nextMEDIA 2008: Don’t Get Left Behind

Returning to Toronto at CiRCA, November 18 - 19, 2008, nextMEDIA - Monetizing Digital Media brings together media owners, content producers, agencies and advertisers for a unique two-day event focused on the dollars and sense of digital media.

Uncover New Revenue Sources

nextMEDIA – Monetizing Digital Media looks at the new economy of reputation, attention, and audience engagement, while uncovering new ways to make money from digital media.

Learn, Connect And Profit

Learn How To:   

    * Capture fickle audiences
    * Collaborate with and build profitable partnerships with broadcasters
    * Develop your programming strategy  
    * Make money with online video
    * Achieve success in the ‘on-demand‘ environment
    * Mine consumer communities
    * Tap into the growing mobile market
    * Pull off a distribution coup
    * Maximize the value of your digital rights
    * Profit through merchandising
    * Master the new advertising proposition
    * Build multi-channel branded entertainment deals

Exchange more than numbers.

Keynote: Susan Bonds – Succeed at Big Budget Digital Branding

Join Susan Bonds, a pioneer in producing branded digital experiences and President & CEO of 42 Entertainment, the award-winning immersive entertainment agency. Find out how audience expectations have changed entertainment and get an insider‘s look at the future of gaming.

Keynote: Jordan Hoffner – The Corporate Cannibals: Is It Possible to Form Complimentary Relationships?

Jordan Hoffner, Head of Content Partnerships at YouTube, talks about the company‘s plans to partner with the television and broadcast sector. Find out what opportunities this presents for you and what YouTube has in store for 2009.

Keynote: Alexandra Levy – Is Google’s New Advertising Deal Making ‘AdSense’?

Join Alexandra Levy, Director, Google Branded Entertainment, as she unveils the workings behind Google’s bold step into the distribution business and the company’s plans to syndicate a new animation series by Seth MacFarlane (“Family Guy”) using the AdSense advertising system. Address the new landscape for advertising and ask yourself: What does this mean for original internet content? Is this the beginning of a richer media experience? Find out Google‘s take on the future of online advertising.

Presenter: Mitch Joel – Social Media Branding

Mitch Joel, President of Twist Image, an award-winning digital marketing agency, was named one of the ‘most influential‘ authorities on blog marketing in 2006 … back when blogging was still an eight-letter word. He is a Board Member for both the Canadian Marketing Association (CMA) and the Interactive Advertising Bureau Canada (IAB), and an executive member of the National Advertising Benevolent of Quebec.

Keynote: James Cooper – The Business of Creativity

Learn about the business of creativity from James Cooper, Creative Director at Another Anomaly, a new model agency that blurs the borders between traditional marketing services and business development. Eschewing the traditional client/agency relationship, Anomaly works to develop intellectual property for both itself and for its clients. Visit Creativity to hear James discuss his recent move from London to New York, and his thoughts on where Another Anomaly is headed.

Presenter: Rachel Masters – The Viral Expansion Loop

Rachel Masters, VP of Strategic Relationship for NING.com, the online platform that allows users to create their own custom social networks, presents an informative case study on NING and its amazing growth—from 60,000 ‘NING nets‘ in June 2007 to over 330,000 today. Fast Company Magazine puts NING at the forefront of a new business model know as the "viral expansion loop". Hear her speak on the role of community managers. Is it the job of the future?

This year, the 2008 Canadian New Media Awards will be integrated into the nextMEDIA conference with finalists in 14 categories honoured at an evening gala on November 18, 2008. Conference attendees will have the opportunity to attend the gala and meet the winners.

This year‘s edition of nextMEDIA – Montetizing Digital Media takes place at CiRCA, the one-of-a-kind entertainment venue and nightclub created by New York City nightlife luminary Peter Gatien. Located in the heart of Toronto’s Entertainment District, this four-story, 55,000 square foot state-of-the-art venue is an arts, music, entertainment, and fashion event-space unlike anything else in the world.