NewRayCom

Hey Google+ What’s New?

Ray — Sat, 18 May 2013 00:55:32 +0000

The photo above is of Google VP, Vic Gundotra announcing the new and improved Google+ at the I/O Conference. Yes, I watched it. And yes, I brewed me several pots of coffee in anticipation of the hours I’d spend wrapping my head around the changes. Overall, I think they’ve made a wise move to [...]

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Power Your Content Marketing with Google+

Ray — Fri, 10 May 2013 17:29:47 +0000

Content Marketing confuses me. It looks human but there’s something off putting about it. I thought marketing content was something advertisers have always done. Wait. They still are. They’ve just ripped off the label “social media marketing” and replaced it with this year’s buzzword. They’ve [...]

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The Ballad of Connie and Clive – a Social Media Romance

Ray — Fri, 03 May 2013 21:32:10 +0000

(This post is an indulgent bit of fun. I had an idea that made me giggle so I went with it. Hope you enjoy. Disclaimer: Any resemblance to anyone living or dead is purely coincidental. No consultants or small business owners were harmed in the process of writing this post.) This is the story of [...]

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You’re On Google+, Now What?

Ray — Sat, 27 Apr 2013 01:38:13 +0000

You’ve decided it was time to see what all the fuss was about Google Plus. - with nearly 350 million active users, Google+ is second only to Facebook - 70% of people search for your business first on Google. (Google+ is Google) - Google+ posts are indexed almost immediately and [...]

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Why Isn’t Social Media Working For Small Business?

Ray — Fri, 19 Apr 2013 22:32:36 +0000

Did you see this headline this week? Study: Social media a bust for small businesses I did, but hadn’t given much thought since it’s become clear that small business has been struggling with social media for a long time. I recently talked to a friend bemoaning the fact that I felt I was banging [...]

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Who is an Online Influencer?

Ray — Sat, 13 Apr 2013 00:38:03 +0000

Is an online influencer someone that gets you to do something or to do something differently? This is not my area of expertise which is why I refer to people like the following to enlighten me: Mark Schaefer - Return On Influence: The Revolutionary Power of Klout, Social Scoring, and [...]

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Social Business – Hit or Myth?

Ray — Fri, 05 Apr 2013 21:42:47 +0000

Life before social media…. Before I opened my very first restaurant, I had worked for a number of years in the theatre, musical theatre to be precise. I was nervous about entering a field in which I had little experience other than the odd part time job as an actor/waiter. Then I hit upon the [...]

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Improve Search Results With Your Google+ Profile

Ray — Sat, 30 Mar 2013 00:18:48 +0000

One of my favourite lines from the cinema belongs to Norma Desmond (Gloria Swanson). “Joe Gillis: You’re Norma Desmond. You used to be in silent pictures. You used to be big. Norma Desmond: I am big. It’s the pictures that got small.” Well, Norma, now we’re all big, or have the potential to be [...]

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Social Media Not Working For You?

Ray — Fri, 22 Mar 2013 20:28:14 +0000

Are you frustrated because social media isn’t living up to its promise? You did what the experts told you. You had a Facebook page created. You hired a kid to post daily specials and cat pictures. You even gave her a special place in the corner of the staff room to work from her laptop. You got [...]

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Are You Too B2B for Social Media

Ray — Wed, 13 Mar 2013 20:00:46 +0000

“I don’t deal with customers. I’m business to business. If my clients want to find me, they can go my webpage or call me.” Yes, we’re still having this discussion about social media and B2B companies. I think one problem is the word “social”. It’s a soft word. Substituting social media for [...]

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