Yesterday, Facebook reported blow-out earnings that handily beat Wall Street analyst expectations. The world’s largest social network generated $6.24 billion in ad revenue ... read more
This morning, Merkle released its quarterly Direct Marketing Report, ahead of Google’s own Q2 earnings announcement and it makes for a bumper stat-filled ... read more
With more than a billion users, and billions of daily video views, gaining users’s attention on YouTube may seem a daunting prospect. ... read more
Since its debut on Monday, people in Hong Kong are going crazy for Pokémon GO and brands are going out of their way to cash in.
There’s a significant increase of video content this year, and as it still hasn’t reached its peak, we’re analysing the most popular ... read more
SEO, SEM, PPC, CTR, HTML, HTTP, IP… even for the most seasoned digital marketing professionals, the world of SEO can be a ... read more
If you’re a brand or business who sells to consumers online, chances are you’ve spent plenty of time thinking about ways to ... read more
It’s been a great year for Snapchat and it’s no surprise that Facebook is eyeing up many of its most successful features. ... read more
Marketers struggle with list growth because of things like poor hygiene and subscriber quality. Tackling them can ensure that your emails go to the right places.
It’s not the hamburger that’s the problem, it’s what designers do with it that counts.
Verizon has agreed to acquire Yahoo's operating business in a $4.8 billion cash deal, sealing the fate of one of the internet's pioneering giants.
Loyalty schemes have been increasingly popular among retailers over the last few years, but a new survey suggests that retailers need to ... read more
Do you work in digital marketing and do you love it? Are you new to the industry and feeling overwhelmed by it? Either way, all this constant change means people in this industry are always learning and evolving their marketing strategies accordingly.
Sometimes the functionality and user experience (UX) on a website can make or break a business. Things like mobile optimization or page ... read more