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	<title><![CDATA[Mobile Marketer Music News Feed]]></title>
	<link>http://www.mobilemarketer.com</link>
	<description><![CDATA[]]></description>
	<language>en</language>


	<item>
		<title><![CDATA[Cup Noodles targets music streamers in first U.S. campaign in years]]></title>
		<link>http://www.mobilemarketer.com/cms/news/music/24529.html</link>
		<pubDate>February 22, 2017</pubDate>
		<description><![CDATA[Cup Noodles is turning to mobile music streaming to promote its brand with a new SoundCloud  campaign that puts the focus on new music.]]></description>
	</item>

	<item>
		<title><![CDATA[NY Times shows off mobile prowess with Spotify subscription]]></title>
		<link>http://www.mobilemarketer.com/cms/news/music/24458.html</link>
		<pubDate>February 9, 2017</pubDate>
		<description><![CDATA[The New York Times is continuing its steamrolling strategy of catering to a wide range of demographics, especially millennials, by offering a dual subscription for Spotify on top of its news, made possible through mobile. ]]></description>
	</item>

	<item>
		<title><![CDATA[Billboard finally adds Pandora streaming to its charts]]></title>
		<link>http://www.mobilemarketer.com/cms/news/music/24411.html</link>
		<pubDate>February 1, 2017</pubDate>
		<description><![CDATA[Pop music authority Billboard has agreed to allow Pandora to join fellow streaming giants Spotify and Apple Music in factoring its data into the former’s charts, evidence that marketers should pay attention to mobile streaming over outdated industry models.]]></description>
	</item>

	<item>
		<title><![CDATA[IHeartRadio bids for on-demand music leadership, holds on to live radio ]]></title>
		<link>http://www.mobilemarketer.com/cms/news/music/24087.html</link>
		<pubDate>December 2, 2016</pubDate>
		<description><![CDATA[IHeartMedia’s iHeartRadio is going after Spotify, Apple Music and other music streaming services with its two new mobile products that allow users unlimited access to music, heating up the on-demand entertainment space. ]]></description>
	</item>

	<item>
		<title><![CDATA[Shazam slims down after adding too many features]]></title>
		<link>http://www.mobilemarketer.com/cms/news/music/23753.html</link>
		<pubDate>October 7, 2016</pubDate>
		<description><![CDATA[Music identification platform Shazam is providing Android users with a slimmed down version of its application in response to backlash after its original became more of a burden than a benefit with too many features. 
]]></description>
	</item>

	<item>
		<title><![CDATA[Personalized mobile services yield highest user engagement: Pandora exec]]></title>
		<link>http://www.mobilemarketer.com/cms/news/music/23694.html</link>
		<pubDate>September 27, 2016</pubDate>
		<description><![CDATA[NEW YORK – A Pandora executive at the MMA SM2 Innovation Summit 2016 revealed that the music streaming platform’s most personalized service is its most popular one, indicating that customized business models are most likely to grab a consumer’s attention, and later, business.]]></description>
	</item>

	<item>
		<title><![CDATA[Mondelez spreads branded content across music streaming with iHeartMedia partnership]]></title>
		<link>http://www.mobilemarketer.com/cms/news/music/23679.html</link>
		<pubDate>September 23, 2016</pubDate>
		<description><![CDATA[Mondelez International is capitalizing on the growing popularity of music streaming platforms with a new multi-year collaboration with iHeartMedia, designed to strategically place its Nabisco brands’ content across the service’s social and digital channels.]]></description>
	</item>

	<item>
		<title><![CDATA[Pepsi’s new mobile platform capitalizes on millennials’ music-streaming habits]]></title>
		<link>http://www.mobilemarketer.com/cms/news/music/23509.html</link>
		<pubDate>August 26, 2016</pubDate>
		<description><![CDATA[PepsiCo is leveraging the excitement surrounding this weekend’s MTV Video Music Awards by introducing a new mobile-optimized music hub during the show, allowing millennials to enjoy tunes and discover up-and-coming artists through the Shazam-amplified platform.]]></description>
	</item>


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