We were together, in good times and bad, for twelve years. Noguchi Porter Novelli will miss his focus, creativity, many years of professional experience, and especially his humanity and good humor.

„Porter Novelli is aglobal leader in healthcare communications. We are especially proud of the current assignment as Noguchi was the first European partner in the Poretr novelli network to win the AstraZeneca account,” - added Mihály Vágvölgyi, director of Public Affairs at Noguchi, who is also heading the agency's healthcare practice.

Coca-Cola Hungary cooperates with several agencies, Noguchi's appointment will not affect currently running programs managed by other consultants.

According to the agreement, from March 1, 2006 Noguchi will handle some key aspects of corporate communications for Coca-Cola Hungary, also participating in several large programs (e.g. Soundwave, Testébresztő). the agency will also work on ongoing communications activities for the company's top global brands like Coca-Cola, Coca-Cola light, Fanta and Sprite.

"At Noguchi we believe it is very important to support the increasingly difficult work of the Hungarian Red Cross, an organization with a rich history, whose many tasks include ensuring the safety of Hungarian blood supplies. So, as part of our corporate social responsibility program, we provide communications advice and services for the Red Cross,"—Dr. Péter Szántó said.

Hungarian Red Cross secretary general Dr. Éva Morzsányi said: “It is of the utmost importance for our organization, celebrating its 125th anniversary this year, that it is not seen as 'just another charity.' We aim to present the Red Cross as its long history and modern goals indicate. We count on Noguchi's persistent work and long-term support in this endeavor."

Péter Szántó, president & CEO of Noguchi Porter Novelli said: “I am very glad that legislation and education are so much in accord over the acceptance of lobbying as a specialist field. I also believe it is imperative that lobbying, as a special area of communications, shall become clear and understandable for everyone.”

Over and above sharing its experience, the agency will also participate in the CEU Business School's communications activities and publicity for the course.

Central European University Business School dean and managing director Ferenc Pártos said: “We were looking for a partner to cooperate with on our 192-hour, almost full calendar year, mostly practical course who meets CEU Business School's high standards both with their lobbying achievements and their professional and market standing.”

The two leaders also agreed that if the current cooperation will be as successful as they both expect it to be, they would sign further long-term cooperation agreements for other courses as well.

Hungarian Minister of the Economy and Transport Dr. János Kóka

Ben Wilkinson (HP), Dr. János Kóka and Dr. György Beck

Dr. György Beck and Ivan Herd with the 1,000,000 HP storage unit produced in Hungary

Inside the Flextronics plant

As the regulatory environment is at least as important as good media relations for the efficient operation of TELE2 in Hungary, the other key area of the contract is building and coordinating strategic relationships with the government and relevant regulatory bodies. This activity is the specialist area of Mihály Vágvölgyi, Noguchi’s account director responsible for government relations.