Blog Archives - Nonfiction Authors Association

Why I left traditional publishing and chose self-publishing instead

Caitlin Segura — Fri, 23 Oct 2026 17:00:55 +0000

Several years ago, I chose to leave traditional publishing after working really hard to land several book deals, and here’s why. First of all, I was doing all the work and felt like they were reaping all the benefits. It’s a bit of a myth that if you sign with a traditional publisher, they’re […]

The post Why I left traditional publishing and chose self-publishing instead appeared first on Nonfiction Authors Association.

Expert Round-Up: Why Did You Choose Traditional, Hybrid, or Self-Publishing, and What Would You Choose Now?

Caitlin Segura — Thu, 22 Oct 2026 15:00:09 +0000

Expert Round-Up Topic: Why Did You Choose Traditional, Hybrid, or Self-Publishing, and What Would You Choose Now? MIMI SMITH I love this question because believe it or not, there is a misconception that self-publishers exist because they could not secure a traditional publishing deal, and that’s not true at all. Many exist because self-publishing offers […]

The post Expert Round-Up: Why Did You Choose Traditional, Hybrid, or Self-Publishing, and What Would You Choose Now? appeared first on Nonfiction Authors Association.

Author to Authority Framework Part 6: Repeat Your Efforts with Consistent Action

Stephanie Chandler — Sun, 18 Oct 2026 12:30:41 +0000

Continued from Author to Authority Framework Part 5: Own Your Visibility, or start from the first Part 1: How to Establish Authority in Your Field and Become the Go-To Expert Author to Authority Framework — Step 6: Repeat Here’s something important to understand about establishing authority: It rarely happens overnight. You probably won’t become a […]

The post Author to Authority Framework Part 6: Repeat Your Efforts with Consistent Action appeared first on Nonfiction Authors Association.

Author to Authority Framework Part 5: Own Your Visibility

Stephanie Chandler — Sat, 17 Oct 2026 12:30:38 +0000

Continued from Author to Authority Framework Part 4: Teach What You Know Author to Authority Framework — Step 5: Own Your Visibility You can write an outstanding book, publish helpful articles, and develop tremendous expertise. But if nobody encounters your work, it’s difficult to establish authority. Visibility is an essential part of becoming a recognized […]

The post Author to Authority Framework Part 5: Own Your Visibility appeared first on Nonfiction Authors Association.

Author to Authority Framework Part 4: Teach What You Know

Stephanie Chandler — Fri, 16 Oct 2026 12:30:35 +0000

Continued from Author to Authority Framework Part 3: Show the Transformation You Deliver Author to Authority Framework — Step 4: Help One of the most effective ways to establish authority is also one of the simplest: Share your knowledge and help people solve problems. You can have decades of experience, impressive credentials, and exceptional expertise. […]

The post Author to Authority Framework Part 4: Teach What You Know appeared first on Nonfiction Authors Association.

This is the most common mistake nonfiction authors make and how to fix it

Caitlin Segura — Thu, 15 Oct 2026 17:00:04 +0000

One of the biggest mistakes that I see nonfiction authors making over and over and over again is all around target audience. It’s first of all narrowing down the audience. So, instead of a book about how to be happier, what about a book about how to be happier after a divorce or how […]

The post This is the most common mistake nonfiction authors make and how to fix it appeared first on Nonfiction Authors Association.

Expert Round-Up: What Is Your Best-Performing Piece of Content for Driving Book Sales?

Caitlin Segura — Thu, 15 Oct 2026 15:00:13 +0000

Expert Round-Up Topic: What Is Your Best-Performing Piece of Content for Driving Book Sales? KELLY LYDICK As a nonfiction author and publisher, I have noticed that the best-performing piece of content for driving book sales is offering background information about the book, such as what inspired the book, and what personal stories serve the foundation […]

The post Expert Round-Up: What Is Your Best-Performing Piece of Content for Driving Book Sales? appeared first on Nonfiction Authors Association.

Author to Authority Framework Part 3: Show the Transformation You Deliver

Stephanie Chandler — Thu, 15 Oct 2026 12:30:33 +0000

Continued from Author to Authority Framework Part 2: Understand Your Audience to Become a Trusted Authority Author to Authority Framework — Step 3: Transformation Here’s an important question every author and expert should be able to answer: What changes for someone after they work with you, read your book, or follow your advice? The answer […]

The post Author to Authority Framework Part 3: Show the Transformation You Deliver appeared first on Nonfiction Authors Association.

Here are the steps to establish authority in your field and become the go-to expert

Caitlin Segura — Wed, 14 Oct 2026 17:00:17 +0000

Here are my three favorite steps to carve out authority in your field. Number one, narrow your focus. If you’re casting a broad net, you have tons of competition. Expert in small business, expert in business finance. Narrow it down. Expert in finance for teens, expert in finance for divorced people over fifty-five. If […]

The post Here are the steps to establish authority in your field and become the go-to expert appeared first on Nonfiction Authors Association.

Author to Authority Framework Part 2: Understand Your Audience to Become a Trusted Authority

Stephanie Chandler — Wed, 14 Oct 2026 12:30:29 +0000

Continued from Author to Authority Framework Part 1: How to Establish Authority in Your Field and Become the Go-To Expert Author to Authority Framework — Step 2: Understand Once you’ve identified your niche, the next step is to understand the people you want to reach. This may sound obvious, but it’s surprising how often authors […]

The post Author to Authority Framework Part 2: Understand Your Audience to Become a Trusted Authority appeared first on Nonfiction Authors Association.