Guiding Light Blog – Social Light

Artificial Intelligence is Here

Nicole Krug — Tue, 25 Sep 2018 14:19:16 +0000

If you are still thinking of artificial intelligence as something out of a sci-fi movie, you may be surprised to know that it’s already here. And the likelihood is that you interact with it every day. Meet Google RankBrain RankBrain is Google’s name for a machine-learning artificial intelligence system that’s used to help process search results. Google has been using [...]

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Are Google Search Results a Scam?

Nicole Krug — Mon, 17 Sep 2018 13:07:31 +0000

A couple weeks back I was talking to my dad, and he surprised me by asking if Google search results were a scam. This was shortly after Trump took to Twitter to protest Google, which frankly I rolled my eyes at. But in talking with my father he brought up a valid point: the average Joe doesn’t know or understand [...]

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5 things to know about virtual reality – 5 Business Rules

Nicole Krug — Mon, 11 Jun 2018 12:36:02 +0000

Virtual reality is creeping into our world, but if you haven’t gotten on the bandwagon yet, take a few minutes to learn some of the basics. In this episode of 5 Business Rules, Monika Jansen and I offer up five tidbits to get you up to speed on virtual reality. Spend 4 minutes watching the video or read on for [...]

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How do I decide where to build my website?

Nicole Krug — Mon, 04 Jun 2018 12:31:46 +0000

When it comes to websites, there are a lot of different options, and many people don’t know how to go about choosing a website platform. While there really isn’t a wrong choice, there are options that focus on an easy user experience and options that are allow you to scale up as your business grows. So first things first: what [...]

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Do I need to worry about GDPR?

Nicole Krug — Thu, 31 May 2018 16:27:13 +0000

Your inbox has likely been flooded with emails talking about GDPR consent, and if you are a business owner you have probably wondered what GDPR is and if you need to worry about it. Here’s the most important part: Do you have any customers, or anybody on your mailing list, that is a EU citizen? NO? Great! Nothing for you [...]

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5 Instagram marketing tips – 5 Business Rules

Nicole Krug — Mon, 23 Apr 2018 14:11:31 +0000

Instagram is the social network of choice for many people because of the emphasis on visuals, and isn’t overrun by ads the way some other social networks are. While it has attracted a huge audience, many businesses are struggling to understand how to use it to their advantage. In this episode of 5 Business Rules, Monika Jansen and I offer [...]

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5 ways to use LinkedIn for business development – 5 Business Rules

Nicole Krug — Mon, 16 Apr 2018 12:31:56 +0000

LinkedIn is quite possibly the best platform a small business owners can use to drive their business development – especially if you are in a B2B market. In this episode of 5 Business Rules, Monika Jansen and I offer up five tips to kick start your business development efforts. Spend 5 minutes watching the video or read on for the [...]

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What’s the difference between a host and domain?

Nicole Krug — Mon, 26 Mar 2018 11:52:46 +0000

Working with small business websites, I often get asked about the difference between a hosting account and a domain, and why you need both. Let’s see if we can clear up some confusion. Domains A domain is your websites address, also called your URL. It’s where people find you on the web, so you might think of it like a [...]

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5 Tips to make your business credible online

Nicole Krug — Mon, 12 Mar 2018 18:50:52 +0000

As soon as someone meets you or hears about your business, they’re going directly to your website to learn more. Websites can do a lot of increase business credibility, but all websites are not equal. In this episode of 5 Business Rules, Monika Jansen and I share five things that people use to determine how credible your business is. Spend [...]

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5 Marketing ideas to try this year

Nicole Krug — Mon, 05 Mar 2018 18:53:46 +0000

The year is well underway, but if you feel like you’re still doing the same old thing, it’s time to shake up your marketing strategy. I asked some of my favorite marketing pals how they are changing up their strategies this year. They shared some fantastic insights on how the market is changing and what they are doing to adapt. [...]

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