Latest articles from Direct Marketing News News

Lockerz acquires Chick Approved

Fri, 25 May 2012 17:46:20 GMT

Seattle-based social rewards company Lockerz acquired online fashion community Chick Approved.

Texas town launches QR campaigns

Fri, 25 May 2012 17:37:30 GMT

The Convention and Visitors Bureau of New Braunfels, TX., announced two campaigns that leverage QR codes, one centered around environmental awareness and the second geared to tourists.

Yahoo! searches for market share with Axis

Thu, 24 May 2012 20:00:32 GMT

Yahoo has released Axis, a new cross-platform browser extension that allows users to continue searches from one device to another.

Study: Preference centers key to mobile marketing

Thu, 24 May 2012 18:14:50 GMT

Preference centers for mobile marketing campaigns are crucial, said David Wachs, SVP of mobile for multichannel loyalty and promotions marketing company ePrize

Coca-Cola targets teens with celebrity-branded Tumblr templates

Thu, 24 May 2012 04:00:00 GMT

In an effort to reach out to the teenage demographic, The Coca-Cola Company has partnered with digital agency 360i to create celebrity-designed Tumblr blog templates.

24/7 Media partners with Microsoft Advertising

Wed, 23 May 2012 21:27:36 GMT

Marketing technology provider 24/7 Media, a subsidiary of holding company WPP, will partner with Microsoft Advertising, said Ari Bluman, president of 24/7 Media division Real Media Group.

Ned Brody named CEO of Advertising.com

Wed, 23 May 2012 20:23:12 GMT

AOL announced May 23 that Ned Brody had been named CEO of Advertising.com, a position that was created for him.

Rubicon Project acquires Mobsmith

Wed, 23 May 2012 20:10:46 GMT

Digital technology advertising company Rubicon has acquired Mobsmith, a mobile advertising technology platform.

StrongMail to offer SMS messaging

Wed, 23 May 2012 17:38:51 GMT

Digital marketing solutions provider StrongMail will offer SMS messaging through a partnership with Velti.

VivaKi and BlueKai launch Audience Insights

Tue, 22 May 2012 21:04:10 GMT

VivaKi Nerve Center and BlueKai have launched Audience Insights, a software that is designed to allow marketers to collect customer data online without tagging.

Agencies add techs to the conversation

Tue, 01 May 2012 04:00:00 GMT

Whereas creative teams have traditionally included an art director and copywriter, today's agencies are adding technologists to the mix.

Facebook acquisition makes big splash

Tue, 01 May 2012 04:00:00 GMT

Most experts see Facebook's billion dollar acquisition of Instagram in April as defensive and overpriced.

Glad's "wild life" Facebook campaign belongs in the bin

Tue, 01 May 2012 04:00:00 GMT

There's not a bag big enough to dispose of the Glad Products Company's recent social venture.

USPS adopts new products and services to stay solvent

Tue, 01 May 2012 04:00:00 GMT

USPS Postal Service Postmaster General and CEO Patrick Donahoe's set out his vision for the agency at the National Postal Forum in April.

Online sales tax still tops the agenda for major retailers

Sun, 01 Apr 2012 04:00:00 GMT

The controversy surrounding the collection of online sales tax isn't new, but the renewed fervor buzzing around it is.

Cola wars linger as marketing amps up

Thu, 01 Mar 2012 05:00:00 GMT

Although 2012 is predicted to see historically high commodities prices — affecting both PepsiCo's and Coca-Cola's bottom line — each is committing a significant amount of cost-cutting to an increase in marketing spend in 2012.

Law firm Collins & Lacy seeks to build on statewide expansion with 'marketing passion'

Sun, 01 Jan 2012 05:00:00 GMT

South Carolina-based business law firm Collins & Lacy went from a boutique firm to having a statewide presence. The key to this expansion was management's decision to invest in a marketing department, which had previously left communications to its attorneys.