NYU's MS of Integrated Marketing Association (IMA)

Net to become third biggest ad medium

2007-12-04T09:23:00.001-05:00

Mark Sweney Guardian Unlimited Monday December 3 2007 The internet is set to overtake magazines to become the world's third largest advertising medium in 2010, according to a new report.

Media planning and buying agency ZenithOptimedia's global advertising report estimates that in 2010 the internet ad market will be worth almost $61bn (29.5bn), compared with the magazine market at around $60.5bn (29.3bn).

By 2010 the internet will account for 11.5% of global ad spend, trailing just TV, at a 37.5% share, and newspapers with 25.4% of an estimated $530bn (£257bn) total spend, according to Zenith.

Internet ad spend is currently ranked behind radio globally but will surpass the medium's share next year. In the more developed UK market digital ad spend passed radio last year.

The largest single internet ad market in money terms is the US, although the overall media spend share held by digital advertising in America is relatively low.

Digital ad spend growth will come from markets such as western Europe, says Jonathan Barnard, head of publications at ZenithOptimedia, a region which will go from £10bn this year to almost £20bn by 2010.

Other rapidly growing markets, while currently small, include China, which is predicted to grow from about £1.3bn now to £3.7bn in 2010.

In the more developed digital ad market in the UK, online already accounts for more than 15% of total advertising spend across all media.

However, ZenithOptimedia's report predicts that globally the medium will only break into a double-digit share of media spend - 10.4% - by the end of 2009.

Regions such as Latin America, for example, have been slow to shift spend online, accounting for around 2% of all media spend in the continent.

By 2010, however, internet ad spend as a share of all media will break the 15% mark in 10 regional markets around the world, according to ZenithOptimedia.

Currently just four markets have reached this milestone - Denmark, Norway, Sweden and the UK.

In these four markets the internet is predicted to top 20% of all media spend by 2010.

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Cyber Monday Sets One Day Spending Record

2007-12-03T19:25:00.000-05:00

From Dr. Kalter:
Dear Students,
As specialists in online marketing, we sometimes take it for granted that this aspect of marketing is experiencing dramatic growth. From the Center for Media Research, here are the newest figures on online consumer spending in the U.S. I recommend using this link to read the data on Cyber Monday, including the top sites visited by consumers.
Here is the link:

Research Brief for Monday, December 3, 2007:
http://www.centerformediaresearch.com/cfmr_brief.cfm?fnl=071203

--MK

Dr. Marjorie Kalter
Academic Program Director
Clinical Professor
Master of Science Program in Direct and Interactive Marketing
New York University
11 West 42nd Street
Suite 431
New York, New York 10036
1-212-992-3207
mk99@nyu.edu

According to comScore, Inc., more than $10.7 billion has been spent online during the season-to-date, marking a 17-percent gain versus the corresponding days last year. Cyber Monday saw $733 million in online spending, representing a 21-percent increase versus last year and an 84-percent jump from the average daily online spending totals during the preceding four weeks.

*Non-Travel (Retail) Spending 2007 Holiday Season To Date vs. Corresponding Days in 2006** Total U.S. - Home/Work/University Locations (Billion $)
	*2006*	*2007*	*Pct Change*
November 1 - 26	$9.14	$10.74	17%
Thanksgiving Day (November 22)	$0.21	$0.27	29%
"Black Friday" (November 23)	$0.43	$0.53	22%
"Cyber Monday" (November 26)	$0.61	$0.73	21%
Source: comScore, Inc., November 2007 * Corresponding Shopping Days, Not Calendar Days

comScore Chairman, Gian Fulgoni, said "Cyber Monday..., represent(s) the first significant spike in online holiday spending activity... with $733 million in sales, the first time a single day of online retail spending has broken the $700 million threshold."

And, comparing Cyber Monday to Black Friday, Nielsen Online reports that combined home & work traffic to the Holiday e-Shopping Index reached 32.5 million unique visitors on Cyber Monday. This was a 13% increase from Black Friday's combined home & work traffic of 28.8 million This is a 10% increase from Cyber Monday 2006.

Some other notable findings from the comScore report for Cyber Monday 2007 include:

The number of online buyers was up 38 percent compared to Cyber Monday 2006, while the average dollars spent per buyer was down 12 percent. The decline in dollars per buyer may be due to two factors -- deeper and broader price discounts offered by online merchants this year and the fact that "new Cyber Monday buyers" tended to spend less online than returning buyers.
6 percent of the Internet users on Cyber Monday made an online purchase
44 percent of Internet users on Cyber Monday shopped online (i.e. visited an online retail site or used a comparison shopping engine)
60 percent of dollars spent online on Cyber Monday came from work computers, with the balance coming from home and university computers

On Cyber Monday most of the top online retail sites experienced significant gains in the number of visitors. Amazon Sites saw the most visitors on Cyber Monday 2007, up 26 percent gain versus the same day last year. Six out of the top ten retail sites saw their visitors more than double compared to the daily average over the four weeks preceding Cyber Monday.

Top 10 Retail Sites (Ranked By Visitors) on Cyber Monday Total U.S. Home/Work/University Locations
	*Retail Site Percent Change vs. Average Daily Visitors during 4 Weeks Preceding Cyber Monday*
Amazon Sites	50%
Wal-Mart	103%
Target Corporation	86%
Dell	106%
Best Buy Sites	110%
Yahoo! Shopping	85%
Apple Inc.	5%
Overstock.com	139%
Circuit City Stores, Inc.	136%
MSN Shopping	261%
Source: comScore, Inc, November 2007

Online Non-Travel (Retail) Holiday Consumer Spending Total U.S. Home/Work/University Locations Billion $
	*2006*	*2007*	*Pct Change*
January - October	$77.5	$93.6	21%
Holiday Season (Nov-Dec)	$24.6	$29.5*	20%*
Source: comScore, Inc., November 2007 comScore forecast*

For more information, please visit here.

BOBST BOOK SALE THURSDAY

2007-12-03T12:39:00.000-05:00

Thursday, December 6, 200712 Noon to 2

PMCRS Conference Room, Mezzanine East

Collections & Research Services will be holding the Bobst Book Sale inthe CRS Conference Room in the corridor of the East Mezzanine on Thursday, December 6.

We have a selection of used books available on a multitude of topics. Books priced at 50¢ or $1.00. Proceeds will benefit the Bobst Library Endowment Fund.

This event is open to members of the NYU community.

Office of Career Management Workshops

2007-12-03T12:34:00.000-05:00

Only two more workshops this semester.
Space is still available. Sign up now!

REGISTRATION INFORMATION
Please send an email to ocmrsvp.scps@nyu.edu with the workshop title in the subject line. Include your full name, email address, phone number, and major.

Barriers to a Career Change
Thursday, November 29 at 6pm A career change can feel overwhelming. Knowing how to develop a plan of action can help you feel more confident about moving forward. This workshop will provide you with what you need to know to move forward.

Career Resources Orientation
Thursday, December 6 at 6pm The Office of Career Management has several resources geared towards SCPS students. You can find books that cover everything in the career development process, from assessments to writing a resume, as well as tools for networking and researching various career fields. Attend one of these orientations to learn about the different publications available and how to use them to help with your career goals.

Big Brothers Big Sisters of New York City Holiday Toy Drive

2007-11-26T09:16:00.000-05:00

The mission of Big Brothers Big Sisters of New York City (BBBS of NYC) is to provide mentors to all children who need caring adult role models – special friends who can help expand their horizons, realize their potential and enrich their futures – changing their lives.

For the holiday season, BBBS of NYC is collecting toys for the underprivileged children (infants to age 12) and teens (ages 13-17) in its mentoring programs. Please help by bringing a new, unwrapped toy to the 7 th floor of Kimmel by Monday, December 3. BBBS of NYC will happily accept books, board games, electronic games, dolls, etc. but cannot take stuffed animals or clothing. Picking up an inexpensive gift is convenient and easy – Toys R Us and Kmart are right near campus!

If you have any questions, please email nks235@nyu.edu.

Your small gesture can bring a much-needed smile to a disadvantaged child during the holidays!

DIMA Holiday Party!

2007-11-20T13:23:00.000-05:00

SAVE THE DATE
DIMA HOLIDAY PARTY

Thursday,December 13, 2007
8:30pm at Stone Creek
www.stonecreeknyc.com

Evite with more details to follow

Other News for 10/25

2007-10-25T07:17:00.000-04:00

The Nielsen Company and Google have formed a multi-year strategic alliance. The first outcome of this new relationship will be demographic data provided by Nielsen to Google TV Ads, the online platform for buying, selling, measuring and delivering television ads. Google will now be able to provide its advertisers a more complete look of the demographic composition of the audience.
Apple has found a way to help promote the movie side of its download business, currently stuck at about 1,000 Disney, MGM, Lionsgate and Paramount titles. Indie filmmaker Ed Burns (The Brothers McMullen) will release his latest movie, Purple Violets, on iTunes on November 20 as a pay-to-play download – the firsts feature-length film to debut on the platform. Wes Anderson's 13-minute Hotel Chevalier, a prequel to The Darjeeling Limited, has registered over 400,000 downloads on iTunes so far, but that one is being offered for free.
MySpace struck a deal with game distributor Oberon Media to create a MySpace Games channel slated to launch in early 2008.
The Weather Channel Interactive will launch a mobile video service and WAP-based web site with partner Vantrix, featuring video weather reports from 100 different U.S. cities. Forecasts will be updated every 30 minutes, resulting in 5,000 new video downloads per day.
AdMonsters Publisher Forum US XVIII: AdMonsters bi-annual US Publisher Forums bring together more than 100 of the most senior leaders in online ad operations to address common issues facing the entirety of the online advertising operations community in a unique round-table format. (www.admonsters.org/cn/cn-us-18.php)

Real People Rate Customer Service

2007-10-25T06:51:00.000-04:00

Real People Rate Customer Service
For the third quarter, the following brands took top position in their respective categories:

Full service restaurant: Olive Garden
Fast food restaurant: Subway
Pizza restaurant: CiCi's
Convenience store: Chevron/Texaco
Shoe store: Stride Rite
Supermarket: Publix
Home improvement store: Ace Hardware
Drug store: Walgreens
Office supply store: Staples
Sporting goods store: Foot Locker
Electronics store: RadioShack
Department store: Nordstrom
Bank: Credit Unions
Airline: Southwest
Hotel: Hyatt/Marriott (tied)

Source: Corporate Research International's "Real People Ratings"

Dodge Taps Tuner Market To Promote Caliber SRT4

2007-10-25T06:49:00.000-04:00

by Karl Greenberg, Thursday, Oct 25, 2007 5:00 AM ET

WITH THE SEMA SHOW AROUND the corner, 'tis the season for supercharged sub-brands. Automakers are taking time out of the salt mines to focus on hot wheels produced in-house or through association with private skunk works.

Chrysler's Dodge division has just introduced its Caliber SRT4 and is tapping the tuner market --people into customizing who are driving the $36 billion-plus aftermarket business--to promote it.

The company is launching a promotion centered on DodgeRUTunedOut.com, a play on words referring to people who are so into their wheels that they neglect their human relationships. The promotion is based on the conceit that the SRT series means never having to do your own tuning, so you can pay attention to all the people you've neglected in favor of superchargers, nitrous oxide tanks and oversized woofers.

Registrants must submit a 250-word essay answering the questions, "Why are you or your significant other tuned out?" and "How will an all-new Dodge Caliber SRT4 help you or your significant other tune back in?"

An independent panel of judges will review all of the entries that are received and will select four finalists, who will be announced Nov. 29.
Dodge is one of several automakers using this month's SEMA show in Las Vegas to roll out factory-tuned cars and trucks.

One benefit of factory-tuned versions of mass-market cars is that they carry a factory warranty. Typically, the factory voids owner warranties if owners add steroids to their engines.
The Caliber SRT, which has a turbocharged 285 horsepower motor and wears a $22,995 price tag, also gets Chrysler's standard three-year power train warranty (although not the lifetime coverage that Chrysler debuted this year).

Honda is rolling out 1,000 tricked-out versions of its Civic. The car, Civic Mugen Si, which has a full body kit and a 197-horsepower engine, is also backed by Honda's warranty.

As are Honda's two factory-modified versions of the new 2008 Accord Coupe, bearing the Honda Factory Performance (HFP) name, that are rolling out at the SEMA show.

The company says that when a dealer installs accessories at the time of purchase, Honda's HFP products--the company launched the sub-brand in 2002--carry the same three-year/36,000 mile, bumper-to-bumper warranty as the rest of the vehicle.

That is a very big deal, says Todd Turner at L.A.-based consultancy Car Concepts. He points out that factory-approved parts installed at dealerships at time of purchase not only boost dealer revenue, but also give consumers peace of mind.

"We are starting to see changes in the industry based on providing consumers an advantage," he says. "At [Toyota's] Scion, for example, there is a factory-installed supercharger kit-- installed by the dealer--with full warranty coverage. And that's a huge benefit to the consumer."
He says offering that sort of coverage is not without risk to the factory. "There have been situations where manufacturers have gotten into trouble offering engine kits then backing out," he says, when the automaker learned that owners were participating in street drag-racing events.

But he says such programs are critical for automakers, although the sales are a fraction of the volume they garner from their more tame vehicles. "I think it gives them an edge. The very people they are hoping to attract are the most enthusiastic of car buyers who religiously keep up with things. And they are extremely influential."

And, he adds, although the volumes are small, "there's a lot of profit in that segment of the market."

Karl Greenberg can be reached at karl@mediapost.com

Mobile Video Audience Grew To 8 Million: MMetrics

2007-10-25T06:46:00.000-04:00

by Mark Walsh, Thursday, Oct 25, 2007 6:00 AM ET

THE U.S. MOBILE VIDEO AUDIENCE has grown by more than one-third this year to eight million, according to a new study by mobile market research firm MMetrics. With 6.8 million viewers, viral clips have proven to be the most popular category of mobile video.
The audience figures include video viewed directly on wireless carriers' decks or sent by friends or family members as of Aug. 31. Viewership for video delivered on-deck increased 28% since January to 2.7 milion. The increasing numbers are a promising sign for mobile publishers and advertisers, say MMetrics analysts.

"If operators and handset manufacturers or publishers are hoping to see a mobile video take off, this is good news," says Mark Donovan, senior analyst at MMetrics. For advertisers, he acknowledges that the audience is still small compared to the Internet and TV.

Video watchers represent only a tiny fraction of all cell phone subscribers in the U.S. Those who watched over-the-air mobile TV broadcasts and/or video clips at least once a week amounted to less than one percent. Those tuning in monthly represented 3.7%. Similarly, only 3.2% of mobile subscribers watched videos sent by friends or family.

Almost 30% of U.S. mobile phone users own video-capable mobile phones, according to a study last year by the NPD Group and the Mobile Marketing Association.

Donovan noted, however, that mobile advertising is driven by qualitative as well as quantitative factors. "Not only can you deliver messages and offer promotions to people on mobile phones, but they have a mechanism right there to respond whether click-to-call or a short code number." he says.

Market researcher eMarketer predicts that U.S. mobile ad spending overall will grow from an estimated $421 in 2006 to $4.8 billion in 2011. Mobile marketing and content tied to broadcast TV also will climb to nearly $1 billion within three years.

Boosting demand for carriers' on-deck programming have been aggressive promotion, wider distribution of 3G phones, and more compelling content.

"Sprint's performance is particularly noteworthy, as the carrier's subscribers comprise more than 36 percent of the total audience for programmed video," says Seamus McAteer, chief product architect and senior analyst at MMetrics.

Overall, text-messaging remained by far the most popular mobile activity among U.S. subscribers, with 43% thumbing away on keypads. A distant runner-up was photo-messaging at 19%, followed by e-mail and instant messaging, each at about 9%.

Mark Walsh can be reached at walsh@mediapost.com

Google Prepping Big Brand Marketing Dashboard

2007-10-25T06:43:00.000-04:00

by Tameka Kee, Thursday, Oct 25, 2007 6:00 AM ET GOOGLE IS WORKING ON A "fully functional marketing dashboard" that will integrate data from advertisers' search, display and offline marketing efforts, allowing them to "look across assets, metrics and user engagement cycles," Tim Armstrong, president of advertising and commerce for North America, told analysts during an Analyst Day session.

No further details or timeline for the dashboard were given, but Armstrong said the "high velocity of interest from brand agencies and media partners" in Google's offline solutions, as well as newer ad models like Gadget Ads and YouTube overlays, warranted the development of a robust, integrated reporting platform.

"The more measurement you can put on this type of functionality the better," said Armstrong--noting that once the DoubleClick acquisition closed, its display metrics would add yet another layer of functionality.

Analysts got a deeper look into the key components of Google's "Search, Ads and Apps" strategy on Wednesday, with presentations from the search giant's top brass as well as product managers (almost all of whom were recent college graduates). The panelists and demos offered insight into advancements that have been made on all three fronts--from both a consumer and an enterprise perspective--and also gave details on future developments.

Such brands as Nissan and Global Hyatt have already made use of the search giant's lesser-known assets like Google Trends. According to Albert Cheng, product manager for Google Trends, the feature was created to "make our search data universally accessible and useful."
Consumers were "tapping into the wisdom of the crowd" to figure out the answers to their questions (Cheng and his wife had used Google Trends to determine the most popular way to spell their soon-to-be-born son Connor's name), but even Global Hyatt had used the data to determine whether to dub their newest Caribbean property "Hyatt Regency Trinidad" or "Hyatt Regency Port of Spain."

Ultimately, the hotel giant chose the former (undoubtedly after considering other factors), but said the sheer volume of searches for the keyword 'Trinidad' compared to the relative lack of searches for 'Port of Spain' was a primary reason for the decision.

Meanwhile, Nissan used Google Trends data to help determine whether the multichannel campaign (including product placement in NBC's "Heroes", print, TV and online ads) behind the launch of their new Rogue crossover SUV was working. The automaker compared search volume for 'Nissan Rogue' and 'Honda Pilot,' and noted that there was a definite spike in queries that coincided with the launch efforts.

At that point, "the marketing manager can ask for more money," said Cheng, "because it's clear that the campaign is working."

Tameka Kee can be reached at tameka@mediapost.com

A word from the DIMA President, Toni Lorusso

2007-10-09T09:05:00.000-04:00

Hi Everyone,

Thanks to all of you who made it to the DIMA kick-off party! I heard everyone had a great time-- I couldn't make it due to an illness. DIMA will have more events planned and opportunities for you to get involved with later this semester. So stay tuned!

There's also several events taking place within our program:

Caples is seeking volunteers -- This is a great way to see some of the best direct and interactive marketing pieces from around the globe as well as an opportunity to meet with the Caples staff and judges. Please sign up with Stephanie Tracy.
Weds 10/12 Group Skills -- Each class we take has at least one group project. This session will teach you how to work with groups.

Just a friendly reminder, when attending a program-sponsored event, please make sure to dress professionally (if not otherwise indicated). This is your chance to make a first impression on some big industry leaders. Our professional appearance also represents our program. So let's all put our best foot forward!

Lastly, please feel free to contact DIMA @ nyu.dima@gmail.com or view our blog site @ http://nyudima.blogspot.com/.

Thanks so much, Toni Lorusso
President, DIMA

NYU Students, Join LinkedIn

2007-10-09T09:00:00.000-04:00

The M.S. Program in Direct & Interactive Marketing has now created a group on LinkedIn.

Students, click on this link:
http://www.linkedin.com/e/gis/36663/48771E2D479F.

Proudly display your affiliation with the program by adding this group to your profile!

VIP Lunch Dialogue a Success

2007-10-07T07:30:00.000-04:00

The first VIP Lunch Dialogue of the 2007-2008 academic year was held this past Wednesday. If you didn't attend, you missed a great opportunity to listen in on thought leadership in this growing and increasingly complex field. Panelists were all heavy-hitters in the field of Online Media and Market Research:

Josh Chasin
Chief Research Officer, comScore

Tom Deierlein
Chief Operating Officer, Dynamic Logic

Max Kalehoff
Vice President of Marketing, Nielsen/Buzz Metrics

Mark Ryan
Vice President, Nielsen/NetRatings

In addition to some brief product demos, panelists discussed the importance of research in an industry that is becoming saturated with data but is still lacking consistent metrics and ultimately actionable intelligence and information. The most memorable quote for me was "the frustration of [online] being the most measurable media is that it is the media with the most measures." After the panel was over, I spoke to all participants and it was pretty clear to me that all companies present were scrambling to establish leadership positions beyond research and analytics but really are trying to be considered a key part of what is evolving into the Holy Grail for marketers- the Marketing Dashboard (a standardized set of technologies, metrics and data sets that will enable marketers to effectively segment and precisely target their audiences).

Even though the deluge and confusion may seem frustrating- where some see blood others smell opportunity. All areas of analytics promise to be high growth markets. The job outlook for Market Research Analysts (a profession typically seen as slow growth or administrative) alone is very promising. Marketers who understand how to conduct research, dissect and digest data and ultimately create thoughtful analysis will be able to open many doors. The good news for us as students in the program is that there are many opportunities to learn some of these techniques in class: Database Mining and Modeling, Web Mining and Advanced Online Marketing.

Rather than making my first blog posting a Novella, I'll close by saying that the standing room only crowd was certainly engaged for the entire seminar. If you have questions about this particular panel, please drop a note to DIMA at nyu.dima@gmail.com.

DIMA WELCOME BACK PARTY

2007-09-21T12:47:00.000-04:00

Hi Everyone-
Don't forget to come by the DIMA Welcome Back Party this Thurs. Sept 27 at 8pm. We are having it at the Galway Hooker. www.galwayhookernyc.com.
This is the first of a series of events for this year. Please get involved!
-DIMA

NEW DIMA OFFICERS

2007-04-11T10:57:00.002-04:00

Listed below are the new DIMA Officers. We were able to avoid an election through compromise! Below you will find the Letters of Intent each new officer provided. The letters detail their plans for the 07/08 terms. Please congratulate and encourage your fellow students for taking on these responsibilities.

Toni Lorusso – DIMA President elect

I am running for the office of DIMA President for the Fall 2007/ Spring 2008 semesters. I am currently a second semester part-time student eager to learn Direct and Interactive Marketing and excited to get more involved within the program. If elected, I will bring to DIMA my leadership skills, endless energy, and most importantly the desire to help DIMA reach its full potential. I would be honored to have the opportunity to serve my peers as President of DIMA.

To help DIMA reach its fullest potential, I have joined a group of very talented and motivated peers who share the same goals and visions for DIMA as I do. Together we formed the group, Team AIM: Awareness and Involvement in Marketing. I would like to introduce you to the Team AIM ticket:

Toni Lorusso – Candidate, President
Tanvi Patel – Candidate, Vice President
Tim Hartman – Candidate, Treasurer
Katie Murphy – Candidate, Secretary

Team AIM developed a platform of goals that we would like to achieve and an action plan to achieve them. Our team’s priorities include:

To increase awareness of the program
Action Plan: Representatives from DIMA to attend SCPS New Student Orientation and/or make classroom visits as a means of introducing DIMA to new students
To increase student involvement in DIMA
Action Plan: Email monthly “Calendar of Events” to students highlighting upcoming activities
Action Plan: Schedule and plan a monthly event prior to class start to enable a larger student turnout (for example, monthly “Pizza Day” where students can grab a slice and mingle with DIMA peers prior to class start)
To increase alumni networking
Action Plan: Invite alumni to student networking events
To re-launch the DIMA blog site and increase site traffic
Action Plan: Create a job/internship page
Action Plan: Post tutoring information
To develop a Study Abroad Program
Action Plan: Create the first-ever study abroad week-long program that enables students to receive exposure to global direct and interactive marketing practices

If elected, Team AIM will be enabled to accomplish its goals and take DIMA to the next level.

With great enthusiasm,

Toni Lorusso

Tanvi Patel – Vice President elect

I am running for Vice President of DIMA for the Fall ’07 & Spring ’08 semesters. I am currently in my second semester of the program as a full-time student. I have been very impressed with the program in terms of the curriculum, faculty industry connections and most of all, the students. I would like to contribute the program as Vice President to see the program excel to a higher level of awareness throughout the industry.

Working with my peers, I hope to expand the engage the students, faculty and industry leaders to help augment the program with more enriching hands-on experience around the world. As with most new programs, a critical hurdle is being accepted in the academic world as a prestigious program. While we have succeeded in accomplishing this goal within the Direct & Interactive Marketing arena, one of my goals as Vice President would be to introduce this program to prospective students at leading employers around the country and around the world.

Tim Hartman – DIMA Treasurer elect

I am running for the office of DIMA Treasurer for the Fall 2007/ Spring 2008 semesters. I am currently a second semester full-time student eager to learn Direct and Interactive Marketing and excited to get more involved within the program.

If elected, I will work to increase the importance and stature of DIMA as well as the overall program.

As part of a strong team, I will work to accomplish all our stated goals. Our team’s priorities include:

To increase awareness of the program
Action Plan: Representatives from DIMA to attend SCPS New Student Orientation and/or make classroom visits as a means of introducing DIMA to new students
To increase student involvement in DIMA
Action Plan: Email monthly “Calendar of Events” to students highlighting upcoming activities
Action Plan: Schedule and plan a monthly event prior to class start to enable a larger student turnout (for example, monthly “Pizza Day” where students can grab a slice and mingle with DIMA peers prior to class start)
To increase alumni networking
Action Plan: Invite alumni to student networking events
To re-launch the DIMA blog site and increase site traffic
Action Plan: Create a job/internship page
Action Plan: Post tutoring information
To develop a Study Abroad Program
Action Plan: Create the first-ever study abroad week-long program that enables students to receive exposure to global direct and interactive marketing practices

Thank you,

TIM

Katie Murphy – Secretary elect

I am running for Secretary of DIMA for the Fall ’07 & Spring ’08 semesters. I am currently in my second semester of the program and am committed to seeing it gain awareness as the #1 Direct & Interactive Marketing Master’s program. Through DIMA, we have the ability to work as a team and with members of the faculty, current students and alumni to continue to grow the program and make it the best it can be for students currently in the program.

My goal is to increase student, alumni and faculty involvement in DIMA. Some initial ideas include optimizing the DIMA blog and making it the “go to” page for anyone needing information on the program. Implementing a DIMA orientation session for new students and reaching out to prospective students. DIMA needs to be a resource for anyone involved in our program and students need to know that they can turn to DIMA to answer any questions they may have and get advice from their peers. DIMA needs to be accessible, helpful, encouraging and fun. My intent is to make DIMA more prominent in student, faculty and alumni lives on a daily basis. This, in turn, will allow DIMA to prosper, promote our program, offer better networking opportunities and provide a sense of community for members of the Direct & Interactive Marketing Program.

Branding Spring Break

2007-03-28T11:46:00.000-04:00

The Washington Post has a good video on branding during spring break. Check it out here

On Popcorn

2007-03-07T18:45:00.000-05:00

Remember all those Faith Popcorn articles you discussed in Intro to MKTG. Well, they didn't quite cover this aspect.

Industry Networking Forums Week 2007

2007-02-21T14:22:00.000-05:00

Save the Date!

The Wasserman Center for Career Development Presents...

Industry Networking Forums Week 2007

*Meet and network with key employers in your industry
*Gain career advice from professionals
*Learn about potential full-time and/or internship opportunities

Real Estate & Hospitality
Monday, March 19, 4-6 pm

Advertising, PR & Marketing
Tuesday, March 20, 4-6 pm

Publishing
Wednesday, March 21, 4-6 pm

Arts, Media & Entertainment
Thursday, March 22, 4-6 pm

All forums will take place at 133 East 13th Street, 2nd Floor, Presentation Room A.

For additional details please visit www.nyu.edu/careerdevelopment

Party with the Geico Caveman

2007-02-13T10:48:00.000-05:00

This entry brought to you by fellow classmate Randall Peltier.

Get your fill of Royksopp's "Remind Me" by visiting the stylish flat of the one and only Geico Caveman. This site extention is a lot of fun!

http://www.cavemanscrib.com/

National Salary Guide for positions in Direct & Interactive Marketing

2007-02-13T10:41:00.000-05:00

The 2007 National Salary Guide for Direct & Interactive Marketing is available, but can only be viewed in the Nat Ross Library located in Room 429. You can stop by anytime while the office is open to view the guide.

Nat Ross???

NAT ROSS (1904 - 2000)

Nat Ross was among the first educators to develop a direct marketing curriculum. His survey course at New York University has educated hundreds of professionals in the field. He also helped to establish The Direct Marketing Idea Exchange, a monthly discussion group for direct marketing leaders.

Inducted 1984 - DMA Hall of Fame

Elections Notice

2007-01-31T10:53:00.000-05:00

SCPS has informed DIMA that we need to have all DIMA Officer and Student Council nominations to them by 3/23/2007. All elections (if necessary) are to be held by 4/1/2007.

If you are interested in any of the positions below please send an email to nyu.dima@gmail.com
All positions are open.

President
Vice President
Secretary
Treasurer
Blogmaster

Student Council Representative

Don't let the commitment scare you...the University employs people using adult money to see that these student groups succeed. This means you're not on your own-people will help you.

Thanks for the read!

Matt Harris - President

ROFLMAO!

2007-01-29T14:54:00.000-05:00

PoPoZao to Papas Fritas!

FTC Makes Negative Option Marketing A Priority

2007-01-29T11:49:00.000-05:00

DM News has a great article about why the FTC is looking into negative option marketing and what the speculative outcome may be.

You'll find the story here.

KALTERgram

2007-01-26T17:27:00.000-05:00

Dear Students,

Once again, the Direct Marketing Club of New York is offering our students the opportunity to attend its monthly luncheons as guests of the Club. These events consist of a networking cocktail reception followed by a presentation during lunch.

Two students can attend the next DMCNY luncheon event, which is Thursday, February 8th. The guest speaker is John Greco, President and CEO of the Direct Marketing Association, so this will be a great networking session, since everyone will be there.

If you are interested, please e-mail Stephanie Tracy at set212@nyu.edu by Tuesday, January 30, with your NYU e-mail address and your local phone number.

If you are selected, you will receive a confirming e-mail from Stephanie. To be on the list for the next DMCNY luncheon, indicate that in your e-mail.