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	<title><![CDATA[Mobile Marketer Television News Feed]]></title>
	<link>http://www.mobilemarketer.com</link>
	<description><![CDATA[]]></description>
	<language>en</language>


	<item>
		<title><![CDATA[Toyota innovates reality show viewing with interactive mobile elements ]]></title>
		<link>http://www.mobilemarketer.com/cms/news/television/23848.html</link>
		<pubDate>October 24, 2016</pubDate>
		<description><![CDATA[Toyota is powering an interactive companion application to a popular Univision series, allowing fans to interact with the show to drive engagement beyond simple social media pushes.

]]></description>
	</item>

	<item>
		<title><![CDATA[Orange Is the New Black promotes new season via Tinder-like ads]]></title>
		<link>http://www.mobilemarketer.com/cms/news/television/23170.html</link>
		<pubDate>July 6, 2016</pubDate>
		<description><![CDATA[Netflix series Orange Is the New Black is drumming up excitement for its recently released fourth season by leveraging Facebook ads that employ a dating application-like format, enabling users to toggle through lead characters’ profiles to find a potential love match.]]></description>
	</item>

	<item>
		<title><![CDATA[Aloft makes visitors at home by providing in-room mobile streaming]]></title>
		<link>http://www.mobilemarketer.com/cms/news/television/23137.html</link>
		<pubDate>June 29, 2016</pubDate>
		<description><![CDATA[Starwood's Aloft Hotels is providing a way for travelers at its New Orleans Downtown location to stream their mobile devices on in-room televisions through a portal for viewing Chromecast-enabled platforms.]]></description>
	</item>

	<item>
		<title><![CDATA[Bravo partners with Shazam in interactive promotion for new series]]></title>
		<link>http://www.mobilemarketer.com/cms/news/television/21519.html</link>
		<pubDate>October 20, 2015</pubDate>
		<description><![CDATA[Bravo is allowing Shazam users a sneak peek of its new docu-series after using the app during the show's trailer, pointing to the merging of television and mobile to ensure a promotional experience that resonates.]]></description>
	</item>

	<item>
		<title><![CDATA[Showtime joins the standalone-streaming race with cheaper prices]]></title>
		<link>http://www.mobilemarketer.com/cms/news/television/20592.html</link>
		<pubDate>June 5, 2015</pubDate>
		<description><![CDATA[Showtime challenges HBO, Netflix and cable service providers with a new standalone streaming service through its mobile application. ]]></description>
	</item>

	<item>
		<title><![CDATA[Mary Kay, Kohl's, Ram offer exclusive second-screen content for ACM Awards]]></title>
		<link>http://www.mobilemarketer.com/cms/news/television/20255.html</link>
		<pubDate>April 18, 2015</pubDate>
		<description><![CDATA[CBS Interactive teamed up with brand sponsors Mary Kay, Kohl's and Ram Trucks to leverage a wide array of mobile tactics for the Academy of Country Music Awards, including live-streaming, social media reporting, voting and delivering backstage content. ]]></description>
	</item>

	<item>
		<title><![CDATA[Game of Thrones premiere streams live on Facebook as HBO Now launches]]></title>
		<link>http://www.mobilemarketer.com/cms/news/television/20049.html</link>
		<pubDate>March 24, 2015</pubDate>
		<description><![CDATA[Game of Thrones, the first of HBO's series to launch on the standalone streaming service HBO Now, will see its red carpet premiere streamed live on Facebook as the producers of television programming increasingly turn to social media to reach new viewers on mobile in real-time.]]></description>
	</item>

	<item>
		<title><![CDATA[CBS All Access subscriptions boosted by live streaming The Grammys ]]></title>
		<link>http://www.mobilemarketer.com/cms/news/television/19981.html</link>
		<pubDate>March 16, 2015</pubDate>
		<description><![CDATA[NEW YORK - A CBS Interactive executive explained at Mobile Marketing Day 2015 that its CBS All Access on-demand service had one of its most profitable days due to live streaming this year's Grammy Awards.
]]></description>
	</item>


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