Novaurora Blog

The Power of Language on Click-through Rates

Thu, 16 Jul 2009 18:26:00 -0700

The Power of Language on Click-through Rates: Apparently, according to Dustin Curtis, the Jedi mind trick works for web copy.

A preview of the TypeKit interface. I’m psyched.

Thu, 16 Jul 2009 17:01:34 -0700

A preview of the TypeKit interface. I’m psyched.

Building a Wireframe in Illustrator

Wed, 15 Jul 2009 17:23:40 -0700

Building a Wireframe in Illustrator: A nice tutorial for my favorite wireframing tool.

Custom Letters is an evolving category that includes...

Tue, 14 Jul 2009 15:46:57 -0700

Custom Letters is an evolving category that includes calligraphy, sign painting, graffiti, stone carving, digital lettering, hand lettering, paper sculpture, and type design. See the best of 2009 so far at Lettercult

"I’m a designer… when things become overwhelming, I see that as an opportunity to make..."

Mon, 13 Jul 2009 16:20:17 -0700

“I’m a designer… when things become overwhelming, I see that as an opportunity to make them simpler.”

- Jeff Veen

Complete Brand Collateral for Syfy

Mon, 13 Jul 2009 16:05:23 -0700

Complete Brand Collateral for Syfy: Nice breakdown of typefaces, style requirements, colors, and screen graphics for the Syfy rebrand.

How (Not) to Write like a Designer

Thu, 09 Jul 2009 18:45:39 -0700

How (Not) to Write like a Designer: “Your training as a designer will influence your writing, and your work at turning ideas into narratives will influence your design, and who knows, that might not be a bad thing.”

One of my favorite commercials of all time.

Thu, 09 Jul 2009 16:09:48 -0700

One of my favorite commercials of all time.

Apple joins the Archer party. Trendy? New classic?

Wed, 08 Jul 2009 11:44:08 -0700

Apple joins the Archer party. Trendy? New classic?

Very impressive UI from Fallon

Tue, 07 Jul 2009 16:15:57 -0700

Very impressive UI from Fallon

Human-Centered Design Toolkit from IDEO

Tue, 07 Jul 2009 13:01:57 -0700

Human-Centered Design Toolkit from IDEO: A Free Toolkit for NGOs and Social Enterprise (available for download)

Funny series of commercials from Ally. The new brand I think is...

Thu, 25 Jun 2009 14:47:19 -0700

Funny series of commercials from Ally. The new brand I think is off to a great start.

The relationship between brands and consumers has irreversibly...

Tue, 23 Jun 2009 09:51:28 -0700

The relationship between brands and consumers has irreversibly changed. Just watch how Dave found and fell in love with his ‘blank’ here.

Obviously what is needed now is a new marketing paradigm that calls for clients to actually STOP ‘marketing’ and be more engaged in the consumer conversation and act on behalf of the consumer in a way that creates brand advocates.

From 22squared

40+ Helpful Resources On User Interface Design Patterns

Tue, 16 Jun 2009 11:44:32 -0700

40+ Helpful Resources On User Interface Design Patterns: Another great one from Smashing Magazine. I especially like design|snips.

Why Starbucks Is Sponsoring MSNBC's 'Morning Joe'

Thu, 04 Jun 2009 15:38:51 -0700

Why Starbucks Is Sponsoring MSNBC's 'Morning Joe': “We don’t see this as a forum for Pumpkin Spiced Latte, but a forum for talking about ethical sourcing, responsible growing of coffee and volunteerism in local communities. I think it’s a very appropriate forum for us to get those types of messages out.” -Terry Davenport, Starbucks

American Airlines Web Site: The Product of a Self-Defeating Design Process

Wed, 03 Jun 2009 23:37:19 -0700

American Airlines Web Site: The Product of a Self-Defeating Design Process: “Great design at places such as Apple isn’t about ‘empowering decision makers’ or whatever that lame B-school buzzword is. It’s about awarding massive power and self-determination to those with the most cohesive vision—that is, the designers. Those are the people with the best idea of what customers want. That’s the essence of ‘design thinking.’”

“Awesome” commercial from Verizon with Michael Bay.

Wed, 03 Jun 2009 11:11:00 -0700

“Awesome” commercial from Verizon with Michael Bay.

from A Guide to Choosing Colors for Your Brand by Usability Post

Mon, 01 Jun 2009 11:59:48 -0700

from A Guide to Choosing Colors for Your Brand by Usability Post

Warmer, Fuzzier - The Refreshed Logo

Sat, 30 May 2009 12:55:43 -0700

Warmer, Fuzzier - The Refreshed Logo: From the New York Times

40 Beautiful Examples of Minimalism in Web Design

Mon, 25 May 2009 12:40:00 -0700

40 Beautiful Examples of Minimalism in Web Design: via Six Revisions