<!DOCTYPE html>
<html lang="en">
  <head>
    <meta charset="utf-8">
    <meta name="viewport" content="width=device-width, initial-scale=1">
    <meta name="csrf-token" content="GxknWH47Yx4zJ2IGMCgKKxpmJhA6CE5yzjC16n1kUpWbZEkcS2LvPi60">
    <title>Lenz Gschwendtner — Entrepreneur, Developer, Community Builder</title>
    <meta name="description" content="Personal blog by Lenz Gschwendtner. Bootstrapping, Elixir development, startup communities, and building micro companies.">
    <link rel="canonical" href="https://lnz.me/">
    <!-- Open Graph -->
    <meta property="og:title" content="Lenz Gschwendtner — Entrepreneur, Developer, Community Builder">
    <meta property="og:description" content="Personal blog by Lenz Gschwendtner. Bootstrapping, Elixir development, startup communities, and building micro companies.">
    <meta property="og:url" content="https://lnz.me/">
    <meta property="og:type" content="website">
    
    <meta property="og:site_name" content="Lenz Gschwendtner">
    <!-- Twitter Card -->
    <meta name="twitter:card" content="summary_large_image">
    <meta name="twitter:title" content="Lenz Gschwendtner — Entrepreneur, Developer, Community Builder">
    <meta name="twitter:description" content="Personal blog by Lenz Gschwendtner. Bootstrapping, Elixir development, startup communities, and building micro companies.">
    
    <!-- JSON-LD -->
    <script type="application/ld+json">
{"@context":"https://schema.org","@graph":[{"@type":"WebSite","name":"Lenz Gschwendtner","url":"https://lnz.me/"},{"@type":"Person","jobTitle":"Entrepreneur & Developer","name":"Lenz Gschwendtner","sameAs":["https://github.com/norbu09"],"url":"https://lnz.me/"}]}
    </script>
    <!-- Feed discovery links -->
    <link rel="alternate" type="application/rss+xml" title="RSS Feed" href="/feed.rss">
    <link rel="alternate" type="application/atom+xml" title="Atom Feed" href="/feed.atom">
    <link phx-track-static rel="stylesheet" href="/assets/css/app-4012657c147fc97ebbbeb9333685179e.css?vsn=d">
    <script defer phx-track-static type="text/javascript" src="/assets/js/app-a82f9139cf986e2123d093ee3ad8dfa8.js?vsn=d">
    </script>
    <script>
      (() => {
        const setTheme = (theme) => {
          if (theme === "system") {
            localStorage.removeItem("phx:theme");
            document.documentElement.removeAttribute("data-theme");
          } else {
            localStorage.setItem("phx:theme", theme);
            document.documentElement.setAttribute("data-theme", theme);
          }
        };
        if (!document.documentElement.hasAttribute("data-theme")) {
          setTheme(localStorage.getItem("phx:theme") || "system");
        }
        window.addEventListener("storage", (e) => e.key === "phx:theme" && setTheme(e.newValue || "system"));
        window.addEventListener("phx:set-theme", ({ detail: { theme } }) => setTheme(theme));
      })();
    </script>
  </head>
  <body>
    <div id="phx-GJ5FnUmI2oba4ITB" data-phx-main data-phx-session="SFMyNTY.g2gDaAJhBnQAAAAIdwJpZG0AAAAUcGh4LUdKNUZuVW1JMm9iYTRJVEJ3B3Nlc3Npb250AAAAAm0AAAAHY29udGV4dHcDbmlsbQAAAAZ0ZW5hbnR3A25pbHcEdmlld3cYRWxpeGlyLkxuek1lV2ViLkhvbWVMaXZldwpwYXJlbnRfcGlkdwNuaWx3BnJvdXRlcncWRWxpeGlyLkxuek1lV2ViLlJvdXRlcncIcm9vdF9waWR3A25pbHcJcm9vdF92aWV3dxhFbGl4aXIuTG56TWVXZWIuSG9tZUxpdmV3EWxpdmVfc2Vzc2lvbl9uYW1ldw1wdWJsaWNfcm91dGVzbgYA29WTBp0BYgABUYA.C4HSezf9w0iYHdLPBwecqnH_j1LQ8m0MiSq3oUXUj9Q" data-phx-static="SFMyNTY.g2gDaAJhBnQAAAADdwJpZG0AAAAUcGh4LUdKNUZuVW1JMm9iYTRJVEJ3BWZsYXNodAAAAAB3CmFzc2lnbl9uZXdsAAAAAXcMY3VycmVudF91c2Vyam4GANvVkwadAWIAAVGA.0DsmELmJnrbvhCnen456A1nrIsp5iQQCpDhTpEeSXDI"><div class="min-h-screen theme-norbu09">
  <!-- Navigation -->
  <header class="border-b-4 border-black bg-white">
  <nav class="mx-auto max-w-7xl px-4 sm:px-6 lg:px-8 relative z-10">
    <div class="flex items-center justify-between py-2">
      <!-- Logo -->
      <div class="flex-shrink-0">
        <a href="/" data-phx-link="redirect" data-phx-link-state="push" class="inline-block px-4 py-1 bg-white border-3 border-black text-black hover:text-red-600 transition-all transform hover:rotate-1 hover:scale-105">
          
            <span class="font-bold text-xl uppercase tracking-wider transform -skew-x-2" style="font-family: var(--font-ransom, 'JetBrains Mono', monospace); text-shadow: 2px 2px 0px rgba(219, 41, 43, 0.5);">
              norbu09
            </span>
          
        </a>
      </div>
      
<!-- Main Navigation -->
      <div class="hidden md:block">
        
          <div class="ml-10 flex items-baseline space-x-1">
            <a href="/" data-phx-link="redirect" data-phx-link-state="push" class="text-black hover:text-red-600 px-3 py-2 text-sm font-bold uppercase tracking-wide transition-all hover:transform hover:scale-105 focus:outline-none focus:ring-2 focus:ring-red-500 border-2 border-transparent hover:border-black hover:bg-red-100" style="font-family: &#39;Orbitron&#39;, monospace;">
              HOME
            </a>
            <a href="/blog" data-phx-link="redirect" data-phx-link-state="push" class="text-black hover:text-red-600 px-3 py-2 text-sm font-bold uppercase tracking-wide transition-all hover:transform hover:scale-105 focus:outline-none focus:ring-2 focus:ring-red-500 border-2 border-transparent hover:border-black hover:bg-red-100" style="font-family: &#39;Orbitron&#39;, monospace;">
              ZINES
            </a>
            <a href="/about" data-phx-link="redirect" data-phx-link-state="push" class="text-black hover:text-red-600 px-3 py-2 text-sm font-bold uppercase tracking-wide transition-all hover:transform hover:scale-105 focus:outline-none focus:ring-2 focus:ring-red-500 border-2 border-transparent hover:border-black hover:bg-red-100" style="font-family: &#39;Orbitron&#39;, monospace;">
              ABOUT
            </a>
          </div>
        
      </div>
      
<!-- Authentication Links -->
      <div class="hidden md:block">
        <div class="ml-8 flex items-center space-x-4">
          
            <!-- Guest User Menu -->
            <a href="/sign-in" class="text-gray-700 hover:text-gray-900 px-3 py-2 text-sm font-medium">
              Sign In
            </a>
            
          
        </div>
      </div>
      
<!-- Mobile menu button -->
      <div class="md:hidden">
        <button class="text-gray-700 hover:text-gray-900 px-3 py-2" phx-click="[[&quot;dispatch&quot;,{&quot;event&quot;:&quot;phx:toggle_mobile_menu&quot;}]]">
          <svg class="h-6 w-6" fill="none" viewBox="0 0 24 24" stroke="currentColor">
            <path stroke-linecap="round" stroke-linejoin="round" stroke-width="2" d="M4 6h16M4 12h16M4 18h16"></path>
          </svg>
        </button>
      </div>
    </div>
    
<!-- Mobile Navigation Menu (initially hidden) -->
    <div class="md:hidden" id="mobile-menu" style="display: none;">
      <div class="px-2 pt-2 pb-3 space-y-1 border-t border-gray-200">
        <a href="/" data-phx-link="redirect" data-phx-link-state="push" class="text-gray-700 hover:text-gray-900 block px-3 py-2 text-base font-medium">
          Home
        </a>
        <a href="/blog" data-phx-link="redirect" data-phx-link-state="push" class="text-gray-700 hover:text-gray-900 block px-3 py-2 text-base font-medium">
          Articles
        </a>
        <a href="/about" data-phx-link="redirect" data-phx-link-state="push" class="text-gray-700 hover:text-gray-900 block px-3 py-2 text-base font-medium">
          About
        </a>

        
          <a href="/sign-in" class="text-gray-700 hover:text-gray-900 block px-3 py-2 text-base font-medium">
            Sign In
          </a>
          
        
      </div>
    </div>
  </nav>
</header>

<!-- Fallback Blog Notification Banner -->

  
<!-- Main Content -->
  <main id="main-content" class="mx-auto max-w-7xl px-4 sm:px-6 lg:px-8 py-12" tabindex="-1">
    <!-- Punk Hero Collage Section (compact) -->
    <div class="collage-hero relative mb-8 collage-hero--has-image">
      <img src="/uploads/blog_logo_43c219be-df7e-4360-8ea0-e175afc36cf1.png" alt="norbu09" class="collage-hero-image">
      <!-- Main title as manifesto block -->
      <div class="manifesto-block collage-layer">
        <h1 class="ransom-title">
          norbu09
        </h1>
        <p class="manifesto-tagline">
          This is Lenz&#39; blog. Lenz is a ecosystem builder, serial entrepreneur and punk that goes deep in tech and wide in startups.
        </p>
      </div>
    </div>
    
<!-- Thin divider -->
    <div class="torn-divider" aria-hidden="true"></div>
    
<!-- Featured Article as Manifesto Block -->
    <section class="mb-16" aria-labelledby="featured-article">
      <h2 id="featured-article" class="sr-only">Featured Article</h2>
      <article class="manifesto-block">
        <!-- Featured Image with xerox effect -->
        
        
<!-- Punk-style featured badge -->
        <div class="mb-4">
          <span class="badge text-xs uppercase tracking-wide" style="background: var(--color-blood-red); color: var(--color-base-white); transform: rotate(-2deg); display: inline-block;">
            ↗ LATEST ZINE ↗
          </span>
        </div>
        
<!-- Article Content -->
        <div class="space-y-4">
          <h2 class="manifesto-title">
            <a href="/blog/breaking-the-silence" data-phx-link="redirect" data-phx-link-state="push" class="hover:text-red-600 transition-colors focus:outline-none focus:ring-2 focus:ring-red-500 rounded">
              Breaking the Silence
            </a>
          </h2>

          <p class="text-lg leading-relaxed font-body">
            After six years of silence, I&#39;m back. The world has gone mad, but chaos and opportunity are the same thing. Here&#39;s what I&#39;ve been building: a micro VC where friends pool experience, not money, to build small ventures solo.
          </p>
          
<!-- Meta Information with punk styling -->
          <div class="meta flex flex-wrap items-center gap-4 text-sm opacity-75">
            <time datetime="2026-02-07T21:10:00.000000Z" class="font-handwritten transform rotate-1">
              <svg viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" class="w-4 h-4 mr-2 inline-block align-middle" aria-hidden="true">
  <path d="M20 7c0-2.21-1.79-4-4-4-1.79 0-3.3 1.19-3.78 2.8l-6.4 12.1a3 3 0 1 0 5.37 2.8l6.41-12.1C17.87 8.18 20 9 20 11v7a2 2 0 0 1-4 0v-4"></path>
  <circle cx="8" cy="18" r="1.5"></circle>
</svg> February 07, 2026
            </time>

            <span class="flex items-center font-handwritten">
              ⏱️ 3 min read
            </span>

            <span class="flex items-center font-stencil uppercase text-xs">
              🏷️ startups
            </span>

            
          </div>
          
<!-- Tags as stickers -->
          <div class="flex flex-wrap gap-3 pt-4">
            <span class="sr-only">Tags:</span>
            <a href="/blog?tag=venture-building" data-phx-link="redirect" data-phx-link-state="push" class="sticker hover:scale-110 focus:outline-none focus:ring-2 focus:ring-red-500" style="transform: rotate(-3deg);" aria-label="View articles tagged with venture-building">
              venture-building
            </a><a href="/blog?tag=ai" data-phx-link="redirect" data-phx-link-state="push" class="sticker hover:scale-110 focus:outline-none focus:ring-2 focus:ring-red-500" style="transform: rotate(-4deg);" aria-label="View articles tagged with ai">
              ai
            </a><a href="/blog?tag=bootstrapping" data-phx-link="redirect" data-phx-link-state="push" class="sticker hover:scale-110 focus:outline-none focus:ring-2 focus:ring-red-500" style="transform: rotate(-9deg);" aria-label="View articles tagged with bootstrapping">
              bootstrapping
            </a><a href="/blog?tag=micro-vc" data-phx-link="redirect" data-phx-link-state="push" class="sticker hover:scale-110 focus:outline-none focus:ring-2 focus:ring-red-500" style="transform: rotate(-6deg);" aria-label="View articles tagged with micro-vc">
              micro-vc
            </a>
          </div>
        </div>
      </article>
    </section>
    
<!-- Another torn divider -->
    <div class="torn-divider" aria-hidden="true"></div>
    
<!-- Recent Articles in Pinboard Layout -->
    <section class="mb-16" aria-labelledby="recent-articles">
      <div class="flex items-center justify-between mb-8">
        <h2 id="recent-articles" class="ransom-title text-2xl">
          RECENT ZINES
        </h2>
        <a href="/blog" data-phx-link="redirect" data-phx-link-state="push" class="btn btn-toxic btn-all-zines hover:animate-pulse">
          ALL ZINES ▶
        </a>
      </div>

      <div class="pinboard">
        <article class="pin group">
          <!-- Article Image with punk styling -->
          
          
<!-- Article Content -->
          <div class="space-y-2">
            <h3 class="text-xl font-bold leading-tight font-ransom">
              <a href="/blog/next-experiments" data-phx-link="redirect" data-phx-link-state="push" class="hover:text-red-600 transition-colors focus:outline-none focus:ring-2 focus:ring-red-500 rounded">
                Next experiments
              </a>
            </h3>

            <p class="leading-relaxed">
              I hit the end of another one of my 10 year cycles and my iterative approach to live meant that I needed to start some new experiments.
            </p>
            
<!-- Meta Information -->
            <div class="meta flex flex-wrap items-center gap-3 text-xs opacity-60">
              <time datetime="2019-07-06T12:00:00.000000Z" class="font-handwritten">
                Jul 06, 2019
              </time>

              <span class="font-handwritten">
                4 min
              </span>

              <span class="font-stencil uppercase px-2 py-1 bg-red-100 text-red-800 rounded text-xs">
                personal
              </span>
            </div>
          </div>
        </article><article class="pin group">
          <!-- Article Image with punk styling -->
          
          
<!-- Article Content -->
          <div class="space-y-2">
            <h3 class="text-xl font-bold leading-tight font-ransom">
              <a href="/blog/10-years-of-changing-the-industry" data-phx-link="redirect" data-phx-link-state="push" class="hover:text-red-600 transition-colors focus:outline-none focus:ring-2 focus:ring-red-500 rounded">
                10 years of changing the industry
              </a>
            </h3>

            <p class="leading-relaxed">
              When we started iwantmyname 10 years ago we sat down and defined an impact statement first.
            </p>
            
<!-- Meta Information -->
            <div class="meta flex flex-wrap items-center gap-3 text-xs opacity-60">
              <time datetime="2018-12-19T12:00:00.000000Z" class="font-handwritten">
                Dec 19, 2018
              </time>

              <span class="font-handwritten">
                2 min
              </span>

              <span class="font-stencil uppercase px-2 py-1 bg-red-100 text-red-800 rounded text-xs">
                startups
              </span>
            </div>
          </div>
        </article><article class="pin group">
          <!-- Article Image with punk styling -->
          
          
<!-- Article Content -->
          <div class="space-y-2">
            <h3 class="text-xl font-bold leading-tight font-ransom">
              <a href="/blog/integrate-cra-and-phoenix" data-phx-link="redirect" data-phx-link-state="push" class="hover:text-red-600 transition-colors focus:outline-none focus:ring-2 focus:ring-red-500 rounded">
                CRA + Phoenix
              </a>
            </h3>

            <p class="leading-relaxed">
              How to integrate `create-react-app` with `phoenix` in a few simple steps
            </p>
            
<!-- Meta Information -->
            <div class="meta flex flex-wrap items-center gap-3 text-xs opacity-60">
              <time datetime="2018-08-15T12:00:00.000000Z" class="font-handwritten">
                Aug 15, 2018
              </time>

              <span class="font-handwritten">
                2 min
              </span>

              <span class="font-stencil uppercase px-2 py-1 bg-red-100 text-red-800 rounded text-xs">
                development
              </span>
            </div>
          </div>
        </article><article class="pin group">
          <!-- Article Image with punk styling -->
          
          
<!-- Article Content -->
          <div class="space-y-2">
            <h3 class="text-xl font-bold leading-tight font-ransom">
              <a href="/blog/hooked-on-phones" data-phx-link="redirect" data-phx-link-state="push" class="hover:text-red-600 transition-colors focus:outline-none focus:ring-2 focus:ring-red-500 rounded">
                Hooked on phones
              </a>
            </h3>

            <p class="leading-relaxed">
              I’ve been working with startups for a long time, and one of the concepts I’ve taught many of them is the “hooked” model.
            </p>
            
<!-- Meta Information -->
            <div class="meta flex flex-wrap items-center gap-3 text-xs opacity-60">
              <time datetime="2018-01-18T12:00:00.000000Z" class="font-handwritten">
                Jan 18, 2018
              </time>

              <span class="font-handwritten">
                3 min
              </span>

              <span class="font-stencil uppercase px-2 py-1 bg-red-100 text-red-800 rounded text-xs">
                community
              </span>
            </div>
          </div>
        </article><article class="pin group">
          <!-- Article Image with punk styling -->
          
          
<!-- Article Content -->
          <div class="space-y-2">
            <h3 class="text-xl font-bold leading-tight font-ransom">
              <a href="/blog/lets-redefine-startup" data-phx-link="redirect" data-phx-link-state="push" class="hover:text-red-600 transition-colors focus:outline-none focus:ring-2 focus:ring-red-500 rounded">
                Let&#39;s redefine &quot;Startups&quot;
              </a>
            </h3>

            <p class="leading-relaxed">
              Writing up some thoughts about the term &quot;startup&quot;
            </p>
            
<!-- Meta Information -->
            <div class="meta flex flex-wrap items-center gap-3 text-xs opacity-60">
              <time datetime="2017-10-30T12:00:00.000000Z" class="font-handwritten">
                Oct 30, 2017
              </time>

              <span class="font-handwritten">
                3 min
              </span>

              <span class="font-stencil uppercase px-2 py-1 bg-red-100 text-red-800 rounded text-xs">
                startups
              </span>
            </div>
          </div>
        </article><article class="pin group">
          <!-- Article Image with punk styling -->
          
          
<!-- Article Content -->
          <div class="space-y-2">
            <h3 class="text-xl font-bold leading-tight font-ransom">
              <a href="/blog/community-and-walled-gardens" data-phx-link="redirect" data-phx-link-state="push" class="hover:text-red-600 transition-colors focus:outline-none focus:ring-2 focus:ring-red-500 rounded">
                Community and walled gardens
              </a>
            </h3>

            <p class="leading-relaxed">
              How can we build a truly open community if we are hiding in walled gardens all the time
            </p>
            
<!-- Meta Information -->
            <div class="meta flex flex-wrap items-center gap-3 text-xs opacity-60">
              <time datetime="2017-05-02T12:00:00.000000Z" class="font-handwritten">
                May 02, 2017
              </time>

              <span class="font-handwritten">
                3 min
              </span>

              <span class="font-stencil uppercase px-2 py-1 bg-red-100 text-red-800 rounded text-xs">
                community
              </span>
            </div>
          </div>
        </article><article class="pin group">
          <!-- Article Image with punk styling -->
          
          
<!-- Article Content -->
          <div class="space-y-2">
            <h3 class="text-xl font-bold leading-tight font-ransom">
              <a href="/blog/my-journey-discovering-my-values" data-phx-link="redirect" data-phx-link-state="push" class="hover:text-red-600 transition-colors focus:outline-none focus:ring-2 focus:ring-red-500 rounded">
                My journey discovering my values
              </a>
            </h3>

            <p class="leading-relaxed">
              How can we move towards welcoming communities long term?
            </p>
            
<!-- Meta Information -->
            <div class="meta flex flex-wrap items-center gap-3 text-xs opacity-60">
              <time datetime="2017-03-03T12:00:00.000000Z" class="font-handwritten">
                Mar 03, 2017
              </time>

              <span class="font-handwritten">
                5 min
              </span>

              <span class="font-stencil uppercase px-2 py-1 bg-red-100 text-red-800 rounded text-xs">
                personal
              </span>
            </div>
          </div>
        </article><article class="pin group">
          <!-- Article Image with punk styling -->
          
          
<!-- Article Content -->
          <div class="space-y-2">
            <h3 class="text-xl font-bold leading-tight font-ransom">
              <a href="/blog/values-based-communities" data-phx-link="redirect" data-phx-link-state="push" class="hover:text-red-600 transition-colors focus:outline-none focus:ring-2 focus:ring-red-500 rounded">
                Why values based communities are so important
              </a>
            </h3>

            <p class="leading-relaxed">
              If we truly want to address issues in our society we need to work towards shared values
            </p>
            
<!-- Meta Information -->
            <div class="meta flex flex-wrap items-center gap-3 text-xs opacity-60">
              <time datetime="2017-02-21T12:00:00.000000Z" class="font-handwritten">
                Feb 21, 2017
              </time>

              <span class="font-handwritten">
                4 min
              </span>

              <span class="font-stencil uppercase px-2 py-1 bg-red-100 text-red-800 rounded text-xs">
                community
              </span>
            </div>
          </div>
        </article><article class="pin group">
          <!-- Article Image with punk styling -->
          
          
<!-- Article Content -->
          <div class="space-y-2">
            <h3 class="text-xl font-bold leading-tight font-ransom">
              <a href="/blog/about-perception" data-phx-link="redirect" data-phx-link-state="push" class="hover:text-red-600 transition-colors focus:outline-none focus:ring-2 focus:ring-red-500 rounded">
                About perception
              </a>
            </h3>

            <p class="leading-relaxed">
              A post about perception and mental diet on the iwantmyname blog
            </p>
            
<!-- Meta Information -->
            <div class="meta flex flex-wrap items-center gap-3 text-xs opacity-60">
              <time datetime="2017-01-17T12:00:00.000000Z" class="font-handwritten">
                Jan 17, 2017
              </time>

              <span class="font-handwritten">
                3 min
              </span>

              <span class="font-stencil uppercase px-2 py-1 bg-red-100 text-red-800 rounded text-xs">
                personal
              </span>
            </div>
          </div>
        </article><article class="pin group">
          <!-- Article Image with punk styling -->
          
          
<!-- Article Content -->
          <div class="space-y-2">
            <h3 class="text-xl font-bold leading-tight font-ransom">
              <a href="/blog/post-silicon-valley" data-phx-link="redirect" data-phx-link-state="push" class="hover:text-red-600 transition-colors focus:outline-none focus:ring-2 focus:ring-red-500 rounded">
                How could a post Silicon Valley startup scene look like
              </a>
            </h3>

            <p class="leading-relaxed">
              a thinking piece about a possible future for the startup scene
            </p>
            
<!-- Meta Information -->
            <div class="meta flex flex-wrap items-center gap-3 text-xs opacity-60">
              <time datetime="2017-01-13T12:00:00.000000Z" class="font-handwritten">
                Jan 13, 2017
              </time>

              <span class="font-handwritten">
                3 min
              </span>

              <span class="font-stencil uppercase px-2 py-1 bg-red-100 text-red-800 rounded text-xs">
                startups
              </span>
            </div>
          </div>
        </article>
      </div>
    </section>
    
<!-- No Posts State - Punk Style -->
    
    
<!-- Call to Action - Minimal Newsletter Block -->
    <section class="newsletter-cta mt-16">
      <div class="max-w-2xl mx-auto px-6 py-10 text-center">
        <h3 class="ransom-title text-xl mb-3">JOIN THE RESISTANCE</h3>
        <p class="font-handwritten mb-5">Get fresh zines delivered to your reade</p>
        <div class="flex justify-center gap-3">
          <a href="/feed.rss" class="btn">
            📡 RSS FEED
          </a>
          <a href="/feed.atom" class="btn">
            📻 ATOM FEED
          </a>
        </div>
      </div>
    </section>
  </main>
</div></div>
  </body>
</html>