• If you’re not sure what browsers support which features, consult sites like caniuse.com and html5please.com for a detailed comparison
• Using the new CSS3 Media Queries tag is a great way to build responsive websites (examples here), but you still have to decide what will be viewed on different size screens (not a small task)
• Even if you don’t yet have a mobile friendly website, specify percentage sizes on pages instead of exact pixel values
• As a starting point for new website pages, try html5boilerplate.com which includes some basic CSS and useful tools such as JQuery and Modernizr
• Consider what will happen if users don’t view your latest technical tricks (i.e. because of the browser or device they’re using) – will they still be able to get the data they need?  See Progressive Enhancement.
• On mobile, scrolling is OK but forcing viewers to constantly zoom in and out to view your content is not OK
• The latest tools from Adobe are Edge and Muse – but they’re still in development (and be careful with Muse, which is simpler to use but more limiting in what you can do)

Noble Desktop will be rolling out a new website soon which will demonstrate many of the technologies mentioned above.  Also check out their upcoming session on Mobile and Responsive Web Design.  (I’ve attended their classes – they’re excellent.)

P.S. Thanks to everyone who commented on my blog post last week on Blackbaud’s acquisition of Convio, including Blackbaud CEO Marc Chardon.

My wish list for the combined organization:

1. Blackbaud CEO Marc Chardon’s message mentions that integration between products such as the Raiser’s Edge and Luminate Online is high on the priority list.  But let’s not stop there – most nonprofits use products from multiple vendors, and need help in integrating data between them.  This requires a commitment to open APIs and in freely connecting to other platforms.
2. Blackbaud now has a dizzying array of software options, some which seem to duplicate each other.  Help us understand what’s best for our organizations’ needs and then recommend the appropriate solution – even if it’s not a Blackbaud product.
3. Be respectful of the talented Convio staff and help them integrate into Blackbaud with a minimum of pain.  Mergers are rarely easy.

Convio founder Vinay Bhagat chose not to move on to Blackbaud and left us with this inspiring message.  Fortunately, most of Convio’s management has already been integrated into the new organization.  Marc, as you have promised, show us how the combined company will help our nonprofits raise more money, engage our constituents and implement successful multi-channel campaigns.

1. 84% of your Facebook fans don’t get your updates in their newsfeed.  Facebook uses Edgerank to determine whether or not your content will appear.  (Learn more about how Edgerank works here and here.)
2. Although you might have a beautiful Facebook Timeline page with a really nice cover photo, less than 5% of your fans will ever see it (they’ll only see your posts in their newsfeed)
3. Morning and evening posts are likely to get more attention than in the afternoon because this is when your fans are likely to be online
4. Check your Facebook Insights statistics to learn what your optimal posting frequency is, i.e. how often each day you should post).
5. Unlike Twitter, you should not shorten links on Facebook.  By using the full URL, visitors will know to expect and are more likely to click through  (Services such as Timely and Buffer are useful for spacing out posts throughout day, but they will automatically shorten URLs.).
6. Post pictures liberally – will get much more response than plain text links
7. Ask questions to encourage interaction, but make it easy to respond (use yes/no or true/false questions, then use ‘like’ for one option and ‘comment’ for the other)

Having a presence on Facebook is a must these days (many constituents will look there before they visit your website), but following John’s great tips will make it more likely that you’ll get the results you seek – to encourage your audience to be more involved with your organization.

(To kick start fundraising results, it will be interesting to see if development departments start to play a larger part in managing social networks – currently it’s usually marketing / communication that’s in charge.)

If you decide to go outside your organization for social media help, ask these 7 questions to anyone you’re considering hiring.  (My take – it’s always preferable to assign this work to a staff person who is more familiar with your nonprofit.)  And here are 10 things you may be doing wrong with social media.

Have you noticed the larger photos on Facebook’s mobile application?  Wonder where they got this idea (see new kid on the block Pinterest).

Blackbaud’s webinar series today included an important reminder that work on your website doesn’t stop after the redesign.  Websites must continue to evolve and most importantly,.must always have fresh content to keep your constituents coming back.  Need ideas?  Here are 58 ways to create great content.

In addition to checking out how your website looks on phones, how about tablets?  See 11 Nonprofit Websites That Look Great on iPads.  And what about your email messages?  Here’s how to optimize mail for mobile phones.

Finally, if you don’t have a specific campaign to recruit monthly donors, read this.

• The average email open rate has ‘steadied’ at 14% (is this supposed to be good?) but some nonprofits get better results by segmentation, localization & personalization.
• While mobile devices accounted for 15-20% of email opens, those who read email on phones are less likely to click thru and take action.  But it can also help if the email is formatted to look good on a small screen.  Here’s tips on how to do it.
• The Red Cross demonstrated why segmentation doesn’t have to be difficult, identifying donors by monthly, institutional, emergency, lapsed and non-donors.
• Monthly donors constantly outperformed other segments.  (For a great example of a nonprofit that realizes this, take a look at City Harvest Rescue Partners campaign that specifically asks for monthly gifts.)
• While segmentation can improve email results, it will make even more of a difference if you prepare great content – as well as an engaging subject line.

Tonight I attended the monthly 501 Tech NYC get-together, which featured a capacity crowd at the NYC Foundation Center to hear takeaways from the recent Nonprofit Technology Conference.  Would you believe 10 presenters offered mini-versions of their event sessions?  Some highlights:

• US Fund for Unicef‘s Porter Mason stressed the neglected art of AB testing – emails, web pages, social media posts and added that ‘coding links must become normal practice.’  Take a look at WhichTestWon to test your instincts on what works best.
• Big Duck‘s Farra Trompeter (recently honored with a Community Award at the Nonprofit Tech Conference) offered an interesting flow chart approach to Is It Time to Rethink Your Website.  Important reminder – the work doesn’t end when your new website is rolled out, it’s an ongoing task.
• Causevox‘s Rob Wu finished the evening with tips on how to tell compelling stories, e.g. don’t talk about your organization, talk about your cause and your supporters.  Also, get everyone involved – not only the marketing / communications folks.

If you weren’t able to attend today’s events, make sure you download the eNonprofit Benchmarks Study and follow our 501 Tech NYC group on Facebook to stay informed.

1. There are many ways to approach a mobile strategy, as Idealware‘s Laura Quinn explained in More Than Apps: Affordable Program Delivery through Mobile Phones.   Do you know how your website looks on a mobile screen?  Use Mobile Phone Emulator to find out.  Do you give constituents a good reason to provide their mobile phone numbers on your forms (hint – don’t say ‘so we can add you to our list’)?  Try using Groupme for group text messaging (like email blasts by phone).  Look for ways to make your current website mobile friendly;  developing apps are usually not the best approach.  Also see Tech Soup‘s session review.
2. Matt Koltermann described a ‘blended’ approach in Building and Supporting Drupal Websites: In-House, Outhouse or Both?  Even if you outsource, Matt stressed the importance of involving in-house staff in development so they can maintain and support the application later (I completely agree).  He also suggested using a tool like Optimizely for AB testing (easier to use than Google Website Analyzer).  Using Drupal involves the combination of many add-on modules;  be careful before doing updates (as you are always prompted to do when new releases come out).  Make sure you include a contingency in your cost estimate.  BTW, it’s time to move to the latest version, Drupal 7.
3. Do you have the right organization structure for online success?  In Digital Team Structure – The Underlying Foundation for Innovation, John Mogus and Michael Silberman discussed different models for where your digital staff should work.  Not surprisingly, there is no perfect solution, but the ‘hybrid’ option – which places online resources in a dedicated digital group and in other departments seems to offer the most promise.  But to implement this successfully, an organization needs to work out reporting structure (i.e. who reports to who?) and how online strategy is planned. Take a look at the innovative Mobilisation Lab, implemented at Greenpeace for an innovative approach.  No matter what structure you use, it’s a must to have a culture where departments regularly talk and work with each other, esp. marketing / communications and fundraising.  Also see my blog post on this topic last year.
4. Probably one of the hardest decisions we all face is when to outsource, covered by Gabriel Nichols and Pam Kingpetcharat in the session When to Call in the Consultants: When to Leave Them Out.  As Matt explained in his Drupal session, a hybrid solution is usually best.  An interesting take: when an ‘expert’ gives a time estimate for a project, add 50%.  For internal staff, triple the estimate.  Some more things to consider:
1. does in-house staff have necessary expertise (and do they have time to learn?)
2. will skills gained be used in future by staff
3. is there a fixed time deadline? (using outside resources will speed implementation)
4. what will be loss to organization if deadline slips?
5. how well will internal stakeholders accept project setbacks?
5. Segmentation is a basic principle of effective constituent relationship management, yet few nonprofits do it well.  In Data Dive: Practical Segmentation Techniques, Jeff Shuck explained how Excel functionality such as filters, conditional formatting and pivot tables (they’re easier now than in older Excel versions) can help, as well as the free Analysis Toolpak add-in.   (Note to Nten – Jeff ended his presentation with an reaffirming message for all of us who work in nonprofit – may be worth a keynote talk next year)  A few more tips:
1. ask donors why they donated – critical data in getting to know your donors
2. you can ask for more data than you think (this will help you segment)
3. constituents give because of an affinity to the cause, not necessarily to your organization.  This is why you need to always focus on retention.
4. take a look at Tableau – visual analysis tool – less expensive than SPSS
5. find data analysis too difficult?  Get the books Statistics Without Tears or the Cartoon Guide to Statistics.
6. In Engaging Mobile Design, Beaconfire’s Scott Lenger suggested using Mobify as an easy way to create a mobile website (basic sites free, but some features cost more).  Responsive design (same site looks good on different size screens) is great, but is best considered when doing an overall website redesign.  Wondering if you really need a mobile site?  Check your web statistics bounce rate – if it’s higher for mobile visitors than for desktop users, then you probably do.  Make sure your forms work on small screens – here’s a great example from Feeding America.  Mobile shouldn’t be an after-thought to your web design, nor should it be handled as a ‘Phase 2′ project.
7. If your organization is on social media, then you need a policy.  Darim Online’s Lisa Colton and Idealware’s Andrea Barry both discussed the importance of focusing on your nonprofit’s core values in Maturing Your Organization’s Social Culture – By Creating a Policy?  Make sure you clarify staff roles, especially who will be:
1. main coordinator
2. primary listener / moderator
3. expected to post
4. allowed to post
5. content contributors

• NTC Ignite – Tue, 4/3, 7 PM – View 12 quick presentations in one hour.  Especially if you haven’t experienced this before, don’t miss it.
• The Science of Giving: 7 Secrets to Connecting with Donors’ Minds and Hearts – Wed, 4/4, 10:30 AM.  Find out why your instincts about why donors give may be wrong.
• Digital Team Structure – The Underlying Foundation for Innovation – Wed, 4/4, 1:30 PM.  Learn how your organizational structure affects the success of your online strategy.  Also join me for a small group dinner Tuesday evening to discuss this topic.
• Doing It On Your Own: When to Call in the Consultants, When to Leave Them Out – Wed, 4/4 at 3:30 PM.  The latest scoop on the perennial question – when to do it yourself, and when to get help.
• 2012 eNonprofit Benchmarks: Am I Normal? – Thu, 4/5, 10:30 AM.  How is your organization doing against your competitors?  Update of an annual benchmarking report.
• NTEN Community Chat: Blackbaud’s Proposed Acquisition of Convio – Thu, 4/5, 1:30 PM.  How will this merger affect you?  Also read my previous post.
• Maturing Your Organization’s Social Culture … By Creating a Policy?- Thu, 4/5, 3:30 PM.  Why you need a social media policy – and how to create one for your nonprofit.

To get the most out of this year’s NTC, see also my post, Getting the Most from Nonprofit Events. And if you can’t join us in person, attend the Online NTC.  Hope to see you soon.

• 25% of US cell phone subscribers use mobile as their only way of accessing the Web;  30% of email messages are opened first on phones
• The best time to implement mobile is when you’re already planning to redesign your website or if you’re rolling out a new content management system (CMS)
• For most nonprofits, mobile websites are far more beneficial than developing a mobile application, which is far more difficult for constituents to use
• Your web content must load quickly; mobile uses will not wait for slow pages
• Consider responsive design or using any CMS which allows you to write content once to be displayed on multiple platforms (so you don’t have to maintain many versions of your website)

(During presentation, Usablenet and Mobify were identified as good tools for a nonprofit that wants to go mobile  I would also add Mofuse for mobile content management.)

For a great look at how your mobile website should look, take a look at GrantSpace Mobile from your phone.  How does your organization’s website look on a small screen?

Don’t have a mobile friendly website yet?  Here’s why you should (and more) and here’s a resource to help you get started.  Here’s a free webinar Feb. 22 on 6 Best Practices to Follow While Developing Your Mobile Strategy.  I’ll also be speaking on this topic Feb. 23 at the Foundation Center in NYC.

Have you jumped on the Pinterest bandwagon yet?  Here’s what nonprofits should know – and be careful about possible copyright issues.  If you do jump in, read some ways to make your nonprofit pinteresting?

It’s back to the basics with 4 Ways to Get More Clicks on Your Online Donation Button (e.g. make sure site visitors can find it), Tips on How to Write Headlines (for web pages, email content etc.) and How You Can Drastically Improve Your Call to Action.

Do you manage website(s) for a nonprofit in NYC?  Join the Not- for-Profit Webmaster Round Table – it’s always a lively discussion and you’ll get great ideas to bring back to your organization.  Our next quarterly meeting will be in June.

One way is to cut down a bit on email, and use the ‘old-fashioned’ technique of connecting with colleagues face-to-face.  After a series of email exchanges over a week failed to reach a consensus, I spent this afternoon at one of my organization’s remote sites today reviewing what changes were needed to an internal software application.  Not only did we resolve the issue, but I learned much more than I would have through email or phone contact.  When I completed my visit, my colleagues thanked me for taking the time to visit, saying that others were reluctant to take the time to travel (20 minute train ride from my office).

Earlier this week, I stopped by a colleague’s desk to check on the status of an outstanding issue which had also been the topic of a series of ongoing email exchanges over several weeks.  Our conservation probably saved us 3 or 4 email swaps, yet he seemed surprised that I took the time (about 30 seconds) to walk over to his desk, rather than simply send another email.

This doesn’t mean that you should simply show up at someone’s desk or office.  Take the time to make an appointment, and come prepared with an agenda of what you will discuss.

So if you want to effectively communicate with constituents, start with your colleagues in your organization, especially those who work at locations other than where you are.  As Steve said, if you can’t do it well internally, you probably won’t be effective reaching out to supporters either.