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The Pitfalls of Mixing Social Media Business and Pleasure – Part 2

Nicky — Mon, 09 Nov 2009 09:25:18 +0000

In Part 1 we looked at some of the main questions concerning people it comes to mixing business with pleasure on social media sites, such as: how much personal information should you share?

The Pitfalls of Mixing Social Media Business and Pleasure – Part 1

Nicky — Mon, 26 Oct 2009 11:07:56 +0000

What are the pros and cons of mixing business and pleasure on social media sites? More people than you might think struggle with this question. Should you mix business contacts with friends? Should you talk about your hobbies? To what extent? Should you mix business contacts with friends? Should you talk about your hobbies? To what extent?

What’s Your Social Media Marketing Strategy? The Mind Map Version

Nicky — Tue, 20 Oct 2009 11:00:18 +0000

Here's the mind map version of what should be in your social media marketing strategy...

9 Reasons to Blog for Business

Nicky — Sat, 17 Oct 2009 01:00:17 +0000

If you're not making use of social media, you're missing business opportunities. Because your potential customers are using social media and social networking. It's not about social media tools... it's about taking an active role in social media interaction. One of the best ways to do this is with a blog. But isn't blogging dead?

What’s the Quickest Way for Beginners to Get Started on Twitter?

Nicky — Mon, 05 Oct 2009 10:51:00 +0000

Create a brief but interesting profile free of a sales pitch. I can’t say enough about how important your profile is. Yet so many take almost no time with their Twitter profile. The goal is to build relationships and network, not sell to your followers.

Online Marketing Strategies for your Client’s Website – Email

Nicky — Wed, 30 Sep 2009 04:22:25 +0000

Creating or re-creating a website is pointless unless you market it actively. Often businesses haven’t thought that far ahead - getting the site up is the immediate goal. Yet, the purpose of marketing the website is to drive traffic to the site. Without traffic all the content writing in the world will fall flat. Traffic doesn’t just come… it has to be directed to the website with a series of tactics done regularly over time.

Copywriting for a Social Media World

Nicky — Sat, 19 Sep 2009 20:25:52 +0000

These days it’s no longer enough just to be able to write online copy. Whether you’re a copywriter or write your own copy you now have to write it for social media and a social media audience. That means writing for blogs, Twitter, Facebook, social networking sites as well as social bookmarking sites. So how do you do it?

7 Offline Marketing Ideas for Your Client’s Website

Nicky — Tue, 08 Sep 2009 11:17:06 +0000

As a website content optimizer (or website copywriter) the value you bring to your client must go beyond just writing web pages. Optimizing websites is crucial for any website success; equally important is helping clients plan and maximize online and offline marketing techniques to drive traffic, increase website conversion and boost their website results over time.

Social Networking – 10 Twitter Tactics for Businesses

Nicky — Wed, 26 Aug 2009 09:00:40 +0000

When it comes to Social Media, few can deny that Twitter has made a significant impact on the business landscape. Even those businesses who are still "Stage 1 businesses" (non-web 2.0 I like to call them) are being affected by social media in general. Because, whether they participate or not, remain in denial about social media, and social media networking or not...

Is your Business in a Social Media Marketing Hurry?

Nicky — Thu, 20 Aug 2009 04:05:14 +0000

While many traditional companies still dismiss social media, they do so at their peril. Whether we want to accept it or not, social media has changed the landscape forever. It's a question of Figure it out and find out how it can work for you or get run over. Figure it out. Mobile resources. Or become irrelevant. Fast.