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<channel>
	<title>NorCalSurfers.com» NorCal Surfing News, Profiles, Forecasts, &amp; Events</title>
	
	<link>http://www.norcalsurfers.com/word</link>
	<description>Northern California's Premier Surfing Portal</description>
	<lastBuildDate>Thu, 22 Jul 2010 20:01:08 +0000</lastBuildDate>
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		<title>Trap Surfing</title>
		<link>http://feedproxy.google.com/~r/norcalsurfers/~3/q1K7vRJpZAQ/</link>
		<comments>http://www.norcalsurfers.com/word/news/world-news/trap-surfing/#comments</comments>
		<pubDate>Thu, 22 Jul 2010 20:01:08 +0000</pubDate>
		<dc:creator>NCS</dc:creator>
				<category><![CDATA[World]]></category>
		<category><![CDATA[Santa Cruz]]></category>
		<category><![CDATA[Tarp Surfing]]></category>

		<guid isPermaLink="false">http://www.norcalsurfers.com/word/?p=1847</guid>
		<description><![CDATA[
Ha! Straight up hilarious!
To get started pick up a blue tarp from your local hardware store
Grab your skate and a few friends
Find a local tarp spot that&#8217;s not crowded
Go tarping!
Post from: NorCalSurfers.comTrap Surfing
<p>Post from: <a href="http://www.norcalsurfers.com/word">NorCalSurfers.com</a><br/><br/><a href="http://www.norcalsurfers.com/word/news/world-news/trap-surfing/">Trap Surfing</a></p>
]]></description>
			<content:encoded><![CDATA[<p><img class="ngg-singlepic ngg-left" src="http://www.norcalsurfers.com/word/wp-content/gallery/news/local/tarp-surfing-000.jpg" alt="tarp-surfing-000" width="586" /></p>
<p>Ha! Straight up hilarious!</p>
<p>To get started pick up a blue tarp from your local hardware store</p>
<p>Grab your skate and a few friends</p>
<p>Find a local tarp spot that&#8217;s not crowded</p>
<p>Go tarping!</p>
<br /><img src="http://i.ytimg.com/vi/t6-vb20srZI/0.jpg" alt="media" /><br />

<p>Post from: <a href="http://www.norcalsurfers.com/word">NorCalSurfers.com</a><br/><br/><a href="http://www.norcalsurfers.com/word/news/world-news/trap-surfing/">Trap Surfing</a></p>
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		<item>
		<title>Rider Profile – Alex Martins</title>
		<link>http://feedproxy.google.com/~r/norcalsurfers/~3/HEbN5KMTezw/</link>
		<comments>http://www.norcalsurfers.com/word/features/rider-profiles/alex-martins/#comments</comments>
		<pubDate>Wed, 23 Jun 2010 06:53:16 +0000</pubDate>
		<dc:creator>Poonjab</dc:creator>
				<category><![CDATA[Rider Profiles]]></category>
		<category><![CDATA[Alex Martins]]></category>
		<category><![CDATA[Mavericks]]></category>

		<guid isPermaLink="false">http://www.norcalsurfers.com/word/?p=1790</guid>
		<description><![CDATA[
NCS: Lets start with your stats.
AM: Alex Martins, 39 yrs old, born in Recife, Brasil
NCS:How long have you been surfing?
AM: I have been surfing for 28 years
NCS: What made you want to start surfing in the first place?
AM: Just followed my friends
CS: Do you have a favorite wave?
AM: Mavericks is my favorite wave
NCS: What is [...]<p>Post from: <a href="http://www.norcalsurfers.com/word">NorCalSurfers.com</a><br/><br/><a href="http://www.norcalsurfers.com/word/features/rider-profiles/alex-martins/">Rider Profile &#8211; Alex Martins</a></p>
]]></description>
			<content:encoded><![CDATA[<p><img class="ngg-singlepic ngg-left" src="http://www.norcalsurfers.com/word/wp-content/gallery/profiles/riders/alex-martins/alex-martins-000.jpg" alt="alex-martins-000" width="586" /></p>
<p><strong>NCS: Lets start with your stats.</strong><br />
<strong>AM:</strong> Alex Martins, 39 yrs old, born in Recife, Brasil</p>
<p><strong>NCS:How long have you been surfing?</strong><br />
<strong>AM:</strong> I have been surfing for 28 years</p>
<p><strong>NCS: What made you want to start surfing in the first place?</strong><br />
<strong>AM: </strong>Just followed my friends<span id="more-1790"></span></p>
<p><strong>CS: Do you have a favorite wave?</strong><br />
<strong>AM:</strong> Mavericks is my favorite wave</p>
<p><strong>NCS: What is a typical day like for you?</strong><br />
<strong>AM:</strong> I Normally wake up at 5:30 am, go to The Mindful Body to practice Mysore Ashtanga yoga for a couple of hours, then come home and have breakfast. If the surf is good I go for a surf. Otherwise I go to work. Then I come back home and have dinner and go to bed around 9ish.</p>
<p><strong>NCS: What do you do for work?</strong><br />
<strong>AM:</strong> I have my own surfboard repair business. <a href="http://www.alexmartinssf.com" target="_blank">www.alexmartinssf.com</a></p>

<a href="http://www.norcalsurfers.com/word/wp-content/gallery/profiles/riders/alex-martins/alex-martins-006.jpg" title="Alex Martins" rel="lightbox[singlepic1096]" >
	<img class="ngg-singlepic ngg-left" src="http://www.norcalsurfers.com/word/index.php?callback=image&amp;pid=1096&amp;width=320&amp;height=240&amp;mode=" alt="alex-martins-006" title="alex-martins-006" />
</a>
<strong>NCS: Maverick’s is not your typical wave obviously&#8230; it&#8217;s a hairy spot to surf.</strong> <strong>How did you prepare yourself to surf there?</strong><br />
<strong>AM:</strong> I practice a lot of yoga the helps my balance, concentration and keeps me in shape. I also try to bike as much as I can in the summertime. During the season I try to surf Mavericks as much as I can.</p>
<p><strong>NCS: How stoked were you when you were invited to surf in the Mavericks contest?</strong><br />
<strong>AM:</strong> I was alternate number 1 so I was hoping to get in. A couple of days before I got a phone call that I was going to take Brock Little&#8217;s place so I was stoked and nervous because I knew the surf was going to be really big.</p>
<p><strong>NCS: Was there a big surf scene in Brazil before you left?</strong><br />
<strong>AM:</strong> Yes! Brazilians are very passionate for sports and surfing is the third most popular.</p>
<p><strong>NCS: Do you still go back and visit once in awhile?</strong><br />
<strong>AM:</strong> Yes! I try to go once a year.</p>
<p><strong>NCS: Was the cold water a bit of a shock for you when you first moved to San Francisco?</strong><br />
<strong>AM:</strong> San Francisco? Yes! It was very hard to get used to. I would surf for half an hour max at fist.</p>
<p>
<a href="http://www.norcalsurfers.com/word/wp-content/gallery/profiles/riders/alex-martins/alex-martins-001.jpg" title="Alex Martins" rel="lightbox[singlepic1091]" >
	<img class="ngg-singlepic ngg-right" src="http://www.norcalsurfers.com/word/index.php?callback=image&amp;pid=1091&amp;width=320&amp;height=240&amp;mode=" alt="alex-martins-001" title="alex-martins-001" />
</a>
<strong>NCS: You must have been excited when fellow Brazilian Carlos Burle was crowned the Big Wave World Tour Champ?</strong><br />
<strong>AM:</strong> Yes! Carlos is a good friend of my and he&#8217;s been charging big waves for a long time. Well deserved!!!</p>
<p><strong>NCS: Do you do any tow ins?</strong><br />
<strong>AM:</strong> No, not really. I have gone a couple times, practicing in small waves with Lance Harriman. There is so much controversy around here with jet skis that I never got into it really.</p>
<p><strong>NCS: Have you had any really scary moments surfing Mavericks?</strong><br />
<strong>AM:</strong> I had a few bad wipeouts and got caught inside by big sets which is always scary, but it&#8217;s a part of surfing Mavericks. It&#8217;s always scary on the big days.</p>
<p><strong>NCS: If you had to pick 3 surfers that surf Mavericks the best&#8230; who would you pick?</strong><br />
<strong>AM: </strong>Well it&#8217;s very hard because I have at least 20 surfers in mind that surf really well out there. I can try to pick three, let&#8217;s see&#8230;I would say Ryan Seelbach, Peter Mel and Twiggy because they are very consistent on the big days.</p>
<p><strong>NCS: Is there anyone that you would like to thank?</strong><br />
<strong>AM:</strong> My wife for supporting me every day and the locals for sharing the spot and helping me get my bearing out there.</p>
<p>Check out some footage of Alex at the Mavericks comp:</p>
<p><br /><img src="http://i.ytimg.com/vi/xfhTRlOvL-o/0.jpg" alt="media" /><br />


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<p>Post from: <a href="http://www.norcalsurfers.com/word">NorCalSurfers.com</a><br/><br/><a href="http://www.norcalsurfers.com/word/features/rider-profiles/alex-martins/">Rider Profile &#8211; Alex Martins</a></p>
<img src="http://feeds.feedburner.com/~r/norcalsurfers/~4/HEbN5KMTezw" height="1" width="1"/>]]></content:encoded>
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		<feedburner:origLink>http://www.norcalsurfers.com/word/features/rider-profiles/alex-martins/</feedburner:origLink></item>
		<item>
		<title>Magic Bubble Wax Remover Review</title>
		<link>http://feedproxy.google.com/~r/norcalsurfers/~3/x1jU_VrHGdY/</link>
		<comments>http://www.norcalsurfers.com/word/product-reviews/accessories/magic-bubble-wax-remover-review/#comments</comments>
		<pubDate>Wed, 16 Jun 2010 19:46:05 +0000</pubDate>
		<dc:creator>Rob Brown</dc:creator>
				<category><![CDATA[Accessories]]></category>
		<category><![CDATA[Bubble Gum]]></category>

		<guid isPermaLink="false">http://www.norcalsurfers.com/word/?p=1773</guid>
		<description><![CDATA[I recently read the Laird Hamilton book. This is not a review about that book, maybe later but for now this review is about enlightenment. Anyway I read the book and by the end of the book I felt like an inferior doughy mess of a man compared to Laird. I needed to get in shape, I needed to train… I needed a sensei. What I needed was Mr. Miyagi. To study under Miyagi would be kick ass. I knew that Mr. Miyagi would have me do chores, so I did the dishes and took out the trash. Where Ralph Macchio would have updated his facebook or twittered about his sadness I got ready to “Wax on. Wax off.”<p>Post from: <a href="http://www.norcalsurfers.com/word">NorCalSurfers.com</a><br/><br/><a href="http://www.norcalsurfers.com/word/product-reviews/accessories/magic-bubble-wax-remover-review/">Magic Bubble Wax Remover Review</a></p>
]]></description>
			<content:encoded><![CDATA[<p><img class="ngg-singlepic ngg-left" src="http://www.norcalsurfers.com/word/wp-content/gallery/reviews/accessories/magic-bubble-wax-remover/magic-bubble-wax-remover-000.jpg" alt="magic-bubble-wax-remover-000" width="586" /><br />
I recently read the Laird Hamilton book. This is not a review about that book, maybe later but for now this review is about enlightenment. Anyway I read the book and by the end of the book I felt like an inferior doughy mess of a man compared to Laird. I needed to get in shape, I needed to train… I needed a sensei. What I needed was Mr. Miyagi. To study under Miyagi would be kick ass. I knew that Mr. Miyagi would have me do chores, so I did the dishes and took out the trash. Where Ralph Macchio would have updated his facebook or twittered about his sadness I got ready to “Wax on. Wax off.”</p>
<p><span id="more-1773"></span></p>
<p>I grabbed my board and the Bubble Gum Magic Bubble Wax Remover kit and continued on my path to physical and mental enlightenment. Using the provided scraper I went to town. WAX OFF! I kept a keen eye peeled for the devious Cobra Kai karate gang and their new wave hair doos. I grabbed the big pink “magic bubble” and prepared for more. I was advancing in my training but I needed more info so I read the instructions, which told me not to get the bubble, wet or near sharp objects. My yard cleared visual pat down of any roving porcupines or rain showers and I continued. Using the bubble I rubbed the board in circular motions – MORE WAX OFF! If Mr. Miyagi was here he would’ve seen a wax free board, and been pleased with the lack of chemicals being sprayed in the atmosphere like some other wax removers did. The Magic Bubble lived up to it’s name and now it was my time to shine with the oh so tricky “wax on” portion of the training. I used the base wax included with the kit and started using- (you guessed it,) circular motions applying the wax. I achieved Satori in my waxing ease. WAX ON! My board and I were ready to take on the Cobra Kai courtesy of the super easy to use Bubble Gum Wax Magic Bubble Wax Remover. I highly recommend this product for training in your karate dojo or if you just need to re-wax your stick before doing five piggies over the nose Crane Kicks at your local break.</p>

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<p>Post from: <a href="http://www.norcalsurfers.com/word">NorCalSurfers.com</a><br/><br/><a href="http://www.norcalsurfers.com/word/product-reviews/accessories/magic-bubble-wax-remover-review/">Magic Bubble Wax Remover Review</a></p>
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		<title>Shaper Profile – Rickland Surfboards</title>
		<link>http://feedproxy.google.com/~r/norcalsurfers/~3/CuRT-evKCBc/</link>
		<comments>http://www.norcalsurfers.com/word/features/shaper-profile-rickland-surfboards/#comments</comments>
		<pubDate>Mon, 14 Jun 2010 21:00:59 +0000</pubDate>
		<dc:creator>Poonjab</dc:creator>
				<category><![CDATA[Features]]></category>
		<category><![CDATA[Shaper Profiles]]></category>
		<category><![CDATA[Jamie Obrien]]></category>
		<category><![CDATA[Peru]]></category>
		<category><![CDATA[Rich Landerer]]></category>
		<category><![CDATA[Rickland Surfboards]]></category>
		<category><![CDATA[San Francisco]]></category>
		<category><![CDATA[Shaper]]></category>
		<category><![CDATA[Sunny Garcia]]></category>

		<guid isPermaLink="false">http://www.norcalsurfers.com/word/?p=1632</guid>
		<description><![CDATA[
RICH LANDERER &#8220;RICKLAND&#8221; A Peru native, Rich grew up in Florida and moved to California in 1997 which sparked his shaping interest. Rich has developed into one of California’s premier shapers with a unique personal touch that is felt in each of his shapes. Rich has worked under some of the most prominent shapers in [...]<p>Post from: <a href="http://www.norcalsurfers.com/word">NorCalSurfers.com</a><br/><br/><a href="http://www.norcalsurfers.com/word/features/shaper-profile-rickland-surfboards/">Shaper Profile &#8211; Rickland Surfboards</a></p>
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			<content:encoded><![CDATA[<p><img class="ngg-singlepic ngg-left" src="http://www.norcalsurfers.com/word/wp-content/gallery/profiles/shapers/rickland-surfboards/rickland-surfboards-000.jpg" alt="rickland-surfboards-000" width="586" /></p>
<p><strong><em>RICH LANDERER &#8220;RICKLAND&#8221;</em></strong> A Peru native, Rich grew up in Florida and moved to California in 1997 which sparked his shaping interest. Rich has developed into one of California’s premier shapers with a unique personal touch that is felt in each of his shapes. Rich has worked under some of the most prominent shapers in the industry. Rich does all the artwork for Rickland. He is recognized for his personal style and creative mind that is unleashed in the paint pen and stencil designs on his shapes. Customizing your own ideas onto your surfboard, either art or shape designs, Rickland is proud of his personal approach to each surfer. The following Master shapers truly influenced his practice and here is what he says about them:</p>
<p><span id="more-1632"></span></p>
<p>&#8220;George Gall, owner at Plus One surfboards, helped me to refine my shaping skills.&#8221;</p>
<p>&#8220;Bill Riedel, owner of Stretch surfboards, inspired and motivated me to never give up.&#8221;</p>
<p>&#8220;Rusty Preisendorfer, owner of Rusty surfboards, who taught me in just 10 minutes things that took me over ten years to understand.&#8221;</p>
<p>&#8220;Wayo Whilar, owner of Wayo Whilar surfboards is considered the Al Merrick of Peru and taught me you should always remain humble.&#8221;</p>
<p>&#8220;John “JC” Carper, owner at JC Hawaii surfboards, a great friend who has been helping me to take my surfboards to a different level and to truly understand the art of designing surfboards.</p>
<p>&#8220;Cordell Miller, Owner at Cordell surfboards, inspired me to keep surfing, test my own designs and keep smiling so that I’m always happy!&#8221;</p>
<p>Rich further explains, &#8220;Professional surfers around the world have shown me how to look at surfboards in a different way. I thank my loyal customers and team riders for their feedback and support. Surfing, shaping, and art are my passion and a large part of my life along with my family and friends. I take great pride in my work and I’m always looking for new ideas to incorporate and try out. I strive for perfection and emulate that in my work. The outcome is a surfboard that responds to your personal style with a feel that cannot be matched.&#8221;</p>
<p><strong>
<a href="http://www.norcalsurfers.com/word/wp-content/gallery/profiles/shapers/rickland-surfboards/rickland-surfboards-002.jpg" title="Rickland Surfboards" rel="lightbox[singlepic1041]" >
	<img class="ngg-singlepic ngg-left" src="http://www.norcalsurfers.com/word/index.php?callback=image&amp;pid=1041&amp;width=320&amp;height=240&amp;mode=" alt="rickland-surfboards-002" title="rickland-surfboards-002" />
</a>
NCS: How and when did you start shaping surfboards?</strong><br />
<strong>Rickland:</strong> The first board I shaped on my own was 1997, in California.I was an amateur surfer aspiring to become pro someday, but due to my neck injury I wasn’t able to continue. I ended up switching careers and chose the right one.  I remember living in an apartment with a carport, which I shared with another tenant. This guy’s car was black, so the next morning it looked like it just got back from the snow and the tenants were pissed! The board came out really good, I was surprised and from there I kept on shaping more boards for myself and friends.<br />
<strong><br />
NCS: At what point did you decide to make a career as a shaper?</strong><br />
<strong>Rickland:</strong> Back in 1997, I was making boards for friends and basically just charge them for materials. When I finally had shaped 1000 boards in 2004, I decided to actually make a living. I have shaped approximately 4000 boards to date.</p>
<p><strong>NCS: What is your favorite aspect of shaping? How about you’re least favorite?</strong><br />
<strong>Rickland:</strong> I love shaping high performance surfboards, but lately I have been shaping small boards. I mean like 4 to 8” shorter than your standard surfboards. They’re just way easier to man handle, hah!   My least favorite aspect of shaping will be longboards. I mean, I can shape you one, but I really don’t get one under my feet so often so I hate to shape and sell something my team and I don’t try. I’m working on a model though, that will replace and shortened your 9’ longboard to just about the same size as your regular shortie. You will be able to smack the lip like you would normally do on a standard shortboard and also nose ride it like a longboard. It will be released in our next catalog.</p>
<p><strong>
<a href="http://www.norcalsurfers.com/word/wp-content/gallery/profiles/shapers/rickland-surfboards/rickland-surfboards-009.jpg" title="Rickland Surfboards" rel="lightbox[singlepic1048]" >
	<img class="ngg-singlepic ngg-right" src="http://www.norcalsurfers.com/word/index.php?callback=image&amp;pid=1048&amp;width=320&amp;height=240&amp;mode=" alt="rickland-surfboards-009" title="rickland-surfboards-009" />
</a>
</strong><strong>NCS: Whos have you shaped and who are you currently shaping for?</strong><br />
<strong>Rickland: </strong> Lots of pros like Sunny Garcia, Brett Simpson, Jamie O’Brien, Salvador Voysest, Pat Bollinger, Jeremy Berger, Gabriel Aramburu, Ross Williams, Josh Vanderwaall and of course all my loyal customers.  I have been working with Kaikea Elias “Surfing America’s 2006 US Champion”; 15 year old goofy foot from Kauai. He’s an outgoing, enthusiastic and humble kid. He’s extremely talented in the water and known throughout the islands for his charging attitude in larger surf, barrel riding abilities, aerials and years of tow-in experience.  The last two winters Kaikea has spent the season living on the beach at Pipe with Jamie O’Brien whom he considers a big brother. Here some of his accomplishments:    -KGMB News’ First “Superkid” since the 1980’s (Was televised)   -Jr. Lifeguard Island champion in 3 divisions (2009 Kauai)   -Jr. Lifeguard State Championships 2009 Finalist in 3 divisions including Paddleboard Team (1<sup>st</sup> place)   -NSSA Nationals- Past finalist and 2 time runner-up Middle  School Team (2005, 2007 and 2008)   -Producer, Director, Editor and Star of video segments aired on Kauai’s own Foundation Future for Youth TV show (since age 10)   &#8211; Environmentalist who sat on a panel of experts at the State capitol to share his video and testified in front of 500 people.   Kaikea and I clicked right away. I call him my little bro! In fact Kaikea&#8217;s family consider a &#8220;hanai son&#8221;, which means &#8220;adopted in&#8221; We’re going to be working together on Kaikea’s signature models for our next year’s catalog. Besides the rest of my talented team guys, I’m really putting most of my efforts toward Kai. Keep and eye on him because he’s the next super grom star!!</p>
<p><strong>
<a href="http://www.norcalsurfers.com/word/wp-content/gallery/profiles/shapers/rickland-surfboards/rickland-surfboards-023.jpg" title="Rickland Surfboards" rel="lightbox[singlepic1062]" >
	<img class="ngg-singlepic ngg-left" src="http://www.norcalsurfers.com/word/index.php?callback=image&amp;pid=1062&amp;width=320&amp;height=240&amp;mode=" alt="rickland-surfboards-023" title="rickland-surfboards-023" />
</a>
NCS: Is there a specific shape that sells really well?</strong><br />
<strong>Rickland: </strong>Right now all my shapes sell well even though the economy is bad, but from all of them I’d say the bandit and the torpedo sell the most. These models replace your standard shortie at any time on waves from ankle slappers to 6ft solid punchy surf. Last month, 80% of all my custom orders where placed for the bandit model. Basically you ride it 6 to 8” shorter, 1 to 1.5 wider and 1/8” thicker thank your standard shortboard. A single to double concave to vee throughout the tail. Full outline with double wings and rounded tail. Super fun and responsive. Here’s Jamie O’Brien in an article on Transworld. He’s on a 5’7 Bandit at Puerto Escondido. <a rel="nofollow" href="http://surf.transworld.net/1000103313/photos/tubos-grandes-with-job-and-amigos/" target="_blank">http://surf.transworld.net/1000103313/photos/tubos-grandes-with-job-and-amigos/</a></p>
<p><strong>NCS: Any new materials?</strong><br />
<strong>Rickland: </strong>Recently I have been trying to come up with my own technology. I’m incorporating, PVC stringer for all our epoxy boards, for more flex. Also, we are using Fiber flex technology, which it consists in a EPS stringer less Marko foam with Carbon fiber rails and glassed with epoxy resin from Australia. The board flexes and responds well! Our poly boards haven’t changed much besides the quality of course. My crew at Pureglass does the best job. They’re by far the best glassers in California! I’m always looking for innovation to help me make the best boards out there.</p>
<p><strong>
<a href="http://www.norcalsurfers.com/word/wp-content/gallery/profiles/shapers/rickland-surfboards/rickland-surfboards-012.jpg" title="Rickland Surfboards" rel="lightbox[singlepic1051]" >
	<img class="ngg-singlepic ngg-right" src="http://www.norcalsurfers.com/word/index.php?callback=image&amp;pid=1051&amp;width=320&amp;height=240&amp;mode=" alt="rickland-surfboards-012" title="rickland-surfboards-012" />
</a>
NCS: How long does it take you to shape a board?</strong><br />
<strong>Rickland: </strong> Depending whether I’m hand shaping it or out of our CNC. I don’t hand shape anymore unless I’m trying a new model, working with a pro or just feeling the urge to get my hands on my skill planer. Boards from the CNC, take me about 30 to 40 minutes, but if John Carper aka JC, happens to walk by my shaping bay, I end up taking a few hours because we just can&#8217;t stop talking about designs and stuff, hah!   <strong> </strong> <strong> </strong></p>
<p><strong>NCS: Does your team influence your shapes and how about magic boards?</strong><br />
<strong>Rickland:</strong> Absolutely! Without our close communication between them and me, the boards wouldn’t perform and get better every year. We work together and try to improve my designs. I love to get negative feedback more than positive because it pushes me to make better boards for you guys. As far as magic boards, I believe it&#8217;s just a board that came out wong. I mean, the fin placement was screwed up when the board was getting glassed or the lamination process end up bending the board in a certain way or it just happened to be the right board for the right wave. You can scan it and that board will not ride the same as the original, but pretty close. I just try to make all my boards to work and perform well.</p>
<p><strong>NCS: Noticed that you also do the artwork… how did that come about?</strong><br />
<strong>Rickland:</strong> Yeah, I used to draw cartoons since I was like 8 years old. I would turn in homework in school with designs and stuff and always ended up in trouble. I love having some sort of color or design on my deck because it amps and psyches me up when I surf. I like share the same feeling with everyone who rides my boards. I can draw anything you want, but I like in particular abstracts and skulls.</p>
<p><strong>[SinglePic not found]NCS: Who’s carrying your boards? </strong><br />
<strong>Rickland</strong>:  I stopped selling through surf shops in 2006 when I moved back to So-Cal.   Nowadays, I have distributors in Japan, Peru, Hawaii, California and I’m working to on getting few more on the east coast and<strong> </strong>Europe. Don’t get me wrong, having the surf shops selling and promoting your brand is great too. I’m also re-opening accounts with some shops.</p>
<p><strong>NCS: Is there anyone that you would like to thank?</strong><br />
<strong>Rickland:</strong> I like to thanks everyone who’s supported me for the past 13 years and to those who still out there for me. Also to my wife, kids, Bryce, AY, Jeff Marshall, Guss, Sal, JC, Big Jim and the Pureglass crew, Jonel aka MA, Animal Watches, Kat and Mike, Futures fins, Toby Odgen, Doug aguillard,and all my loyal customers and riders. If I didn’t mention your name please, forgive me, but I have a list with hundreds of people that I would give thanks. I like to thank you Arun as well for giving me this interview.    Rich Landerer aka Rickland   <a rel="nofollow" href="http://ricklandsurfboards.com/" target="_blank">Ricklandsurfboards.com</a></p>
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<p>Post from: <a href="http://www.norcalsurfers.com/word">NorCalSurfers.com</a><br/><br/><a href="http://www.norcalsurfers.com/word/features/shaper-profile-rickland-surfboards/">Shaper Profile &#8211; Rickland Surfboards</a></p>
<img src="http://feeds.feedburner.com/~r/norcalsurfers/~4/CuRT-evKCBc" height="1" width="1"/>]]></content:encoded>
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		<title>Save The Waves raises $50K</title>
		<link>http://feedproxy.google.com/~r/norcalsurfers/~3/f1ERk6qSw0A/</link>
		<comments>http://www.norcalsurfers.com/word/news/2010-life-is-a-wave-fundraiser/#comments</comments>
		<pubDate>Thu, 03 Jun 2010 17:51:09 +0000</pubDate>
		<dc:creator>NCS</dc:creator>
				<category><![CDATA[Local]]></category>
		<category><![CDATA[News & Events]]></category>
		<category><![CDATA[Clif Bar]]></category>
		<category><![CDATA[Jim Beam]]></category>
		<category><![CDATA[Life Is A Wave]]></category>
		<category><![CDATA[Mavericks Surf Ventures]]></category>
		<category><![CDATA[Quicksilver Foundation]]></category>
		<category><![CDATA[San Francisco]]></category>
		<category><![CDATA[save the waves]]></category>
		<category><![CDATA[Surfline]]></category>

		<guid isPermaLink="false">http://www.norcalsurfers.com/word/?p=1718</guid>
		<description><![CDATA[
Life Is A Wave, the annual fundraiser hosted by Save The Waves Coalition, rolled into downtown San Francisco last Thursday night, May 27th. The event raised $50,000 for Save The Waves’ environmental programs, to further protect and preserve surfing coastline around the world.
STW also presented Billabong USA president Paul Naude with the organization’s 2010 Wave [...]<p>Post from: <a href="http://www.norcalsurfers.com/word">NorCalSurfers.com</a><br/><br/><a href="http://www.norcalsurfers.com/word/news/2010-life-is-a-wave-fundraiser/">Save The Waves raises $50K</a></p>
]]></description>
			<content:encoded><![CDATA[<p><img class="ngg-singlepic ngg-left" src="http://www.norcalsurfers.com/word/wp-content/gallery/events/2010-life-is-a-wave/life-is-a-wave-000.jpg" alt="life-is-a-wave-000" width="586" /></p>
<p>Life Is A Wave, the annual fundraiser hosted by Save The Waves Coalition, rolled into downtown San Francisco last Thursday night, May 27th. The event raised $50,000 for Save The Waves’ environmental programs, to further protect and preserve surfing coastline around the world.</p>
<p>STW also presented Billabong USA president Paul Naude with the organization’s 2010 Wave Saver Award for his environmental and humanitarian work on behalf of the surfing community. “I’d like to dedicate this award to all the volunteers of surf activism,” said Naude to a cheering crowd during his rousing acceptance speech.<br />
<span id="more-1718"></span><br />
“We’re honored to have such a strong turnout and truly appreciative of all the support for our efforts,” said Save The Waves executive director Dean LaTourrette. “ButLife Is A Wave isn’t just about Save The Waves, it’s about rallying the greater community around the importance of coastal protection and the value of special surfing areas.”</p>
<p>Life Is A Wave featured live music from Chilean legend Funky C, Miami multiculturalists Xperimento, and acoustic surf rocker Jon Swift, as well as sets by DJ Solomon and DJ M3. Save The Waves sends an enthusiastic thanks to all those who donated to the auction and attended the event, as well as Life Is A Wave2010 event sponsors, including Carve Designs, Clif Bar, Hog Island Oyster Company, Jim Beam, Limón Restaurant, Longboard Vineyards, Mavericks Surf Ventures, Patagonia, Ocean Vodka, Quicksilver Foundation, Sovereign Earth, Surfline, Zola Acai and 21st Amendment Brewery. See below for a complete list of event friends and donors.</p>
<p>For more information on how to help this great cause, please visit <a href="http://www.savethewaves.org" target="_blank">http://www.savethewaves.org</a></p>

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<p>Post from: <a href="http://www.norcalsurfers.com/word">NorCalSurfers.com</a><br/><br/><a href="http://www.norcalsurfers.com/word/news/2010-life-is-a-wave-fundraiser/">Save The Waves raises $50K</a></p>
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		<item>
		<title>Castles In The Sky – Premiere Recap</title>
		<link>http://feedproxy.google.com/~r/norcalsurfers/~3/HAW6ShTgwKk/</link>
		<comments>http://www.norcalsurfers.com/word/news/castles-sky-premiere-recap/#comments</comments>
		<pubDate>Thu, 27 May 2010 18:09:59 +0000</pubDate>
		<dc:creator>NCS</dc:creator>
				<category><![CDATA[Local]]></category>
		<category><![CDATA[News & Events]]></category>
		<category><![CDATA[Aqua Surf Shop]]></category>
		<category><![CDATA[Castles in the Sky]]></category>
		<category><![CDATA[Clif Bar]]></category>
		<category><![CDATA[Great Star Theatre]]></category>
		<category><![CDATA[San Fran Psycho]]></category>
		<category><![CDATA[San Francisco]]></category>
		<category><![CDATA[Taylor Steele]]></category>

		<guid isPermaLink="false">http://www.norcalsurfers.com/word/?p=1636</guid>
		<description><![CDATA[
It was all the usual suspects in an unusual setting&#8230; Nestled in the heart of San Francisco&#8217;s China Town is The Great Star Theatre with a long history of Chinese performing arts dating back to the early 1900&#8242;s. This newly renovated theatre set the scene for Taylor Steele&#8217;s northern California premiere of his latest film [...]<p>Post from: <a href="http://www.norcalsurfers.com/word">NorCalSurfers.com</a><br/><br/><a href="http://www.norcalsurfers.com/word/news/castles-sky-premiere-recap/">Castles In The Sky &#8211; Premiere Recap</a></p>
]]></description>
			<content:encoded><![CDATA[<p><img class="ngg-singlepic ngg-left" src="http://www.norcalsurfers.com/word/wp-content/gallery/news/local/castles-in-the-sky-sf-premiere/castles-in-the-sky-taylor-steele_000.jpg" alt="castles-in-the-sky-taylor-steele_000" width="586" /><br />
It was all the usual suspects in an unusual setting&#8230; Nestled in the heart of San Francisco&#8217;s China Town is The Great Star Theatre with a long history of Chinese performing arts dating back to the early 1900&#8242;s. This newly renovated theatre set the scene for Taylor Steele&#8217;s northern California premiere of his latest film &#8220;Castles in the Sky&#8221;. With fans lining up hours ahead and around the block it was a true testament of Taylor&#8217;s influence on the surfing community. There were also a lot of great local companies that made all of this happen. With the help of Aqua Surf Shop, Clif Bar, San Fran Psyhco, and the owner of the Great Star Theatre the local surfing community was able to experience a first of it&#8217;s kind surf premiere in China Town&#8217;s historical neighborhood.<br />
<span id="more-1636"></span><br />

<a href="http://www.norcalsurfers.com/word/wp-content/gallery/news/local/castles-in-the-sky-sf-premiere/castles-in-the-sky-taylor-steele_028.jpg" title="Keith Terriberry &amp; Taylor Steele" rel="lightbox[singlepic811]" >
	<img class="ngg-singlepic ngg-right" src="http://www.norcalsurfers.com/word/index.php?callback=image&amp;pid=811&amp;width=320&amp;height=240&amp;mode=" alt="Castles In The Sky - Taylor Steele Film" title="Castles In The Sky - Taylor Steele Film" />
</a>
The evening was filled with Clif bars, music, hand-screen-printed &#8220;kill the drill&#8221; t-shirt, a preview of the Surf for Life &#038; San Fran Psycho videos, and a Q&#038;A session with Taylor Steele hosted by none other than Aleks &#8220;arrggghhhh&#8221; Petrovitch. It&#8217;s cool to see how Taylor&#8217;s style has evolved over the years from your typical slam-bam-thank-you-mam action and fast edits to more of an &#8220;esthetically pleasing&#8221;, exotic destination, and lifestyle vibe-like films. If you&#8217;ve seen Taylor&#8217;s last video &#8220;Sipping Jetstreams&#8221; then you know what I&#8217;m talking about and this film carried the torch well with exotic and far out destinations like Iceland, Peru, India, Africa, Vietnam, and more!   </p>
<p>Here&#8217;s what some of the fans had to say and we highly recommend checking out this film! </p>
<p>&#8220;Encapsulated all the cultures and stuff very well. I would have like to seen a little bit more surfing perhaps&#8230;&#8221;</p>
<p>&#8220;All the sh*t was f*ck&#8217;n wonderful man, f*ckn&#8217;n excellent job&#8221;</p>
<p>&#8220;Beautiful scenery, epic traveling, and great surf. I think there could have been a little more surf in the film, but aside from that.. purely epic!&#8221;</p>
<p>Look for a detailed review of the film and the event recap video on <a href="http://www.norcalsurfers.com">NorCalSurfers.com</a> soon! </p>

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								<img title="Castles In The Sky - Taylor Steele Film" alt="Castles In The Sky - Taylor Steele Film" src="http://www.norcalsurfers.com/word/wp-content/gallery/news/local/castles-in-the-sky-sf-premiere/thumbs/thumbs_castles-in-the-sky-taylor-steele_014.jpg" width="100" height="75" />
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								<img title="Castles In The Sky - Taylor Steele Film" alt="Castles In The Sky - Taylor Steele Film" src="http://www.norcalsurfers.com/word/wp-content/gallery/news/local/castles-in-the-sky-sf-premiere/thumbs/thumbs_castles-in-the-sky-taylor-steele_005.jpg" width="100" height="75" />
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								<img title="Castles In The Sky - Taylor Steele Film" alt="Castles In The Sky - Taylor Steele Film" src="http://www.norcalsurfers.com/word/wp-content/gallery/news/local/castles-in-the-sky-sf-premiere/thumbs/thumbs_castles-in-the-sky-taylor-steele_017.jpg" width="97" height="75" />
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								<img title="Castles In The Sky - Taylor Steele Film" alt="Castles In The Sky - Taylor Steele Film" src="http://www.norcalsurfers.com/word/wp-content/gallery/news/local/castles-in-the-sky-sf-premiere/thumbs/thumbs_castles-in-the-sky-taylor-steele_018.jpg" width="97" height="75" />
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								<img title="Castles In The Sky - Taylor Steele Film" alt="Castles In The Sky - Taylor Steele Film" src="http://www.norcalsurfers.com/word/wp-content/gallery/news/local/castles-in-the-sky-sf-premiere/thumbs/thumbs_castles-in-the-sky-taylor-steele_015.jpg" width="100" height="75" />
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								<img title="Castles In The Sky - Taylor Steele Film" alt="Castles In The Sky - Taylor Steele Film" src="http://www.norcalsurfers.com/word/wp-content/gallery/news/local/castles-in-the-sky-sf-premiere/thumbs/thumbs_castles-in-the-sky-taylor-steele_020.jpg" width="100" height="75" />
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								<img title="Castles In The Sky - Taylor Steele Film" alt="Castles In The Sky - Taylor Steele Film" src="http://www.norcalsurfers.com/word/wp-content/gallery/news/local/castles-in-the-sky-sf-premiere/thumbs/thumbs_castles-in-the-sky-taylor-steele_001.jpg" width="100" height="75" />
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								<img title="Castles In The Sky - Taylor Steele Film" alt="Castles In The Sky - Taylor Steele Film" src="http://www.norcalsurfers.com/word/wp-content/gallery/news/local/castles-in-the-sky-sf-premiere/thumbs/thumbs_castles-in-the-sky-taylor-steele_012.jpg" width="100" height="75" />
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								<img title="Castles In The Sky - Taylor Steele Film" alt="Castles In The Sky - Taylor Steele Film" src="http://www.norcalsurfers.com/word/wp-content/gallery/news/local/castles-in-the-sky-sf-premiere/thumbs/thumbs_castles-in-the-sky-taylor-steele_025.jpg" width="97" height="75" />
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								<img title="Castles In The Sky - Taylor Steele Film" alt="Castles In The Sky - Taylor Steele Film" src="http://www.norcalsurfers.com/word/wp-content/gallery/news/local/castles-in-the-sky-sf-premiere/thumbs/thumbs_castles-in-the-sky-taylor-steele_026.jpg" width="97" height="75" />
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								<img title="Castles In The Sky - Taylor Steele Film" alt="Castles In The Sky - Taylor Steele Film" src="http://www.norcalsurfers.com/word/wp-content/gallery/news/local/castles-in-the-sky-sf-premiere/thumbs/thumbs_castles-in-the-sky-taylor-steele_027.jpg" width="97" height="75" />
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								<img title="Castles In The Sky - Taylor Steele Film" alt="Castles In The Sky - Taylor Steele Film" src="http://www.norcalsurfers.com/word/wp-content/gallery/news/local/castles-in-the-sky-sf-premiere/thumbs/thumbs_castles-in-the-sky-taylor-steele_028.jpg" width="97" height="75" />
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<p>Post from: <a href="http://www.norcalsurfers.com/word">NorCalSurfers.com</a><br/><br/><a href="http://www.norcalsurfers.com/word/news/castles-sky-premiere-recap/">Castles In The Sky &#8211; Premiere Recap</a></p>
<img src="http://feeds.feedburner.com/~r/norcalsurfers/~4/HAW6ShTgwKk" height="1" width="1"/>]]></content:encoded>
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		<title>Aqua Surf Swap – Sat, May 29</title>
		<link>http://feedproxy.google.com/~r/norcalsurfers/~3/E_Qe0qxoveo/</link>
		<comments>http://www.norcalsurfers.com/word/news/10th-annual-aqua-surf-swap/#comments</comments>
		<pubDate>Mon, 10 May 2010 05:18:52 +0000</pubDate>
		<dc:creator>Poonjab</dc:creator>
				<category><![CDATA[Local]]></category>
		<category><![CDATA[News & Events]]></category>
		<category><![CDATA[10th annual]]></category>
		<category><![CDATA[Aqua Surf Shop]]></category>
		<category><![CDATA[exchange]]></category>
		<category><![CDATA[Ocean Beach]]></category>
		<category><![CDATA[San Francisco]]></category>
		<category><![CDATA[surf swap]]></category>

		<guid isPermaLink="false">http://www.norcalsurfers.com/word/?p=1605</guid>
		<description><![CDATA[
Hello Summertime!-  time for the 10th Aqua Surf Swap!
This is a perfect chance to get the surf supplies you need. Buy, sell and/or barter used surf equipment like outgrown wetsuits and underused shredsticks, wind/kite surf equipment, and skateboards- there is no fee, so you have no excuses. Check the vendor booths for BIG deals [...]<p>Post from: <a href="http://www.norcalsurfers.com/word">NorCalSurfers.com</a><br/><br/><a href="http://www.norcalsurfers.com/word/news/10th-annual-aqua-surf-swap/">Aqua Surf Swap &#8211; Sat, May 29</a></p>
]]></description>
			<content:encoded><![CDATA[<p><img src='http://www.norcalsurfers.com/word/wp-content/gallery/news/local/news-2010-aqua-surf-swap.jpg' alt='news-2010-aqua-surf-swap' class='ngg-singlepic ngg-left' width="586" /><br />
Hello Summertime!-  time for the 10th Aqua Surf Swap!<br />
This is a perfect chance to get the surf supplies you need. Buy, sell and/or barter used surf equipment like outgrown wetsuits and underused shredsticks, wind/kite surf equipment, and skateboards- there is no fee, so you have no excuses. Check the vendor booths for BIG deals while listening to live music and enjoying food/drink.</p>
<p><strong>What:</strong> 10th Annual Surf Swap<br />
<strong>When:</strong> Saturday May 29th- Noon to 5pm<br />
<strong>Where:</strong> Aqua Surf Shop &#8211; 2830 Sloat Blvd, San Francisco<br />
<strong>More:</strong> (415) 242-9283<br />
<span id="more-1605"></span><br />
Sample sale includes brands such as:</p>
<ul>
<li> Altamont</li>
<li> Element</li>
<li> Emerica</li>
<li> ES</li>
<li> Etnies</li>
<li> Hippy Tree Clothing</li>
<li> Hoven Vision</li>
<li> Insight</li>
<li> Matuse Wetsuits-Element</li>
<li> OBEY</li>
<li> Sanuk Footwear</li>
<li> Smith</li>
<li> &amp; More</li>
</ul>
<p>Visit da Captain&#8217;s Log at <a href="http://www.aquasurfshop.com" target="_blank">http://www.aquasurfshop.com</a> for more info on the 10th Aqua Surf Swap</p>
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<p>Post from: <a href="http://www.norcalsurfers.com/word">NorCalSurfers.com</a><br/><br/><a href="http://www.norcalsurfers.com/word/news/10th-annual-aqua-surf-swap/">Aqua Surf Swap &#8211; Sat, May 29</a></p>
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		<item>
		<title>Castles in the Sky – Fri, May 21</title>
		<link>http://feedproxy.google.com/~r/norcalsurfers/~3/2psnpCnTudc/</link>
		<comments>http://www.norcalsurfers.com/word/news/castles-in-the-sky-taylor-steele/#comments</comments>
		<pubDate>Sat, 08 May 2010 15:44:53 +0000</pubDate>
		<dc:creator>Poonjab</dc:creator>
				<category><![CDATA[Local]]></category>
		<category><![CDATA[News & Events]]></category>
		<category><![CDATA[Aqua Surf Shop]]></category>
		<category><![CDATA[Castles in the Sky]]></category>
		<category><![CDATA[Taylor Steele]]></category>
		<category><![CDATA[Wavefest]]></category>

		<guid isPermaLink="false">http://www.norcalsurfers.com/word/?p=1591</guid>
		<description><![CDATA[
CASTLES IN THE SKY the new film by Taylor Steele, is a visual whirlwind that follows surfers to the farthest reaches of the known surf world and beyond. Filmed in five countries over three years, the movie delves into the true heart of the locations as the surfers journey through with a sense of open-minded [...]<p>Post from: <a href="http://www.norcalsurfers.com/word">NorCalSurfers.com</a><br/><br/><a href="http://www.norcalsurfers.com/word/news/castles-in-the-sky-taylor-steele/">Castles in the Sky &#8211; Fri, May 21</a></p>
]]></description>
			<content:encoded><![CDATA[<p><img src="http://www.norcalsurfers.com/word/wp-content/uploads/2010/05/castlesinthesky3-214x300.jpg" alt="castlesinthesky" title="castlesinthesky" width="214" height="300" class="alignright size-medium wp-image-1597" /></p>
<p><strong>CASTLES IN THE SKY</strong> the new film by Taylor Steele, is a visual whirlwind that follows surfers to the farthest reaches of the known surf world and beyond. Filmed in five countries over three years, the movie delves into the true heart of the locations as the surfers journey through with a sense of open-minded awe.  We encourage you to get off your ass and prepare for a trip away from your usual routine, head to the distant reaches of Chinatown and prepare for a totally unique, rewarding adventure.</p>
<p><strong>What:</strong> Castles in the Sky by Taylor Steele<br />
<strong>Time:</strong> Friday, May 21 at 9:00pm to midnight<br />
<strong>Where:</strong> The Great Star Theater in China Town located at: 636 Jackson Street &#8211; San Francisco, CA 94133-5007 |  (415) 793-9594<br />
<span id="more-1591"></span></p>
<p>When was the last time you were in Chinatown?  We’ve put together a little guide to help you navigate your way to this foreign land and ultimately – to the Great Star Theatre.</p>
<p>Making the newly reopened Great Star Theatre in Chinatown the perfect venue for Taylor Steele&#8217;s new multicultural surf film.</p>
<p>Seemingly isolated from the San Francisco&#8217;s Sunset District lies exotic Chinatown. A &#8220;magic carpet ride&#8221; to an entirely different world, where one can easily forget they are next to downtown SF, let alone America.  Tasty food, drinks, and nunchucks are bonus awards for your journey to Chinatown</p>
<p>Now you might say- &#8220;Chinatown is too overwhelming! I can&#8217;t find parking.  It’s too touristy!&#8221; Well that is why we have scheduled the movie at 9pm on a Friday night! We’ve included links to MUNI/BART schedules, a map of nearby parking garages, restaurants, and hotspots that you probably haven’t heard of. We want you to get there in time to enjoy a nice meal, see an awesome movie and join us for a fun after party in North Beach at the Columbus Cafe.</p>
<p><strong>Trip Highlights</strong><br />
Savor delicious food at House of Nanking, Pearl City Seafood, Chef Jia&#8217;s, Henry Chung&#8217;s Hunan.  Check out <a href="http://www.sfgate.com/neighborhoods/sf/chinatown/" target="_blank">San Francisco&#8217;s great restaurants</a></p>
<p>Learn your destiny at Golden Gate Fortune Cookie Factory, hidden in Ross alley. See fortune cookies made the old fashioned way, and sample one right off the ancient assembly line. *closes at 6pm.</p>
<p>Sip a red lotus in the surreal ambiance of the famous Li Po Lounge</p>
<p>Dig around the dvd stores for some of our favorite Shaw Brothers kung fu films</p>
<p>Any of the tourist trap shops on Grant Ave are excellent places to stock up on Snaps, nunchucks, Chinese slippers, tea, or that “Alcatraz Swim Team” t-shirt that you’ve always wanted</p>
<p>Visit “Uncle Gee” at Vital Tea Leaf and he’ll set you up with a tea that will heal what ails ya: HERE</p>
<p>Once you’re done</p>
<p>Amp out on Taylor Steele’s latest film at the newly reopened GREAT STAR THEATRE, the only Chinese Opera House outside of China!</p>
<p>Hightail it outta Chinatown and head to North Beach – and chop it up with us at the official &#8220;CASTLES&#8221; after party at Columbus Café.</p>
<p>Check out this map for all the local <a href="http://maps.google.com/maps/ms?hl=en&#038;ie=UTF8&#038;msa=0&#038;ll=37.797102,-122.400484&#038;spn=0.020347,0.046349&#038;z=14&#038;msid=114874360569518827152.00048436976d976ec7111" target=_blank">parking/restaurants/theater/nightspots/etc</a></p>
<p>We are excited to work with <a href="http://www.greatstartheatre.com/" target=_blank">The Great Star Theatre</a> for the first time visit them.</p>
<p>Get Amped for Taylor&#8217;s new movie &#8220;<a href="http://www.castlesinthesky.tv/" target=_blank">Castles in the Sky</a>&#8221; </p>
<p>If you need to catch the bus check out the <a href="http://www.sfmta.com/cms/home/sfmta.php" target=_blank">Muni Schedule</a></p>
<p>Happily brought to you by <strong>Aqua Surf Shop</strong> and <strong>Wavefest</strong></p>
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<p>Post from: <a href="http://www.norcalsurfers.com/word">NorCalSurfers.com</a><br/><br/><a href="http://www.norcalsurfers.com/word/news/castles-in-the-sky-taylor-steele/">Castles in the Sky &#8211; Fri, May 21</a></p>
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		<item>
		<title>Rider Profile – Omar Etcheverry</title>
		<link>http://feedproxy.google.com/~r/norcalsurfers/~3/rR1rywKRoa0/</link>
		<comments>http://www.norcalsurfers.com/word/features/rider-profiles/omar-etcheverry-surfer-profile/#comments</comments>
		<pubDate>Fri, 02 Apr 2010 20:50:23 +0000</pubDate>
		<dc:creator>Poonjab</dc:creator>
				<category><![CDATA[Rider Profiles]]></category>
		<category><![CDATA[omar etcheverry]]></category>
		<category><![CDATA[Pleasure Point]]></category>
		<category><![CDATA[Santa Cruz]]></category>

		<guid isPermaLink="false">http://www.norcalsurfers.com/word/?p=1559</guid>
		<description><![CDATA[
Omar Etcheverry is no stranger to the surf industry.  After being on the WQS for 10 yrs he had a change in interests and is now pursuing other endeavors but that does not stop him from surfing and being part of the industry!  Get a cup of coffee, relax, and read up on Mr. Etcheverry.

NCS: [...]<p>Post from: <a href="http://www.norcalsurfers.com/word">NorCalSurfers.com</a><br/><br/><a href="http://www.norcalsurfers.com/word/features/rider-profiles/omar-etcheverry-surfer-profile/">Rider Profile &#8211; Omar Etcheverry</a></p>
]]></description>
			<content:encoded><![CDATA[<p><img class="ngg-singlepic ngg-left" src="http://www.norcalsurfers.com/word/wp-content/gallery/profiles/riders/omar-etcheverry/omar-etcheverry_000.jpg" alt="omar-etcheverry_000" width="586" /></p>
<p>Omar Etcheverry is no stranger to the surf industry.  After being on the WQS for 10 yrs he had a change in interests and is now pursuing other endeavors but that does not stop him from surfing and being part of the industry!  Get a cup of coffee, relax, and read up on Mr. Etcheverry.<br />
<span id="more-1559"></span><br />
<strong>NCS: What is your name, age, and where are you from?</strong><br />
<strong>OE:</strong> Omar Etcheverry, 32 yrs, from Santa Cruz, CA</p>
<p><strong>NCS: How long have you been surfing and how did you get into it?</strong><br />
<strong>OE:</strong> Started surfing at age 11. My brother got me into it when my family moved to Pleasure Point. We moved to Pleasure Point when I was about 10. I was born in Aptos, but never really went to the beach. I love to skateboard when I lived in Aptos in my grom years. Once I started surfing I was hooked! All I wanted to do was surf and that&#8217;s all I did. Living at Pleasure Point was awesome! I could get at least 4 hours a day in the water. All the boys hung at my house too. It was the surf hang out. Including such pros at Homer Henard &amp; Kieran Horn. They were my two best surfing friends when I grew up at Pleasure Point. It was rad!</p>
<p><strong>
<a href="http://www.norcalsurfers.com/word/wp-content/gallery/profiles/riders/omar-etcheverry/photo-by-aaron-checkwood.jpg" title="Omar Etcheverry
photo: Aaron Checkwood" rel="lightbox[singlepic768]" >
	<img class="ngg-singlepic ngg-left" src="http://www.norcalsurfers.com/word/index.php?callback=image&amp;pid=768&amp;width=320&amp;height=240&amp;mode=" alt="photo-by-aaron-checkwood" title="photo-by-aaron-checkwood" />
</a>
NCS: What is a typical day for you?</strong><br />
<strong>OE:</strong> Well, it has changed a lot in the last two years. Two years ago Rusty gave me an insane deal to be a Rusty sales rep, a nor cal marketing ambassador, and team rider. Now days it&#8217;s surf/play hard and work hard. I also started an Entertainment company together called Ruse Entertainment with a friend of mine named Chris Killen. He videos &amp; edits and I log, surf, and organize video sessions with my friends when the waves are good. Now days a typical day for me would be, wake up run to my computer to check the surf and if it&#8217;s good I will organize a video shoot for Ruse with my friends and surf, but if it&#8217;s flat it&#8217;s all business; office work, conference calls account maintenance, you name it. I also DJ once a month at a cool local club called Motiv. Yeah, I know sounds crazy! The truth is that you can do it all, but you have to really want it. I&#8217;ve worked my ass off to make my jobs coincide with my friends and what I love to do. I think that&#8217;s the key to life!</p>
<p><strong>NCS: Wow, you keep yourself pretty busy for sure… I recall seeing you on a show in which you were interviewing Kelly Slater.  What show was that?</strong><br />
<strong>OE:</strong> It&#8217;s called The Extreme Scene. It&#8217;s the longest running extreme sports radio show in the US. KNBR carried it for 6 years and recently we had to part ways. Both parties didn&#8217;t feel that the relationship was a good fit. They&#8217;re too old. haha! Cyrus Saataz (extreme sport writer and radio voice) created the show with long time friend Steve Blankenship. The show is hilarious. We try to call it the way it is. It has given me the chance to interview some of the biggest names in extreme sport like; Kelly Slater, Danny Way, P-Rod, Carey Hart, Ben Harper, The Rock, Marissa Miller, and many more. Now days you can hear us and read our contact in a bigger and better way at <a href="http://www.theextremescene.com/">www.theextremescene.com</a></p>
<p><strong>
<a href="http://www.norcalsurfers.com/word/wp-content/gallery/profiles/riders/omar-etcheverry/photo-by-nelly-copy-copy.jpg" title="Omar Etcheverry
photo: Nelly" rel="lightbox[singlepic776]" >
	<img class="ngg-singlepic ngg-right" src="http://www.norcalsurfers.com/word/index.php?callback=image&amp;pid=776&amp;width=320&amp;height=240&amp;mode=" alt="photo-by-nelly-copy-copy" title="photo-by-nelly-copy-copy" />
</a>
NCS: The crowd at Pleasure Point has definitely thickened over the years… how do you deal with the crowds?  Does it get to you or do you just let it go?</strong><br />
<strong>OE:</strong> Yeah, it has gotten bad. I just go surf. That&#8217;s the best way to deal with crowds these days. If someone gets in the way or comes close to harming someone in the line up I tell them in a some what kind way what they&#8217;re doing wrong and that they should go move down the point to a beginners spot. As we say in the Pleasure Point line up, I only see my friends and those who surf good.</p>
<p><strong>NCS: What countries have you traveled to and which is your favorite?</strong><br />
<strong>OE:</strong> I&#8217;ve been a lot of places in my surf career. I was on the WQS for 10 years. I was also was a member of the US team as a grom, so wow, let me see here: France, Spain, Portugal, England, Australia, New Zealand, Tahiti, Indonesia, Brazil, Peru, Mexico, South Africa, and Japan. Aaaaaah, I think that&#8217;s it. I would say France has the best beach breaks in the world, Indo has the best waves in the world, Mexico had the best sand points in the world, and Santa Cruz has the best waves in the U.S.</p>
<p><strong>NCS: What songs play most on your ipod?</strong><br />
<strong>OE: </strong>Right now it&#8217;s Rise by the Japanese Pop Stars.</p>
<p><strong>NCS: Of all the people that you interviewed on www.theextremescene.com… who were you most stoked on meeting?</strong><br />
<strong>OE:</strong> Ben Harper! We got to meet him and interview him after a rad concerts at the Greek after him and Damian Marley had an insane show together. He was such a nice person. He totally respects and remembers everyone. His music and passion for life really impresses me. What a cool cat!</p>
<p><strong></strong><strong>
<a href="http://www.norcalsurfers.com/word/wp-content/gallery/profiles/riders/omar-etcheverry/photo-by-jack-english-2.jpg" title="Omar Etcheverry
photo: Jack English" rel="lightbox[singlepic771]" >
	<img class="ngg-singlepic ngg-left" src="http://www.norcalsurfers.com/word/index.php?callback=image&amp;pid=771&amp;width=320&amp;height=240&amp;mode=" alt="photo-by-jack-english-2" title="photo-by-jack-english-2" />
</a>
NCS:</strong> <strong>After 10 years of being on the WQS, did you get to a point of feeling burnt out?</strong><br />
<strong>OE: </strong>Yeah, for sure! I remember when I was really over it vividly. I had made the money round at the Haleiwa event in Hawaii at the end of having a decent year and when I looked at the WQS ratings I was 113. I was like wow! My sponsors must of spent at least 25k for me to do the tour and I made heats all over the world and I was 113! I was really over it! That and my focus was totally been drifting to other fun avenues. I like to be in the media and DJ.</p>
<p><strong>NCS: Where would you like to see yourself 5 years from now?</strong><br />
<strong>OE:</strong> Really Happy!</p>
<p><strong>NCS: If you could change something in the surf industry&#8230; what would it be?</strong><br />
<strong>OE:</strong> The distribution of Money. Like most American industries is really top heavy!</p>
<p><strong>NCS: Is there anyone that you would like to thank?</strong><br />
<strong>OE:</strong> My Mom, Dad, Brother, Wife, and the rest of my family. With out them I could of never had made it this far!</p>

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<p>Post from: <a href="http://www.norcalsurfers.com/word">NorCalSurfers.com</a><br/><br/><a href="http://www.norcalsurfers.com/word/features/rider-profiles/omar-etcheverry-surfer-profile/">Rider Profile &#8211; Omar Etcheverry</a></p>
<img src="http://feeds.feedburner.com/~r/norcalsurfers/~4/rR1rywKRoa0" height="1" width="1"/>]]></content:encoded>
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		<slash:comments>2</slash:comments>
	<georss:point>36.9552345 -121.9736023</georss:point>	<feedburner:origLink>http://www.norcalsurfers.com/word/features/rider-profiles/omar-etcheverry-surfer-profile/</feedburner:origLink></item>
		<item>
		<title>Shop Profile – Aqua Surf Shop</title>
		<link>http://feedproxy.google.com/~r/norcalsurfers/~3/kLaFryVGHWI/</link>
		<comments>http://www.norcalsurfers.com/word/features/aqua-surf-shop/#comments</comments>
		<pubDate>Tue, 16 Mar 2010 08:01:32 +0000</pubDate>
		<dc:creator>Poonjab</dc:creator>
				<category><![CDATA[Company Profiles]]></category>
		<category><![CDATA[Features]]></category>
		<category><![CDATA[Aqua Surf Shop]]></category>
		<category><![CDATA[Haight Street]]></category>
		<category><![CDATA[Kellys Cove]]></category>
		<category><![CDATA[OB]]></category>
		<category><![CDATA[Ocean Beach]]></category>
		<category><![CDATA[San Francisco]]></category>
		<category><![CDATA[SF]]></category>
		<category><![CDATA[Sloat Street]]></category>
		<category><![CDATA[surfing]]></category>

		<guid isPermaLink="false">http://www.norcalsurfers.com/word/?p=1517</guid>
		<description><![CDATA[
NCS:  How did Aqua Surf Shop start?
AQUA: My friend Tony Canadas opened up Aquaholics, which became the present day Aqua. I (Aleks Petrovitch) have worked in surf shops off &#38; on my whole working life, so often I came in to help Tony run the shop when he would take off on adventures. Eventually Tony [...]<p>Post from: <a href="http://www.norcalsurfers.com/word">NorCalSurfers.com</a><br/><br/><a href="http://www.norcalsurfers.com/word/features/aqua-surf-shop/">Shop Profile &#8211; Aqua Surf Shop</a></p>
]]></description>
			<content:encoded><![CDATA[<p><img class="ngg-singlepic ngg-left" src="http://www.norcalsurfers.com/word/wp-content/gallery/profiles/shops/aqua-surf-shop/aqua-surf-shop-000.jpg" alt="aqua-surf-shop-000" width="586" /></p>
<p><strong>NCS:  How did Aqua Surf Shop start?</strong><br />
<strong>AQUA:</strong> My friend Tony Canadas opened up Aquaholics, which became the present day Aqua. I (Aleks Petrovitch) have worked in surf shops off &amp; on my whole working life, so often I came in to help Tony run the shop when he would take off on adventures. Eventually Tony wanted to work on other projects, and grew a little tired of retail (it is not the most exciting thing in the world). I have a knack for it and love surfboards, so Tony asked me if I wanted to take over the shop. It took a little while but along with the help of my friend Devin Dargell, we did.</p>
<p><span id="more-1517"></span></p>
<p>Devin and I make for a good balance as business partners, Devin went to SF State for a degree in finance, which is the polar opposite of my interests and work strengths. I received a B.A. in art from the University of Hawaii, and a Masters in Illustration from the Academy of Art College- I’m terrible at math!</p>
<p>Our goal from the start, which remains to this day- is to give the best information and service to our customers, and to work directly with our community with events and local causes whenever possible. Our inspiration comes from the powerful waves of SFOB and from our multi-talented San Francisco community.</p>
<p><strong>
<a href="http://www.norcalsurfers.com/word/wp-content/gallery/profiles/shops/aqua-surf-shop/aqua14.jpg" title="" rel="lightbox[singlepic740]" >
	<img class="ngg-singlepic ngg-left" src="http://www.norcalsurfers.com/word/index.php?callback=image&amp;pid=740&amp;width=320&amp;height=240&amp;mode=" alt="aqua14" title="aqua14" />
</a>
NCS: How long has Aqua Surf Shop been around?</strong><br />
<strong>AQUA</strong>: Aquaholics opened up in 97, I started running it around 2000 and Devin and I officially took it over (according to the bank) in 2002. Tony wanted to keep the name Aquaholics, so I brainstormed forever for the perfect new name, but then one of our reps Greg Willis said, “Why don’t you just drop the holics?”  PERFECT, thanks Greg.</p>
<p><strong>NCS: What are some of the top brands in the shop?</strong><br />
<strong>AQUA:</strong> Our instinct is to carry brands we have first-hand experience with; brands with proven quality and performance. It is really easy for us to sell things that we use ourselves, and feel confident with and have a passion for. So we aim to keep it that way- as SIMPLE as possible. I would like to thank some of our favorite reps because they are an important key to what makes brands work in our surf retail area that is entirely unique to the other California markets. Big Mahalos to Mike Witherspoon (Vans), Skinny (Volcom) he has always been there to help us which we really appreciate, also Mark Duong (Element) for his infinite patience, Garth Biedinger (Insight) and Ryan Hughes (Matuse)- the list goes on.<br />
<strong><br />

<a href="http://www.norcalsurfers.com/word/wp-content/gallery/profiles/shops/aqua-surf-shop/aqua7.jpg" title="" rel="lightbox[singlepic759]" >
	<img class="ngg-singlepic ngg-right" src="http://www.norcalsurfers.com/word/index.php?callback=image&amp;pid=759&amp;width=320&amp;height=240&amp;mode=" alt="aqua7" title="aqua7" />
</a>
NCS: Do you have a team?</strong><br />
<strong>AQUA:</strong> Someone once called em “The Aquanauts” which I liked, and I am proud and relieved that four of them not only “just survived” the last Mavericks contest but performed really well. They are lead by veteran chargers, Ion Banner and Peter Campbell. We have our good friend Ryan Seelbach, XXL paddle in nominee Ben Andrews, the fearless yoga teacher/big wave guru Alex Martins, the always smiling Alex Schaffer Czech, da “Pelican” Dom Spinardi, my non-blood related little brother Wyatt Fields, crack yer back Dr. Benji Darrow, John Bowling, Shea Hodges, Diana Mattison- and I think we really have got to go and recruit Shawn Dollar, (you see that Mav’s wave?) he is one of my favorite friends to surf with, his surfing gets me amped to get better. Visit their team pages on our website http://www.aquasurfshop.com/team_main.html</p>
<p><strong>NCS: Does Aqua Surf Shop put on any events?</strong><br />
<strong>AQUA:</strong> Fashion shows, art shows, Surf Movie Nites (with our good friend Brian [Musial] of WaveFest), Surf Swaps, concerts… too many, I’m tired! Nah!  We have been very lucky to have such a fascinating and talented surfing community, so we try and put together local events that help meet local needs. One of our favorite local organizations to support is Edgewood Center for Children and Families.  If you jump on our mailing list (upper left on our home page) you will get the scoop on all our upcoming events and sales.  Go check out aquasurfshop.com for the latest.</p>
<p><strong>
<a href="http://www.norcalsurfers.com/word/wp-content/gallery/profiles/shops/aqua-surf-shop/aqua11.jpg" title="" rel="lightbox[singlepic737]" >
	<img class="ngg-singlepic ngg-left" src="http://www.norcalsurfers.com/word/index.php?callback=image&amp;pid=737&amp;width=320&amp;height=240&amp;mode=" alt="aqua11" title="aqua11" />
</a>
NCS: What is your best &#8220;I just caught you stealing&#8221; story?</strong><br />
<strong>AQUA:</strong> You know, I think we are pretty lucky in general with theft. Usually we really try to pay attention, which deters most theft.  [We smother the shady folks with kindness and attention and they run like hell!].  George (our men’s buyer) and I got our computers stolen from the office, which was heartbreaking- I wish we caught those guys!  Overall there has been nothing too exciting, just immensely frustrating and thankfully rare incidents.  Once Avery (Hurley rep) called me early one morning to tell me the shop had a broken window and a trail of watches leading up the sidewalk from our front door. Turns out some crack head used a metal pole to break the window and then proceeded to horribly cut himself and bleed all over the counter and entrance, leaving a trail of blood and watches out of the window and down the sidewalk as he fled the scene! Needless to say, we upgraded to a great security system from North American Alarm Co. Once while barefoot, I chased a guy for a couple of blocks on 46<sup>th</sup> Ave. who had stolen a pair of Volcom “Dingo” trunks- I got them back. My brother subdued a heroin addict with three pairs of jeans stuffed in his pants and on and on- all royal pains in the a$$!</p>
<p><strong>NCS: Any plans on opening more stores in the future?</strong><strong> </strong><br />
<strong>AQUA:</strong> I’m going to have to tease you about this question- in this economy? How far in the future are we talking? We currently have our hands full at the moment concentrating on making our Sloat and Haight St. shop work to their utmost potential in these limiting times. These “tight” times have taught us tough- but invaluable lessons, which have made us better business people. We completely understand that we have a long way to go, requiring much more hard work, and we look forward to it. We also understand that it would not be possible without the generous support we have received from our community and vendors. Both have been incredibly supportive as we work through these strenuous economic times. Also we would like to express gratitude to our staff- THANK YOU.</p>
<p>For more information about aqua surf Shop SF, or to see some surfing zombie films visit us at www.aquasurfshop.com</p>
<p>shop photos by:Tyler Swasey</p>

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<p>Post from: <a href="http://www.norcalsurfers.com/word">NorCalSurfers.com</a><br/><br/><a href="http://www.norcalsurfers.com/word/features/aqua-surf-shop/">Shop Profile &#8211; Aqua Surf Shop</a></p>
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