nickyjameson.com

Foundations of Effective Copywriting – Persuasion

Nicky — Sun, 07 Nov 2010 21:31:00 +0000

To be effective your marketing pieces must be able to persuade prospects to take the action you want them to take. Whether it is to sign up for a report or a class or buy your product or service or find out more from your news release, your marketing piece has to effectively persuade them [...]

9 Tips for Using Facebook Pages

Nicky — Sun, 01 Aug 2010 04:10:32 +0000

In my July newsletter I listed 21 tips for using Facebook Pages (or Facebook Fan Pages as they were previously called).I thought I’d share 9 of those tips with you as my latest blog post. I wrote about Facebook pages for a couple of reasons. The first is I am using one in my offline business [...]

9 Ways Offline Businesses can use Twitter to Grow

Nicky — Wed, 14 Jul 2010 04:05:08 +0000

It may seem as if everyone knows about Twitter and Social Media, but this isn’t necessarily so. Many online and offline businesses of all sizes and types, B2B and B2C have never heard of Twitter. And there are also businesses who, while they may have heard of Twitter, have no clue what it is or [...]

The Blog or Website or Both – Revisited

Nicky — Wed, 16 Jun 2010 01:46:52 +0000

Some time back I write an article asking this very question. At the time I had a website and was just starting a blog. Knowing that my website wouldn’t be changing that often and that I enjoyed writing about things besides copywriting my view was that, as a business you should have a website and [...]

5 StumbleUpon Tactics for Marketers

Nicky — Mon, 24 May 2010 18:12:06 +0000

Want more traffic to your website or blog? Then StumbleUpon should be one of your bookmarking tools of choice. StumbleUpon is a social networking site where people "stumble" pages and sites they like. Their friends and contacts see their stumbles and share them with other friends.

How To Create a Buzz Piece

Nicky — Mon, 03 May 2010 04:13:22 +0000

I advise all my clients to create a special report… or something free and downloadable from their site for their prospects. Surprisingly, even when they don’t have to do it themselves many won’t do it. When they understand they need to use an auto-responder and keep in touch with prospects, many see it as “too much work.” The fact is, it’s far more work to try and capture or convert someone just visiting your website.

19 Things I’ve Learned About Social Media

Nicky — Wed, 07 Apr 2010 04:14:27 +0000

Social Media is interesting. One of the most interesting things about it is that, far from turning everything we know upside down it actually brings certain age-old business foundations into sharp clarity...

5 Ways to Avoid the Social Media Treadmill

Nicky — Sun, 14 Mar 2010 17:59:00 +0000

I call it social media’s “dirty little secret” – nobody really talks about the sheer amount of time you must invest to start your social media presence, keep it up and keep it going. Plus, stay abreast with the breathless pace of new social media tools that come out every single day –

7 Signs You May Be On a Social Media Treadmill

Nicky — Fri, 26 Feb 2010 05:19:19 +0000

You tweet, update your status on various social networking platforms and blog whenever you can. But have you a direction for all your social media activity? Or do you sometimes feel rather like a hamster… running fast, trying to keep up, but not entirely sure of your direction?

Apologising Via Twitter is Like Proposing Marriage by Email

Nicky — Thu, 18 Feb 2010 11:30:49 +0000

Southwest Airlines has been held up as being one of the poster companies for using social media. They are mentioned in most case studies to prove that “social media works for companies.” And not that it doesn’t work, it’s just that it can backfire royally if companies fail to remember it isn’t a get out of jail free card for basic customer care and you can’t use it effectively for CMA (Cover My Ass-ing) because people know the difference.