SEO Noticias em Inglês by SEOmEU

SEO For Beginners - Business 2 Community

Wed, 30 Sep 2015 21:00:27 +0000

SEO For Beginners
Business 2 Community
SEO (Search Engine Optimization) is a term that's bandied about frequently. We all know it's important, but when you're just starting to build your online business, understanding SEO can seem like scaling Mt. Everest. Here are the basics you should ...
Top SEO company, SEOExplodecom Improves Formula & Expansion of SEO Services Consumer Electronics Net
Jersey City, New Jersey SEO Guru www.G3-Development.co (Owner, Adam Paul Green ... Digital Journal
topseos.com Names SEO Brand as the Eighth Best Search Engine Optimization ... Military Technologies

all 25 news articles »

Feelunique.com: SEO & Content Marketing Drives 198% Increase in Organic Traffic - The Drum

Wed, 30 Sep 2015 20:37:22 +0000

Feelunique.com: SEO & Content Marketing Drives 198% Increase in Organic Traffic
The Drum
Stocking over 500 brands and 18,500 products, Feelunique.com has grown since its founding in 2005 to become Europe's largest online retailer of premium beauty products. Operating in a highly competitive field and competing for growth with established ...

Good Social Media Boosts SEO Even Though Nobody Understands How - Entrepreneur

Wed, 30 Sep 2015 19:06:45 +0000

Entrepreneur

Good Social Media Boosts SEO Even Though Nobody Understands How
Entrepreneur
From the outside looking in, social media and SEO look like separate aspects of Internet marketing but there's a very real connection. Identifying where one starts and the other stops is sometimes impossible.
The Top 7 SEO Trends That Will Dominate 2016 Forbes
Lawyers SEO Launches a New Internet Marketing Company for Attorneys Digital Journal

all 4 news articles »

Using Component Metrics In Your SEO Analysis - Search Engine Land

Wed, 30 Sep 2015 16:22:00 +0000

Search Engine Land

Using Component Metrics In Your SEO Analysis
Search Engine Land
So, what about SEO? What component metrics do we use typically? Rank, Traffic (ideally split brand vs. non), Impressions vs. Clicks (i.e., SERP [Search Engine Results Page] click-through rate), Organic Bounce Rate, Organic Conversion Rate, Total Links, ...

5 Ways to Boost Your SEO in Q4 - Business 2 Community

Wed, 30 Sep 2015 14:50:07 +0000

Business 2 Community

5 Ways to Boost Your SEO in Q4
Business 2 Community
As we enter Q4, businesses are starting to review the impact a website has had on leads and revenue over the course of the year. It is also the perfect time to begin planning for 2016 and get in place some quick changes for a performance boost of SEO ...

Never Losing the 'What' of Digital Advertising

Wed, 30 Sep 2015 12:31:00 +0000

From media platforms like Pinterest to e-commerce sites like Amazon, brand-to-consumer communication remains driven by search with a comprehension of customer intent the epicenter.

Why Your PPC Bidding Needs to Evolve

Wed, 30 Sep 2015 12:30:00 +0000

As SEM continues to evolve, so too should your strategies. Here's how you can align PPC bidding strategy with current keyword performance to effectively optimize campaigns.

Enhancing the Google Display Network with new innovations

Rob Newton — Wed, 30 Sep 2015 06:30:00 +0000

Consumers have higher expectations than ever because of mobile — they want everything right, and they want everything right away. To connect with consumers in the intent-rich moments when they want to buy, find or do something, marketers are increasingly turning to programmatic advertising — which uses data and technology to reach the right person at the right time. The Google Display Network (GDN) brings this sophisticated technology to all advertisers so you can be there in the moments that matter the most for your brand.

Today we’re introducing several tools that further enhance what the GDN offers for display advertisers.

More transparency: take action with AdWords audience insights
When you understand your customers well — like their age, location, and interests — you can make more informed decisions about your marketing programs. AdWords audience insights give advertisers aggregate information about people on your remarketing lists, including demographics, interests, locations, and device usage.¹ Since these reports are available right in AdWords, you can quickly and easily take action on the insights. For example, if most people who converted on your site are jazz enthusiasts, you may wish to add this affinity audience to your campaign. Or, if many of your customers are females between the ages of 25 and 34, you might want to customize your ad creative to appeal to this demographic. Learn more.

Example: AdWords audience insights shows 30% of customers on this remarketing list are 25-34 years old
compared to an average of 19.9% in the US.

BASE, a Belgian telecommunications company, used AdWords audience insights and discovered cycling enthusiasts were twice as likely as the average customer to buy a mobile phone subscription. Based on this insight, BASE engaged with cycling enthusiasts on the GDN and doubled its conversions. BASE now uses AdWords audience insights to inform its campaigns, online and offline.

Sony PlayStation discovered classical music enthusiasts were likely to engage with its brand using AdWords audience insights. Sony then connected with this audience on the GDN and drove a 31% higher view-through rate than with its average affinity audience. This allowed Sony to capture more views for its budget. Now, Sony uses AdWords audience insights to uncover the best audiences for its new campaigns.

More accountability: the GDN is going 100% viewable
Most display ads — 56% in fact — never had a chance to be viewed because they were below the fold, scrolled out of view, or in a background tab. Soon, we’ll make the GDN one of the only media platforms where advertisers don’t pay for an ad impression unless it was viewable. This means your media dollars will only be spent where they can have impact. In the next few months, all campaigns that buy on a CPM basis will be upgraded to be viewable CPM (vCPM).

More impact: a fresh approach to dynamic remarketing ads
People use devices of varying shapes and sizes, engaging with content that can be horizontal, vertical, tapped, swiped or pinched. This means ads must be flexible so they can show across varying placements. Today, we introduced enhancements to dynamic remarketing so ads can be automatically re-shaped and re-sized to fit all device types. Ads are also touched up to look great on any mobile or desktop site, or app. For example, if your logo is predominantly blue and yellow, AdWords may use these colors to shade the border and background of your ad. We’ll even try out varying color combinations and use the ones that drive the best performance. As always, you have control to make changes to these selections based on your personal style and preferences.

Meeting consumer expectations requires technology to answer their needs the moment they have them, wherever they are, whatever kind of device or screen they are using. Programmatic advertising ensures that brands are there in those important moments when decisions are made and preferences are shaped. Our hope is that the GDN brings this enterprise-level technology to all advertisers so you can be there at the moments when it matters most for your brand.

Posted by Brad Bender, VP of Product Management, Google Display Network

¹All insights are based on anonymized, aggregated data.

Essential SEO Guide: On Page and Off Page Best Practices Right Now [infographic] - http://www.anewdomain.net/ (satire)

Wed, 30 Sep 2015 05:49:31 +0000

Essential SEO Guide: On Page and Off Page Best Practices Right Now [infographic]
http://www.anewdomain.net/ (satire)
How's your SEO IQ? Double check it with this pair of infographics detailing various on-page and off-page SEO dos and don'ts. They're the cornerstone of our essential SEO guide, and they come courtesy of ShaneBarker.com …

Internal Linking for SEO: Examples and Best Practices

Tue, 29 Sep 2015 13:47:00 +0000

Internal linking is a key SEO tactic for publishers. In this post I’ll look at what it is, why it’s important, and provide some key tips for an effective internal linking strategy.

Do You Have a Diversified Local Strategy?

Tue, 29 Sep 2015 12:30:00 +0000

Now that Google has reduced its local listing positions, brands using a limited ad strategy deter ranking efforts. Here’s why it’s important to have a diverse marketing strategy.

Today at IAB Mixx: a preview of new capabilities coming to YouTube advertising

Rob Newton — Tue, 29 Sep 2015 12:14:00 +0000

Over the past 10 years of YouTube, video viewership has come a long way. In fact, according to new commissioned custom research conducted by Nielsen, the time 18-49 year olds spend on YouTube grew by 44 percent, while the time they spend watching traditional TV fell by nearly 10 percent over that same time period.

YouTube has become the place the world comes to watch, share and engage with video. And we want to keep creating even better experiences for the viewers, advertisers and creators who turn to YouTube every day. So today at IAB Mixx, we announced new products that point toward the future of our video ad platform, specifically around interactivity, mobile, and measurement.

Turn YouTube into your virtual showroom
Over the course of the year, we’ve been working hard to make videos more interactive, shortening the distance between the time a viewer sees an ad and their actual purchase. First we launched Cards, which let you share product information directly within your videos across all screens. We took this feature further with TrueView for shopping, which is a bit like “automatic” Cards – simply connect your Google Merchant Center feed to your TrueView campaign to dynamically insert product cards within your in-stream ads, based on the products that are most likely to lead to a conversion.

To help advertisers reach all the other product-focused content on YouTube – from unboxings, hauls, product reviews and how-to videos – today we’re announcing Shopping ads for YouTube. These will let you show a click-to-buy ad within partner videos on YouTube, going beyond your own videos to transform any relevant video into your digital storefront. Similar to Shopping ads on Google, you only pay when a user clicks on your ad.

We’ve kept the format similar to Cards and TrueView for shopping, so users can easily recognize and click on the “i” icon at the top right of a video to view the Shopping ads. Shopping ads on YouTube are built off of your existing product feed in Merchant Center. They will enter an auction similar to Shopping ads on Google search and are selected based on a variety of contextual signals.

Shopping ads on YouTube

Shopping ads on YouTube provide an entirely new revenue stream for creators, providing another way to monetize product-focused videos. They also provide a more interactive experience for viewers, letting them shop directly from videos. Stay tuned as we roll this new capability in the coming months.

Driving long term success for mobile apps with TrueView for app promotion
Mobile viewership on YouTube continues to grow. In fact, the average viewing session on mobile is now more than 40 minutes, up more than 50% year over year. We’re focused on creating ad formats that help you reach viewers across all screens, and today we’re making YouTube an even better place to promote your mobile apps.

Building off the success advertisers are seeing with app promotion in in-stream ads on YouTube, we’re introducing TrueView for app promotion for our in-display format as well. This format reaches potential users when they’re exploring content on YouTube. Early results from brands promoting their apps with in-display point to strong performance both in cost per install and lifetime value.

TrueView in-display for app promotion

We’re also enabling app promotion ads in our dedicated Gaming app, because what better place to promote gaming apps than in YouTube gaming content? And in the coming months, we’ll bring the ability to bid by cost per install. You tell us what you want to pay for a download, and we’ll optimize for that price. In an early beta, Smule used target CPA bidding to increase installs by 85%.

Expanding Brand Interest to YouTube Search
We’re also focused on providing better measurement, helping you understand whether your investments are driving results. Our Brand Lift solution, for example, helps you measure interest by monitoring lift in organic keyword searches related to your brand on Google.com.

Starting today, Brand Lift will look not only at searches on Google.com, but will take YouTube searches into account as well. With this update, you’ll be able to see if your ad is driving searches for organic video content related to your brand on YouTube. Measuring interest is an important part of determining impact, and is a unique benefit of advertising on Google and YouTube.

Reach the right audience on YouTube with Customer Match
Finally, I’d like to call out our new targeting product, called Customer Match. Announced yesterday, Customer Match helps you reach your existing customer base with the right message across three of Google’s largest properties: Google Search, YouTube, and Gmail.

Advertisers looking to grow their brand can also use Similar Audiences with Customer Match to reach prospective customers across YouTube and Gmail based on the interests and characteristics of their existing customer base. With Similar Audiences, you can leverage your customer email lists to discover new audiences that are most like the customers you already have. These new targeting features enable advertisers to connect with – or exclude – customers to drive the best results for their brand.

Here’s to the next 10 years
As we head into our second decade as the place the world comes to engage with video, I’m excited to see us continuing to move fast, to build new things and to help marketers build brands. We can’t wait to see what you’ll do with these new tools.

Posted by Diya Jolly, Director, Video Ads Product Management

Pages Crawled vs. Pages Indexed – An Important Ratio for SEO - Digital Book World

Tue, 29 Sep 2015 12:05:30 +0000

Digital Book World

Pages Crawled vs. Pages Indexed – An Important Ratio for SEO
Digital Book World
Duplicate pages can split your “link juice,” which is the essence of all SEO factors that go into your website's rankings. The more link juice you accumulate from SEO best practices, such as having a mobile-friendly site or using unique header tags ...

Focusing on Consumer Attitude to Understand Behavior

Tue, 29 Sep 2015 11:30:00 +0000

For a thorough analysis of customer behavior, marketers should exercise consumer surveys and execute usability testing on websites. Here is why these tactics are beneficial to strategy.

A content manager's practical guide to doing just enough SEO - Econsultancy (blog)

Tue, 29 Sep 2015 10:46:04 +0000

The SEM Post

A content manager's practical guide to doing just enough SEO
Econsultancy (blog)
As a writer and 'content person' I have often been daunted by SEO but known that doing it is important to my survival. The theory of SEO and learning about its latest developments seem easy enough but it can be scary to think '"right, I'm going to do ...
3 Red Flags to Watch for When Outsourcing SEO The SEM Post

all 2 news articles »

On-Page, Link Signals the Most Important Local Ranking Factors

Mon, 28 Sep 2015 18:22:30 +0000

Moz just released the results of another survey in which respondents ranked local ranking factors, noting which ones they've paid more attention to since Google switched to three-packs.

The SEO And User Science Behind Long-Form Content - Search Engine Land

Mon, 28 Sep 2015 15:09:49 +0000

Search Engine Land

The SEO And User Science Behind Long-Form Content
Search Engine Land
The theory that long-form content benefits search engine optimization (SEO) is corroborated by a hint that's been dropped on the Google Webmasters Central Blog. Pandu Nayak, technical staff member at Google and creator of the Panda algorithm update, ...

3 Reasons to Stop Bidding on 90 Percent of Your Keywords

Mon, 28 Sep 2015 12:30:00 +0000

To bid or not to bid? That is the question. Use this guide to determine an effective strategy for bidding on the right keywords and ultimately turn substantial profits.

Why Feed Optimization Is Critical for a Successful Ad Campaign

Mon, 28 Sep 2015 12:00:00 +0000

Here are some helpful instructions for using keywords to effectively execute feed optimization for ad campaigns, a key PPC practice.

Expert Tips on Multilingual SEO to Boost Your Online Findability - Business 2 Community

Mon, 28 Sep 2015 03:33:55 +0000

Expert Tips on Multilingual SEO to Boost Your Online Findability
Business 2 Community
With multilingual SEO, each country needs to be targeted separately. I would recommend creating different TLD (top-level domain) websites with 100 percent different content. Each domain should end in the countries' ending domain. So for France, it ...
Multilingual SEO: Navigate the challenges to increase your online findability ... Customer Think

all 2 news articles »

Google brings you closer to your customers in the moments that matter

Rob Newton — Sun, 27 Sep 2015 21:00:00 +0000

Mobile has changed the game for both consumers and brands. Consumer expectations for immediacy and relevance are higher than ever, and successful brands are those that connect with people in the moments that matter most to them -- the I-want-to-know, I-want-to-go, I-want-to-do, and I-want-to-buy moments. Google is a company built on meeting people’s needs in the moment. Through our ads innovations, we’ve brought that ability to businesses large and small.

On Monday afternoon at Advertising Week’s Times Center Stage, I’ll be announcing two new products, Customer Match and Universal App Campaigns, to help you be there and be relevant in those intent-rich moments that truly matter.

Reach your most valuable customers with Customer Match

70% of online consumers agree that the quality, timing, and relevance of a brand’s message influences their perception of a brand.¹ Google is in a unique position to connect consumers with your business in the most relevant ways. Whether they’re searching on Google, checking promotions on Gmail, or watching videos on YouTube, we can deliver the most relevant information based on what they’re doing, wherever they are, when they’re looking, and on any device they’re using. Today, we’re building on these capabilities with new ads innovations to deliver even more relevance.

When it comes to your most valuable customers, they expect even more from you. And now, Google can help you reach customers that you already have a relationship with -- like those in your loyalty program or who have made a previous purchase -- in ways that are most relevant to their intent and context.

Customer Match is a new product designed to help you reach your highest-value customers on Google Search, YouTube, and Gmail -- when it matters most. Customer Match allows you to upload a list of email addresses, which can be matched to signed-in users on Google in a secure and privacy-safe way. From there, you can build campaigns and ads specifically designed to reach your audience. Users can control the ads they see, including Customer Match ads, by opting out of personalized ads or by muting or blocking ads from individual advertisers through Google Ads Settings.

Let's say you’re a travel brand. You can now reach people who have joined your rewards program as they plan their next trip. For example, when these rewards members search for “non-stop flights to new york” on Google.com, you can show relevant ads at the top of their search results on any device right when they’re looking to fly to New York. And when those members are watching their favorite videos on YouTube or catching up on Gmail, you can show ads that inspire them to plan their next trip.

Using Customer Match, you can also generate Similar Audiences to reach new customers on YouTube and Gmail who are likely to be interested in your products and services. For example, you can drive awareness on YouTube for new non-stop flights by showing TrueView ads to prospective customers who have similar interests and characteristics to your rewards members.

With Customer Match, your brand is right there, with the right message, at the moment your customer is most receptive. Only Google can help you do this to delight your most loyal customers in the moments that truly matter.

Customer Match and Similar Audiences will be rolling out to all advertisers over the next few weeks. Learn More.

Promote your apps with unparalleled reach

People discover new apps in many ways: online searches, recommendations while watching their favorite videos, and in-app suggestions. If your business has an app, you need a scalable way to reach the customers that are most likely to install your app -- across a variety of channels.

Starting today, Universal App Campaigns will be available to all developers and advertisers as a new AdWords campaign type that helps you connect with app users across Google Search, Google Play, YouTube, and the Google Display Network (GDN). In just a few simple steps, you can promote your app with unparalleled reach across the world’s largest network and platforms.

Let’s say you’ve built an adventure game. With Universal App Campaigns, you have unparalleled reach: you can drive installs on YouTube, the platform with 1B+ users who watch hundreds of millions of hours of content everyday. Your ads can also reach specific audiences across 650K apps and 2M+ websites in the GDN. And importantly, Universal App Campaigns tap into intent-rich searches like “adventure games” and “puzzle games” that are happening throughout the day on Google Search and Google Play so your app can be seen when people are looking to download something new.

All you need to do is give us your desired cost-per-install and we do the rest. Universal App Campaigns are the one-stop-shop campaign type that scales your reach and maximizes Android app installs across Google’s entire suite of ad platforms. We’ve automated campaign set-up by pulling in your app images, videos, and app description directly from your Google Play store listing to generate ad formats that look amazing wherever they’re placed.

From there, our systems will optimize your campaigns using dynamic learning to maximize app install volume at your target cost-per-install. By testing different versions of your ad text and app images in each of the eligible Google networks, we determine the highest-performing variations so only your best ads show. Learn more.

The energy and buzz at Advertising Week 2015 (Join the conversation) reinforces what an exciting time it is to be a marketer. I’m privileged to get to build products that help brands tell their stories and connect with consumers in the moments that really matter to them.

Posted by Sridhar Ramaswamy, Senior Vice President, Ads and Commerce

¹Google/Ipsos, "Consumers in the Micro-Moment," March 2015.

Does Video Enhance Predictive Search?

Fri, 25 Sep 2015 16:46:00 +0000

Predictive search is nothing new, but as YouTube has grown to the second-largest search engine, it's spread to video. Does that help it? Experts say yes, both in direct and indirect ways.

How Much Time Does SEO Really Take?

Fri, 25 Sep 2015 12:30:00 +0000

Initiating an effective SEO campaign is time-consuming, but it's essential for success in the competitive digital landscape. Here's a basic breakdown of the process.

Halloween Tricks and Treats for Digital Marketers

Fri, 25 Sep 2015 11:30:00 +0000

The holiday shopping season is the most significant time of year for digital marketers, starting with Halloween. Consider these insights and optimize your ad campaign strategy.

Give Google Contributor a try

Thu, 24 Sep 2015 15:09:11 +0000

Recently I’ve seen several interesting conversations about ad blocking, and I wanted to remind people about a great offering called Google Contributor. With Google Contributor, you contribute a certain amount of money each month. That subscription means that you see fewer ads on the web, and you support the sites that you visit with your money.

You get to decide how much to contribute (I do $10/month, but for example you can do $2/month if you prefer). The more you contribute, the fewer ads you see. The handwave-y explanation that when you go to a website, your monthly subscription actually bids on your behalf in ad auctions. So you end up buying the ad yourself rather than someone else. This is cool for several reasons:

1. You support the sites you visit without expending any energy.
2. You see fewer ads.
3. (And this is the cool part) you get to decide what to show in that ad space instead of ads.

That’s right: you can pick a custom URL to show to yourself instead of ads. It’s like buying space on a billboard and showing nature scenes instead of ads. Personally, I like to show a dynamically generated Mondrian-like pattern:

But here’s the part I love: when you sign in, click the gear icon and then “Advanced settings,” and at the bottom of the page you can provide any custom URL you want (it does have to serve over https). You could replace ads with pictures of kittens, or your family. Or make ads your todo list, or a reminder to get back to work. Think outside the box, like Paul Ford. It’s the open web–you can have all kinds of fun with your HTML.

Here are some common misconceptions about Google Contributor:

Q: I thought Google Contributor only worked with ten websites or so?
A: No, it works with millions of websites. Contributor launched with a small set of websites initially, but if a website runs Google ads like AdSense or DoubleClick for Publishers, it’s likely to be compatible with Contributor.

Q: Isn’t there a waitlist to join? Or I need an invite or something?
A: Not anymore! You can sign up immediately and support tons of websites with one monthly payment.

Q: Can I see which websites I’m supporting?
A: Yes! You get a report that looks like this:

(Adding a few more questions)

Q: Why don’t you support Google Apps accounts? I thought it only worked with Gmail accounts?
A: This is very fresh news, but I believe Google Apps accounts are now supported. Try it out!

Q: Why doesn’t Contributor support country X or currency Y?
A: It’s safe to assume that the Contributor team has heard that feedback. I’m happy to pass that feedback on as well. That can be a complicated issue though.

If you like the web and use it as much as I do, why not support some of your favorite websites while reducing the number of ads you see? Give Google Contributor a try now.

Grow Your Audience, Business Intelligence Database with Google AdWords

Thu, 24 Sep 2015 12:30:00 +0000

Optimize your PPC ad campaign by effectively leveraging the functionality of Google AdWords. Here's an easy way to collect customer persona data that is actionable and targetable.

4 Tips for Optimizing FAQ Pages for Search

Thu, 24 Sep 2015 11:30:00 +0000

Improving the customer experience will ultimately lead to increased engagement with your brand. Here are some helpful suggestions to help optimize your site's FAQ pages.

Fake YouTube Views Still Monetized by Google

Wed, 23 Sep 2015 19:26:00 +0000

Analyzing fake views for major video portals, a team of European researchers found that YouTube's fraud detection is by far the most sophisticated - but it still charges for those views.

Why It's Time to Rethink Your PPC Ad Extensions

Wed, 23 Sep 2015 12:30:00 +0000

Now that Google has announced the debut of its Structured Snippets ad extension for AdWords, how will this new addition impact your overall PPC campaign strategy?

Future-Proof Your SEO Career in a Mobile World

Wed, 23 Sep 2015 11:32:00 +0000

Sustaining success in SEO is contingent on the ability to adapt to a mobile-driven world. How does the evolution of organic search correlate with mobile's current influence on the digital landscape?