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	<title><![CDATA[Mobile Marketer Gaming News Feed]]></title>
	<link>http://www.mobilemarketer.com</link>
	<description><![CDATA[]]></description>
	<language>en</language>


	<item>
		<title><![CDATA[Chicken of the Sea strikes gold with Facebook game]]></title>
		<link>http://www.mobilemarketer.com/cms/news/gaming/24052.html</link>
		<pubDate>November 28, 2016</pubDate>
		<description><![CDATA[Seafood purveyor Chicken of the Sea has managed to find a way to align the fractured attention spans of the social media user with a Facebook game that returned huge increases in Web traffic and engagement.]]></description>
	</item>

	<item>
		<title><![CDATA[NBA unveils VR experience to promote regular season]]></title>
		<link>http://www.mobilemarketer.com/cms/news/gaming/24033.html</link>
		<pubDate>November 22, 2016</pubDate>
		<description><![CDATA[The NBA is building up buzz for both its regular season, which began last month, and its digital properties with a new virtual reality experience that continues its NBA 2K series.]]></description>
	</item>

	<item>
		<title><![CDATA[Ghostbusters rolls the dice on mobile gaming]]></title>
		<link>http://www.mobilemarketer.com/cms/news/gaming/23288.html</link>
		<pubDate>July 25, 2016</pubDate>
		<description><![CDATA[Colombia Pictures’ Ghostbusters film is lending its characters to the popular mobile game Yahtzee with Buddies to appeal to its key audience as part of a multifaceted campaign on trending applications. ]]></description>
	</item>

	<item>
		<title><![CDATA[Can Pokémon Go help brands catch consumers via sponsored locations?]]></title>
		<link>http://www.mobilemarketer.com/cms/news/gaming/23235.html</link>
		<pubDate>July 15, 2016</pubDate>
		<description><![CDATA[As marketers scramble to capitalize on the cultural phenomenon surrounding Pokémon Go, one potentially effective way to organically boost brand awareness may lie in sponsoring locations within the augmented reality application, an strategy reportedly being explored by McDonald’s.]]></description>
	</item>

	<item>
		<title><![CDATA[Crystal Pepsi blends 90s nostalgia with mobile gaming for a new generation]]></title>
		<link>http://www.mobilemarketer.com/cms/news/gaming/23143.html</link>
		<pubDate>June 30, 2016</pubDate>
		<description><![CDATA[PepsiCo is relaunching Crystal Pepsi to capitalize on the growing interest in 90s nostalgia and has recreated the iconic Oregon Trail game to up the ante on a campaign the marketer hopes will go viral. 
]]></description>
	</item>

	<item>
		<title><![CDATA[Kellogg Co. defeats advertising aversion with Captain America VR game]]></title>
		<link>http://www.mobilemarketer.com/cms/news/gaming/22903.html</link>
		<pubDate>May 24, 2016</pubDate>
		<description><![CDATA[Kellogg Co. is sponsoring a Captain America: Civil War virtual reality game for mobile in which users can become the superhero, reflecting the brand's understanding of the pull of non-advertising marketing tactics. ]]></description>
	</item>

	<item>
		<title><![CDATA[The Walking Dead makes trading card debut on mobile]]></title>
		<link>http://www.mobilemarketer.com/cms/news/gaming/22844.html</link>
		<pubDate>May 16, 2016</pubDate>
		<description><![CDATA[AMC’s The Walking Dead and its prequel series Fear the Walking Dead are providing super fans with a digital marketplace to collect trading cards based on the series via a mobile application, building on their significant followings. ]]></description>
	</item>

	<item>
		<title><![CDATA[Nathan’s Famous heats up mobile engagement via Coney Island virtual tour]]></title>
		<link>http://www.mobilemarketer.com/cms/news/gaming/22775.html</link>
		<pubDate>May 4, 2016</pubDate>
		<description><![CDATA[Nathan’s Famous is tapping into the popular trend of mobile gamification with an optimized microsite that takes users to a virtual Coney Island, enabling them to earn tickets toward prizes by answering trivia, taking amusement park rides and playing boardwalk games.]]></description>
	</item>


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