Latest articles from DMNews News

NetSuite, InsideView partner on social CRM

Tue, 10 Nov 2009 16:50:53 GMT

Software providers NetSuite and InsideView are partnering to make InsideView's social media information available through NetSuite's cloud CRM platform. The companies announced the deal November 10. Discussion around the partnership began in May, with both companies saying that their clients were looking for more social media-related insight.

Gap launches pilot loyalty program in Vancouver

Tue, 10 Nov 2009 13:42:09 GMT

On November 5, clothing retailer Gap launched a pilot loyalty program in the Vancouver, BC area. Once consumers opt-in, the program known as Sprize tracks purchases via a card swiped at checkout. If the price of any of the purchased items from the store drops within 45 days of the purchase, the customer will be credited the difference to their Sprize card.

Constant Contact launches iPhone app for e-mail marketing

Tue, 10 Nov 2009 12:36:01 GMT

Constant Contact, an e-mail and digital marketing firm, has released QuickView, an iPhone application for marketers to manage e-mail campaigns via mobile device. Marketers can use the app to access contact lists and view campaigns and reports on the iPhone. The firm created the platform in response to customer demand.

Reader's Digest Association reshuffles marketing operations, names US CMO

Tue, 10 Nov 2009 12:16:40 GMT

As part of its effort to emerge from Chapter 11 bankruptcy protection, Reader's Digest Association has reorganized its marketing structure and named a CMO for the US. The company named Lisa Karpinski its US CMO, responsible for marketing strategies across the company's brands. Based in Milwaukee, she will oversee marketing team members for all US titles.

Google buys AdMob for $750 million

Mon, 09 Nov 2009 17:12:32 GMT

Google has agreed to acquire AdMob, a mobile display ad network, in an all-stock deal valued at $750 million. Susan Wojcicki, VP for product management, and Vic Gundotra, VP of engineering, said on Google's company blog on November 9 that "this acquisition will enhance Google's existing expertise and technology in mobile advertising, while also giving advertisers and publishers more choice."

Kroll releases motorsport list

Mon, 09 Nov 2009 17:02:10 GMT

Kroll Direct Marketing introduced the Motorsport Marketing Subscriber Masterfile list to the market November 5. This file contains automotive enthusiasts that read 'Classic Motorsports' and 'Grassroots Motorsports' magazines.

Visa integrated campaign ties to Vancouver Olympic Games

Mon, 09 Nov 2009 16:45:19 GMT

Visa is conducting an integrated campaign for the 2010 Olympic Games in Vancouver to urge consumers to use the company's credit cards while traveling there. The effort builds on Visa's effort for the 2008 Beijing Olympic Games, which used the tagline, "Go World."

Alterian reports 40% increase in first-half earnings

Mon, 09 Nov 2009 15:22:16 GMT

Analytics services provider Alterian reported revenue of $24.1 million for the first half of fiscal 2009, a 40% increase from the first half of the previous year. This included a 44% growth rate in North America, up from a 19% growth rate this time last year.

Postal Service announces mix of price cuts, increases for 2010

Mon, 09 Nov 2009 14:29:02 GMT

Less than a month after the US Postal Service announced it will not raise rates for 2010 on its "market dominant products," a category that includes services used largely by direct mailers and publishers, the agency revealed a mix of increases and rate cuts on other services for next year.

Kayak looks to expand awareness with push

Mon, 09 Nov 2009 00:00:00 GMT

Travel search engine Kayak.com debuted an integrated campaign this month to build brand awareness. After doing research with TNS Media and finding that 68% of consumers that book travel online were not aware of Kayak, the site decided to focus more on marketing. It hired Goodby, Silverstein & Partners as its agency of record in mid-August.

Creative solutions from New England Lincoln Mercury Dealers, Camelback Mountain Resort, InStyler

Mon, 09 Nov 2009 00:00:00 GMT

Keith Loell, executive creative director at Draftfcb, discusses New England Lincoln Mercury Dealers' "Follow Me to Bliss" campaign, Camelback Mountain Resort's postcards and InStyler's affiliate marketing push.

Sports themes score for b-to-b

Mon, 09 Nov 2009 00:00:00 GMT

Business-to-business technology marketers have found that their audience of business decision makers responds well to entertaining messaging as a way to cut through the current economic malaise and keep the conversation going around their products and services.

TOOLBOX: E-commerce, CRM, e-mail, database

Mon, 09 Nov 2009 00:00:00 GMT

In this week's Toolbox, experts discuss how to personalize your e-commerce site before the holidays, online data exchanges, managing customer experience and sending highly personalized e-mails.

Best advice for building nonprofit e-mail lists

Mon, 09 Nov 2009 00:00:00 GMT

Multiple tactics help marketers tackle e-mail list building in the nonprofit sector. Four nonprofit experts share their top recommendations for growing e-mail databases effectively, while minding permission.

DMNews speaks with Alisa Jacoby, senior brand manager, Eight O'Clock Coffee

Mon, 09 Nov 2009 00:00:00 GMT

Alisa Jacoby, senior brand manager at Eight O'Clock Coffee, discusses the success of the brand's Mad Men-themed campaign, including e-cards, an avatar creator and a quiz.

E-mail marketing best practices for local business

Tue, 10 Nov 2009 00:00:00 GMT

E-mail marketing is one of the most effective retention marketing techniques available to digital marketers today. Whatever business you're in - whether you're a local hairdresser trying to increase return traffic to your salon or a multi-million dollar e-commerce site with more than 1,000 products to sell - e-mail marketing should be one of the highest priorities within your online marketing strategy.

Inbox Insider: Transactional e-mails build loyalty

Tue, 10 Nov 2009 15:23:23 GMT

Transactional e-mails are a great way for marketers to keep up with their customers and build loyalty. Digital bill statements are a good example of this.

Social commerce: Strategies for extending online shopping beyond the e-commerce site

Mon, 09 Nov 2009 17:30:00 GMT

For many retailers, 2009 has been the year of social media. Forrester Research reported that 64% of retailers surveyed invested in social media this year. Investment so far has been primarily around interactive marketing and a fairly straightforward presence in blogs, or other third party social media such as Facebook, Twitter, or YouTube. But for retailers interested in expanding their distribution channel, social media and social networks are quickly becoming an area that they cannot ignore.

'Best Job' campaign worthy of the hype

Mon, 09 Nov 2009 00:00:00 GMT

Who says direct marketing is boring? Perhaps one of the most innovative and unusual campaigns in recent history started as a direct marketing campaign. I'm referring to the "Best Job in the World" campaign by CumminsNitro Brisbane for Queensland Tourism. With a limited budget of only $1.7 million, the agency was tasked with promoting Queensland's Hamilton Island as a desirable tourist destination.

Should mobile efforts focus on the iPhone?

Mon, 09 Nov 2009 00:00:00 GMT

Apple is actively promoting the wide range of applications available for its iPhone. Two experts take sides on whether to focus on that device or a number of smartphones.