Attracting clicks on your ads is just the first part. A great landing page is essential to any PPC strategy. You then need ... read more
Sites which scrape and copy content from others are sometimes able to outrank the original source and damage their search rankings. What can be done about it?
ClickZ couldn't be at Cannes, but luckily, Ogilvy & Mather's Mark Himmelsbach was there to give us the scoop. Here are his insights from this year's festival.
Joris Merks is Head of Digital Transformation, Northern Europe at Google, and works with companies to embed digital-first thinking into their strategies. He’ll ... read more
Address validation confirms an email will go to a person but not whether it’s the right person and that makes a big difference.
Simon G Jewelry has a 25 percent share of voice in the jewelry space, as a result of a social audit that took the brand's social strategy to the next level.
Instagram’s the best. Where else can you find out the best place to get a hipster kebab AND take a terrifying white-water raft ride AND be subjected to endless Kardashian selfies.
What is a title tag and how do you write one? Why are they important? Do they actually help with SEO? Can I see ... read more
Recently ClickZ Intelligence published its Grocery Retail Digital Report, detailing how the key players within this space are innovating within online and ... read more
The role of the retail store in today’s digital age is changing, but plays an important step in the overall O2O customer purchase journey.
When it comes to social media, B2B brands don't tend to be as sophisticated as their B2C brethren. But with these eight tips, they can be.
Email automation is a strategy backed by strong metrics. It doesn't have much of a downside, either, as long as you don't overcomplicate things.
Twitter is introducing emoji targeting, in an attempt to lure advertisers and create a more effective targeting. What should we expect from ... read more
This week's stats round-up is all about mobile advertising: its growth around the world, both in terms of revenue and the frequency that it's blocked.
No matter the size of your online retail company, what customers will remember most about buying from you is how the experience made them feel. We bring you three easy steps to nailing the customer journey, based on the insights of martech expert Andrew Campbell.