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	<title><![CDATA[Mobile Marketer Search News Feed]]></title>
	<link>http://www.mobilemarketer.com</link>
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	<language>en</language>


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		<title><![CDATA[New dot-brand domains will not affect mobile search, claims exec]]></title>
		<link>http://www.mobilemarketer.com/cms/news/search/12767.html</link>
		<pubDate>May 7, 2012</pubDate>
		<description><![CDATA[Domain issuer ICANN’s controversial decision to allow applications for suffixes based on brands and categories has already stirred the pot and caused major concern across organizations and marketers.]]></description>
	</item>

	<item>
		<title><![CDATA[Google posts second consecutive quarterly drop in cost-per-click ]]></title>
		<link>http://www.mobilemarketer.com/cms/news/search/12583.html</link>
		<pubDate>April 13, 2012</pubDate>
		<description><![CDATA[The average paid cost-per-click by marketers trying to reach consumers via Google search declined for the second quarter in a row as paid search budgets increasingly shift from desktop to less-expensive mobile search ads.]]></description>
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	<item>
		<title><![CDATA[Are marketers putting big money behind mobile search? ]]></title>
		<link>http://www.mobilemarketer.com/cms/news/search/12480.html</link>
		<pubDate>April 2, 2012</pubDate>
		<description><![CDATA[While consumers are increasingly conducting searches via their mobile devices, the budgets allocated for mobile search have often not kept pace. ]]></description>
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	<item>
		<title><![CDATA[Google’s mobile search business becomes focus of FTC antitrust investigation]]></title>
		<link>http://www.mobilemarketer.com/cms/news/search/12358.html</link>
		<pubDate>March 15, 2012</pubDate>
		<description><![CDATA[Google’s influence in the quickly growing mobile search industry is reportedly a new focus of the Federal Trade Commission’s ongoing antitrust investigation into the company. 
]]></description>
	</item>

	<item>
		<title><![CDATA[Is Yahoo failing in mobile?]]></title>
		<link>http://www.mobilemarketer.com/cms/news/search/12022.html</link>
		<pubDate>February 2, 2012</pubDate>
		<description><![CDATA[While Yahoo's mobile application strategy has not set the industry on fire  –  especially when it recently decommissioned 10 apps – the company plans to make mobile a priority going forward. But is it too late?

]]></description>
	</item>

	<item>
		<title><![CDATA[Pay per call search to go mainstream with mobile]]></title>
		<link>http://www.mobilemarketer.com/cms/news/search/11868.html</link>
		<pubDate>January 11, 2012</pubDate>
		<description><![CDATA[Mobile is playing a pivotal role in local search and advertising performance management, according to Telmetrics. ]]></description>
	</item>

	<item>
		<title><![CDATA[What is the secret to connecting with consumers via mobile in 2012?]]></title>
		<link>http://www.mobilemarketer.com/cms/news/search/11728.html</link>
		<pubDate>December 20, 2011</pubDate>
		<description><![CDATA[Wondering which channels in mobile will be the most effective at spurring conversations, engagement and purchases in 2012? ]]></description>
	</item>

	<item>
		<title><![CDATA[Does Eric Schmidt really think Apple’s Siri threatens Google search? ]]></title>
		<link>http://www.mobilemarketer.com/cms/news/search/11432.html</link>
		<pubDate>November 8, 2011</pubDate>
		<description><![CDATA[In a letter to the Senate Subcommittee on Antitrust, Competition Policy and Consumer Rights, Google executive chairman Eric Schmidt said Apple’s Siri is a threat to his company’s search business, especially on mobile. Why is it hard to believe?]]></description>
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