So what do you do when this happens? I’ve basically come up with a plan to get myself out of this productivity funk. It’s worked before in the past, so I’m hoping it works again. (I’ll let you know in another month if it worked this time!)

The Bad Habit Breaking Process

Have you found yourself in a low-productivity time? Try these tips:

• Go through the motions.
  I may not be writing my best material at this moment, but the time I am spending just going through the motions on a daily basis will help to get my mind working in that manner again. This is true for any task: whether you have been neglecting your calendar, not replying to e-mails promptly, or letting your voicemails pile up, going through the motions will get you back into good habits.
• Start a new, energizing habit.
  As we’re having some toddler schedule issues over here, I stopped walking in the afternoons. I think this lack of exercise was contributing to me feeling drained. So I have started walking her to the sitter in the mornings, letting the fresh air wake me up and get me ready for my day. I can also listen to business-related podcasts on my iPod after I drop her off, so that helps me to be in the right mindset by the time I get home. You don’t need an hour walk to help you start a new habit—perhaps just take a brisk 10-minute walk in the morning to get the fog out of your head and get yourself ready to start the day. Or, if you are a gym person, try going to the gym in the morning vs. the evening to increase your daytime productivity.
• Reduce or eliminate procrastination and distractions.
  For more on this, check out my ongoing special Less, the Series.
• Take a mental minute.
  If you feel your mind starting to get clouded, try a one minute, eight minute, or three minute meditation to bring yourself back into clarity.
• Eat power foods.
  Sometimes bad habits include dietary changes as well. I know that when I get particularly busy, I start relying more on convenience foods instead of making myself nutritious meals when I am alone here during the day. By getting back to healthy summer fare, like fruit from the farmer’s market, vegetables from my garden, and whole grain products, I can increase both my energy level and my productivity. You don’t have to start your own garden to enjoy this benefit—perhaps try reaching for a salad or a smoothie instead of a greasy burger next time you stop somewhere for lunch.
• Switch gears if you need to.
  If you’re really stuck on one project, there’s just no sense staring at your screen for hours. Go on to the next thing on your to-do list (or, just some easier thing on the list) and come back to the harder task later. Sometimes the action of doing work will get you in the right mode to work on harder tasks, and sometimes that boost of happiness from checking off something on your to-do list gets you motivated to tackle the hard stuff. Either way, you’re getting things done.

The Bottom Line

For your business to succeed, you need to make sure that temporary dips in productivity are just that—temporary! Good luck, and if you find any other tips that work for you, please leave a comment below to let everyone know!

A while back, I had a bit of a rant regarding the idea of the Location-Independent Professional, the person with no ties who could work anywhere in the world without responsibilities. The concept of the "responsibilities of the entrepreneur" took on a whole new meaning for me in this past month, with my business being on reduced work and this blog being pretty much shut down. What these 2 things, the "Location-Independent Professional" and me shutting down this blog, have in common is that they both are entrepreneurship based on a strong Life Plan.

The Life Plan

There are many thing that will come up in entrepreneurship that have a potential for changing your direction: you may be offered a position with another company, the economy might change, or you may be presented with new opportunities. This is why creating a life plan as your first action as an entrepreneur is vital. When a new opportunity comes up, I can look back at my life plan and decide if this new direction fits with my life plan, first and foremost.

I found that the hardest part of creating a life plan was the soul-searching involved in deciding what it is in my life that makes me truly happy. For example, everyone would like more money—but does more money actually make you happy? Speaking at a conference also sounds nice in print, but it would be nerve-wracking not only to speak in front of a large group, but to have to leave my daughter and get on a plane. So the important part is to look inside yourself and decide what truly makes you happy in life, and then put that into words to create your life plan.

Your Life Plan in Action

I didn’t really believe in the power of having a life plan until my first test of it came. Once you have created your life plan, how do you use it? Well, you can use it in several ways:

• Use it to create your Business Plan
  Does your life plan include a lot of time spent outdoors? Then don’t create a business that requires many hours spent in an office, or find ways to delegate those tasks which would bring you inside. Does your life plan include picking up your kids from school every day? Then use it to shift your business hours in your business plan.
• Use it to weigh opportunities.
  I was offered a job at nearly twice my salary a while back, but it would have required me to spend several hours a day commuting and about 60-70 hours a week in the office. As my life plan includes family issues (including stopping work at 1 pm to play with my daughter) and environmental issues (like conserving gas by not driving), I was able to reaffirm my goals and pass up the job despite the temptations of the salary.
• Use it to set long-term goals.
  Some budding entrepreneurs find themselves stuck in their current job for financial or other reasons. Having a life plan helps you to keep focus as you set intermediate goals to help you achieve the life you eventually want without getting discouraged by your current situation.

People Matter

I was reminded of all this today when I was reading Rob May’s changes in business thinking, where number 1 was "Relationships, relationships, relationships". While he was talking about business relationships, it is the people in your life that really make life worthwhile. I have had a lot of great projects since 2005 when I went into business for myself, but the money I made pales in comparison to watching my daughter grow from a tiny egg to the smart, capable 2-year-old that she is today. Twenty years from now, taking the time to be with her instead of working a 70-hour week will still be the best thing I ever did in my life. I am glad that, despite the opportunities I was given to do other things in life, I stuck with my life plan and didn’t miss out on moments like these:

(laughing in bed, in the dark, march 2008)

Additional Resources

• Creating a Life Plan from StartupNation
• The Life Plan Worksheet from Inc.com
• Personal Goal Setting from MindTools

Reader Questions

Do you have a life plan? What does it include? Has it helped you?

Editor’s Note

Sorry for my "extended vacation" from this blog. Hopefully I’ll be around more now, but I can’t promise anything!

Marketing Your Website #5 of 5: Sync Up with Search Engines and Online Tools

To hear the complete series, follow these links:

• Marketing your Website #1 of 5: Focus on Content and Code
• Marketing Your Website #2 of 5: Participate and Network
• Marketing Your Website #3 of 5: Build Your Word of Mouth and Viral Marketing
• Marketing Your Website #4 of 5: Create Press and Write Articles
• Marketing Your Website #5 of 5: Sync Up with Search Engines and Online Tools

If you would like to download the podcast series directly, you can control-click (or right-click on a PC) these links and save them to your hard drive:

• Marketing your Website #1 of 5: Focus on Content and Code (mp3)
• Marketing Your Website #2 of 5: Participate and Network (mp3)
• Marketing Your Website #3 of 5: Build Your Word of Mouth and Viral Marketing (mp3)
• Marketing Your Website #4 of 5: Create Press and Write Articles (mp3)
• Marketing Your Website #5 of 5: Sync Up with Search Engines and Online Tools (mp3)

I switched to Mail, the e-mail program that comes with Mac OS X. The program itself works fine, but that’s not the point of this post. While I was cleaning up my mailboxes and transferring them, I realized how much e-mail I had just sitting around, not being deleted, that were completely unnecessary. The problem, I decided, was my use of filters—I had nearly 50 filters to sort e-mail into various boxes. What this meant is that I could just push aside e-mails instead of actually dealing with them.

Nikole’s Inbox, Unfiltered

Before you start laughing about my inbox problem, you have to realize that I have domain ownership or webmaster control over many domains, including my own and those of my clients. This means I get a few hundred legitimate e-mails a day. So what I did to deal with these e-mails in a more efficient way was to create a set of rules for myself to deal with my e-mail:

• Turn off all filters
  In my case, I just didn’t import them. What this did was to make all e-mails go directly into my inbox, every time.
• Implement spam filtering.
  Before switching all of my e-mail accounts to Google Apps for Small Businesses, I used to have to sort through thousands of spam messages every day. Google now catches about 95% of the spam. The flip side of this is that it also catches maybe 2% of legitimate emails, so I go through my spam folder on the Google Apps website once a week to read headlines so that I can send through any non-spam e-mails.
• Answer e-mails as they come in.
  I invoked a bit of Charles Green’s rules for e-mail on this one: As each e-mail comes in, deal with it. This doesn’t mean I have to do the work immediately. It means that I respond with an answer, whether it’s an immediate answer or just a "I’ll do this at such and such time".
• Create actions.
  If I can answer an e-mail immediately and there is no reason to keep the e-mail, I delete it! I know this is a no-brainer, but you’d be surprised how many e-mails I found cluttering my box that I should have just deleted. If the e-mail contains important information for the project, I put it in a box for that project. (Alternatively, you can just put the information in your project management software or contact management software.) If the e-mail requires work to be done on my part, I add it to my task list.
• Archive e-mail.
  When a project finishes, I put the entire project inbox into an archive folder. This way, if I need it 6 months from now, I can find it—but it’s not cluttering my e-mail program on a daily basis.

So how is this going? I started out with an inbox of about 2,500 e-mails. I’ve now been able to maintain it under 100 for over a month, so I think I’m doing pretty well!

Reader Question

What do you do to keep your inbox under control? Do you delegate like Tim Ferriss? Respond to everything like Charles Green? (For a review on the difference, see here.) Or do you have your own set of rules for your e-mail?

This week’s Carnival of the Capitalists for January 29, 2008 is up at Bizosphere. This week’s host is cehwiedel from One Man Band. Of note in this week’s CotC:

Sharing the Wealth

Top Experts Dish with their Best Kept Marketing Secrets

The article some great insider tricks from 25 top marketing experts. As a bonus, you can also read and share your own secrets in the comments. I think the most important take-home lesson is the inferred secret, though: let 25 top people talk about themselves and they will link back to you! (I actually saw this piece the first time on Guy Kawasaki’s twitter feed, before seeing it here.)

Worms in my Apple

Apple’s Achilles Heel

I shared a lot of the author’s thoughts while I was listening to Steve Jobs’ keynote speech this year. As a long-time Apple user (I’m writing this on my MacBook right now), I have often thought "HUH?!?" when hearing some of the things Apple has announced. I mean, come on, Apple TV? I’m still upset that Apple blocked the development of instant-view movies by us Mac-based Netflix subscribers to pave the way for their own movie download service. I curse Steve Jobs every time I see the error message telling me to visit from a Windows machine in the Netflix instant viewing section.

If you would like to download the podcast directly, you can control-click (or right-click on a PC) this link and save it to your hard drive.

Stay tuned to Small Business Essentials (perhaps by using the convenient subscribe buttons to your right, if you are viewing this at the website!) and I will update you weekly as each one is released.

In the end, it had nothing to do with the aesthetics or the influence, but with clarity. I simply felt the ads were distracting me from my true, internal reasons for having this site, and I couldn’t let that happen. The ads were removed, my purpose for this site has been reaffirmed, and all order has been restored.

Which brings me back to my continued goal of Less for 2008: Less Noise. By taking the time to reflect on my true goals and eliminate outside influences in my decision, I came up with the right decision for me—and that is what "less noise" is all about.

What is noise? Noise is the activities going on around you, the distractions hiding your message, the things keeping you from your focus, clarity, and true self.

Reducing Actual Noise

I don’t know how anyone works from a coffee shop. I suppose if I had some sort of writer’s block, I might head to one to energize myself to get going again—but for the most part, that amount of action and sound is completely distracting to someone trying to work. Instead, I work from home, where I can have the house as quiet as I want and not have to worry about my silence being invaded. If controlling your environment is not possible, try these ideas:

• Don’t listen to music.
  I know someone is going to come on here and tell me how their music makes them work better, but for the most part, it does not. (The one exception might be music without lyrics, played softly, but even that is not always effective.) What happens in reality is that your brain is going into overload trying to stay on task while also processing the words to the song and whatever else is going on. This kind of mutiltasking actually makes you slower and more prone to mistakes. So turn that music off and learn how to enjoy the silence.
• Wear earplugs.
  If you have no choice but to work in an office or a noisy location, bring some earplugs with you. Of course, don’t use them in any situation that might be dangerous, such as while riding a bike or driving a car, but feel free to use them when your yackity cube mate just won’t shut up.
• Soundproof your home office.
  Even if you don’t live near an airport or a busy freeway, reducing the noise in your environment can help you concentrate better and reduce your stress levels. There’s strong evidence to support the idea of noise inhibiting learning and causing stress, such as this study on children and noise done by my alma mater, Cornell University.

Quieting the Noise in your Head

External noise isn’t the only thing distracting you. For many entrepreneurs, the constant swirl of ideas and passions makes concentration nearly impossible. To clear your head so that you can concentrate more, try these new habits:

• Use a notebook system.
  It doesn’t matter if it’s an actual notebook with a pen, 20 notebooks, bits of scrap paper, or a file on your computer: writing things down will get them out of your head and make room for you to process the things you are currently working on. Think of it as a mental filing system—by putting your thoughts on paper, you allow your mind to free itself of the burden of trying to remember them. Many people love the Getting Things Done system for this.
• Find a quiet place.
  Some people go for walks, meditate, or practice yoga; I do all my best thinking in the shower. The purpose of this is to find a space in which you are free of noise and distractions in order to internalize your thoughts and solve your current challenges. When I am under the greatest work stress, I have gotten a great deal of clarity out of hot shower or a extra-long run.
• Listen to yourself.
  Many times, a struggling business owner will seek out the answers to get through the next dip by hiring consultants, callings colleagues, or spending hours on Google. These activities often add to the noise and stress, not reduce it. Instead, try internalizing your search and reflecting on your current progress and goals. You may find that you have more of the answers than you think! This process also allows you to adapt your business to current challenges while avoiding any "me too" behaviors or opinions that will draw you away from the core of your business.

Taming the Electronic Noise

All of the electronic devices we depend on can add to the noise in our lives that is keeping us from greater productivity. To tame that beast, turn it off! You can live for an hour or 2 without checking e-mail, IM, Twitter, or your phone messages. There are very few times in life where picking up the phone on the first ring is actually important.

Eliminating Behavioral Noise

In my next post in this series, I will go more into the nuts and bolts of eliminating unnecessary activities and actions from your daily life. For now, focus on time management and wasting less time as a way of eliminating behavioral noise—by removing unnecessary actions from your daily life, you will help eliminate the noise from your business as well.

Filling the Noise Void

What happens when the noise is gone from your life? Your signal to noise ratio increases, making the message and path of action more clear for you. That is the goal—to help your brain eliminate or reduce the noise in your life in order for the true message to come through clearly. The entire process of eliminating noise from your life will help you to achieve clarity and confidence in your business strategy and execution.

A Note About This Series

In case you missed it, this series started with Less, Part 1: Time.

Recession? What Recession?

Selling In A Recession - Why Some People Are Going To Crash And Others Are Going To Fly

This one started out a bit weak in the "keeping my interest" department, but finished with 5 solid sales tips.

That StubHub Clashes with your New StumbleUpon

Complete List of 2007 Web / Technology Acquisitions

2007 certainly was a big year for buyouts! I was surprised to see some of the items on this very extensive list.

How to Lose a Few Extra Pounds this Year

How to Manage a Deadbeat Employee

This article was great on motivating people, but I probably would have fired a person who exhibited the kind of behavior described in the article long before I tried to develop them as a person.

Not the Mention You Thought it Would Be

The Most And Least Profitable Businesses To Start

The top 10 and bottom 10 lists cracked me up. When I think, "I’d really like to start up a business", I don’t think of a doctor’s office or chiropractic center. What was the point in including so many results that were simply professions that required an advanced degree? No one goes to school to be a doctor, lawyer, dentist or accountant to open up a Subway sandwich shop. Most of the listed "businesses" were simply extensions of the schooling these people already obtained before opening their own business.

Future CotC

Remember, future carnivals will now stay exclusively at Bizosphere, although the format will continue to change as it evolves.

If you would like to download the podcast directly, you can control-click (or right-click on a PC) this link and save it to your hard drive.

Stay tuned to Small Business Essentials (perhaps by using the convenient subscribe buttons to your right, if you are viewing this at the website!) and I will update you weekly as each one is released.