<![CDATA[Mobile Marketer Television News Feed]]> http://www.mobilemarketer.com en <![CDATA[ITV sees 50,000 mobile TV ad interactions via Shazam-enabled initiative]]> http://www.mobilemarketer.com/cms/news/television/12839.html May 16, 2012 <![CDATA[Why aren’t more brands using mobile in TV campaigns?]]> http://www.mobilemarketer.com/cms/news/television/12813.html May 14, 2012 <![CDATA[TV has opportunity for mobile engagement: Velti exec]]> http://www.mobilemarketer.com/cms/news/television/12653.html April 24, 2012 <![CDATA[Brita promotes new music project via Shazam-enabled TV ads]]> http://www.mobilemarketer.com/cms/news/television/12563.html April 12, 2012 <![CDATA[American Idol enhances viewing via second-screen experience on Shazam ]]> http://www.mobilemarketer.com/cms/news/television/12531.html April 9, 2012 <![CDATA[HBO exec: HBO GO iPad app has seen more than 6M downloads since launch]]> http://www.mobilemarketer.com/cms/news/television/12516.html April 5, 2012 <![CDATA[Mobile second-screen experiences will be star player in March Madness marketing]]> http://www.mobilemarketer.com/cms/news/television/12364.html March 16, 2012 <![CDATA[Buick creates Celebrity Apprentice second-screen experience to reach new customers ]]> http://www.mobilemarketer.com/cms/news/television/12270.html March 6, 2012