Upcoming NTEN Webinars

Why Bad Video Happens to Good Causes: Ten Things Your Nonprofit Needs to Know to Make Video Work for You

Mimi — Tue, 29 Nov 2011 23:14:08 +0000

Start: 02/14/2012 11:00 am

End: 02/14/2012 12:00 pm

Timezone: US/Pacific

Start: 02/14/2012 11:00 am

End: 02/14/2012 12:00 pm

Timezone: US/Pacific

Organization:

NTEN

Teaser:

Video is everywhere. Collectively, we upload 48 hours of video to YouTube every minute. Nonprofits upload hours of video to their websites, Twitter and Facebook. It seems like every nonprofit in the world is either using video-- or panicking that they don’t know how. But just putting a video up doesn’t mean anyone will watch it. We’re exposed to so much video today that viewers no longer have the time or patience for the bad stuff. If you’re video’s not good, it’s gone-- and so is all the time and money you spent shooting and promoting it.

Cost:

$35 for Members / $70 for Nonmembers

Event Details:

Simply putting a video up doesn’t mean anyone will watch it. We’re exposed to so much video today, viewers no longer have the time or patience for the bad stuff. If you’re video’s not good, it’s gone – and so is all the time and money you spent shooting and promoting it.

This webinar is about re-thinking your approach to video – how to think about your audience, and how you can produce video that doesn’t suck. To get you there, we'll discuss 10 critical elements of effective video including how and why audiences watch video—and why they don’t. How to do video that entertains AND affects your audience’s behavior, why story is the key to video success, and how to know – really know – if your video is any good.

> Register Now!

In this webinar, participants will learn

Ten elements of effective video
How to make an engaging and effective video
Why story is the key to video success

If you already have a great video, be sure to submit it to 6th Annual DoGooder Nonprofit Video Contest. You could be featured on the front page of YouTube!

About the Presenters

Andy Goodman, Director, The Goodman Center

Andy Goodman is a nationally recognized author, speaker and consultant in the field of public interest communications. Along with Storytelling as Best Practice, he is author of Why Bad Ads Happen to Good Causes and Why Bad Presentations Happen to Good Causes. He also publishes a monthly journal, free-range thinking, to share best practices in the field.

Andy is best known for his speeches and workshops on storytelling, presenting, and strategic communications, and has been invited to speak at Harvard’s Kennedy School of Government, the Woodrow Wilson School of Public Affairs at Princeton, and the Graduate School of Business at Stanford University.

In 2007, Al Gore selected Andy to train one thousand volunteers who are currently helping the former Vice President engage more Americans in the fight against global warming. In 2008, Andy co-founded The Goodman Center, an online school dedicated to “helping do-gooders learn to do better.”

When not teaching, traveling, or recovering from teaching and traveling, Andy also serves as a Senior Fellow for Civic Ventures and is on the advisory boards of VolunteerMatch and Great Nonprofits. For more information about his work, please visit www.agoodmanonline.com and www.thegoodmancenter.com.

Steve Stockman

Steve Stockman wrote, produced and directed the MGM feature film Two Weeks, starring Sally Field, Ben Chaplin, Tom Cavanagh Julianne Nicholson, Glenn Howerton and Clea DuVall. The film received the prestigious Art Buchwald Award from the National Hospice Foundation.

Steve’s new book, How to Shoot Video that Doesn’t Suck (Workman Publishing) is out now! You can pick up a case at your local bookstore or order it here. He blogs about video at SteveStockman.com.

Steve started his entertainment career on the radio, becoming an air personality while still in high school, later moving up to program director and group marketing director.

As President of Custom Productions, Inc., Steve has written and directed hundreds of TV commercials, and has a gold record for a national music video. His commercial work has been seen on TV on four continents, and widely featured in the press. Most recently, Steve and Custom created and shot pilots for two new television projects.

He is a life member of the Creative Education Foundation and on the faculty of their training institutes. He serves as a faculty member and Business Affairs Director of Summer Stars Camp for the Performing Arts, a non-profit summer program for disadvantaged youth. He is past President of the Westside Waldorf School in Pacific Palisades, CA., and a graduate of Brown University in Providence, RI.

Registration Key:

48f79618-3159-4aef-9a5b-2294d72fee5c

Open Source for Nonprofits: Tools and Tips

Brendan — Thu, 02 Feb 2012 17:39:23 +0000

Start: 02/16/2012 11:00 am

End: 02/16/2012 12:30 pm

Timezone: US/Pacific

Start: 02/16/2012 11:00 am

End: 02/16/2012 12:30 pm

Timezone: US/Pacific

Organization:

NTEN

Teaser:

As budgets tighten, organizations from industry to charity are searching for ways to cut costs while maximizing outreach to clients (or donors). In this webinar, Leslie Hawthorn will discuss how open source tools can help nonprofits fulfill their mission.

Cost:

$35 for Members / $70 for Nonmembers

Event Details:

As budgets tighten, organizations from industry to charity are searching for ways to cut costs while maximizing outreach to clients (or donors). In this webinar, Gregory Heller will discuss how web and desktop based open source tools and software can help nonprofits fulfill their mission.

This webinar will include

An introduction to open source software: what it is, what it isn't, where to find it
An exploration of some common desktop open source tools that nonprofits have used successfully
An exploration of some common web based open source tools that nonprofits have used successfully
Tips on how to evaluate the right open source software package based on your needs for technical support

> Register for the Event!

About the Presenter

Gregory Heller

Gregory Heller is a nonprofit technologist with over ten years experience serving nonprofit organizations. Since 2005, Gregory has worked with CivicActions to empower nonprofit organizations with Drupal and CiviCRM powered websites. Gregory is an experienced trainer, and a Certified Scrum Product Owner and Scrum Master. A longtime NTEN member, Gregory is once again this year organizing the Ignite NTC event in San Francisco on April 3rd.

@GregoryHeller on twitter

http://civicactions.com/team/gregory_heller

Registration Key:

https://www.ntenonline.org/EWEB/DynamicPage.aspx?WebCode=CSCEventsRegM&evt_key=7d87d86b-5e81-45aa-b287-abdb95c1f62b&egp_evt_key=7d87d86b-5e81-45aa-b287-abdb95c1f62b&ParentObject=CentralizedOrderEntry&ParentDataObject=Registrant&DoNotSave=yes&action=Add&evt_title=Open%20Source%20for%20Nonprofits:%20Tools%20and%20Tips&Site=nten

Free Webinar: How to Make the Most of Google Grants and Free Ad Dollars

Mon, 06 Feb 2012 17:51:52 +0000

Start: 02/16/2012 2:00 pm

End: 02/16/2012 3:00 pm

Timezone: America/New York

Start: 02/16/2012 2:00 pm

End: 02/16/2012 3:00 pm

Timezone: America/New York

Organization:

Search Mojo

Teaser:

Did you know that Google gives out free advertising dollars to non-profit organizations? Did you also know that qualifying organizations could receive $10K or as much as $40K each month from Google to use for advertising and promoting their good cause? If you were not aware of these opportunities or Google Grants, then we want to share our experience and best practices for this generous program. We want to give non-profit organizations the tips of how to apply to Google Grants and how to qualify for the top level, $40K worth of free advertising spend every month. Our experts will review all the details to capitalize on the opportunities from Google Grants in our webinar, How to Make the Most of Google Grants & Free Ad Dollars, on Thursday February 16, 2012 at 2:00 p.m. ET.

Cost:

Free!

Event Details:

How to Make the Most of Google Grants and Free Ad Dollars
February 16, 2012
2:00 p.m. ET

Online marketing experts, Diana Hand, Marketing Manager with GuideStar, and Lauren Kade, Junior Account Manager with Search Mojo, will review who is eligible for Google Grants, what you must know before applying and how to jump from the $10K to $40K per month spend levels. Google Grants are an excellent opportunity for non-profit organizations to use free advertising dollars from Google to promote their charity, to find new donors, pledges, donations and volunteers. This webinar will give you helpful information to make the most of Google Grants. This opportunity should not be missed!

Materials:

What You Will Learn

What are Google Grants?
Who is Eligible?
Best Practices for the Application
Working With GuideStar
Making the most of the Grant
- Case Study Examples
How to jump from the $10K to $40K level?

About the Presenters

Lauren Kade

Lauren Kade is a junior account manager at Search Mojo, a full service search engine marketing agency located in Charlottesville, VA. A Google AdWords Certified Professional and a Microsoft Advertising Accredited Professional, Lauren manages both SEO and PPC accounts. Her clients have included Taco Bell, Guide Star, Consumer Products Safety Council, John Theurer Cancer Center and Mary Baldwin College. Lauren first discovered her interest in search marketing as an advertising intern at the American Red Cross. Lauren is a James Madison University graduate with a degree in marketing.

Diana Hand

Diana Hand joined GuideStar in 2010 and serves as the marketing manager, in charge of the development and implementation of messaging and marketing plans for all GuideStar products and programs. Diana comes to GuideStar with an advertising background from Porter Novelli Public Services. She's experienced in account and project management, as well as client and partner relations, for a variety of focus areas including consumer, business-to-business, nonprofit, and public awareness campaigns. Diana earned a bachelor's degree in Communications, with a Public Relations concentration, and a minor in Marketing and Advertising from Virginia Tech.

Registration Key:

http://www.search-mojo.com/lp/nonprofit/index.php?&utm_source=NTEN&utm_medium=post&utm_campaign=NPwebinar

Special Event?:

Free Event

Social Fundraising 2.0

Mimi — Wed, 14 Dec 2011 19:20:58 +0000

Start: 02/22/2012 11:00 am

End: 02/22/2012 12:30 pm

Timezone: US/Pacific

Start: 02/22/2012 11:00 am

End: 02/22/2012 12:30 pm

Timezone: US/Pacific

Organization:

NTEN

Teaser:

Social media has yet to be widely accepted by nonprofit leaders as a medium equal to or greater than U.S. mail or email to engage, solicit or secure donors. This webinar will reframe social media as the driving vehicle behind online fundraising in the short-term, and, more importantly, as the future of nonprofit fundraising.

Cost:

$35 for Members / $70 for Nonmembers

Event Details:

Social media has yet to become widely accepted by nonprofit leaders as a medium equal to or greater than traditional mail or email to engage, solicit or secure donors. This webinar will reframe social media as the driving vehicle behind online fundraising in the short-term, and, more importantly, as the future of nonprofit fundraising.

We will discuss up-to-date data on social media users by demographic characteristics, such as gender, age, ethnic group, social economic status, education level, and region. Then we’ll compare these data to current demographic profiles on nonprofit donors, and use it to forecast social media fundraising trends based on statistical analysis and anecdotal evidence from leaders in the donation processing industry.

In the second part of this webinar, we’ll dive into an overview of social media tools for nonprofit fundraising (e.g. Facebook Causes, ect.). Finally, we’ll take a look at live examples of how to use Facebook Ads, Google AdWords courtesy of Google Grants, and other emerging technologies that will help produce an evidence-based profile on prospective donors and how to find them in social media. Webinar participants will come away with an understanding of how to develop a compelling social media strategy that is built on fundraising and based on your existing donor database.

In this webinar, participants will learn

Social media by the numbers: Who uses social media and how does it related to them
Examples of nonprofits which successfully fundraised through social media
How to develop a fundraising strategy that fully leverages the power of social media

> Register Now!

About the Presenter

Filiberto Gonzalez

Filiberto Gonzalez is founder and CEO of Social | Impact Consulting, LLC, a full-service consulting firm based in Los Angeles.

After a twelve-year career in the nonprofit sector as a social worker, community advocate, program administrator, grant writer, social media strategist, and development director, Filiberto launched Social | Impact Consulting in 2011 to harness the power of social media/new media for nonprofits. Social | Impact Consulting provides professional services in four areas: fundraising, social media strategy, community outreach, and research.

Filiberto has worked extensively on social media for social good initiatives since 2006. As a social media strategist, he has created high-touch experiences across many platforms, such as Facebook, Twitter, YouTube, Flickr, and mobile giving. His accomplishments in nonprofit fundraising include writing winning grant proposals that secured $1 million or more, cultivating and securing corporate partnerships, and launching a national fundraising campaign in print and social media. In addition, Filiberto has managed large-scale program evaluations for public and private agencies.

His professional experience also includes serving as director of Success By 6®, the early childhood initiative at United Way of Greater Los Angeles, where he organized community advisory boards in underserved communities throughout Los Angeles. He also served as director of a healthcare program at Garfield High School in East Los Angeles. In this capacity, Filiberto spearheaded the construction of a school-based, medical and dental clinic for uninsured students and their families.

Filiberto earned a Master of Social Work (MSW) from the University of Southern California, where he concentrated on the study of community, organization, planning, and administration, and a Bachelor of Arts degree in Chicano Studies from California State University, Northridge, where Filiberto was a student leader during tumultuous protests against anti-immigration and anti-Affirmative Action state propositions.

Registration Key:

a4dd0854-790b-44ad-b66f-c591a70ee600

12NTC Orientation Call 1

Mimi — Wed, 23 Nov 2011 22:06:05 +0000

Start: 02/23/2012 11:00 am

End: 02/23/2012 12:00 pm

Timezone: US/Pacific

Start: 02/23/2012 11:00 am

End: 02/23/2012 12:00 pm

Timezone: US/Pacific

Organization:

NTEN

Teaser:

The 2012 Nonprofit Technology Conference is just around the corner. Whether you’re new to the NTC or an old-timer, we want to make sure you know about all the ways to connect and learn at the conference!

Cost:

Free for Everyone!

Event Details:

Join us for an NTC Orientation Call to learn about the conference hightlights and how you can make the most of your NTC experience. We’ll dive into the conference details and give you a tour of myNTC, the official conference community and hub. Mostly, we'll give you a chance to ask your questions, and get answers from NTEN Staffers and attendees.

> Register for the 12NTC Orientation Call!

Registration Key:

https://www.ntenonline.org/EWEB/DynamicPage.aspx?webcode=NoFeeReg&action=Add&evt_key=d676032e-ea40-4fc7-b103-8065a25194aa&evt_title=12NTC%20Orientation%20Call%201&Site=nten

Special Event?:

Free Event

Joining the Mobile Revolution: Using Text Messaging to Help Your Organization Thrive

Mimi — Wed, 23 Nov 2011 23:16:32 +0000

Start: 02/29/2012 11:00 am

End: 02/29/2012 12:30 pm

Timezone: US/Pacific

Start: 02/29/2012 11:00 am

End: 02/29/2012 12:30 pm

Timezone: US/Pacific

Organization:

NTEN

Teaser:

Cost:

$35 for Members / $70 for Nonmembers

Event Details:

It is no secret that the future of mobile communications is here now, and those who do not embrace it will be left in the dust. But figuring out how to enter the game and get the best ROI can be intimidating at best. This session will explore the various ways text messaging can be used including recruiting members/supporters, advocacy and supporter mobilization, coordinating volunteers and staff, and fundraising. It will also analyze a couple case studies in which nonprofit organizations successfully used text messaging to advance their organizational goals. There will also be ample time for Q&A and an interactive group brainstorm on how participants can make their entrance into the mobile revolution.

In this webinar, participants will learn

How your organization can most effectively utilize text messaging
All the questions you need to ask to find the right text messaging service provider
A step by step guide to getting a texting program up and running for your organization

> Register Now!

About the Presenter

Debra Brown, Co-Founder & Chief Operating Officer of MobilizeUs

Debra has over ten years of experience in creating and growing organizations and has held a variety of leadership positions within the nonprofit sector. In addition to running MobilizeUs, Debra is the Director of the Colorado Community Organizer’s Collaborative Grassroots Fundraising Project. Prior to starting MobilizeUs, she worked as the Community Relations Liaison for the Southern Arizona Children’s Advocacy Center, and held volunteer positions with several community organizations. Debra has a Bachelor of Arts in Political Science from the University of Arizona.

Registration Key:

96321a2e-ffa8-4da3-82b3-7242685c9709

12NTC Orientation Call 2

Mimi — Wed, 23 Nov 2011 22:11:46 +0000

Start: 03/08/2012 11:00 am

End: 03/08/2012 12:00 pm

Timezone: US/Pacific

Start: 03/08/2012 11:00 am

End: 03/08/2012 12:00 pm

Timezone: US/Pacific

Organization:

NTEN

Teaser:

Cost:

Free for Everyone!

Event Details:

> Register for the 12NTC Orientation Call!

Registration Key:

https://www.ntenonline.org/EWEB/DynamicPage.aspx?webcode=NoFeeReg&action=Add&evt_key=da366047-2387-43e6-90e1-7dd815effeb8&evt_title=12NTC%20Orientation%20Call%202&Site=nten

Special Event?:

Free Event

12NTC Orientation Call 3

Mimi — Wed, 23 Nov 2011 22:20:37 +0000

Start: 03/22/2012 11:00 am

End: 03/22/2012 12:00 pm

Timezone: US/Pacific

Start: 03/22/2012 11:00 am

End: 03/22/2012 12:00 pm

Timezone: US/Pacific

Organization:

NTEN

Teaser:

Cost:

Free for Everyone!

Event Details:

> Register for the 12NTC Orientation Call!

Registration Key:

https://www.ntenonline.org/EWEB/DynamicPage.aspx?webcode=NoFeeReg&action=Add&evt_key=027445d0-efa6-4b8d-94b4-b117e11048e9&evt_title=12NTC%20Orientation%20Call%203&Site=nten

Special Event?:

Free Event

Upcoming NTEN Webinars

Why Bad Video Happens to Good Causes: Ten Things Your Nonprofit Needs to Know to Make Video Work for You

Open Source for Nonprofits: Tools and Tips

Free Webinar: How to Make the Most of Google Grants and Free Ad Dollars

How to Make the Most of Google Grants and Free Ad Dollars February 16, 2012 2:00 p.m. ET

What You Will Learn

About the Presenters

Lauren Kade

Diana Hand

Social Fundraising 2.0

12NTC Orientation Call 1

Joining the Mobile Revolution: Using Text Messaging to Help Your Organization Thrive

12NTC Orientation Call 2

12NTC Orientation Call 3

How to Make the Most of Google Grants and Free Ad Dollars
February 16, 2012
2:00 p.m. ET