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    <title>Agile Management | NOOP.NL</title>
    
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    <id>tag:typepad.com,2003:weblog-1553406</id>
    <updated>2013-05-21T15:58:32+02:00</updated>
    <subtitle>Agile Management, Software Development, Complexity Theory, Development Management, Quality Improvement, Software Engineering, Agile Development, Personal Improvement</subtitle>
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    <atom10:link xmlns:atom10="http://www.w3.org/2005/Atom" rel="self" type="application/atom+xml" href="http://feeds.feedburner.com/noop" /><feedburner:info uri="noop" /><atom10:link xmlns:atom10="http://www.w3.org/2005/Atom" rel="hub" href="http://pubsubhubbub.appspot.com/" /><link rel="license" type="text/html" href="http://creativecommons.org/licenses/by/3.0/" /><logo>http://noop.nl/pic.jpg</logo><feedburner:emailServiceId>noop</feedburner:emailServiceId><feedburner:feedburnerHostname>http://feedburner.google.com</feedburner:feedburnerHostname><entry>
        <title>What Makes a Great Conference?</title>
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        <link rel="replies" type="text/html" href="http://www.noop.nl/2013/05/what-makes-a-great-conference.html" thr:count="1" thr:updated="2013-05-21T16:07:14+02:00" />
        <id>tag:typepad.com,2003:post-6a00e54ff8b9c18834019102606270970c</id>
        <published>2013-05-21T15:58:32+02:00</published>
        <updated>2013-05-21T16:00:38+02:00</updated>
        <summary>I’ve been asking around on email and on the social networks what makes a conference memorable, special, or amazing. This topic has my special interest, not only because I attend between 20-25 conferences per year, but also because I’m trying...</summary>
        <author>
            <name>Jurgen Appelo</name>
        </author>
        <category scheme="http://www.sixapart.com/ns/types#category" term="Life &amp; Work" />
        
        
<content type="html" xml:lang="en-US" xml:base="http://www.noop.nl/">&lt;div xmlns="http://www.w3.org/1999/xhtml"&gt;&lt;p&gt;I’ve been asking around on email and on the social networks &lt;strong&gt;what makes a conference memorable, special, or amazing&lt;/strong&gt;.  This topic has my special interest, not only because I attend between 20-25 conferences per year, but also because I’m trying to help make the &lt;a href="http://www.dare2013.be/"&gt;DARE 2013 conference in Antwerp, Belgium&lt;/a&gt; a great experience.&lt;/p&gt;&#xD;
&lt;p&gt;The obvious replies that people usually have are “amazing speakers” and “great hallway conversations”. I agree, and there’s plenty that organizers already do (or &lt;em&gt;should &lt;/em&gt;do) to make that happen. But personally, I am more and more convinced that “greatness” is an emergent result of the complex interplay of &lt;em&gt;little things&lt;/em&gt;.&lt;/p&gt;&#xD;
&lt;p&gt;Here are some suggestions I received:&lt;/p&gt;&#xD;
&lt;ul&gt;&#xD;
&lt;li&gt;Have &lt;strong&gt;great coffee&lt;/strong&gt; available during the conference. (Johan Oskarsson)&lt;/li&gt;&#xD;
&lt;li&gt;Have &lt;strong&gt;dinner with strangers&lt;/strong&gt; at the end of a conference day so that attendees get to know each other better (Ángel Medinilla)&lt;/li&gt;&#xD;
&lt;li&gt;Let people rate speakers directly after their sessions, and &lt;strong&gt;repeat the best session&lt;/strong&gt; at the end of the conference. (Tiago Andrade e Silva)&lt;/li&gt;&#xD;
&lt;li&gt;Use &lt;strong&gt;feedback/happiness doors&lt;/strong&gt; to capture quick feedback after each session.&lt;/li&gt;&#xD;
&lt;li&gt;Do &lt;strong&gt;phone interviews of speakers&lt;/strong&gt; and edit their descriptions to match the audience. (Lee Copeland)&lt;/li&gt;&#xD;
&lt;li&gt;Have an &lt;strong&gt;icebreaker party&lt;/strong&gt; before the conference with a jam session of speakers and organizers. (Alexey Krivitsky)&lt;/li&gt;&#xD;
&lt;li&gt;Print people’s &lt;strong&gt;&lt;em&gt;first&lt;/em&gt; names on badges in big letters&lt;/strong&gt;, and on both sides of the badge. (Jon Jagger)&lt;/li&gt;&#xD;
&lt;li&gt;Use &lt;strong&gt;conference apps&lt;/strong&gt; so that people can easily see the program on their smartphones and mark their favorite sessions.&lt;/li&gt;&#xD;
&lt;/ul&gt;&#xD;
&lt;p&gt;And there’s much more, ranging from the very obvious, such as &lt;strong&gt;give away free books&lt;/strong&gt;, to the somewhat-less-obvious, such as &lt;strong&gt;invite a circus act&lt;/strong&gt;.&lt;/p&gt;&#xD;
&lt;p&gt;There are three weeks left until &lt;a href="http://www.dare2013.be/"&gt;DARE 2013&lt;/a&gt;. The &lt;a href="http://dare2013.eventbrite.com/"&gt;number of participants&lt;/a&gt; is growing steadily, while time is shrinking fast. I’m afraid we cannot implement all ideas people have suggested. But we’re trying hard to hear &lt;em&gt;at least&lt;/em&gt; those three most important words, “That was great!”&lt;/p&gt;&#xD;
&lt;p&gt;p.s. I have a &lt;strong&gt;discount code&lt;/strong&gt; for friends. Contact me.&lt;/p&gt;&#xD;
&lt;p&gt;&#xD;
&lt;a class="asset-img-link" href="http://www.dare2013.be/" onclick="window.open( this.href, '_blank', 'width=640,height=480,scrollbars=no,resizable=no,toolbar=no,directories=no,location=no,menubar=no,status=no,left=0,top=0' ); return false" style="display: inline;" target="_blank"&gt;&lt;img alt="Dare1" border="0" class="asset  asset-image at-xid-6a00e54ff8b9c188340192aa28c91a970d" src="http://nooperation.typepad.com/.a/6a00e54ff8b9c188340192aa28c91a970d-800wi" title="Dare1"&gt;&lt;/img&gt;&lt;/a&gt;&lt;/p&gt;&lt;/div&gt;&lt;div class="feedflare"&gt;
&lt;a href="http://feeds.feedburner.com/~ff/noop?a=dUh8gBIWQOM:KB-t3tUgiO0:yIl2AUoC8zA"&gt;&lt;img src="http://feeds.feedburner.com/~ff/noop?d=yIl2AUoC8zA" border="0"&gt;&lt;/img&gt;&lt;/a&gt; &lt;a href="http://feeds.feedburner.com/~ff/noop?a=dUh8gBIWQOM:KB-t3tUgiO0:qj6IDK7rITs"&gt;&lt;img src="http://feeds.feedburner.com/~ff/noop?d=qj6IDK7rITs" border="0"&gt;&lt;/img&gt;&lt;/a&gt; &lt;a href="http://feeds.feedburner.com/~ff/noop?a=dUh8gBIWQOM:KB-t3tUgiO0:F7zBnMyn0Lo"&gt;&lt;img src="http://feeds.feedburner.com/~ff/noop?i=dUh8gBIWQOM:KB-t3tUgiO0:F7zBnMyn0Lo" border="0"&gt;&lt;/img&gt;&lt;/a&gt; &lt;a href="http://feeds.feedburner.com/~ff/noop?a=dUh8gBIWQOM:KB-t3tUgiO0:I9og5sOYxJI"&gt;&lt;img src="http://feeds.feedburner.com/~ff/noop?d=I9og5sOYxJI" border="0"&gt;&lt;/img&gt;&lt;/a&gt;
&lt;/div&gt;&lt;img src="http://feeds.feedburner.com/~r/noop/~4/dUh8gBIWQOM" height="1" width="1"/&gt;</content>



    <feedburner:origLink>http://www.noop.nl/2013/05/what-makes-a-great-conference.html</feedburner:origLink></entry>
    <entry>
        <title>Let's Measure Something Meaningless</title>
        <link rel="alternate" type="text/html" href="http://feedproxy.google.com/~r/noop/~3/tCdTVPp9SbA/lets-measure-something-meaningless.html" />
        <link rel="replies" type="text/html" href="http://www.noop.nl/2013/05/lets-measure-something-meaningless.html" thr:count="6" thr:updated="2013-05-21T10:27:50+02:00" />
        <id>tag:typepad.com,2003:post-6a00e54ff8b9c188340191023d2774970c</id>
        <published>2013-05-17T16:22:19+02:00</published>
        <updated>2013-05-17T16:23:46+02:00</updated>
        <summary>Imagine that the government decided an intake of 2.500 calories per day should be the maximum for each person, regardless of age, gender, health, metabolism, dietary habits, etc. And imagine that the government also measured and enforced this every day,...</summary>
        <author>
            <name>Jurgen Appelo</name>
        </author>
        <category scheme="http://www.sixapart.com/ns/types#category" term="Progress &amp; Performance" />
        
        
<content type="html" xml:lang="en-US" xml:base="http://www.noop.nl/">&lt;div xmlns="http://www.w3.org/1999/xhtml"&gt;&lt;p&gt;&#xD;
&lt;a class="asset-img-link" href="http://nooperation.typepad.com/.a/6a00e54ff8b9c18834017eeb449324970d-popup" onclick="window.open( this.href, '_blank', 'width=640,height=480,scrollbars=no,resizable=no,toolbar=no,directories=no,location=no,menubar=no,status=no,left=0,top=0' ); return false" style="float: right;"&gt;&lt;img alt="Speed-limit-130-sticker" class="asset  asset-image at-xid-6a00e54ff8b9c18834017eeb449324970d" src="http://nooperation.typepad.com/.a/6a00e54ff8b9c18834017eeb449324970d-150wi" style="width: 150px; margin: 0px 0px 5px 5px;" title="Speed-limit-130-sticker"&gt;&lt;/img&gt;&lt;/a&gt;Imagine that the government decided an intake of 2.500 calories per day should be the &lt;strong&gt;maximum for each person&lt;/strong&gt;, regardless of age, gender, health, metabolism, dietary habits, etc. And imagine that the government also measured and enforced this every day, claiming it is “for your own health”, and handing out daily fines for each person who went over target. How would you feel about this practice?&lt;/p&gt;&#xD;
&lt;p&gt;Now imagine that the government decided that a speed of 130 km/hours should be the maximum for each driver, regardless of age, health, mental condition, road condition, traffic condition, weather condition, or the condition of their cars. And imagine that the government &lt;strong&gt;measured and enforced&lt;/strong&gt; this, claiming it is “for your own safety”, and handing out fines to anyone who went over this “target”. How would you feel about that? Oh, wait… this is an actual practice in many countries!&lt;/p&gt;&#xD;
&lt;p&gt;&lt;strong&gt;I drove 14 hours&lt;/strong&gt; from Bologna to Brussels yesterday, with a proper break every 2 hours, good nutrition, a healthy mind, a well-serviced car, and an excellent track record as a driver. During that trip I saw people not using their indicator lights when switching lanes, people overtaking others on the emergency lane, people using their mobile phones, and people driving vehicles that barely deserved the name “car”. And among those many thousands of drivers, I’m sure there were also some with mental problems, physical problems, mechanical problems, etc. However, the one who got picked out by the government was &lt;em&gt;me&lt;/em&gt;. I got flashed &lt;em&gt;twice&lt;/em&gt; because I drove “too fast”.&lt;/p&gt;&#xD;
&lt;blockquote&gt;&#xD;
&lt;p&gt;&lt;em&gt;For every complex goal, there is a metric that is clear simple and wrong.&lt;/em&gt;&lt;/p&gt;&#xD;
&lt;/blockquote&gt;&#xD;
&lt;p&gt;In organizations we see this all the time. Managers have a goal, such as &lt;em&gt;faster time-to-market&lt;/em&gt; or &lt;em&gt;higher productivity&lt;/em&gt;. But &lt;strong&gt;productivity is a very complex thing&lt;/strong&gt;. It depends on motivation, creativity, innovation, collaboration, etc. And managers can’t measure all that stuff easily. So they reduce the metric to the simplest possible thing that can be measured with a computer: the number of hours people are physically at the office. And then they turn it into a target: the computer requires at least 8! Or else…&lt;/p&gt;&#xD;
&lt;blockquote&gt;&#xD;
&lt;p&gt;&lt;em&gt;Measuring something meaningful is hard, so let’s measure something that is meaningless but easy.&lt;/em&gt;&lt;/p&gt;&#xD;
&lt;/blockquote&gt;&#xD;
&lt;p&gt;Measuring real safety on the streets for everyone is next to impossible, so the government reduces it to the &lt;strong&gt;simplest possible metric&lt;/strong&gt; that can be delegated to computers: speed.&lt;/p&gt;&#xD;
&lt;p&gt;I fear the day when governments find a way to have computers measure our daily intake of calories.&lt;/p&gt;&lt;/div&gt;&lt;div class="feedflare"&gt;
&lt;a href="http://feeds.feedburner.com/~ff/noop?a=tCdTVPp9SbA:HqWR6CdDuVI:yIl2AUoC8zA"&gt;&lt;img src="http://feeds.feedburner.com/~ff/noop?d=yIl2AUoC8zA" border="0"&gt;&lt;/img&gt;&lt;/a&gt; &lt;a href="http://feeds.feedburner.com/~ff/noop?a=tCdTVPp9SbA:HqWR6CdDuVI:qj6IDK7rITs"&gt;&lt;img src="http://feeds.feedburner.com/~ff/noop?d=qj6IDK7rITs" border="0"&gt;&lt;/img&gt;&lt;/a&gt; &lt;a href="http://feeds.feedburner.com/~ff/noop?a=tCdTVPp9SbA:HqWR6CdDuVI:F7zBnMyn0Lo"&gt;&lt;img src="http://feeds.feedburner.com/~ff/noop?i=tCdTVPp9SbA:HqWR6CdDuVI:F7zBnMyn0Lo" border="0"&gt;&lt;/img&gt;&lt;/a&gt; &lt;a href="http://feeds.feedburner.com/~ff/noop?a=tCdTVPp9SbA:HqWR6CdDuVI:I9og5sOYxJI"&gt;&lt;img src="http://feeds.feedburner.com/~ff/noop?d=I9og5sOYxJI" border="0"&gt;&lt;/img&gt;&lt;/a&gt;
&lt;/div&gt;&lt;img src="http://feeds.feedburner.com/~r/noop/~4/tCdTVPp9SbA" height="1" width="1"/&gt;</content>



    <feedburner:origLink>http://www.noop.nl/2013/05/lets-measure-something-meaningless.html</feedburner:origLink></entry>
    <entry>
        <title>Blog Post #700</title>
        <link rel="alternate" type="text/html" href="http://feedproxy.google.com/~r/noop/~3/LhJEsr5-mak/blog-post-700.html" />
        <link rel="replies" type="text/html" href="http://www.noop.nl/2013/05/blog-post-700.html" thr:count="0" />
        <id>tag:typepad.com,2003:post-6a00e54ff8b9c188340191021024d1970c</id>
        <published>2013-05-12T23:50:22+02:00</published>
        <updated>2013-05-12T23:50:22+02:00</updated>
        <summary>Actually, the previous blog post was number 700. This is blog post #701. I wrote blog post #600 almost a year ago. In that year my readership has dropped from 1528 to 853 page views per day, and from 1078...</summary>
        <author>
            <name>Jurgen Appelo</name>
        </author>
        
        
<content type="html" xml:lang="en-US" xml:base="http://www.noop.nl/">&lt;div xmlns="http://www.w3.org/1999/xhtml"&gt;&lt;p&gt;Actually, the &lt;a href="http://www.noop.nl/2013/05/dare-to-be-at-dare.html" target="_blank"&gt;previous blog post&lt;/a&gt; was number 700. This is blog post #&lt;strong&gt;701&lt;/strong&gt;.&lt;/p&gt;&#xD;
&lt;p&gt;I wrote blog post #&lt;strong&gt;600&lt;/strong&gt; almost &lt;a href="http://www.noop.nl/2012/05/blog-post-600.html"&gt;a year ago&lt;/a&gt;. In that year my readership has &lt;em&gt;dropped&lt;/em&gt; from &lt;strong&gt;1528&lt;/strong&gt; to &lt;strong&gt;853&lt;/strong&gt; page views per day, and from &lt;strong&gt;1078&lt;/strong&gt; unique visits to &lt;strong&gt;629&lt;/strong&gt; per day.&lt;/p&gt;&#xD;
&lt;p&gt;Why? Well, I can make an educated guess.&lt;/p&gt;&#xD;
&lt;p&gt;I have changed my focus to writing the &lt;a href="http://www.management30.com/workouts/overview/"&gt;Management Workout articles&lt;/a&gt;, which of course means less time for my blog. And there are other new side-projects, such as &lt;a href="http://www.happymelly.com/"&gt;Happy Melly&lt;/a&gt; and &lt;a href="http://www.dare2013.be/"&gt;DARE&lt;/a&gt;. And I stopped making the &lt;a href="http://www.noop.nl/lists.html"&gt;Top 100 lists&lt;/a&gt;, which have traditionally been the biggest traffic magnets on my blog.&lt;/p&gt;&#xD;
&lt;p&gt;But I’m not complaining!&lt;/p&gt;&#xD;
&lt;p&gt;The &lt;a href="http://www.mgt30.com/"&gt;Management 3.0 book&lt;/a&gt; has sold &lt;strong&gt;17,000&lt;/strong&gt; copies in its first two years, and my self-published &lt;a href="http://www.management30.com/product/how-to-change-the-world/"&gt;How to Change the World&lt;/a&gt; sold &lt;strong&gt;3,600&lt;/strong&gt; copies in its first year. (Most self-published books sell &lt;a href="http://www.nytimes.com/2012/08/16/technology/personaltech/ins-and-outs-of-publishing-your-book-via-the-web.html"&gt;less than 150 copies&lt;/a&gt;.) The number of RSS feed subscribers of my blog &lt;em&gt;climbed &lt;/em&gt;from &lt;strong&gt;6,600&lt;/strong&gt; to &lt;strong&gt;7,290&lt;/strong&gt;, and the number of Twitter followers climbed from &lt;strong&gt;6,800&lt;/strong&gt; to &lt;strong&gt;8,700&lt;/strong&gt;. And the articles of my upcoming book, &lt;a href="http://www.management30.com/workouts/"&gt;Management Workout&lt;/a&gt;, have (so far) been viewed or downloaded &lt;strong&gt;37,000&lt;/strong&gt; times.&lt;/p&gt;&#xD;
&lt;p&gt;You win some and you lose some. :-)&lt;/p&gt;&lt;/div&gt;&lt;div class="feedflare"&gt;
&lt;a href="http://feeds.feedburner.com/~ff/noop?a=LhJEsr5-mak:XEzDyk21gKo:yIl2AUoC8zA"&gt;&lt;img src="http://feeds.feedburner.com/~ff/noop?d=yIl2AUoC8zA" border="0"&gt;&lt;/img&gt;&lt;/a&gt; &lt;a href="http://feeds.feedburner.com/~ff/noop?a=LhJEsr5-mak:XEzDyk21gKo:qj6IDK7rITs"&gt;&lt;img src="http://feeds.feedburner.com/~ff/noop?d=qj6IDK7rITs" border="0"&gt;&lt;/img&gt;&lt;/a&gt; &lt;a href="http://feeds.feedburner.com/~ff/noop?a=LhJEsr5-mak:XEzDyk21gKo:F7zBnMyn0Lo"&gt;&lt;img src="http://feeds.feedburner.com/~ff/noop?i=LhJEsr5-mak:XEzDyk21gKo:F7zBnMyn0Lo" border="0"&gt;&lt;/img&gt;&lt;/a&gt; &lt;a href="http://feeds.feedburner.com/~ff/noop?a=LhJEsr5-mak:XEzDyk21gKo:I9og5sOYxJI"&gt;&lt;img src="http://feeds.feedburner.com/~ff/noop?d=I9og5sOYxJI" border="0"&gt;&lt;/img&gt;&lt;/a&gt;
&lt;/div&gt;&lt;img src="http://feeds.feedburner.com/~r/noop/~4/LhJEsr5-mak" height="1" width="1"/&gt;</content>



    <feedburner:origLink>http://www.noop.nl/2013/05/blog-post-700.html</feedburner:origLink></entry>
    <entry>
        <title>Dare to Be at DARE!</title>
        <link rel="alternate" type="text/html" href="http://feedproxy.google.com/~r/noop/~3/ohFfZOwiQDw/dare-to-be-at-dare.html" />
        <link rel="replies" type="text/html" href="http://www.noop.nl/2013/05/dare-to-be-at-dare.html" thr:count="0" />
        <id>tag:typepad.com,2003:post-6a00e54ff8b9c18834017eeae4174d970d</id>
        <published>2013-05-07T13:50:17+02:00</published>
        <updated>2013-05-07T13:49:11+02:00</updated>
        <summary>I got myself involved in co-organizing a conference. Again. But this is not just any conference. This is DARE! DARE is a conference conceived by Maarten Volders, the organizer of the wildly successful Lean Kanban 2011 Benelux. Maarten has teamed...</summary>
        <author>
            <name>Jurgen Appelo</name>
        </author>
        
        
<content type="html" xml:lang="en-US" xml:base="http://www.noop.nl/">&lt;div xmlns="http://www.w3.org/1999/xhtml"&gt;&lt;p&gt;I got myself involved in co-organizing a conference.&lt;/p&gt;&#xD;
&lt;p&gt;Again.&lt;/p&gt;&#xD;
&lt;p&gt;But this is not just &lt;em&gt;any &lt;/em&gt;conference. This is &lt;a href="http://www.dare2013.be/" target="_blank"&gt;DARE&lt;/a&gt;!&lt;/p&gt;&#xD;
&lt;p&gt;&lt;a href="http://www.dare2013.be/" target="_blank"&gt;DARE&lt;/a&gt; is a conference conceived by Maarten Volders, the organizer of the wildly successful &lt;strong&gt;Lean Kanban 2011 Benelux&lt;/strong&gt;. Maarten has teamed up with the initiator of the weirdly successful &lt;strong&gt;Stoos Stampede (Amsterdam) &lt;/strong&gt;(that’s me) and the &lt;strong&gt;Happy Melly business network&lt;/strong&gt;.&lt;/p&gt;&#xD;
&lt;p&gt;&#xD;
&lt;a class="asset-img-link" href="http://nooperation.typepad.com/.a/6a00e54ff8b9c18834017eeae43789970d-popup" onclick="window.open( this.href, '_blank', 'width=640,height=480,scrollbars=no,resizable=no,toolbar=no,directories=no,location=no,menubar=no,status=no,left=0,top=0' ); return false" style="display: inline;"&gt;&lt;img alt="Dare1" border="0" class="asset  asset-image at-xid-6a00e54ff8b9c18834017eeae43789970d" src="http://nooperation.typepad.com/.a/6a00e54ff8b9c18834017eeae43789970d-800wi" title="Dare1"&gt;&lt;/img&gt;&lt;/a&gt;&lt;/p&gt;&#xD;
&lt;p&gt;&lt;a href="http://www.dare2013.be/" target="_blank"&gt;DARE&lt;/a&gt; is for people who dare to discuss wild ideas about organizational change. For people who dare to introduce bold new practices in their businesses. &lt;strong&gt;For people who dare to make work more engaging&lt;/strong&gt;. And for people who dare to quit their jobs.&lt;/p&gt;&#xD;
&lt;p&gt;&lt;a href="http://www.dare2013.be/" target="_blank"&gt;DARE&lt;/a&gt; has &lt;strong&gt;a great line-up of speakers&lt;/strong&gt;: Dean Leffingwell, Jim Benson, Benjamin Mitchell, Ken Power, Paul Klipp, Hakan Forss, Karl Scotland, and many more. And… it has a great looking website, launched yesterday! I find the layout quite daring actually.&lt;/p&gt;&#xD;
&lt;p&gt;&#xD;
&lt;a class="asset-img-link" href="http://nooperation.typepad.com/.a/6a00e54ff8b9c1883401901be6a19a970b-popup" onclick="window.open( this.href, '_blank', 'width=640,height=480,scrollbars=no,resizable=no,toolbar=no,directories=no,location=no,menubar=no,status=no,left=0,top=0' ); return false" style="display: inline;"&gt;&lt;img alt="Dare3" border="0" class="asset  asset-image at-xid-6a00e54ff8b9c1883401901be6a19a970b" src="http://nooperation.typepad.com/.a/6a00e54ff8b9c1883401901be6a19a970b-800wi" title="Dare3"&gt;&lt;/img&gt;&lt;/a&gt;&lt;/p&gt;&#xD;
&lt;p&gt;&lt;a href="http://www.dare2013.be/" target="_blank"&gt;DARE&lt;/a&gt; is for agile workers, lean practitioners, systems thinkers, Scrum coaches, Kanban experts, change leaders, complexity thinkers, culture hackers, lean startups, and Stoosians. Only the people who don’t dare to &lt;strong&gt;make at least &lt;em&gt;something&lt;/em&gt; better&lt;/strong&gt; in their organizations are not invited.&lt;/p&gt;&#xD;
&lt;p&gt;Will you dare to &lt;a href="http://www.dare2013.be/" target="_blank"&gt;be there&lt;/a&gt;?&lt;/p&gt;&#xD;
&lt;a class="asset-img-link" href="http://www.management30.com/introduction/" style="display: inline;" target="_self"&gt;&lt;img alt="Management30-mini" border="0" class="asset  asset-image at-xid-6a00e54ff8b9c18834017744a9b04b970d" src="http://nooperation.typepad.com/.a/6a00e54ff8b9c18834017744a9b04b970d-800wi" title="Management30-mini"&gt;&lt;/img&gt;&lt;/a&gt; &#xD;
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    <feedburner:origLink>http://www.noop.nl/2013/05/dare-to-be-at-dare.html</feedburner:origLink></entry>
    <entry>
        <title>12 Reasons Our License Is Better Than Theirs</title>
        <link rel="alternate" type="text/html" href="http://feedproxy.google.com/~r/noop/~3/gPqWgugJXjQ/12-reasons-our-license-is-better-than-theirs.html" />
        <link rel="replies" type="text/html" href="http://www.noop.nl/2013/05/12-reasons-our-license-is-better-than-theirs.html" thr:count="0" />
        <id>tag:typepad.com,2003:post-6a00e54ff8b9c1883401901bdfda2c970b</id>
        <published>2013-05-06T17:22:19+02:00</published>
        <updated>2013-05-06T17:24:33+02:00</updated>
        <summary>I have been working on a new version of the Management 3.0 license agreement, with input from the current facilitators and the friends of Happy Melly. I needed a new agreement because: A) I want to allow other people to...</summary>
        <author>
            <name>Jurgen Appelo</name>
        </author>
        
        
<content type="html" xml:lang="en-US" xml:base="http://www.noop.nl/">&lt;div xmlns="http://www.w3.org/1999/xhtml"&gt;&lt;p&gt;&#xD;
&lt;a class="asset-img-link" href="http://nooperation.typepad.com/.a/6a00e54ff8b9c18834019101d5dc7d970c-popup" onclick="window.open( this.href, '_blank', 'width=640,height=480,scrollbars=no,resizable=no,toolbar=no,directories=no,location=no,menubar=no,status=no,left=0,top=0' ); return false" style="float: right;"&gt;&lt;img alt="Happy-melly-license-agreement" class="asset  asset-image at-xid-6a00e54ff8b9c18834019101d5dc7d970c" src="http://nooperation.typepad.com/.a/6a00e54ff8b9c18834019101d5dc7d970c-150wi" style="width: 125px; margin: 0px 0px 5px 5px;" title="Happy-melly-license-agreement"&gt;&lt;/img&gt;&lt;/a&gt;I have been working on a new version of the &lt;a href="http://www.management30.com/facilitators/licensing/" target="_blank"&gt;Management 3.0 license agreement&lt;/a&gt;, with input from the &lt;a href="http://www.management30.com/facilitators/overview/" target="_blank"&gt;current facilitators&lt;/a&gt; and the &lt;a href="https://groups.google.com/forum/?fromgroups#!forum/happymelly" target="_blank"&gt;friends of Happy Melly&lt;/a&gt;.&lt;/p&gt;&#xD;
&lt;p&gt;I needed a new agreement because: A) I want to allow other people to create Management 3.0 courseware modules; B) I needed a new pricing model that is more fair; and C) The licensing is taken over by the &lt;a href="http://www.happymelly.com/" target="_blank"&gt;Happy Melly &lt;/a&gt;business network.&lt;/p&gt;&#xD;
&lt;p&gt;Here are 12 reasons why it’s &lt;strong&gt;a contract I’m proud of&lt;/strong&gt;.&lt;/p&gt;&#xD;
&lt;ol&gt;&#xD;
&lt;li&gt;There is &lt;strong&gt;no legalese&lt;/strong&gt; in this contract. I tested it by asking lots of people to read it, and nobody reported difficulties with the language.&lt;/li&gt;&#xD;
&lt;li&gt;There are &lt;strong&gt;no extortion prices&lt;/strong&gt; in this agreement. It does not require USD 10,000 just for the right to use a name, which means it’s interesting for those who are not primarily motivated by big money.&lt;/li&gt;&#xD;
&lt;li&gt;The &lt;strong&gt;regional pricing&lt;/strong&gt; based on a &lt;em&gt;purchasing power parity index&lt;/em&gt; ensures that licenses are affordable both in wealthy countries and in developing regions.&lt;/li&gt;&#xD;
&lt;li&gt;The agreement introduces &lt;strong&gt;equality between creators and facilitators&lt;/strong&gt;. You can &lt;em&gt;produce&lt;/em&gt; content, or you can &lt;em&gt;use&lt;/em&gt; content, or &lt;em&gt;both&lt;/em&gt;. That’s up to you. There is no I-lead-and-you-follow in this system.&lt;/li&gt;&#xD;
&lt;li&gt;For facilitators the agreement guarantees &lt;strong&gt;freedom of organization&lt;/strong&gt;, regarding event pricing, registration methods, customizations, evaluations, etc. The only constraint is the message.&lt;/li&gt;&#xD;
&lt;li&gt;The agreement guarantees that &lt;strong&gt;content creators get paid &lt;/strong&gt;for the use of their slides, exercises, videos, and games. Free is nice, until you realize you have a mortgage to pay.&lt;/li&gt;&#xD;
&lt;li&gt;The agreement guarantees that &lt;strong&gt;translators get paid&lt;/strong&gt; for their help in making content available in other languages and other regions.&lt;/li&gt;&#xD;
&lt;li&gt;The agreement has &lt;strong&gt;no pyramid scheme&lt;/strong&gt; in the form of “geographical exclusivity” or “trainer accreditation”. The value is in trust and transparency, not in control and exclusivity.&lt;/li&gt;&#xD;
&lt;li&gt;The agreement is &lt;strong&gt;event-neutral&lt;/strong&gt;. It covers everything from 1-hour presentations at conferences to full 2-day in-company courses. It is up to facilitators to decide how bring the message to those who need it.&lt;/li&gt;&#xD;
&lt;li&gt;The agreement is &lt;strong&gt;brand-neutral&lt;/strong&gt;. It now mentions the Management 3.0 brand at the top, but this is easily replaced with any other brand. This means you can join us, if you have a great brand to share. {8-)&lt;/li&gt;&#xD;
&lt;li&gt;Creators and facilitators &lt;strong&gt;sign the contract with Happy Melly&lt;/strong&gt;, making them a stakeholder of a new business that is cooler than Semco, Virgin, Whole Foods and W.L. Gore &lt;em&gt;combined&lt;/em&gt;. {8-)&lt;/li&gt;&#xD;
&lt;li&gt;The agreement &lt;strong&gt;looks nice&lt;/strong&gt;. I mean, seriously, why do contracts always look either boring or intimidating?&lt;/li&gt;&#xD;
&lt;/ol&gt;&#xD;
&lt;p&gt;If you’re interested in creating content for Management 3.0 or facilitating Management 3.0 workshops or courses, go to the Management 3.0 website and &lt;a href="http://www.management30.com/facilitators/licensing/" target="_blank"&gt;fill out the form&lt;/a&gt;.&lt;/p&gt;&#xD;
&lt;p&gt;If you have your own brand and content and you’re looking for a way to adopt a similar licensing approach that is &lt;strong&gt;fair, simple, transparent, and scalable&lt;/strong&gt;, &lt;a href="http://www.happymelly.com/contact/" target="_blank"&gt;contact me or the Happy Melly team&lt;/a&gt;.&lt;/p&gt;&#xD;
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