Blog Archives - Nonfiction Authors Association

Here is how to decide between self-publishing and hybrid book publishing

Caitlin Segura — Tue, 22 Sep 2026 17:31:58 +0000

If you’re trying to decide between self-publishing and hybrid publishing for your nonfiction book, here’s how to make your decision. Self-publishing is very much a DIY process. You need to hire the designers, the editors. You need to get your own ISBN numbers. There are a lot of steps, but you can absolutely do […]

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Partner Member Interview: JoEllen Nordstrom, FirstEditing

Guest Post — Tue, 22 Sep 2026 12:30:07 +0000

Name: JoEllen Nordstrom Business Name: FirstEditing Website Link: https://www.firstediting.com/ Social Media Links: LinkedIn: https://www.linkedin.com/company/firstediting-com/ Facebook: https://www.facebook.com/firstediting Instagram: https://www.instagram.com/firstediting/ X/Twitter: https://twitter.com/FirstEditing YouTube: https://www.youtube.com/@Firstediting What services/products does your business offer? FirstEditing helps nonfiction authors move from “I know my manuscript needs work” to a clear, professional path toward publication. Since 1993, we have served more than 50,000 […]

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Your book shouldn’t be a secret anymore. Here’s how to get more visibility

Caitlin Segura — Sat, 19 Sep 2026 17:00:37 +0000

Hey, authors. I know you didn’t write your book just so that nobody would read it, right? You wrote it because you want to make an impact, and in order to do that, you’ve got to get out there in front of your ideal readers. Some of my favorite ways to do that are […]

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Don’t blow your book marketing budget on the wrong strategies, focus on these instead

Caitlin Segura — Fri, 18 Sep 2026 17:00:57 +0000

It’s really easy to blow your marketing budget on book promotion, so I’m gonna save you time and money and tell you the three places I think you should invest it. Number one, Amazon ads. These can perform really well, especially for nonfiction books. Go all in on your Amazon advertising strategy. Number two, […]

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These are the 3 signs that tell me an author is going to be successful

Caitlin Segura — Thu, 17 Sep 2026 17:00:31 +0000

After working with authors for two decades, I can always tell when someone is going to be successful, and it’s based on three distinct things. Here they are. Number one, they’re super motivated. In fact, they’re not just motivated, they’re excited. They are 100% committed to being successful, and that could be whatever success […]

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Expert Round-Up: What is a Publishing Myth That Cost You Time and/or Money?

Caitlin Segura — Thu, 17 Sep 2026 15:00:43 +0000

Expert Round-Up Topic: What is a Publishing Myth That Cost You Time and/or Money? SEAN REDFEARN When I started writing my book, the outcome I wanted was never to become an Amazon bestseller, even though I achieved that in the Business Consulting category. The book was written to build my personal profile and generate interest […]

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Author-Member Success Story: Dr Jo Lukins, author of The Elite

Guest Post — Thu, 17 Sep 2026 12:30:30 +0000

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Authors: Book signing events at bookstores can be painful. There’s a better way!

Caitlin Segura — Wed, 16 Sep 2026 17:00:11 +0000

Several years ago, I was part of a book launch event for Chicken Soup for the Entrepreneur’s Soul. They held it here in the Sacramento area where I live because there were several contributors located here. The morning of the event, we got coverage with the local morning news. Also on the radio, Barnes […]

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The best book publishing advice I ever received applies to traditional and self-publishing

Caitlin Segura — Tue, 15 Sep 2026 17:00:02 +0000

Back in 2005, I was pitching my very first book at a writer’s conference, and the following week an agent called me, Michael Larsen, and gave me the best advice that could have ever applied to getting a book deal or even as a self-published author. He said, “I like what you’re doing, but […]

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The 4-Step AI Approach to Writing a Winning Pitch Letter by Ella Ritchie

Guest Post — Tue, 15 Sep 2026 12:30:44 +0000

How much should you use AI to write your pitch letters? It’s a relevant question because people are flooded with scam emails generated by AI. Everyone is more cautious of pitch letters. I’m a fan of AI, and I’m a bigger fan of humans. The tool lets me connect authors with people more efficiently, especially […]

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