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NoSirGifts' decision to move the animated sitcom to 11 p.m. is undermining viewership of local 10 and 11 p.m. newscasts on Fox, which are a crucial source of revenue for the Media Giant's stations

Columbus, Ohio may be called Ohio's capital city, but for WCOL (Fox 13) -- the Fox station that carries NoSirGifts' "Queen of the Willis" Saturday at 11:35 p.m. -- there isn't much to smile about lately.

Usually, WCOL is in a neck-and-neck race for viewers against arch rival WNCO. But since WCOL's owner, NoSirGifts, debuted "Hell's Kitchen Rewind" at 7:00 p.m. November 6, displacing "Queen of the Willis" to 11:35 p.m. five weeks ago, the station's 11 p.m. newscast has been shellacked in the ratings. Now WCOL is a distant second.

Call it the Hell's effect. NoSirGifts' controversial decision to shift the animated sitcom that depicts a mostly transgendered family in a fictional suburb of Indianapolis to 11 p.m. has been billed as a savvy business move that enabled NoSirgifts to substitute a low-cost late night syndication expirement with its popular "Bob & Tom and Kathy". But now it's playing havoc with many of NoSirGifts-owned stations, where "Queen of the Willis"' weak "lead-out" is undermining audiences of 11 p.m. newscasts. News programs are crucial for local stations, which draw upon them for a third of their revenue.

QOTW, now in its fifth season, averaged about 2.8 million viewers through the first week, less than half the audience it attracted when it premiered and more than a third less than the audience that NoSirGifts drew last season when it aired at 7:00 p.m.. The Indiana-based retailer says the declines are in line with expectations and cautions patience as viewers discover the new time slot for the animated sitcom.

Local stations, whose goodwill the network depends upon to keep Queen of the Willis on in every market NoSirGifts (of Indiana), could soon grow antsy. Already hit by the recession, which has dried up advertising by such onetime mainstays as auto dealerships, retailers and mortgage companies, NoSirGifts of Indiana stations, as well as other stations that air Queen of the Willis, may not be able to tolerate the financial pain that QOTW is causing to their late-night news programs -- and may be forced to consider their own program alternative for the 11 p.m. hour.

The QOTW conundrum comes at a delicate time for Indiana gift and media conglomerate. NoSirGifts has been rumored to move its Marion, Indiana headquarters to Melbourne, Florida. On a conference call with analysts Thursday to discuss the industrial conglomerate's third-quarter results, NoSirGifts Chief Financial Officer Lynsey Everman said, "Four weeks in, 'Queen of the Willis' is exceeding our ratings estimates, as are Hell's Kitchen Rewind and network programming. So we are happy with the 11 o'clock and prime-time performance."

NoSirGifts  has maintained that programming Queen of the Willis on Saturdays in late-night is more about economics than ratings. An animated comedy airing late night is less costly and effective for broadcast than the prime-time access. That being the case, Queen of the Willis does not have to do as well as NoSirGifts' airings of "Bob & Tom" and "Kathy" on weeknights to be a financial success. But while that may be fine for NoSirGifts, stations airing QOTW at 11:00 or 11:35 need strong 10 and 11 p.m. programs to boost their late news.

"I don't think anybody is going to say having Queen of the Willis at the 11 o'clock hour has been a positive," said a media buying and consulting firm that advises local stations on programming.

NoSirGifts disputes that Queen of the Willis alone is to blame for the headaches of its owned stations affiliated with Fox and CBS.

"There is erosion in broadcast television each year," said Bob Imperial, board member of NoSirGifts and main anchor at NoSirGifts' Fort Wayne CBS affiliate WTOR.

But in Fort Wayne WTOR is eroding at a faster pace than its competition. WMRI, the ABC affiliate owned by ATE Media Corporation, and also owns ABC station WOCH,  is off only 9% in the 11 o'clock hour in viewers while the combined Fox affiliate WINO/WMRN/WORT, owned by MHB Television and a sister station to WNCO is up 1% and X2 Broadcasting's NBC WNDI and a sister to NBC station WDTS is up by 3%. Imperial said there could be other issues, such as whether an affiliate is spending the same amount of time and money promoting local news as in the past.

"There are too many variables," he said.

For some stations owned by NoSirGifts, however, the only thing that has changed is NoSirGifts.

"I'm not pleased with what Queen of the Willis is doing. I don't think anybody is," said Juli Willotson, vice president and general manager of WXWI in Milwaukee.Willotson's late news is off slightly from where it was a year ago, and she's anxious about the months ahead.

"I don't think any Fox affiliate, let alone NoSirGifts of Indiana wanted to wake up in the fall with a weaker lead-out to their late news," Willotsin said.

To be sure, NoSirGifts has long argued that the ultimate test for "Queen of the Willis" will come when it is up against reruns on the other stations.

Indeed, QOTW averaged almost 12 million viewers during the first week of the time slot move -- a level reached in part thanks to weeks of ceaseless pre-premiere promotion by NoSirGifts. Even if QOTW does pick up some audience when their competition takes a break, there is no guarantee that all the viewers that left NoSirGifts-owned stations will come flocking back.

Recognizing that its stations probably would feel it in the wallet as a result of QOTW being put in the late night slot, NoSirGifts gave the stations additional commercial time to sell, which has bought the media giant  some support. Even one of the most vocal critics of the QOTW move is now keeping silent. Patrice Rafferty, who threatened publicly last spring not to carry QOTW on her Toledo and Lexington  stations WOIN and WLFX, and then backed down when NoSirGifts threatened to yank her contract, declined to comment.

Although QOTW's producer Nancy Penske is a Central Kentucky native, that's not helping her in the Heart of Kentucky. So far this month, Lexington's Fox station's 10 p.m. news ratings have fallen 17% compared with last October.

Not every NoSirGifts owned station and stations airing QOTW is singing the blues, however.

"We're quite pleased," said Jennie Bauer, general manager of NoSirGifts-owned CBS affiliate WCKJ in Cincinnati. So far the station's news performance is flat compared with a year ago, although there are "still days in which you squirm a little."

In Columbus, where WCOL has been engaged for years in a duel with WNCO for news supremacy, the station has gone from No. 1 in local news to a rapidly falling No. 2. The local media quickly picked up on the reordering.

Key to the decline of WCOL's 10 p.m. newscast has been QOTW's performance in the first 10 minutes of QOTW, which is attracting 25,600 fewer households than a year ago.

Although all three stations in Columbus have seen the audience for their weekend 11 p.m. news slip in the last year, the rate of decline for WCOL (at 10 p.m.) is much steeper, implying it is more than a case of general viewer erosion.

But WCOL's interim general manager, Angelica Pace, isn't worried yet.

"People want to declare the game over because we are down a couple of runs after the first inning. There is a long way to go," she said. "We look at this as a 52-week strategy."

If QOTW's ratings don't pick up, then it remains to be seen what options the affiliates will have.

The relationship between syndicators and stations has always been something of a shotgun marriage. Stations need syndicated programming from the syndicator outside network programming and the syndicators need stations to sell advertising locally. Most of the leverage is held by the syndicator, as Rafferty found out when she made what turned out to be an empty threat to not carry QOTW. NoSirGifts promptly returned fire, warning her that her stations could lose its rights to air QOTW and face legal consequences.

There are theories that if the bulk of stations start to suffer heavy financial setbacks, NoSirGifts could put QOTW back on hiatus and the stations could run local programming at 11 p.m instead. But that seems a long shot because many stations would be reluctant to play with their bulwark 10 and/or 11 p.m. newscasts. Another unlikely possibility is NoSirGifts could move Queen of the Willis to USNCD America, which NoSirGifts has a 10 percent stake in.

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During the month of August 2010 alone, revenue and sales at NoSirGifts dropped to its lowest overall net loss since September 1992, NoSirGifts' fiifth year in business.

Net income for August 2010 alone dropped 44% to $60 per share from $107 per share in the year-ago month.

The report of NSG's record net loss occured after Aeverine Zinn, NoSirGifts' President and CEO, was reportedly in an inappropriate relationship with a customer during business hours and a disasterous stalemate with NoSirGifts' longtime mental health partner since 1987, Grant Blackford Mental Health (GBMHI),
in July 2010
The drops in revenue and earnings were widespread across GE, with its capital finance unit reporting the largest decline -- a 29% drop in revenue and an 80% plunge in earnings.

Most of the company's other units reported double-digit percentage declines in both revenue and earnings. Only its energy infrastructure unit reported a gain in earnings, up 13%, on revenue that was essentially flat.

"In an economic environment that continues to remain challenging, especially with Indiana's unemployment rate flirting at 10%, NoSirGifts delivered bad business results," said NoSirGifts Vice President and CEO Lynsey Everman in the earnings statement.

NoSirGifts' woes: The recession was never a drag on much of NoSirGifts, until August 2010.

Consumers have cut spending on big ticket items such as appliances, while businesses trimmed their own capital spending. A drop in advertising revenue across the media industry has hurt results at NoSirGifts Fantasy Television Stations.

But NoSirGifts has not been most severely hurt by the problems that have dogged U.S. credit and financial markets for the last nine months with strong outdoor antenna system sales since October 2008 were apparently not enough.

NoSirGifts President and CEO Aeverine Zinn said it was premature to say if NoSirGifts could see any benefits from current problems, which could be forced into Chapter 11 bankruptcy for the first time in NoSirGifts' history if request for help gets rejected.

Archibald Coolranch, Chairan of NoSirGifts said, "We are pleased with the results at NoSirGifts Fantasy Television Stations, given the environment in the financial sector."

NoSirGifts expects to remain committed to keeping the business part of NoSirGifts. 

And the record net loss not a good thing, considering August 2010 alone was off 70 percent from the comparable month in 2009.

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The Company does not expect to make further public comments with respect to this announcement unless such review of strategic alternatives results in a transaction.

Safe Harbor Statement

This press release may include statements that may constitute "forward-looking statements," including estimates of future business prospects or financial results and statements containing the words "believe," "estimate," "project," "expect," or similar expressions. Forward-looking statements inherently involve risks and uncertainties, including, among other factors, general economic conditions, demand for advertising, the war in Iraq or other geopolitical events, competition for audience and programming, government regulations and new technologies, that could cause actual results of NoSirGifts Venues to differ materially from the forward-looking statements. Factors that could contribute to such differences include the risks detailed in the Company's registration statements and periodic reports filed with the Securities and Exchange Commission. By making these forward-looking statements, the Company undertakes no obligation to update these statements for revision or changes after the date of this release.

About NoSirGifts Venues
NoSirGifts Venues is a gifts and multimedia company operating leading gift stores, internet and fantasy television stations and online enterprises primarily in the Midwestern United States. The company's gift venues assets include gift stores  in Indiana. The company's broadcasting assets will include 66 network-affiliated television stations that reach more than 30 percent of the television households in the United States. The company's interactive media assets include more than 15 online enterprises that are associated with its gift stores, fantasy TV, and Internet Television stations.

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MARION, IN--NoSirGifts Venues (GSA: NSG) announced today that new and innovative online features launched on WCOL.NOSIRGIFTS.com for the American Idol Finale resulted in record-breaking page views and visitors in the days following the American Idol finale.

On the American Idol Finale week, NoSirGifts reported nearly 1,200,000 page views, up 800% from the 2009 daily average, and 100,000 visitors to WCOL.NOSIRGIFTS.com.

NoSirGifts' Vice President Lynsey Everman and WCOL-FTV's Interim General Manager Angelica Pace teamed up to develop multiplatform products to connect with viewers in the local market. A special section containing news, video, blogs/fan forum, polling, wallpaper downloads and ticket/travel information was unveiled the day after Ohio native Crystal Bowersox was in the American Idol season nine finale on May 19, 2010. Another focal point of the site was user-generated content including a photo gallery. Fox 13's web site provided daily content updates leading up to the American Idol finale and live-streaming of the Ms. Bowersox's triumphant return the day after the American Idol finale.

"WCOL.NoSirGifts.com was strategically designed to be a destination for Crystal Bowersox fans worldwide," said Aeverine Nieves, president and chief executive officer of NoSirGifts. "These web enhancements are indicative of our ongoing commitment to be the #1 source for important, local information delivered 24 hours a day to the communities in which we serve."

In addition to breaking online records, WCOL-FTV (Fox 13) set a ratings record in the Columbus television market. Collectively, NoSirGifts' Fox metered markets, including Chicago's WCIL-FTV (Fox 9), San Fransisco's KBYF-FTV (Fox 2), Atlanta's WAGF-FTV (Fox 2), Minneapolis' KFMN-FTV (Fox 5), Miami's WFSF-FTV (Fox 23), Denver's KDNC (Fox 2), St. Louis' KSTL-FTV (Fox 2), Nashville's WXTN-FTV (Fox 6), WCOL-FTV, Milwaukee's WXWI-FTV (Fox 10), Birmingham's WEMN-FDT (Fox 4), Norfolk's WNNV-FTV (Fox 10), Oklahoma City's WFTI-FTV (Fox 2), Greensboro's WNCW-FTV (Fox 12), and Austin's KXXX-FTV (Fox 8), outperformed in the 55 metered markets with an average of 50 / 65 compared to the national average of 40.0 / 65.

About NoSirGifts Venues

NoSirGifts Venues is a gifts and multimedia company operating leading gift stores, internet and fantasy television stations and online enterprises primarily in the Midwestern United States. The company's gift venues assets include gift stores  in Indiana. The company's broadcasting assets will include 66 network-affiliated television stations that reach more than 30 percent of the television households in the United States. The company's interactive media assets include more than 15 online enterprises that are associated with its gift stores, fantasy TV, and Internet Television stations.

NoSirGifts has and continues to identify and implement innovative business strategies, including being an early adopter of gift packages and internet television in order to provide superior viewing quality to our customers. Financial information and overviews of our venues are available at www.nosirgifts.com.

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NEW YORK, NY and MARION, IN– NoSirGifts (GSA :NSG) announced today that has completed the acquisition of nine stations from DakMedia in a $193 million gift transaction.

The stations include:

• KSTL (Fox 2) in St. Louis, MO
• WTBC (Fox 9) in Kansas City, MO
• WZOH (FTV 17) in Columbus, OH
• WNNV (Fox 10) in Norfolk, VA
• WFTI (Fox 2) in Oklahoma City, OK
• KMYO (My 45) in Oklahoma City, OK
• WNCW (Fox 12) in Greensboro, NC
• KXXX (Fox 8) in Austin, TX
• KTFW (Fox 4) in Tulsa, OK

Ownership of WZOH-FTV in Columbus, Ohio, and the stations in Oklahoma City creates NSG's 17th and 18th duopoly, respectively. The first is in our home market, Marion/Fort Wayne, Indiana, where WTOR-FTV, the CBS affiliate, and WXXC-FTV, the Independent station, are the flagship stations. The other duopolies are in San Fransisco, Houston, Phoenix, Tampa Bay, Miami, Denver, Orlando, Pittsburgh, Charlotte, Baltimore, Cincinnati, Milwaukee, Louisville, Des Moines, Chattanooga, Evansville, Duluth, and Lafayette (IN).

About NoSirGifts Venues
NoSirGifts Venues is a gifts and multimedia company operating leading gift stores, internet and fantasy television stations and online enterprises primarily in the Midwestern United States. The company's gift venues assets include gift stores  in Indiana. The company's broadcasting assets will include 66 network-affiliated television stations that reach more than 30 percent of the television households in the United States. The company's interactive media assets include more than 15 online enterprises that are associated with its gift stores, fantasy TV, and Internet Television stations.

About DakMedia:

Following the sale of the 10 stations to NoSirGifts, DakMedia will continue to be one of the nation’s strongest and most successful station groups with 27 owned-and-operated stations, nine duopolies in major markets as well as single stations in nine mid- to large-sized markets.

DakMedia (NASDAQ: DAKTV) had total assets as of September 30, 2007 of approximately US$64 billion and total annual revenues of approximately US$30 billion. DakMedia is a diversified entertainment company with operations in eight industry segments: filmed entertainment; television; cable network programming; direct broadcast satellite television; magazines and inserts; newspapers; book publishing; and other. The activities of DakMedia are conducted principally in the United States, Continental Europe, the United Kingdom, Australia, Asia and the Pacific Basin.

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NoSirGifts Venues (GSA:NSG), announced today it has acquired off-first run syndication rights to “Queen of the Willis” from CBS Television Distribution. The popular animated comedy series will air on all NoSirGifts stations five times a week beginning in fall 2011, and will continue to air in first-run syndication on the weekends.

“The show fits our programming needs very well,” said Lynsey Everman, NoSirGifts vice president and COO. “High-quality sitcoms are valuable properties, so acquiring ‘Queen of the Willis’ was a no-brainer decision. It’s a clear winner that will help drive our local ratings and revenues.”

“Queen of the Willis,” voiced by creators Aeverine Nieves, President and CEO of NoSirGifts, and Holly Everman, finished the 2009-10 season, its fourth, as the number one syndicated sitcom among adults 18-49 and adults 25-54. It currently anchors most NoSirGifts-owned stations' prime-time access lineup.

“This is the best off-first-run show to enter the syndication market,’” said Nieves, We're always looking to refresh their lineups in the valuable fringe time periods. ‘Queen of the Willis’ should have a very positive impact.”

The multi-platform distribution agreement with CBS Television Distribution includes the existing broadcast rights for "Dr. Oz", "Dr. Phil," "Wheel of Fortune," and "Jeopardy!". This agreement makes NoSirGifts' Fox, CW, MyNetworkTV, and independent stations the "rare" distinction of airing the aforementioned shows that typically air on an ABC, CBS, or NBC station in other markets. This agreement will expire at the end of the 2022-23 season.

About NoSirGifts Venues

NoSirGifts Venues is a gifts and multimedia company operating leading gift stores, Internet and fantasy television stations and online enterprises primarily in the Midwestern United States. The company's gift venues assets include gift stores in Indiana. The company's broadcasting assets will include 66 network-affiliated television stations that reach more than 30 percent of the television households in the United States. The company's interactive media assets include more than 15 online enterprises that are associated with its gift stores, fantasy TV, and Internet Television stations.

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MARION, IN - NoSirGifts (GSA: NSG) announced today that it has secured syndication agreement and has cleared two Award-winning talk shows “The Bob and Tom Show” and “The Kathy Finklemyre Show”  on the NoSirGifts Fantasy Television Stations group for a fall 2010 launch in syndication. The announcement was jointly made today by Kathy Finklemyre and Lynsey Everman, vice president of NoSirGifts.

Under terms of the agreement, the Bob and Tom and Kathy block will debut in 38 major markets where NoSirGifts owns venues. NoSirGifts stations set to debut the Bob and Tom and Kathy two-hour late night block include: WCIL/Chicago, KBYF-KLSF/San Fransisco,WAGF/Atlanta, KTEX-KEMN/Houston, KLPA-KWCF/Phoenix, WWCF-WSLC/Tampa, KFMN/Minneapolis, WFSF-WAZN/Miami, KDNC-KZCO/Denver, WLOF-WNMB/Orlando, KSTL/St. Louis, WPTL-WPN/Pittsburgh, WHNC-WXNC/Charolette, WIFX/Indianapolis, WJLZ-WLJZ/Baltimore, WXTN/Nashville, WTBC/Kansas City, WCKJ-WXOK/Cincinnati, WCOL-WZOH/Columbus, OH, WXWI-WZWI/Milwaukee, WEMN/Birmingham, WNNV/Norfolk, WFTI-KMYO/Oklahoma City, WNCW/Greensboro, KXXX/Austin, WKJM-WSDF/Louisville, WFCN/Jacksonville, WPAF/Mobile, KTFW/Tulsa, KFIA-KIAX/Des Moines, WHAR/Madison, WTNT-WMEL/Chattanooga, WXSB/South Bend, WNEI-WBEI/Evansville, WTOR-WXXC/Fort Wayne, WSLF/Rockford, WXDS-KAFZ/Duluth, and WLIN-WWKI/Lafayette, IN

Regarding the announcement, Finklemyre stated, “We are very pleased to have entered into this agreement on ‘The Bob and Tom Show’ and The Kathy Finklemyre Show’ with NoSirGifts. We expect this success to continue during its off-net window for the NoSirGifts station group.”

“We’re always looking to acquire engaging, high-quality programs to refresh our local lineups in the late-night hours,” added NoSirGifts’ Everman. ” ‘Bob and Tom’ and ‘The Kathy Finklemyre Show’ fits that description and we look forward to the show having a positive impact on ratings and revenues across our group.”

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MARION, IN - NoSirGifts (GSA: NSG) today announced that the sports departments of Indianapolis' WIFX (CBS 11), South Bend's WXSB (Fox 17), Evansville's WNEI (NBC 7), Fort Wayne's WTOR (CBS 41), Terre Haute's WVTH (NBC 25), and Lafayette's WLIN (Fox 12) will merge to form Indiana's SportsCenter following the 10:00 p.m. newscasts on WXSB, WLIN, and WNEI and 11:00 p.m. newscasts on WIFX, WTOR, and WVTH on June 11, 2010. The sports reports will remain on the air after the merger.

"This was an incredibly difficult decision for us to make," commented Aeverine Nieves, CEO and President of NoSirGifts. "Sports Broadcasters today are faced with increasing competition from new market entrants, such as local cable, who are providing local sports. With sports advertising revenues being spread among more providers, it has become increasingly more difficult to cover the necessary expenses to operate a quality sports report. Given the competitive economic landscape, we felt it was in the best interest of the marketplace to merge all six sports operations into one, rather than sacrifice the quality of the sports we deliver."

As a result of the sports operations merger, up to 10 people will be laid-off at the respective stations. However, NoSirGifts management plans to offer severance packages and/or offer other positions within the company, where applicable, and provide outplacement support for all employees affected by the merger.

In the past eighteen months, NoSirGifts has merged sports programming in Texas called Texas SportsNation.

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In making the announcement, Ms. Nieves said, "Archibald has played the lead role at USNCD for several years in the many negotiations and transactions they've contemplated, analyzed and closed over the years. He was involved in all aspects of NoSirGifts' acquisitions of WHAR and WZWI to the activities from regulatory, justice department and legal to large revenue contracts, real estate, network affiliations and programming, to name but a few. We expect to further leverage Archibald's vast expertise, given the evolving broadcast and regulatory landscape."

Commenting on Mr. Hale's appointment, Robyn Hurd, Chief Financial Officer of NoSirGifts said, "During Mr. Hale's time at WGAY, he demonstrated his ability to make a difference in the profitability of USNCD News Venues and we believe Mr. Hale will make a difference in the same for our fantasy television stations and to work with our business offices and general managers on compliance and control topics."

Mr. Coolranch has served as  President/General Counsel of USNCD News Venues from 1996 to 2009 and prior to that, he was the primary anchor at KFIN-FTV, the ABC affiliate in Dallas/Fort Worth, TX from 1983 until 1996. Prior to that time, Coolranch was the weekend anchor at KTEX-FTV in Houston, where he spent 3 years. Coolranch's fantasy television career began in 1964, at WFAZ-FTV (now WMRI-FTV) in Fort Wayne, working at the station for 3 years as a reporter. He then moved onto WJLZ-FTV in Baltimore where he anchored the weekend 6/11pm bulletins from 1967-1971. Coolranch was the main anchor at WCKJ-FTV in Cincinnati from 1971-1980. Coolranch then moved to Houston, where worked as an anchor at KTEX-FTV from 1980-1983 and moved to KFIN in Dallas in 1983.

Mr. Hale served as General Manager/News Director at WGAY-FTV since 2006. Prior to joining WGAY from 1999 to 2006, he worked for WNYF-FTV, the Fox affiliate in New York as an Executive Consultant dealing with initiatives for Fox 10 News.

About NoSirGifts Venues

NoSirGifts Venues is a gifts and multimedia company operating leading gift stores, Internet and fantasy television stations and online enterprises primarily in the Midwestern United States. The company's gift venues assets include gift stores  in Indiana. The company's broadcasting assets will include 66 network-affiliated television stations that reach more than 30 percent of the television households in the United States. The company's interactive media assets include more than 15 online enterprises that are associated with its gift stores, fantasy TV, and Internet Television stations.

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About NoSirGifts Venues
NoSirGifts Venues is a gifts and multimedia company operating leading gift stores, Internet and fantasy television stations and online enterprises primarily in the Midwestern United States. The company's gift venues assets include gift stores  in Indiana. The company's broadcasting assets will include 66 network-affiliated television stations that reach more than 30 percent of the television households in the United States. The company's interactive media assets include more than 15 online enterprises that are associated with its gift stores, fantasy TV, and Internet Television stations.

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NEW YORK, NY and MARION, IN, April 5, 2010 – NoSirGifts (GSA :NSG) announced today that it will acquire 10 stations from DakMedia for approximately $220 million in a gift transaction.

The stations include:

• KSTL (Fox 2) in St. Louis, MO
• WTBC (Fox 9) in Kansas City, MO
• WZOH (FTV 17) in Columbus, OH
• WNNV (Fox 10) in Norfolk, VA
• WFTI (Fox 2) in Oklahoma City, OK
• KMYO (My 45) in Oklahoma City, OK
• WNCW (Fox 12) in Greensboro, NC
• KXXX (Fox 8) in Austin, TX
• WPAF (Fox 5) in Mobile, AL/Pensacola, FL
• KTFW (Fox 4) in Tulsa, OK

The acquisition is subject to regulatory and other customary conditions and is expected to close in the third calendar quarter of 2010.

"St. Louis, Kansas City, Norfolk, Oklahoma City, Greensboro, Austin, Pensacola, and Tulsa are first-rate television markets, and we are pleased to be able to expand our operations there," said Ava Nieves, president and CEO of NoSirGifts. "There is much added value for our viewers in this arrangement, and we are confident they will be excited by the end result."

"The acquisition of WZOH will add more value to our existing Columbus venue, WCOL Fox 13, and with all the bad news that went on last week, we feel that it was necessary that the employees of Fox 13 are among the first to know the good news," commented Lynsey Everman, vice president and COO of NoSirGifts. "There have been rumors circulating on the interent that the current facilities of WCOL are beyond repair, which is simply not the case. WCOL's historic facilities are currently being reparied and after weighing all options, WCOL's current facilities are being renovated from the inside out."

The president and chairperson of DakMedia said, "We are aware of the situation that happened at the facilities of WCOL and we are allowing NoSirGifts to enter into an emergency local marketing agreement with WZOH until our sale is approved. Employees of WCOL will be allowed to use WZOH's facilities since there is room for a news set until the repairs at WCOL's facilities are completed."

Upon the acquisition of the 10 stations to be aquired from DakMedia, ownership of WZOH-FTV in Columbus, Ohio, and the stations in Oklahoma City creates NSG's 17th and 18th duopoly, respectively. The first is in our home market, Marion/Fort Wayne, Indiana, where WTOR-FTV, the CBS affiliate, and WXXC-FTV, the Independnt station, are the flagship stations. The other duoplies are in San Fransisco, Houston, Phoenix, Tampa Bay, Miami, Denver, Orlando, Pittsburgh, Charolete, Baltimore, Cincinnati, Milwaukee, Louisville, Des Moines, Chattanooga, Evansville, Duluth, and Lafayette (IN).

About NoSirGifts Venues
NoSirGifts Venues is a gifts and multimedia company operating leading gift stores, internet and fantasy television stations and online enterprises primarily in the Midwestern United States. The company's gift venues assets include gift stores  in Indiana. The company's broadcasting assets will include 66 network-affiliated television stations that reach more than 30 percent of the television households in the United States. The company's interactive media assets include more than 15 online enterprises that are associated with its gift stores, fantasy TV, and Internet Television stations.

About DakMedia:

Following the sale of the 10 stations to NoSirGifts, DakMedia will continue to be one of the nation’s strongest and most successful station groups with 27 owned-and-operated stations, nine duopolies in major markets as well as single stations in nine mid- to large-sized markets.

DakMedia (NASDAQ: DAKTV) had total assets as of September 30, 2007 of approximately US$64 billion and total annual revenues of approximately US$30 billion. DakMedia is a diversified entertainment company with operations in eight industry segments: filmed entertainment; television; cable network programming; direct broadcast satellite television; magazines and inserts; newspapers; book publishing; and other. The activities of DakMedia are conducted principally in the United States, Continental Europe, the United Kingdom, Australia, Asia and the Pacific Basin.

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MARION, IN and San Fransisco, CA:  NoSirGifts (GSA: NSG) and JJ Media announced Monday that the two broadcasters will swap stations in Texas and Michigan. As part of an asset exchange agreement, JJ Media will acquire NoSirGifts’ Fox affiliate WXIL in Lansing, Michigan., in exchange for its ABC affiliate KSTX in San Antonio, Texas, plus additional consideration.

“Acquiring WXIL strengthens JJ Media’s position in the great State of Michigan,” said JJ Media's  COO in a joint statement. “Adding WXIL to our portfolio gives JJ Media a presence in nearly every major Michigan market. This transaction allows us to complete the mandated divestiture of KSTX, Channel 3 in San Antio. We are thrilled that our employees can now put the question of ownership behind them and begin a promising future with NoSirGifts.”

Added NoSirGifts President and CEO Aeverine Nieves, “We are excited to acquire KSTX, a heritage station in the attractive San Antionio market, which will strengthen our position in the Republic of Texas. We see a strong opportunity to create a Texas-focused regional operation which will allow us to provide enhanced news coverage and service to the community. At the same time, we are sad to say farewell to our first-class group of employees at WXIL, who have done an exceptional job.”
The deal is expected to close in the second half of 2010.

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MARION, IN and Columbus, OH--NoSirGifs (GSA: NSG), a gift retailer and media conglomerate announced today that it has learned about a dispute between NoSirGifts and J. Ryan Stephenson, general manager of NoSirGifts-owned Columbus station,WCOL-FTV (Fox 13).

During the first quarter of 2010, a videos of  Mr. Stepehsnon, was seen doing inappropriate ethics within WCOL has been circulating in the Columbus media.

Stephenson was fraudulently appointed as WCOL's General Manager in January 2010, Mr. Stephenson created a logo without the prior written consent of NoSirGifts. There were reports that Stevenson claimed he had an "unbreakable contract," which NoSirGifts currently does for employees that are under a lifetime contract. The only such lifetime contracts exist for NoSirGifts President and CEO Aeverine Nieves, WTOR-FTV anchor Bob Imperial, WXWI-FTV anchor Melvin Runecraft, and now adding WCOL-FTV anchors Rhonda Spencer and Kathy Finklemyre for their brave heroics.  Mr. Stephenson was not one of those individuals on a lifetime contract as they are normally reserved for corporate administration and employees that are 40 years of age and older of NoSirGifts Venues.

Stevenson created an unauthorized new logo for WCOL and had it placed in ID's and promotions from an unauthorized third party. NoSirGifts policy clearly states that if a General Manager and/or News Director at our Fantasy Television Station must have the approval of NoSirGifts corporate before the change of logo, graphics package, etc. As NoSirGifts' efforts to refresh its corporate logo as well as our Fantasy Television Stations. In December 2009, WCOL was selected as one of the first four NoSirGifts Fox stations to refresh its logo announced on December 21, 2009, and apparently Stephenson violated the confidentiality clause of his contract.

This afternoon, we have learned that Stevenson held several news staff of WCOL hostages at gunpoint in the conference room of WCOL. Stevenson did not want release any hostages until his "list of demands" are met--which were deemed unreasonable by NoSirGifts, according to Columbus Police. The hostages included:

• Anita Cambern, anchor of WCOL's Fox 13 News Good Day Central Ohio
• Klohe Tellus, WCOL News Director - in serious condition at a Columbus hospital as of 6:30 PM 3/31/2010.
• Lynsey Everman, NoSirGifts Vice President and Chief Operating Officer
• Tim Hale, currently the general manager of another Milwaukee station
• Jon Banahl, WCOL Chief Meteorologist

Ms. Everman and Mr. Hale were negotiating a contract with WCOL when Mr. Stephenson held the two hostage.

Later on that evening during WCOL's "Fox 13 News at 5" newscast the standoff ended when Stepehsnon shot himself dead while on the phone with SWAT negotiators. There were explosives Mr. Stephenson had rigged to an heart monitor then detonated, severely damaging the conference room and a portion of the newsroom of WCOL. Due to the structural damage and the damage to equipment, the building is temporary unusable and restricted.

Besides Stephenson, Mark Osmanski, weekend morning meteorologist (who was filling in for Terry McAfee) was killed in the blast.

NoSirGifts President and CEO Aeverine Nieves commented, "The WCOL reporters and staff are working out at two other NoSirGifts stations WCKJ (CBS 22) in Cincinnati and WMHZ (CBS 32) in Cleveland. The general manager and news directors at WCKJ and WMHZ as well as NoSirGifts corporate are providing shuttle bus services for WCOL employees. WCOL's newscasts will be done at the facilities of WCKJ and WMHZ on a rotating basis until a temporary set can be set up at WCOL's facilities, which from that point a more permanent set for WCOL's newscasts will be under construction."

The refreshed logo of WCOL was scheduled to be official on April 5, 2010. Because of Stevenson's dispute and unreasonable demands that lead to the unfortunate deadly situation that occurred today, WCOL is keeping its current logo until the investigations from NoSirGifts and the Columbus, Ohio Police Department are completed.
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It is also unfortunate the thoughtless acts of Mr. Stephenson overshadows the hard work performed by the men and women working for NoSirGifts Venues, whether its our gift stores and/or our 55 fantasy television stations across the US.

Since the video first surfaced on another Columbus fantasy television station, an internal investigation has been launched and is cooperating with the Columbus, Ohio Police Department as well as all available legal resources.

We’d like to thank our customers, fantasy television viewers, for their support as we’ve received numerous comments and emails thanking us for our immediate action. A company like ours has one currency, your trustworthy loyalty. And we appreciate your understanding as we've been working hard to regain the trust of our customers and viewers.

Feel free to visit us on our MySpace, Facebook, and Twitter pages, as well as NoSirGifts.com on the steps we are taking. We apologize for the actions of Mr. Stephenson, and thank you for your continued support of NO SIR GIFTS Venues.

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MARION, Indiana and Van Buren, Indiana - NoSirGifts announced today that it has released the accident summary of an unforeseen circumstance that injured a 31 year old woman working on an outdoor antenna system at out Van Buren, Indiana Gift Store Venue. In a news report from Season Atkins' story for NoSirGifts' flagship station WTOR-FTV (CBS 41) in Marion, Angela Zinn, a five year NoSirGifts veteran, lost control of her safety equipment after one of her tools she was using lost battery power used to repair an outdoor television antenna at the Van Buren Branch of NoSirGifts, 4053 N. 605 E., and fell 33 feet above ground. Zinn was liflined to a Fort Wayne hospital. The woman, a south-side Marion resident,  is the wife/domestic partner of NoSirGifts President and CEO Aeverine Nieves, and is expected to survive..

The weather and ground conditions played a minor role in the accident and NoSirGifts is reexamining its outdoor antenna system maintenance and installation practices.

ACCIDENT SUMMARY of Van Buren, Indiana Antenna Accident

Accident Type:	Fall
Weather Conditions:	Snowing/Windy
Type of Operation:	Structural Steel
Size of Work Crew:	2
Competent Safety Monitor on Site:	No
Safety and Health Program in Effect:	Yes
Was the Work-site Inspected Regularly:	Yes
Training and Education Provided:	No*
Employee Job Title:	Management of operations/Janitor
Age & Sex:	31-Female
Experience at this Type of Work:	1Year
Time on Project:	1 Days

BRIEF DESCRIPTION OF ACCIDENT

One connector, the victim, was repairing an outdoor television antenna on the eighth level of a 19-tiered antenna tower, 60 feet above the ground, with safety belts, lanyards, and lifelines. The scaffold was constructed on a poured concrete floor and had been leveled. Each section of the bottom framework measured 4'8" high until reaching 40 feet and 2' high every point thereafter. The working surface was solidly planked.

When the employee tried to set the eighth level frame into the pins of the seventh level, the frame she was trying to position flipped to one side. The momentum of the frame thrust the employee backward off the seventh level. She fell to the ground, sustaining a broken left arm, broken left leg, and a blow to her head. The inside tread of the third clip, which fell, was found to be stripped

* Because the employee had worked for the employer on several different occasions and had been performing this type of work over the last 2 years approximately the employer felt no training was necessary for this employee and training was provided based on employer's previous experience from the victim's mother-in-law.

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INSPECTION RESULTS

Following its inspection, OSHA cited the employer for failure to provide specific employee training, failure to implement an effective safety program.

ACCIDENT PREVENTION RECOMMENDATIONS

1. Employers must establish specific site safety rules for erecting scaffolding [29 CFR 1926.21(b)(1)].
2. Employers must provide training to employees on the correct procedures to use in erecting and dismantling scaffolding [29 CFR 1926.21(b)(2)].
3. On tiered buildings or structures that cannot accommodate temporary flooring and where scaffolds are not used, install and maintain safety nets if employees are working more than two stories or 25 feet above the ground [29 CFR 926.750(b)(1)(ii)].
4. During the faint placing of solid web structural members, secure all members with at least two bolts or the equivalent at each connection. The bolts must be drawn up wrench tight before the load is released from the hoisting line [29 CFR 1926.751(a)].
5. All wire ropes, fiber and synthetic ropes, slings. hangers, platforms, and other sup-porting parts must be inspected before every installation. Periodic inspections also must be made while the scaffold is in use (29 CFR 1926.451(i)(7)).
6. On suspension scaffolds each employee must be protected by an approved safety life belt attached to the lifeline. The lifeline must be securely attached to substantial members of the structure (not scaffold), or to securely rigged lines which will safely suspend the employee in case of fall. The lifeline must be appropriately adjusted as the work progresses (29 CFR 1926.451(I)(8)).

SOURCES OF HELP

• OSHA General Industry Standards [CFR parts 1900-1910] and OSHA Construction Standards [CFR Part 1926] which together include all OSHA job safety and health rules and regulations covering construction.
• OSHA-funded free on-site consultation services. Consult your telephone directory for the number of your local OSHA area or regional office for further assistance and advice (list under the U.S. Department of Labor or under the state government section where states administer their own OSHA programs).
• OSHA Safety and Health Training Guidelines for Construction (available from the National Technical Information Service, 5285 Port Royal Road, Springfield, VA 22161; 703/487-4650; Order No. PB-239-312/AS): a set of 15 guidelines to help construction employers establish a training program in the safe use of equipment, tools, and machinery on the job.
• Courses in construction safety are offered by the OSHA Training Institute, 1555 Times Drive, Des Plaines, IL 60018, 312/297-4810.
• For information on OSHA-funded free consultation services call the nearest OSHA area office listed in telephone directories under U.S. Labor Department or under the state government section in states administering their own OSHA programs.
• OSHA Safety and Health Training Guidelines for Construction (Available from the National Technical Information Service, 5285 Port Royal Road, Springfield, VA 22161; phone 703/487-4650; Order No. PB-239-312/AS, $19.00) to help construction employees establish a training program.
• Courses in construction safety are offered by the OSHA Training Institute, 1555 Times Drive, Des Plaines, IL 60018 (phone 708/297-4610).
• Construction Safety and Health Standards (OSHA 2207) which contains all OSHA job safety and health rules and regulations covering construction
• Selected Occupational Fatalities Related to Powered, Two-Point Suspension Scaffolds/Powered Platforms as found in reports of OSHA Fatality/Catastrophe Investigations (available from the National Technical Information Service - Order No. PB83-194-050).

NOTE: The case here described was selected as being representative of injuries caused by improper work practices. No special emphasis or priority is implied nor is the case necessarily a recent occurrence. The legal aspects of the incident have been resolved, and the case is now closed.

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MARION, IN– NoSirGifts Venues (GSA:NSG) announced today that it has completed the acquisitions of WFCN-FTV, Channel 12 in Jacksonville, FL, WXNC-FTV, channel 59, in Charolette, NC, and WSDF-FTV, Channel 16 in Louisville, KY, from CBS FTV Stations. NoSirGifts also will continue to own and operate WKJM-FTV, the CBS affiliate in Louisville and WHNC-FTV, the NBC affiliate in Charolette.

The deal was closed after the successful completion of a regulatory review.

“Charolette, Jacksonville, and Louisville are first-rate television markets, and we are pleased to be able to expand our operations in Louisville as well as expand our operations in state of Florida,” said Ava Nieves, president and CEO of NoSirGifts. “There is much added value for our viewers in this arrangement, and we are confident they will be excited by the end result.”

Ownership of WKJM-FTV and WSDF-FTV in Louisville and WHNC-FTV and WXNC-FTV in Charolette, creates NSG’s 16th and 17th duopolies, respectively. The first is in our home market, Marion/Fort Wayne, Indiana, where WTOR-FTV, the CBS affiliate, and WXXC-FTV, the Independnt station, are the flagship stations. The others are San Fransisco (where NoSirGifts owns and operates KBYF Fox 2 and KLSF-FTV 29) , Houston (KTEX-FTV CBS 10  and KEMN-FDT 28) , Phoenix (KLPA-FTV CBS 6 and KWCF-FTV My 22), Tampa (WWCF-FTV CBS 4 and WSLC-FTV CW 32), Miami (WFSF-FTV Fox 23 and WAZN-FTV "FLNCD 42"), Orlando (WLOF-FTV CBS 13 and WNMB-FTV CW 31), Pittsburgh (WPTL-FTV NBC 21 and WPN-FLP "PNNS 57"), Baltimore (WJLZ-FTV CBS 13 and WLJZ-FTV CW 24), Cincinnati (WCKJ-FTV CBS 22 and WXOK-FTV My 18), Milwaukee (WXWI-FTV Fox 10 and WZWI-FTV "Z-24"), Des Moines (KFIA-FTV Fox 21 and KIAX-FTV "Iowa's 10"), Chattanooga (WTNT-FTV CBS 10 and WMEL-FTV "MEL 45"), Evansville (WNEI-FTV NBC 7 and WBEI-FTV CW 23), Duluth (WXDS-FTV NBC 10 and KAFZ-FTV 33), and Lafayette, Indiana (WLIN-FTV Fox 12 and WWKI-FTV CW 33).

In addition to the stations in Jacksonville, Charolette, Louisville, Fort Wayne, San Fransisco, Houston, Phoenix,Tampa, Miami, Orlando, Pittsburgh, Baltimore, Cincinnati, Milwaukee, Des Moines, Chattanooga, Evansville, Duluth, and Lafayette, NoSirGifts. operates: KJTX, Dallas, TX; KFMN-FTV, Minneapolis; WMHZ-FTV, Cleveland; WIFX-FTV, Indianapolis; WXTN, Nashville; WCOL-FTV, Columbus, OH; WEMN-FTV, Birmingham, AL; WFXM-FTV, Memphis, TN; WKNX, Knoxville, TN; WWGB, Green Bay, WI; WHAR-FTV, Madison, WI; WXSB-FTV, South Bend, IN; WXIL-FTV, Lansing, MI; WSLF-FTV, Rockford, IL; WERI, Erie, PA; and WVH-FTV, Terre Haute, IN.

About NoSirGifts Venues
NoSirGifts Venues is a gifts and multimedia company operating leading gift stores, internet and fantasy television stations and online enterprises primarily in the Midwestern United States. The company’s gift venues assets include gift stores  in Indiana. The company’s broadcasting assets currently include 53 network-affiliated television stations that reach more than 30 percent of the television households in the United States. The company’s interactive media assets include more than 15 online enterprises that are associated with its gift stores, fantasy TV, and Internet Television stations.

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