Presenter: James Cooper – The Business of Creativity

Learn about the business of creativity from James Copper, Creative Director at Another Anomaly, a new model agency that blurs the borders between providing traditional marketing services and working as a business development partner. Eschewing the traditional client/agency relationship, Anomaly works to develop intellectual property for both itself and for its clients.

Visit Creativity to hear James discuss his recent move from London to New York, and his thoughts on where Another Anomaly is headed.

Presenter: Rachel Masters – The Viral Expansion Loop

Rachel Masters, VP of Strategic Relationship for NING.com, the online platform that allows users to create their own custom social networks, presents an informative case study on NING and its amazing growth—from 60,000 'NING nets' in June 2007 to over 330,000 today.

Fast Company Magazine puts NING at the forefront of a new business model know as the "viral expansion loop". Hear her speak on the role of Community Managers; Is it the job of the future?

This year, the 2008 Canadian New Media Awards will be integrated into the nextMEDIA conference with finalists in 14 categories honoured at an evening gala on November 18, 2008. Conference attendees will have the opportunity to attend the gala and meet the winners.

This year‘s edition of nextMEDIA – Montetizing Digital Media takes place at CiRCA, the one-of-a-kind entertainment venue and nightclub created by New York City nightlife luminary Peter Gatien. Located in the heart of Toronto’s Entertainment District, this four-story, 55,000 square foot state-of-the-art venue is an arts, music, entertainment, and fashion event-space unlike anything else in the world.