slap me in my face right now and the natural reaction would to be pissed at you and fight back at you, but there&#8217;s this little space between what you did to me and my option to choose how I&#8217;m going to react to you. I really believe as people our power is to say, &#8220;I&#8217;m not going to let that affect me. I&#8217;m not going to let that person choose how I feel.&#8221; This outside stimulus, whatever it is, it could be a flat tire, or somebody can hit you in the eye, whatever it is, I&#8217;m not going to let that decide how I feel inside. When I feel that way or I feel like, &#8220;Ugh, I just don&#8217;t feel like it today,&#8221; it&#8217;s just like [takes deep breath] and I can just change my mood by just little things. Like, what is really important in life? All this stupid stuff I&#8217;m worrying about right now, it doesn&#8217;t matter. What if my kids died right now? I wouldn&#8217;t care about any of the crap right now. You got to have those moments whatever it is. Whether it&#8217;s a good song or Shaytards video or opening your window, just those things you can do to make yourself feel better. On those days where I don&#8217;t feel like filming, I just do things whatever it takes. Maybe it takes a little time to feel better, but as a person, you got to learn how to do it. Some people do it different ways. It&#8217;s hard, it&#8217;s not easy. It&#8217;s not like, &#8220;Oh yeah! It&#8217;s easy to be happy!&#8221; It takes a lot of work. That&#8217;s the crazy thing about life in general is that we&#8217;re all dealing with these emotions and feelings. It&#8217;s like what we&#8217;re all worried about, right? It&#8217;s how we feel. Are we happy? Anyway, that&#8217;s one thing I want to do more of. I want to delve into that sociological discussion between people. I want to actually start another YouTube channel where we have discussions like that, but I don&#8217;t dare because people will yell at me for starting another YouTube channel. The reason why YouTubers start new YouTube channels is perception. Their viewers think, &#8220;This is the only thing that can go on this channel.&#8221; I don&#8217;t know, that doesn&#8217;t make sense. Anyway, next question!</span></p>
<p><strong>Alan:</strong> I can see how you&#8217;re so inspirational to people because you&#8217;re so positive. You, yourself, are empowered by your own positivity and you&#8217;re empowering other people by saying, “You have a choice.”</p>
<p><strong>Shay:</strong> <span style="color: #800080;">If I don&#8217;t live it, then how can I inspire other people? That&#8217;s the great thing in this whole inspiring other people. It&#8217;s just me learning to become a better person. It&#8217;s not like I&#8217;m preaching to people. I hope I can be open and honest, and I want to figure out what is the truth and what is the best way to approach life and people and just to discuss that and be honest. Whatever the truth is, I don&#8217;t care what it is or what the best way is, I want to be able to do that and be able to discuss that and figure it out. That&#8217;s my goal to become a self-actualized person and become the best person I can be. When people are around you, they are motivated by other people. Just trying to do the best, I guess. It&#8217;s a big compliment though, so thank you for anybody who says I&#8217;m inspirational.</span></p>
<p><strong>Alan:</strong> We had questions for you from Twitter. This one is from <a href="http://twitter.com/MattGehring123">@MattGehring123</a>, and he asked, &#8220;How does it feel knowing you inspired so many people to vlog themselves?&#8221;</p>
<p><strong>Shay:</strong> <span style="color: #800080;">I bet there are a lot of moms and dads that are pissed at me because their kid is always like, &#8220;Mom! Dad! Why can&#8217;t you be more like the Shaytards!&#8221; I hate getting those comments like, &#8220;I wish my parents were more like you.&#8221; I know there&#8217;s parents out there that probably hate the Shaytards because of that. I think it&#8217;s a good thing. I think sharing life in general is good. I know that this is profound, but at the end of the day people are people. People like the same things. Everybody likes fresh air, good food, pretty girls, and handsome guys. Everybody likes the same stuff. We&#8217;re all the same. People that vlog now, I think it&#8217;s cool. There&#8217;s so many daily vloggers now. I stumble across a lot of people. It&#8217;s interesting to see different people&#8217;s lives. That&#8217;s the gist of it, like, “What&#8217;s he doing? What&#8217;s he like when he goes to the grocery store? I go to the grocery store too!” That&#8217;s relatable. I want to see that. It&#8217;s cool to see these people and their different relationships. It&#8217;s interesting to see how much different vloggers are willing to share. Certain people are so raw on camera and are just like crying. I don&#8217;t do that much but it&#8217;s interesting to see different levels of openness in people vlogging.</span></p>
<p><strong>Alan:</strong> Moving on to <a href="http://twitter.com/AlisonBusch1">@AlisonBusch1</a>. She asks, &#8220;How long do you believe you are going to continue on the journey you are now experiencing?&#8221; How long can you see yourself go along with this?</p>
<p><strong>Shay:</strong><span style="color: #800080;"> Forever, I guess. I always say it&#8217;s this giant train I&#8217;m riding, and I don&#8217;t know where it&#8217;s going to go and how long it&#8217;s going to take me but I&#8217;m just riding it as long and as fast as I can. The longer we go, the more legitimacy that this industry gets, the longer I foresee it going. At this point, barring some crazy disaster, it&#8217;s just going to evolve the way it has evolved in the last 4 years. It&#8217;s just going to exponentially grow faster with time. Little by little, it&#8217;ll just get bigger and bigger and we&#8217;ll just adapt and develop with it. Who knows? The sky&#8217;s the limit. I know for a fact there&#8217;s some really cool things and opportunities in our future, and that&#8217;s exciting. I&#8217;m not saying that just for me, that&#8217;s true for  everybody. Everybody has that feeling of abundance. Trust me, there&#8217;s a lot of great cool things that are coming. It just takes time. You got to work at it and put the time in. Eventually you&#8217;ll start seeing the fruits of your labor but it does take time. I feel like we&#8217;ll keep doing this. I don’t know what we&#8217;ll do. We&#8217;ll do different projects. My goal, where I want it to be, is that I always want to be in control of what I&#8217;m doing. I always want to be creating things that I like and other people will like. If I can just keep doing that and keep being able to make money to live off of because we&#8217;re people, we have to make money to pay off our stupid bills. As long as I can provide for my family, I&#8217;ll just keep doing this exact thing but just at a different level. I want to be able to just create stuff. With YouTube you can. The way that it&#8217;s set up now, I can literally wake up tomorrow and say, &#8220;I want to make a music video about tennis balls and sand,&#8221; and just think of a crazy idea, put it together, and make something and just present it for people to watch. If I can just keep doing that, I don&#8217;t know at what rate or level we&#8217;ll adapt to but I want to keep doing it.</span></p>
<p><img class="aligncenter size-full wp-image-12871" title="MellyLee-NMR-Shaycarl08" src="http://newmediarockstars.com/wp-content/uploads/2012/05/MellyLee-NMR-Shaycarl08.jpg" alt="" width="640" height="360" /><strong>Alan:</strong> <a href="http://twitter.com/@Claire4489">@Claire4489</a> asks, &#8220;Ask Shay Carl, will you be having more kids?&#8221;</p>
<p><strong>Shay:</strong> <span style="color: #800080;">Yeah, I bet we will. In fact I would like to take this opportunity to announce &#8211; no, just kidding [laughs]. I think we should adopt, but my wife wants to have another one. Her mom had 5 kids so I think in my wife&#8217;s mind she wants 5 kids so she can match her mom. I&#8217;m sure we&#8217;ll probably have 1 or 2. I don&#8217;t know.  Do you want me to adopt any of you guys?</span></p>
<p><strong>Alan:</strong> Me! First Asian kid. Every white family needs an Asian kid.</p>
<p><strong>Shay:</strong> <span style="color: #800080;">We need an Asian kid in the Shaytards, right guys? Too bad you can&#8217;t see this guy. He&#8217;s so Asian [laughs].</span></p>
<p><strong>Alan:</strong> <a href="http://twitter.com/JoeSomebody1986">@JoeSomebody1986</a> asks, &#8220;What advice would you give to content creators that are struggling?&#8221;</p>
<p><strong>Shay:</strong> <span style="color: #800080;">What do you mean struggling? Struggling because you can&#8217;t think of anything to make or struggling because you can&#8217;t get enough views?</span></p>
<p><strong>Alan:</strong> I think that&#8217;s what he probably means. A lot of people want to ask YouTubers, &#8220;How do you become YouTube famous?&#8221; or &#8220;What do you do if you&#8217;re not getting all the views that you want?&#8221;  How would you answer that in general?</p>
<p><strong>Shay:</strong> <span style="color: #800080;">That&#8217;s the problem. A lot of people who are YouTube famous did not start YouTube to become famous. They started because they like doing their videos then it became  famous because they are good at it and they like they did. A lot of people have the wrong attitude like, &#8220;Okay, I&#8217;m going to make this video so it can get a lot of views.&#8221; You have to switch your thinking. What video can you make that&#8217;s just really good and you really like and who cares if anybody watches it because you like to watch it and you can show your mom and dad and be like, &#8220;Check it out!&#8221; and all of them will be like, &#8220;Whoa! That&#8217;s really cool!&#8221; If you&#8217;re going to show your mom or your brother a video and they’re just like, &#8220;Eh,&#8221; nobody else is going to watch it. If friends and family think it&#8217;s dumb then why would a stranger watch your stuff? Make something that you like and people like to watch, and then the views will come. There&#8217;s a million things I can tell you. Get on Twitter more. Get on Facebook more. There&#8217;s a hundred things that go into this business into getting YouTube views. At the end of the day, if you&#8217;re just making this stuff just trying to become YouTube famous, you&#8217;ve got a long road ahead of you. It&#8217;s not going to pan out like you want it to. Just imagine something you wish that you can see and try to figure out a way to make that and hopefully you make the views. If you don&#8217;t then I&#8217;m sorry. Go get a different job. I did a lot of things that I thought was going to be my career and it wasn&#8217;t and that&#8217;s okay! There were some car salesmen that were really good and can sell a lot of cars. I did OK as a car salesmen but it wasn&#8217;t for me. Maybe YouTube just isn&#8217;t for me. Move onto something else. Just because it looks glamorous, maybe it just isn&#8217;t right for you and that&#8217;s OK too if something is not right, because you&#8217;ll find something that is better and you&#8217;ll be like, &#8220;I&#8217;m glad that YouTube thing didn&#8217;t work out because this is way better. I don&#8217;t want to be a YouTuber. I&#8217;m a this!&#8221; or whatever it turns out to be. Just go for your dreams, kids. I love you.</span></p>
<p><a href="http://newmediarockstars.com/wp-content/uploads/2012/05/MellyLee-NMR-Shaycarl09.jpg"><img class="aligncenter size-full wp-image-12872" title="MellyLee-NMR-Shaycarl09" src="http://newmediarockstars.com/wp-content/uploads/2012/05/MellyLee-NMR-Shaycarl09.jpg" alt="" width="640" height="512" /></a></p>
<p><strong>Alan:</strong> Good advice. Last user question. <a href="http://twitter.com/Ranya_Ranyaa">@Ranya_Ranyaa</a>, she asks, &#8220;What goes into making a successful family? I know there may be a lot of things but what&#8217;s the main thing?</p>
<p><strong>Shay:</strong> <span style="color: #800080;">I would say as far as family the relationship between me and my wife is paramount. My kids know that at the end of the day the most important person to me is my wife, and they come second. I know it might sound harsh but to me that&#8217;s the foundation of our family. Me and my wife are the first members of our family. That&#8217;s the most important unit. It&#8217;s like me and my wife are one. There will never be like, &#8220;Go ask dad&#8221; or &#8220;Go ask mom.&#8221; There&#8217;s not going to be any of that in our family. Mom and dad are the same and if you want to ask the head of the family, you ask both of them. I think that&#8217;s important. The kids see that and they see that that relationship is strong then they feel secure and express themselves more. There’s so much more freedom to be who you are when that security is there. Mom and dad love each other and there&#8217;s that foundation and that&#8217;s not going to get messed up. That&#8217;s the most important part. A lot of people give up too easy because marriage is not easy. It&#8217;s a job, it&#8217;s hard, it&#8217;s work. Anything that is worth having takes time. Love is a verb. Love is something that you have to do. You don&#8217;t just love somebody, you serve somebody. You&#8217;ve got to do the dishes sometimes. You have to vacuum the floor. You have to do those crappy things that nobody wants because your wife is tired and she&#8217;s going to love you more. Just that foundation between a man and a wife and when kids can see that I think it&#8217;s probably the most important thing. You just got to love each other bro, it&#8217;s all about the love.</span></p>
<p><strong>Alan:</strong> What have you have coming down the pipeline. Anything big? Anything exciting?</p>
<p><strong>Shay:</strong> <span style="color: #800080;">Me and my brother, Casey, have a really cool series coming up called &#8220;Broventures.&#8221; Brothers on adventures. We&#8217;re just going to find stuff because we love doing crazy stuff. Cliff jumping, we want to go parasailing, we&#8217;re just going to do a bunch of crazy stuff where me and my brother go and we&#8217;re going to shoot and just make an adventure reality show called &#8220;Broventures.&#8221; Another thing we&#8217;re really excited about, and it&#8217;s been a long time coming, is that we&#8217;re going to do a Shaytards documentary. I want to tell the story of how this became my job. Not only my job but how this became a lot of people&#8217;s job. 300 people work at Maker Studios. Most of the documentary is shot already. I got like 4 years of my life right there. I want to make a documentary, and I want Morgan Spurlock to direct it. Morgan, you out there bro? Come on man. Super size me bro! Documentary! Shaytards! Everybody, Twitter the Morgan Spurlock guy. Ask him. He can direct the Shaytards documentary. Thanks, Morgan! Appreciate it in advance. Email me. Other than that, we&#8217;ve got some other stuff coming up but those are the big things.</span></p>
<p><strong>Alan:</strong> Are you and your brother going to do the flying squirrel thing?</p>
<p><strong>Shay:</strong> <span style="color: #800080;">Eventually! We&#8217;ve got to work up to it. A lot of skydiving and base jumping to work up to that. It&#8217;s like, “OK, I got these wings on; let&#8217;s try this; I don&#8217;t know if it will work! Woo!” Eventually I want to be able to someday just throw my jams in, some Coldplay, and be like, &#8220;Honey, I will be back! I&#8217;m going flying!&#8221; Wouldn&#8217;t that be cool? Just flying into some canyons?</span></p>
<p><center><iframe src="http://www.youtube.com/embed/_YozBZz0aMk" frameborder="0" width="640" height="360"></iframe></center><strong>Alan:</strong> How do we stalk you?</p>
<p><strong>Shay:</strong> <span style="color: #800080;">Check me out. Links below. They&#8217;ll put my links below.</span></p>
<p>YouTube: <a href="http://www.youtube.com/user/shaycarl">http://www.youtube.com/user/shaycarl</a><br />
YouTube (SHAYTARDS): <a href="http://www.youtube.com/user/shaytards">http://www.youtube.com/user/shaytards</a><br />
Twitter: <a href="http://www.twitter.com/shaycarl">http://www.twitter.com/shaycarl</a><br />
Facebook: <a href="https://www.facebook.com/shaycarlbook">https://www.facebook.com/shaycarlbook</a></p>
<p style="text-align: right;"><span style="font-size: 10px;"><em>Photography by <a href="http://mellylee.com" target="_blank">Melly Lee</a></em></span></p>
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		<title>After School Special: Facebook Could Be Terrible For Kids</title>
		<link>http://newmediarockstars.com/2012/05/after-school-special-facebook-could-be-terrible-for-kids/</link>
		<comments>http://newmediarockstars.com/2012/05/after-school-special-facebook-could-be-terrible-for-kids/#comments</comments>
		<pubDate>Tue, 15 May 2012 16:36:28 +0000</pubDate>
		<dc:creator>Matthew Manarino</dc:creator>
				<category><![CDATA[Facebook]]></category>
		<category><![CDATA[New Media]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[facebook]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[youtube]]></category>

		<guid isPermaLink="false">http://newmediarockstars.com/?p=12857</guid>
		<description><![CDATA[Move over Coca-Cola, MTV, and Ecstasy, there is a new trend exploiting the youth of America. It’s called social media. In a Huffington Post article, Jim Steyer, founder of Common Sense Media wrote that, “The average child spends more time today with media than they do in school or with their family.” Steyer’s company, Common [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://newmediarockstars.com/wp-content/uploads/2012/05/social-kids-1.jpg"><img class="alignright size-full wp-image-12829" title="social-kids-1" src="http://newmediarockstars.com/wp-content/uploads/2012/05/social-kids-1.jpg" alt="" width="261" height="200" /></a>Move over Coca-Cola, MTV, and Ecstasy, there is a new trend exploiting the youth of America. It’s called social media. In a <a href="http://www.huffingtonpost.com/jim-steyer/why-im-talking-back-to-fa_b_1503878.html" target="_blank">Huffington Post article</a>, Jim Steyer, founder of Common Sense Media wrote that, “The average child spends more time today with media than they do in school or with their family.” Steyer’s company, Common Sense Media is a think tank and authority on social media and its connection to families. In the same article, Steyers went on to say that, “More than 5 million kids under the age of 13 have joined <a title="Facebook Opens Up The App Center" href="http://newmediarockstars.com/2012/05/facebook-opens-up-the-app-center/" target="_blank">Facebook</a>, tens of millions more teenagers use the site for hours every day.”</p>
<p>With social media technology that allows us to check-in at locations and tag friends and family, our privacy is becoming impossible to control. Steyer goes on to explain that as a parent, keeping up to date on new technology is hard enough without having to worry about what your children are posting, tagging and sharing on Facebook and Twitter. “They populate their timeline, tag photos, like and share, oblivious to the fact their actions are being watched and tracked &#8212; pawns in the Internet monetization strategy known as ‘Big Data’,” Steyer’s wrote.</p>
<p>A<a href="http://www.consumerreports.org/cro/magazine/2012/06/facebook-your-privacy/index.htm" target="_blank"> Consumer Reports </a>study released at the beginning of May estimated that 13 million Facebook users have not used or do not know about Facebook privacy settings. The majority of social media users either are ignorant to privacy issues surrounding social media sites or they simply do not care. In his article, Steyer’s also calls out big social media pioneers asking them, “If you can come up with features such as facial recognition or geo-locators, why can&#8217;t you come up with eraser buttons? Why do you need to track my kid and sell ads against them?”</p>
<p><a href="http://newmediarockstars.com/wp-content/uploads/2012/05/social-kids-2.jpg"><img class="alignleft size-full wp-image-12830" title="social-kids-2" src="http://newmediarockstars.com/wp-content/uploads/2012/05/social-kids-2.jpg" alt="" width="287" height="200" /></a>As part of the generation that saw the birth of MySpace and Facebook, it is easy to understand Steyer’s frustration. Teens are rarely concerned with their information being bought and sold for tailored advertisements. Entering you zip code and email address are just two obstacles in the way of posting pictures and seeing what your friends are up to. The repercussions of tagging and liking on Facebook are not always disastrous, but are more ways of developing a digital footprint.</p>
<p>It is unlikely that Facebook, Google and Twitter are using our information for some grand evil scheme. However, it is important to know exactly how and when your personal information is being used for advertising purposes.</p>
<p>If you want to see what Facebook is <a href="http://www.pcworld.com/article/195884/how_to_keep_your_privacy_safer_on_facebook.html" target="_blank">sharing</a> in terms of your <a href="http://www.pcworld.com/article/196410/facebook_privacy_secrets_unveiled.html" target="_blank">information</a>, visit <a href="http://zesty.ca/facebook/" target="_blank">Zesty.ca</a> and use their free tool to track Facebook’s public sharing. This PC World article also gives a great overview of understanding your Facebook privacy settings.</p>
<p>How do you protect your privacy in social media? Do you even care? Make some noise below.</p>
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